the application letter and resume perform which task

How to Write an Effective Application Letter [with Example & Tips]

By Sheila Kravitz

11 min read

An application letter is a vital document in any job seeker’s arsenal, at the same level of importance as resumes and cover letters. It’s often an applicant’s first point of contact with recruiters and hiring managers .

So, how do you write an effective job application letter to highlight your skills and experience, capture the potential employer’s attention, and increase your chances of getting a job? These are the questions that we’re going to answer in this article while also giving you concrete examples and expert tips that’ll make your letter shine.

Without further ado, let’s jump right in!

Key Takeaways

An application letter is a document similar to a cover letter or a resume that job seekers submit when they are interested in a role .

The document is similar to a cover letter example , and it should follow business letter formatting .

Before writing an application letter, you should research the company and read the job ad to find out which skills and qualifications are needed.

An introductory paragraph should be attention-grabbing , highlighting the amount of work experience you have and at least one highly impressive accomplishment.

The middle portion of the document should be all about your skills and achievements relevant to the job.

A call to action toward the end of the letter increases your chances of being invited for an interview.

What is a Job Application Letter?

A job application letter is a document that’s in many ways similar to a cover letter. It’s written and sent with the purpose of applying for a job . As such, it should convey valuable information about your skills, experience, and motivation for the role that you’re applying for.

However, while a cover letter is a supplementary document to a resume , a job application letter is typically a standalone document and should be sent without additional attachments. As a result, it needs to be longer and more detailed than a cover letter.

Still, an application letter should be a concise, one-page document that serves as an elevator pitch. Use it to get in touch with potential employers and make a lasting first impression that can secure you an interview and expedite the hiring process.

The Best Way to Format Your Job Application Letter

The best way to format your job application letter is to follow the business letter format and layout . This includes organizing the information in a specific way and ensuring that your document is visually clean.

Here’s how to arrange the information in your application letter:

Job Application Letter Format

Contact information

A formal salutation

A catchy introductory paragraph

The middle portion, with your skills and achievements

A closing paragraph with a call to action

A cordial letter closing with your sign-off

This is the optimal structure to follow when writing a job application letter, as it gives hiring managers the chance to see what they want to see exactly when they want to.

Now let’s see how you can create an impeccable layout for your application letter:

Job Application Letter Layout Guidelines

Your document should be one page long .

Choose an appropriate font for your application letter, like Calibri or Helvetica.

Set the font size between 10 and 12 pt.

Adjust margins to at least 1 inch on all sides.

Use 1.0 or 1.15 line spacing and insert an additional line between paragraphs.

Align text to the left or use justified alignment.

A Step-by-Step Guide to Writing a Perfect Application Letter

Let’s learn how to write an application letter for a job with a step-by-step guide that’ll show you how to craft every part of it.

#1. Research the Company

Researching the company is the first step before you even start writing your application letter . This is crucial, as your document has the best chance of garnering attention from hiring managers if it’s tailored and relevant to the position that you’re applying for.

That’s because every job is different, and even similar roles within the same industry require different sets of skills and experiences. By looking into the organization that you want to join, examining the job ad, and paying attention to the requirements, you’ll be able to pinpoint exactly what hiring managers and employers look for in candidates .

After that, you’ll be able to lean on those experiences, as well as the hard and soft skills that you know are necessary for the job. That’ll set you apart from other candidates with generic application letters that don’t entirely match the posted requirements.

#2. Write an Introduction

Writing a strong introductory paragraph is one of the most important steps in the process of crafting an application letter. It’s your way of grabbing the reader’s attention and persuading them to check out the rest of your document.

Hiring managers are busy professionals and sometimes merely skim through application letters , spending just a couple of seconds on each. That’s why you want the first few sentences to be as captivating as possible.

Use this paragraph to mention the position that you’re applying for, emphasize how much experience you have , and highlight one or two particularly notable accomplishments.

Here’s an example:

Introduction Example

I am writing to express my interest in the architect position at Sky Vision Inc., as advertised on your website. With more than 11 years of experience in residential design and project management, as well as a Global Award for Sustainable Architecture under my belt, I am confident that I’ll be able to contribute to your esteemed organization and lead your large-scale projects.

#3. Emphasize Your Skills & Achievements

Once you have the hiring manager’s attention, it’s time to impress them with your unique skills and achievements . Remember that the goal is to be as relevant as possible, so focus on those accomplishments that indicate how you are going to perform in their company should they hire you.

One of the best ways to make this part of your application letter pop is to use numbers for quantification . They add measurable value to your accomplishments, adding credibility to them and making them stand out in the eyes of hiring managers.

Let’s see that in an example:

Emphasize Skills & Achievements Example

I have a proven track record of handling more than 50 projects from inception to completion, within budget, and with no missed deadlines. One of my biggest accomplishments was carrying out a $35 million project and achieving a delivery time 13% faster than the industry standard.

#4. Say Why You’re a Good Fit for the Role

In addition to accentuating your skills and experience, you should stress that you’re the perfect person for the role you’re applying for. This builds on the summary of qualifications that you already talked about to show potential employers how they are going to benefit from hiring you .

To achieve this goal, you can point out the moments when your previous employers prospered from your work , such as how you helped them gain new clients, boost their revenue, improve their business, and more.

Why You’re a Good Fit for the Role Example

Exceptional skills in design software like AutoCAD and Revit, coupled with a commitment to green and user-centric architecture, garnered me a 96% user satisfaction rate and an increase in the company’s repeat business by 67%.

#5. Close Your Letter With a CTA

You should take the opportunity to include a call to action (CTA) toward the end of your application letter. A CTA is a marketing term describing something created to elicit a response .

In terms of an application letter, a CTA can be an invitation for hiring managers to contact you for a job interview . This one simple sentence can vastly improve your chances and secure you the next step in the hiring process.

Close the Letter With CTA Example

Thank you for your time. I would love the opportunity to discuss my qualifications over an interview and explain further how I could contribute to your organization.

Let’s put what we’ve learned into practice and check out a complete application letter example :

Application Letter Example

3 Tips for Crafting an Effective Job Application Letter

Let’s wrap it up with a couple of expert tips that’ll help you craft the best application letter for a job vacancy:

Job Application Letter Writing Tips

Show that you’re interested in the company. Mention something specific about the organization that you want to join that compelled you to apply to them in particular. That’ll set you apart from the competition, as it shows true passion and indicates that you’re already familiar with their work.

Address the reader by their name. Greeting the reader by their name creates a connection right from the get-go. It’s a great way to build rapport and show that you went the extra mile to research the company.

Write a new job application letter for every position. Don’t submit the same application letter every time you apply for a new job. Even slight modifications can still make your document look generic. For maximum chances with recruiters, your best bet is to write a new one every time.

Final Thoughts

Writing a strong application letter is a skill in and of itself. It represents a combination of research skills, communication skills , writing skills , attention to detail, and more. However, learning this ability is crucial, as it opens doors to invaluable opportunities and helps you move your career in the right direction.

Fortunately, learning to write this document is not that difficult once you understand the basics . The format and layout remain the same, regardless of the career or role that you’re applying for. One application letter sample works for any position; you just need to adapt it to suit your needs.

That’s why we’ve provided step-by-step instructions and a complete example of an application letter, arming you with all the knowledge you need. Best of luck getting the job of your dreams!

Application Letter FAQ

#1. when do you need a job application letter.

You need a job application letter when you’re applying for a role , and you want to stand out among the competition. This document serves as a testament to your skills and experience, and its goal is to portray you as a qualified candidate who’s perfect for the job.

#2. Is a letter of application the same as a cover letter?

A letter of application is not the same as a cover letter , but they share many similarities. The two documents have the same formatting, and both convey valuable information about your competence. However, a cover letter supplements your resume, while an application letter is a standalone and more comprehensive document.

#3. How do I write an application letter that stands out?

To write an application letter that stands out, focus on the skills and accomplishments that are relevant to the job that you’re applying for . Use an attention-grabbing introductory paragraph and include a call to action toward the end. Finally, leverage numbers to add measurable value to your achievements.

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Cover Letter vs. Resume: How They Work Together to Get You the Job

• March 28, 2024

In the job market, making a strong first impression is crucial, and your application package is your initial introduction to potential employers. 

You’re probably familiar with the concept of a resume as a way to show your skills and employment history. You may be less sure how to handle when a job you’re interested in requires a cover letter as part of your application.

In this article, we’ll go over the differing formats and purposes of a resume and cover letter and explain how to write a basic cover letter that will maximize your chances of getting the job you want.

Cover Letter vs. Resume: Understanding the Differences

A resume and a cover letter should support each other to show the value you can bring to an employer’s organization, and they may reference some of the same things. However, they have very different structures and serve different purposes.

Content and Structure

Basically, a cover letter is a personalized one-page document that communicates your interest in the job and the company, showing why you are the ideal candidate.

A cover letter:

• Narrates specific stories or examples that showcase your skills and achievements.
• Offers the opportunity to explain how your experiences align with the job requirements.
• It gives a snapshot of your personality, motivation, and enthusiasm, tailored to the specific job and company you’re applying for.

On the other hand, a resume is a concise, factual summary of your professional history, including work experience, skills, accomplishments, and education.

• Lists your professional experience, educational background, and skills in a structured format, often starting with your most recent job and moving backwards (although other formats exist).
• Focuses on specific achievements and responsibilities held in past roles.

  Purpose in the Application

A cover letter functions as a direct appeal to the hiring manager, explaining why you’re interested in the position and making a case for your candidacy by explaining how your skills and experience are a good fit.

Your resume serves as a reference document for employers to assess your qualifications and career background in more specific detail.

Composing a Basic Cover Letter

A basic cover letter is a personalized document that accompanies your resume and is your opportunity to introduce yourself and express your interest in a specific position.

A basic cover letter follows a simple structure:

• Introduction: Open with a greeting to the hiring manager, if known, and state the position you’re applying for.
• Body: This section should answer why you’re the perfect fit for the job. Outline your relevant experience, skills, and achievements that make you an ideal candidate. Make sure to align this with the job description.
• Conclusion: Reiterate your interest in the position and how you’d be a valuable asset to the team. Close with a call to action, encouraging the employer to contact you for an interview.

While not all job postings require a cover letter, including one if you have the option can significantly boost your application. The cover letter breathes life into the structured data of your resume, allowing you to connect your factual achievements with the needs and values of the prospective employer. 

Writing a Winning Job Application Letter: Tips and Examples

A job application letter, also known as a cover letter, is a formal letter that accompanies your resume and introduces you to a potential employer. The purpose of a job application letter is to highlight your qualifications, experience, and skills that make you the perfect candidate for the job. It also helps employers understand your personality, work ethic, and how you plan to contribute to their organization.

Importance of Customization

One of the key factors that can make or break your job application letter is how well you customize it to the specific job you are applying for. Employers want to see that you have taken the time to research their company and understand what they are looking for in a candidate. Customizing your letter also shows that you are genuinely interested in the job and that you are willing to put in the extra effort to stand out from other applicants.

Brief Overview of Key Sections

While job application letters can vary slightly depending on the job and industry, they typically contain four key sections:

Introduction: This section should include a brief introduction, the job you are applying for, and how you found out about it.

Qualifications: In this section, you should discuss your qualifications and experience that make you a good fit for the job. Be sure to tailor this section to the specific job requirements to show that you have the skills they are looking for.

Skills: Here, you should highlight your relevant skills and how they apply to the job. Use examples from your past experiences to demonstrate your proficiency in each skill.

Closing: The closing paragraph should thank the employer for considering your application and provide contact information for them to reach you.

In this article, we will dive into each of these sections in more detail and provide tips and examples to help you write a winning job application letter.

Understand the Job Requirements

To write a winning job application letter, it is important to thoroughly understand the job requirements. This involves analyzing the job description and understanding the needs of the employer, as well as tailoring your letter to attract the specific employer.

A. Analyzing the Job Description

The job description provides you with valuable information about the position you are applying for. It outlines the required skills, qualifications, and responsibilities of the job. By analyzing the job description, you can determine if the role is a good fit for your experience and qualifications.

When analyzing the job description, it is important to pay attention to key phrases and requirements mentioned. These can give you insight into the priorities of the employer and allow you to tailor your application to meet those priorities.

B. Understanding the Needs of the Employer

To write a winning job application letter, it is also essential to understand the needs of the employer. This means researching the company and the industry to get a better understanding of the company culture, mission, and values. It also means understanding the desired outcome of the position and how you can address the employer’s needs.

One way to convey your understanding of the employer’s needs is to highlight relevant accomplishments in your application letter. By showing how you have successfully addressed similar challenges in the past, you can demonstrate your potential value to the employer.

C. Tailoring the Letter to Attract Specific Employer

Finally, to write a winning job application letter, it is important to tailor your letter to attract the specific employer. This means using language and examples that relate to the specific company and its values. It also means customizing your application letter to the specific job and its requirements.

To tailor your letter, take the time to research the company and its values. This can involve reviewing their website, social media, and other online resources. By addressing the specific needs and values of the employer, you can show that you are invested in the position and the company.

To write a winning job application letter, it is important to understand the job requirements, analyze the job description, understand the needs of the employer, and tailor the letter to attract the specific employer. By doing so, you can craft an application that stands out from the competition and showcases your value as a candidate.

Research the Company and Industry

Before writing your job application letter, it’s important to research the company and industry thoroughly to increase your chances of writing a winning letter. Here are three key areas to focus on:

A. Understanding the Mission, Vision, and Values of the Company

Make sure you take the time to research the company’s mission, vision, and values. This will help you understand the company’s goals and the qualities they look for in employees. You can find this information on the company’s website, social media pages or company annual report.

Incorporate the values and mission statement of the company into your job application letter. This highlights your alignment with the company culture, and how your beliefs and goals match that of the organization’s.

B. Identifying the Company’s Competition

Once you have an understanding of the company, you need to identify the company’s competition. Knowing who the competitors are can help you understand the industry as well as the company’s market share position.

List the company’s competitors in your job application letter and briefly explain how you see the company’s strengths overcoming the competitors’ weaknesses.

C. Industry Trends and How to Address Them

The final area to focus on when researching the company and industry is identifying current industry trends and how these trends may impact the company’s future. Use reputable sources to gather trends and predictions about the industry. This will also show the recruiter that you are not only familiar with their industry, but are engaging in informed discussion and contributing to innovative solutions.

Incorporate industry trends into your job application letter and showcase the ideas and innovations you bring, how leveraging them can enhance the company’s position and how you can contribute to any current and future challenges, for which the potential employer has yet to find a solution.

By researching and incorporating the above areas into your job application letter, you demonstrate a genuine interest in the organization and showcase clear understanding, innovative thought and how your expertise can improve the company’s performance.

Know Your Strengths and Skills

When writing a job application letter, it’s crucial to understand your unique selling proposition, relevant experience, and transferrable skills. This information will help you stand out from the other applicants and potentially land the job of your dreams.

A. Identifying Your Unique Selling Proposition

Your unique selling proposition (USP) is what sets you apart from the other candidates. It could be a specific skill, experience or personality trait that aligns with the company’s values and job requirements. Start by analyzing the job description and researching the company culture to identify what makes you an ideal candidate for the role.

Once you have identified your USP, use it as the main selling point in your job application letter. Highlight your strengths and skills and explain how they align with the job requirements and the company’s values. This will show the hiring manager that you are not just another candidate, but someone who has something valuable to offer.

B. Highlighting Your Relevant Experience and Accomplishments

Your work experience and achievements are essential in demonstrating your abilities and suitability for the job. When crafting your job application letter, focus on highlighting your relevant experience and accomplishments. Use specific examples to demonstrate how you have contributed in previous roles and how those skills could be applied to the new role you are applying for.

Be sure to use metrics whenever possible as numbers are a great way to showcase your achievements. For example, if you were able to increase sales revenue by 20% in your previous role, mention it in your letter. This will give the hiring manager a clear understanding of your capabilities and how they align with the job requirements.

C. Understanding How to Leverage Transferrable Skills

Transferrable skills are those abilities that you have gained from your previous experiences that are not necessarily related to the job you are applying for. They can be valuable in demonstrating your adaptability and ability to learn quickly.

When discussing your transferrable skills in your job application letter, highlight how they could be applied to the new role you are applying for. For example, if you have strong communication skills, explain how you could use that to effectively collaborate with team members and clients.

By understanding and leveraging your unique selling proposition, relevant experience and accomplishments, and transferrable skills, you can write a job application letter that stands out from the crowd. Remember to tailor your letter to the job requirements and company culture to increase your chances of success.

Address Gaps in Your Resume or Experience

When applying for a job, it’s important to consider any gaps in your resume or experience that might be a red flag for hiring managers. Addressing these gaps upfront can demonstrate your accountability and willingness to take ownership of your shortcomings.

A. Taking ownership of failings

If you have gaps in your work history or experience, don’t try to hide or make excuses for them. Instead, take ownership of any failings and show that you’re actively working to improve yourself. This could involve taking courses, pursuing certifications, or volunteering in relevant areas to gain hands-on experience.

B. Finding a workaround for unfilled requirements

Sometimes a job posting requires specific qualifications or experience that you don’t have. In these cases, it’s important to find a workaround that demonstrates your ability to still meet the employer’s needs. This could involve highlighting related experience or transferable skills that could compensate for the missing requirement. Alternatively, it might involve offering to take on additional training or work with a mentor to acquire the missing knowledge.

C. Highlighting transferable skills to counter an irrelevant job background

When applying for a job in a new industry or field, it’s common to have a background that might not seem directly relevant. However, this doesn’t necessarily mean you’re unqualified for the role. By highlighting transferable skills, such as leadership, problem-solving, or communication, you can demonstrate your ability to adapt to new situations and learn quickly.

Addressing gaps in your resume or experience is an important aspect of writing a winning job application letter. By taking ownership of your failings, finding workarounds for unfilled requirements, and highlighting transferable skills, you can position yourself as a strong candidate and increase your chances of landing the job you want.

Crafting an Attention-grabbing Opening Paragraph

In the competitive job market, first impressions matter. The opening paragraph of your job application letter is your opportunity to make a positive and lasting impression on potential employers. In this section, we’ll explore the importance of crafting an attention-grabbing opening paragraph and provide tips and examples on how to do so.

A. Importance of First Impressions

Studies show that it takes less than 30 seconds for a recruiter or hiring manager to form an initial impression of a job candidate. This means that your opening paragraph is a critical component of your job application letter. Your goal is to capture the employer’s interest and convince them to continue reading.

B. Creative and Engaging Opening Lines

One effective way to capture the employer’s attention is by starting your letter with a creative and engaging opening line. This can be a quote, a personal story, a relevant statistic, or a bold statement. The key is to be authentic and genuine while still standing out from other applicants.

C. Strategies for Catching the Employer’s Attention

Beyond the opening line, there are several strategies you can use to further capture the employer’s attention. These include highlighting relevant skills and experience, demonstrating enthusiasm for the position and company, and connecting your qualifications to the job requirements.

By following these tips and examples, you can craft an attention-grabbing opening paragraph that sets you apart from the competition and piques the employer’s interest.

Highlighting Your Accomplishments

When it comes to writing a winning job application letter, highlighting your accomplishments is crucial. This allows potential employers to see the proven results that you can bring to their organization. Here are a few tips on how to effectively highlight your accomplishments:

A. Demonstrating Achievements in Previous Roles

One of the most effective ways to demonstrate your achievements is by highlighting your accomplishments in your previous roles. This shows that you have a track record of success and can bring that success to your next job. When highlighting your achievements, make sure to focus on results, not just responsibilities. Instead of stating that you managed a team, highlight the specific results that you achieved as a team leader.

For example, instead of saying, “Managed a team of 10 employees,” you could say, “Led a team of 10 employees to achieve a 25% increase in sales within the first quarter.” This shows the impact you had in your previous role and gives potential employers an idea of what you can achieve in their organization.

B. Using Data to Support Accomplishments

Using data to support your accomplishments is a powerful way to illustrate the impact you had in your previous roles. This could include data such as sales figures, customer satisfaction ratings, or employee retention rates. When using data, make sure to include specific numbers and percentages.

For example, instead of saying, “Improved customer satisfaction,” you could say, “Increased customer satisfaction ratings by 15% through implementing a new customer service training program.” This demonstrates the impact you had on the organization and the value you can bring to a potential employer.

C. Highlighting Relevant Certifications and Awards

Another way to highlight your accomplishments is by showcasing any relevant certifications or awards you have received. This shows that you have taken the time to invest in your professional development and have been recognized for your achievements.

When highlighting certifications and awards, make sure to explain why they are relevant to the job you are applying for. For example, if you are applying for a marketing position, highlighting your Google Analytics certification would be relevant as it demonstrates your analytics skills.

Highlighting your accomplishments is a crucial part of writing a winning job application letter. By demonstrating your achievements in previous roles, using data to support your accomplishments, and highlighting relevant certifications and awards, you can show potential employers the value you can bring to their organization.

Showcasing Your Writing Skills

When it comes to writing a winning job application letter, showcasing your exceptional writing skills is crucial to increase your chances of getting hired. Employers often look for applicants who have a way with words, can express themselves clearly, and can craft compelling content that leaves a lasting impression. Here are several ways to showcase your writing skills:

A. Highlighting experience in writing

One of the most effective ways to showcase your writing skills is to highlight your experience as a writer. This can include previous work experience in writing-related fields such as journalism, marketing, or content creation. If you have a writing degree, mention it. You can also share published articles or blog posts that you have written to demonstrate your skills in action. Highlighting relevant experience shows that you have the skills needed to excel in the role you are applying for.

B. Incorporating keywords

Incorporating keywords relevant to the job posting can also help showcase your writing skills. Employers often use applicant tracking systems (ATS) to scan resumes and cover letters for specific keywords related to the position. By including these keywords, you can increase your chances of getting past the initial screening process and showcase your understanding of industry-specific language.

C. Proper grammar, spelling, and tone

Finally, it’s essential to ensure that your writing exhibits proper grammar, spelling, and tone. Errors in these areas can undercut the impact of your application letter and send the wrong message to your potential employer. Take the time to proofread your cover letter and resume carefully, and have someone else review them too. Double-check for proper punctuation, spelling errors, and that your tone fits the professional context.

Showcasing your writing skills is critical when applying for jobs, particularly those that require excellent communication skills. Highlighting relevant experience, incorporating keywords, and ensuring proper grammar, spelling, and tone are strategies that can help set you apart from other applicants and make a lasting impression on potential employers.

Using Power Words and Phrases

When writing a job application letter, it is essential to use powerful words and phrases that can help you stand out from the crowd. Here are some tips to help you select the right words:

A. Selecting Strong Action Words

Action words can help demonstrate your skills and experience effectively. Use verbs that showcase your achievements and contributions to your previous roles. For instance, rather than saying you “assisted” your team, use words such as “led,” “managed,” or “initiated” to emphasize your role in driving projects and initiatives forward.

B. Avoiding Common Clichés and Buzzwords

Although buzzwords and clichés may seem tempting, they could potentially undermine the impact of your letter. Instead of using cookie-cutter phrases like “I am a team player,” try to use specific examples to illustrate your ability to work collaboratively. Also, avoid jargon that may not be familiar to the reader and opt for straightforward language that can be easily understood.

C. Crafting Impactful and Persuasive Sentences

To make your letter more impactful and persuasive, use language that emphasizes your strengths and accomplishments. Start sentences with action words and focus on the results you have achieved. Also, be specific and illustrate your points with concrete examples that demonstrate your value to the prospective employer.

When writing your job application letter, make sure to choose powerful words that demonstrate your expertise and experience effectively. Avoid using clichés and buzzwords and instead focus on crafting persuasive and impactful sentences that showcase your strengths and contributions. By following these principles, you can create a compelling letter that increases your chances of landing the job you want.

Formatting and Presentation of Your Job Application Letter

When it comes to writing a winning job application letter, the presentation and formatting of the letter are just as important as the content. Here are some tips to ensure your letter looks professional and polished:

A. Ensure consistency in formatting

Make sure your letter has a consistent format throughout. This means using the same font and font size for the entire letter. Also, ensure that the margins and spacing are consistent from beginning to end.

B. Proper use of fonts, margins, and spacing

Use a standard font like Times New Roman or Arial, in a legible size (such as 11pt or 12pt). Be sure to use proper spacing between paragraphs and section headers. It’s important to have enough white space to make the letter easy to read, but not so much that it takes up unnecessary space.

C. Guidelines on length of the letter

Longer letters can seem rambling and may deter the hiring manager from reading the whole thing. Focus on the most important points and make them clear and succinct. Remember, your goal is to make a strong case for yourself as a candidate, not overwhelm the reader with information.

By following these tips, you can ensure that your job application letter looks professional, polished, and focused on what matters most – your qualifications for the job.

Sample Job Application Letter

Writing a winning job application letter is important if you’re looking to impress the hiring manager and land your dream job. In this section of the article, we’ll walk through a sample job application letter, analyze its strong points, and provide strategies to improve it.

A. Walk Through a Sample Job Application Letter

Dear Hiring Manager,

I am writing to express my interest in the position of Marketing Manager at ABC Company, as advertised on [job board]. With over [number] years of experience in the marketing industry, I believe I have the skills and knowledge to succeed in this role and make a significant contribution to your team.

During my time at XYZ Company, I was responsible for developing and executing successful marketing campaigns that exceeded client expectations and resulted in increased ROI. My experience in digital marketing, social media management, and content creation have prepared me well for this role. I am highly adaptable, and I have a proven track record of implementing innovative strategies to achieve business objectives.

In addition, I am a strong communicator and collaborator, and I work well in cross-functional teams. I am confident that my skills and experience make me a strong candidate for the role of Marketing Manager at ABC Company.

Thank you for considering my application. I look forward to the opportunity to discuss my qualifications further.

Sincerely, [Your Name]

B. Analyzing the Strong Points in the Letter

The sample job application letter has several strong points:

• The candidate clearly expresses their interest in the position and summarizes their skills and experience in the marketing industry.
• The letter highlights the candidate’s successful track record in executing marketing campaigns and achieving business objectives.
• The candidate demonstrates their adaptability and ability to implement innovative strategies.
• The letter emphasizes the candidate’s communication and collaboration skills.

C. Strategies to Improve the Letter

To improve the sample job application letter, consider the following strategies:

• Start with a strong opening sentence that grabs the hiring manager’s attention, such as a personal anecdote or a statement about the company’s mission.
• Use specific examples of your achievements and accomplishments to demonstrate your value to the company.
• Customize your letter to the specific job and company by conducting research and referencing relevant company initiatives or values.
• Show enthusiasm and a willingness to learn by expressing interest in the company’s future projects or goals.

By implementing these strategies, you can enhance your job application letter and increase your chances of landing an interview with your dream company.

Writing a winning job application letter requires attention to detail, strong communication skills, and a clear understanding of the hiring company’s needs and values. By following these tips and analyzing examples such as the one above, you can take your job application letter to the next level and stand out from the competition.

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Difference between a resume and an application letter.

Your job application package consists of a cover letter and a resume. Each document serves a specific purpose and has a particular format. Whenever you apply for a position, send both documents unless the employer has asked for a resume only. Use the appropriate delivery method -- email, fax or postal mail -- and remember to sign the cover letter. Make sure that both documents use the same header, font and paper.

Purpose of a Cover Letter

A cover letter adds a personal touch to the job application. When a prospective employer reads your cover letter, he knows immediately whether to read your resume. Write a letter that demonstrates your enthusiasm for the position, company and industry. Let the employer know how you learned about the position and why you would be a good fit for the company. Include highlights of your education, experience and background that are relevant to the position. State exactly what documents you are attaching or enclosing: resume, transcript, references or testimonials. Provide additional information not contained in the resume, such as your availability dates for an interview and your follow-up procedure.

Purpose of a Resume

A resume provides a brief summary of your education, skills, work experience and accomplishments. A well-written resume speaks loudly and clearly about your value as a potential employee. The performance profile and competency statements contain action words and the appropriate keywords -- words and phrases that represent knowledge, skills and abilities required for the industry. When a prospective employer reads your resume, she can answer the following questions: "How will this employee benefit our organization?" "What strengths does he bring to our workplace?"

Format of a Cover Letter

A cover letter is a business letter. The inside address contains the name, title, organization and address of the prospective employer. Ensure that you have the correct spelling and title of the employer and use it in the salutation.

Most cover letters contain three paragraphs. Use the first paragraph to introduce yourself and ask to be considered for the job. Focus on your skills and achievements in the second paragraph. Ask for an interview in the third paragraph. Use an appropriate complimentary closing: Yours respectfully, Yours sincerely, Cordially yours or Yours truly. Include your handwritten and typewritten signature.

Format of a Resume

You can use the reverse chronological or functional format for your resume. The reverse chronological resume lists all employment and education, beginning with the most recent and working backward. More informal in tone, the functional format highlights three to five skill areas and downplays employment history. Start with a performance profile that contains three to five of your greatest skills and achievements. Alternatively, you can use a job objective or focus statement. The Work Experience section includes information about current and past employment. In the Education section, list all diplomas, degrees, certificates and training relevant to the position. Create additional sections to highlight proficiency in languages, computer expertise and volunteer involvement.

Related Articles

How to write personal information on a resume →, how to write a resume when you have been in education and want to get into the business world →.

How to Write a Cover Letter to a Previous Employer →

How to Apply for a Job Through Email →

How to Do a Resume for a Non-Skilled Worker →

How Do I Write a Resume Envelope? →

• "Gallery of Best Letters"; David F. Noble; 2007
• "Resume Magic"; Susan Britton Whitcomb; 2010

In 2008, Joanne Guidoccio opened a wordsmith business. She has been published in the "Guelph Daily Mercury," "Waterloo Record" and "Winnipeg Free Press". A retired school teacher, Guidoccio has a Bachelor of Arts in mathematics and psychology from Laurentian University, a Bachelor of education from the University of Western Ontario and a Career Development Practitioner Diploma from Conestoga College.

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How to Write an Application Letter

• Aug 1, 2024

How to write an application letter? There are already so many documents you need to prepare during a job search. You have your resume and cover letter as essentials, potentially your CV or portfolio depending on your field.

Then, you should update your digital presence on LinkedIn and a personal website. Oh, and you should probably get some letters of recommendation and certifications.

So, why not add one more?

Thankfully, an application letter is more of a specialty document than one you would need to share often. However, there doesn't seem to be much information on application letters. Many articles describing them as just a synonym for a cover letter.

While the two have a great deal in common, the application letter has a very specific time, place, and style.

What is a letter of application? How do I know when to use one? Why should I write one in the first place?

All these valid questions are answered throughout this article, along with best practices, and tricks to land an interview through a stand-out letter of application.

77% of hiring managers give preference to candidates who submit a cover letter, even if they’re deemed optional on the application form. (ResumeLab)

What is an Application Letter?

There are very few personal problems that cannot be solved through a suitable application. Scott Adams

Simply put, a letter of application is a written summary of your skills, experience, and accomplishments . It's a professional document written with paragraphs and bullets. There you can convey why you want to work for a company and why your qualifications best align with the needs of the organization.

Application Letter vs Cover Letter

Well, that sounds a lot like a cover letter . And you would be very right. But there are a few key differences between the two documents, mainly:

Length Purpose Level of Detail Independence

Let's dive into each a little deeper.

Purpose of the Application Letter

A cover letter and an application letter showcase your achievements. But they differ from a resume in the sense that you can add some flavor to it.

The emphasis on bullet points and succinctness renders the resume a fairly clear-cut document that prioritizes objectivity and facts.

The paragraph-style format of the two letters allows you to leverage language in a way to invoke an ethos of what your professional personality is. And why you could easily assimilate into that specific company's culture.

But, to separate the pair, a cover letter communicates your interest in a singular position . Often one that you have found on a job board or website.

A letter of application displays your enthusiasm in working for a singular company and can be sent without prompt. But we will get more into that in a few sections.

The takeaway a cover letter tries to maximize a chance and an application letter aims to open an opportunity.

The easiest difference to spot between a cover and an application letter at a cursory glance is how long the document is .

A cover letter should never be over one page long. The more succinct you can make it, that's often for the better.

However, a letter of application gives you plenty of room to breathe as it can be two full pages and still be completely appropriate.

Level of Detail

Naturally, with all the extra space, you can go into so much more detail on an application letter than you can on a cover letter.

As we already covered, a cover letter usually targets a specific position attached to a job posting. So, you want to tailor the content of your cover letter to specific keywords. Choose a project or achievement that you can share in a paragraph that showcases two-to-three top skills applicable to the position.

An application letter laughs at such simplicity. You often have four to five paragraphs of information so you can cover career highlights, hurdles tackled, metric-based achievements, and your professional philosophy; sometimes with room to spare for your additional skills and expertise!

Independence

Finally, the letter of application can fly solo, much like a resume .

After all, you would never submit a cover letter without a resume, and you should always include a personalized cover letter with your resume.

The application letter is like a combination of a resume and a cover letter. It fuses the objective-focused bullets of a resume with the personal touch of a cover letter.

As a result, in the very rare circumstances that you would submit an application letter (which we will get to in just a moment), that's the only document you need to share with a hiring manager.

Anything more might be too much for a recruiter, causing your resume and application letter to go never seen. Stick with the 2-page document as an initial outreach method. If you have piqued their interest, then you can forward your resume or any other career documents.

When to Use an Application Letter?

We have covered what a letter of application is and how it differs from a cover letter. Now we have to cover when it's appropriate to send one to a company's hiring department.

As mentioned already, it's rare for an application letter to be required for a typical job posting. That role is fulfilled by the cover letter.

But there are three distinct scenarios where an application letter could work to your advantage.

1. There's No Formal Job Opening

Let's say you know what company you want to work for . It could be due to some personal significance, the company being an industry leader, or having a reputation as a great place to work. Whatever the case may be, there's a high likelihood that you aren't the only person who would love to work for that specific company.

Consequently, when a position is finally opened, hundreds, if not thousands , of applicants are sure to pile in.

If you are in this position, you need to be proactive to raise your chances of working for that company; and that's when a letter of application can help open the door for you.

But, why send an application letter and not a resume or cover letter?

It might be best to avoid sending the resume immediately could be seen as brazen, not helping you set the appropriate first impression. Additionally, due to the bulleted nature of a resume , it is much easier for the reader to scan it, miss vital details, and leave after just one job entry.

Therefore, you have to get them to read the entire document . A cover letter is better suited for this as it's much harder to skim paragraphs than it is for bullets. Also, it's easier to build a narrative structure in a cover letter, engaging the HR to read a story rather than a laundry list of action verbs and numbers.

However, a cover letter is short . You have less than 400 words to greet the reader, convey skills and accomplishments, and conclude it. There just isn't enough room for you to share your comprehensive professional experience.

An application letter fuses the positives of a resume (the fact-based bullets) and a cover letter (the narrative structure) to state your case on why they should instantly consider you for an upcoming vacancy.

The carefully chosen bullets allow the hiring manager to quickly scan the document. And become curious for more, and then read the letter from start to finish, learning the extended synopsis of your work experience. It's all in one package.

So, consider cold calling for the next step in your professional journey. You could land a spot on the shortlist of your dream company because you showed initiative.

82% of buyers say they have accepted sales meetings after a connection that began with a cold call. (Zippia)

2. Academic Programs

Creating career documents for professionals in academia proves to be a tricky task.

Often, especially for recognized experts in their field, they have numerous research papers, keynote addresses, patents, affiliations, and academic appointments that would make a typical resume extend past 2 pages.

Side reminder: Always limit your resume to two pages. Research shows only 3% of executives prefer three-page resumes. Whereas 96% prefer a one- or two-page resume.

While a comprehensive CV resolves this issue, an extended document that can be as many as 10 pages isn't very inviting.

As a result, in your resume, you have to include important academic achievements with little-to-no context.

Yet, the application letter is perfect for this task. A customized letter of application can highlight and explain critical accomplishments that could lead to a new professorship or research collaboration.

Moreover, two pages are nothing in academia. Academics regularly immerse themselves in extended, complex documents and dissertations. So the "extended" format of the application letter turns out to be a non-factor here.

3. Internships

If you're seeking an internship, chances are you have very limited work experience, especially in your target industry. While a well-crafted resume can win an HR over, something with a more personalized and proactive touch that differentiates you from your peers is vital.

A letter of application gives the space and narrative structure to outline and explain the three requirements when searching for an internship:

Passion for the Industry Passion for the Company Passion to Learn and Develop

You will still need a formal resume for the recruiting process; but an application letter can create an internship opportunity when one didn't previously exist.

Application Letter Structure

In many ways, an application letter's structure and flow are the same as that of a cover letter.

Both require a:

Introduction.

• Body with Skills and Accomplishments

The main difference comes in the "Body" section. Instead of one paragraph and some assorted attainments, it's multiple paragraphs with bullets interspersed throughout.

Due to the extended nature of this document, outline your letter of application first. This will ensure you stay on topic, communicating all the required abilities and achievements for the desired position. The outline does not have to be in-depth, but rather look something like this:

Heading Introduction State Interest Brief Career Overview Top Skills Start of Career Accomplishment Skills Demonstrated How I Can Use Them at This Company Bullets of Related Accomplishments More Recent Career Achievement Skills Demonstrated How I Can Use Them at This Company Additional Bullets from the Most Recent Position Conclusion Restate Interest and Skills Call to Action Thanks

This is the most straightforward section, as it's exactly the same as a cover letter.

Just be sure to include:

• Your Location
• Contact Information (Email & Phone Number)
• Date of Writing

For now, you can omit LinkedIn profile links and personal websites as those can be shared in a resume. Remember, in this application letter, we are engaging them to learn more , not everything about us.

This is your most important paragraph. It sets the tone for the rest of the document while either persuading or dissuading the hiring manager to read further, especially in a longer paper like a letter of application.

Let's look more closely at the introduction outline from above:

Introduction:

• State Interest
• Brief Career Overview

First, you will want to explicitly state that you are interested in working for that company and for what position or department. In this, do not say what your name is. Your name is at the top of the document and the "My name is..." start is cliche.

Then, share a one-sentence overview of your career that substantiates you have the necessary experience for that role.

Finally, connect it all with some of the top skills that you possess that are most often required in that position.

It's a simple and concise structure, but it will provide the hiring manager with enough information to encourage them to read more. Too short and there isn't enough meat on the bone to continue reading. Too much and you run the risk of boring the reader.

I'm contacting you to express my interest in a sales representative position at Company X. With over six years of biomedical sales experience, I emphasize relationship building to generate company wins. I pair this with the ability to cross-functionally collaborate, merging disparate departments to align with organizational objectives.

Just as you would in a cover letter, you want to give the hiring manager or recruiter a reason to hire you. It's time to show off a little.

If you have applicable experience, then this section should be fairly straightforward as you can just expand on some of your most relevant wins.

However, if you don't have the experience, you want your desire to learn and develop to take center stage while tying in transferrable skills you've accrued from other positions, extracurriculars, and volunteer experiences.

Referencing back to the outline we made:

Start of Career Accomplishment Skills Demonstrated How I Can Use Them at This Company 2-3 Bullets of Related Accomplishments More Recent Career Achievement Skills Demonstrated How I Can Use Them at This Company Additional Bullets from the Most Recent Position

You will want your application letter narrative to be chronological, starting with your oldest applicable experience. Then, in the next paragraph, you should share something you have recently accomplished, ideally in your most recent position.

The bullets between the paragraphs serve as highlights of your professional journey, connecting the timeline of your previous and more recent experiences. These can be simply presented as they would be on a resume.

The final bullets after the second section should be other accomplishments from your last position. This substantiates that you are a professional who can create an immediate impact at a new company.

Feel free to customize this rough outline to best encapsulate your career. Some best practices are to never have more than 3 bullets consecutively without a part to break them up.

Additionally, don't be afraid to use shorter sentences and paragraphs. White space is your friend here as recruiters will not want to read a wall of text.

Finally, leverage action verbs throughout the letter of application, just as you would on a resume or cover letter. These better engage the reader, making your achievement that much more substantial.

83% of recruiters agree that a great cover letter can land a candidate an interview, even if their resume is good enough. (ResumeLab)

You've stated your case, providing factual details and a career story, so it's time to wrap it up! Just as your introduction is very similar to one you would see on a cover letter, so is the ending.

Conclusion:

• Restate Interest and Skills
• Call to Action

You still want to butter up the company a bit. Reiterate your enthusiasm not only in the potential opportunity but in the company itself and its mission. Here, try to intersperse your interest with your stated skills to align your offered value with the needs of their organization.

Then, you must invoke action. Explicitly state that you will follow up within a reasonable time frame. Two weeks is a good standard. You can invite them to call you for an interview or some type of further discussion regarding the (potential) position.

In the end, thank them for their time and consideration. They just read two pages from an unprompted source.

I hope that my passion for innovation and emerging technologies can become a part of the continued success of Company X. I look forward to the possibility of discussing a potential position with you further. Thank you for your consideration.

Application Letter Examples

Letter of application short examples.

The simpler you say it, the more eloquent it is. August Wilson

Dear Mr. Smith, I am writing to express my interest in the Marketing Manager role at Acme Marketing Solutions. I have four years of experience in digital marketing. I'm confident that my skills and qualifications make me an ideal candidate for this role. I possess strong organizational and problem-solving skills, as well as excellent interpersonal communication abilities . During my current role as a Digital Marketing Specialist, I have demonstrated success in meeting deadlines while managing multiple tasks simultaneously. I am also familiar with a variety of software programs related to the position, including Google Analytics, Adobe Creative Suite, and HubSpot. I believe that I would be a great addition to the team at Acme Marketing Solutions. I am eager to apply my skills and knowledge towards helping the company reach its goals. Thank you for your consideration. I eagerly anticipate your response. Sincerely, Lana Peterson

Dear Hiring Committee, I am excited to apply for the Software Engineer position at TechSphere Inc. As an experienced software developer with a proven track record of developing high-quality code and solving complex technical problems. I am confident that my skills align perfectly with the requirements of this role. With my attention to detail, strong problem-solving abilities, and collaborative mindset, I believe I can contribute significantly to TechSphere Inc.'s software development team. Thank you for considering my application, and I look forward to discussing this opportunity further.

Letter of Application Long Examples

Please note that these examples are still condensed versions of long application letters. A longer application letter can include additional details about relevant experiences, accomplishments, skills, education background, certifications, etc., tailored specifically for the job requirements.

Dear Hiring Manager, I am writing to apply for the position of Marketing Coordinator at Stratagem Company. I have always been passionate about marketing and have developed a strong foundation in this field through my education and previous work experience. I graduated with a Bachelor's degree in Marketing from Idaho State University. There I gained a solid understanding of market research, consumer behavior, and strategic marketing planning. During my time at university, I actively participated in various marketing projects and internships. Those provided me with hands-on experience in implementing marketing strategies, conducting market analysis, and managing social media campaigns. Following my graduation, I worked at StrategicReach Company as a Marketing Assistant. There I was responsible for developing content for digital channels, managing social media accounts, and analyzing campaign performance. During my tenure, I successfully increased social media engagement by 30% and implemented email marketing campaigns that resulted in a 20% increase in leads. In my most recent position as a Marketing Specialist at Catalyst Corporation, I further honed my skills in project management, campaign optimization, and data analysis. I led cross-functional teams to develop integrated marketing campaigns that generated significant brand awareness and increased customer engagement. Additionally, I conducted thorough market research to identify new target segments and emerging trends, which successfully led to the development of innovative marketing strategies. I believe that my comprehensive knowledge of marketing principles, coupled with my hands-on experience in executing successful campaigns across different channels, make me an ideal candidate for the Marketing Coordinator position at Stratagem Company. I am confident that my strong analytical and creative skills, combined with my ability to collaborate effectively with diverse teams, will enable me to deliver exceptional results. Thank you for considering my application. I am eager to contribute my expertise to Stratagem's marketing initiatives. I would welcome the opportunity to discuss how I can bring value to your team. Sincerely, Max Lewis

While an overall rare document, the application letter has a valuable niche in the modern job market.

It can open doors that weren't initially there for new professionals and executives alike. A letter of application also gives you the extended space necessary to dive into more of your great accomplishments.

If you're looking to create opportunities and stand out among the crowd, an application letter is a viable, and underused, tool.

Trevor Richfield

Career Coach & Professional Resume Writer

Trevor is a professional resume writer, career coach, and Nationally Certified Online Profile Expert (NCOPE) with well over 1,000 resumes under his belt. He emphasizes the importance of building an authentic professional brand you are proud to display to potential collaborators and employers. From recent graduates to executive leaders, Trevor has helped professionals land jobs at Fortune 500 companies and expand their own independent ventures.It's not only about results with Trevor, but about a continuous journey of professional and personal empowerment.

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How to Write an Application Letter (Sample Included!)

Whether you’re applying for a job , internship , scholarship, or volunteer position, a well-crafted application letter can help you stand out. It's your chance to introduce yourself and make a strong first impression that sets you apart from the competition.

But how do you write an application letter that’s effective? Below, we’ll explain when to use this method of introduction and give you practical tips on writing one that gets results. Plus, we've included a sample application letter and a template to help you create the perfect document for any opportunity.

Apply for the role of your dreams! One of these open jobs on The Muse could be the perfect fit »

What is an application letter?

An application letter is a document sent with your resume to provide additional information on your skills and experience. It's a crucial part of an application for work as it introduces you to potential employers and highlights your qualifications.

While some companies request it at the beginning of the application process, others might ask for it later, or not at all—but it's always a valuable addition.

Unlike a resume, which outlines your work history, a written application allows you to elaborate on your achievements and how they relate to the job you are applying for. It is a much more specific way to introduce yourself and explain why you would be a good fit for the job.

How is an application letter different from a cover letter?

Some people use the terms “application letter” and “cover letter” interchangeably, but there are subtle differences between the two.

An application letter serves as your formal introduction to a potential employer. It highlights your interest in the role, your qualifications, and why you're a good fit for the position. It's a standalone document that provides a comprehensive overview of your skills and experiences.

On the other hand, a cover letter is usually more concise than an application letter and serves as a complementary document to your resume, providing additional context to your job application. It elaborates on specific points from your resume and explains how your background aligns with the job requirements.

Also, job application letters follow a more formal structure, often resembling a traditional business letter. They include your contact information, the date, and the employer’s contact information at the top. An application letter is usually addressed to a specific individual, such as the hiring manager or recruiter. While cover letters also have a professional tone, they can be less formal in structure.

Finally, the application letter is used primarily for job applications, internship applications, scholarship applications, and volunteer positions. In contrast, the cover letter is specifically used to accompany a resume during job applications.

When do you need to send an application letter?

Application letters are typically required when applying for jobs. However, there are other scenarios where you might need one:

• Scholarship applications: When applying for scholarships, this kind of letter can help you stand out by showcasing your academic achievements and career goals .
• Volunteer positions: Some volunteer organizations require an application letter to understand your motivations and skills relevant to the position.
• Internship applications: Internships often require this document to understand your interest in the role and what you hope to gain from the experience.
• Networking purposes: Sending one when reaching out to potential mentors or industry professionals can help you establish a connection and explain your career aspirations.

7 tips on how to write a job application letter

Writing an effective application letter involves more than just summarizing your resume. Here are seven tips to write yours:

1. Research the company—at least do a quick Google search!

Before you start writing, research the company to understand its culture, values, and needs. Tailor your letter to align with the company’s mission and the job description. There is nothing better for an HR professional than feeling that you don’t just want any job; you want to work with them for specific reasons, such as X and Y.

“Address the letter to the hiring manager by name if possible,” says Mike Chappell, CEO of FormsPal , who has more than a decade of experience reviewing application letters. “This shows that you’ve done your research and are genuinely interested in the company.”

2. Use a professional format and design

Your application letter should follow a formal letter of application format. Use a standard font like Times New Roman or Arial, and keep the font size between 10 and 12 points. Include your contact information, the date, and the employer’s contact information at the top of the letter.

There are many layouts online that you can use. Find one that represents your style and complements your resume.

3. Make it engaging from the start with a strong opening

Your opening paragraph should grab the reader’s attention. Mention the position you're applying for and where you found the job listing. If you were referred by someone, include their name. Briefly introduce yourself and explain why you’re interested in the role.

4. Highlight your qualifications—what you can’t fully convey in your resume

In the body of your applicant letter, highlight your relevant skills, experiences, and achievements. “Use specific examples to showcase your accomplishments and how they relate to the job you’re applying for,” Chappell says. “ Quantifiable results can make a strong impact.”

Avoid repeating information from your resume; instead, expand on your most relevant experiences.

5. Show enthusiasm and genuine interest

Employers want to hire candidates who are enthusiastic about the role and the company. Show your excitement for the opportunity. Explain why you are specifically interested in this job and how it aligns with your career goals.

6. Keep it concise

While it’s important to provide enough detail, your application letter should be concise. Aim for one page, with three to four paragraphs. Be clear and to the point, avoiding unnecessary fluff.

7. Proofread carefully

Typos and grammatical errors can leave a negative impression on employers. Carefully proofread your letter before sending it. Consider asking another person to review it as well.

Letter of application sample

Here's a super complete example of application letter to help you get started:

August 1, 2024

Ms. Jane Doe

Hiring Manager

Innovative Solutions Inc.

456 Maple Avenue

Springfield, IL 62705

Dear Ms. Doe,

I am writing to express my interest in the Marketing Manager position at Innovative Solutions Inc., as advertised on your company’s careers page. With more than five years of experience in marketing and a proven track record of successful campaigns, I am excited about the opportunity to contribute to your team and drive impactful marketing strategies.

In my previous role as a Senior Marketing Specialist at Creative Solutions LLC, I led a team in developing and executing a comprehensive marketing strategy that resulted in a 30% increase in brand awareness and a 25% boost in lead generation. My responsibilities included overseeing digital marketing campaigns, analyzing market trends, and coordinating with cross-functional teams to ensure alignment with overall business goals. This experience has honed my skills in strategic planning, data analysis, and team leadership.

I am particularly impressed by Innovative Solutions Inc.’s commitment to leveraging cutting-edge technology to deliver innovative marketing solutions. Your recent campaign, which utilized artificial intelligence to optimize ad targeting, is a testament to your forward-thinking approach. I am eager to bring my expertise in digital marketing and campaign management to your team and contribute to similar groundbreaking projects.

My strong analytical skills, combined with my ability to lead and inspire a team, make me a great fit for this role. I am confident that my background and enthusiasm for innovative marketing strategies align well with the needs of Innovative Solutions Inc.

Thank you for considering my application. I look forward to the opportunity to discuss how my skills and experiences can contribute to the continued success of Innovative Solutions Inc.

123 Elm Street

Springfield, IL 62704

[email protected]

(555) 123-4567

Template for an application letter

You can also use the following application format to structure your application letter for a job:

[Recipient’s name]

[Company’s name]

[Company’s address]

[City, State, ZIP Code]

Dear [Recipient’s name],

I am writing to express my interest in the [Job title] position at [Company name] as advertised on [Where you found the job listing]. With my background in [Field or industry] and a passion for [Specific aspect of the job or industry], I am excited about the opportunity to contribute to your team.

In my previous role at [Previous company], I developed [Specific skills or achievements]. I successfully [Describe a project or responsibility], which resulted in [Quantifiable result or achievement]. This experience has equipped me with [Relevant skills] that I am eager to bring to [Company name].

I am particularly impressed by [Company name]’s commitment to [Specific company initiative or value], and I am enthusiastic about the prospect of working with a team that values [Related value or skill]. I am confident that my skills and experiences align well with the requirements of the [Job title] position.

Thank you for considering my application. I look forward to the opportunity to discuss how my background, skills, and enthusiasm can contribute to the success of [Company Name].

[Your Name]

[Your address]

[Your email address]

[Your phone number]

Common mistakes to avoid

When writing a letter of application for employment, be aware of these common mistakes:

• Being too generic: Focus your letter on the specific job and company, and mention detailed information about them. Don’t default to a one-size-fits-all approach or AI-written document. “It is generally best to avoid using generative AI to write your application letters for you,” says Edward Tian, CEO of AI detector GPTZero . “Only you can write about those specific aspects of your identity and experiences in such a personal way.”
• Focusing too much on yourself: While it’s important to highlight your qualifications, make sure to explain how you can benefit the company. “You can talk about your career goals, college classes that piqued your interest in the type of job you're applying to—just make sure that they tie into why they make you uniquely qualified or well-positioned for the job,” Tian says.
• Including irrelevant information: Avoid discussing unrelated jobs or hobbies, for example.
• Using a casual tone: Maintain a professional tone throughout your letter. Avoid slang or overly casual language.

Need a bit more guidance in your job search? Read this next: How to Apply for a Job Online: 10 Tips to Stand Out and Land an Interview

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Application Letters and Résumés

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Your application letter and résumé may be the most important documents you write during your time at university—and being able to write good applications will keep on being important during your working life. Here’s some advice on starting out well.

Employers say they want to hire people who can communicate clearly, handle personal interactions, and analyse complex situations. Use your application package to demonstrate these qualities.

• Keep the reader’s interests in mind. Your message is “you need me,” not just “I want a job.” Know enough about the organization or company to recognize what readers will be looking for. Then the focus of your documents will be where you fit and what you can contribute. This principle will also determine your choice of emphasis and even your wording (not “I have had four years experience” but “My experience will help me do X”).
• Balance facts and claims. Your documents will be boring and meaningless if they’re just bare lists of facts. They will be empty and unbelievable if they are just grand claims about yourself. Use each of the two or three paragraphs in the body of your letter to make a few key interpretive statements (“I enjoy selling aggressively”). Back up each one with some examples (e.g. “achieved highest sales figure of 10 employees for first quarter of 1999”). Mention that the résumé gives further specifications and make sure that it does.
• Write concisely . There’s no space available for word-spinning. Prune your style by following any good writing guide or the U of T file on Wordiness .

Specific Points about the Application Letter

• Write a letter for each application, tailored for the specific situation. Even if the ad calls only for a résumé, send a letter anyway. The letter makes a first impression, and it can direct the reader to notice key points of the résumé.
• Use standard letter format, with internal addresses (spell names correctly!) and salutations. Use specific names or at least position titles whenever possible (call the company or check its Website). Avoid the dated “Dear Sir and Madam.” “To whom it may concern” is weak. You can use an “Attention” line or a “Subject” line instead of a salutation if you have to.
• Most application letters for entry-level jobs are one page in length—a substantial page rather than a skimpy one.
• Start strong and clear. For an advertised position, name the job and say where you saw the ad. For a speculative letter, name a specific function you can offer and relate it to something you know about the organization.
• Use paragraph structure to lead your reader from one interpretive point to another. Refer to specific information in terms of examples for the points you’re making, and mention that your résumé gives further evidence.
• End strongly by requesting an interview. It is now standard to say that you will call soon to set a time. Phrases like “thank you for your time” are unnecessary.

Specific Points about the Résumé (in academic life usually called curriculum vitae or c.v. )

• Have more than one on hand, emphasizing different aspects of your qualifications or aims. Then you can update and revise them quickly when opportunities arise.
• Make them easy to read by using headings, point form, and lots of white space. Look at a few current books of advice to see the range of page formats available. Create one that suits your situation rather than following a standard one rigidly. Beware of using a fancy page design from a software package—too many others will also use the same one.
• The basic choice is between the traditional chronological organization (with the main sections Education and Experience) and the functional one (where sections name types of experience or qualities of character). You can get some of the benefits of both by creating a one- or two-line introductory section called Profile or Objective to sum up your main unifying point. You may also use Achievement subsections to emphasize your most important qualifications. These may include a horizontal list of keywords in noun form to serve in electronic scanning for information.
• List facts in reverse chronological order, with the most recent ones first. Shorten some lists by combining related entries (e.g. part-time jobs). In general, omit details of high-school achievements. You also don’t have to include personal details or full information for references. But don’t try to save space by relying on acronyms (even for degrees): they aren’t always recognizable by readers or electronic searches.

Resources for Application-Writing

Besides providing workshops and individual consultations, university Career Centres usually have bookshelves of relevant books and handouts of good advice. Their websites are another source of targeted advice: e.g., U of T Career Centres offer a collection of e-books and online videos, University of Waterloo Centre for Career Action gives links for useful advice files.

Public libraries and bookstores also stock a great deal of material, but little of it is Canadian, and it may not be suitable for the start of a career. Look for advice and encouragement for self-analysis, not examples to copy from. Some classic books for university graduates:

• R. Bolles, What Colour is Your Parachute . Analysing your choices and creating job-search strategies.
• M. Munschauer, Jobs for English Majors and Other Smart People . Is that you in the title?

ENGL210: Technical Writing

Job application letters.

This chapter focuses on the application letter (sometimes called a "cover letter"), which together with the resume is often called the "job package". You may already have written one or both of these employment-seeking documents. That's okay. Read and study this section, and then apply the guidelines here to the resumes and application letters you have created in the past.

In many job applications, you attach an application letter to your resume. Actually, the letter comes before the resume.

The role of the application letter is to draw a clear connection between the job you are seeking and your qualifications listed in the resume. To put it another way, the letter matches the requirements of the job with your qualifications, emphasizing how you are right for that job. The application letter is not a lengthy summary of the resume – not at all. It selectively mentions information in the resume, as appropriate.

Common Types of Application Letters

To begin planning your letter, decide which type of application letter you need. This decision is in part based on employers' requirements and, in part, based on what your background and employment needs are. In many ways, types of application letters are like the types of resumes. The types of application letters can be defined according to amount and kind of information:

• Objective letters – One type of letter says very little: it identifies the position being sought, indicates an interest in having an interview, and calls attention to the fact that the resume is attached. It also mentions any other special matters that are not included on the resume, such as dates and times when you are available to come in for an interview. This letter does no salesmanship and is very brief. (It represents the true meaning of "cover" letter.)
• Highlight letters – Another type of application letter, the type you do for most technical writing courses, tries to summarize the key information from the resume, the key information that will emphasize that you are a good candidate for the job. In other words, it selects the best information from the resume and summarizes it in the letter – this type of letter is specially designed to make the connection with the specific job.

How do you know which to write? For most technical-writing courses, write the highlight letter. However, in "real-life" situations, try calling the prospective employer; study the job advertisement for clues.

Common Sections in Application Letters

As for the actual content and organization of the paragraphs within the application letter (specifically for the highlight type of application letter), consider the following common approaches.

Introductory paragraph. That first paragraph of the application letter is the most important; it sets everything up – the tone, focus, as well as your most important qualification. A typical problem in the introductory paragraph involves diving directly into work and educational experience. Bad idea! A better idea is to do some combination of the following:

• State the purpose of the letter – to inquire about an employment opportunity.
• Indicate the source of your information about the job – newspaper advertisement, a personal contact, or other.
• State one eye-catching, attention-getting thing about yourself in relation to the job or to the employer that will cause the reader to want to continue.

And you try to do all things like these in the space of a very short paragraph – no more than 3 to 4 lines of the standard business letter.

Main body paragraphs. In the main parts of the application letter, you present your work experience, education, training – whatever makes that connection between you and the job you are seeking. Remember that this is the most important job you have to do in this letter – to enable the reader to see the match between your qualifications and the requirements for the job.

There are two common ways to present this information:

• Functional approach – This one presents education in one section, and work experience in the other. If there were military experience, that might go in another section. Whichever of these section contains your "best stuff" should come first, after the introduction.
• Thematic approach – This one divides experience and education into groups such as "management", "technical", "financial", and so on and then discusses your work and education related to them in separate paragraphs.

If you read the section on functional and thematic organization of resumes, just about everything said there applies here. Of course, the letter is not exhaustive or complete about your background – it highlights just those aspects of your background that make the connection with the job you are seeking.

Another section worth considering for the main body of the application letter is one in which you discuss your goals, objectives – the focus of your career – what you are doing, or want to do professionally. A paragraph like this is particularly good for people just starting their careers, when there is not much to put in the letter. Of course, be careful about loading a paragraph like this with "sweet nothings". For example, "I am seeking a challenging, rewarding career with a dynamic upscale company where I will have ample room for professional and personal growth" – come on! give us a break! Might as well say, "I want to be happy, well-paid, and well-fed".

Closing paragraph. In the last paragraph of the application letter, you can indicate how the prospective employer can get in touch with you and when are the best times for an interview. This is the place to urge that prospective employer to contact you to arrange an interview.

Background Details in the Application Letter

One of the best ways to make an application letter great is to work in details, examples, specifics about related aspects of your educational and employment background. Yes, if the resume is attached, readers can see all the details there. However, a letter that is overly general and vague might generate so little interest that the reader might not even care to turn to the resume.

In the application letter, you work in selective detail that makes your letter stand out, makes it memorable, and substantiates the claims you make about your skills and experience. Take a look at this example, which is rather lacking in specifics:

Now take a look at the revision:

Checklist of Common Problems in Application Letters

• Readability and white space – Are there any dense paragraphs over 8 lines? Are there comfortable 1-inch to 1.5-inch margins all the way around the letter? Is there adequate spacing between paragraphs and between the components of the letter?
• Page fill – Is the letter placed on the page nicely: not crammed at the top one-half of the page; not spilling over to a second page by only three or four lines?
• General neatness, professional-looking quality – Is the letter on good quality paper, and is the copy clean and free of smudges and erasures?
• Proper use of the business-letter format – Have you set up the letter in one of the standard business-letter formats? (See the references earlier in this chapter.)
• Overt, direct indication of the connection between your background and the requirements of the job – Do you emphasize this connection?
• A good upbeat, positive tone – Is the tone of your letter bright and positive? Does it avoid sounding overly aggressive, brash, over-confident (unless that is really the tone you want)? Does your letter avoid the opposite problem of sounding stiff, overly reserved, stand-offish, blasé, indifferent?
• A good introduction – Does your introduction establish the purpose of the letter? Does it avoid diving directly into the details of your work and educational experience? Do you present one little compelling detail about yourself that will cause the reader to want to keep reading?
• A good balance between brevity and details – Does your letter avoid becoming too detailed (making readers less inclined to read thoroughly)? Does your letter avoid the opposite extreme of being so general that it could refer to practically anybody?
• Lots of specifics (dates, numbers, names, etc.) – Does your letter present plenty of specific detail but without making the letter too densely detailed? Do you present hard factual detail (numbers, dates, proper names) that make you stand out as an individual?
• A minimum of information that is simply your opinion of yourself – Do you avoid over-reliance on information that is simply your opinions about yourself. For example, instead of saying that you "work well with others", do you cite work experience that proves that fact but without actually stating it?
• Grammar, spelling, usage – And of course, does your letter use correct grammar, usage, and spelling?