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20 Best Business Proposal Examples & Templates to Use

20 Best Business Proposal Examples & Templates to Use

Written by: Raja Mandal

Best Business Proposal Examples & Templates

The perfect business proposal requires concise content, compelling benefits and a unique business appeal.

But if you're new to writing them, you're probably boggled with questions like:

  • How do you design it?
  • What should you include?
  • And how do you make your proposal compelling enough to seal the deal?

The process can feel like a confusing maze with no clear direction.

To help you navigate it successfully, we have compiled a list of 20 business proposal examples and templates to inspire you and act as a starting point to write your business proposal.

Table of Contents

20 business proposal examples.

  • What Is a Business Proposal?
  • What Are the Types of Business Proposals?
  • How Do I Write a Business Proposal?
  • What Is the Best Business Proposal?
  • What Not to Do in a Business Proposal?
  • How Long Should a Business Proposal Be?
  • Creating an effective business proposal requires time, effort, and necessary design and documentation skills. However, with Visme's 20 business proposal examples and templates, anyone can create one in minutes.
  • Visme provides business proposal templates for various industries, including web development, construction, copywriting, and graphic design.
  • Choose a template and customize it using Visme's suite of design tools, including brand wizard, collaboration tools, AI writer, AI image editing tools and more.
  • Sign up for Visme to create a winning business proposal for your next project or client within just a few clicks.

Here are 20 examples of business proposals that can guide you in creating a successful proposal for your own business. These examples cover various industries and business sizes, from graphic design to supply chain management.

Each template is fully customizable, so you can choose any template that suits your business type and size and modify it to meet your needs.

1. Website Design Business Proposal Example

Website Design Business Proposal

This website design business proposal example template becomes an instant visual delight with a distinctively refreshing blue color palette, plenty of whitespace and high-quality images. The inclusions of maps and radial gauges facilitate effective data visualization.

Utilize a comprehensive company overview, work samples, trustworthy testimonials, an understandable project overview and a transparent budget breakdown. Perfect for web designers and businesses that value comprehensive understanding in a visually pleasing format.

Enhance your efficiency with Visme's AI document generator . This advanced tool can help you generate documents in no time. All you have to do is create a first draft using a prompt, choose a style from the options and customize it further to match your needs.

Save your time and effort using Visme’s document generator and spend more time growing your business.

2. Modern Business Proposal Example

Modern Business Proposal

Check out this sample business proposal template, featuring a sleek design that's both modern and user-friendly. The cover and pricing pages highlight important information with a dark green overlay on a background image.

The template includes data widgets and a detailed list format to present your business services best. The pricing page features a three-tier pricing structure with corresponding services, making it easy to compare options.

3. Mobile Video Game Development Business Proposal Example

Mobile Video Game Development Proposal

Are you looking to showcase your expertise in the industry while making a solid visual impact?

Explore this vibrant business proposal example template, featuring a unique purple and orange color combination that gives your proposal an extra edge. Enhance your presentation with engaging 3D illustrations and vector icons to keep your audience hooked.

Also, the template includes a "Why Choose Us?" page, a detailed 'Plan of Action' page that helps outline your mission and strategies, while the 'Investments' page offers a clear view of how you plan to allocate funds.

Customize the 3D illustrations and vector icons using Visme’s drag-and-drop editor. Choose from thousands of vector graphics , high-quality stock images , 3D animated illustrations and more to match your proposal’s content.

Simplify content creation and brand management for your team

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4. Creative Business Proposal Example

Creative Business Proposal

Elevate your brand’s image with the visually stimulating creative business proposal example template. This template employs a harmonious blend of blue shades and orange accents, creating a fresh and professional aesthetic.

The design is enhanced using shapes, circles and arrows, contributing to its creative appeal. Placeholder images and data widgets are included, ensuring your information is clearly displayed and easily digestible.

Use this template to add creativity and clarity to your proposal and create a great first impression for your clients.

5. Construction Business Proposal Example

Construction Proposal

Use this construction business proposal example template to make your proposals aesthetically pleasing and strong, just like your architecture.

This sample business proposal stands out due to the strategic use of images as a prominent design element – be it on the front page, as a background on various pages or interspersed among the text.

The effective combination of yellow and blue colors makes the proposal visually appealing and easy to navigate. The thoughtfully organized sections include "Successful Projects," "Project Overview," "Budget and Pricing," and "Project Delivery."

If you're working with your team on a proposal, you can simplify the process using Visme Workflows . This tool allows you to manage roles, track progress, set deadlines and handle corrections all in one place.

Doing so can ensure a smooth workflow between team members and save time from the briefing stage to the final design.

6. Copywriting Business Proposal Example

Copywriting Business Proposal

Craft compelling narratives with this copywriting business proposal template tailored for copywriters and marketing businesses. It attracts the target audience by featuring engaging copy that effectively showcases your writing capabilities.

The template incorporates customer testimonials, a strong tool for establishing trust and enhancing credibility. A roadmap illustrates the project's phases and corresponding dates, providing a clear timeline for when different website pages will be written.

Also, the terms and conditions ensure a mutual agreement and understanding of the project's scope.

Do you often struggle with writer's block and wish to save more time? Visme's AI Writer can be your ultimate solution. This powerful tool can help you proofread, edit and even generate copy for any document you create in Visme.

Whether you're looking for business proposal ideas or working on an existing proposal, this tool can help polish your content or cut your writing time by half. All you need to do is provide the tool with simple prompts and see the magic happen.

7. Digital Marketing Business Proposal Example

Digital Marketing Proposal

Engage your audience with the digital marketing business proposal template. Its bright blue and yellow combination exudes energy and creativity, making a strong impression on your clients.

The business proposal format leverages data widgets, including progress bars and population arrays, for clear and concise data presentation. The included project overview utilizes visually appealing icons to explain the services offered.

Furthermore, a flowchart-style roadmap briefly outlines the project's process and timeline.

The template is perfectly suited for digital marketing agencies or freelancers looking to showcase their services and scale their business in a vibrant and organized manner.

8. Freelance Writer Business Proposal Example

Freelance Proposal

This freelance writer business proposal example template is creatively designed and structured to persuade the reader immediately.

Each page in this proposal stands out with a different color, adding a dynamic and engaging element to your presentation.

With a minimalist design, this proposal utilizes large, bold fonts for clear, impactful communication with less text. It effectively uses icons to present information in a clear, visually appealing manner.

Overall, the professional design not only aids in selling your services but also portrays your expertise and creativity.

9. SEO Business Proposal Example

SEO Proposal

This SEO business proposal template is next-level. It's got a cool design with overlay background and transparent shapes that make the information really pop.

The template features a comprehensive step-by-step process to demonstrate how you will optimize clients' web pages. It also includes a clear line graph to provide an overview of past projects, presenting the success rate and growth over time.

Additionally, the proposal has a dedicated "The Team" page to introduce your team members and emphasize their skills and expertise.

Add more transparency in presenting your team using Visme's organizational chart maker .

Choose a suitable organizational chart template from Visme's library and customize it to fit your needs. You can add or remove positions, change the colors and fonts and even add images to make your chart more appealing.

Watch the video below to learn more about creating an organizational chart in Visme.

10. Photography Business Proposal Example

Photography Proposal

Relying on the saying that a picture says a thousand words, the proposal uses professional images of different models as the primary focus, showcasing the photographer's expertise and technical skills.

The minimalist design favors a light brown color and plenty of white space to let the images shine. This approach lifts the portfolio's visual elements and draws attention to the work's quality and style.

Seamlessly enhance your pictures with Visme's AI image editing tools . Edit, touch up, unblur and upscale your images in a few clicks. Select the image in your document, choose an action, give a prompt and Visme will do the rest.

Visme's AI-powered tools, customizable templates and top-notch customer support are helping businesses worldwide achieve their design objectives. However, don't just take our word for it. Check out what one of Visme's satisfied users has to say about the platform.

Business Owner

11. Accounting Business Proposal Example

Accounting Services Proposal

Express your accounting firm's professionalism through a well-structured, comprehensive proposal using this business proposal template. The template uses a mature blend of blue and brown color combinations, making it appealing to potential business partners while maintaining a professional look.

It uses a flowchart to perfectly display the audit procedure and the various phases of engagement, making complex processes easily digestible for prospective clients.

The template contains vital pages, such as the company profile, where you detail your business's history and credentials. The 'Audit Procedures' page outlines your working process, while the 'Fee Investment' page explains your pricing structure. These ensure that the client gets a thorough understanding of your offering.

Effortlessly manage information across multiple documents with Visme's Dynamic Fields . Save fields once and watch as every document updates when changes are made. This is perfect for keeping your business proposals up-to-date.

Watch the video below to learn more about how this feature works.

12. Contractor Business Proposal Example

Contractor Proposal

This proposal example features a minimalist, clear design with a peaceful sky-blue theme. Black and white images are tastefully utilized, supporting the professionalism and seriousness of the proposal.

The document is structured into essential sections, including project scope, timeline, pricing, and terms. These critical sections allow you to concisely express the specifics of your offering to clients, ensuring they understand the full breadth of your services.

This template is ideally suited for individual contractors seeking work from clients on a global scale.

13. Graphic Design Business Proposal Example

Graphic Design Proposal

This business proposal template is visually alluring and dynamic, as one might expect from a graphic design proposal.

It utilizes an engaging color scheme, combining inviting purple and sky blue shades. The design elements are unique and eye-catching, incorporating a variety of shapes like ellipses, circles and abstracts to add visual interest.

The “Our Services” page optimizes icons for a cleaner and delightful presentation, outlining services offered in a visually compelling and understandable manner.

It's more than adequate to say the overall design of this proposal template itself screams "Graphic Design.”

Design your business proposal collaboratively using Visme collaborative design features . Invite your team members via email or share a link to the document and start working together to achieve your goals.

Visme's collaborative design features, like live editing, commenting, and annotating will ensure that everyone is on the same page and that your business proposal is as effective as possible.

Read our comprehensive guide about how to do collaborative design right with Visme, or watch the video below to learn more.

14. Video Production Business Proposal Example

Video Production Proposal

With its primary objective of winning over prospective clients, this template creatively showcases your video production ideas.

The proposal features high-quality screenshots from video clips previously produced and offers a glimpse of expertise and work quality. It includes a proposed plan section with time and price, allowing potential clients to weigh the value of your services.

Furthermore, the template has three unique sections to propose three video ideas tailored to the client you're submitting the proposal to, strengthening your rapport with them.

Take control of your proposal's performance with Visme's Analytics feature . It tracks unique visits, visitor IP, average time spent and many more, granting valuable insights into client engagement.

Channel this knowledge to refine your designs, optimizing success for future proposals. Empower your process, and let data guide your strategy.

15. Supply Chain Management Business Proposal Example

Supply Chain Management Proposal

Create a persuasive, detail-oriented proposal using this template to win over your supply chain management clientele.

Strengthen your credibility and appeal to potential clients by highlighting your achievements and value propositions with statistics in the "Why Choose Us" section.

The "What's Next" section outlines a step-by-step process for taking action after the proposal phase. This roadmap guides potential clients through the partnership journey, helping to foster a commitment to you.

Moreover, this template includes a dedicated customer testimonials page, a powerful tool to leverage satisfied past clients' voices to assure potential clients of your service's quality and reliability.

16. Finance Consultancy One Pager Business Proposal Example

Finance Consultancy One Pager Business Proposal

This one-page business proposal example synthesizes all the crucial information about your consultancy into a concise yet impactful format.

With a bold and striking yellow and black color palette, this one-pager stands out, instilling a sense of professionalism and assurance in your potential clients.

Importantly, this template leverages data visualizations, including pie charts and radial gauges, to effectively communicate critical data to potential clients. These visual aids are excellent for quickly conveying complex financial data in an easily digestible manner.

Transform your data into compelling visuals with Visme's wide selection of data visualization tools . From progress bars to radial gauges and population arrays, Visme offers 30+ data widgets .

If you need to showcase more extensive data sets, try Visme's 20+ types of charts and graphs , including pie charts , bar graphs , line graphs , scatter plot and more.

17. SaaS Startup One Pager Business Proposal Example

SaaS Startup One Pager Business Proposal

Designed for SaaS startups, this one-pager is a powerful tool to achieve a strong impression and understanding of your business proposal in a single glance.

It utilizes a vigorous blue and red color combination to capture attention and highlight the vibrancy of the proposed SaaS solution.

In the layout, a picture visually represents your startup's mission or product, immediately drawing in the viewer's curiosity. Furthermore, the market analysis section's graphical illustrations effectively communicate the startup's potential within the market landscape.

To ensure a consistent and professional appearance of your business documents, Visme offers a brand wizard tool that allows you to save and apply your branding assets with just a single click.

All you have to do is copy and paste your website URL, and the tool will automatically extract your brand colors, fonts, and company logos. This feature saves you time and ensures your business documents have a uniform look and feel.

Explore our comprehensive guide about creating a branding kit in Visme, or watch the video below to learn more.

18. Marketing and Media One Pager Business Proposal Example

Marketing and Media One Pager Business Proposal

Are you a marketing and media business looking for new businesses? This business proposal example offers an impactful and concise way to showcase the essential elements of your business.

The lively blue, pink, and orange color scheme adds a refreshing visual appeal to this comprehensive one-pager.

The template utilizes tables to present key features and financials in an easy-to-read format. This organized data promptly provides potential stakeholders with relevant information to evaluate your venture.

Additionally, it includes sections on the target audience, market analysis, and revenue model to provide a well-rounded view of your business.

19. Email Marketing Business Proposal Example

Email Marketing Proposal

Built for email marketers, this proposal combines visually striking design with data-driven substance to create a persuasive narrative for potential clients.

Its refreshing blue color scheme and dynamic design capture and maintain your prospective client's attention from start to finish. The proposal harnesses the power of compelling data visualizations, such as population arrays and progress bars, succinctly presenting your statistics.

20. Fashion Business Proposal Example

Fashion Proposal

Let's conclude this visual journey with this fashion business proposal example template. Its attractive color scheme of Persian indigo and red rose infuses a sense of style and sophistication, ideally suited to a fashion business. The template also features high-quality images of models, adding a professional and visually appealing element.

It provides specific sections where you can detail top locations, packages and venues, ensuring your prospective partners, investors and sponsors fully understand the breadth and scope of your fashion business.

After you have personalized your business proposal template, Visme gives you several options to share and publish it. Here are the ways you can do it:

  • Download your project in PNG, JPG, and PDF formats to share it offline.
  • Share your business proposal with your clients using the shareable link provided by Visme.
  • Generate a code snippet in Visme to embed your business proposal on any web page.

Business Proposal FAQs

Q. what is a business proposal.

A business proposal is a document you send to potential clients or partners. It outlines your company's products or services that can help solve the client's problem. Essentially, it's your way of selling your solution to win a specific project.

Q. What Are the Types of Business Proposals?

There are three major types of business proposals used across industries:

  • Formally Solicited Proposals: These proposals are created in response to an official request for proposal (RFP). For instance, a municipal body might issue an RFP for a waste management system, and companies would send in their proposals tailored to meet the stated requirements.
  • Informally Solicited Proposals: This type of proposal caters to a less structured request. For example, during a meeting, a client might express a need for a solution, and a business could respond with an informal proposal targeting the client's needs.
  • Unsolicited Proposals: These are proposals that businesses submit without any prior request, often as marketing tools. For example, a software company might send an unsolicited proposal to a potential client presenting a new customer management system to improve the client's operations.

Q. How Do I Write a Business Proposal?

Writing a business proposal involves multiple steps:

  • Understand Client's Needs: Learning about your client's needs and expectations is crucial. This knowledge will guide the whole proposal.
  • Outline your Proposal: Start with a brief summary of the proposal, and then write about how your service or product meets or exceeds the client's needs.
  • Detail your Services or Products: Clearly describe what you're proposing, how it works and how it solves the client's problem.
  • Provide the Cost Breakdown: Detail the pricing of your product or service so the client understands their investment.
  • Summarize the Proposal: In conclusion, recap how your proposal meets the client's needs.

To get more comprehensive guidelines, refer to our article on how to write a business proposal .

Q. What Is the Best Business Proposal?

The best business proposal is one that is tailored to meet the specific needs and expectations of your client. It should clearly explain how your product or service can solve a problem or enhance the client's situation.

To make the proposal more effective, make it well-structured, concise, written in clear, simple language and error-free.

Lastly, end the proposal with a strong call to action that motivates the client to take the next step, whether scheduling a meeting, a call or signing a contract.

Q. What Not to Do in a Business Proposal?

In a business proposal, there are several things to avoid:

  • Not Personalizing Your Proposal: Every proposal should be tailored to the client's needs and expectations.
  • Over-Cluttering the Design: Maintain a clean, organized document design, allowing content to breathe with white spaces.
  • A Complex Layout: Ensure your layout is simple and intuitive so that essential sections of the proposal are easily accessible.
  • Using Incorrect or Too Many Fonts: Be cautious with font variations. Use a maximum of two types of fonts and ensure they are professional and readable.
  • Poor Quality Images : Images and graphics included should be high-resolution and relevant to the content.
  • Leaving out Branding Elements : Failing to incorporate your logo, brand colors, etc., can lead to missed chances of reinforcing business identity.

Q. How Long Should a Business Proposal Be?

The ideal length of a business proposal depends on the specific client or use case. It should not be too brief to leave out valuable information or too long to cause the client to skim or skip sections.

Find a perfect balance of providing comprehensive detail without overloading. Therefore, a business proposal could be as short as one page or as long as 50 pages, depending on the client's needs.

Create Professional Designed Proposals & More With Visme

With our collection of 20 best business proposal examples and templates, you're now equipped to create persuasive, compelling proposals that captivate your clients and win more deals.

Take your business proposal to the next level with Visme.

Visme is a versatile tool, perfect for crafting professional business proposals and more. It allows you to design stunning documents with interactive and engaging elements, without the need for a designer or coding. It hosts a suite of powerful features and AI-powered tools all under one platform.

Whether you're creating presentations, infographics or proposals, Visme has a wealth of templates and tools to help bring your ideas to life in the most visually appealing way.

Ready to make a lasting impression with your business documents? Sign up for Visme today !

Easily create business proposals and more with Visme

business proposal essay example

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business proposal essay example

About the Author

Raja Antony Mandal is a Content Writer at Visme. He can quickly adapt to different writing styles, possess strong research skills, and know SEO fundamentals. Raja wants to share valuable information with his audience by telling captivating stories in his articles. He wants to travel and party a lot on the weekends, but his guitar, drum set, and volleyball court don’t let him.

business proposal essay example

business proposal essay example

Top Proposal Essay Examples: Academic & Professional Success Guide

Crafting a compelling proposal essay can be a game-changer in persuading your audience to see things from your perspective. Whether you’re tackling a social issue, suggesting a new policy, or pitching an innovative idea, a well-structured proposal essay lays the groundwork for impactful communication.

By exploring various proposal essay examples, writers can gain insights into effective strategies and techniques. These examples not only demonstrate how to present a problem and propose a solution but also highlight the importance of clear, concise, and persuasive language. Dive into these examples to enhance your writing skills and elevate your arguments to the next level.

Understanding Proposal Essays

What is a proposal essay.

A proposal essay presents an idea through a written document, aiming to persuade the reader about its merit. By explaining the issue, outlining a solution, and presenting supporting arguments, it helps the reader understand and accept the proposal. Proposal essays are essential in academic, business, and social contexts for suggesting new policies or solutions to problems.

Key Elements of a Successful Proposal Essay

Clear Problem Statement : The essay must define the issue. It should concisely outline what the problem is and why it matters.

Proposed Solution : The solution must be practical and feasible. It should directly address the problem and be detailed enough for the reader to understand.

Evidence and Support : Data, real-life examples, and authoritative sources should back up the proposal. This lends credibility and convinces the reader of the solution’s viability.

Anticipation of Objections : Addressing potential counterarguments strengthens the proposal. It shows preparation and enhances the argument by pre-emptively resolving concerns.

Specific Language and Tone : The essay should be formal yet persuasive. Clear and precise language enhances understanding and keeps the reader engaged. Avoiding ambiguity ensures the reader grasps the proposal’s intent and details on the first read.

These elements collectively create a compelling and persuasive proposal essay.

Analyzing Top Proposal Essay Examples

business proposal essay example

Education Proposal Essays

Education proposal essays tackle issues within the education system, offering solutions. These examples focus on topics like reducing student loan debt, improving teacher retention rates, or integrating technology in classrooms. For instance, an essay proposing a loan forgiveness program might include statistics on student debt, the economic impact of loan forgiveness, and case studies from countries with successful programs. Using data from authoritative sources like the Department of Education, these essays aim to persuade policymakers or educational institutions.

Environmental Proposal Essays

Environmental proposal essays address ecological concerns by suggesting practical actions. Examples include advocating for renewable energy incentives, proposing plastic bans, or promoting urban green spaces. An essay on renewable energy incentives might discuss the environmental benefits of solar and wind energy, the economic advantages of green jobs, and evidence from regions successfully using renewable resources. Citing authoritative sources like the Environmental Protection Agency, these essays aim to influence government regulations or public behavior.

Social Issues Proposal Essays

Social issues proposal essays present solutions to societal problems like homelessness, inequality, or mental health. Examples include proposals for affordable housing programs, initiatives for workplace diversity, or mental health awareness campaigns. An essay advocating for affordable housing might highlight the social and economic benefits of housing stability, include success stories from other cities, and present data on housing affordability. Drawing on reputable sources like the Department of Housing and Urban Development, these essays aim to persuade community leaders and policymakers.

Writing Your Own Proposal Essay

Choosing the right topic.

Selecting a suitable topic lays the foundation for a compelling proposal essay. Choose issues that are current and relevant to your audience. For instance, topics like climate change, education reform, or mental health resonate widely. Ensure the problem has a clear scope and is feasible to address. Use authoritative sources to validate the significance of the issue.

Structuring Your Proposal Essay

A well-structured essay ensures clarity and persuasiveness. Start with an engaging introduction that presents the problem briefly. Follow with a detailed Problem Statement section explaining the issue’s context and impact. The next section, Proposed Solution, outlines a logical, step-by-step approach to resolving the problem, supported by data and examples. Conclude with a Call to Action, urging the audience to support the proposed solution.

Tips for Effective Writing

Clarity and precision enhance the impact of your essay. Use simple language and avoid jargon. Ensure each paragraph conveys one main idea supported by evidence. Proofread to eliminate grammatical errors and improve readability. Align your proposal with the interests and values of your audience to make it more convincing. Use data and quotes from reputable sources to substantiate your arguments effectively.

Reviewing Real-World Applications

How Proposal Essays Influence Decision-Making

Proposal essays shape decision-making by presenting structured arguments that highlight specific issues and suggest actionable solutions. Policymakers, educators, and business leaders use these essays to identify gaps, evaluate potential benefits, and make informed choices. Data-driven content enhances credibility, encouraging stakeholders to consider proposed changes. For example, a proposal essay suggesting new energy policies might include statistics from environmental agencies and case studies of successful renewable energy implementations. By delivering clear, evidence-based recommendations, proposal essays drive progress across various sectors.

Proposal Essays in Academic vs. Professional Settings

Proposal essays serve distinct purposes in academic and professional settings. In academia, they aim to explore theoretical concepts, present research findings, and propose new studies. Academic essays often include detailed literature reviews, methodologies, and hypotheses. For instance, a proposal essay in education might outline a new teaching method supported by scholarly articles and preliminary research results.

In professional environments, proposal essays focus on practical applications, addressing specific organizational challenges and delivering measurable outcomes. Business proposals might include market analysis, financial projections, and strategic plans. For example, a marketing firm might propose a new campaign strategy supported by market trends and competitor analysis. Academic essays prioritize intellectual exploration, whereas professional proposals emphasize solution implementation and tangible benefits.

Proposal essays play a crucial role in shaping decisions across various fields. By presenting well-structured arguments and actionable solutions, they effectively influence academic research and professional practices. Whether addressing educational challenges, environmental concerns, or social issues, these essays leverage data-driven content to build credibility and persuade stakeholders. Understanding the nuances of crafting compelling proposal essays can significantly enhance one’s ability to advocate for meaningful change and drive impactful outcomes.

Frequently Asked Questions

What is a proposal essay.

A proposal essay is a type of writing that presents a problem, offers a practical solution, and supports the proposal with evidence. It aims to persuade the audience of the viability and importance of the proposed solution.

Why are proposal essays important in academia and business?

Proposal essays are crucial in both academia and business because they help to outline clear, actionable plans to address specific issues. They use structured arguments and credible evidence to persuade decision-makers to adopt proposed solutions.

What key elements should be included in a persuasive proposal essay?

A persuasive proposal essay should include a clear problem statement, a detailed practical solution, supporting evidence, a rebuttal of potential objections, and appropriate, persuasive language.

Can you give an example of a proposal essay topic in education?

An example of a proposal essay topic in education could be “Solutions for Reducing Student Loan Debt.” This essay would outline the issue of high student loan debt and propose actionable solutions such as policy changes or alternative financing options.

How do proposal essays influence decision-making?

Proposal essays influence decision-making by presenting well-structured arguments, clearly defining issues, and offering actionable solutions. The use of credible, data-driven content enhances the essay’s persuasive power, making it more likely to sway decision-makers.

What’s the difference between academic and professional proposal essays?

Academic proposal essays focus on theoretical exploration and research findings, while professional proposal essays emphasize practical applications and measurable outcomes. Professional proposals are often aimed at solving real-world problems with direct, actionable solutions.

How do you address objections in a proposal essay?

To address objections in a proposal essay, acknowledge possible counterarguments and provide evidence or reasoning to refute them. This demonstrates thorough consideration of the topic and strengthens the persuasiveness of your proposal.

What are some environmental proposal essay topics?

Environmental proposal essay topics might include advocating for renewable energy adoption or proposing bans on single-use plastics. These essays would outline the environmental problems and propose practical, actionable solutions.

How do you enhance the credibility of a proposal essay?

Enhance the credibility of a proposal essay by using data from authoritative sources, presenting logical arguments, and providing concrete evidence. Cite reputable studies, statistics, and expert opinions to back up your claims.

Can proposal essays be used to address social issues?

Yes, proposal essays can effectively address social issues. For example, essays might propose solutions for homelessness or mental health challenges, using data and evidence to argue for specific interventions or policy changes.

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How To Write An Effective Business Proposal

Shweta

Published: Feb 28, 2024, 2:00pm

How To Write An Effective Business Proposal

Table of Contents

What is a business proposal, business plan vs. business proposal, objectives of a business proposal, essential elements of a business proposal, 7 steps to write a business proposal, bottom line, frequently asked questions (faqs).

Writing a business proposal is a crucial skill if you wish to run a successful and profitable business. Knowing how to write a business proposal is not necessary for presenting your product or services in the best possible manner. It’s about convincing others that your solutions are the best fit for their needs. Crafting an effective business proposal can open doors to immense opportunities.

In this article, you will learn the essential components of an effective business proposal as well as techniques that ensure your proposal captures and retains client interest. Let’s dive in and explore the art of creating compelling business proposals.

A business proposal is a document designed to persuade a potential client or customer to buy a specific product or service. It’s a tailored argument that outlines the benefits of your approach, solution or product, specifically addressing the requirements of the recipient. A business proposal must not only communicate your vision but also persuade the recipient of the proposal to take positive action.

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Types of Business Proposals

Understanding the different types of business proposals is key to selecting the right approach for your situation. Typically, proposals are categorized into two main types: solicited and unsolicited.

Solicited proposals are those that are requested by a potential client, often in response to a request for proposal (RFP). These tend to have a prescribed format and specific requirements, making it crucial to follow the guidelines provided. Unsolicited proposals are not requested by a client but are sent proactively. They require a more persuasive approach as you’re introducing a solution to a problem the client may not have actively considered.

Additionally, there are informal and formal proposals. Typically, informal proposals are shorter and used in a more relaxed business setting or with existing clients. In contrast, formal proposals are longer, more detailed and used in situations requiring thorough analysis and presentation, often for new clients or large projects.

A business plan is a comprehensive document that outlines the overall vision, strategy and goals of your business. In contrast, a business proposal is a targeted pitch to a specific client or organization, offering a solution to a problem or a strategy for achieving a specific goal.

A business plan is primarily used for internal planning and, often, to secure funding from investors. A typical business plan includes an overview of your business model, market analysis, financial projections and long-term strategic plans. However, unlike the broad scope of a business plan, a proposal is your chance to showcase how your services or products can benefit the prospective client, tailored to their specific needs and challenges.

While a business plan lays out the path your business intends to take, a business proposal is a direct response to a potential client’s problem, demonstrating how you intend to solve it effectively.

A business proposal is a strategic tool that can be used in negotiations, aiming to convince a potential client or partner of the value as well as viability of your proposed solution to their problem or need. Here are some of the most important objectives of a business proposal.

To Persuade

The core objective of a business proposal is to persuade the recipient that your solution is the best fit for their problem or need. It’s about making a compelling case for your approach, services or products.

A well-written proposal also informs the reader. It should provide all necessary details about your solution, including how it works, its benefits and why it stands out from the competition.

To Establish Credibility

Through your proposal, you demonstrate your understanding of the client’s needs and your capability to meet them. This is your chance to showcase your expertise and past successes.

To Initiate a Dialogue

A good proposal also serves as a starting point for further discussions. It opens up a channel of communication with the potential client, inviting them to negotiate terms, ask questions and seek clarifications.

Understanding these objectives can guide the tone, content and structure of your proposal. Listing your products or services is not enough. You need to craft a narrative that aligns with the client’s needs and paints a clear picture of how you can fulfill those needs effectively and efficiently.

To create an effective business proposal that persuades the recipient to take action, include these key components:

  • Title page and table of contents: Begin with a professional title page that includes the proposal’s title, your company’s name, the date and the recipient’s name. For easier navigation, especially in longer proposals, include a table of contents.
  • Executive summary: This section provides a concise overview of the proposal, summarizing the key points. It should be engaging and highlight why they should read the proposal.
  • Problem statement or needs assessment: Clearly define the issue or need your proposal is addressing. Demonstrating a deep understanding of the client’s challenges is essential here.
  • Proposed solution: Elaborate on your proposed solution, detailing how it specifically tackles the client’s problem or need. This section should be clear, convincing and aligned with the client’s objectives.
  • Pricing and terms: Offer a transparent breakdown of the pricing structure and any terms and conditions related to your services. Clarity in this section helps avoid future misunderstandings.
  • Qualifications and experience: Showcase your credentials, expertise and any relevant experience or success stories. This is necessary to build trust and credibility.
  • Call to action (CTA) and closing remarks: Conclude with a strong call to action that encourages the client to proceed or engage further. Briefly summarize the primary benefits of choosing your solution to reinforce your proposal’s value.

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Crafting a compelling business proposal requires the right blend of clarity, persuasion and attention to detail. The key to a successful business proposal is not just in what you include, but how you present it. Follow this step-by-step guide to ensure your proposal stands out:

  • Start with the executive summary: Begin with a strong executive summary that captures the essence of your proposal. This should be persuasive and highlight the benefits of your solution. Remember, this might be the only part some decision-makers read.
  • Address the problem clearly: In the problem statement, be specific about the client’s challenge. Use language that resonates with them, demonstrating that you truly understand their needs.
  • Detail your proposed solution: Break down your solution into digestible sections. Be clear about how each part of your solution addresses the problem. Use bullet points or subheadings for readability.
  • Outline pricing and terms: Present your pricing clearly. Include different packages or options if applicable. Be transparent about any conditions or terms to build trust.
  • Showcase your credentials: Use the qualifications section to build credibility. Highlight past successes, relevant experience and any unique skills or resources that make your solution the best choice.
  • Craft a persuasive conclusion: End with a persuasive conclusion that reiterates the benefits of your solution. A strong call to action should encourage the client to take the next step, whether it’s a meeting, a phone call or signing a contract.
  • Proofread and edit: Ensure your proposal is free of errors. A well-edited proposal reflects professionalism and attention to detail.

After submitting the proposal, plan a follow-up strategy. This might include a phone call or an email to discuss any questions and reiterate your interest in working with the client.

Design and Presentation Tips

The visual appeal of your business proposal plays a crucial role in its effectiveness. Here are a few tips to keep in mind while writing a proposal:

  • Keep the design professional and clean, using your brand colors and logo for consistency.
  • Utilize white space effectively to enhance readability.
  • For longer proposals, use charts, graphs and bullet points to break up text and illustrate points clearly.
  • Ensure that the format is compatible with various devices, as clients may view your proposal on different screens.

Common Mistakes to Avoid

In business proposal writing, common pitfalls can significantly reduce your chances of success. Here are a few for your reference:

  • Avoid overcomplicating your language; clarity and conciseness are more important than demonstrating language skills.
  • Do not make unrealistic promises or overestimate results as this can damage credibility.
  • Tailor your proposal to the specific client or their industry. Do not have a standard proposal for everyone.
  • Grammatical errors can detract from your professionalism, so edit and proofread the proposal before sharing.

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In this article we’ve explored the essentials of crafting effective business proposals, distinguishing them from business plans and highlighting key components as well as common pitfalls. Equipped with these insights, your next step should be to apply this knowledge in practice.

Creating a versatile business proposal template can be a great starting point. You can then customize the template to create business proposals that win you clients and drive business success.

What is the main point of a business proposal?

The main point of a business proposal is to present a tailored solution to a specific client or business problem. It aims to persuade the recipient that your approach or service is the best fit for their needs, outlining how it offers value and addresses their unique challenges. The proposal serves as a strategic tool for initiating business relationships and securing contracts.

How do you structure a business funding proposal?

A business funding proposal is structured to concisely present your business idea, market potential and financial needs. It typically includes an executive summary, a detailed description of the business, market analysis, specifics of the financial request and a plan for funds utilization. The proposal also highlights your business’s management team, projected financials and return on investment to assure potential investors of the viability and profitability of the venture.

What are the three main types of business proposals?

The three main types of business proposals are:

  • Formally solicited proposals: These are written in response to an official request for a proposal (RFP), often with specific guidelines and format requirements outlined by the potential client.
  • Informally solicited proposals: These proposals are created based on casual or less formal requests, often following verbal conversations or discussions with a potential client who has expressed interest but hasn’t issued a formal RFP.
  • Unsolicited proposals: These are proposals initiated by the sender and presented to potential clients who have not requested them. They often require a more persuasive approach as they aim to create a need or solution the potential client may not have previously considered.
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Business Proposal Examples

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65 Business Proposal examples are found

Motivation and Job Performance in Companies, Business Proposal Example

Introduction and Rationale Motivation is one of the most powerful tools that make companies effective in achieving their organizational goals. Management’s ability to solicit the best performance from their employees [...]

Pages: 11

Words: 3100

Staffing Services Specializing in Internships, Business Proposal Example

Introduction Starting up a new business venture has always been a passion for me and when the opportunity for displaying my entrepreneurship was provided by the Delphi group, this golden [...]

Pages: 10

Words: 2870

University Brand, Business Proposal Example

General information Purpose of request for proposal One of the best Universities within Brisbane is requesting proposition from expert specialists with archived involvement in the field of marketing and advertising [...]

Pages: 9

Words: 2405

Curriculum Plan and Inclusive Practices, Business Proposal Example

Pedagogues are challenged to effectively meet the diverse learning needs and strengths of various students in the classroom, which is an arduous task, especially in special education classrooms or in [...]

Words: 2520

Certech Supply Chain Management, Business Proposal Example

Abstract An organization’s product or service that it provides is important, but not as important as the creation and maintenance of the company, itself. Without a strong foundation and a [...]

Pages: 6

Words: 1668

The Real Definition of Supply-Chain Security, Business Proposal Example

Supply Chain Management The management of these networks is convoluted due to segregating responsibilities for command, across different levels in the supply chain management network. Likewise, frequent promotions and job [...]

Pages: 3

Words: 922

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Blog Business How to Write Business Proposal (Examples + Free Templates)

How to Write Business Proposal (Examples + Free Templates)

Written by: Aditya Sheth Jan 25, 2024

How to Write Winning Business Proposals

The great Mark Cuban once said, “Sales cure all.” If a business doesn’t sell, it doesn’t make money and by extension the business fails. That’s why you need to write business proposals .

A well-written business proposal can often mean the difference between winning or losing a prospective client.

In this in-depth guide to creating business proposals, we show you how to close more deals, make more sales and crush your business goals — all by using easy-to-edit professional business proposal templates .

Here’s what this guide will cover (click to jump ahead):

What is a business proposal, what are the components of a business proposal.

  • How to write a business proposal step by step

More business proposal examples + writing and design tips

What should you include in a business proposal, what are the types of business proposals.

  • FAQs about business proposals

Looking for a shortcut? Watch this quick video for an overview of everything to include in your business proposal:

A business proposal is a document designed to outline a business plan to convince potential client, investor or partner to engage in a business agreement with you or your company. It’s basically a sales pitch in writing to persuade potential clients to show them benefits of working with you or your company for their business success.

A business proposal outlines what your business does and what you can do for your client . It can be general like this business proposal example:

general business proposal template

Or it can be more specific, like this business proposal template which focuses on proposing a project for the Newton Center Rail:

simple business proposal project proposal template

Or this business proposal sample, which presents a plan for a social media strategy and campaign:

social media marketing business proposal template

To design a business proposal that holds the client’s attention, identify their pain points. Then provide your buyer with the right solution to alleviate those frustrations.

Working on a new project? These project proposal examples might come in handy for you.

The components of a business proposal can change depending on the field, company size and client needs. While details may differ, strong proposals typically introduce your company, explain the problem, offer a solution and its benefits, highlight your team’s skills, and outline timeline, cost and next steps.

Sometimes, the complexity of crafting a business proposal, especially in projects requiring thorough market analysis or technical details, calls for professional insight. Seeking research proposal writing help can be invaluable in these instances, ensuring that your business proposals are not only well-structured but also highly persuasive and tailored to meet specific client needs.

How to write a business proposal step by step

Before you start creating your business proposal template, you need to understand the business proposal format. At a high level, your effective business proposal should include the following:

  • Create a compelling business proposal title
  • Build a table of contents
  • Craft the executive summary
  • Write a detailed problem statement
  • Propose your solutions
  • Showcase your team’s expertise
  • Create a realistic timeline
  • Present your payment structure
  • Specify the terms and conditions
  • Receiving the decision

Below, you can see business proposal examples that demonstrate how to include these 10 sections.

1. Create a compelling business proposal title

A compelling title could mean the difference between someone reading your proposal or ignoring it in favor of a competitor’s. 

What makes a good title page? Here are the essential elements to include: 

  • Your name along with your company’s name
  • The name of the prospect (or their business) 
  • The date you’re submitting the proposal

Gray Business Consulting Proposal Template Cover Page_Venngage

The gray business consulting proposal template above contains all the details a prospect would want to know. The title also offers a strong tangible benefit to the prospective buyer. Honestly, “Who doesn’t want to grow their business?”

2. Build a table of contents

The table of contents is a fundamental part of every winning business proposal template. It makes your proposal scannable and easy to read.

The people you will be pitching to are usually C-level executives like the CEO (Chief Executive Officer), COO (Chief Operating Officer), or fractional executives who work part-time. These are busy people who don’t have time to read your entire proposal in one go.

That’s why most of the business proposal examples in this list include a table of contents.

Adding a table of contents to your document makes it easy for them to go through it at their own pace. They can also skim through parts of the proposal that they deem more important. You can see how this abstract business proposal template uses the table of contents:

Creative Social Media Business Proposal Template Table of Contents

You can also make your business proposal template easier to navigate by adding hyperlinks to the document, particularly in the table of contents. This way your clients can jump to specific sections without having to scroll through the entire document. Ensuring your business plan format follows a clear structure can greatly enhance readability and comprehension for potential investors or partners.

It’s easy to add hyperlinks in the Venngage editor. Select the text you’d like to turn into a link, then click the link icon in the top bar. From there, select the page you want to link to! Then download your completed design as an Interactive PDF .

Proposal-ToC-Example

3. Craft the executive summary

The executive summary is a staple in all kinds of annual reports , leadership development plan, project plans and even marketing plans. It is a concise summary of the entire contents of your document. In other words, write a business proposal outline that is easy to glance over and that highlights your value proposition.

The goals of your executive summary are:

  • Introduce your company to your buyer
  • Provide an overview of your company goals
  • Showcase your company’s milestones, overall vision and future plans
  • Include any other relevant details

This gray business proposal example has a detailed yet short executive summary including some social proof in the form of clients they’ve worked with:

Gray Business Consulting Proposal Template About Us

Take note of how precise this business proposal example is. You want to keep your executive summary concise and clear from the get-go. This sets the right tone for the rest of your proposal. It also gives your buyer a reason to continue reading your proposal.

Crafting an executive summary and keeping it concise and compelling can be challenging, but you can use an AI summarizer online or an AI proposal generator to create a polished document or executive summary. Such tools are trained on relevant AI models that can extract core points from a given text. You can get such a point either in bullet form or in abstract summary form.

Pro Tip: Try to write an executive summary such that, even if your prospective client doesn’t read the entire proposal (with a good executive summary, they most likely will), they should have a clear idea about what your company does and how you can help them.

4. Write a detailed problem statement

The point of writing a business proposal is to solve a buyer’s problem. Your goal is to outline the problem statement as clearly as possible. This develops a sense of urgency in your prospect. They will want to find a solution to the problem. And you have that solution.

 A well-defined problem statement does two things: 

  • It shows the prospect you have done your homework instead of sending a generic pitch
  • It creates an opportunity for you to point out a problem your prospect might not be aware they had in the first place. 

Texture Business Proposal Template

This bold business proposal template above clearly outlines the problem at hand and also offers a ray of hope i.e. how you can solve your prospect’s problem. This brings me to… 

5. P ropose your solutions

The good stuff. In the proposed solution section, you show how you can alleviate your prospective buyer’s pain points. This can fit onto the problem statement section but if you have a comprehensive solution or prefer to elaborate on the details, a separate section is a good idea.

Spare no details regarding the solution you will provide. When you write a business proposal, explain how you plan to deliver the solution. Include an estimated timeline of when they can expect your solution and other relevant details.

For inspiration, look at how this business proposal template quickly and succinctly outlines the project plan, deliverables and metrics:

Sales Plan Proposal Table Template_Venngage

6. Showcase your team’s expertise

At this point, the prospect you’re pitching your solution to likes what they’re reading. But they may not trust you to deliver on your promises. Why is this?

It’s because they don’t know you. Your job is to convince them that you can fix their problem. This section is important because it acts as social proof. You can highlight what your company does best and how qualified your team is when you write a business proposal for a potential client.

business proposal qualifications section

This free business proposal template showcases the company’s accolades, client testimonials, relevant case studies, and industry awards. You can also include other forms of social proof to establish yourself as a credible business. This makes it that much more likely that they will say yes!

Pro Tip: Attaching in-depth case studies of your work is a great way to build trust with a potential client by showcasing how you’ve solved similar problems for other clients in the past. Our case study examples post can show you how to do just that.

7. Create a realistic timeline

To further demonstrate just how prepared you are, it’s important to outline the next steps you will take should your buyer decide to work with you.

Provide a timeline of how and when you will complete all your deliverables. You can do this by designing a  flow chart . Or add a  roadmap  with deadlines. Pitching a long-term project? A timeline infographic would be a better fit.

If you look at this abstract business proposal template below, even something as simple as a table can do the trick.

Abstract Business Consulting Proposal Template Timeline_Venngage

The timeline is not always set in stone, rather it’s an estimation. The goal is to clarify any questions your potential client might have about how you will deliver for the underlying B2B sales process.

8. Present your payment and terms

On this page, you can outline your fees, payment schedule, invoice payment terms, as well as legal aspects involved in this deal. You can even use the Excel Invoice Template to create professional-looking invoices (including brand logo and other elements) and add them to this page.

The adoption of invoice templates is beneficial for small businesses as it streamlines the invoicing process and maintains professionalism in financial dealings. Also, by utilizing small business invoice templates, you can efficiently manage invoicing tasks while upholding a polished and structured approach to financial transactions.

The key to good pricing is to provide your buyer with options. A  pricing comparison table can help with this. You want to give your client some room to work with. Make sure you’re not scaring off your client with a high price, nor undervaluing yourself. 

Breaking up your pricing in stages is another great way to make sure your potential client knows what he’s paying for. Look at how this simple business proposal template does this:

Bold Business Proposal Template Pricing Page_Venngage

The legal aspects can slot right into the terms and conditions section. Alternatively, you can add them to the signature section of the proposal to keep things simple.

9. Specify the terms and conditions

Summarize everything you have promised to deliver so far. Include what you expect from your prospective buyer in return.   Add the overall project timeline from start to end, as well as payment methods and payment schedule, incorporating these details into an online project management tool. This way, both of you will be clear on what is being agreed on.

This step is very important as it outlines all the legal aspects of the deal. That is why the terms and conditions section of your proposal needs to be as clear as possible.

Modern Business Proposal

I recommend consulting a lawyer or your legal team when working on this section of the business proposal. If you’re a business veteran and understand the legalities of your business, you can use the same terms and conditions across all your proposals.

10. Receiving the decision

The final step of this whole process. Your client has read your business proposal and they want to buy what you have to offer.

Add a small section at the end of your proposal to get the necessary signatures. This way, you and your client can sign the proposal and the partnership becomes official.

Be sure to also include your contact information in your business proposal template. It acts as a gentle prompt to your client to contact you in case they have any questions. A professional way of doing that would be to include an e-business card with your contact details, email i.d and any other social links you want to share.

Orange-Simple-Project-Proposal-Template

Now that you know how to write a business proposal, let’s look at how you can optimize your proposal to deliver results!

Below you’ll find some winning business proposal templates and examples to get you started. I’ve also included some design tips to keep in mind when you’re creating your next business proposal: 

1. Know your audience 

If you have some clarity on who your ideal buyer is — their pain points, their budget, deadlines, among other things — you’ve already won half the battle.

If you are a business that helps clients with everything from running giveaways or helping grow their blog, identify which customers to pitch. This is a sure-shot way to close the deal.

Mapping user personas  for your ideal buyer can help bring some clarity. It will also help you position your business proposal correctly. This improves the chance of your buyer moving your business proposal to the “Yes!” pile.

2. Put your brand front and center

If your company follows certain brand guidelines, incorporate them in your business proposal templates. Consider how business proposal examples like the one below highlight brand identity :

content marketing plan business proposal example

From the color palettes to the company logos, everything follows their brand guidelines. The result: a business proposal that’s consistent across the board.

Pro Tip: Switching this template to match your brand assets is actually pretty easy. Venngage’s My Brand Kit feature allows you to import your color palettes, logos as well as font choices. Any Venngage template can now be your template.

You can also consider this sample business proposal template:

Example of a Business Proposal

App design companies sure do know their design. They did a phenomenal job keeping their brand colors consistent while opting for a black design. This unique color scheme also makes their white logo prominent throughout the proposal.

3. Try less text, more visuals

Have you ever read a proposal and thought to yourself, “Wow, this is all text and has no images, I love it!”? Yeah, me neither.

The free business proposal template below is a perfect example of the “less is more” principle. It does a phenomenal job of communicating what it needs to. By substituting some of the text with icons and visuals, you get a clean business proposal that’s much more scannable.

Social Media Plan Proposal Template

Want to keep things strictly professional? Instead of icons, you can always add your team’s headshots. This shows your buyer exactly who they’ll be working with.  

Check out this formal business proposal format for some inspiration:

Red Human Resources Consulting Proposal Template Team

4. Switch up your business proposal designs

It doesn’t hurt to go above and beyond once in a while. Jazz up your business proposal template with some extra colors. This helps make your business proposal more engaging. It also helps your buyers retain information faster.

Simple Business Proposal Example

The business proposal example alternates between black, white and grey backgrounds. It still manages to maintain consistency in its branding . Just switching up your backgrounds once in a while can also bring in some variety to an otherwise standard business proposal.

This SEO business proposal sample proves that it’s possible to switch up the colors in every other page. But it still maintains the same color scheme across the entire proposal just like a professionally designed website: 

SEO Marketing Proposal

Pro Tip: Not a color expert? Our guide on picking colors can help you pick the right color scheme for your proposals.

A business proposal usually aims to answer the following questions: 

  • Who you are and what your company does
  • The problem your buyer is facing
  • The solution your company offers to alleviate the problem
  • How your company will implement this solution effectively
  • An estimate of resources (time, money, etc) required to implement the solution

You can see how this sample business proposal template covers the above points.

business project proposal template

Notice how this proposal template addresses the same project like in one of the previous templates, but uses a completely different design style (more retro, while the previous business proposal template is more modern and minimalistic).

Generally, there are three types of business proposals:

1. Formally solicited 

A formally solicited business proposal is made when you respond to an official request to write a business proposal.

In this scenario, you know all the requirements and have more (if not all) information about a prospective buyer. You simply need to write the business proposal for your buyer to evaluate so you can begin the sales process .

2. Informally solicited 

Informally solicited business proposals are written when there isn’t an official request for a proposal. A prospective buyer is interested in your services and asks for a proposal so they can evaluate it.

An informally solicited proposal requires a lot more research from your end. These types of proposals are usually created out of informal conversations. They are not based on official requests which often contain more detail.

3. Unsolicited 

Think of this as a marketing brochure or a cold email. Unsolicited business proposals will often take a generic, one-size-fits-all approach to business proposals. Unsolicited proposals lack any understanding of the buyer or their requirements.

But with additional market research, personalization and identifying customer pain points, you can propose a customized solution based on your buyer’s needs. This can be a very persuasive approach, such as in this business proposal example:

corporate business proposal example

FAQ about business proposals

What is the purpose of a business proposal.

A business proposal aims to streamline the B2B sales process (which is often complex) between you as a seller and a buyer.

It does this by serving the dual purpose of acting as a source of information. The proposal also acts as a sales pitch aimed at convincing your buyer why they should buy what you have to offer.

What are the best practices for business proposal design?

  • Do a thorough spell-check. The goal of your business proposal is to convince your buyer why you’re the perfect person for the job. A proposal with typos or grammatical errors communicates the opposite. A thorough spell-check before you send your proposal is a must.
  • Keep things clear and readable: Clarity is an important aspect that you have to ensure in your business proposal. If you want your proposal to hit home and make an impact on the buyer, you have to write it in an understandable way. To keep things clear and readable, there are a couple of things that you can do. You can, for one, take care to use easy wording and segmented sentences from the get-go. You can also try paraphrasing the hard parts of your proposal once you are done writing it.
  • Let your brand shine. As discussed before, writing a business proposal is all about knowing your ideal buyer and focusing on their pain points. But that doesn’t mean your business proposal template has to be boring. Demonstrate how different you are compared to other companies. You can do this through your brand guidelines, by using more visuals, switching up your proposal design or showing off your personality in your writing . 
  • Create a business proposal PDF. Downloading your business proposal in PDF format allows you to attach other collaterals with your business proposal. These can include a company explainer video or case studies showcasing the work done with past clients. Also, who doesn’t love saving paper?

How long should your business proposal be? 

The length depends on the scope of the work as well as the complexity of the project. Here is a one-page business proposal template:

one page business proposal template

Can your business proposal template really be one page? Yes, as long as you understand who your buyer is and their pain points. You should also have the ability to communicate everything your ideal buyer needs to know about your business in a succinct manner.

Or if you’re feeling adventurous how about just two pages? Often, clients prefer if you go straight to the point and avoid all the fluff.

For example, this green modern marketing proposal template wastes no time in getting down to brass tacks:

Project Business Proposal

Need more inspiration? Check out this blog on the 5 marketing proposal examples that’ll help elevate your business.

There is no one size fits all approach when it comes to deciding how many pages you should include in your business proposal template. And at the end of the day, “the only rules are the ones you set for yourself”.

At the end of the day, writing winning business proposals that sell is all about you understanding your buyer, their potential pain points and positioning yourself as someone who can alleviate those pain points. 

Now that you know how to write compelling business proposals, what are you waiting for?

Take action and start creating your own business proposals to close more deals and grow your business today!

More business communications templates + writing tips you might be interested in…

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Jun 21, 2023

Proposal Essay Examples: Convincing Ideas for Your Research Paper or Essay

Dive into the power of persuasive writing through captivating proposal essay examples. Explore ideas that inspire, enrich your work, and unlock impactful proposal crafting. Prepare to elevate your writing and leave a lasting impression!

Writing a compelling proposal essay often presents a challenge for many students. A large proportion can't distinguish a research paper proposal from a proposal essay, and even more find difficulty in creating persuasive ideas for their essays. If this situation resonates with you, rest assured you're not alone.

In this extensive guide, we aim to simplify the process of writing a proposal essay. We provide a host of resources such as examples of proposal essays, a carefully constructed outline template, and proven writing techniques. Our guide, honed through years of experience in academic writing, is specifically designed to help you achieve high grades in your proposal essay assignment.

Embark on this journey with us to uncover the nuances of crafting an excellent proposal essay. Armed with the correct resources and guidance, you will transition from uncertainty to confidence, ready to produce an impressive proposal essay. Let's start delving into the craft of writing an engaging proposal essay.

What is a Proposal Essay?

An essay proposal is a document that outlines the content and purpose of your proposed essay. Whereas a thesis conveys the central concept of your study, an essay proposal summarizes the intent and substance of a specific essay.

A proposal essay also serves as a detailed plan of action addressing a particular problem. The writer identifies a problem, suggests a solution, and provides evidence to persuade the reader to agree with the proposed solution or idea. In essence, your role as a writer is to convince the reader that your concept is exceptional and that they should support its execution.

These essays function as a strategic tool, enabling you to sell an idea, belief, or yourself in a manner that not only piques the reader's interest but also convinces them of your capability to bring the proposed plan to fruition. Although proposal essays are frequently associated with business and economics disciplines, they extend beyond these fields.

Proposal essays fundamentally promote critical thinking and problem-solving skills among students. They allow you to venture beyond the structured academic syllabus and engage with real-world issues that require innovative solutions. Writing a proposal essay, therefore, is an opportunity to demonstrate your analytical acumen and your capacity to think creatively.

How to Write a Proposal Essay

Writing a compelling proposal essay requires careful planning, thorough research, and meticulous execution. Here are the steps to ensure your proposal essay stands out:

1. Understand Your Audience: Begin by identifying your target audience. Who are they, and what is their role in the context of your proposal? What are their needs, concerns, or interests? Understanding your audience's perspectives helps in tailoring your message, increasing the chances of your proposal being accepted.

2. Research Thoroughly: Deep and broad research is crucial. Even if you're well-versed with the topic, there is always more to learn. Look at what experts in the field have said and how your proposal aligns or diverges from their views. This research will not only fortify your arguments but also make your essay more credible and authoritative.

3. Create a Detailed Plan: Once you've completed your research, start to structure your essay. Begin with an introduction where you present the problem or issue. Then, propose your solution in the body paragraphs, where each paragraph should focus on a single point or argument, supported by evidence. Finally, wrap up your proposal in the conclusion by summarizing your key points and reinforcing the significance of your solution.

4. Write Your First Draft: Start writing your essay based on the plan you have created. Be clear and concise, avoid jargon, and make sure your arguments are logically constructed and easy to follow.

5. Revise and Edit: After completing your first draft, it's important to revisit it with a critical eye. Look for areas where your argument can be strengthened, check for coherence and flow, correct grammatical errors, and ensure your language is clear and precise. It may be helpful to have others review your work for a fresh perspective.

6. Proofread: Once you're satisfied with the content of your essay, proofread it one final time to catch any minor mistakes or inconsistencies. Remember, a polished essay demonstrates your diligence and commitment to quality.

By following these steps, you can create a persuasive, well-structured proposal essay that effectively communicates your idea and its value.

Structure of a Proposal Essay

Writing a proposal essay requires a specific structure that enables you to present your idea clearly and persuasively. Here's an overview of the necessary elements:

1. Introduction: Your introduction sets the stage for your proposal. It should include a captivating hook that draws readers in, and a clear thesis statement that summarizes your proposal. For Example: A feasible approach to decreasing the alarming mortality rate among young mothers is by equipping parents with necessary skills to support their teenage daughters who become pregnant.

2. Problem Statement: After the introduction, delve deeper into the problem your proposal aims to solve. Describe its nature, roots, and implications. Clarify why it's critical to address this problem, how it affects your readers, and what benefits solving it would bring.

3. Proposal Statement: In this section, elucidate your proposal in detail. Describe the solution you've come up with, highlighting both its benefits and potential drawbacks. Ensure you present your idea as the optimal solution to the problem at hand.

4. Implementation Plan: Next, explain how you plan to execute your proposal. This should be a clear and comprehensive guide demonstrating the practicability of your solution. Identify potential obstacles that might arise during implementation and include steps to overcome them. Discuss why your approach is unique and why previous attempts to solve the problem have failed.

5. Expected Outcome: Here, discuss the positive results you expect from the implementation of your proposal. Provide a clear, concise picture of the improvements and advantages your solution will bring. 6. Evaluation: In this section, provide an estimate of the resources, including time, money, and expertise, necessary to implement your proposal. Discuss its feasibility within the current situation and address possible objections or criticisms from those who might disagree with your proposal.

7. Timeline and Required Resources: Clearly specify the resources required to implement your proposal, such as manpower, funds, and equipment. Include a timeline if possible, giving a chronological order of the steps to be taken.

8. Conclusion: Summarize the key points of your essay and reaffirm the significance of your proposal. This is your final opportunity to convince your readers, so end with a powerful call to action.

Avoid introducing new ideas in the conclusion, as it can confuse readers and may unnecessarily elongate your essay. Stick to wrapping up what you've already presented and reemphasizing its importance.

Proposal Essay Examples 

In the following section, we present a collection of Proposal Essay Examples. These essays serve as excellent references for those looking to understand the structure and content of a compelling proposal.

 Each one addresses a unique and important topic, provides an insightful problem statement, proposes thoughtful solutions, and concludes by summarizing the main points. These examples illustrate the effective strategies used in proposal writing to engage readers and convincingly present an argument. 

Let's delve into these intriguing examples to inspire and enhance your proposal writing skills.

1. Reducing Plastic Waste: A Proposal for Action

Introduction:

With the escalating global environmental crisis, the specter of plastic waste looms large. Forecasts from the United Nations indicate that, failing to reduce plastic waste, we'll have more plastic than fish in the oceans by 2050. This proposal aims to present tangible solutions to this predicament.

Problem Statement:

The unchecked production and disposal of plastic products significantly contribute to plastic waste, endangering the environment and marine life. Given the lifespan of plastic waste—lasting centuries—it's crucial to devise an effective solution to curb plastic production.

Suggested measures to combat plastic waste include:

Government-imposed ban on single-use plastic items, such as straws, cups, and cutlery.

Government incentives encouraging the use of reusable products.

Awareness campaigns conducted by the government and NGOs about the environmental impact of plastic waste.

Investments in improved waste management systems for the proper handling of plastic waste.

Conclusion:

Reducing plastic waste is an urgent priority. By implementing the proposed measures, we can alleviate the issue, protect our environment and marine life, and build a more sustainable future.

2. Dangers of Texting While Driving

Despite countless warnings and campaigns, texting while driving remains a widespread, dangerous habit. This essay investigates the perils of this behavior and proposes measures to mitigate it.

Texting while driving constitutes a severe distraction, often leading to road accidents. Studies even rank it as more dangerous than drunk driving, as it considerably delays a driver's reaction time.

To address this peril, the following steps are suggested:

Launching educational programs and campaigns to inform drivers about the risks of texting while driving.

Implementing stricter penalties for drivers caught in the act.

Promoting technologies that restrict texting while driving.

Texting while driving is a lethal habit that warrants immediate attention. By raising awareness, enforcing stricter rules, and employing technology, we can significantly cut down road accidents due to distracted driving.

3. The Causes of Homelessness

Homelessness, affecting millions worldwide, is a complex and pressing social issue. This essay explores the causes behind homelessness and suggests viable solutions.

Causes of Homelessness:

Poverty, mental illness, addiction, and family breakdowns constitute the four primary triggers of homelessness.

To alleviate homelessness, the following steps are suggested:

Stimulate the supply of affordable housing by offering financial incentives to developers and reducing zoning restrictions.

Facilitate access to mental health services, addiction treatment, and support services for individuals and families experiencing homelessness.

Alleviate poverty by raising the minimum wage, providing job training, and enhancing access to education and healthcare.

Addressing homelessness calls for a comprehensive and coordinated effort. By implementing the proposed measures, we can significantly reduce homelessness, emphasizing our collective responsibility to extend support to those grappling with this issue.

Final Words

In conclusion, crafting a persuasive proposal essay involves thoughtful planning, in-depth research, and adept writing techniques. With Jenni.ai's cutting-edge AI tools at your disposal, this process becomes simpler, enabling you to create standout proposal essays. Take this opportunity to enhance your writing skills and leave an enduring impression on your audience. Experience the transformative capabilities of Jenni.ai today!

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  • Tags: Business , Business Writing , Writing Tips

Your business may be great but how do you convey that to the clients? A business proposal is what you need! It is an instrument that can guide you to new partnerships, secure funding, and expand your company’s horizons. Whether you’re pitching services to a potential client or seeking financial backing from an investor, understanding how to make a compelling business proposal is quintessential. 

This article will take you through the essentials of what a business proposal is, and its different types. It also has a step-by-step guide on how to create a business proposal, complete with practical tips, examples, and templates!

Ensure your business proposal is polished and professional! Get started

Let’s begin with an easy business proposal definition:

What is a business proposal?

A business proposal is a formal document that is created to communicate a specific offer or intention to a potential client to secure their business. In simpler words, it is a document designed to offer specific goods or services to a potential client or buyer. 

A proposal in business is different from what a business plan is. While a business plan is all about how you run your company, a business proposal is more about convincing others to work with you. It outlines what you can offer, how you plan to deliver your services or products, and why you are the best choice.

Types of business proposals

Business proposals can generally be classified into three types:

Solicited business proposals

These are written when a potential client asks for specific information about your services. The clients are already interested in what you offer and want more details.

Unsolicited business proposals

These proposals are sent out on your own initiative. They’re like a marketing brochure and need to be persuasive to catch the interest of potential clients who might not be actively searching for your services.

Informal and formal proposals

Informal proposals are less structured while formal proposals are structured, outlined, and formal. Informal proposals may look more like a letter. Formal proposals follow a clear outline and are usually more detailed often involving contracts.

Let’s move on to the most interesting part: how to write a business proposal.

How to write a business proposal

Follow this step-by-step guide with practical tips to understand how to write an effective proposal for your business. 

Step 1: Understand what the client needs

Clearly understand what the client needs to solve or achieve. 

1. Review the Request for Proposal (RFP) if provided, to understand the specific requirements and criteria.

2. Conduct research to gather information about the client’s business, industry trends, competitors, and previous solutions they’ve tried.

3. Communicate directly with the client to clarify any uncertainties about their needs and expectations.

Tip: Make a checklist of what the client wants so you can refer to it as you write your proposal.

Step 2: Create a Title Page

Design a title page that is both informative and visually appealing. Create the title page according to the business proposal format.

1. Include the proposal title , which should be clear and concise, directly addressing the proposal’s purpose.

2. Add the name of the recipient or the company the proposal is addressed.

3. List your company’s name and contact information , including address, phone number, email, and website. 

4. Date the proposal to keep track of when the offer was submitted.

5. Incorporate a logo and design elements that reflect your company’s brand.

Tip: Keep the design simple and professional. Avoid cluttering the title page with too much information or overly flamboyant designs.

Step 3: Define what your services will cover

Explain in detail what exactly will your services provide.

1. Start with an executive summary , outlining the key points of the proposal. Include the benefits of how your services will help the client.

2. Write the problem statement , and mention what needs of the client require to be catered to.

3. Specify the solution and deliverables including what services/products will be delivered, and the end results that the client can expect.

4. Set clear boundaries to avoid misunderstandings about your scope, which can lead to unmet expectations and disputes.

Tip: Use bullet points to ensure clarity and that all the deliverables are understood distinctly.

Step 4: Detail your company’s qualifications and experience

Convince the client that your company is the best choice for the project by showcasing your expertise and successful track record.

1. Introduce your company and highlight the achievements to showcase how you are the right choice for the job.

2. Showcase your team’s expertise by briefly introducing key team members who will be involved in the project. Include their roles, experience, and any specific skills or certifications that are relevant to the proposed work.

3. Include testimonials or case studies from similar projects to build credibility.

Tip: Incorporate visuals such as graphs or charts to demonstrate past successes or testimonials in a more engaging way.

Step 5: Make a timeline for the project

Establish a realistic timeline for project completion.

1. Break down the project into smaller phases or milestones.

2. Assign estimated durations to each phase and mark down important dates.

3. Consider potential obstacles that might come up and have a plan for dealing with them.

Tip: Use a Gantt chart to visually represent the timeline, phases, and dependencies.

Step 6: Pricing and budget

Provide the client with a detailed and transparent cost breakdown.

1. List all costs associated with the project, including direct costs, labor, and materials.

2. Offer pricing options if applicable (e.g., tiered pricing for different levels of service).

3. Explain your terms of payment such as due dates for payments, acceptable payment methods, and any payment plans.

4. Add an appendix if necessary for any supporting documents or detailed technical specifications.

Tip: Follow a proper financial statement format to ensure better understanding and record-keeping.

Step 7: Review and edit

Ensure the proposal is polished and free of errors. Also, check and ensure that the business proposal outline has been properly followed throughout.

1. Proofread for punctuation , spelling, and grammar mistakes .

2. Review for clarity and flow , ensuring that the document logically progresses from one section to the next.

3. Get feedback from a colleague or mentor who can provide a fresh perspective.

Tip: Consider using professional proofreading and editing services to refine the proposal further. You can also use proofreading tools such as grammar checkers and content editors if you want to do it yourself.

Step 8: Follow up with the client

Stay in contact with the client even after you send the proposal.

1. Confirm receipt of the proposal with the client.

2. Offer to discuss any questions they might have after reviewing the document.

3. Be proactive about contacting the client to provide additional information and remind them why your proposal is the best choice.

Tip: Set a reminder to follow up if you haven’t heard back within a timeframe that respects the client’s decision-making process.

Now let’s look at some examples of business proposals for a better understanding of the business proposal format and outline.

Business proposal examples

Example 1: marketing services proposal, example 2: software development proposal, business proposal template.

You can use the given free business proposal template as a starting point for your business proposal. Incorporating the steps mentioned in the guide, you can create a winning proposal for yourself!

Creating a business proposal doesn’t have to feel overwhelming. By knowing what your client wants and organizing your ideas well, you can write a proposal that not only shows the value of your solution but also lays the groundwork for a successful partnership.

To ensure your business proposal is polished and professional, consider leveraging expert editing and proofreading services offered by PaperTrue. Our team of professionals can help refine your document, ensuring clarity and impact to make the best possible impression on your prospective clients!

Keep reading for more useful resources:

  • How to Write a Cover Letter: 7 Tips from Business Editors
  • Mastering Professional Email Writing: Steps, Tips & Examples
  • Exploring Writing Styles: Meaning, Types, and Examples
  • Top 10 English Correctors to Perfect Your Text in 2024
  • 10 Best AI Writer Tools Every Writer Should Know About

Frequently Asked Questions

What should be included in a business proposal, how long should a business proposal be, how can i make my business proposal stand out.

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How to Write a Business Proposal [Examples + Template]

Meredith Hart

Published: June 10, 2024

Here’s what every new business owner needs: an extra eight hours in the day, an endless supply of coffee, and, most importantly, a really strong business proposal.

how to write a business proposal: image shows a person holding a pen and another person typing on a laptop

A business proposal can bridge the gap between you and potential clients. Done correctly, it will outline your value proposition and persuade a company or organization to do business with you.

Here, we’ll take a look at the various kinds of business proposals and go over how to write one. We’ll also see some ideas and examples to help guide yours.

Know exactly what you need? Jump to one of the following sections:

What is a business proposal?

How to write a business proposal, business proposal templates, business proposal examples, tips for writing a business proposal, business proposal ideas.

business proposal essay example

Free Business Proposal Template

Propose your business as the ideal solution using our Free Business Proposal Templates

  • Problem summary
  • Proposed solution
  • Pricing information
  • Project timeline

Download Free

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A business proposal is a formal document that’s created by a company and given to a prospect to secure a business agreement.

It’s a common misconception that business proposals and business plans are the same. However, a proposal helps you sell your product or service — not your business itself.

Think of it this way: Instead of assisting your search for investors to fund your business, a proposal helps you seek new customers.

Follow Along With HubSpot's Business Proposal Template

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Propose your business as the ideal solution using this free template.

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How to write a business proposal (The modern way)

Yauhen Zaremba

Yauhen Zaremba Director of Demand Generation at PandaDoc

Reviewed by:

Jenny Pak

Jenny Pak Director of Program Management at PandaDoc

  • Copy Link Link copied

Nothing speaks to a customer’s direct needs like a well-written business proposal.

It’s the key to unlocking new opportunities, securing lucrative deals, and watching your ideas flourish.

But how do you make sure that your proposal is engaging to every potential client and business owner?

As it turns out, our customers might have some ideas.

More than 7 million documents were sent via PandaDoc in 2023, and the vast majority of those documents were proposals .

This article (originally released in 2021) has been updated with insights from our analysis into those documents.

Here’s a closer look at how to write a business proposal that actually works.

Key takeaways

  • A business proposal outlines a product, service, or project that a company offers potential clients or partners to convince them the business can meet their needs.
  • A well-crafted business proposal is essential and should include information about your company, demonstrated knowledge of the problem, and pricing and methodology.
  • Modern business proposals are sent electronically. Platforms like PandaDoc have tools to help you create a collaborative environment for negotiation, feedback, and electronic signature.
  • 65% of business proposals containing a signature block close within 24 hours. Don’t forget to follow up and ask your potential client if they have any questions.

business proposal essay example

→DOWNLOAD NOW: FREE BUSINESS PROPOSAL TEMPLATE

Our data: the breakdown

Like we mentioned at the top, the insights in this article are compiled from our analysis of nearly 7 million documents that were sent through the PandaDoc platform in 2023.

Here’s a quick list of the most popular proposal and document types that were sent through our systems last year:

  • NDA Template .
  • Social media marketing proposal .
  • Digital marketing proposal .
  • Software development proposal .
  • Business proposal (generic).
  • Marketing proposal (generic) .
  • Grant proposal .
  • Sponsorship proposal .

Similar proposals of various types were also sent in smaller numbers, along with a wide array of other sales documents.

Because PandaDoc is more than a proposal platform, the lion’s share of documents flowing through our platform are invoices, quotes templates, contracts, and similar business collateral.

Proposals represent a small but essential segment of business documentation.

Other insights

While we were analyzing proposals and business documents, a few other statistics stood out to us.

  • The average creation time for proposals dropped significantly when using automation tools like templates and the content library.
  • The addition of an e-signature block made no significant difference in proposal creation time.

A graphic showing the different components of a business proposal, including case studies, NDA agreements, graphic design templates, and pricing tables.

Business proposals are essential sales collateral in the business world. You’ll need one if you’re selling complete and/or complicated solutions.

Business proposals: the basics

This section covers basic information about business proposals, including an in-depth look at what they are and why you might need them.

While the technical specifications required for a proposal vary between industries, the basics regarding how a proposal is intended to function are largely the same.

We’ll cover the parts of a business proposal in the next section so, if you’re already familiar with the basics, feel free to skip ahead.

What are business proposals & why are they important?

A business proposal is a document that outlines a specific product, service, or project that a company offers to potential clients or partners, with the aim of persuading them that the business can meet their needs.

As proposals often present the benefits, features, and terms of a certain idea , these documents are important in many industries for sales, marketing, project management, and other business endeavors.

Typically, a business deal follows after a proposal has been accepted.

However, not all proposals are the same.

Depending on the needs of the client and the industry that you occupy, the content included in the business proposal format may fluctuate.

For example, while a digital marketing proposal and a proposal for building construction may have some broad similarities (introduction, pricing section, FAQs, etc.), both documents will vary wildly in terms of composition and overall goals.

It’s fair to say that the proposal required for building construction is probably longer, takes more time to create, and is likely to include a broader variety of business proposal topics than that of a sales representative trying to close a marketing deal.

The basic format of a business proposal

At a high level, most business proposals follow a similar structure and/or include similar information.

Based on our research into proposals created on the PandaDoc platform, most business proposals following this standard format are around nine pages in length .

However, keep in mind that lengths will vary depending on your industry and scope of work.

Particularly in industries like construction or home repair, where physical components and labor play a role, proposals become more complicated due to the parts and expertise involved.

As several of our own account executives and sales team members were quick to point out, longer doesn’t always mean better.

“ Short and sweet has a high conversion rate , fewer pages and less fluff is better. Ideally, a proposal should be fewer than 10 pages for transactional proposals below $10,000, and never more than 50 pages.” Josh Gillespie, Upmarket Sales

Artyom Voronetskiy, Account Executive with PandaDoc, agrees:

“ Keep it short, on-point, and eye-catching . Do not write more than six to ten pages unless your product is extremely complicated.”

While you’ll need to include all relevant information that prospective clients will need in order to make a decision, take care to avoid overcrowding them with irrelevant details.

To get a closer look at how to get started and bring your business proposal ideas to life using these steps, check out the next major section of this article.

Types of business proposals

Aside from the subject matter of your proposal — which is usually determined by the type of product/service your business provides — proposals fall into a handful of categories centered around how and why the proposal was initially created.

This information is particularly important, because proposals that originate from a request for proposal (RFP) document may be required to follow specific requirements and guidelines set forth by the requesting organization.

Here’s a breakdown of the types of proposals commonly used today.

Solicited business proposals

Solicited business proposals are proposals that a company has asked you to provide for their consideration.

The potential customer has reached out to your business and requested a proposal. These proposals fall into one of two categories:

Formally solicited proposals are typically competitive and follow a standardized (formal) process.

The prospective client sends out an RFP detailing the scope of work and requests that your business formally submit a bid to complete that work.

Informally solicited proposals are typically created based on conversations between a prospective client and a vendor that they want to work with.

There might not be any formal documentation, and there may be no competitive process.

This work can often lead to a sole-source, non-competitive contract.

Unsolicited business proposals

Unsolicited business proposals are proposals that your company sends to a prospective client who hasn’t asked for one.

They are not submitted in response to an RFP or an information request.

Such proposals are typically created based on a market opportunity — often one that the client is either unaware of or hasn’t yet acted upon.

How to write a business proposal

Writing a business proposal is like building a house.

While certain elements are always necessary — like the foundation — some components vary based on location and the architect or homeowner’s preferences.

In the same way, the components of a business proposal can vary based on industry, company size, and many other factors.

Just like writing anything else, a well-written proposal begins by gathering information and assessing the problems that your potential client is trying to solve.

When writing a business proposal, the following items are what readers are looking to understand. Think of these as the roof, walls, and foundation of your document:

  • Information about your company. Your background, your qualifications, and why you’re a better fit than the rest of your competitors.
  • Demonstrated knowledge of the problem. Proof that you’ve listened and done your research. You know what the client needs and you have a viable solution.
  • Pricing and methodology. How you plan to solve the client’s problem, information about your proposed solution, and how much it’s going to cost.

In this section, we’ll take you through how to write a business proposal using a modified version of social media proposal template as an example.

business proposal essay example

Social Media Marketing Proposal Template

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If you’re not a social media company, don’t worry.

While the business proposal template we’re using is an example of a simple project proposal, the basic structure applies to nearly every business proposal — no matter how complex they might be.

You can download this business proposal example or other business proposal templates on our website.

Here are the main elements of a business proposal.

How to write an outline for a business proposal

A standard proposal outline typically includes most or all of the following elements:

  • Title page.
  • Cover letter.
  • Table of contents.
  • Executive summary.
  • Proposal & solutions pages.
  • Testimonials & social proof.
  • Agreement & CTA.

However, this won’t always be the case. Shorter projects and abbreviated formats may not call for every single section.

When creating your business proposal, you should include everything you believe you need in order to sell your product or service to your prospective customer.

This usually includes the sections above, as well as any supplemental documentation to justify your costs and reinforce your proposed approach to solving the client’s problem.

If you’re sending your proposal electronically, you should also consider including an electronic signature block so that decision makers can quickly and easily seal the deal when they’re ready to proceed.

In addition to basic information about your product/service, you may want to include the following:

  • Contact information.
  • Value statements.
  • Pricing tables.
  • Client testimonials.
  • Examples of past work (case studies).
  • Images, graphics, and related multimedia.

To save time, gather this information before you start the proposal process.

Having this information on hand while building your proposal will make the process much easier.

Once you’ve got all the essential details and sales collateral you need, you’re ready to start creating your proposal document.

An image of a social media template from PandaDoc. The cover page features a bold title, along with hearts, stars, and a paper airplane flying across the page.

Many templates in the PandaDoc library feature fun, editable cover pages. We’re also integrated with Canva, if you want to take a hands-on approach to your layouts.

1. Create a cover page

This section of a business proposal includes basic information that your readers will need to understand the document and its content.

Consider including each of the following elements:

  • Proposal title.
  • Date of submission.
  • Company information (company logo, company name, etc).
  • Your name, title, and contact information.
  • Client’s name, title, and contact information.

A cover page is the very first thing that your prospective client will see when they open your business proposal.

Give them all the details they need to identify the document at a glance, and take the time to make it look good.

Everyone knows how important that first impression can be.

Studies have shown that you have as little as 50 milliseconds to make a good first impression when designing visual content like websites.

The same holds true for the cover page of your business proposal.

This page is a place where you can freely place graphics and visual content to set the tone before the reader dives into the meat of your presentation.

Variables make it easy to modify proposal items that will change each time you send your content and allow you to reuse the same document by swapping the variable values.

PandaDoc supports variables by default, but you can also create them manually and replace the text using the find/replace tool in your word processor.

However, you won’t need to go overboard with complicated graphics and logos.

Users love simple and familiar designs , especially at a first glance.

Spending time on this page is also a great way to give your proposal a unique look and feel.

Based on what we’ve seen, some businesses skip cover pages entirely.

However, we don’t recommend it.

Take advantage of this missed opportunity from your competitors and use it to make your proposal stand out.

An image of a proposal cover letter, including an e-signature signoff from a dedicated account manager.

A simple cover letter is a great introduction to your proposal document. Using template tools and variables, each letter can be customized in moments.

2. Introduce yourself with a cover letter

You wouldn’t walk up to your potential client and dive into project specifics without taking the time to introduce yourself, would you?

A cover letter is that introduction. Consider including each of the following:

  • A short blurb about your company.
  • A quick summary of your proposal.
  • A reason that your approach is best.
  • A signoff with your contact information.

This section is essential because it helps anyone reading the document understand your relationship to their organization and how the proposal came about.

With your business proposal introduction, keep the tone light and friendly and encourage your reader to reach out with any questions.

Sign off by including your contact details so that the client can get in touch directly if they need to follow up or would like to move forward.

Cover letters don’t need to run to the point of exhaustion. They can be simple, short, and sweet.

This page can take on many forms, and you can use that flexibility to make your cover letter easier to parse.

This example rephrases the text in the image above by using bullets to make the formatting more legible:

Dear [Client.FirstName]

Thank you for considering [Sender.Company] for your social media marketing needs.

Enclosed, you’ll find a proposal based on our understanding of your social media expectations. Briefly, we propose:

An expanded social media strategy across currently unused platforms and channels.

A comprehensive distribution strategy designed to generate original and unique content.

Improved post automation for increased audience engagement during peak times.

Our methods and procedures are based on extensive analysis, an intense study of social media trends, and the application of specifics unique to [Client.Company].

We are confident in delivering effective results within your social media channels.

Thanks again for considering us, and please don’t hesitate to get in touch with questions.

My contact information is below.

Lastly, in our initial example, you’ll also notice that we’ve used an image to keep things fresh and interesting.

This is critical throughout your proposal. In our research, we found that a business proposal with media like photos and videos included is 34% more likely to close.

A banner which states, “Photos and video increase your likelihood of closing by 34%.”

Including graphics and multimedia create visually appealing content that prompts engagement.

That’s huge!

As you’re making your proposal, don’t be afraid to add graphics and images to keep readers engaged.

A winning business proposal is more than just black text on a white page.

An image of a table of contents generated from document headers. Page numbers indicate where the page headings are located for easy navigation.

In a digital proposal, a clickable table of contents can make navigation easy. If you think the proposal will be printed, include page numbers for faster manual navigation.

3. Table of contents

A table of contents is an important, but often overlooked, part of any longer document because it helps the reader know what they can expect to find in the proposal.

Unless your business proposal is very brief, include a table of contents that outlines the basic structure of your document.

This element isn’t always necessary, but it can make a business proposal much easier to parse as your document is passed around to all appropriate parties.

How you want to approach this may vary, depending on the nature of the proposal and the client business.

Electronic documents

Electronic documents can benefit from a clickable table of contents .

Word processors typically generate these using the headings in your document .

Readers can click on them to jump to relevant sections without the need to navigate through multiple pages.

Physical documents

Physical documents will benefit from having page numbers associated with the table of contents since a business proposal PDF (hard copy) isn’t clickable.

Most word processors have an option to include page numbers in your table of contents , but make sure that you update the element when your document is complete in case the page numbers have changed.

Keep in mind that proposal documents may not be read chronologically.

Different decision makers will care about different things and will check your business proposal to see how it addresses their unique pain points.

Don’t lose a deal just because stakeholders couldn’t find what they were looking for!

An image of an executive summary. Subheadings like “Create Engaging Social Content” and “Posting Company Related Updates” give high-level insight into the proposed solution.

The executive summary provides a high-level overview of your proposed solution and can be broken down with headings into multiple components.

4. Set the stage with an executive summary

The goal of an executive summary is to provide a holistic, high-level overview of your proposal, how it addresses the client’s problem, and its expected outcomes.

If you provided a few of these points in your cover letter, this is your opportunity to go into greater detail and summarize your overall strategy.

However, because this section needs to give a full overview, it’s difficult to write if you haven’t created the rest of your proposal.

For this reason, experienced proposal writers often write this section last.

Don’t get lost describing deliverable logistics or strategic plans.

Focus on the client’s needs and the outcomes they specifically wanted to address in their RFP.

Let your executive summary present a high-level overview and leave the other pages of the document to explain the details.

This will prevent your summary from getting overcrowded or bogged down with specifics best handled elsewhere.

Using the example in our social media proposal template , let’s pretend that our potential clients are primarily realtors in the greater Chicago area looking to reach new clients through social media marketing.

With that in mind, we could modify the executive summary in the existing template to something like this:

This proposal outlines a coordinated plan crafted with the intent of building [Client.Company]’s social media presence, primarily including Facebook, Instagram, YouTube, TikTok, and X (Twitter).

By engaging an audience through social media channels, our team will demonstrate the ability to generate awareness, widen your company’s potential reach within your target market, and contribute to driving more website traffic, which will ultimately result in top-line growth.

We help teams identify, target, and communicate with their ideal clients through each of the following:

1. Creating engaging social content.

2. Posting company-related updates.

3. Promotions and social campaigns.

4. Integrating social activity into marketing initiatives.

5. Sustained monitoring.

6. Analytics & reviews.

While our competitors work to serve multiple industries and target audiences, we specialize in the [Client.Industry] industry. Founder Mike Smith also has a background in both social media and [Client.Industry], giving him a unique perspective on the needs of the market.

Your own executive summary and the tone you use to address problems may shift depending on the duties you’re performing for your client, and what kind of industry they’re in.

For example, if you’re targeting a young travel startup run by new college graduates, you might use a more casual tone peppered with industry jargon and humor.

By contrast, a group of C-level executives might prefer a more formal summary styled with specific metrics and numbers.

Keep your audience in mind as you write this section and demonstrate that you understand what they’re trying to achieve.

Remember: The executive summary previews the rest of the document. If your summary fails to address reader concerns, your proposal may be discarded without a full review.

An image of a solution responsibilities table. The proposed solution breaks down duties into daily, weekly, and monthly tasks to help readers better understand the proposed implementation.

Make sure your approach is clear. Tables and other visual aids are useful when summarizing your solution.

5. Proposal and solutions pages

The proposal section is the heart of your entire document.

In this section, you’ll need to fully present the solution your company has devised for a potential client.

This section should do each of the following:

  • Provide a comprehensive breakdown of the solution your company has devised to solve a client’s problem.
  • Tell readers exactly what deliverables they can expect and when they should expect them.
  • Answer obvious questions that reviewers may have about your approach and/or methodology.

While you can write this section out in full paragraphs, visual aids can be extremely helpful in conveying critical information in a digestible way.

A timetable that pairs deliverables with their expected date can make your document more visually appealing, and your information much easier to parse.

You might also break down your main objectives even further by describing how you plan to execute a given strategy.

In our executive summary example (above), we touched on six key goals. Let’s expand on those here.

1. Creating engaging social content

Beginning with quick and thorough planning/preparation, our team will plan out a dynamic, ongoing social content calendar to guide you to your goals.

We will grow an increasing social audience and follower base using each of the following techniques:

  • Hashtag campaigns.
  • Strong use of keywords.
  • Sharing/retweeting relevant news.
  • “Liking” posts.
  • Staying updated within the industry.
  • Contributing our own unique content to broaden reach.

2. Posting company-related updates

Our plan is to engage your social media audience by sharing company news, press releases, events, employee spotlights, and more.

We will also pay attention to industry trends and share them.

This will help to gain exposure to your target market.

3. Promotions and social campaigns

We will utilize social channels to connect with your follower base and engage them with promotions to get them excited about both current events and the brand itself.

These campaigns may be as short as a day or run up to six months.

We’ll analyze the results from each campaign, and then we will provide a report of its success.

Results of campaigns can be compared so the most effective promotions, offers, or contests can be replicated.

4. Integrating social media activity into other marketing plans

With clear communication and monthly brainstorm meetings, we’ll be able to consolidate the marketing initiatives to fit your goals and promotional material.

Campaigns via social media are more important than just sharing about giveaways, sales, contests, and/or promotions.

We will agree on a schedule for a series of posts to keep up the exciting momentum for all prospective customers.

5. Monitoring

For maximum growth, it’s important to regularly engage with users on social platforms.

We will continually monitor each social channel and will respond to any questions, comments, and posts within a two-hour time period (during business hours).

A small delay will allow us to confirm that the information we relay to customers is accurate.

6. Analytics

We will provide you with each of the following:

  • Daily and weekly analytics. Follower growth, reach, demographics, comments, “likes”, shares, retweets, and additional metrics as provided by each platform and our own internal tracking data.
  • Reporting. Summarizing various results and activities over each quarter.

We will also set up a monthly meeting to go over the results and then tweak our approach accordingly.

Your own content may look different than this depending on your business proposal writing skills and services, but you can still use the example as a framework. Add in more details as needed.

For example, a cybersecurity company would need to include information on penetration testing and how often it would be done to look for possible intrusions and hacks.

Breaking up this section

While writing business proposal content, keep in mind that this section is both the most important and the most flexible section of all.

Your entire proposal doesn’t need to be bundled into a single, long section. It can easily be broken down into smaller sections such as:

  • Strategic Assessment.
  • Implementation.
  • Goals & Outlook.

There are other combinations you can try, depending on your business proposal and how your solution should be explained.

If you’re offering a complex solution to a client problem, breaking your proposal into bite-sized chunks is a great way to ensure that readers understand your solution.

The importance of good data

Leveraging good data is critical when creating an effective business proposal.

Use details surrounding impact and ROI around your products and services to prove your worth and add value to your proposal.

Consider these two phrases:

  • “Our customers love us!”
  • “To date, our products and methodologies have helped more than 700 companies increase their sales by 35%!”

Which sounds better? Which is more compelling?

Numbers and figures catch the eye and help readers build trust.

By demonstrating a proven record of success, with numbers and data, you’re adding tangible details that help to justify your costs.

This is especially useful when competing with other solicited proposals, especially if you can include these data points as visual representations (charts, graphs, etc.) of your success within your proposal document.

An image featuring a pricing table and a brief list of all proposed services. The table is broken down by price, quantity of work (hours), and subtotals.

Providing totals as an itemized list or a package option are effective approaches to pricing.

The pricing section explains how much it will cost the client for you to solve their problem.

In this section, you’ll need to do each of the following:

  • Break down your proposed solution by cost.
  • Indicate any product quantities as line items.
  • Give package options (if applicable).

Regardless of your pricing structure, clarity and specifics are critical in this section.

To eliminate confusion, consider creating a pricing table that clearly identifies each product or service, and pair it with the most accurate pricing information you can provide.

With a dedicated table, all you’ll need to do is set the price for the item and the quantity of distribution.

If you were sending an hourly contract, the quantity is the estimated number of hours invested at a predetermined rate.

For recurring payment schedules, you’ll need to structure the document in a way that accurately reflects your monthly workflow.

Transparency is critical in this section.

Potential customers need to know how you’re charging them, what they’re being charged for, and what to expect in return.

Be sure to include these details in a clear and accurate way.

An image showing the “Our Team” section of a proposal, including brief background information and a headshot of the company founder.

A biographical section can speak to years of experience, awards and accolades, and more.

7. About us

While you already said hello with the cover letter, this section is where you get to explain what makes your company unique.

If you’re a small business or a new company, get personal and give your potential client a chance to get to know you and your team members.

Consider including the following items:

  • A brief summary of your business and its operations.
  • Bios and photos of the individuals they’ll be working with.
  • Relevant qualifications, certifications, or experience.

If your company has a unique backstory, a mission, or a cause that your company stands for, share that with readers. For example:

Too often in social media, good things come at a price. At Jump, paying for followers or favorable reviews of products is tantamount to criminal activity.

Authenticity is important in today’s online world, and Jump Social Media Marketing makes this our No. 1 priority in your social media space.

The information on this page doesn’t have to be a stodgy company boilerplate or a cleverly designed sales pitch.

Don’t be afraid to let your team’s personality shine through.

An image of a testimonials page, which features reviews with highlighted text around customer KPIs and deliverables.

Glowing reviews and positive feedback can help prospective clients better understand how your organization delivers on your initiatives.

8. Testimonials and social proof

No sales proposal is complete without information about your past successes, awards, and jobs well done.

In a business proposal, this comes in the form of a social proof section, which might include:

  • Past client testimonials.
  • Case studies.
  • Reviews and/or ratings.
  • Industry awards.

Regardless of what you choose to include, don’t skip this section. Social proof matters!

According to data, over half of customers are more likely to trust earned media, like recommendations from friends and family, above all other forms of advertising.

By including recommendations from satisfied customers and industry awards that prove your expertise, you can earn additional trust from prospective clients.

Here’s a good example of how Jump Social Media Marketing might leverage the accolades they’ve received:

Jump Social Media Marketing has received major public recognition for our work.

We’ve been named as Chicago’s Best Social Media Agency for Small Businesses by the Chicago Tribune for the past three years and have been recognized as a recommended partner by the National Association of Realtors.

We also grew the Chicago Real Estate Solutions Facebook page from 0 to 5,000 in six months , secured 250 new leads in that time frame, with 25% converting to sales .

You can also provide testimonials from past clients who can speak to your approach and how it worked for them.

However, keep your industry in mind when compiling testimonials and do your best to find user feedback that fits the mood.

If your industry has serious clients, a humorous approach may not be appropriate.

If you’re working with a manufacturing company focused on B2B industries, the messaging and tone they take with their own clients — and what they expect from the businesses they work with — may follow different expectations.

Be sure to plan accordingly.

An image of an e-signature block generated in the PandaDoc software. Two signatures are required, prompting consensus from separate parties.

With onboard e-signing in your document, the call to action is often the signoff itself. If you choose not to include an e-signature, provide your contact information and instructions on next steps.

9. Agreement and CTA

Depending on your business proposal, you may include an agreement, a call to action, and terms and conditions at the end of your document.

Your signature below indicates acceptance of this social media marketing proposal and entrance into a contractual agreement with Jump Social Media Marketing beginning on the signature date below.

Depending on your goals and your sales process, you need to be very careful in this section.

In many jurisdictions, proposals are considered legally binding agreements if they meet the criteria for a contract.

By adding legal language and/or an electronic signature request at the bottom of your document, you might be entering into a contract earlier than expected.

This may not be ideal if your proposal is only intended to provide a rough estimate of costs or bring the client into further negotiations.

If you don’t intend to create a legally binding contract from your proposal, be sure to note that in your document and prompt the reader to contact you when they’re ready to move forward.

On the other hand, well-built proposals can double as complete contracts with all the terms and conditions necessary to start work immediately.

If you’re confident in the scope of work and you’re ready to move forward, let the client know by prompting them for a signature and using a payment gateway to capture their first payment or deposit.

How should a business proposal look?

First things first: We’re well past the turn of the century.

Nobody likes getting thick envelopes in the mail.

Modern business proposals are sent electronically, and this is more convenient for both you and your potential customers.

While it’s possible to email a proposal created with a word processor like Microsoft Word, platforms like PandaDoc are a better fit.

Our tools help you create a collaborative environment for negotiation, feedback, and electronic signature .

Regardless of how you choose to send a business proposal, be sure to pay close attention to the look and feel of your document.

Especially because your proposal may be your first impression with several key stakeholders, it’s essential that you follow expected formats and make a good impression.

An image of the PandaDoc document editor, demonstrating various graphics elements and design tools offered by the platform.

Having the right design and layout tools can transform your proposal from a black-on-white Word document to a standout document that readers want to engage with.

If you search for business proposal examples online or take a look at our template library , you’ll find that most proposals rely on the structure described above to emphasize their value propositions.

Taking care to create a visually appealing business proposal will help you communicate your ideas more easily.

It’s also something that your competitors are doing and something that many clients are beginning to expect.

In our research, we found that roughly 80% of proposals included an image and 20% included a video.

We also saw higher close rates when these multimedia tools were used compared to when they weren’t.

Exactly how a business proposal is designed still has some flexibility, depending on your brand and what you’re trying to achieve, but keep in mind that it can have a big impact on success.

Business proposals with pages of blocky text are much harder to navigate than proposals with charts, graphs, images, and bullet points.

Rather than writing a 1000-word About Us section, consider including team member headshots and a brief bio.

Rather than adding highly technical language about operational processes and leaving stakeholders to figure it out, provide visual aids that summarize the information in a clear and easy fashion.

An image of an active text block within the PandaDoc editor. A suite of formatting and native editing tools, including AI generation options, are available for use.

Generating personalized content quickly improves relevance and helps your team clearly define a scope of work. Onboard formatting and AI tools inside the PandaDoc platform can help.

Clearly defining your milestones isn’t the only reason to pay careful attention to how your business proposal is written.

While there can be legal ramifications to poorly written proposal content, perhaps the most important consideration is the impression that your proposal leaves behind.

Your proposal introduces your client to the quality of work they can expect from your business.

If it’s full of typos, spelling, and grammatical errors, or just seems sloppy, you’re unlikely to close the deal.

Read and re-read. Be sure to proofread every passage for errors before you send it to prospective clients or save it as a template.

You can also offset some of this tedium, especially on smaller deals, by focusing on creating a concise offering rather than a long-winded document.

A word about costs

When you’re creating proposals, it’s easy for costs to add up.

Costs for customized professional business proposals can take hours of research, consultation, and preparation — all with no guarantee of success.

That’s why savvy companies do everything they can to lower the cost of proposal preparation.

Typically this is done by generating a template for business proposals — an outline or skeleton that someone can fill out quickly to save time and expedite internal company processes.

It’s an effective way to keep overhead low.

Based on our research, an average of 20 documents are generated from each template you create.

That’s a huge time saver for any business.

If these aren’t assets that you have on your staff, consider hiring that skillset onto your team or hiring a freelancer to assist with proofreading and correction.

While many clients will overlook a stray typo or a misplaced comma, too many errors will land your proposal in the discard pile.

After you hit ‘Send’ on your business proposal

Once you’ve sent your proposal, your next step will depend on the process.

Based on our information, about 65% of business proposals containing a signature block close within 24 hours.

A graphic illustrating a percentile breakdown for time to close, with 65% of businesses closing deals within 24 hours, 22% within one week, and 12% within two weeks.

Even for proposals that take a little longer to close, having an e-signature block and collaboration options inside an interactive document means that review, redlining, and signoff happen in one place.

However, your mileage may vary. RFPs tend to be competitive processes, so you may have to wait until the submission window closes before you hear a response.

Don’t forget to follow up and ask your potential client if they have any questions.

Based on the business proposals we looked at, you are 30% more likely to close a deal if you send a series of reminders to keep your proposal top of mind.

A graphic which states, “Reminders increase your likelihood of closing by 30%.”

Roughly one out of every three proposals you send will close faster if you send reminders. It’s a big deal.

PandaDoc and other proposal software tools can help you monitor your proposal using document analytics so that you know exactly when to reach out.

These tools let you know when your potential client viewed your proposal, how many times they opened it, and which sections they spent the most time on.

With these insights, you can anticipate their questions or objections and have your responses ready to go.

An image demonstrating the PandaDoc document design platform. The words “Our Services” are highlighted in purple beside a color picker window, demonstrating the ability to change the highlighter color.

A great proposal is a blend of text and modern design. Personalization is as much about how your document looks as about what it says.

5 ideas to make your business proposal stand out

Just because you may have a perfect business proposal all ready to go, it doesn’t mean it will stand out from the crowd.

Many startups fail due to larger competitors, so a unique proposal idea can make your readers sit up and take notice.

Pizazz isn’t what matters here, rather any idea that adds value to your proposal and communicates quality.

Here are a few ideas to put the spotlight on your business proposal.

Personalize your proposal for each client

Ensure that your business proposal meets the exact challenges and interests of each recipient, as this will show you understand their specific needs.

Send a digital proposal

While you may need to send a business proposal as a PDF, include a link to a digital copy of the proposal where potential clients can review content, ask questions, and collaborate with your team.

A tool like this will give your recipient access to additional resources and make your proposal interactive.

Add a video introduction

As part of the personalization process, create a memorable experience by recording a brief video introduction.

Small touches like this can help your proposal stand out by demonstrating that you’re willing to do a little more to grab their attention.

Provide effective visual aids

Charts, graphs, and other visual aids are game-changers when it comes to creating effective documents.

Whether you need to present a specific data set or pricing breakdown, take the time to use visuals when the opportunity presents itself.

Readers will thank you for it.

Hide a few Easter eggs

A hidden message, cute animation, or a secret section are all little surprises that add a touch of fun and intrigue to your business proposal.

Easter eggs can encourage exploration and will encourage your readers to spend more time on your proposal.

It won’t be one they’ll forget in a hurry!

A screenshot showing the PandaDoc template library. A left sidebar allows for filtering.

Jumpstart your proposal creation process with one of 1000+ documents in the PandaDoc template library.

Start with a free business proposal template

Need to know how to write a business proposal but don’t know where to begin? PandaDoc can help with some great templates.

In the data we reviewed, proposals created using our business proposal templates regularly generated high-performing results for customers with minimal editing time.

Take a look at some of the metrics around the top professional business proposal templates currently in our template library .

With PandaDoc, it’s possible to modify our existing templates and then save them as new, private templates in your content library for faster reuse.

In doing so, you can slim the entire business proposal design process down from hours to minutes or spend more time refining your proposal for maximum appeal.

To see the true power of the PandaDoc editor, be sure to check out our community gallery for expertly designed templates from real PandaDoc customers.

If you’re a PandaDoc user, you can even grab these business proposals and load them directly into your PandaDoc editor with a single click.

It’s just that easy.

A banner showing performance improvement metrics when using PandaDoc: 87% increase in completed documents; 50% decrease in document creation time; 36% increase in close rate.

PandaDoc can dramatically increase your proposal output, allowing you to send custom proposals to more customers in less time.

Use specialized tools to streamline your workflow

Ultimately, your proposal should be focused on your client’s problems and how your business plans to fix them.

But that doesn’t mean you have to do it alone.

Personalizing documents and tailoring them to a client’s needs is a time-consuming process.

For most businesses, striking a balance between personalization and efficiency is essential.

PandaDoc can help.

Our document creation process streamlines your end-to-end document workflow so that you can generate beautiful, customized documents in less time.

Send better proposals. Close deals faster.

It’s possible with PandaDoc.

Sign up for a demo to see it for yourself, or jump into the driver’s seat with a free 14-day trial and change the way you handle proposals forever.

PandDoc is not a law firm, or a substitute for an attorney or law firm. This page is not intended to and does not provide legal advice. Should you have legal questions on the validity of e-signatures or digital signatures and the enforceability thereof, please consult with an attorney or law firm. Use of PandaDocs services are governed by our Terms of Use and Privacy Policy.

Originally was published in October 2016 and has been updated for comprehensiveness in April 2024

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Full Guide: How to Write a Proposal Essay

Writing a well-structured essay for the first time is no walk in the park. You need enough time to research thoroughly and present your thoughts convincingly. But what if you have limited time for research or are unfamiliar with the topic? Read through this comprehensive guide on how to write a proposal essay properly.

What is a Proposal Essay?

Before we get into the nitty-gritty of how to write a proposal essay, it is important to understand what this assignment is all about.

A proposal essay is an academic paper that identifies a problem and proposes a solution. It is a common assignment for students of social sciences, business, and management.

What is the Purpose of a Proposal Essay?

The main purpose of a proposal essay is to suggest a solution to an existing problem. Instructors use these essays to evaluate your research and persuasive writing skills. Thus, failing a proposal essay can lower your course grade.

If you value your grade point average, you should work with a reliable proposal essay writing service to improve your grades. Our online proposal essay help provides you with a platform where you can pay someone to help you with your “ write my proposal essay ” request.

What are Various Types of Proposal Essays?

Proposal essays differ according to their purpose and target audience. For example, a business proposal essay aims to convince investors of a business idea.

Other types of proposal essays that our cheap essay writer can help with are:

  • Political proposal essays
  • Essays on educational projects
  • Scientific proposal essays
  • Essays on environmental issues
  • Essays on social issues

What is the Format of a Proposal Essay?

A proposal essay consists of 7 main parts. It consists of an introduction, background, significance, research questions, study design, conclusion, and bibliography.

Each section plays an important role in conveying your message:

  • Introduction. The introduction provides a brief overview of the topic you plan to address in your essay.
  • Background. The background sheds more light on the problem you are trying to solve. It provides facts about why a problem requires a solution.
  • Significance. You explain why the topic you have chosen is important. Back up your claims with statistics from the relevant literature.
  • Research questions. This section contains questions that provide a framework for developing the proposal essay.
  • Study Design. The study design section contains information about how the research will be conducted.
  • Conclusion . The conclusion summarizes the above sections: Background, significance, and research questions.
  • Bibliography. The bibliography contains a list of all sources used in your essay.

How to Write a Proposal Essay: The Writing Process

Writing a well-scored proposal essay involves several steps. Some of the steps that our essay writers often use are:

  • Find a problem. Look for a problem that you think needs to be solved. You can get ideas from recent news stories, research reports, or journals in your field of interest.
  • Do extensive research. Once you have found a practical problem, do more research to make sure it’s a problem you can tackle. Consider whether it is realistic, helpful, and feasible.
  • Define a solution. Identify multiple solutions and narrow it down to one that is clear, specific, and actionable.
  • Know your audience . Knowing the audience you are writing for will help you communicate your message effectively and persuade your readers. The audience could be a group of experts, a general audience or a special interest group.
  • Write the essay. Write the essay about the proposal in clear language. Provide evidence to support your proposed solution. Use headings to organize the essay and make it easier to read. Lastly, revise your proposal to make sure it is error-free.

How to Write a Proposal Essay: How to Format

You can format your proposal essay in a variety of styles. The choice depends on the instructions and the course. Some common formatting styles you can use when writing this academic paper include:

  • AMA (American Medical Association)
  • APA (American Psychological Association)
  • Harvard/ Turabian
  • IEEE (Institute of Electrical & Electronics Engineers)
  • MLA (Modern Language Association)

How to Write a Proposal Essay: Importance of Writing

A proposal essay not only helps instructors assess your knowledge in a particular course, but also strengthens your problem-solving skills. The essay encourages you to brainstorm ideas, identify gaps and propose innovative solutions.

Aside from problem-solving, learning how to write my proposal essay has many benefits, such as:

  • Improved critical thinking. Writing a proposal essay can improve your critical thinking skills in many ways. First, the essay encourages you to evaluate sources and select the most relevant ones. Second, the proposal exercises your ability to evaluate many solutions and select the best one based on logic.
  • Enhanced research skills. Writing a proposal essay takes your research skills to the next level. The assignment trains you to gather different sources of information and evaluate their relevance. You will also learn different formatting and citation styles.
  • Improved persuasive skills. Writing a proposal essay will help you develop strong persuasive skills. After writing a series of essays, you will learn how to present your ideas logically. You will also learn how to respond to counterarguments with evidence.
  • Enhanced writing skills. When you learn how to write a proposal essay , you learn several things. First, the essay teaches you to present ideas logically. Also, writing a proposal essay teaches you how to use grammar, punctuation, and citations correctly.
  • Preparation for the real world of proposals. Learning how to write a proposal essay can prepare you for writing real proposals. For example, if you are taking a research-related course, the essay will prepare you for writing grant proposals. If you are a business major, the knowledge you gain from the essay will help you with business proposal writing.

How to Write a Proposal Essay: Top Writing Tips

To write a successful essay on a proposal, you should choose a topic that you are familiar with. Such a topic will make your writing easier.

If you ask us, “ write me a proposal essay” we will use the following tips:

  • Identify an impactful problem . There are many problems that you can choose as a topic for your proposal essay. However, if you want to choose a topic that you are comfortable with, you should choose one that has an impact on society; it should probably be a problem that people want to know more about.
  • Propose the solution. Once you have identified a problem, research the topic thoroughly. Then brainstorm possible solutions, including strategies and initiatives. Once you have a list of possible solutions, evaluate them for feasibility. Select the most effective and feasible solution.
  • Support your assertions with evidence. Evidence quantifies the problem and lends credibility to your proposal. It shows your instructor that you have done sufficient research. So use it liberally to back up your claims. Evidence can include statistical data and case studies.
  • Address possible objections. A good proposal essay does not just propose a solution to a problem. It also anticipates possible objections and addresses them. Our professional proposal essay writers claim that addressing these objections shows that you have considered all sides of the problem before proposing a solution.
  • Edit and revise. Mistakes can cause you to lose some points. Therefore, revise your essay several times before submitting it. Check your essay for grammatical and spelling errors. Also check the coherence and consistency of the ideas in your essay.

How to Write a Proposal Essay: Common Mistakes Students Make When Writing

When it comes to learning how to write a proposal essay , it is important to know the most common mistakes students make. This way, you will know what to look for before you submit the essay.

When you ask us, “ do my proposal essay,” we’ll avoid five of the most common mistakes you should watch out for:

  • Insufficient evidence to back the proposed solution . Your proposed solution is not an opinion, but a logical choice . Without evidence, your instructor will grade your contribution as weak. You will receive an unsatisfactory grade for the essay.
  • Focusing too much on the problem rather than the proposed solution . Although it is important to define the problem your essay solves, do not focus too much on it. That would distract you from presenting a clear solution to your instructor. As a result, your essay will not do well.
  • Not tailoring the proposal to the intended audience . A good business proposal essay should be tailored to a specific audience. For example, you should tailor a business proposal to investors. If you do not, the essay may be less convincing, and you probably will not get the best grade.
  • Failing to follow the instructor’s guidelines . In many cases, your instructors will provide you with a guide to walk you through the writing process. The guide will include information about format, citation style, and general structure. If you do not use the guide, do not pay attention to the details. Your professor will penalize you if you do not follow the instructions.
  • Including unnecessary information . A proposal essay with unnecessary information distracts the lecturer from the main topic of the essay. So, in any case, try to stay on topic. Avoid unnecessary details such as personal anecdotes and excessive background information.

How to Choose Topics for Your Proposal Essay

Choosing a topic is another important task when you are learning how to write a proposal essay . According to our proposal essay editing service, the topic you choose will determine the grade you receive.

A thought-provoking topic will show your instructor that you have put effort into your research. A broad topic can result in a poor grade because it does not allow for meaningful analysis.

So how do you avoid the latter type of topic? Our essay writing help has compiled tips for choosing the right topic:

  • Choose a topic that you love. Choose a topic from an area that you understand and like. Start by choosing many topics that you are passionate about. Then, evaluate each topic to determine the one with the most potential for a successful proposal essay.
  • Look for uniqueness. Having a unique topic sets your proposal apart from other students’. It shows your professor that you have put thought into choosing your topic.
  • Research the problem. Researching your problem will help you better understand the problem, its causes and its effects. Also, research will help you gather the data and statistics you need to know if the problem is easy to describe.

Examples of Proposal Essay Topics

Good essay proposal topics focus on issues relating to society, the environment, education, or the economy. These may include topics such as income inequality, access to healthcare, and climate change.

Examples of topics our essay writer help has covered include:

  • Immigration policy
  • Technology and its impact on society
  • Gun control and gun violence prevention
  • Income inequality
  • Mental health awareness

How Long Should a Proposal Essay Be?

Length is another important point that you should not disregard when learning how to write a proposal essay . An essay that meets expectations should be long enough to thoroughly analyze the problem and the proposed solution. However, it should not be so long that it loses the reader’s interest.

Below are the recommended lengths for proposal essays at different academic levels:

  • High school: 600-1,000 words
  • College: 750-1,000 words
  • University: 1,100-1,500 words
  • Masters: 1,100-2,000 words
  • Doctoral thesis: 1,100-2,000 words

Learn More on How to Write a Proposal Essay

Writing an essay on a proposal can be a daunting task. It requires a considerable amount of time and effort. Even for experienced writers, there is a possibility of making mistakes that can lead to a lower grade.

However, you can avoid these challenges by asking us, “write me my essay.” We have worked on many essay proposals before and will create a proposal that meets your expectations.

Buy proposal essay today.

FAQs on Our Proposal Essay Writing Service

Here you will find short answers to frequently asked questions about proposal essay writing help.

How do I write a thesis for my proposal essay?

State the problem that your proposal addresses. Then state the solution or approach you propose. Your thesis should be specific, clear, and debatable.

How is a proposal essay structured?

Students who pay for essays are given an essay with 11 main components: Title Page, Introduction, Problem Statement, Proposal, and Plan of Action. In addition, our team of essay writers also include the desired outcomes, an evaluation, a timeline, a conclusion, and references.

How do I write an introduction for my proposal essay?

The introduction of a proposal essay begins with a hook, such as a relevant statistic. After the hook, the introduction provides a context for the problem. It ends with a thesis statement.

Full Guide: How to Write a Response essay

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Proposal Essay Examples

A proposal essay is a description of a future project. It pursues two purposes: to convince the reader that the research or business deserves attention and to test the plan’s viability. Because while writing this essay, you may encounter unsurpassable problems that will require you to change the topic.

How to write a paper proposal and what to include in it? The answer largely depends on the topic and the tutor’s requirements. But in any case, it should comprise a literature overview, the methods to be used, and the predicted results.

This website section features proposal essay examples for different study levels and disciplines. Feel free to use them for reference or inspiration.

412 Best Proposal Essay Examples

Employee engagement and retention: sustainability topic.

  • Subjects: Business Employees Management

Creating a Safe and Non-toxic Environment

  • Subjects: Business Employee Relationships

Equipping Children With Guns for Public Consideration

  • Subjects: Society's Imperfections Sociology

Adverse Childhood Experiences With Incarcerated Parents

  • Subjects: Child Psychology Psychology

Post-Operational Care in Diabetic Bariatric Surgery

  • Subjects: Health & Medicine Healthcare Research

The Representation of Saudi Women in the Media

  • Subjects: Gender Inequality Sociology

Stress Management Through Transcendental Meditation

  • Subjects: Alternative Medicine Health & Medicine

Indoors Adventure Program

  • Subjects: Architecture Design

Risks and Limitations Facing Organizations in International Diversification

  • Subjects: Business Risk Management

Problems With Relying on Work of Auditors in Other Countries

  • Subjects: Business Business Controversies

The Effectiveness of Financial and Accounting Software Tools

  • Subjects: Applications Tech & Engineering

Environmental Assessment

  • Subjects: Environment Environmental Studies

Expansion Plan of the Retail Store

  • Subjects: Business Marketing Project

Copyright Issues in Libya

  • Subjects: Intellectual Property Law

Fiduciary Duties: Review

  • Subjects: Business & Corporate Law Law

Prevention as the Future of Managed Health Care

  • Subjects: Administration and Regulation Health & Medicine

Aging as Social Problem in North American Society

  • Words: 1018

Criminologist Advisor as Profession

  • Subjects: Criminology Law

Roles of Organizations in the Recruitment of Nurses in Saudi Arabia

  • Subjects: Health & Medicine Nursing

Managing Natural Resources: Recycling

  • Subjects: Environment Recycling

Index Funds Mersus Actively-Managed Funds

  • Subjects: Business Financial Management

Mother’s Perception on Childhood Obesity in Libya

  • Subjects: Health & Medicine Pediatrics

How Acupuncture Can Help Patients With Migraines

The celebrity obsessed culture: marketing of colleges.

  • Subjects: Advertising Entertainment & Media

The Functional Statement of the Asset Management Department

  • Subjects: Business Management

Strategy: The Benchmarking Program

  • Subjects: Business Strategy

Brand: An Exceptional Food Experience

  • Subjects: Brand Management Business

MRSA: Executive Summary

Emotional intelligence in nursing study by winship, health promotion and smoking cessation.

  • Subjects: Family, Life & Experiences Lifestyle

Social Media Applications in the Workplace

  • Subjects: Entertainment & Media Social Media Issues

Financial Risk Management in Islamic Banking

Bond evaluation types, methods, and factors.

  • Subjects: Economic Concepts Economics

Preventing Painful IV Sticks in Children

Prescribing rights for nurse practitioners in the state of georgia.

  • Words: 1087

Business Transactions With Costco Business Case

  • Subjects: Business Case Study

The Importance of Teamwork With Limited Resources

The lockout and one-punch laws.

  • Subjects: Drug and Alcohol Addiction Sociology

Network Topology Supporting Different Quantity of Employees

  • Subjects: Computer Science Tech & Engineering

Implementation of Menu Labeling

  • Subjects: Diet & Nutrition Food Safety

COVID-19 Awareness in Different Levels of Dental Students

  • Subjects: Health & Medicine Public Health

Ban Key Single-Use Plastic Products

  • Subjects: Environment Human Impact

The Development of New Leadership Needs

  • Subjects: Business Leadership Styles

Windows vs Google. New Operating System as the Key to Success

  • Subjects: Programming Tech & Engineering

The Modern-Day Global Economy

  • Subjects: Economic Development Economics

The Popularity of Outsourcing

Witch-hunt in europe during the middle ages.

  • Subjects: History Medieval History
  • Words: 1032

Home Life and Individuals With Asperger’s Syndrome

  • Subjects: Diagnostics Health & Medicine

Poem Concerning the American Revolutionary War

  • Subjects: Literature Poems

Investigating Zeolites to Separate Hydrogen from Syngas in a Pressure Swing Adsorption

  • Subjects: Chemistry Sciences

Chinese Economy: The Impact of the Novel Coronavirus

  • Subjects: Economic Theories Economics

Information Technology: The Impact of Paperless

  • Subjects: Tech & Engineering Technology Effect

Agricultural Sector: The Use of Drones

  • Subjects: Other Technology Tech & Engineering

The Tracking Device for BEA19 Technologies Ltd: Opportunities

  • Subjects: Sports Sports Science

Policy Alternatives to Control and Prevent the Spread of Schistosomiasis

  • Words: 1026

The Success of Homeschooling and How the Program Can Be Increased

  • Subjects: Education Education System

Sunrise Life Skills Software Business

  • Subjects: Project Management Tech & Engineering
  • Words: 1092

Social Distancing: Communication With Patients Families

  • Subjects: Epidemiology Health & Medicine

Recreation Hub as a Way to Combat Sedentary Lifestyle

The state project al-mazunah free zone.

  • Subjects: Economics Investment

Sick Leave Exposition: Interview Regulation

  • Subjects: Communications Sociology

Business Plan For the Rock T-Shirt Brand

Purposive research methodology for saudi economic study.

  • Subjects: Sciences Scientific Method

Treasured Objects in Beowulf, Milton’s Paradise Lost, and Pope’s “Rape of the Lock”

Plato’s “method of division”.

  • Subjects: Philosophers Philosophy

The Teachers Service Commission

  • Subjects: Education Teacher Career

The Law and Application of Corporate Sustainability in Saudi Arabia

Resolute energy corporation: project plan template, prayer’s impact on individuals and their health, interactive whiteboard use during a meeting.

  • Subjects: Business Business Communication

Student Learning in Traditional Setting vs. Career Academies

  • Subjects: Approach to Learning Education

Ella Fitzgerald, the Jazz Singer

  • Subjects: Art Singers

Cardiovascular Diseases and Saudi Male Patients Aged 40 – 65 Years

  • Subjects: Cardiology Health & Medicine

The Self-Conscious Song in the Opera, the Return of Ulysses to His Homeland

  • Subjects: Art Musicians

The Future of Customer Satisfaction Based on Saudi Corporations Social Marketing Programs

  • Subjects: Business Marketing

Physical and Psychological Trauma in Women

Saudi primary school science teachers’ beliefs: teaching new curriculum.

  • Subjects: Curriculum Development Education

Businesses Restructuring By Delivery and Payment Plan of Goods in Kuwait

  • Subjects: Economics Trade

The Gap Between Managers and Employees in Saudi Arabia

A model for defining relationships between variables.

  • Subjects: Human Rights Sociology

The Concept of Network Security Information

  • Subjects: Computer Security Tech & Engineering

Northern Illinois University Analysis

Key performance indicators for risk management, investigation of the day-to-day life of culture.

  • Subjects: Cultural Studies Culture
  • Words: 1083

Sustainable Development Solutions in Organisations

  • Subjects: Business Entrepreneurship

Artificial and Automated: Innovation in Marketing

  • Subjects: Business Marketing Communication

Contacting Clients for Their Satisfaction

New business and blueprint for the business, global movement “education for all”, the g4 reforming the united nations security council.

  • Subjects: International Relations Politics & Government

Special Education Professional Development Needs of Teachers in Saudi Arabia Assessment

  • Subjects: Education Pedagogical Approaches

IT Executives Role in Successful E-transformation in the UAE

  • Subjects: Cyber Security Tech & Engineering

Narrative Approach to Explore the Moral Residue Problem

  • Subjects: Philosophical Concept Philosophy

Total Quality Management: A Viable Solution for Zayed University

  • Subjects: Education Education Theories

The Positive Effects Proactive Maintenance on Asset Sustainability

Rightfoods, inc. sales problems.

  • Subjects: Business Company Analysis

Approaches for Firms to Integrate Inexperienced Graduates

The problem of aging, and the needs of aging employees, renewable energy resources in qatar.

  • Subjects: Environment Environmental Management

10 Years of Government Excellence Program

  • Subjects: Politics & Government Public Administration Activity

Studying Abroad and Improving the Outcomes of Students’ Career Development

  • Subjects: Education Education Abroad

Green Supply Chain With ISO 14001 and 9001 in Australian Hospitals

Sales plan for computer equipment, a leading government strategy in abu dhabi.

  • Subjects: Government Politics & Government

Realism in Girlfriends Directed by Claudia Weill

  • Subjects: Entertainment & Media Movies

Enhancing Educational Leadership: A Study on Mentoring First-Year Teachers

Arts and crafts festival event.

  • Subjects: Entertainment & Media Events

Civil Union: Legal Recognition of Same-Sex Couples’ Marriages

  • Words: 2045

Granite City Building Inspectors: Service Crime

  • Subjects: Criminal Investigation Law

Human Environmental Security as a Global Challenge

  • Subjects: Ecology Environment

Various Issues Surrounding the Concept of Lawful Humanitarian

Deciphering the best start-up fundraising ways, mobile health promotion unit project, kfc restaurant project plan, total quality management for urban transformation, challenges faced by international students at the university of tampa.

  • Subjects: Education Learning Challenges

Wireless Local Area Network and Channel Fading

  • Subjects: Internet Tech & Engineering

Fire Security Protocols and Leadership Effectiveness

  • Subjects: Accidents & Protection Tech & Engineering

NiceBox and Customer Satisfaction

  • Subjects: Business Organizational Management

Applied Cognitive Psychology in the Classroom

  • Subjects: Cognition and Perception Psychology

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414 Proposal Essay Topics for Projects, Research, & Proposal Arguments

Writing a proposal essay is an essential skill for students navigating academia and beyond. Whether you are advocating for change, proposing a solution to a problem, or presenting a new idea, your writing should be clear, convincing, and creative.

In this article, our expert team has listed proposal essay topics for school and college students. As a bonus, you will find an effective writing guide and a practical example of a proposal essay.

🔤 What Is a Proposal Essay?

  • ⭐ Best Topics in 2024
  • 💡 Easy Topics & Prompts

📝 Proposal Argument Topics

  • 📊 Project Proposal Ideas
  • 🔎 Research Proposal Topics
  • 😄 Funny Topics

🧩 Proposal Essay Structure

  • ✍️ Writing Guide
  • 📃 Proposal Essay Example

🔗 References

A proposal essay is an academic paper in which you propose something and justify your recommendation. Its goal is to convince the recipients to support your proposal and grant your request. Depending on what you are suggesting, there are three main types of proposal essays: proposal argument, research proposal, and topic proposal.

This image shows proposal essay types.

What Is a Proposal Argument Essay?

A proposal argument is an argumentative essay that offers a solution to a problem. It is often addressed to a particular company, non-profit organization, or government agency. It aims to persuade an organization to do something differently or perform a specific task. A proposal argument first describes a problem, then proposes a feasible solution to it, and explains why this particular solution is worth implementing.

What Is a Research Proposal Essay?

A research proposal essay is an academic paper that proposes a study and describes what, why, and how the author plans to investigate. This document should enable the audience to understand the quality and significance of the research and the author’s competence to perform it.

A research proposal usually includes a purpose statement , background and significance of the research topic, and methodology. It is also helpful to describe potential problems the researcher may encounter and how they will be solved.

What Is a Topic Proposal?

A topic proposal essay is a paper that suggests a topic for a major course assignment, such as a term paper. It usually presents your main argument or research question , explains why it is worth exploring, and outlines how you plan to support it. Also, it identifies a few scholarly sources to be used in the future paper.

⭐ 12 Best Proposal Essay Topics in 2024

  • The methods of reducing childhood obesity.
  • Do awareness campaigns increase funding for cancer research?
  • Why should schools add sex education to their curricula?
  • The role of government in protecting local businesses.
  • How to prevent cybercrime.
  • The impact of rap music on teenagers.
  • Do high cigarette prices reduce smoking rates?
  • The efficiency of using AI technology in education.
  • Why should the use of steroids be banned?
  • The use of art therapy in combating anxiety.
  • How can we combat the global warming?
  • The issue of bullying in high school.

💡 Easy Proposal Writing Topics & Prompts

Coming up with a good idea for your proposal essay can be challenging. Therefore, we’ve prepared writing prompts about common problems with possible solutions.

Proposal Essay on Texting and Driving

You can write a proposal suggesting a solution to the problem of driving while using a phone. First, describe the detrimental consequences of such behavior, proving that it’s worth paying attention to.

Then, focus on one solution that you consider to be the best. Check out some possible options:

  • Formation of a driver safety culture.
  • Implementation of a driver coaching program.
  • Use of real-time technology.
  • Execution of severe punishment.

Homelessness Proposal Essay

Highlight the issue of homelessness by indicating the root causes of this problem and its social and economic consequences. Then, provide your perspective on how to address it.

Here are some possible solutions to homelessness:

  • Rapid rehousing .
  • Permanent supportive or shared housing.
  • New career opportunities.
  • Volunteer initiatives.

Mental Health Proposal Essay

You can focus on the problem of the mental health crisis, manifesting in increasing rates of suicides and overdoses. Explore the causes and consequences of this issue and choose a solution to advocate for.

Consider the following solutions:

  • Investments in mental health apps .
  • Universal mental health screenings.
  • Raising people’s awareness of the problem.
  • Expanding access to psychological help.

Study Abroad Proposal Essay

You can focus on one of the issues that students face while studying abroad, such as language barriers, cultural differences, social isolation, financial difficulties, etc. Then, describe a solution to your selected problem.

Here are some possible solutions to international students’ issues:

  • Encouraging access to college resources.
  • The use of host families.
  • Establishing safe spaces on campuses .
  • Offering financial support and scholarships.
  • Conducting campus-wide cultural sensitivity training.

Abortion Proposal Essay

Your proposal can focus on the problem of supporting and expanding abortion rights. Explain how restricted abortion rights harm women, children, the healthcare system, and the economy. Then, explain how policymakers can address this issue.

Check out some solutions listed below:

  • Public and private insurance coverage of abortion.
  • Sex education for students.
  • Legal protections for abortion.
  • Prohibition of violence against abortion providers .

The proposal argument analyzes the problem and offers practical steps for its solution. Below, you’ll find interesting topics for your proposal argument!

Proposal Argument Essay Topics with Solutions

  • The use of replanting in combating climate change.
  • ABZ Cleaning Services marketing plan proposal.
  • Negotiation to stop military conflicts in the world.
  • Water disinfection and its efficiency in solving water pollution issues.
  • A business proposal for Kohl’s: improving product delivery.
  • Universal basic income to combat poverty.
  • The use of free education centers in improving people’s knowledge.
  • Luckin Coffee business problems-solutions proposal.
  • Ensuring refugees’ access to the labor market to protect their rights.
  • Decriminalization of homosexuality to protect LGBTQ+ rights.
  • Nestlé Inc.’s total quality challenge and solution.
  • The use of media in raising awareness of gender inequality.
  • Ensuring basic healthcare to protect children’s rights.
  • Food prices increase: causes and solutions.
  • The use of renewable energy to stop global temperatures rising.
  • Well-thought-out strategic plan to combat self-doubt in business.
  • Operations management: problem and solution.
  • Education about consumer responsibility to stop overconsumption.
  • The efficiency of book exchange for the promotion of reading.
  • Human resource management: problems and solutions.
  • Reduced cost of education to combat education inequality.
  • Electronic voting systems to increase citizen participation.
  • Truancy: causes, effects, and possible solutions .
  • AI technology and its application to help people with disabilities.
  • The effectiveness of wetland restoration in combating sanitation insecurity.
  • American educational system’s drawbacks and solutions.
  • Surveys of employee satisfaction to manage workflow.
  • The efficiency of the Arms Trade Treaty in decreasing weapons accessibility.
  • Sexual assault problem and solution.
  • Improved nutrition and sustainable agriculture to combat health inequality .

Practical Proposal Argument Ideas

  • Building buyer personas to find new customers.
  • Employee absenteeism and business proposal to address it.
  • Companies should make a shorter workweek to reduce unemployment.
  • Vertical farming technologies for improved land usage.
  • Proposal of employee training in Coca-Cola Company.
  • Plasma reactors as a way to create oxygen on Mars.
  • Community-based initiatives to encourage social interaction.
  • Organizational change proposal for healthcare institutions .
  • Entrepreneurship promotion to solve the wealth inequality issue.
  • Prioritizing border security to ensure national safety.
  • Public health legislation funding proposal.
  • Donating to charities to address third-world poverty.
  • Nutrition education to reduce obesity rates.
  • Business communication: proposal for receiving investment.
  • Implementation of Instagram restrictions to protect the self-esteem of teenagers.
  • The use of ADAS technologies to reduce the frequency of car accidents.
  • Vending machine “Great Coffee”: business proposal.
  • Employers should provide flexible hours to help workers with anxiety.
  • Expanding the range of services offered by postal providers to save postal service.
  • Wok to Walk: marketing plan proposal.
  • Work-life balance practices to prevent burnout at work.
  • Schools should implement year-round classes to improve student performance.
  • Cartier marketing analysis and strategy proposal for the post-pandemic era.
  • Application of sunscreen to reduce the risks of skin cancer.
  • Installation of sports facilities to encourage the population’s physical activity.
  • Leverage buyout proposal for CSL Limited.
  • Education about consumer responsibility to solve gun control issues.
  • Development of water resource management systems to avoid water scarcity.
  • Business ethics: business proposal for CEO.
  • The government should launch mHealth apps to make healthcare accessible.

📊 Project Proposal Ideas for College Students

Looking for a project proposal topic to write about? Below, you’ll find the best ideas for your paper!

Project Proposal Title Ideas in Health

  • The ban on tobacco to prevent illness and premature death.
  • Pressure ulcers: research proposal .
  • Recovery groups and their role in stopping substance abuse.
  • The efficiency of sex education in solving HIV/AIDS issues.
  • Community teaching work plan proposal: tuberculosis in Miami .
  • Accessible treatment centers to help people struggling with suicidal behavior.
  • Pediatric dentist training to create a positive experience for children.
  • Hospital-acquired pressure ulcers treatment proposal.
  • Water and sanitation projects to reduce water-borne disease rates.
  • The efficiency of regular balance training in preventing injuries.
  • Interdisciplinary plan proposal of a local hospital: objective and team organization .
  • Free screening for the early identification of breast cancer.
  • Workplace wellness initiatives to protect employee mental health.
  • Chemotherapy-induced nausea and vomiting: research proposal .
  • The use of online apps to improve patient-doctor communication.
  • Geriatric care innovations to meet the health demands of the elderly.
  • Hypertension prevention plan proposal .
  • Machine learning and AI technology in the personalization of healthcare.
  • The effectiveness of parental courses to prevent children obesity.
  • Patient safety policy proposal .
  • Yoga promotion programs to improve mental health.
  • E-health platforms for remote monitoring of chronic conditions.
  • Capstone project change proposal: new staffing policy .
  • Women’s medical literature and its role in preventing maternal deaths.
  • Accessible mental health services to decrease depression rates.
  • Dementia: health promotion proposal.
  • The use of a healthy diet in preventing cancers and diabetes.
  • Vaccine access in poor countries to promote immunization.
  • A bed alarm budget proposal for healthcare .
  • Educational programs for parents to promote oral health at home.

Project Proposal Topics for Business

  • The use of verification links to stop online scamming.
  • Ocean Beauty Center: business proposal.
  • Customer experience technology to deliver positive customer experience.
  • Research into competitors to create a better brand presence.
  • Service marketing plan proposal.
  • The use of Amazon and eBay to pitch and brand your product.
  • Instant online help tools to prevent shopping cart abandonment.
  • Notes Restore: business plan proposal.
  • The efficiency of valuable content in maintaining customer loyalty.
  • Unique products to thrive in a competitive market.
  • Avlon: market research proposal.
  • The use of plain English in preventing product returns and refunds.
  • Increasing sales by offering a product at a reduced price.
  • Business proposal: a fitness center in Australia.
  • Employment of cybersecurity services to protect a corporate website from viruses.
  • The use of a recruitment agency to find qualified IT personnel.
  • Leisure facility in Sherbury: business proposal.
  • Regular developer training to save business during a crisis.
  • Optimization of website speed through efficient coding.
  • Talent management plan proposal.
  • The use of the latest updates to solve unreliable internet connectivity issues.
  • Mobile-friendly apps to improve customer support.
  • Southwest Airlines human resource recruitment plan proposal.
  • Authentic customer reviews to solve customer trust issues.
  • The use of multi-factor authentication to maintain payment security.
  • Emotional intelligence training proposal.
  • Chatbots and their role in solving poor customer support issues.
  • Workplace diversity and inclusion for fast business development.
  • Utah Symphony and Utah Opera: merger proposal.
  • The efficiency of social media influencers in business promotion.

Project Proposal Ideas for STEM Students

  • Floating gardens and rafts to grow food during a flood.
  • The use of innovative city technologies for solving a city’s design needs.
  • Navigating the engineering talent crisis.
  • Accessible infrastructure to improve the lives of people with disabilities.
  • Chemical dispersants to clean up an oil spill.
  • New technologies in retail supply chains.
  • The use of heat-absorbing materials to construct solar ovens.
  • AI healthcare diagnostics to provide patients with accurate results.
  • Uber case study: online technology development.
  • The use of monitoring systems to protect endangered species.
  • Making technologies more inclusive to help people with autism.
  • How can technology be used in healthcare?
  • Aerospace engineering strategies to ensure safe flights.
  • Eco-friendly packaging to stop plastic pollution.
  • How new heart-scanning technology could save your life.
  • Building earthquake-resistant structures to ensure urban safety.
  • The use of biodegradable plastics to reduce environmental impact.
  • Use of mathematics in a vocational context.
  • Building seawalls to protect beach erosion.
  • Solar farms for the production of renewable energy.
  • Computerized sewerage system in Bedford Town.
  • Creating artificial organs to save patients waiting for transplantation.
  • Increasing microbial diversity to create a healthy and balanced soil ecosystem.
  • Computerized accounting in an enterprise resource planning system.
  • Early warning systems to save vulnerable areas from flood.
  • The use of vitamin C bath to stop apple oxidization.
  • Effective supply chain practices for computer and phone repair shop.
  • Integration of damping systems to build earthquake-resistant structures.
  • AI technology to design resistant bridges in urban areas.

Project Proposal Topics for Students in Education

  • Funding for low-income schools to solve the problem of education access.
  • Digital citizenship education proposal in Saudi Arabia.
  • Inclusive teaching as a solution to inequalities in education.
  • Students’ portfolios as a better alternative to standardized testing.
  • Standardized testing: research proposal.
  • Incentives for teachers to provide highly professional classes.
  • Increasing federal school funding to improve education in low-income areas.
  • York College OneCard proposal.
  • A peer tutoring program to improve students’ performance.
  • Parent-teacher conferences to address a lack of parental involvement.
  • Proposal for the New National Constitution of Libya.
  • Mentorship programs to cope with ineffective teaching methods.
  • Anti-bullying policies to maintain a more positive school climate.
  • Proposal to reduce college textbook cost.
  • Video chats to address a lack of face-to-face communication in online courses.
  • Study skills workshops to cope with students’ poor study habits.
  • Virtual simulation curriculum technology proposal.
  • Flexible learning environments to help students with anxiety disorder.
  • The use of a rewards system to increase school attendance.
  • How semester exams affect students’ emotional stability: article proposal.
  • Monitoring cameras to ensure school safety and security.
  • Anti-cheating measures to solve the issue of academic dishonesty.
  • Analysis of student equity plan proposal.
  • Additional facilities to accommodate the growing number of students.
  • Global education partnerships to make higher education more accessible.
  • Education issues: group proposal.
  • Innovative classrooms to develop the creativity of students with disabilities.
  • Introducing a financial literacy class to improve students’ money management skills.
  • Proposal for the creation of K2 and K3-5 reading interventions.
  • Launching a community service learning program to promote social responsibility.

Project Proposal Ideas for Students about Environment

  • Buying e-books to protect the environment.
  • The issue of environmental pollution by Polipaks Group.
  • Extensive afforestation campaign to solve the deforestation problem.
  • Low consumption levels to avoid adverse ecological consequences.
  • Solar energy as an alternative energy source.
  • Fines and punishment to reduce illegal dumping.
  • Reusing things to stop climate change.
  • Business model of renewable energy.
  • Reducing single-use plastics on campus.
  • Collecting sunlight for energy to stop natural resource depletion.
  • Sustainable gas production in the UAE.
  • Tree planting programs to protect the environment.
  • Eco-friendly transportation methods to reduce carbon emissions.
  • Sustainable practices in the Coca-Cola Company.
  • Sustainable fashion and its role in reducing clothes consumption.
  • High taxes for activities that harm our planet to support eco-friendly behavior.
  • Carbon tax in the Australian industries.
  • Limiting time on the road to reduce vehicle emissions.
  • Supporting green businesses to encourage eco-friendly initiatives.
  • Optimizing food production to improve quality, reduce cost, and prevent waste.
  • Clean-up programs to remove litter and pollutants from public spaces.
  • Green roof technologies to mitigate the urban heat island effect.
  • Business plan: New Age Recyclers.
  • A carbon offset project to engage businesses in environment protection.
  • Education courses for people of any age to reduce their ecological footprint.
  • Recycling batteries: market analysis for a new product.
  • Replantation of native trees and plants to stop environmental degradation.
  • Investing in solar panels to solve the energy consumption problem.
  • Stanford University’s Habitat Conservation Plan.
  • Choosing recyclables to decrease waste production.

🔎 Research Proposal Essay Topics

If you’re looking for research proposal essay topics, check out the list below! We’ve collected ideas for a proposal in computer science, agriculture, history, and more.

  • Career counseling to support high school students.
  • Project proposal for counseling centers.
  • The effectiveness of advertisement in increasing brand awareness.
  • The reliability of criminological analysis in identifying the offender’s personality.
  • Research proposal on Ipad from Apple Inc.
  • Remote workplaces to save the small business during pandemics.
  • New therapeutic approaches to neurodevelopmental disorders.
  • Research proposal: stress in the UK (England).
  • The effects of socioeconomic status on access to quality education.
  • The effectiveness of regular self-analysis in overcoming the psychological trauma of rape.
  • Mitigation of supply chain risk in disasters: research proposal.
  • Race to the Top program to improve students’ outcomes.
  • Effective business communication practices contributing to business growth.
  • A research proposal on banks and customer satisfaction.
  • Psychological tricks of media to exploit impulsive buying.
  • The advantages of using antipsychotics for preventing delirium .
  • Congestive heart failure: research proposal .
  • Therapies for school students to stop substance abuse.
  • Controlling school attendance to improve children’s social skills.
  • Research proposal: background of the problem of handoff communication in nursing.
  • The impact of urbanization on biodiversity preservation.
  • Trade globalization to create more job opportunities around the world.
  • Research proposal: Chlamydia Trachomatis .
  • Increase the age of smoking to 25 to reduce lung cancer rates.
  • Potential effects of stricter laws on corruption and transparency.
  • Primary prevention of HIV & AIDS: community teaching work plan proposal .
  • The effectiveness of smart home systems in reducing energy consumption.
  • Testing AI technologies to improve children’s diagnostics and treatment.
  • High-performance work system proposal for workers.
  • Including mental health topics in the school curriculum to protect students’ mental health.
  • Paid vacations to support nurses’ emotional health.
  • Non-profit National Kidney Foundation’s strategy proposal.
  • Meditation to treat mental disorders nonchemically during pregnancy.
  • Workplace diversity and its role in increasing business productivity.
  • Business proposal report for a child day care.
  • Face-to-face games to promote healthy child development.
  • Investigating the relationship between sleep patterns and mental health in youth.

Proposal Essay Ideas in Computer Science

  • New AI approaches to decrease the energy consumption of 5G networks.
  • Informatics solution proposal: general solution – EHR.
  • Ways to ensure data privacy in machine learning models.
  • Exploring new applications of quantum computing.
  • DesignIT Company: network consultation proposal.
  • AI in art: exploring the boundaries between art and technology.
  • Cognitive radio networks for improving future wireless systems.
  • Informatics solution proposal for a supply issue.
  • Quantum computing to advance medical predictive systems.
  • Using NLP for code generation to increase software development productivity.
  • Techfite firm’s emerging technology proposal.
  • Developing methods to make AI algorithms more transparent to users.
  • Investigating novel biometric authentication methods.
  • ElekTron Company’s network design proposal.
  • Methods to detect and mitigate biases in AI systems.
  • Usability in computer interface to ensure effective human-computer interactions.
  • Advanced education in computational science.
  • 3D object modeling to improve the architecture of large cities.
  • The use of one programming language to cut the costs of programming training.
  • Computer technologies to be installed at TVU Hotel.
  • Constant feedback to minimize algorithmic bias in AI technologies.
  • The use of computers to sequence human genes.
  • Data science in the energy management field.
  • Using machine learning for optimizing traffic flow in a smart city.
  • AI-based approaches to the early detection and mitigation of cyber threats.
  • The development of an information system to support inventory management.
  • The use of AI in automatic data analysis.
  • Web-based monitoring to improve healthcare services.
  • Scrum methodology to develop Agile software.

Interesting Proposal Essay Topics for Agriculture

  • The use of social media to improve agricultural marketing.
  • How China’s agricultural reform contributed to its success on economic growth.
  • Organic farming to minimize pollution from agriculture.
  • Farmer organizations to implement effective agricultural transformation procedures.
  • Financial profile of Oman Agriculture Development Company SAOG.
  • Increased availability of fertile land to prevent the agricultural land shortage.
  • Modern farming technology to solve the issue of inadequate drainage.
  • Obstacles and barriers of AIS in agriculture companies.
  • The use of antibiotics alternatives in animal agriculture for public health.
  • E-commerce platforms to promote farming on social media.
  • Al Ain Poultry Farm: management strategy and policy.
  • The incorporation of ecological practices into agricultural systems to protect the planet.
  • Maintaining ground cover to restore soil health and biodiversity.
  • Case study of Holly Farm: problems and solutions.
  • Farmers’ collaborations to maintain knowledge and resource sharing.
  • New technologies for storage of agricultural products.
  • Competitive advantage in farming, car, and restaurant industries.
  • Organic materials to recycle nutrients within the agricultural ecosystem.
  • Alternative farming methods to provide efficient resource use.
  • Political argument on farm subsidies.
  • Anti-discrimination policies to expand the rights of women in the agricultural sector.
  • Online podcasts to build trustful relationships between farmers and consumers.
  • Quillstine Farm’s start-up business plan.
  • Conserving genetic variety in crops and livestock for future resilience.
  • Increasing investment to address a lack of modern farming equipment.
  • Business plan: integrated farming.
  • Favoring crop rotation over monoculture farming to save natural habitats.
  • Waste management to cut down on agriculture’s environmental footprint.
  • State farm: addressing problematic intersections.
  • The use of mulch and cover crops to protect soil from wind and water erosion.

Proposal Topics for a History Paper

  • World War II lessons to prevent future conflicts.
  • The City of Dubai: history, development, and challenges.
  • Modern technology to restore the chronology of ancient events.
  • The lasting impact of the Silk Road on global trade.
  • History of supply chain management.
  • The evolution of democracy in Ancient Greece.
  • Anti-nationalism programs to prevent an imbalanced view of the past.
  • Major historical influences on Karl Marx’s materialist conception of history.
  • The impact of colonialism on indigenous cultures.
  • The evolution of human rights: from declaration to practice.
  • Corporate social responsibility and its historical background.
  • The history of urban legends and folklore: transmission and societal impact.
  • Environmental change and its impact on historical societies.
  • Management and its historical evolution.
  • The economic motivations and consequences of colonization.
  • The history of entertainment and its social influence.
  • Enron Company’s history of rise and fall.
  • Disinformation and misinformation campaigns throughout history.
  • The evolution of humanitarian aid and international relief efforts.
  • Islamic banking: history and economic crises.
  • Economic and social impact of pandemics throughout history.
  • The evolution of warfare ethics: from ancient codes to modern international law.
  • Justice is one of the key themes in human history.
  • The history of human-animal relationships and their cultural significance.
  • The Marshall Plan for European economic recovery post-WWII.
  • History of inclusion in early childhood education.
  • The influence of global trade routes on culinary traditions.
  • New historical approaches to overcome scientific doubt.
  • The history of Saudi Aramco from 1930 to 1940.
  • AI technology to indicate fabricated historical documents.

😄 Funny Topics for Proposal Essays

Are you looking for funny proposal topics? Then, we have something for you! Read on to find some of the most outstanding ideas!

  • Mobile apps to prevent people from running into objects while they are texting.
  • Mindbody app: proposed business plan.
  • Mental exercises to increase student productivity at school.
  • Pavlov’s dog experiment to teach pets to use the toilet.
  • Financial proposal for ‘SILK’ hair protection gel.
  • The use of humor to reduce stress and depression.
  • Surviving Monday mornings: a comprehensive guide to coffee consumption.
  • Goals and features of a proposed school library.
  • Online monitoring to stop students’ procrastination.
  • Mini lie detector to get away with telling a white lie.
  • Business proposal for the Al-Yamamah College and JavaNet.
  • New device to ensure your shampoo and conditioner are at the same rate.
  • Plants and their role in reviving the space where you are working.
  • Marketing proposal for Bikemate.
  • The art of organization to protect the house from clutter.
  • AI kitchen appliances to ensure food safety.
  • Business plan for the proposed Chinese medicine clinic in Kuwait.
  • Rap music to make home tasks fun and effective.
  • Second hand to save budget from unplanned shopping.
  • Zetech Organization’s proposed change: strengths and weaknesses.
  • Funny mugs to throw a perfect tea party.
  • Online books to not die from boredom in the queue.

Proposal Title Ideas about Animals

  • The use of langur pee smell to protect New Delhi from monkeys.
  • Animal Foodland organization’s marketing plan.
  • Conducting a study on dogs’ understanding of human emotional cues.
  • Purchasing cruelty-free cosmetics to protect animals from being killed.
  • Woolly Mammoth project – mythical animal.
  • Animal adoption programs solve the problem of animal homelessness.
  • Spaying and neutering to solve the pet overpopulation issue.
  • Traveling by train among animals and plants.
  • Taking part in Animal Rescue Team training to help animals in crisis.
  • Veterinary care standards to improve conditions for animals in captivity.
  • Cosmetic and medical animal testing .
  • Establishing training programs to provide certificates of pet ownership.
  • Natural habitat rehabilitation to save endangered species.
  • Animal-based therapy overview and analysis.
  • Creating protected areas to safeguard oceanic biodiversity.
  • Responsible tourism to ensure wildlife safety and security.
  • Red fluorescent protein transgenic dogs experiment.
  • Global cooperation to stop illegal cross-border animal trafficking.
  • Education programs to raise awareness of animal conservation.
  • Business ethics decision situation in veterinary practice.
  • Supporting fur-free fashion to protect wildlife.
  • Encouraging TV talk shows to discuss animal issues.
  • China Southern Airlines and monkey transportation.

Proposal Paper Ideas about Sports

  • Developing a community-based sports initiative for physical fitness and health.
  • How does social media influence sports brands marketing?
  • Education on sports ethics to create an inclusive environment in a team.
  • Anti-doping programs to reduce the cases of steroid use.
  • Sports marketing affected by the internet of things.
  • Financial rehabilitation services to help athletes with injuries.
  • Creating fitness programs for children to promote a culture of health.
  • Leadership in the sports club group.
  • Equal pay for female athletes in professional sports to stop discrimination.
  • Increasing access to sporting opportunities for people with disabilities.
  • Preparing to be an effective follower in sports.
  • Detailed protocols to prevent and manage dangerous situations in sports.
  • Equipment-sharing programs to make sports activities more affordable.
  • Kids and sports: lack of professional sports guides.
  • Physical education programs in the schools to promote healthy lifestyles.
  • Recovery strategies to prevent burnout and overtraining of athletes.
  • Balancing college sports and academic mission.
  • Supportive team program to assist athletes in coping with eating disorders.
  • Monitoring systems to ensure safe and sustainable workloads.
  • Advertising campaign for online sports nutrition store.
  • Sports psychologists and their role in helping athletes with mental toughness.
  • Sponsorship programs to reduce individual financial pressure in the sports industry.

Creating a well-developed structure is vital for any writing assignment. That’s why we’ve prepared a detailed template with the elements of a good proposal.

Give your proposal a clear and unambiguous title. It should let the reader understand the key idea of your project.
The introduction should outline the purpose of your proposal and present a .
Describe the problem in detail and outline its history and importance.
This section should include the proposal itself. Explain how your suggested research or solution would address the problem and how you plan to implement it.
Consider problems you may encounter when implementing the proposed project and explain how you plan to solve them. Also, anticipate and respond to the objections that the recipients of your proposal may have.
In your conclusion, and add a call to action for the audience.
The reference list should include all the sources you’ve used in your work. You should format them according to your required citation style, like APA or MLA.

✍️ How to Make a Proposal Essay

Whether you are writing a proposal argument or a research proposal, the writing steps will be the same. Below are the steps you should take to complete this assignment.

This image shows how to write a proposal essay.

1. Choose Your Topic

Choosing a good topic is vital in writing a proposal essay. Select the subject you are interested in. This way, you’ll be more willing to invest your time and efforts into this project. In addition, ensure that your topic is narrow, specific, and significant. If your topic is too broad, reading background information can help you limit its scope.

2. Research

Find trustworthy sources with the information you can use to support your proposal. It will help you write the background section and highlight the importance of the problem. In addition, reliable sources will help you provide evidence justifying your chosen solution to the problem.

Developing a detailed outline helps ensure that your paper is logical and cohesive. The outline will let you see how you will link all of the facts to support the thesis statement. Also, it can save you time by identifying any gaps and weaknesses in your argument before you start writing your paper.

4. Draft Your Proposal Essay

When drafting your proposal, remember that it is a type of persuasive writing. It should present a project and encourage the reader to go along with a plan of action outlined in the paper. So, ensure your proposal is convincing, logical, and credible and considers the audience, purpose, and tone.

Start your essay by presenting the purpose and essence of your project. The main body of your proposal essay should contain background information on the problem and persuasive reasons to support your proposal. Finally, the conclusion should underline the significance of the issue and call the audience to action.

5. Revise and Edit

Carefully revise and edit your draft. Consider whether the problem is described concisely, the solution is complete, and your evidence is used appropriately. Also, read your work to find any grammar or spelling mistakes. If you still have doubts about your paper, you can ask your professor or classmate to read it and give their feedback.

📃 Sample of a Proposal Essay

To help you understand how a proposal essay is structured, we’ve prepared a topic proposal example. Check it out!

Equipping Schools with Recycling Bins for Environmental Preservation

The purpose of this proposal is to implement a school-wide recycling program by strategically placing recycling bins across the campus. This initiative will promote zero waste culture, ensure the school’s sustainability, and contribute to environmental preservation.

The school is a perfect place to develop environmental awareness because it has the opportunity to build students’ knowledge and skills necessary to address environmental issues. One way to do so is to teach students to avoid improper waste disposal through recycling.

The proposal involves procuring and placing recycling bins across the school, including classrooms, common areas, and outdoor spaces. In addition, educational campaigns will be held to raise awareness among students, staff, and parents about the significance of waste segregation and recycling. Regular monitoring and evaluation will ensure the program’s effectiveness.

Several problems may arise while implementing this project, including resistance to change and logistical concerns about bin placement. Some may also object to the proposal due to the costs associated with it. However, the resistance to change can be mitigated by educational campaigns. The bin placement problem can be solved by involving staff and students in determining the optimal locations for recycling bins. Finally, financial constraints can be addressed by seeking partnerships with local businesses and community organizations.

Equipping the school with recycling bins is a step toward a sustainable future. By reducing waste and promoting sustainable practices, our school can lead by example and inspire positive changes within the community. This initiative gives a chance to raise environmentally conscious students and contribute to a healthier planet. Let us embrace this program to foster a sustainable school environment.

❓ Proposal Topics FAQ

How to write a proposal for an essay topic.

  • Choose a topic.
  • Identify your thesis or research question.
  • Look for sources that you can use to support your thesis/research question.
  • Create a detailed outline.
  • Write the first draft.
  • Edit the finished paper to fix grammar or spelling mistakes and ensure coherence.

How to write a proposal essay introduction?

Start with an attention-grabbing hook to pique your audience’s curiosity. Then, summarize the details of the problem and outline the purpose of your proposed project. Finally, add a strong thesis statement, summarizing your suggested solution and giving a preview of your supporting arguments.

How to write a proposal argument essay?

  • Summarize the details of the problem and present the thesis.
  • Give a detailed history of the problem.
  • Present your proposal in detail.
  • Examine the contrasting viewpoints.
  • Sum up the main points of your essay.

What to write a proposal essay on?

Since you advocate for a change or a solution to a problem in your proposal essay, you should choose a topic you care about. You can write a proposal essay on virtually everything, from presenting a solution to climate change to implementing a community-based reading program or raising awareness about the importance of gut microbiota.

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  • How to Write a Topic Proposal | LUC Writing Center
  • The Art of Proposal Writing: Proposal as Genre | Graduate College at Illinois
  • Outline for Research Project Proposal | Portland State University
  • Tips for Successful Proposal Writing | University of California, Davis
  • How to Write a Good Postgraduate Research Proposal | The University of Edinburgh
  • Proposal Argument Topic Ideas | Classroom
  • What Is a Proposal Argument Essay? | Classroom
  • Proposal Argument Essay | Madigan Library at Penn College
  • Practical Proposal Essay Topics for Students | YourDictionary
  • How to Write a Proposal Essay/Paper | Owlcation
  • Guidelines for Proposal and Essay | York University
  • The Academic Proposal | University of Toronto
  • Writing Process: Creating a Proposal | Openstax
  • How to Write a Research Proposal | University of Sheffield
  • How To Write a Project Proposal (With Tips and Example) | Indeed

How to Write an Animal Testing Essay: Tips for Argumentative & Persuasive Papers

Descriptive essay topics: examples, outline, & more.

Home — Essay Types — Proposal Essay

Proposal Essay Examples

Exploring proposal essay topics opens up a realm of possibilities for addressing various issues and challenges, ranging from practical business plans to cutting-edge engineering solutions. These topics serve as the foundation for constructing well-reasoned proposals, demonstrating the thoughtfulness and ingenuity of the writer. Whether you are delving into Economics, Business Management, Engineering, or any other field, proposal essay topics provide the canvas upon which your innovative ideas can be sketched and evaluated.

Proposal Essay Ideas and Topics

The realm of proposal essays is vast and encompasses a multitude of ideas and topics across various disciplines. Here are a few proposal essay ideas and topics, along with some proposal essay examples, to inspire your own academic exploration:

  • Environmental Sustainability : Propose initiatives to combat climate change and promote sustainable practices in urban areas.
  • Education Reform: Offer innovative solutions to enhance the quality of primary and secondary education, addressing challenges such as remote learning and educational inequality.
  • Healthcare Access: Propose policies to improve access to healthcare services, especially in underserved communities.
  • Business Strategies: Suggest strategies for small businesses to thrive in the digital age, adapting to evolving market trends and consumer behaviors.
  • Technological Advancements: Explore proposals for ethical and sustainable technological advancements, focusing on areas like renewable energy sources or artificial intelligence ethics.

Proposal Argument Essay Topics

Proposal argument essay topics encompass a wide range of issues and ideas that can be explored and debated. These topics typically revolve around proposing a solution or course of action to address a specific problem or challenge. Here are some proposal argument essay topics to consider:

  • Implementing Stricter Gun Control Laws to Reduce Gun Violence
  • Promoting Sustainable Agriculture and Reducing Food Waste
  • Reforming the Criminal Justice System to Focus on Rehabilitation
  • Addressing the Student Loan Debt Crisis with Debt Forgiveness Programs
  • Combating Climate Change through Renewable Energy Initiatives
  • Improving Mental Health Support and Services in Schools
  • The Impact of Technological Advancements
  • Promoting Gender Equality in the Workplace through Pay Equity Measures
  • Enhancing Cybersecurity Measures to Protect Personal Data
  • Combating Childhood Obesity through Healthier School Lunch Programs

When considering a topic for your proposal argument essay, it's essential to choose one that aligns with your interests and allows you to present persuasive arguments supported by compelling evidence and reasoning.

Topic Proposal Essay Example

You might explore the benefits of implementing community policing programs as a solution to improve trust, transparency, and cooperation between the police and the community—a topic proposal essay example that addresses real-world issues and proposes practical solutions for positive change.

These proposal argument essay topics cover a wide range of social, political, environmental, and economic issues, providing ample opportunities for in-depth research and critical analysis. Select a topic that resonates with your passion and enables you to construct a convincing argument for your proposed solution.

In conclusion, a proposal essay is a valuable genre of academic writing that allows students to delve into critical issues, propose solutions, and support their ideas with sound research and evidence. It serves as a platform for innovative thinking and problem-solving across various academic disciplines.

What is a Proposal Essay

A proposal essay is a type of academic writing where the author presents a problem and proposes a solution or course of action to address that problem. This type of essay is often assigned in college courses, and its primary goal is to persuade the reader or audience that the proposed solution is viable, effective, and well-reasoned. To better understand how to craft a proposal essay, it can be helpful to explore proposal essay examples , which you can find on our essays base.

Proposal essays can cover a wide range of topics, from social and environmental issues to business and policy proposals. They are a valuable exercise in critical thinking, research, and persuasive writing, as they require the author to analyze a problem, develop a well-considered solution, and present it convincingly to an audience. These essays are commonly assigned in college courses to assess students’ ability to think critically and propose practical solutions to real-world problems.

How to Write a Proposal Essay and Tips for Success

Navigating the world of proposal essays can be a daunting task, especially when faced with a vast array of potential topics. The key to success lies in understanding how to craft a proposal essay that not only captures the attention of your professor and audience but also persuades them to take action. When writing a proposal essay , consider these essential steps and tips to create a compelling and persuasive piece of academic writing.

Much like a research outline, a proposal essay delves into an event or argument, providing compelling reasons for why a particular action should be taken or why a certain social event may not be beneficial. The structure of your proposal will largely depend on your chosen topic and objectives. For instance, financial reports may necessitate the inclusion of statistical data, while fashion studies may require a different approach to essay writing. When learning how to write a proposal essay , it’s crucial to tailor your approach to your specific subject matter. The overarching goal is to present a clear and convincing piece of evidence right from the introduction.

By incorporating insights and exploring proposal essay examples , you can confidently craft compelling proposals that leave a lasting impact.

How to Write Proposal Essay Introduction

The introduction of a proposal essay plays a crucial role in engaging the reader and setting the stage for the proposal’s main arguments. It typically begins with a hook or attention-grabbing statement to draw the reader in. Here’s a proposal essay introduction example :

“Imagine a community where families struggle to put food on the table, where children go to bed hungry each night. This is the harsh reality faced by many residents in our town. In this proposal essay, we will address the pressing issue of food insecurity in our community and present a viable solution that can make a significant difference—the establishment of a community food bank. This proposal aims to not only alleviate hunger but also foster a sense of unity and support among our residents. In the following sections, we will explore the reasons behind food insecurity, the benefits of the proposed food bank, and the steps needed for its successful implementation.”

This introduction effectively grabs the reader’s attention by highlighting a pressing issue and presenting the proposed solution, setting the stage for the essay’s main arguments and supporting evidence.

Structuring Your Proposal Essay

At its core, a proposal essay is similar to a research outline, where you will discuss an event or argument and provide compelling reasons for why a particular action should be taken or why a certain social event may not be beneficial. The structure of your proposal will largely depend on your chosen topic and objectives. For instance, financial reports may necessitate the inclusion of statistical data, while fashion studies may require a different approach to essay writing. Regardless of the topic, the overarching goal is to present a clear and convincing piece of evidence right from the introduction.

  • Introduction with a hook sentence. 
  • Thesis statement . 
  • Three body paragraphs where you set your objectives by explaining your proposal with the statistical data, surveys, and other facts. 
  • Conclusion . It must be kept brief as you work on your topic. The major part should be taken from your proposal’s justification. 
  • A literature review.

To craft a proposal essay, consider these essential elements:

  • A captivating introduction : Grab the reader’s attention from the outset by highlighting the significance of your topic and why it warrants consideration.
  • A well-defined problem statement: Clearly articulate the issue or challenge that your proposal aims to address.
  • A compelling solution: Propose a well-thought-out solution to the identified problem, ensuring its feasibility and effectiveness.
  • Supporting evidence: Substantiate your proposal with relevant data, research findings, or expert opinions.
  • A persuasive conclusion: Reiterate the significance of your proposal and its potential impact, leaving a lasting impression on the reader.

7 Most Common Proposal Essay Mistakes to Avoid

Addressing these common mistakes will significantly improve the quality and effectiveness of your proposal essay.

Proposal Writing Mistakes

Examples of a Proposal Essays

To further enhance your understanding, let’s delve into a few examples of proposal essays :

  • Example 1 : Advocating for a Greener Campus

Propose the implementation of sustainable practices on campus, such as energy-efficient lighting, recycling programs, and composting initiatives.

  • Example 2: Addressing the Issue of Homelessness

Advocate for the establishment of a community shelter or propose a volunteer program to assist the homeless population.

  • Example 3 : Promoting Healthy Eating Habits

Suggest the introduction of healthier food options in school cafeterias or advocate for nutrition education programs.

Remember : Tailor your proposal essay to the specific requirements of your assignment and ensure it aligns with your chosen topic.

How to Write a Proposal Argument Essay

Writing a proposal argument essay involves a structured approach to presenting your ideas, arguments, and proposed solutions to a specific issue or problem. Here are the key steps to follow when learning how to write a proposal argument essay :

  • Choose a Relevant Topic
  • Research Extensively
  • Identify Your Audience
  • Craft a Strong Thesis Statement
  • Outline Your Essay
  • Write a Compelling Introduction
  • Present Your Arguments
  • Address Counterarguments
  • Propose Solutions
  • Conclude Effectively
  • Revise and Edit
  • Cite Sources
  • Seek Feedback

Remember that a well-written proposal argument essay presents a clear problem, provides compelling evidence, and offers practical solutions while considering the needs and perspectives of the audience.

Key Differences Between Proposal Argument Essays and Proposal Essays

The key difference between proposal argument essays and proposal essays is that proposal argument essays argue for why their proposal is the best one, while proposal essays do not. Proposal argument essays are also typically more persuasive than proposal essays.

Proposal argument essay examples :

  • An essay that proposes a new law to reduce gun violence.
  • An essay that proposes a new program to help homeless people find housing.
  • An essay that proposes a new marketing strategy for a business.

Proposal essay examples:

  • An essay that proposes a new curriculum for a school.
  • An essay that proposes a new event for a community.
  • An essay that proposes a new product or service for a company.

Which Type of Essay Should You Write?

The type of essay that you should write depends on your assignment and your audience. If you are writing an essay for a class, your professor will likely tell you which type of essay to write. If you are writing an essay for a professional audience, you should choose the type of essay that will be most effective in persuading your audience to support your proposal.

Both proposal argument essays and proposal essays can be effective ways to communicate your ideas and persuade others to support your cause. When choosing which type of essay to write, it is important to consider your assignment, your audience, and the purpose of your essay.

General Essay Proposal Examples

Proposal essay writing checklist.

Instead of offering a classic structure template that won’t relate to your course topic, you must follow our free checklist that will provide you with much better assistance as you compare your paper to what we have: 

  • Your objectives are included in the first sentence in the introduction. (It should also be reflected in your hook sentence and the title of your proposal.)
  • You provide a background of a problem in the introduction.
  • Your proposal has a brief literature review that will be used as the supporting data.
  • Your proposal essay explains why your objectives will be met. (It’s the heart of your proposal. Use an explanatory tone as you apply analysis.)
  • Your tone is persuading by turning to quotes and the evidence.
  • Your conclusion is brief and simply re-states your thesis ideas.

Take your time to explore various proposal essay examples to see how much scope you should use when discussing some argument. Keep your tone unbiased when you provide information that represents what’s being common sense. Refer to your course and talk things out with your academic advisor to ensure that your proposal essay’s theme has been fully understood.

Homeless Proposal Essay

Homelessness is a multifaceted issue that has persisted throughout history and continues to challenge societies worldwide. Addressing homelessness requires a holistic approach that encompasses social, economic, and psychological dimensions. This essay proposes several strategies to mitigate homelessness, focusing on affordable housing, mental health services, employment…

Transforming Traditional Business: An Electronic Business Proposal

In today’s rapidly evolving digital landscape, businesses must adapt and embrace electronic business (e-business) strategies to remain competitive and thrive. This proposal outlines the key elements and benefits of implementing e-business practices and technologies within our organization, paving the way for a more efficient, customer-centric,…

Prioritizing Early Intervention for Children’s Mental Health

As the prevalence of mental health disorders continues to rise, it is essential to prioritize early intervention in addressing mental health issues in children. Mental health problems can have long-term consequences on a child’s emotional, social, and physical development, making early intervention crucial in preventing…

Opening a Coffee Shop in Downtown: A Comprehensive Business Proposal

The coffee culture has been booming in recent years, and it is no surprise that coffee shops are popping up everywhere. Downtown areas are a hub for businesses, and opening a coffee shop in a downtown area can be a great idea. A coffee shop…

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Gun Control: An Essential Step in Reducing Gun Violence

Introduction Gun control is a topic that has been debated for decades in the United States. The issue is a complex one that involves balancing the right to bear arms with the need to protect public safety. In the wake of numerous mass shootings and…

Community Service Project: Improving Education for Low-Income Families

Introduction Education is a fundamental right that every individual should have access to, yet many low-income families struggle to provide adequate education for their children. The purpose of this community service project proposal essay is to address this issue and provide a solution that will…

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Air pollution is a significant global problem that affects the health of millions of people, damages the environment, and costs billions of dollars. According to the World Health Organization (WHO), outdoor air pollution causes around 4.2 million premature deaths worldwide every year. Moreover, air pollution…

A Proposed Policy for a Campus-Based Food Cooperative

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What is a proposal essay?

It is an idea with a list of facts that help the readers see why a particular suggestion is good or bad. The proposal essay topics are limitless. They can deal with education and propound the benefits of distance learning or turn to technology and research the woes of video games. Good proposal essay examples should provide evidence and a list of arguments.

How to write a proposal essay?

A good paper proposal example should include a brief explanation of why you have chosen the topic with a clear thesis statement. The key is to introduce your idea and explain why you think it matters. Check out our essay proposal example to see how it turns to trusted evidence and lists reliable references or similar research on the subject.

What is the primary purpose of a proposal essay?

The primary purpose of a proposal essay is to advocate for a specific idea, solution, or change and provide convincing arguments and evidence to persuade the reader of its feasibility and importance.

How should I choose a proposal essay topic?

Choose a proposal essay topic that you are passionate about and that addresses a real problem or issue. Consider topics that interest you and are relevant to your audience or community.

What is the difference between a proposal essay and a research paper?

While both involve research and writing, a proposal essay focuses on advocating for a specific idea or solution, whereas a research paper typically presents findings and analysis of existing research on a broader topic.

Are proposal essays used outside of academic settings?

Yes, proposal essays are used in various professional and real-world settings, such as business proposals, grant applications, and policy recommendations, in addition to academic assignments.

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Business proposal templates

Learn how to write an effective business proposal with our free templates. A business proposal is a sales pitch to potential clients, so it's critical to present the best solution to their needs right off the bat. Find out what to include, how long it should be, and what templates are available.

Business proposal templates

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A business proposal may seem easy, but the process can be challenging, especially if you’re new to it. Don’t worry, we’ve got you covered – here is how to write a business proposal that gets results. Plus, we’ll provide you with free business proposal templates to help get you started.

The importance of sending a business proposal

When you’re running a business, it’s important to always be on the lookout for new opportunities. After all, you never know when a potential client or customer might come knocking. And when they do, you’ll want to be prepared with a well-crafted business proposal.

A business proposal is essentially a sales pitch. It’s an opportunity to sell your products or services to prospective clients or customers. And just like any other sales pitch, you’ll need to put your best foot forward if you want to stand out from the competition with your unsolicited proposal.

How to title a business proposal

In fact, you may not be the only person sending business proposals to this potential client or customer, so an effective business proposal must stand out from the rest. One way to make a perfect proposal amazing is to choose an attention-grabbing title.

Your title should give the reader a general idea of your proposal without giving too much away, so keep it short and to the point. It’s also important that your title is relevant to your proposal. Otherwise, you risk confusing or frustrating your reader and not sealing the deal you wanted.

Business proposal subject line examples

[Company Name] – New Business Proposal

  • [Your Name] – Follow Up Business Proposal

Re: [Name of Potential Client] – Business Proposal

Attention: [Name of Decision Maker] – Business Proposal Regarding [Topic of Project]

Action Required: Review Business Proposal for [Name of Project]

  • Time-Sensitive: Read This Business Proposal
  • [Company Name] – Urgent Business Proposal

[Your Name] – [Company Name]’s Business Proposal for [Topic of Project]

  • Business Proposal – Please Read

Collaboration [Your Company] x [Name of Potential Client] | Business Proposal

  • [Your Name] x [Name of Potential Client] | Business Proposal
  • Briefing Paper – [Your Company] & [Name of Potential Client] | Business Proposal
  • Strategic Partnership Proposal – [Your Company] & [Name of Potential Client]

How to write a business proposal

To successfully write and deliver a business proposal, keep in mind the communication plans you have in place. Before you start contacting businesses with proposals, make sure that this aspect is taken care of.

When writing a sales proposal, you need to understand that decision-makers often don’t have time to read through long, drawn-out documents. It’s therefore important to write a proposal that is clear, concise, and to the point, especially if you want to speed up the sales process.

The best way to do this is by using a creative business proposal template to help organize your thoughts and professionally present your proposal. Plus, it’ll save you time in the long run.

Determine if the business proposal is cold outreach, or if the potential customer has already shown some interest. For cold outreach, your proposal should be more professional and include an executive summary. For the latter, you can focus on the project itself and be less formal in tone. Remember to refer to any previous conversations that you’ve had with the prospect in your project proposals.

Email template with business proposal

Keep in mind that the goal of a professional proposal is to persuade the reader to see things from your perspective and take action accordingly. Therefore, make a strong case for why they should choose your products or services over those of your competitors.

The more you personalize your proposal, the better. Tailor it to the specific needs of your potential client or customer. Research and find out as much as possible before you even start writing. The more information you have, the better equipped you’ll be to include project details and write a relevant proposal to their needs.

What to include in a business proposal

  • executive summary
  • introduction
  • problem statement
  • proposed solution
  • project timeline
  • detailed budget
  • about your company
  • examples of previous work
  • call to action

Business proposal examples and templates

Executive Summary:

In light of your specific needs, we believe that our [products/services] are the best solution for your company. Our team is highly experienced and qualified to provide you with the [type of service] you require. We have a proven track record of success and would be honored to put forward our skills and experience to work for you.

Company Introduction:

Over the years, we have been able to help our clients by providing them with high-quality [services/products]. We are proud of the long-standing relationships we have built with our clients and we work hard to maintain that trust.

The Problem:

We understand that you are currently facing the problem of [describe the client’s problem]. This can be a difficult and time-consuming task, which is why we are proposing our [products/services] as a solution.

The Solution:

Our team has the necessary skills and experience to provide you with a comprehensive solution that will address your needs. We believe that our [products/services] are the best option for you, as they have already helped our other clients achieve their desired results.

Project Timeline and Budget:

We have attached a detailed project timeline and budget to this proposal so that you can gain a clear understanding of the work that will be done and the associated costs from it.

[Company Name] – Previous Work Examples:

As requested, we have included examples of our previous work with similar clients. We have also included a list of references so that you can speak to our past clients directly.

Call to Action:

We would be honored to put our skills and experience to work for you. If you have any questions or would like to discuss this proposal further, please do not hesitate to contact us. Thank you for your time and consideration.

Sincerely, [Your Name] [Your Title] [Company Name] [Phone Number] [Email Address]

Executive summary:

As a team of experienced professionals, we believe that collaboration is key to success. We would be honored to put our skills and experience to work for you and contribute to the success of your company.

Company introduction:

We are a [type of company] that has been in business for [X] years. We have worked with clients in a variety of sectors, including [list of industries].

The challenge:

We are fully aware of the challenge you are currently facing with [describe the client’s problem]. Since challenges like this can be difficult and time-consuming, we are proposing our [products/services] as a solution.

The solution:

We decided to put together a comprehensive solution that will address all of your needs. Our team has the necessary skills and experience to provide you with a [type of solution] that will help you achieve your desired results.

Project timeline and budget:

We believe that the work can be completed within [number of weeks/months]. The budget for this project is $[total amount].

Relevant examples of our previous work:

Our past collaborations with clients in similar situations should give you a better idea of what to expect from us.

What’s next?

If you have any questions or would like to discuss this proposal further, please do not hesitate to contact us. We would be more than happy to answer any of your questions.

Thank you for your time and consideration.

Dear [Name of Potential Client]

On behalf of [Company Name], I’d like to submit this business proposal for your review.

As a [type of company], we have worked with clients in a variety of sectors, including [list of industries]. We are confident that we have the necessary skills and experience to provide you with a comprehensive solution that will address your needs.

Since we’ve been operating for [X] years, we have the relevant experience to put together a [type of solution] and make [Name of Project] successful.

Your challenges, [describe the client’s problem], are ours too. We believe you need a team of experienced experts who can provide you with a [type of solution] that will help you achieve your desired results.

In this proposal, we have included a detailed project timeline and budget to give you a clear understanding of the work that will be done and the associated costs. Our estimation is that the work can be completed within [number of weeks/months].

Furthermore, we have included relevant examples of our previous work with clients in similar situations. These should give you a better idea of what to expect from us.

If you have any questions or would like to discuss this proposal further, please do not hesitate to contact us.

[Company Name] is delighted to submit this business proposal for your review. Our team of experienced professionals are confident that we have the necessary skills and experience to provide you with a comprehensive solution that will address all of your needs.

As a [type of company], we have worked with clients in a variety of industries, including [list of industries]. Our team members have extensive experience in [type of solution] and are confident that we can provide you with a successful solution.

Problem Statement:

[describe the client’s problem] this may be a bottleneck for your company and our team can help you overcome it.

We are proposing a [type of solution] to help you achieve your desired results. This comprehensive solution includes [key features of solution].

We have included a detailed project timeline and budget for your review. Our estimation is that the work can be completed within [number of weeks/months]. As for the budget, we have estimated a total cost of $[total amount], which could be divided into [X] payments.

Examples of previous projects delivered by [Company Name]:

To give you a better idea of what to expect, we have included relevant examples of our previous work with clients in similar situations.

If you have questions or would like to discuss this proposal further, please do not hesitate to contact us. We look forward to hearing from you soon. Thank you for your time and consideration.

Thank you for the opportunity to submit a proposal for [Name of Project]. We understand that you are looking for a [type of service] and our team is confident that we can provide you with the solution you need.

Company Overview:

We at [Company Name] are a [type of company] with extensive experience working with clients in [list of industries]. Our team members have excellent skills in [type of solution] and are confident that the solutions and methods we use are the most effective.

Collaboration Scope:

The scope of our collaboration with you will be as follows: [key features of solution].

We believe that this is the most comprehensive solution to your problem and we are confident in our ability to deliver results. If required, we can also provide you with [type of solution] for the project.

Project timeline:

The estimated time required to complete marketing plans for the project is [number of weeks/months].

Pricing and payment terms:

The total cost of the project is $[total amount], or we can offer you a [pricing plan]. Payment would be upfront and cover the entire project.

If you have questions or would like to discuss this proposal further, please do not hesitate to contact us.

Bearing in mind that you are looking for a [type of service], we believe that [Company Name] is the best solution for your needs. Our team stands out for its experience with [type of solution] and by always providing the most effective solutions to our clients. We have put together a comprehensive proposal that includes an executive summary, introduction, problem statement, proposed solution, project timeline, detailed budget, and information about our company. We have also included examples of our previous work and a list of references.

About [Company Name]

[Company Name] is a [type of company] that has worked with clients in various industries, including [list of industries]. What sets us apart from other companies is our dedication to providing the best possible service and always finding the most effective solutions for our clients.

We understand that everyone is different, and so we tailor our services to each individual client’s needs. Our team members have extensive experience in [type of solution] and are confident that the solutions and methods we will use are the most effective.

Brief Introduction:

[Company Name] would like to offer you a comprehensive solution to your problem, which includes [key features of solution]. We believe that this is the most comprehensive solution to your problem and we are confident in our ability to deliver results. If required, we can also provide you with [type of solution] for the project.

The estimated time required to complete the project is [number of weeks/months].

Upon our estimation, the total cost of the project will be $[total amount]. The payment schedules will be divided into [X] payments, each of which will be due upfront. A detailed breakdown of the costs associated with the project is included in the attached budget.

If you have any questions or would like to discuss this proposal further, please do not hesitate to contact us. We look forward to hearing from you soon and thanks for considering [Company Name]

References:

[Company Name] has worked with clients in various industries, including [list of industries]. We have put together a comprehensive proposal and included examples of our previous work and a list of references.

Thank you for your time, [Company Name]

Business proposal good practices

Here are a few tips to help you send a polished proposal to people who may be interested in your offer.

  • Start by doing your research. This will give you a better understanding of your audience and what they’re looking for.
  • Stress the unique selling points of your products or services. What makes them different from what your competition is offering?
  • What is your company background? Even a single USP can boost your B2B sales process.
  • Be clear and concise. If you want to send an excellent business proposal that brings results, make sure you get to the point quickly.
  • Double-check that you have included all relevant details. Describe your development process, project overview, or related business consulting services. If it’s a long document, group business proposal content sections into a table of contents.
  • End with a call to action. Tell your clients what you want them to do next and make it easy for them to take that step.
  • Emphasize the benefits that your potential client or customer will enjoy. What’s in it for them? Why should they choose your offer? If your entire proposal doesn’t speak volume to their needs, they’re not going to bother reading it.
  • Use simple language and avoid technical jargon. A business proposal is considered a formal document, keep in mind that not everyone will be familiar with industry-specific terms.
  • Make sure your proposal is error-free by proofreading it carefully before you send it out. Nothing will sink your chances faster than a typo or grammatical errors.
  • If applicable, outline the steps that you’ll take to complete the project as well as future plans you may want to offer. Even if it’s a basic proposal for now, listing essential elements will show a potential client that you have a plan and you’re organized.
  • Include information about your company: your experience, qualifications, and any relevant awards or certifications. This will help build trust and confidence in your ability to deliver on what you’re proposing.
  • Don’t forget about attaching case studies or client testimonials. These can be very helpful for convincing your reader that you’re the right company to onboard. Since opinions from external clients serve as social proof, they can bring you closer to success.
  • Use an attention-grabbing proposal template. Leveraging an editable proposal template can help you customize your message to each prospect’s needs.

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Business proposals can be make-or-break opportunities for your company. Sending the right business proposal template can be the difference for landing a new client.

By following the best practices above, you can increase your chances of writing a proposal that is not only read but also accepted. And with professional proposal templates, you’ll be well on your way to success.

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Frequently Asked Questions

How do you write a business proposal via email.

Begin by introducing yourself and your company. Clearly define the proposal's purpose, emphasizing the specific problem or need. Outline tailored solutions aligned with the recipient's goals, highlighting your unique qualities and past successes. Present a transparent budget and end with a clear call to action. Personalize your proposal, and always proofread before sending.

When should you follow up after a proposal?

It is important to consider the context of the proposal and the relationship between the parties involved. Following up after a proposal can depend on various factors such as the urgency, the expectations set during the initial communication, and the nature of the proposal itself. Generally, it is recommended to follow up within a week to 10 days because it gives the recipient enough time to review the proposal and make a decision.

How do you follow up on a business proposal?

You can send a brief and polite email expressing your gratitude for the opportunity to present the proposal. Ask about their thoughts on the proposal and if they have any additional questions or need more information. Avoid being pushy, and offer to discuss further or make revisions based on their feedback.

How often should I send business proposals?

The answer to this question depends on your business and your relationship with the potential client. If you’re just starting out, you may want to send a marketing proposal for every project that comes your way. As you build up a client base, you can be more selective about which projects you submit proposals for.

What should I include in a business proposal?

The contents of a business proposal varies depending on the project and the client’s needs. In general though, you’ll want to include an executive summary, introduction, problem statement, proposed solution, project timeline, detailed budget, and information about your company.

How long should a business proposal be?

The lengths vary depending on the project and the client. In general, a one-pager will do in many cases, but for more complex projects you may need to include additional information in your project proposal templates.

What is the difference between a business proposal and a business plan?

An unsolicited business proposal is typically used to pitch a new idea or project to a potential client, while a business plan is more focused on long-term strategy and growth.

Should I follow up after sending a business proposal?

Yes, you should always follow up after sending a business proposal to show that you’re interested in the project and that you’re willing to put in the effort to seal the deal. A simple email or phone call can go a long way, but you can also get creative with your follow-ups.

What are the most popular types of proposals?

There are different business proposal format templates that you can use for an event proposal template, a bid proposal, SEO proposal template, video production proposal template, funding proposal template, or a business consulting proposal template. With many modern proposal templates, you can quickly customize your message to any type of proposal.

Templates - Customer Service

Customer service templates

Email still remains one of the major customer service channels for a huge number of consumers. Check out our free customer service templates.

Email still remains one of the major customer service channels for a huge number of consumers. Check out our free customer service templates.

The article discusses the importance of email in sales and marketing with a potential return on investment of up to 4400%. Ready-made email templates for different occasions like sales introduction, prospect follow-up, loyalty programs, and customer birthday offer emails are featured. Reminder email templates for trial expiration, renewing subscription, and overdue payments are also discussed. Survey email templates, including tips for gaining customer feedback, and examples of bad email practices with tips for writing effective business emails are included as well.

Building a knowledgebase and don't know how to get started? Use our ready-made FAQ templates for billing, general inquiries, and more!

FAQ page templates

Generative AI has the potential to revolutionize business operations. Creating a comprehensive FAQ page is crucial for businesses to offer self-service options for customers. It’s essential to implement the best FAQ software for a well-structured and visually appealing page. The FAQ page can cover a variety of topics and examples of frequently asked questions.

Use our 10 sales email templates for every occasion. From Black Friday templates to upsells, and birthday promotions -- we've got it all.

Sales email templates

This article offers various email marketing templates for e-commerce businesses, including delivery notifications, return confirmations, post-purchase emails, and reminder emails. It emphasizes the importance of building up a database of interested subscribers through producing valuable content and effective promotion. Best practices for composing reminder emails are also provided. The article concludes with sales contact information and a newsletter subscription option from LiveAgent, a customer service software provider.

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business proposal essay example

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Sample Academic Proposals

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Select the Sample Academic Proposals PDF in the Media box above to download this file and read examples of proposals for conferences, journals, and book chapters.

IMAGES

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  2. How to Write a Proposal Essay like a Pro : Guide + Example (2023)

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  3. Writing A Proposal

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  4. Proposal Writing

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  1. How to Write a Proposal Essay/Paper

    Learn the steps and tips to write an effective proposal essay for any purpose and audience. See a sample proposal essay on collage art and its history.

  2. 20 Best Business Proposal Examples & Templates to Use

    Learn how to write a business proposal with 20 examples and templates for various industries and purposes. Customize and download them with Visme's design tools, AI writer and document generator.

  3. Top Proposal Essay Examples: Academic & Professional Success ...

    Social issues proposal essays present solutions to societal problems like homelessness, inequality, or mental health. Examples include proposals for affordable housing programs, initiatives for workplace diversity, or mental health awareness campaigns. An essay advocating for affordable housing might highlight the social and economic benefits ...

  4. How To Write An Effective Business Proposal

    A business proposal is a document designed to persuade a potential client or customer to buy a specific product or service. Learn the essential elements, types and objectives of a business ...

  5. Business Proposal Examples for College Students

    Find 65 business proposal examples for various topics and purposes on Essays.io. Learn how to write a persuasive and professional proposal for your academic or business assignment.

  6. How to Write Business Proposal (Examples + Free Templates)

    Learn how to write a business proposal with 10 steps and see examples of different types of proposals. Use free templates to create your own professional and persuasive proposals.

  7. Proposal Essay Examples: Convincing Ideas for Your Research ...

    Discuss why your approach is unique and why previous attempts to solve the problem have failed. 5. Expected Outcome: Here, discuss the positive results you expect from the implementation of your proposal. Provide a clear, concise picture of the improvements and advantages your solution will bring. 6.

  8. 5 Professional Business Proposal Examples to Inspire Your Own

    Learn how to write a business proposal that communicates your value proposition, solves your prospect's problem, and lists your pricing and timeline. Download free templates and see examples from HubSpot, PandaDoc, and Fit Small Business.

  9. How to Write a Great Business Proposal

    Learn the basics of writing a business proposal for potential clients, including format, structure, and content. Follow a step-by-step guide and see an example of a business proposal.

  10. Business Proposal Guide: How to Write, Examples and Template

    Learn how to write a business proposal that clearly outlines the objectives and benefits of your offer to a potential client. Follow a step-by-step guide with practical tips, examples, and templates for different types of proposals.

  11. How to Write a Business Proposal [Examples + Template]

    Learn how to write a business proposal for different types of clients and situations. See examples, templates, and tips for creating a persuasive and professional document.

  12. How to Write a Business Proposal with Examples

    Learn how to write a business proposal that outlines a product, service, or project and convinces potential clients or partners. Find out the basics, types, and tips of business proposals based on data from PandaDoc platform.

  13. Ultimate Guide To Writing A Proposal Essay

    To make your proposal essay as persuasive as possible, here are some tips to keep in mind: - Use strong, clear language that conveys your confidence in your proposal. - Make sure your argument is logical and well-supported by evidence. - Use emotional appeals sparingly and only when appropriate.

  14. Business Proposal Essays (Examples)

    Pages: 3 Words: 874. Telecommuting Business Proposal. This proposal outlines the creation of a pilot telecommuting program for XYZ Accounting, an accounting firm based in Los Angeles. The pilot program will involve ten accountants who have been working full-time with the firm for at least two years.

  15. Full Guide: How To Write A Proposal Essay

    A good business proposal essay should be tailored to a specific audience. For example, you should tailor a business proposal to investors. If you do not, the essay may be less convincing, and you probably will not get the best grade. ... Examples of Proposal Essay Topics. Good essay proposal topics focus on issues relating to society, the ...

  16. Proposal Essay Examples

    416 samples. A proposal essay is a description of a future project. It pursues two purposes: to convince the reader that the research or business deserves attention and to test the plan's viability. Because while writing this essay, you may encounter unsurpassable problems that will require you to change the topic.

  17. How To Write a Business Proposal (Plus Examples and Tips)

    Learn the purpose, types and tips of writing a business proposal to connect with potential clients or partners. See examples of effective proposals and get inspired by other businesses in your industry.

  18. 414 Proposal Essay Topics + Writing Guide & Example

    Find out how to write a proposal essay and get inspired by 414 topics for school and college students. Learn the difference between proposal argument, research proposal, and topic proposal essays and see examples and writing tips.

  19. Free Proposal Essay Examples. Best Topics, Titles GradesFixer

    Proposal argument essays are also typically more persuasive than proposal essays. Proposal argument essay examples: An essay that proposes a new law to reduce gun violence. An essay that proposes a new program to help homeless people find housing. An essay that proposes a new marketing strategy for a business. Proposal essay examples:

  20. Business Proposal Essay

    Business Proposal Sample. 1. Executive summary This is a business proposal about our company. We have done the market research, so that we can show the true and fair information. Our company's name is D-LIFE. The D-life, letter 'D' represents the meaning of DIY, dainty and diamond.

  21. Academic Proposals

    Learn how to write effective proposals for academic conferences and journals across multiple contexts. Find strategies, tips, and examples for choosing topics, structuring proposals, and avoiding common pitfalls.

  22. How To Write a Business Proposal (Copy&Paste Template Examples)

    Learn how to write an effective business proposal with free templates. Find out what to include, how to title, and see examples of different types of proposals.

  23. Sample Academic Proposals

    Download a PDF file with examples of proposals for conferences, journals, and book chapters. Learn how to write effective academic proposals with Purdue OWL®, a trusted source for writing guidance.