Solomon Asch Conformity Line Experiment Study

Saul McLeod, PhD

Editor-in-Chief for Simply Psychology

BSc (Hons) Psychology, MRes, PhD, University of Manchester

Saul McLeod, PhD., is a qualified psychology teacher with over 18 years of experience in further and higher education. He has been published in peer-reviewed journals, including the Journal of Clinical Psychology.

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Olivia Guy-Evans, MSc

Associate Editor for Simply Psychology

BSc (Hons) Psychology, MSc Psychology of Education

Olivia Guy-Evans is a writer and associate editor for Simply Psychology. She has previously worked in healthcare and educational sectors.

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Solomon Asch experimented with investigating the extent to which social pressure from a majority group could affect a person to conform .

He believed the main problem with Sherif’s (1935) conformity experiment was that there was no correct answer to the ambiguous autokinetic experiment.  How could we be sure that a person conformed when there was no correct answer?

Asch (1951) devised what is now regarded as a classic experiment in social psychology, whereby there was an obvious answer to a line judgment task.

If the participant gave an incorrect answer, it would be clear that this was due to group pressure.

Asch (1951) line study of conformity cartoon

Experimental Procedure

Asch used a lab experiment to study conformity, whereby 50 male students from Swarthmore College in the USA participated in a ‘vision test.’

Using a line judgment task, Asch put a naive participant in a room with seven confederates/stooges. The confederates had agreed in advance what their responses would be when presented with the line task.

The real participant did not know this and was led to believe that the other seven confederates/stooges were also real participants like themselves.

Asch experiment target line and three comparison lines

Each person in the room had to state aloud which comparison line (A, B or C) was most like the target line. The answer was always obvious.  The real participant sat at the end of the row and gave his or her answer last.

At the start, all participants (including the confederates) gave the correct answers. However, after a few rounds, the confederates started to provide unanimously incorrect answers.

There were 18 trials in total, and the confederates gave the wrong answer on 12 trials (called the critical trials).  Asch was interested to see if the real participant would conform to the majority view.

Asch’s experiment also had a control condition where there were no confederates, only a “real participant.”

Asch measured the number of times each participant conformed to the majority view. On average, about one third (32%) of the participants who were placed in this situation went along and conformed with the clearly incorrect majority on the critical trials.

Over the 12 critical trials, about 75% of participants conformed at least once, and 25% of participants never conformed.

In the control group , with no pressure to conform to confederates, less than 1% of participants gave the wrong answer.

Why did the participants conform so readily?  When they were interviewed after the experiment, most of them said that they did not really believe their conforming answers, but had gone along with the group for fear of being ridiculed or thought “peculiar.

A few of them said that they did believe the group’s answers were correct.

Apparently, people conform for two main reasons: because they want to fit in with the group ( normative influence ) and because they believe the group is better informed than they are ( informational influence ).

Critical Evaluation

One limitation of the study is that is used a biased sample. All the participants were male students who all belonged to the same age group. This means that the study lacks population validity and that the results cannot be generalized to females or older groups of people.

Another problem is that the experiment used an artificial task to measure conformity – judging line lengths. How often are we faced with making a judgment like the one Asch used, where the answer is plain to see?

This means that the study has low ecological validity and the results cannot be generalized to other real-life situations of conformity. Asch replied that he wanted to investigate a situation where the participants could be in no doubt what the correct answer was. In so doing he could explore the true limits of social influence.

Some critics thought the high levels of conformity found by Asch were a reflection of American, 1950’s culture and told us more about the historical and cultural climate of the USA in the 1950s than then they did about the phenomena of conformity.

In the 1950s America was very conservative, involved in an anti-communist witch-hunt (which became known as McCarthyism) against anyone who was thought to hold sympathetic left-wing views.

Perrin and Spencer

Conformity to American values was expected. Support for this comes from studies in the 1970s and 1980s that show lower conformity rates (e.g., Perrin & Spencer, 1980).

Perrin and Spencer (1980) suggested that the Asch effect was a “child of its time.” They carried out an exact replication of the original Asch experiment using engineering, mathematics, and chemistry students as subjects. They found that in only one out of 396 trials did an observer join the erroneous majority.

Perrin and Spencer argue that a cultural change has taken place in the value placed on conformity and obedience and in the position of students.

In America in the 1950s, students were unobtrusive members of society, whereas now, they occupy a free questioning role.

However, one problem in comparing this study with Asch is that very different types of participants are used. Perrin and Spencer used science and engineering students who might be expected to be more independent by training when it came to making perceptual judgments.

Finally, there are ethical issues : participants were not protected from psychological stress which may occur if they disagreed with the majority.

Evidence that participants in Asch-type situations are highly emotional was obtained by Back et al. (1963) who found that participants in the Asch situation had greatly increased levels of autonomic arousal.

This finding also suggests that they were in a conflict situation, finding it hard to decide whether to report what they saw or to conform to the opinion of others.

Asch also deceived the student volunteers claiming they were taking part in a “vision” test; the real purpose was to see how the “naive” participant would react to the behavior of the confederates. However, deception was necessary to produce valid results.

The clip below is not from the original experiment in 1951, but an acted version for television from the 1970s.

Factors Affecting Conformity

In further trials, Asch (1952, 1956) changed the procedure (i.e., independent variables) to investigate which situational factors influenced the level of conformity (dependent variable).

His results and conclusions are given below:

Asch (1956) found that group size influenced whether subjects conformed. The bigger the majority group (no of confederates), the more people conformed, but only up to a certain point.

With one other person (i.e., confederate) in the group conformity was 3%, with two others it increased to 13%, and with three or more it was 32% (or 1/3).

Optimum conformity effects (32%) were found with a majority of 3. Increasing the size of the majority beyond three did not increase the levels of conformity found. Brown and Byrne (1997) suggest that people might suspect collusion if the majority rises beyond three or four.

According to Hogg & Vaughan (1995), the most robust finding is that conformity reaches its full extent with 3-5 person majority, with additional members having little effect.

Lack of Group Unanimity / Presence of an Ally

The study also found that when any one individual differed from the majority, the power of conformity significantly decreased.

This showed that even a small dissent can reduce the power of a larger group, providing an important insight into how individuals can resist social pressure.

As conformity drops off with five members or more, it may be that it’s the unanimity of the group (the confederates all agree with each other) which is more important than the size of the group.

In another variation of the original experiment, Asch broke up the unanimity (total agreement) of the group by introducing a dissenting confederate.

Asch (1956) found that even the presence of just one confederate that goes against the majority choice can reduce conformity by as much as 80%.

For example, in the original experiment, 32% of participants conformed on the critical trials, whereas when one confederate gave the correct answer on all the critical trials conformity dropped to 5%.

This was supported in a study by Allen and Levine (1968). In their version of the experiment, they introduced a dissenting (disagreeing) confederate wearing thick-rimmed glasses – thus suggesting he was slightly visually impaired.

Even with this seemingly incompetent dissenter, conformity dropped from 97% to 64%. Clearly, the presence of an ally decreases conformity.

The absence of group unanimity lowers overall conformity as participants feel less need for social approval of the group (re: normative conformity).

Difficulty of Task

When the (comparison) lines (e.g., A, B, C) were made more similar in length it was harder to judge the correct answer and conformity increased.

When we are uncertain, it seems we look to others for confirmation. The more difficult the task, the greater the conformity.

Answer in Private

When participants were allowed to answer in private (so the rest of the group does not know their response), conformity decreased.

This is because there are fewer group pressures and normative influence is not as powerful, as there is no fear of rejection from the group.

Frequently Asked Questions

How has the asch conformity line experiment influenced our understanding of conformity.

The Asch conformity line experiment has shown that people are susceptible to conforming to group norms even when those norms are clearly incorrect. This experiment has significantly impacted our understanding of social influence and conformity, highlighting the powerful influence of group pressure on individual behavior.

It has helped researchers to understand the importance of social norms and group dynamics in shaping our beliefs and behaviors and has had a significant impact on the study of social psychology.

What are some real-world examples of conformity?

Examples of conformity in everyday life include following fashion trends, conforming to workplace norms, and adopting the beliefs and values of a particular social group. Other examples include conforming to peer pressure, following cultural traditions and customs, and conforming to societal expectations regarding gender roles and behavior.

Conformity can have both positive and negative effects on individuals and society, depending on the behavior’s context and consequences.

What are some of the negative effects of conformity?

Conformity can have negative effects on individuals and society. It can limit creativity and independent thinking, promote harmful social norms and practices, and prevent personal growth and self-expression.

Conforming to a group can also lead to “groupthink,” where the group prioritizes conformity over critical thinking and decision-making, which can result in poor choices.

Moreover, conformity can spread false information and harmful behavior within a group, as individuals may be afraid to challenge the group’s beliefs or actions.

How does conformity differ from obedience?

Conformity involves adjusting one’s behavior or beliefs to align with the norms of a group, even if those beliefs or behaviors are not consistent with one’s personal views. Obedience , on the other hand, involves following the orders or commands of an authority figure, often without question or critical thinking.

While conformity and obedience involve social influence, obedience is usually a response to an explicit request or demand from an authority figure, whereas conformity is a response to implicit social pressure from a group.

What is the Asch effect?

The Asch Effect is a term coined from the Asch Conformity Experiments conducted by Solomon Asch. It refers to the influence of a group majority on an individual’s judgment or behavior, such that the individual may conform to perceived group norms even when those norms are obviously incorrect or counter to the individual’s initial judgment.

This effect underscores the power of social pressure and the strong human tendency towards conformity in group settings.

What is Solomon Asch’s contribution to psychology?

Solomon Asch significantly contributed to psychology through his studies on social pressure and conformity.

His famous conformity experiments in the 1950s demonstrated how individuals often conform to the majority view, even when clearly incorrect.

His work has been fundamental to understanding social influence and group dynamics’ power in shaping individual behaviors and perceptions.

Allen, V. L., & Levine, J. M. (1968). Social support, dissent and conformity. Sociometry , 138-149.

Asch, S. E. (1951). Effects of group pressure upon the modification and distortion of judgment. In H. Guetzkow (ed.) Groups, leadership and men . Pittsburgh, PA: Carnegie Press.

Asch, S. E. (1952). Group forces in the modification and distortion of judgments.

Asch, S. E. (1956). Studies of independence and conformity: I. A minority of one against a unanimous majority. Psychological monographs: General and applied, 70(9) , 1-70.

Back, K. W., Bogdonoff, M. D., Shaw, D. M., & Klein, R. F. (1963). An interpretation of experimental conformity through physiological measures. Behavioral Science, 8(1) , 34.

Bond, R., & Smith, P. B. (1996). Culture and conformity : A meta-analysis of studies using Asch’s (1952b, 1956) line judgment task.  Psychological bulletin ,  119 (1), 111.

Longman, W., Vaughan, G., & Hogg, M. (1995). Introduction to social psychology .

Perrin, S., & Spencer, C. (1980). The Asch effect: a child of its time? Bulletin of the British Psychological Society, 32, 405-406.

Sherif, M., & Sherif, C. W. (1953). Groups in harmony and tension . New York: Harper & Row.

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The power of social influence: A replication and extension of the Asch experiment

Axel franzen.

Institute of Sociology, University of Bern, Bern, Switzerland

Sebastian Mader

Associated data.

The data used in this study is publicly available in the repository of the University of Bern at https://boris.unibe.ch/id/eprint/169645 .

In this paper, we pursue four goals: First, we replicate the original Asch experiment with five confederates and one naïve subject in each group (N = 210). Second, in a randomized trial we incentivize the decisions in the line experiment and demonstrate that monetary incentives lower the error rate, but that social influence is still at work. Third, we confront subjects with different political statements and show that the power of social influence can be generalized to matters of political opinion. Finally, we investigate whether intelligence, self-esteem, the need for social approval, and the Big Five are related to the susceptibility to provide conforming answers. We find an error rate of 33% for the standard length-of-line experiment which replicates the original findings by Asch (1951, 1955, 1956). Furthermore, in the incentivized condition the error rate decreases to 25%. For political opinions we find a conformity rate of 38%. However, besides openness, none of the investigated personality traits are convincingly related to the susceptibility of group pressure.

1. Introduction

A core assumption in sociology is that what humans think and do does not only depend on their own attitudes and disposition, but also to a large extent on what others think and do. The power of social influence on individuals’ behavior was demonstrated already in the 1950s in a series of experiments by Solomon Asch [ 1 – 3 ]. Asch invited individuals into the lab and assigned them the task of judging the length of a line. He also placed 6 confederates into the lab who were assigned to give wrong answers publicly, so that the naïve subject could hear them before he provided his own answer. The results were very surprising: on average 35% of the real subjects followed the opinions of the confederates even if their answer was obviously wrong. The work of Asch has attracted a great amount of attention in the social sciences. Hence, a multitude of replications, extensions, and variations of the original studies have been conducted. However, many of these replications were done with student samples in the US, and fewer studies consist of samples from other countries. Furthermore, many replications were undertaken in the 40 years following the original experiment of Asch, but there are fewer replications thereafter. This raises two important questions: First, are the findings of Asch universal or do they predominantly apply to American students? And second, are the findings still valid today or has the influence of others diminished over time, for instance through increased education and democratization?

Moreover, many experiments in psychology are not incentivized by monetary rewards. This is also true for Asch’s original experiments and for most replications of it. However, in real life outside the lab, decisions are usually associated with consequences, either pleasant in the form of rewards, or unpleasant in the form of some kind of punishment. To make the study of decision-making more realistic, experiments in economics usually use monetary incentives [ 4 ]. To provide a conforming but wrong judgment in the original Asch experiment has no consequences, giving rise to the interesting question of whether the finding of Asch still holds when correct answers are rewarded. So far, the effect of incentives in the Asch decision situation has only been investigated rarely [ 5 – 7 ], with inconclusive evidence. Baron et al. [ 5 ] report that use of monetary incentives actually increased conformity when the task was difficult. A decreased conformity rate was only found in situations with easy tasks. Bhanot & Williamson [ 6 ] conducted two online experiments and found that incentivizing correct answers increases the number of conforming answers. Fujita and Mori [ 7 ] compared group reward and individual rewards in the Asch experiment and found that conformity vanished in the individual reward condition. Thus, the existing evidence on the role of incentives is inconclusive, calling for further investigations of the effect of incentives.

Of course, misjudging the length of lines when others do is not important in itself; the Asch experiment created so much attention because it elicits the suspicion that social influence is also present in other and more important social realms, for instance when it comes to political opinions. Early research by Crutchfield [ 8 ] suggests that the original findings on line judgment also transfer over to political opinions. We are only aware of one further study by Mallinson and Hatemi [ 9 ] that investigates the effect of social influence on opinion formation. However, the authors used a group discussion in the treatment condition, and hence diverged somewhat from the original Asch design. Furthermore, investigations of the effect of social conformity on political opinions are always idiosyncratic making further replications on the transferability from lines to a variety of political opinions important and interesting.

Moreover, behaving in a conforming way and misjudging tasks raises a number of interesting questions. About one third of Asch’s subjects was susceptible to social pressure on average. The rest solved the task correctly irrespective of the confederates’ opinion most of the time. How do those who are not influenced by the group differ from the ones that behave in a conformative manner? Crutchfield [ 8 ] investigated a number of personality traits such as competence, self-assertiveness, or leadership ability on the susceptibility to the pressure to conform to the groups’ judgment. However, many of the measurement instruments used by him or by others [ 10 , 11 ] investigating similar questions are suboptimal, and furthermore produced inconclusive results. Hence, it is worthwhile to further investigate the characteristics of those who conform to social pressure and of those who resist it. We are particularly interested in the Big Five, intelligence, self-esteem, and the need for social approval.

The remainder of the article proceeds in four sections. First, in section two, we present an elaborate literature review of the original Asch experiment, and its various replications. Section three describes how we conducted the replication of the Asch experiment and its variant by using political opinions. Furthermore, we describe how we implemented the incentives, and how we measure the various traits that are presumably related to behavior in the Asch experiment. Section four presents the results and section five concludes and discusses ideas for further research.

2. Literature review

In Asch’s [ 2 ] original experiment 6 to 8 confederates gathered in an experimental room and were instructed to give false answers in matching a line with the length of three reference lines. An additional uninstructed subject was invited into the experimental room and asked to provide his judgment after the next to last of the confederates. Asch [ 2 ] reports a mean error rate of 36.8% of the 123 real subjects in the critical trials in which the group provided the wrong answer. This result was replicated remarkably consistently. Bond and Smith [ 12 ] conducted a meta study including 44 strict replications, and report an average error rate of 25%. As with the study by Asch [ 2 ], the vast majority of these replications were conducted with male university students in the US. However, more recent studies from Japan [ 13 , 14 ], and Bosnia and Herzegovina [ 15 ] also confirm Asch’s findings. Takano and Sogon [ 14 ] found an error rate of 25% in male Japanese university students (n = 40) in groups with 6 to 9 confederates. Mori and Arai [ 13 ] used the fMORI technique in which participants wear polarized sunglasses allowing the perception of different lines from the same presentation. The method allows to abandon the use of confederates in the Asch judgment task. They replicated the conformity rate for Japanese female subjects (N = 16) but found no conformity for male subjects (N = 10). Usto et al. [ 15 ] found an error rate of 35% in 95 university students of both sexes from Bosnia and Herzegovina with five confederates per group. Other studies also show that subjects are influenced by groups, when the confederates provided their judgments anonymously or with respect to different judgment tasks such as judging the size of circles, completing rows of numbers, or judging the length of acoustic signals [ 8 , 12 , 16 – 21 ]. More recent studies conducted the Asch experiment also with children [ 22 – 25 ] suggesting that the conformity effect can also be found in preschool children. However, some studies also found age effects, such that younger children conformed to the groups majority judgment, but the effect decreases for adolescents [ 26 , 27 ]. To summarize, given the results of the literature, we expect to find a substantial conformity rate in the replication of the original Asch line experiment (H 1 ).

2.1 Monetary incentives

An important extension of the original Asch experiment is the introduction of incentives. In everyday life, decisions are usually associated with consequences. However, in the Asch experiment, as in many other experiments in psychology, decisions or behavior in the lab usually have no consequences, besides of standing out in the laboratory group. This raises questions of the external validity of non-incentivized experiments. Theoretically, it can be expected that correct judgments are less important if they are not incentivized. This could imply that the findings of the Asch experiment are partly methodological artifacts. So far there is only limited and inconclusive empirical evidence with respect to monetary incentives in the Asch experiment. Early studies analysed the role of the perceived societal or scientific importance of the task [ 20 ]. Later research incentivized correct answers in various conformity experiments. Andersson et al. [ 28 ] report that individual incentives decreased the effect of conformity on the prediction of stock prices. However, Bazazi et al. [ 29 ] report the opposite. They found that individualized incentives increase conformity in comparison to collective payoffs in an estimation task. In the study of Baron et al. [ 5 ] 90 participants solved two eyewitness identifications tasks (a line-up task and a task of describing male figures) in the presence of two unanimously incorrectly-answering confederates. Additionally, task importance (low versus high) and task difficulty (low versus high) were experimentally manipulated resulting in a 2 x 2 between subject design. Subjects in the high task importance condition received $20 if ranked in the top 12% of participants with regard to correct answers. Subjects in the low task importance condition received no monetary incentive for correct answers. The results of Baron et al. [ 5 ] show a conformity rate that closely replicates Asch’s [ 1 – 3 ] finding in the condition without monetary incentives. In the condition including a monetary incentive for correct answers, conformity rates drop by about half to an error rate of 15%. However, this result only emerges in the condition with low task difficulty. For the high task difficulty condition, the opposite effect of monetary incentives was observed. Thus, monetary incentives increased conformity when the task was difficult and decreased conformity in situations with easy tasks. However, one drawback of the study of Baron et al. [ 5 ] is a rather low sample size, which might explain the differential effects by experimental condition.

Fujita and Mori [ 7 ] analysed the effect of individual vs collective payoff in the Asch experiment. They found that the conformity effect disappears in the individually incentivized condition. However, also this study suffered from low sample sizes since there were only 10 subjects in the individualized minority incentive condition. Furthermore, Fujita and Mori [ 7 ] used the fMORI method and report that some subjects might have noticed the trick.

Bhanot and Williamson [ 6 ] conducted online experiments (using Amazon Mechanical Turk) in which 391 participants answered 60 multiple-choice trivia-knowledge questions while the most popular answer was displayed at each question. Correct answers were incentivized randomly with $0, $1, $2 or $3 each in a within-subject design, i.e. randomized over trials, not over subjects. Bhanot and Williamson [ 6 ] found that monetary incentives increase the proportion of answers that align with the majority. Hence, the studies using incentives yield inconclusive and contradicting results: Particularly, Baron et al. [ 5 ] found both an accuracy-increasing and accuracy-decreasing effect of monetary incentives depending on task difficulty. Bhanot and Williamson [ 6 ] found an increased conformity rate, and Fujita and Mori [ 7 ] found that the conformity bias disappears in the individually incentivized condition. Overall, we follow the economic notion that monetary incentives matter and expect that rewards for nonconformity decrease group pressure (H 2 ).

2.2 Political opinions

Another critical question is, whether matters of fact can be generalized to matters of attitude and opinion. Crutchfield [ 8 ] investigated experimentally the influence of social pressure on political opinions in an Asch-like situation. He found that agreement with the statement “Free speech being a privilege rather than a right, it is proper for a society to suspend free speech whenever it feels itself threatened” was almost 40 percentage points higher in the social pressure condition (58%, n = 50) than in the individual judgment condition (19%, n = 40). Furthermore, he observed a difference of 36%-points if the confederates answer “subversive activities” to the question "Which one of the following do you feel is the most important problem facing our country today? Economic recession, educational facilities, subversive activities, mental health or crime and corruption” as compared to an individual judgment condition (48% vs 12%). However, the results are based on a rather small number of cases and decisions were anonymous, unlike the original design of Asch.

To the best of our knowledge, there is only one further study that experimentally investigates the influence of social pressure on opinions regarding political issues in an Asch-like situation. In the study of Mallinson and Hatemi [ 9 ] participants (n = 58) were asked to give their opinion on a specific local political issue before and after a 30–45 minutes face-to-face group discussion (treatment condition). In the control condition subjects received written information that contradicts their initial opinion. They found that in the control condition only 8% changed their initial opinion when provided with further information, while in the treatment condition 38% of subjects changed their opinion. Yet, in this recent study the sample size is also rather small. To sum up, given the results of these two studies, we expect that groups exert influence also on political opinions (H 3 ).

2.3 Individual differences

Crutchfield [ 8 ] was also the first who investigated the relationship between personality traits and the susceptibility to the pressure of conformity. He found that low conformity rates were related to high levels of intellectual competence, ego strength, leadership ability, self-control, superiority feelings, adventurousness, self-assertiveness, self-respect, tolerance of ambiguity, and freedom from compulsion regarding rules. High levels of conformity were observed for subjects with authoritarian, anxious, distrustful, and conventional mindsets. However, no substantial correlation was found for neuroticism. Obviously, Crutchfield’s [ 8 ] study is limited by a rather low number of subjects (N = 50). Moreover, the measurement instruments used may be debatable from a contemporary point of view. We are aware of one more recent study with a sufficiently high number of study subjects and more rigid measurement instruments to test the influence of personality traits on conformity in Asch-like situations: Kosloff et al. [ 19 ] analysed the association of the Big Five personality traits (agreeableness, conscientiousness, extraversion, neuroticism, and openness) with conformity in public ratings of the humorousness of unfunny cartoons in 102 female college students. Kosloff et al. [ 19 ] found that subjects with low neuroticism, high agreeableness, and high conscientiousness scores show high levels of conformity. Extraversion, and openness were not associated with conformity ratings. Beyond that, we are not aware of any more studies that investigate the influence of the Big Five personality traits in the original Asch situation. However, there is evidence that openness is linked to nonconformity. Eck and Gebauer [ 30 ] argue that “open people engage in independent thought and, thus, rely little on the conformity heuristic”.

Crutchfield [ 8 ] studied the effect of intellectual competence on conformity. He found that higher competence was associated with lower levels of conformity. However, intelligence was measured by the subjective ratings of the experimental staff. Iscoe, Williams, and Harvey [ 10 ] exposed high school students (7 to 15 years) to group pressure in an acoustic task (counting metronome ticks), and approximated intelligence by subjects’ school records. They found no correlation of school records with conformity. Uchida et al. [ 31 ] studied 12 to 14 year-old high school students and assessed scholastic achievements by their school performance. They report that high achievers conformed less to the majority than low achievers. Hence, results of the effect of intelligence on conformity are inconclusive so far and the existing studies use indirect measures (school grades) but do not measure intelligence directly.

The effect of self-esteem (or self-assertiveness, self-consciousness) on conformity was only investigated in a few studies so far. Kurosawa [ 11 ] found no effect on conformity when the decision of the minority subject was preceded by two confederates. In groups of four, confederates’ self-esteem had a negative effect on conformity. Similarly, Tainaka et al. [ 32 ] found in a sample of Japanese female students that those with low self-esteem conformed more often in a co-witness task.

In addition, the need for social approval may explain individual differences in conformity behavior. The urge to please others by adhering to social norms is expected to be positively related to conformity, simply because conformity is socially approved in many situations and because of a general tendency among humans toward acquiescence. Once more, Crutchfield [ 8 ] provided the first hints of a positive relationship between the need for social approval and conforming behavior in an anonymous Asch situation. However, the measurement instrument he used is debatable. Strickland and Crowne [ 33 ] confirmed Crutchfield’s [ 8 ] finding in a sample of 64 female students exposed to an Asch-like acoustic judgment task using the Crowne-Marlowe (CM) social desirability scale [ 34 , 35 ] to gauge the need for social approval. Again, we are not aware of any other more recent study on this aspect. Hence, we investigate the association of the need for social approval using the CM social desirability scale as well as a more recent and supposedly more appropriate instrument to capture the need for social approval [ 36 ]. Summarizing, we expect to find a positive association between social approval and conformity (H 4 ), and negative associations for intelligence (H 5 ) and self-esteem (H 6 ). With respect to the Big Five we follow Eck and Gebauer [ 30 ] and expect a negative relation between openness and conformity (H 7 ).

Finally, Crutchfield [ 8 ] also analysed the influence of gender on conformity in a sample of 40 female and 19 male college students (study two). He found that young women show higher conformity rates than young men. Yet, in a third study he found that female college alumnae (N = 50) show lower conformity rates than in study one. Hence, Crutchfield’s [ 8 ] findings for the gender effect are inconclusive. However, Bond and Smith [ 12 ] report in their meta-analysis higher conformity rates for females. The study by Griskevicius et al. [ 18 ] shows that gender-differences in conformity depend on the activation of behavioral motives. Men who were primed to attract a mate revealed more independent judgments than women primed to attract a mate, supposedly because of differing mating preferences in men and women. Therefore, we wonder, whether we can replicate the finding that females are more conformative than males in the Asch experiment.

3. Design and method

3.1 procedure and materials.

The experiment consisted of three parts. Part 1 was designed to replicate the original Asch experiment. For this purpose, we recruited 210 subjects on the campus of the University of Bern. Informed consent was obtained verbally before participants entered the experimental room. We randomized subjects into two groups. In group one subjects had to judge the length of lines, as in the original Asch experiment. For this purpose, we placed 5 confederates in addition to a naïve subject in a room. The confederates were asked to behave as naïve subjects and entered the room one after the other. The front row of the seats in the experimental room were numbered such that subjects sat next to each other. The naïve subject was always assigned to seat number 5, leaving the last seat to another confederate. First, we presented some instructions to the subjects: “Welcome to our study on decision-making behavior and opinions. This study consists of two parts: In the first part in this room, we ask you to solve a total of 10 short tasks. In the second part in the room next door, we ask you to complete a short questionnaire on the laptop. In total, this study takes about 40 minutes. As compensation for your participation, you will receive 20 Swiss francs in cash after completing the study.” We then presented a reference line to subjects next to three other lines that were numbered 1 through 3 on projected slides. Subjects were asked to judge the length of the reference line by naming the number of the line that corresponds to the reference line in length. We presented 10 such line tasks (see Fig A1 in the S1 Appendix ). In the first two trials as well as in trials number 4 and 8, confederates pointed out the correct lines. Four trials were easy tasks, since the difference between the reference line and two of the other lines was large. The other six trials were more difficult, since the differences were small. Subjects were asked to call out the number of the correct line always starting with subject 1 through 6.

After the line task in part 2 of the experiment subjects were confronted with 5 general questions on different political issues. The statements were selected because we believe they describe fundamental attitudes towards different political or social groups in a democracy. The five statements read (1) “Do you think that the Swiss Federal Government should be given more power?”, (2) “Do you think trade unions should be given more power in Switzerland?”, (3) “Do you think that the employers’ association in Switzerland should be given more power?”, (4) “Do you think that citizens should be given more liberties in Switzerland?”, and (5) “Do you think that companies in Switzerland should be given more freedom?”. Subjects were asked to answer all 5 questions with either yes or no. The confederates in this group were instructed to answer “yes” to the first question and “no” to the rest. We chose this sequence of “yes” and “no” to prevent that subjects discover the existence of confederates. Finally, part 3 of the experiment consisted of an online questionnaire which subjects were asked to complete. To conceal that some participants were confederates all 6 participants were accompanied to separate rooms where the online-questionnaire was installed on a laptop. The questionnaire was designed to measure a number of different personality traits. Particularly, we measured the Big Five using a 10-item scale (two items for each of the 5 traits) as suggested by Rammstedt et al. [ 37 ] (see Table A1 in the S1 Appendix for item wording); a 10-item scale measuring self-esteem as suggested by Rosenberg [ 38 ] (see Table A2 in the S1 Appendix ); a short version of the Hagen Matrices Test [ 39 ] to measure intelligence and the 10-item version of the Martin Larson Approval Motivation Scale (MLAM) [ 36 ].

In group 2 the experimental design and procedure was the same as in group 1 besides the fact that correct answers in the length of lines judgment task were incentivized. In addition to the 20 Swiss francs show-up fee, subjects received one Swiss franc for every correct answer in the line judgment task, and hence, could earn up to 30 Swiss francs in total. Since there are no correct answers to political opinions these were not incentivized. However, we randomized the confederates’ answers to political opinion questions independently of whether a subject was in the incentivized or non-incentivized group. In one version confederates answered “yes” to the first question and “no” to the four other questions. In the other version the sequence of the confederates’ response was “no” to the first question and “yes” in response to the other four. The experiment was conducted by three different research teams consisting of 7 student assistants each. In every group 5 students acted as confederates and 2 as research assistants, recruiting subjects, welcoming and instructing them in the laboratory room, and reading out loud the projected instructions.

A power analysis suggested that we need about 100 subjects per experimental condition to find statistically significant (α = 0.05) differences of 5 percentage points for a power of 0.8. Hence, we stopped recruiting subjects after reaching 210 participants. The experiment was conducted between March 16, 2021 and April 30, 2021. The authors had no access to any information that links individual identifiers to the data. Subjects were debriefed after the end of the study by email.

Overall, 210 subjects participated in the experiment (female = 61%, mean age = 22.6). 102 subjects were randomly assigned to the non-incentivized group and 108 into the group with incentives. Moreover, 113 subjects were assigned to the sequences of “yes” and four “no” of the political opinion task and 97 to the reversed sequence, suggesting that the randomization procedure worked well. The questionnaire also contained an attention check. The question reads “In the following we show you five answer categories. Please do not tick any of the answers”. Four subjects failed to comply and ticked an answer, suggesting that they did not pay proper attention to the question wording. These subjects were excluded from the analysis. Furthermore, we asked subjects at the end of the questionnaire what they think the experiment was about. Three subjects recognized that the experiment was the line task experiment of Asch or expressed the suspicion that some of the other group members were confederates. We also excluded these three subjects from the analysis. Moreover, one subject answered the question about their gender with “other” and was also excluded from the analysis. Hence, these exclusions result in 202 valid cases. However, the results presented do not depend on these eight excluded observations.

Fig 1 presents the results of the ten line length tasks for the non-incentivized (grey bars) and for the incentivized conditions (blue bars). As can be clearly seen, almost none of the naïve subjects gave an incorrect answer when the group provided the correct answer which was the case in decision situations 1, 2, 4 and 8. However, when the group provides the false answer a substantial number of naïve subjects provided this incorrect answer as well (decision situations 3, 5, 6, 7, 9, and 10). The proportion of incorrect answers in the non-incentivized condition is relatively small in decision 3 (10%), but relatively high in decisions number 6 and 7 (44% and 47%). The average of incorrect answers is 33% in the non-incentivized group, which is a perfect replication of Asch’s (1955) original 36.8% result (two sample two-sided T-test, t(16) = 0.59, p = 0.57).

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Note: Percent of correct answers by experimental group and trial including 95% confidence intervals. The numbers on top of the bars denote the trial numbers. “correct” stands for uncritical trials, “false” for critical trials. “easy” denotes easy trials with big differences between the lines, and “hard” denotes more difficult trials with smaller differences between the lines. The numbers between the bars denote the difference in proportions between the groups in percentage points. One-sided T-tests: * = p < 0.05. N without incentive (no) = 99, n with incentive (yes) = 103.

When correct answers are incentivized, the proportion of incorrect answers decreases by on average 8%-points. The difference between the groups is statistically significant in 2 out of 6 critical trials (p < 0.05 for one-sided T-tests). The difference also becomes evident when we consider the number of incorrect answers in the 6 critical trials. When decisions were not incentivized subjects gave on average 1.97 incorrect answers. In the incentivized condition the average number dropped to 1.47, leading to a statistically significant difference of 0.5 incorrect answers (t(208) = 2.24, p = 0.03 for two-sided T-test).

Next, Fig 2 presents the results concerning the five political questions. When the group said “yes” to the question of whether the Swiss Federal Council (the government in Switzerland) should have more power, 27% of the naïve subjects did so as well. When the group said “no” only 3% of the subjects said “yes” resulting in a difference of 23.4%-points. When the group said that trade unions should have more power 72% of the subjects answered “yes” as compared to only 29% when the group said “no” resulting in a difference of 43%-points. Similarly, the question of whether the employers’ association should have more power is agreed to by 44% and 6% respectively, depending on the group agreeing or disagreeing. Moreover, 81% of the subjects agreed that citizens in Switzerland should be given more liberties when the group does so, and 33% agreed to this question when the group says “no”. Finally, 46% said that companies should be given more freedom when the group agreed but only 8% did so when the group denied this question. The average difference in the proportion of yes-answers is 38%-points and all 5 differences are statistically highly significant. This result corresponds astonishingly close to the result in the length of line experiment and suggests that the influence of group pressure can be generalized to the utterance of political opinions.

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Note: Percent of ‘yes’ answers to five general questions on political opinions in which all confederates answered uniformly ‘yes’ or ‘no’, by experimental group including 95% confidence intervals. The numbers on top of the bars stand for the difference in proportions between the respective groups in percentage points. Two-sided T-tests: *** = p < 0.001. n (sequence yes, no, no, no, no) = 109, n (sequence no, yes, yes, yes, yes) = 93.

One interesting question is whether the susceptibility to group pressure is linked to certain personality traits. To investigate this question, we count the number of wrong answers in the six critical trials of the length of line task. This variable is our dependent variable and runs from 0 when a subject always gave correct answers to 6 for subjects who gave only wrong answers. First, we wondered whether conformity is linked to the Big Five personality traits. We measured the Big Five using a short 10-item version as suggested by Rammstedt et al. [ 37 ] which measures each trait (openness, extraversion, agreeableness, conscientiousness, and neuroticism) with two questions (see Table A1 in the S1 Appendix ).

Second, we incorporate a 10-item measure of self-esteem, as suggested by Rosenberg [ 38 ], into the analysis (see Table A2 in the S1 Appendix ). Each item of the scale has four answer categories ranging from 1 = “disagree strongly”, 2 = “disagree”, 3 = “agree” to 4 = “agree strongly”. Subjects that score high on self-esteem are expected to have stronger confidence in their own perception and should be less influenced by the group’s opinion. Third, we measured individuals’ intelligence using a short version of the Hagen Matrices Test (HMT) [ 39 ]. The HMT consists of six 9-field matrices that show graphical symbols that follow a logical order. The last field is missing and the task of the subjects is to pick the correct symbol, out of eight, that fits and completes the pattern of the matrix. Hence, the HMT ranges from 0 if no answer is correct to 6 for subjects who provided six correct answers. The hypothesis is that subjects who score high on the HMT are less susceptible to the pressure of the group and also provide more correct answers in the line task.

Finally, conformity might be linked to the need for social approval. We measured the need for social approval with a 10-item version of the Martin Larson Approval Motivation Scale (MLAM) [ 36 ] (see Table A3 in the S1 Appendix ). Individuals that score highly on the MLAM display high need for social approval by others. Hence, we expect that subjects with higher values on the MLAM should also conform more often to the opinions of others in order to receive social approval. A summary of the descriptive information of the considered variables is depicted in Table A4 in the S1 Appendix . To investigate whether any of the measured personality traits are linked to the answering behavior in the line task we conducted multiple OLS regression analysis. The results of this analysis are depicted in the coefficient plots in Fig 3 (see also Table A5 in the S1 Appendix ).

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Note: N = 202. Unstandardized coefficients of multiple linear OLS regressions including robust 95% confidence intervals. Poisson and negative binomial models do not alter the results in any substantial way. Variables marked with an ‘*’ indicate statistically significant differences in the coefficients between models (2) and (3).

First, model 1 presents the effects on the number of conforming answers for the whole sample. In the incentivized condition subjects gave on average 0.43 fewer conforming answers as compared to the unincentivized condition. This effect mirrors the bivariate result already presented in Fig 1 and is statistically significant for the 5% level. In tendency, females show more conforming answers, but this effect is statistically only significant for the 10% level. Besides “openness” none of the personality traits contained in the Big Five show any statistically significant effects. This is also true for the other effects of intelligence, self-esteem, and the measure for social approval seeking. Models 2 and 3 show the results for men and women separately. The separate results suggest that women react somewhat more strongly to incentives than do men. However, a test for differences in coefficients suggests that the effects do not differ (χ 2 (1) = 1.11, p = 0.29). Intelligence seems to have greater importance for men, leading to 0.27 fewer conforming answers for every correct answer of the HMT. However, this effect does not differ statistically from the effect for females (χ 2 (1) = 1.35, p = 0.25). No difference in effects can be observed for self-esteem. However, in the female sample the need for social approval is positively linked to the number of conforming answers, which is not the case in the male sample (χ 2 (1) = 4.23, p = 0.04); but the effect of social approval in the female sample is relatively small.

We conducted a number of robustness checks with the presented analyses. Since our dependent variable is a count variable (number of conforming answers) the models can also be estimated using Poisson regressions or negative-binomial models. However, none of our presented results change in any substantial way using these alternatives. Furthermore, we excluded 24 more subjects who when asked at the end of the experiment about the goal of the study said that the experiment was about group pressure or conformity, although they did not explicitly mention Asch or the suspicion that other participants were confederates. But these additional exclusions also did not change the results substantially (see Table A6 in the S1 Appendix ). Finally, we also incorporated the 10-item version of the Marlowe-Crowne Scale [ 34 , 35 ] suggested by Clancy [ 40 , 41 ]. However, inclusion of the scale did not show any statistically significant effects or did change any of the other estimates.

5. Conclusion and discussion

In this study we first replicated the original experiment of Asch [ 1 – 3 ] with 5 confederates and ten line tasks. We find an average error rate of 33% which replicates the original findings of Asch very closely and which is in line with other replications that were conducted predominately with American students [ 12 ]. Together with recent studies from Japan [ 14 ], and Bosnia and Herzegowina [ 15 ], our study provides further evidence that the influence of groups on individuals’ judgments is a universal phenomenon, and is still valid today. Furthermore, we incentivized the decisions and find a drop of the error rate by 8%-points to 25%. Hence, monetary incentives do not eliminate the effect of group pressure. This finding sheds doubt on former results which predominately show the opposite effect, namely that incentives increase compliance [ 5 , 6 ].

Moreover, our study suggests that group pressure is not only influential in the simple line task but also when it comes to political opinions. We randomized the groups’ response to five different political statements and find an average conformity rate of 38%. Hence, these results suggest that the original finding of Asch can also be generalized to matters of opinion. This result is in line with former evidence by Crutchfield [ 8 ], and Mallinson and Hatemi [ 9 ]. However, both of these studies had only small sample sizes of 50 and 58 subjects respectively, which called for further replication studies. Finally, we measured the Big Five, intelligence, self-esteem and social approval. With the exception of openness, our study finds no support that these personality traits are statistically significantly related to the susceptibility of group pressure.

Of course, our study has some limitations, which suggest a number of further research questions. First, we used a relatively large sample of 202 subjects providing more statistical power than former replications and extensions of the Asch experiment; however, our subjects were also students, and hence, it would be important to have further replications with non-student samples. This would allow further investigations of the susceptibility to group pressure with respect to age, different occupational groups, different social backgrounds, and different levels of social experience.

Second, the subjects we investigate are strangers. That means the single naïve subjects did not know the confederates. An interesting question for further research would be, whether group pressure is stronger among non-strangers or whether dissent becomes more acceptable among a group of friends.

Third, we demonstrate that monetary incentives reduce the error rate. However, our incentives were one Swiss franc for every correct answer, and hence small. Thus, the interesting question remains whether larger incentives reduce the error rate further, or can even lead to the elimination of it.

Fourth, the political statements we choose are relatively moderate and general. This leaves the question open as to whether subjects would also conform to more extreme or socially less acceptable statements. Furthermore, our subjects might have rarely thought about the statements we provided, leaving the question of what would happen with respect to statements about which subjects had stronger opinions or which are more related to their identity.

With the exception of openness all personality traits considered (e.g. intelligence, self-esteem, need for social approval) are not related to conformity. This raises a number of very interesting research questions. One possibility is that the traits were not measured good enough, and that measurement errors impede the identification of these individual differences. This concern applies particularly to the measurement of the Big Five where we relied on the short 10-item version suggested by Rammstedt et al. [ 37 ]. Hence, the puzzling result that openness leads to less conformity must be replicated before it can count as a reliable finding. However, the finding is in line with the assumption of Eck and Gebauer [ 30 ]. Another possibility is that other personality traits are more important when it comes to conformity behavior. Hence, there is much room for further interesting research concerning conformity behavior in situations of group pressure.

Supporting information

S1 appendix, acknowledgments.

We like to thank our student assistants for helping us with the data collection. Their names are: Yvonne Aregger, Elias Balmer, Ambar Conca, Davide Della Porta, Shania Flück, Julian Gerber, Anna Graf, Ina Gutjahr, Kim Gvozdic, Anna Häberli, Chiara Heiss, Paula Kühne, Jenny Mosimann, Remo Parisi, Elena Raich, Virginia Reinhard, Fiona Schläppi, Maria Tournas, Angela Ventrici, Marco Zbinden, Sarah Zwyssig.

Funding Statement

The author(s) received no specific funding for this work.

Data Availability

Chapter 65 . Conformity: The Asch Experiment

Learning objectives.

independent and dependent variables in asch experiment

Describe the results of the Solomon Asch experiment on conformity.

Identify social situations that create strong pressure to conform to a group standard.

Select the NEXT button to continue with the Review.

independent and dependent variables in asch experiment

1. One of the most important principles in psychology is the power of social influence. The behavior of other people affects our behavior, and we feel pressure to make our actions match those of the people around us. This is called conformity —adjusting our thinking or behavior to coincide with a group standard.

2. The pressure to conform is very strong in ambiguous situations. If you don't know what to do, the best advice is to watch what others are doing and then imitate them. For example, if you don’t know which fork to use for each course of a banquet, you would probably conform to the behavior of the people around you.

3. But what about unambiguous situations? Research by social psychologist Solomon Asch was the first to demonstrate that people will conform to a group's judgment even if that judgment is clearly wrong. In Asch’s famous experiment , groups of six or seven people were given a visual perception test. Each participant was asked to decide which of three comparison lines was the same length as a standard line, and then call out that judgment for the experimenter to record.

4. All but one of the participants in each testing group was paid by the experimenter to give the wrong answer on some trials, such as claiming that line 3 is the correct answer in this example. Surprisingly, more than two-thirds of the “real” participants gave in to group pressure on at least some of the trials. They denied the evidence from their own eyes, and conformed by agreeing with the group’s incorrect answer.

5. Asch found that the pressure to conform was greatest when the behavior was public and the group was unanimous. If even one other person defied the group, the "real" participant was empowered to give the correct answer rather than go along with the group's incorrect answer. If the “real” participant could answer privately, that person almost always gave the correct answer.

Practice 1: Simulating the Asch Experiment

Select the PLAY button to view an animation of the first two trials of the experiment.

Here are the six participants in Asch's study. The experimenter has explained the instructions, and the participants are ready to begin the experiment . The person with the brown shirt (in position 5) is the only real participant—all the others are accomplices of the experimenter who have been instructed to give the correct answer for the first two trials, and the wrong answer for all remaining trials.

Practice 2: The Critical Trials

Select the PLAY button to view an animation of the next four trials of the experiment.

How would you respond when the other people in the group begin giving the wrong answer? Would you stand firm and ignore the others, or would you cave in to group pressure and conform to the group's judgment? For Asch, the next several trials were critical for finding the answer to these questions.

Practice 3: The Results

Select the NEXT button and move to Quiz 1.

Asch found that, when the accomplices unanimously agreed on an obviously incorrect judgment, the real participants conformed to the group decision and reported the group's wrong answer more than one-third of the time. Apparently, the desire to be "like everybody else" was more powerful than the desire to be accurate.

The real participants had an error rate of 37 percent in this group setting, compared with an error rate of less than 1 percent when other participants were tested individually on this same task.

Even more striking, in the group setting, 74 percent of the real participants conformed on at least one of the critical trials!

Select a button to indicate whether each statement is True or False . When responses have been placed for all the statements, select the CHECK ANSWER button.

TrueFalse

Some of the participants in the Asch experiment were paid by the experimenter to give the correct answer on every trial.

Asch told the participants in the Asch experiment that the experiment was about visual perception, when it was really about conformity.

Solomon Asch found that people tend to follow the group in ambiguous situations, but not when the correct answer is unambiguous.

Answer the question. Then, select the CHECK ANSWER button.

The following experiment scenarios are variations on the original Asch experiment. There is only one real participant. The others are accomplices paid to give a specified answer. All participants answered in order (1 through 6).

Experiment 1: The real participant was seated in position 5. Everything was identical to the original Asch experiment, except that the person in position 2 always gave the correct answer.

Experiment 2: The real participant was seated in position 1. Everything else was identical to the original Asch experiment.

Experiment 3: The real participant was seated in position 5. Everything was identical to the original Asch experiment, except that the experiment had already started by the time the real participant arrived, so the real participant was allowed to write the answers on paper rather than call them out.

Experiment 4: The real participant was seated in position 6. Everything else was identical to the original Asch experiment.

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The Asch Conformity Experiments

What These Experiments Say About Group Behavior

What Is Conformity?

Factors that influence conformity.

The Asch conformity experiments were a series of psychological experiments conducted by Solomon Asch in the 1950s. The experiments revealed the degree to which a person's own opinions are influenced by those of a group . Asch found that people were willing to ignore reality and give an incorrect answer in order to conform to the rest of the group.

At a Glance

The Asch conformity experiments are among the most famous in psychology's history and have inspired a wealth of additional research on conformity and group behavior. This research has provided important insight into how, why, and when people conform and the effects of social pressure on behavior.

Do you think of yourself as a conformist or a non-conformist? Most people believe that they are non-conformist enough to stand up to a group when they know they are right, but conformist enough to blend in with the rest of their peers.

Research suggests that people are often much more prone to conform than they believe they might be.

Imagine yourself in this situation: You've signed up to participate in a psychology experiment in which you are asked to complete a vision test.

Seated in a room with the other participants, you are shown a line segment and then asked to choose the matching line from a group of three segments of different lengths.

The experimenter asks each participant individually to select the matching line segment. On some occasions, everyone in the group chooses the correct line, but occasionally, the other participants unanimously declare that a different line is actually the correct match.

So what do you do when the experimenter asks you which line is the right match? Do you go with your initial response, or do you choose to conform to the rest of the group?

Conformity in Psychology

In psychological terms, conformity refers to an individual's tendency to follow the unspoken rules or behaviors of the social group to which they belong. Researchers have long been been curious about the degree to which people follow or rebel against social norms.

Asch was interested in looking at how pressure from a group could lead people to conform, even when they knew that the rest of the group was wrong. The purpose of the Asch conformity experiment was to demonstrate the power of conformity in groups.

Methodology of Asch's Experiments

Asch's experiments involved having people who were in on the experiment pretend to be regular participants alongside those who were actual, unaware subjects of the study. Those that were in on the experiment would behave in certain ways to see if their actions had an influence on the actual experimental participants.

In each experiment, a naive student participant was placed in a room with several other confederates who were in on the experiment. The subjects were told that they were taking part in a "vision test." All told, a total of 50 students were part of Asch’s experimental condition.

The confederates were all told what their responses would be when the line task was presented. The naive participant, however, had no inkling that the other students were not real participants. After the line task was presented, each student verbally announced which line (either 1, 2, or 3) matched the target line.

Critical Trials

There were 18 different trials in the experimental condition , and the confederates gave incorrect responses in 12 of them, which Asch referred to as the "critical trials." The purpose of these critical trials was to see if the participants would change their answer in order to conform to how the others in the group responded.

During the first part of the procedure, the confederates answered the questions correctly. However, they eventually began providing incorrect answers based on how they had been instructed by the experimenters.

Control Condition

The study also included 37 participants in a control condition . In order to ensure that the average person could accurately gauge the length of the lines, the control group was asked to individually write down the correct match. According to these results, participants were very accurate in their line judgments, choosing the correct answer 99% of the time.

Results of the Asch Conformity Experiments

Nearly 75% of the participants in the conformity experiments went along with the rest of the group at least one time.

After combining the trials, the results indicated that participants conformed to the incorrect group answer approximately one-third of the time.

The experiments also looked at the effect that the number of people present in the group had on conformity. When just one confederate was present, there was virtually no impact on participants' answers. The presence of two confederates had only a tiny effect. The level of conformity seen with three or more confederates was far more significant.

Asch also found that having one of the confederates give the correct answer while the rest of the confederates gave the incorrect answer dramatically lowered conformity. In this situation, just 5% to 10% of the participants conformed to the rest of the group (depending on how often the ally answered correctly). Later studies have also supported this finding, suggesting that having social support is an important tool in combating conformity.

At the conclusion of the Asch experiments, participants were asked why they had gone along with the rest of the group. In most cases, the students stated that while they knew the rest of the group was wrong, they did not want to risk facing ridicule. A few of the participants suggested that they actually believed the other members of the group were correct in their answers.

These results suggest that conformity can be influenced both by a need to fit in and a belief that other people are smarter or better informed.

Given the level of conformity seen in Asch's experiments, conformity can be even stronger in real-life situations where stimuli are more ambiguous or more difficult to judge.

Asch went on to conduct further experiments in order to determine which factors influenced how and when people conform. He found that:

  • Conformity tends to increase when more people are present . However, there is little change once the group size goes beyond four or five people.
  • Conformity also increases when the task becomes more difficult . In the face of uncertainty, people turn to others for information about how to respond.
  • Conformity increases when other members of the group are of a higher social status . When people view the others in the group as more powerful, influential, or knowledgeable than themselves, they are more likely to go along with the group.
  • Conformity tends to decrease, however, when people are able to respond privately . Research has also shown that conformity decreases if people have support from at least one other individual in a group.

Criticisms of the Asch Conformity Experiments

One of the major criticisms of Asch's conformity experiments centers on the reasons why participants choose to conform. According to some critics, individuals may have actually been motivated to avoid conflict, rather than an actual desire to conform to the rest of the group.

Another criticism is that the results of the experiment in the lab may not generalize to real-world situations.

Many social psychology experts believe that while real-world situations may not be as clear-cut as they are in the lab, the actual social pressure to conform is probably much greater, which can dramatically increase conformist behaviors.

Asch SE. Studies of independence and conformity: I. A minority of one against a unanimous majority . Psychological Monographs: General and Applied . 1956;70(9):1-70. doi:10.1037/h0093718

Morgan TJH, Laland KN, Harris PL. The development of adaptive conformity in young children: effects of uncertainty and consensus . Dev Sci. 2015;18(4):511-524. doi:10.1111/desc.12231

Asch SE. Effects of group pressure upon the modification and distortion of judgments . In: Guetzkow H, ed.  Groups, Leadership and Men; Research in Human Relations. Carnegie Press. 1951:177–190.

Britt MA. Psych Experiments: From Pavlov's Dogs to Rorschach's Inkblots . Adams Media. 

Myers DG. Exploring Psychology (9th ed.). Worth Publishers.

By Kendra Cherry, MSEd Kendra Cherry, MS, is a psychosocial rehabilitation specialist, psychology educator, and author of the "Everything Psychology Book."

Psychology Notes by ThePsychology.Institute

Decoding Conformity: Alternatives and Consequences in Asch’s Experiments

independent and dependent variables in asch experiment

Table of Contents

Have you ever agreed with a group despite your own differing opinion, simply to avoid standing out? This phenomenon is at the heart of Asch’s conformity experiments, a classic study in social psychology . Solomon Asch ’s experiments from the 1950s still resonate today, revealing the powerful influence of social pressure on our decisions. In this exploration, we’ll unravel the intricate dance between conformity and independence, and the consequences that come with the choices we make under the watchful eye of society.

The Asch Conformity Experiments Explained

Solomon Asch’s experiments placed participants in a group setting where they were asked to compare the length of lines. Unbeknownst to the subject, the group was comprised of actors instructed to give incorrect answers. The true test was whether the subject would conform to the group’s wrong consensus or trust their own perception. The results were startling, with a significant number of participants choosing to conform to the incorrect majority.

The Conflict of Choice: Conformity vs. Independence

Participants in Asch’s study faced a dilemma: conform to the majority and avoid the discomfort of being different, or uphold their independence by trusting their senses despite potential ostracism. This conflict mirrors everyday situations where social influence is at play. Whether it’s following fashion trends or adhering to group ideologies, the tension between fitting in and standing out is a fundamental aspect of human behavior.

Conformity: The Path of Least Resistance

  • Fear of Rejection : The discomfort of potential social rejection often leads individuals to conform.
  • Desire for Harmony : Aiming for group harmony, individuals may silence their dissenting opinions.
  • Uncertainty : In ambiguous situations, looking to others can provide a sense of guidance.

Independence: The Road Less Traveled

  • Trust in Perception : Relying on one’s senses can be empowering, affirming self-confidence and judgment.
  • Social Costs : Standing against the group may lead to isolation or marginalization.
  • Long-term Benefits : Upholding personal integrity can build resilience and foster leadership qualities.

Insights into Human Behavior

The Asch experiments are more than a psychological curiosity; they offer profound insights into human social behavior. Conformity can be seen as a social survival tactic , while independent thought often drives innovation and progress. Understanding this dynamic helps us navigate complex social landscape s, from the workplace to social movements .

Social Pressure in Action

Social pressure is omnipresent, shaping decisions in subtle and overt ways. It can influence voting behavior, consumer choices, and even moral judgments. Recognizing the mechanisms of social influence is the first step toward mindful decision-making .

The Value of Independent Thought

While conformity often gets a bad rap, independent thought is celebrated as a hallmark of progress. It’s the force behind challenging the status quo , fostering critical thinking , and leading societal change. Encouraging independence can cultivate creativity and innovation in various domains.

Navigating the Social Maze: Strategies for Balancing Conformity and Independence

Finding the balance between conforming for social cohesion and asserting independence for personal integrity is a delicate act. Here are some strategies to navigate this social maze:

Cultivating Self-Awareness

  • Reflection : Regularly reflect on decisions to determine if they’re a result of personal belief or social pressure.
  • Self-Confidence : Building self-confidence can reduce the need for external validation.

Developing Critical Thinking

  • Questioning Norms : Learn to question social norms and consider the rationale behind them.
  • Seeking Information : Gather diverse opinions and information to make well-informed decisions.

Choosing Your Battles

  • Prioritization : Not all situations require taking a stand. Choose the moments when independence is most valuable.
  • Impact Assessment : Consider the potential impact of conformity versus independence on personal and social levels.

The legacy of Asch’s conformity experiments endures because it shines a light on the human condition. Our choices, whether swayed by the group or guided by our convictions, define us and the society we live in. By understanding the dynamics of conformity and independence, we can better navigate the social pressures that shape our lives and make decisions that align with our values and beliefs.

What do you think? Have you ever found yourself conforming to a group against your better judgment? How do you strike a balance between fitting in and standing out? Share your experiences and thoughts on the fine line between conformity and independence.

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Social Psychology

1 Definition, Concept and Research Methods in Social Psychology

  • Definition and Concept of Social Psychology
  • Research Methods in Social Psychology
  • Experimental Methods
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2 Historical Perspective of Social Psychology, Social Psychology and Other Related Disciplines

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3 Social and Person Perception – Definition, Description and Functional Factors

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  • Social Perception – Definition
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  • Understanding of the Most Permanent or Lasting Characteristics – Attributions
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  • Implicit Personality Theory
  • Person Perception
  • Social Categorisation

4 Cognitive Basis and Dynamics of Social Perception and Person Perception

  • Cognitive and Motivational Basis of Social and Person Perception
  • Bias in Attribution
  • Role of Emotions and Motivation in Information Processing
  • Motivated Person Perception
  • Effect of Cognitive and Emotional States

5 Definition, Concept, Description, Characteristic of Attitude

  • Defining Attitudes
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  • Functions of Attitudes

6 Components of Attitude

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7 Predicting Behaviour from Attitude

  • Relationship between Attitude and Behaviour
  • Attitudes Predict Behaviour
  • Attitudes Determine Behaviour?
  • Behaviour Determine Attitudes

8 Effecting Attitudinal Change and Cognitive Dissonance Theory, Compliance of Self-perception Theory, Self-affirmation

  • Self Presentation
  • Cognitive Dissonance
  • Self Perception
  • Self Affirmation

9 Introduction to Groups- Definition, Characteristics and Types of Groups

  • Groups-Definition Meaning and Concepts
  • Characteristics Features of Group
  • Types of Group
  • The Role of Groups

10 Group Process- Social Facilitation, Social Loafing, Group Interaction, Group Polarization and Group Mind

  • Social Facilitation
  • Social Loafing
  • Group Interaction
  • Group Polarization

11 Group Behaviour- Influence of Norms, Status and Roles; Introduction to Crowd Behavioural Theory, Crowd Psychology (Classical and Convergence Theories)

  • Human Behaviour in Groups
  • Influence of Norms Status and Roles
  • Crowd Behavioural Theory
  • Crowd Psychology

12 Crowd Psychology- Collective Consciousness and Collective Hysteria

  • Crowd: Definition and Characteristics
  • Crowd Psychology: Definition and Characteristics
  • Collective Behaviour
  • Collective Hysteria

13 Definition of Norms, Social Norms, Need and Characteristics Features of Norms

  • Meaning of Norms
  • Types of Norms
  • Violation of Social Norms
  • Need and Importance of Social Norms
  • Characteristic Features of Social Norms

14 Norm Formation, Factors Influencing Norms, Enforcement of Norms, Norm Formation and Social Conformity

  • Norm Formation
  • Factors Influencing Norm Formation
  • Enforcement of Norms
  • Social Conformity

15 Autokinetic Experiment in Norm Formation

  • Autokinetic Effect
  • Sherif’s Experiment
  • Salient Features of Sherif’s Autokinetic Experiments
  • Critical Appraisal
  • Related Latest Research on Norm Formation

16 Norms and Conformity- Asch’s Line of Length Experiments

  • Solomon E. Asch – A Leading Social Psychologist
  • Line and Length Experiments
  • Alternatives Available with Probable Consequences
  • Explanation of the Yielding Behaviour
  • Variants in Asch’s Experiments
  • Salient Features
  • Related Research on Asch’s Findings

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Conformity - Variations of Asch (1951)

Last updated 22 Mar 2021

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Following Asch’s original research , numerous variations of his line judgement task were carried out. These variations include: group size, unanimity and task difficulty.

Asch carried out many variations to determine how the size of the majority, affects the rate of conformity. These variations ranged from 1 confederate to 15 confederates, and the level of conformity varied dramatically. When there was one confederate, the real participants conformed on just 3% of the critical trials. When the group size increased to two confederates, the real participants conformed on 12.8% of the critical trials. Interestingly, when there were three confederates, the real participants conformed on 32% of the critical trials, the same percentage as Asch’s original experiment, in which there were seven confederates. This demonstrates that conformity reaches it’s highest level with just three confederates.

Asch continued investigating group size and in one condition he used 15 confederates. In this experiment the rate of conformity slightly dropped, although Asch didn’t report the percentage. It is possible that the rate of conformity dropped because the real participants became suspicious of the experiment and not because the pressure to conform is less, in larger groups.

In Asch’s original experiment, the confederates all gave the same incorrect answer. In one variation of Asch’s experiment, one of the confederates was instructed to give the correct answer throughout. In this variation the rate of conformity dropped to 5%. This demonstrates that if the real participant has support for their belief, then they are likely more likely to resist the pressure to conform. Furthermore, in another variation, one of the confederates gave a different incorrect answer to the majority. In this variation conformity still dropped significantly, by this time to 9%. This shows that if you break the group’s unanimous position, then conformity is reduced, even if the answer provided by the supporter, is still incorrect.

  • Task Difficulty

In Asch’s original experiment, the correct answer was always obvious. In one his variations he made the task more difficult, by making the difference between the line lengths significantly smaller. In this variation Asch found the rate of conformity increased, although he didn’t report the percentage. This is likely to be the result of informational social influence, as individuals look to another for guidance when completing the task, similar to the results found in Jenness’ experiment.

  • Jenness (1932)

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The Asch Conformity Experiments: The Line Between Independence and Conformity

Your school is having students take their annual vision test, but to save time, they’re having multiple students go at once. In each group of four, students will go down a line and verbally give their answers. You’re at the end of the line, which means you give your answer last. The vision test is fairly uneventful for the most part as you all answer what letter is currently being shown. Then as you’re shown what’s clearly the letter “O,” something strange happens: the first student labels it a “Q.” Then the second says, “Q” as well. So does the third. It’s now your turn: what letter do you call out?

Do you stick to your answer, declaring your independence, or do you yield to group conformity? If you yield, do you truly believe that the rest of the students are right, or do you just not want to stand out? Dr. Solomon Asch found answers to such queries in what would later be called the Asch Conformity Experiments.

The Asch Conformity Experiments 

The Asch Conformity Experiments were instrumental in discovering much of what we know today about the pressures of group conformity. Asch and his colleagues studied if and how individuals give into or remain strong against group majority and the effects of the majority on beliefs and opinions. Many variations of his experiments have been conducted since, examining the effects of task importance, gender, race, age, and culture on the results. Thus, it can be argued that Asch inspired much of the research conducted on conformity and independence.

The Experiment

In 1951 at Swarthmore College, Dr. Solomon Asch conducted his first conformity experiment using white male college students. Groups of eight students would be shown a large card with a line on it, along with another card with lines labeled A, B, and C. Participants were asked to verbally answer which one of these lines matched the example line in length. No optical illusions were in play here. If participants were asked to complete the task all alone, they correctly answered practically every time.

Only one member of each group was an actual test subject. The rest were actors. Groups were asked to complete 18 trials of this “perception task.” For the first two trials, the actors would give the clearly correct answer, but for the remaining 12 trials, the actors would unanimously vote for a wrong answer. 

While a majority of test subjects’ responses remained correct in the actor condition, a significant minority of over one third conformed to the actors’ wrong answers. Further investigation found that only 25% of subjects always defied majority opinion, 5% were always swayed by the group, and the remaining 70% conformed on some trials. 

Interviews with the test subjects revealed that all of them had significant doubts on the legitimacy of the group’s answers, regardless of whether they yielded to them or not. Participants who conformed on one or more trials did so out of either informational conformity, i.e. they began to believe that the group must be right because so many of them were in agreement, or normative conformity, i.e. they still believed their own assessments were right but went along with the group so as to not stand out.

Applying It

Despite the fact that only a minority of the total responses were wrong, a majority of subjects gave into group pressure at some point during the experiment. In these trials, participants could clearly see what the correct answer was, yet almost all of them felt uncomfortable, nervous, and doubtful about going against the group. Imagine how much harder it must be to go against the majority on a less clear-cut issue, like who to vote for in an election or how to solve infrastructure problems. Furthermore, the actors making up the majority weren’t trusted officials, close friends, or family members. Sticking to a minority opinion when the group consists of loved ones or respected and trusted authorities is no easy feat. Even in groups with only four students, three people unanimously agreeing generated the same amount of pressure for conformity. Majorities, no matter their size or makeup, are persuasive.

Now, it might not seem particularly dangerous to give into majority opinion so long as you are only displaying normative conformity. After all, you still know you’re right. Yet what good are beliefs if they’re not acted upon? Bad decisions don’t cease to be wrong just because you recognize them as such. If you’re going to vote for a popular yet corrupt official, go along with group bullying, or steal because your friends insist you should, you’re still committing immoral acts. Your reasoning for doing so doesn’t absolve your guilt. Conforming to an incorrect majority still makes you incorrect, regardless of why you decide to conform.

Every participant, whether they conformed or not, doubted the accuracy of the group’s judgment. If you really think you’re right, stick to your initial judgement. It won’t be easy, but making a decision you yourself are proud of is more important. Who knows, maybe you’ll inspire others to join your side.

independent and dependent variables in asch experiment

Think Further

  • Why do we value conformity so much?
  • When do you find yourself yielding to group pressure most often?
  • Do you think a silent majority holds as much power as a vocal majority does? Explain your answer.

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That actually explain what's on your next test, asch experiment, from class:, ap psychology.

The Asch Experiment is a psychological study conducted by Solomon Asch that demonstrated the power of conformity in groups. It showed how people often conform to group norms even when they believe the group may be wrong.

congrats on reading the definition of Asch Experiment . now let's actually learn it.

Related terms

Conformity : This refers to adjusting one's behavior or thinking to align with a group standard.

Groupthink : This is a phenomenon where desire for harmony or conformity within a group results in an irrational decision-making outcome. Group members try to minimize conflict and reach consensus without critically testing, analyzing, and evaluating ideas.

Normative Social Influence : This is a type of social influence leading to conformity. It is defined as the influence of other people that leads us to conform in order to be liked and accepted by them.

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Scientists revisit Solomon Asch’s classic conformity experiments — and are stunned by the results

(Photo credit: OpenAI's DALL·E)

(Photo credit: OpenAI's DALL·E)

In a compelling revival of a classic social psychology experiment, a new study has found that group pressure significantly influences individual decisions, not just in simple tasks but also in expressing political opinions. This modern replication and extension of Solomon Asch’s famed experiments of the 1950s provides new insights into human behavior. The findings appear in the journal PLOS One .

Over 70 years ago, Solomon Asch conducted a series of groundbreaking experiments that fundamentally changed our understanding of conformity. Asch’s experiment was straightforward but powerful. He invited individuals to participate in a group task where they had to match line lengths.

Unbeknownst to the main participant, the rest of the group were confederates — people in on the experiment. These confederates gave deliberately wrong answers to see if the participant would conform to the group’s incorrect consensus or trust their own judgment. Astonishingly, Asch found that a significant number of people chose to conform to the obviously wrong group decision rather than rely on their own perceptions.

Fast forward to the present, and researchers at the University of Bern decided to revisit and expand upon Asch’s seminal work. Their motivation was twofold. Firstly, they wanted to see if Asch’s findings, primarily conducted with American students, still held true in a different cultural and temporal context. Secondly, they were curious to explore the impact of monetary incentives on decisions and how this dynamic plays out in more complex decision-making areas like political opinions.

“The study of Solomon Asch is a classic study that has attracted a lot of attention for a long time in the social sciences,” explained study authors Axel Franzen and Sebastian Mader , a professor and a postdoctoral researcher, respectively, at the university’s Institute of Sociology . “The Asch experiment is part of the class ‘classical studies of empirical social research’ which we teach regularly at the University of Bern in Switzerland. Since the results of Asch look very impressive we were often wondering whether they still hold today or whether it is a phenomenon of the United States during the 1950s.

“There was also a lot of discussion about replicability in psychology and in the social sciences in general. Hence, we decided that it might be a good idea to conduct a replication of Asch. Moreover, we were sitting in our home offices during the COVID-19 pandemic observing many governments and many people thinking and doing the same thing. This inspired us to investigate conformity.

The researchers designed a three-part experiment involving 210 participants, mainly students from the University of Bern. The first part replicated Asch’s line length judgment task, with a twist. In addition to the original format (now the non-incentivized group), they introduced a group where correct answers were monetarily rewarded (the incentivized group).

In the second part, participants were presented with political statements and asked to express their agreement or disagreement, again in the presence of confederates who had predetermined responses. The final part involved an online questionnaire designed to measure various traits, including the Big Five personality dimensions, self-esteem, intelligence, and the need for social approval.

The study’s findings were striking in their similarity to Asch’s original results. In the non-incentivized group, the average error rate in the line judgment task was 33%, closely mirroring Asch’s findings. However, in the incentivized group, the error rate dropped to 25%. This suggests that while financial rewards can reduce the impact of group pressure, they do not eliminate it.

“When we started the study, we could not imagine to be able to replicate the original findings as close as it turned out,” Franzen and Mader told PsyPost. “We thought Asch’s findings were overstated. We also believed that providing incentives for correct answers would wipe out the conformity effect. Both did not happen. The replication turned out to be very close to the original results and providing monetary incentives did not eliminate the effect of social pressure.”

In terms of political opinions, the experiment revealed that group pressure significantly influenced participants’ responses to political statements. An average conformity rate of 38% was observed. This extension of Asch’s work into the realm of opinion demonstrates the broader applicability of his findings beyond simple perceptual tasks.

As for personality traits, the results indicated that openness was the only trait among the Big Five that had a significant correlation with conformity levels. Individuals who scored higher on the openness trait tended to conform less to the group’s incorrect answers in the line judgment task. This suggests that people who are more open-minded and independent in their thinking are less likely to be swayed by the opinions or judgments of others, even when faced with the pressure of a unanimous group decision.

Other traits, including intelligence, self-esteem, and the need for social approval, showed no substantial impact on the tendency to conform.

Regarding what people should take away from the findings, the researchers remarked: “Here we like to cite Mark Twain, ‘Whenever you find yourself on the side of the majority, it is time to pause and reflect.'”

While the study offers valuable insights, it’s important to note its limitations. Primarily, the participants were university students, which may not represent the broader population. Future research with more diverse demographics could provide a more comprehensive understanding of conformity across different social backgrounds and age groups.

Additionally, the study raises intriguing questions for further exploration. For instance, would the results hold in a group of friends or acquaintances rather than strangers? How might larger monetary incentives impact conformity? Would the findings be similar for more extreme or personally relevant political statements?

“Our research leaves much room for further studies: For example, we also used a student sample,” Franzen and Mader explained. “Hence, it would be nice to demonstrate the power of conformity with non-student samples. Such an extension would also allow to study the effect of age, education, social class, and occupations on the susceptibility to conformity. Furthermore, our monetary incentives were small, giving rise to the question whether lager incentives further decrease the level of conformity. There are also other forms of incentives, e.g. social reputation, which are interesting to study further.”

The study, “ The power of social influence: A replication and extension of the Asch experiment “, was published November 29, 2023.

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Independent and Dependent Variables Examples

The independent variable is the factor the researcher controls, while the dependent variable is the one that is measured.

The independent and dependent variables are key to any scientific experiment, but how do you tell them apart? Here are the definitions of independent and dependent variables, examples of each type, and tips for telling them apart and graphing them.

Independent Variable

The independent variable is the factor the researcher changes or controls in an experiment. It is called independent because it does not depend on any other variable. The independent variable may be called the “controlled variable” because it is the one that is changed or controlled. This is different from the “ control variable ,” which is variable that is held constant so it won’t influence the outcome of the experiment.

Dependent Variable

The dependent variable is the factor that changes in response to the independent variable. It is the variable that you measure in an experiment. The dependent variable may be called the “responding variable.”

Examples of Independent and Dependent Variables

Here are several examples of independent and dependent variables in experiments:

  • In a study to determine whether how long a student sleeps affects test scores, the independent variable is the length of time spent sleeping while the dependent variable is the test score.
  • You want to know which brand of fertilizer is best for your plants. The brand of fertilizer is the independent variable. The health of the plants (height, amount and size of flowers and fruit, color) is the dependent variable.
  • You want to compare brands of paper towels, to see which holds the most liquid. The independent variable is the brand of paper towel. The dependent variable is the volume of liquid absorbed by the paper towel.
  • You suspect the amount of television a person watches is related to their age. Age is the independent variable. How many minutes or hours of television a person watches is the dependent variable.
  • You think rising sea temperatures might affect the amount of algae in the water. The water temperature is the independent variable. The mass of algae is the dependent variable.
  • In an experiment to determine how far people can see into the infrared part of the spectrum, the wavelength of light is the independent variable and whether the light is observed is the dependent variable.
  • If you want to know whether caffeine affects your appetite, the presence/absence or amount of caffeine is the independent variable. Appetite is the dependent variable.
  • You want to know which brand of microwave popcorn pops the best. The brand of popcorn is the independent variable. The number of popped kernels is the dependent variable. Of course, you could also measure the number of unpopped kernels instead.
  • You want to determine whether a chemical is essential for rat nutrition, so you design an experiment. The presence/absence of the chemical is the independent variable. The health of the rat (whether it lives and reproduces) is the dependent variable. A follow-up experiment might determine how much of the chemical is needed. Here, the amount of chemical is the independent variable and the rat health is the dependent variable.

How to Tell the Independent and Dependent Variable Apart

If you’re having trouble identifying the independent and dependent variable, here are a few ways to tell them apart. First, remember the dependent variable depends on the independent variable. It helps to write out the variables as an if-then or cause-and-effect sentence that shows the independent variable causes an effect on the dependent variable. If you mix up the variables, the sentence won’t make sense. Example : The amount of eat (independent variable) affects how much you weigh (dependent variable).

This makes sense, but if you write the sentence the other way, you can tell it’s incorrect: Example : How much you weigh affects how much you eat. (Well, it could make sense, but you can see it’s an entirely different experiment.) If-then statements also work: Example : If you change the color of light (independent variable), then it affects plant growth (dependent variable). Switching the variables makes no sense: Example : If plant growth rate changes, then it affects the color of light. Sometimes you don’t control either variable, like when you gather data to see if there is a relationship between two factors. This can make identifying the variables a bit trickier, but establishing a logical cause and effect relationship helps: Example : If you increase age (independent variable), then average salary increases (dependent variable). If you switch them, the statement doesn’t make sense: Example : If you increase salary, then age increases.

How to Graph Independent and Dependent Variables

Plot or graph independent and dependent variables using the standard method. The independent variable is the x-axis, while the dependent variable is the y-axis. Remember the acronym DRY MIX to keep the variables straight: D = Dependent variable R = Responding variable/ Y = Graph on the y-axis or vertical axis M = Manipulated variable I = Independent variable X = Graph on the x-axis or horizontal axis

  • Babbie, Earl R. (2009). The Practice of Social Research (12th ed.) Wadsworth Publishing. ISBN 0-495-59841-0.
  • di Francia, G. Toraldo (1981). The Investigation of the Physical World . Cambridge University Press. ISBN 978-0-521-29925-1.
  • Gauch, Hugh G. Jr. (2003). Scientific Method in Practice . Cambridge University Press. ISBN 978-0-521-01708-4.
  • Popper, Karl R. (2003). Conjectures and Refutations: The Growth of Scientific Knowledge . Routledge. ISBN 0-415-28594-1.

Related Posts

What are independent and dependent variables in Asch's experiment on conformity?

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Independent variable: Number of confederates providing the wrong answer

Dependent variable: Level of conformity

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What type of variables are in experiment?

the only variables in an experiment are the independent variables [the thing in an experiment your going to change. and the dependent variables [the thing in an experiment your going to measure.

Why are the independent and dependent variables important in an experiment?

It is important because ............

Examples of independent and dependent variables in science?

Independent and dependent variables are the variables that change during the course of an experiment. An example might be an experiment on how temperature affects plant growth. Changing the temperature is the independent variable, while the level of plant growth that results is the dependent variable.

What role do independent and d dependent variables play in a control es experiment?

The independent variable in an controlled experiment is what you are changing

Dependent and independent variables in the scientific method?

In a scientific method (or experiment), a dependent variable is one that changes throughout the experiment. These are the ones whose changes need to be recorded. Independent variables are those that influence the experiment, but do not change throughout the experiment and remain the same value.

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  1. Solomon Asch Conformity Line Experiment Study

    In further trials, Asch (1952, 1956) changed the procedure (i.e., independent variables) to investigate which situational factors influenced the level of conformity (dependent variable). His results and conclusions are given below: Group Size. Asch (1956) found that group size influenced whether subjects conformed.

  2. The power of social influence: A replication and extension of the Asch

    1. Introduction. A core assumption in sociology is that what humans think and do does not only depend on their own attitudes and disposition, but also to a large extent on what others think and do. The power of social influence on individuals' behavior was demonstrated already in the 1950s in a series of experiments by Solomon Asch [1 - 3].

  3. Conformity: The Asch Experiment

    conformity. changing our thinking or our behavior to match a group standard. experiment. a method of research that manipulates an independent variable to measure its effect on a dependent variable. perception. organizing and interpreting information from the senses to understand its meaning. Сonformity: The Asch Experiment. true. true.

  4. The Asch Conformity Experiments

    Criticism. The Asch conformity experiments were a series of psychological experiments conducted by Solomon Asch in the 1950s. The experiments revealed the degree to which a person's own opinions are influenced by those of a group. Asch found that people were willing to ignore reality and give an incorrect answer in order to conform to the rest ...

  5. Asch conformity experiments

    In psychology, the Asch conformity experiments or the Asch paradigm were a series of studies directed by Solomon Asch studying if and how individuals yielded to or defied a majority group and the effect of such influences on beliefs and opinions. [1] [2] [3] [4]Developed in the 1950s, the methodology remains in use by many researchers. Uses include the study of conformity effects of task ...

  6. Asch Conformity Studies: Conformity to the Experimenter and/or

    conformity situation.' The Asch situation or modifications of it have been used in numerous studies to determine the relationship between independent variables (e.g., personality, status in the group, relative task competence) and the dependent variable, conformity.2 These studies have all been interpreted

  7. Conformity

    Share : Asch (1951) conducted one of the most famous laboratory experiments examining conformity. He wanted to examine the extent to which social pressure from a majority, could affect a person to conform. Asch's sample consisted of 50 male students from Swarthmore College in America, who believed they were taking part in a vision test.

  8. Forming Impressions of Personality: A Replication and Review of Asch's

    Asch's seminal research on "Forming Impressions of Personality" (1946) has widely been cited as providing evidence for a primacy-of-warmth effect, suggesting that warmth-related judgments have a stronger influence on impressions of personality than competence-related judgments (e.g., Fiske, Cuddy, & Glick, 2007; Wojciszke, 2005).Because this effect does not fit with Asch's Gestalt-view ...

  9. Asch & Variables for Conformity

    ChemistryLast Exams 2024SL. Topic Questions. Revision Notes. Revision notes on 1.1.3 Asch & Variables for Conformity for the AQA A Level Psychology syllabus, written by the Psychology experts at Save My Exams.

  10. PDF Introductory Worksheet A

    Identify the independent and dependent variable. 2. Explain the results of the original A sch Conformity Experiment. ... The Asch Conformity Experiments have been repeated by different psychologists many times, even to this day. Modern experimenters seem particularly interested in what roles age, gender, and culture play in conformity. ...

  11. Decoding Conformity: Alternatives and Consequences in Asch's Experiments

    Asch's experiments presented subjects with a conflict between their own perceptions and the majority's incorrect judgments. Subjects had to choose between conformity, aligning with the majority to avoid being the odd one out, or independence, trusting their own senses despite potential social repercussions. This exploration of human behavior under social pressure offers insights into the ...

  12. Independence or conformity in the Asch experiment as a reflection of

    The Asch effect can, however, be demonstrated where subjects and settings are selected so that the personal costs of not yielding to the majority would be high. Thus, levels of compliance similar to those found by Asch were shown by youths on probation where the confederate group and the experimenter were probation officers, and by alienated ...

  13. PDF Ethical Parameters of the Past: Does Asch's 1955 Conformity Experiment

    conformity. The independent variable in Asch's 1955 study was the response of the confederates and. the dependent variable was the subject's response to the same question. The operational. definition of conformity was the assent of the subject with the group majority (Asch, 1955). The. results showed that out of 123 subjects, 18 trials for ...

  14. The power of social influence: A replication and extension of the Asch

    7 (44% and 47%). The average of incorrect answers is 33% in the non-incentivized group, which is a perfect replication of Asch's (1955) original 36.8% result (two sample two-sided T-test, t(16) = 0.59, p = 0.57). When correct answers are incentivized, the proportion of incorrect answers decreases by on average 8%-points.

  15. Variations of Asch (1951)

    Group Size. Asch carried out many variations to determine how the size of the majority, affects the rate of conformity. These variations ranged from 1 confederate to 15 confederates, and the level of conformity varied dramatically. When there was one confederate, the real participants conformed on just 3% of the critical trials.

  16. Forming impressions of personality: A replication and review of Asch's

    Asch's seminal research on "Forming Impressions of Personality" (1946) has widely been cited as providing evidence for a primacy-of-warmth effect, suggesting that warmth-related judgments have a stronger influence on impressions of personality than competence-related judgments (e.g., Fiske, Cuddy, & Glick, 2007; Wojciszke, 2005). Because this effect does not fit with Asch's Gestalt ...

  17. The Asch Conformity Experiments: The Line Between ...

    Many variations of his experiments have been conducted since, examining the effects of task importance, gender, race, age, and culture on the results. Thus, it can be argued that Asch inspired much of the research conducted on conformity and independence. The Experiment. In 1951 at Swarthmore College, Dr. Solomon Asch conducted his first ...

  18. Asch Experiment

    The Asch Experiment is a psychological study conducted by Solomon Asch that demonstrated the power of conformity in groups. It showed how people often conform to group norms even when they believe the group may be wrong. Find Out More (1) AP Psychology - 9.3 Conformity, Compliance, and Obedience;

  19. Scientists revisit Solomon Asch's classic conformity experiments -- and

    The findings appear in the journal PLOS One. Over 70 years ago, Solomon Asch conducted a series of groundbreaking experiments that fundamentally changed our understanding of conformity. Asch's experiment was straightforward but powerful. He invited individuals to participate in a group task where they had to match line lengths.

  20. Khan Academy

    If you're seeing this message, it means we're having trouble loading external resources on our website. If you're behind a web filter, please make sure that the domains *.kastatic.org and *.kasandbox.org are unblocked.

  21. Independent and Dependent Variables Examples

    Here are several examples of independent and dependent variables in experiments: In a study to determine whether how long a student sleeps affects test scores, the independent variable is the length of time spent sleeping while the dependent variable is the test score. You want to know which brand of fertilizer is best for your plants.

  22. What are independent and dependent variables in Asch's experiment on

    Best Answer. Independent variable: Number of confederates providing the wrong answer. Dependent variable: Level of conformity. Wiki User. ∙ 12y ago. Resources.