biryani home delivery business plan

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Why biryani by kilo's business model is so successful.

Biryani By Kilo business model canvas

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Biryani By Kilo’s Company Overview

Biryani By Kilo (BBK) specializes in delivering freshly cooked, authentic biryani across several cities in India. With a dedication to maintaining the rich cultural heritage of biryani, BBK prepares each order in individual, hand-crafted earthen pots, known as "handis," ensuring an unparalleled depth of flavor and aroma. The menu boasts a variety of biryani types, including Hyderabadi, Lucknowi, and more, along with a selection of complementary side dishes such as kebabs, salans, and desserts. Focusing on quality ingredients, careful preparation, and timely delivery, BBK has carved out a distinct niche in the burgeoning food delivery market by offering a unique combination of tradition and convenience. The business model of Biryani By Kilo is based on a hyperlocal, cloud kitchen setup that minimizes overhead costs associated with traditional dine-in restaurants. This approach allows BBK to focus on delivering high-quality meals directly to customers' doorsteps. Each order is prepared fresh and cooked in a custom-designed kitchen to retain the distinctive flavors and consistency. Furthermore, BBK emphasizes a customer-centric approach by providing an easy-to-navigate mobile app and website for seamless ordering, efficient delivery tracking, and excellent customer support. This business model expands BBK's market reach and ensures that each meal is a freshly cooked masterpiece, true to its cultural origins. Direct-to-consumer sales primarily drive BBK's revenue model through its platforms, including its website and mobile app. Each order is crafted to perfection and priced at a premium to reflect the quality and authenticity of the offering. BBK also benefits from economies of scale by centralizing its kitchen operations and sourcing ingredients in bulk, providing a cost advantage. In addition to one-off sales, BBK has introduced corporate tie-ups and bulk event orders, increasing its revenue streams. The company frequently utilizes promotions and limited-time offers to attract new customers while retaining loyal patrons through targeted marketing campaigns. By focusing on both high-quality food and an efficient delivery system, BBK effectively maximizes revenue while maintaining strong customer satisfaction.

Headquater: Gurgaon, Haryana, India

Foundations date: 2015

Company Type: Private

Sector: Consumer Services

Category: Food & Beverages

Digital Maturity: Digirati

Biryani By Kilo’s Related Competitors

Pop meals business model, freshtohome business model, freshmenu business model, biryani by kilo’s business model canvas.

• Rice and Spice Suppliers
• Packaging Suppliers
• Delivery Partners
• Marketing Agencies
• Technology Providers
• Franchise Partners
• Local Restaurants for Ingredients
• Logistics Companies
• Sourcing high-quality ingredients
• Preparing biryani and other dishes
• Maintaining and updating kitchen facilities
• Implementing food safety and hygiene standards
• Managing online and offline orders
• Delivering orders on time
• Developing new recipes and menu items
• Marketing and promotional activities
• Customer service and support
• Partnering with food delivery platforms
• Monitoring and analyzing customer feedback
• Training and managing staff
• Handling supply chain logistics
• Engaging with customers on social media
• Managing finances and accounting
• Human Resources
• R&D Capability
• Delivery Fleet
• Kitchen Equipment
• Quality Ingredients
• Technology Platform
• Brand Reputation
• Physical Outlets
• Partnerships with Suppliers
• Financial Capital
• Authentic and flavorful biryani
• Convenience of home delivery
• High-quality ingredients
• Freshly cooked upon order
• Eco-friendly packaging
• Variety of regional biryani styles
• Customizable spice levels
• Focus on hygiene and safety
• Offers and loyalty programs
• Catering services for events
• Personalized Customer Support
• Loyalty Programs
• Membership Benefits
• Customer Feedback Channels
• Regular Updates through Emails and SMS
• Social Media Engagement
• Customer Surveys
• Live Chat Support
• Special Occasion Discounts
• Community Building Events
• Food enthusiasts
• Busy professionals
• Corporate clients
• Event planners
• Online delivery customers
• Health-conscious individuals
• Indian cuisine lovers
• Party hosts
• Social Media (Facebook, Instagram, Twitter)
• Food Delivery Platforms (Swiggy, Zomato)
• Email Marketing
• Influencer Partnerships
• Events & Catering
• Phone Orders
• Franchise Networks
• Ingredient Costs
• Labor Costs
• Packaging Costs
• Delivery Costs
• Marketing and Advertising
• Rent and Utilities
• Technology and Website Maintenance
• Equipment and Kitchen Supplies
• License and Permits
• Customer Service and Support
• Logistics and Supply Chain Management
• Quality Control and Assurance
• Per Order Revenue
• Party Catering Services
• Corporate Accounts
• Franchise Fees
• Online Orders through App
• In-app Promotions and Ads

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Biryani By Kilo’s Revenue Model

Biryani By Kilo makes money by combining different business models. Below, you will find the list of the different monetization strategies identified for this company:

• Direct selling
• Customer loyalty
• Customer relationship
• Franchising
• Online marketplace
• On-demand economy
• Right click on the nodes to explore

Biryani By Kilo’s Case Study

Biryani by kilo's case study, the genesis of biryani by kilo, business model: hyperlocal cloud kitchens, customer-centric operations, revenue streams and market reach, what makes bbk extraordinary.

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How to Open a Small Biryani Shop in India

Do you want to open a small biryani shop business in India? And want to know about the basic requirements for opening the business? Find here a step-by-step guide about how to start a biryani business with cost and profit margin.

As a matter of fact, biryani is an Urdu word. In the Indian subcontinent, biryani is also popular as biriyani, biriani, birani, or briyani. Biryani is a main course food item. And it is made with spices, rice and meat (chicken, mutton, beef, prawn, or fish), and vegetables. So, depending on the ingredients, there are several different types of biryani. The list may include mutton biryani, chicken biryani, prawn biryani, fish biryani, vegetable biryani, egg biryani, Navratan biryani, and even paneer biryani.

In India, you can find a lot of different types of biryani depending on the region and the taste of the local demographics. These are Dhakai biryani, Haji biryani, Hyderabadi biryani, Sindhi biryani, Chettinad biryani, Kalyani biryani etc.

Biryani is a highly popular food item throughout the country. However, the taste varies slightly on a regional basis. So, in starting a biryani shop business, you must be careful about the taste and flavor of your final product.

10 Steps Guide to Start a Biryani Shop Business in India

Step 1 – analyze the local market.

This is the first and most essential step in starting this business. You must have a clear idea about the taste of the local demographics, the preferred timing for having food, and buying nature. Simply, how often do people consume biryani?

Also, check the most successful local store. Check their menu and tariff. Also, check what type of sitting arrangement they provide to the clients. These all will help you in determining the important aspects of your business.

Step 2 – Determine the Business Model

With the help of technology, you can open a biryani business in plenty of different models. Yes, a brick-and-mortar biryani shop is a traditional business and it ensures higher revenue. However, you can also think about an app-based biryani service business also. Or only a biryani delivery business. Actually, depending on your investment capacity and the purchasing behavior of the people you must select the business model that fits you most.

Step 3 – Franchise or Own Brand

This is another important aspect that you must consider very carefully. Actually, opening a franchise outlet of a reputed brand eliminates some of the startup hassles. On the other hand, starting your own brand ensures a bigger margin and business expansion facility. You can find a lot of established biryani brands like Arsalan, Haji, Biryani Pot, Biryani Corner, Aminia, etc. On the thumb rule, the franchise is the best option for beginners and having its own brand is the preferred option for experienced entrepreneurs.

Step 4 – Biryani Shop Business Plan

Now it’s time to craft the business plan for your biryani business. Generally, a food retail business plan includes two specific parts. These are the technical part and financial calculations. Financial aspects depend on the technical part. Generally, the cost includes product cost, rent, utility bills, and staffing.

According to your business model, determine the cost of the location, raw materials cost, staffing cost, etc. Also, have a marketing plan. Promotion is a must in any startup business.

Step 5 – Biryani Shop Business Registration & Licenses

First of all, you will need to select a name for your biryani shop. Also, check the domain availability before finalizing the name. In India, you can definitely open the shop on a proprietorship basis. Also, you can consider registering the business as LLP, or Pvt Ltd.

After registering the business , obtain the Trade License from the Municipal authority. Apply for an FSSAI license as you are operating with food. Your shop must have a proper fire license. Obtain necessary permission under the Shops & Establishments Act.

Step 6 – Location

Location is a crucial aspect of any food retail business. Actually, the developing areas in the metro cities are the best location for starting a biryani business. Never try to open your shop side to an established restaurant. Also, you can try nearby residential areas like big housing complexes. Here actually, you can target a wide audience of a particular spot. Sometimes, locations nearby schools and colleges work perfectly.

Step 7 – Setup the Biryani Shop

If you want to offer only takeaway services, then a 5X5 Sq Ft area is sufficient. And in that case, you can prepare the biryani in some other place or at your home. However, if you want to open a biryani restaurant, then you need a large space. Depending on your business model, establish the store. In the restaurant, you must pay attention to the inside ambiance. Provide AC, proper lighting, and WiFi to your customers. Also, provide comfortable furniture for sitting arrangements.

Step 8 – Equipment & Utensils

Biryani preparation requires a specific type of burner, Handi, and utensils. Also, you need packaging consumables for the takes away orders. Procure plates and cutlery sets for table use. However, for a small shop operation, you can source the biryani in bulk from reputed biryani suppliers also. In that case, you will definitely enjoy fewer margins.

Step 9 – Raw Materials & Staffing

Biryani preparation needs good quality rice, oils, and a wide range of spices. Also, you need meat, fish, egg, and prawn depending on the specific type of biryani you want to sell. In a startup operation, it’s better to offer 2 to 3 types of foods initially. As you get confidence, enlarge the menu.

In the food retail business, employees play a crucial role in the overall operation. You must recruit skilled and efficient manpower. They must maintain cleanliness on the premise. The specific staffing requirement depends on the size of your shop. So, plan accordingly.

Step 10 – Biryani Shop Promotion

These days, promotion is a must. You must do some awareness activity before opening the store. Hoarding and banners are effective outdoor advertising in this type of business. Also, you can offer discounts on opening day. If you are opening a large store, then consider inviting celebrities and media houses. It will help you in making the event successful.

In the biryani shop business, you will need to ensure the repeat visit of your customers. And only then, you can think about the scale-up.

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How To Start Biryani Business – In India

Table of contents, market potential for biryani business in india, designing a perfect business model, establishing a brand or going for a franchise, biryani making business plan, types of biryanis, biryani making cost in india, biryani takeaway business in india, profit margin in biryani making business in india, registration, licenses and permissions required to start biryani business in india, location or area required to start the biryani business, set-up the biryani restaurant, equipment and utensils required to start biryani business, raw materials required to start biryani business, biryani making cost, biryani takeaway business, profit margin in biryani making business, marketing strategies for promoting your biryani business.

Introduction on how to start a Biryani business in India

Do plan to start a small biryani business in India? And want to get an idea about the necessities for opening the business? Check out a brief but essential step-by-step guide on how to start a biryani business including cost and profit margin.

Biryani is an Urdu word. In India biryani is also famous as biryani, biriani, birani, or biryani. Biryani is a main course food item. And it is made using spices, rice and meat (chicken, beef, mutton, prawn, or fish) and vegetables. So, based on the ingredients, there are many different types of biryani. The list may comprise mutton biryani, prawn biryani, chicken biryani, fish biryani, vegetable biryani, egg biryani, Navratan biryani, and even paneer biryani.

In India, you can many biryani types based on the region and the taste of the local people. These are Dhakai biryani, Hyderabadi biryani, Haji biryani, Sindhi biryani, Chettinad biryani, Kalyani biryani, etc.

Biryani is a very popular food item in the entire country. However, the taste differs slightly on a regional basis. So, while beginning a biryani shop business, you must take care of the taste and flavor of your biryani.

Step by step guide to start a Biryani business in India

This is the primary and most significant step in starting this business. You must have a crystal clear awareness about the taste of the local people, the preferred timing for consuming food and buying potential. Should know how often people consume biryani. Also, identify the most successful local shop. Verify their menu and costs. Also, check what type of arrangement they offer to the customers. These all will aid you in knowing the important segments of your business.

With the advent of technology, you can open a biryani business in various models. Yes, a brick and mortar biryani shop is an old business type and it ensures higher revenue. However, you can plan an app-based biryani service as well. Or only a biryani take away business. Based on your investment resources and the purchasing potential of the people in your region you must choose the business model that fits you most.

This is another significant aspect that you must consider very mindfully. Opening a franchise outlet of a reputed brand overcomes some of the startup difficulties. On the other hand, starting your brand will have a bigger margin and business expansion opportunity whenever you desire. You can find many established biryani brands like Haji, Arsalan, Biryani Pot, Biryani Corner, Aminia, etc. On a thumb rule, the franchise is a proper option for beginners and their brand is the better option for experienced candidates.

It is very important to have a business plan for your biryani business. Generally, a food retail business includes two main segments. These are the technical section and the other is the financial specifications. Financial aspects are majorly based on the technical part. Generally, the charges comprise product cost, store rent, utility bills, and workers.

According to your business model, project the cost of the location, raw materials cost, manpower cost, etc. Also, design a marketing strategy. Promotion is very important in any startup business.

To plan for Biryani business, you can plan for the following list of biryani types in India.

• Hyderabadi Biryani
• Keema Biryani
• Awadhi Mutton Biryani
• Chicken Reshmi Biryani
• Makhni Paneer Biryani
• Calicut Chicken Biryani
• Scheherazade Biryani
• Fish Biryani
• Egg Biryani
• Vegetable Biryani
• Kolkatta biryani, and many more.

You can start this business with little investment as the process is simple and requires only a minimum amount. If you have a minimum of Rs. 1,00,000, then you can start the business immediately from home. In this way, you can start the Biryani business from home. To make your business successful you can go through the detailed Biryani business project report.

You can plan for a unique Biryani take away business as it just includes take away and you no need to build a separate place for the visitors, etc. Biryani take away business surprisingly gives you a lot of profits.

You can expect a minimum of 30-35% of profit margin in Biryani making business if you start the business at a smaller scale. For a commercial scale, the profit goes up to 50%.

First of all, you will have to give an attractive name for your biryani shop. Also, verify the domain availability before fixing the name. In India, you can start the shop on a proprietorship basis. Also, you can plan for registering the business as LLP, or Pvt. Ltd. After registering the business, it is important to get the Trade License from the Municipal authority. For any food category business, it is mandated to apply for an FSSAI license. Your shop must have to hold a fire license. Obtain necessary approvals under the Shops & Establishments Act as well.

Obtain a trade license from the local authority.

• Next, apply for the VAT registration.
• Thirdly, get the BIS Certification (Bureau of Indian Standards) which is essential.
• Next, register your business for a trademark.
• You do not need a pollution control NOC. But it is recommended to verify with the local office.
• Also, ensure to register your business with ROC.
• Furthermore, it is important to apply for Udyog Aadhaar MSME available online.
• As it is a food-related product, you should apply for the FSSAI (Food Safety and Standards Authority of India) licenses
• Also, the unit must have compliance with the following: GMP and PFA Act which are very essential.
• The products should have ISO certification for building trust in consumers so apply for ISO 9001 certification

Location is a significant aspect of any food associated business. The developing areas in the metro cities are the perfect location for starting a biryani business. Never try to open yours beside an established restaurant. Also, you can try nearby residential areas such as big housing complexes. Here actually, you can focus a wide audience on a particular spot. Sometimes, locations nearby schools and educational institutes work perfectly.

If you plan to offer only take away services, then a 5X5 sq. ft. area is enough. And in that case, you can prepare the biryani at your home or some other feasible place. However, if you want to open a biryani restaurant, then you must acquire a bigger space. Depending on your business model, set-up the store. In the restaurant, you must carefully focus on the interiors as well. Should install AC, proper attracting lighting, and Wi-Fi to your customers which could be an added advantage. Also, provide comfortable seating arrangements for lunch and dining.

Biryani preparation needs a specific type of burner, handi, and other utensils. Also, you need packaging materials for takeaway and door delivery. Obtain plates, cutlery sets for lunch, and dining purposes.  However, for a small shop operation, you can get the biryani in bulk from the reputed biryani suppliers as well. In that case, you will get fewer margins and compromised profits.

You should not miss this: How To Start Herbal Oil Business .

Biryani preparation must be done with good quality rice, oils, using a wide range of spices. Also, you require meat, fish, prawns, vegetable, egg-based on the specific type of biryani you desire to sell. In a startup operation, it’s recommended to offer 2 – 3 types of foods initially. As you get consumers, increase the menu with some extra types.

In the food retail business, employees play a significant role in the overall operation. You must appoint skilled and efficient people as staff. They must maintain cleanliness while working hours. The specific number depends on the size of your store. So, plan as per the shop.

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These days, promotion is so essential. You must have publicized about the store before inaugurating the store. Hoarding and banners are proven as outdoor advertising options in this type of business. Also, you can provide discounts on an opening day. If you are opening a big store, then plan for inviting celebrities and media people. It will attract in making the event successful.

In the biryani business, you must ensure visitors for taste so that they will come repeatedly. Later you can plan for the expansion and branches establishment. You can also use this information for how to start a biryani business from home and a biryani takeaway business in India and Biryani making a business plan.

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Start up briyani bussiness

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