assignment about apple company

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How Apple Is Organized for Innovation

• Joel M. Podolny
• Morten T. Hansen

When Steve Jobs returned to Apple, in 1997, it had a conventional structure for a company of its size and scope. It was divided into business units, each with its own P&L responsibilities. Believing that conventional management had stifled innovation, Jobs laid off the general managers of all the business units (in a single day), put the entire company under one P&L, and combined the disparate functional departments of the business units into one functional organization. Although such a structure is common for small entrepreneurial firms, Apple—remarkably—retains it today, even though the company is nearly 40 times as large in terms of revenue and far more complex than it was in 1997. In this article the authors discuss the innovation benefits and leadership challenges of Apple’s distinctive and ever-evolving organizational model in the belief that it may be useful for other companies competing in rapidly changing environments.

It’s about experts leading experts.

Idea in Brief

The challenge.

Major companies competing in many industries struggle to stay abreast of rapidly changing technologies.

One Major Cause

They are typically organized into business units, each with its own set of functions. Thus the key decision makers—the unit leaders—lack a deep understanding of all the domains that answer to them.

The Apple Model

The company is organized around functions, and expertise aligns with decision rights. Leaders are cross-functionally collaborative and deeply knowledgeable about details.

Apple is well-known for its innovations in hardware, software, and services. Thanks to them, it grew from some 8,000 employees and $7 billion in revenue in 1997, the year Steve Jobs returned, to 137,000 employees and $260 billion in revenue in 2019. Much less well-known are the organizational design and the associated leadership model that have played a crucial role in the company’s innovation success.

• Joel M. Podolny is the dean and vice president of Apple University in Cupertino, California. The former dean of the Yale School of Management, Podolny was a professor at Harvard Business School and the Stanford Graduate School of Business.
• MH Morten T. Hansen is a professor at the University of California, Berkeley, and a faculty member at Apple University, Apple. He is the author of Great at Work and Collaboration and coauthor of Great by Choice . He was named one of the top management thinkers in the world by the Thinkers50 in 2019. MortentHansen

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Org structure , Real Org Charts , Org Charts

Apple's Organization Structure: How a Functionally Organized Company Became a Global Tech Leader

Apple, the iconic brand synonymous with innovation and sleek design, has long been a trailblazer in the tech industry. From its humble beginnings in a garage in Cupertino, California, to its meteoric rise as a global powerhouse, Apple's story is one of relentless ambition, daring vision, and an unwavering commitment to thinking differently.

The brainchild of Steve Jobs, Steve Wozniak, and Ronald Wayne, Apple's journey has been peppered with numerous anecdotes that illustrate its unique approach to business and organizational structure. Take, for instance, the time when a young Steve Jobs convinced a skeptical computer parts supplier to provide Apple with the components needed for their first computers by exuding confidence and sheer determination.

It's moments like these that have come to define Apple's spirit and set the stage for the company's unprecedented success. In this article, we will touch on the intricacies of Apple's organization chart, explore the distinct culture that pervades its ranks, and unearth the factors that have propelled this tech titan to unparalleled heights.

Understanding Apple's Organization Structure

Centralization is at the heart of Apple's unique organizational structure, which is nothing short of surprising when compared to the typical product team structures found in other big tech organizations . Unlike the common, decentralized approach adopted by many large multinational corporations, Apple could be described as having a functional matrix and takes a more centralized, hierarchical, and focused approach. This means the company is organized around areas of expertise, rather than individual products, defying conventional wisdom and charting its own course. This functional structure enables better communication and coordination, creating a well-integrated team that can effectively tackle challenges and innovate at breakneck speed. It's a testament to Apple's commitment to thinking differently and breaking the mold, which has been a driving force behind its success. The late visionary and ex-CEO, Steve Jobs, was instrumental in crafting this structure , with the aim of fostering rapid innovation on new technology, while maintaining Apple's core values of simplicity, elegance, and user experience. Here is a brief overview of Apple's organizational chart: 1. Board of Directors: Headed by Chairman Arthur D. Levinson, the Board of Directors oversees Apple's activities, protects shareholder interests, and guides the executive team on major decisions. 2. CEO: Since August 2011, Timothy D. Cook has been Apple's Chief Executive Officer. As CEO, Cook is responsible for the overall management and vision of the company. Cook occupies the only position where the design, engineering, operations, marketing, and retail teams of any of Apple’s main products meet. He is supported by a team of senior vice presidents who are in charge of functions, such as hardware engineering, software engineering, machine learning and AI strategy, retail and people. 3. Senior Leadership Team: The top executives responsible for specific areas report directly to Cook. These areas include design, hardware engineering, software engineering, services, sales & marketing, and more. 4. Departments and Divisions: Beneath the senior leadership team, functional departments and divisions consist of various teams working on specific projects and products.

View Apple's senior leadership team in this interactive org chart. Note, roles and responsibilities in this chart are indicative only (using Functionly's default role templates).

The Apple Board of Directors: A Profile

We can learn a lot from real org charts . The diversity of backgrounds and expertise of Apple's Board of Directors is what makes it stand out. This diversity in perspectives and experience helps guide Apple through challenging market conditions and ensures sustained growth. Some of the notable members of Apple's Board of Directors include:

• Arthur D. Levinson (Chairman): Levinson has a Ph.D. in Biochemistry and has been the Chairman of Apple's board since November 2011. He previously served as CEO of Genentech from 1995 to 2009 and is currently the CEO of Calico, a Google-funded research and development biotechnology company.
• Al Gore (Board Member): Al Gore is the former Vice President of the United States and has been a member of Apple's board since 2003. His expertise in sustainable tech and climate change has influenced Apple's commitment to environmental initiatives.
• Andrea Jung (Board Member): Andrea Jung, a former CEO of Avon, brings experience in marketing, branding, and customer experience to Apple's Board of Directors. In addition to serving as a board member, Jung is also the President and CEO of Grameen America, a nonprofit microfinance organization.
• James A. Bell (Board Member): Bell is a former CFO and Corporate President of The Boeing Company and has been a member of Apple’s board since 2015. He brings expertise in finance, operations, and corporate governance to Apple’s board.
• Monica Lozano (Board Member): Lozano is a former President and CEO of College Futures Foundation and has been a member of Apple’s board since 2020. She has experience in media, education, and philanthropy and serves on the audit committee of Apple’s board.
• Ronald D. Sugar (Board Member) : Sugar is a former Chair and CEO of Northrop Grumman Corporation and has been a member of Apple’s board since 2010. He is an expert in engineering, technology, and aerospace and serves as the chair of the audit committee of Apple’s board.
• Susan L. Wagner (Board Member): Wagner is a co-founder and director of BlackRock and has been a member of Apple’s board since 2014. She has extensive knowledge in finance, investment, and global markets and serves as the chair of the nominating committee of Apple’s board.
• Alex Gorsky (Board Member): Gorsky is a former Executive Chair of Johnson & Johnson and has been a member of Apple’s board since 2021. He has leadership experience in health care, consumer products, and medical devices and serves on the compensation committee and the nominating committee of Apple’s board.

Photo: Apple store front by Rayyan Shahid | Pexels

The Secret to Apple's Success: The Unconventional Approach

Apple's functional organization structure may not be typical, but it has undoubtedly proven productive. Here are some of the factors that have contributed to Apple's phenomenal success:

• Collaborative decision-making : Apple encourages collaboration. This enhances communication between departments, encourages idea sharing, and ensures that the company as a whole benefits instead of individual departments.
• Specific roles and responsibilities : Apple's organizational structure clearly defines the responsibilities of each employee. This enables individual employees to contribute their best, and contributes to high-quality products and services.
• Streamlined product development : Apple invests its time and resources in perfecting a limited number of well-designed, high-quality products that maintain strong brand recognition, rather than offering a wider range of products. This focus has been pivotal to its success.
• Unity of leadership : Apple's Executive Team, under the visionary leadership of Steve Jobs and now, Tim Cook, has shown unwavering commitment to a unified vision. This culture has created a team of innovators, creators, and excellence within the company.
• Vertical integration : This allows Apple to control every aspect of its value chain, from hardware to software to services. This gives the company more flexibility, efficiency, and profitability than its rivals.

Image: Functionly includes role templates with detailed responsibilities | Created by author

By organizing around areas of expertise rather than products, Apple has been able to foster innovation and collaboration across its functions. Following a unified vision and a vertical integration strategy, the company has been able to maintain its competitive edge and profitability. Moreover, Apple's obsession with attention to detail and emphasis on design aesthetics have set it apart from competitors. The company's dedication to creating user-friendly interfaces and seamless experiences have resonated with customers worldwide, creating a loyal fan base that eagerly anticipates every new product launch. Combined with the company's ability to craft compelling narratives around its products, it's enabled Apple to position itself as a premium brand, commanding a loyal following and higher profit margins Apple’s unconventional approach has proven to be a winning formula for its success - nobody would argue otherwise! This unique blend of factors - collaboration, clearly defined roles, streamlined product development, unity of leadership, vertical integration, design focus, and marketing acumen - has propelled Apple to the forefront of the tech industry, solidifying its position as a global powerhouse and a prime example of organizational ingenuity.

Apple's Organizational Culture

Apple's organizational structure has been instrumental in shaping its culture. It's culture has been characterized by secrecy, collaboration, accountability, and excellence:

1. Collaboration: Has enabled Apple to leverage the expertise and creativity of its diverse workforce and foster cross-functional innovation

2. Accountability: Ensures that everyone in the organization is committed to delivering results and meeting high standards

3. Excellence: Reflects Apple’s pursuit of perfection and customer satisfaction in everything it does

4. Secrecy and Confidentiality: To maintain a competitive edge in the ever-evolving tech industry, Apple emphasizes guarding its intellectual property. Consequently, secrecy and confidentiality remain integral aspects of Apple's organizational culture.

Embracing Apple's Organizational Structure

Apple has set the bar high with its unconventional organizational structure. Its functional approach to collaboration has fostered a culture of innovation, creativity, and excellence within the company, resulting in remarkable success.

The uniqueness of Apple's functional structure also lies in its ability to mitigate the risk of siloed thinking and promote collaboration across departments. This cross-functional approach fosters a culture where ideas can flow freely, unhindered by the boundaries of product-based teams, and empowers employees to think beyond their immediate responsibilities. As a result, Apple has been able to consistently deliver groundbreaking products and services that captivate consumers and elevate the company's standing in the tech world.

By understanding the inner workings of Apple's organization chart, its culture, and factors that contribute to their success, businesses can learn valuable lessons and achieve similar success.

Use Functionly to plan and build your organization....maybe the the next Apple?

Header image: Created by author with Generative AI

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Apple Inc. in 2020

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• | Pages: 31

About The Author

David B. Yoffie

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• Apple Inc. in 2020  By: David B. Yoffie
• Apple Inc. in 2020 – Select Market Data  By: David B. Yoffie

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Apple Inc. summary

Explore the history of apple inc. and its innovative products.

Apple Inc. , formerly Apple Computer, Inc. , Microcomputer design and manufacturing company, the first successful personal-computer company. It was founded in 1976 by Steven P. Jobs and Stephen G. Wozniak , whose first computer was manufactured in the Jobs family’s garage. The Apple II (1977), with its plastic case and colour graphics, launched the company to success, earning Apple over $100 million by 1980, the year the company first offered stock to the public. The Macintosh, introduced in 1984, was the first personal computer to use a graphical user interface and a mouse. The “Mac” initially sold poorly, and Jobs left the company in 1985, but eventually it found its niche in the desktop publishing market. Apple recalled Jobs in 1997. He returned the company to profitability by introducing more innovative products, such as the iMac. Apple introduced iTunes, software for playing music that has been converted to the MP3 format, and the iPod portable MP3 music player in 2001; in 2003 the company began selling downloadable copies of major record company songs in MP3 format over the Internet . Apple introduced the iPhone, a touch-screen smartphone, in 2007 and the iPad, which created a new market for tablet computers, in 2010.

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Apple’s Organizational Structure & Its Characteristics (An Analysis)

Apple Inc.’s organizational structure contributes to effective and rapid innovation, which is a critical success factor of the business in the information technology, online services, and consumer electronics industries. The company’s organizational structure or corporate structure is the combination of workforce groups, resources, and interconnections among these groups and resources in the business. The organizational design determines how the organizational structure is developed and managed. In this business analysis case of Apple Inc., the company structure supports strategies that push for further technological innovation. The computer technology company’s structural characteristics maintain a traditional hierarchy, with some key elements from other types of organizational structure. Business success and the satisfaction of Apple’s mission statement and vision statement are linked to innovation and organizational leadership, and its business structure is partly responsible for ensuring support for such leadership. With Tim Cook’s leadership, Apple has changed its company structure to suit current global market and industry demands.

Apple’s organizational structure is effective in supporting business performance to ensure leadership in the industry, especially with regard to competitors, including the information technology, consumer electronics, and online services of Google (Alphabet) , Samsung , Microsoft , Amazon , and Sony . Apple TV Plus also competes with the video streaming services of Netflix , Disney , and Facebook (Meta) . The Five Forces analysis of Apple Inc. determines that these competitors impose a strong force in the company’s external environment. Through its company structure, Apple continues to improve its capabilities and competitive advantages, such as in rapid and creative innovation and product design for competitiveness in the international market for smartphones, tablets, laptops, and online services.

Apple’s Organizational Structure Type and Characteristics

Apple has a hierarchical organizational structure , with notable divisional characteristics and a weak functional matrix. The company’s hierarchy is a traditional structural feature in business organizations. The divisional characteristics refer to the product-based grouping within Apple, such as for iOS and macOS. The weak functional matrix involves inter-divisional collaboration, while the company’s hierarchy is preserved. The following are the main characteristics of Apple’s structure:

• Spoke-and-wheel hierarchy
• Product-based divisions
• Weak functional matrix

Spoke-and-Wheel Hierarchy . A bird’s-eye view of Apple’s organizational structure shows a considerable hierarchy that revolves around the company’s headquarters. In the past, everything went through the office of Steve Jobs, who made all the major strategic management decisions. Today, under Tim Cook’s leadership, this hierarchy in Apple’s company structure has slightly changed. The company now has more collaboration among various offices, departments, and teams in the organization, such as software teams and hardware teams. Apple’s vice presidents have more autonomy, which was limited and minimal under Jobs. Thus, the company’s organizational structure is now less rigid, but still has a spoke-and-wheel hierarchy where Tim Cook is at the center. The upper tier (innermost tier in the spoke-and-wheel circle) of the business structure has function-based grouping, which is an element derived from the functional type of organizational structure. Senior vice presidents who report to Tim Cook handle departments based on business functions. For example, Apple has a senior vice president for retail, and a senior vice president for worldwide marketing. In this structural feature, the company’s top leaders address business needs in terms of business function areas.

Product-based Divisions . The upper and lower tiers of Apple’s business structure have product-based divisions, which is an element derived from the divisional type of organizational structure. There are senior vice presidents and vice presidents for different outputs or products. For example, Apple has a Senior Vice President for Software Engineering (iOS and macOS), a Senior Vice President for Hardware Engineering (Mac, iPhone, and iPad), and a Senior Vice President for Hardware Technologies (hardware components). The distribution channels in Apple’s marketing mix or 4P are linked to this structural characteristic. This aspect of the company structure is used to manage specific products or product components that the business organization delivers to its target customers.

Weak Functional Matrix . Apple’s weak functional matrix refers to the collaborative interactions among various components of the business. In a weak functional matrix, top management determines project direction, while project heads have limited authority and control. For example, Apple’s business structure allows hardware teams to collaborate with software teams. In this way, the company facilitates information dissemination that is necessary for innovation processes. This structural feature contributes to effective and rapid innovation processes, which are a major business strength shown in the SWOT analysis of Apple Inc . Through this characteristic of the organizational structure, the company maintains strong innovation processes that support brand development and the use of premium-pricing strategies.

Apple’s Structure: Advantages, Disadvantages, Recommendations

Strong Corporate Control . The hierarchy in Apple’s organizational structure supports strong management control in the organization. Theoretically, hierarchy empowers top leaders, like Tim Cook, to control everything in the organization. Through this hierarchy, business functions and product-based groups are effectively controlled through the decisions of the CEO and other top executives. This advantage of Apple’s corporate structure facilitates rapid and effective strategic management implementation and helps in establishing coherence throughout the entire company.

Limited Organizational Flexibility . Apple’s company structure has the downside of low or limited flexibility. Hierarchy typically prevents lower levels of the structure to flexibly respond to current business needs and market demands. For example, Apple’s product-based divisions must wait for directives from the CEO or other top executives to proceed in implementing changes that address trends in the market for consumer electronics. However, Tim Cook has already made slight improvements by increasing collaboration among various parts of the firm. Such collaboration improves organizational flexibility. Still, Apple’s organizational structure does not support rapid changes in business processes because everything must go through Tim Cook and the top management team.

• Albert, D. (2023). What do you mean by organizational structure? Acknowledging and harmonizing differences and commonalities in three prominent perspectives. Journal of Organization Design , 1-11.
• Apple Inc. – Form 10-K .
• Apple Inc. Leadership .
• Doan, T. N. T., & Nguyen, H. H. (2022). Value creation and value capture: Analysis of Apple company. International Journal of Current Science Research and Review, 5 (4), 1089-1095.
• Xia, Y., Li, X., & Wang, X. (2023). The influence of organizational structure on the dynamic capability of enterprises: The regulating effect of technological innovation. Science, 11 (2), 57-66.
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1 Brilliant Growth Stock to Buy Now. It Could Join Apple, Nvidia, and Amazon as a $1 Trillion Company by 2040.

• Shopify stock could return 890% over the next 15 years, compounding at 16.5% annually to achieve a trillion-dollar valuation by 2040.
• Shopify is a leader in e-commerce software, capitalizing on opportunities in wholesale, offline retail, and international commerce.
• Global e-commerce sales are projected to grow at 18.9% annually through 2030, and Wall Street expects Shopify's sales to grow at 21% annually through 2027.
• Motley Fool Issues Rare “All In” Buy Alert

Shopify could land on the elite list of companies worth at least $1 trillion by 2040.

Six publicly traded U.S. companies have market values of at least $1 trillion. From largest to smallest, that elite group includes Apple , Microsoft , Nvidia , Alphabet , Amazon , and Meta Platforms . But more companies will join the list as the global economy expands in the coming years.

For instance, Shopify ( SHOP 0.05% ) is currently worth $101 billion, but its market value could reach $1 trillion before 2040. If that happens, Shopify stock will return 890% over the next 15 years, which equates to 16.5% annually.

Here's what investors should know about this brilliant growth stock.

Shopify is a leader in e-commerce and omnichannel software

Shopify is the market leader in e-commerce and omnichannel commerce software. What sets the company apart is its unique ability to simplify retail. Its platform lets merchants run their businesses across physical and digital channels from a single dashboard. It integrates with online marketplaces like Amazon and social media platforms like Meta's Facebook and Instagram, and it helps merchants build direct-to-consumer websites.

Shopify also offers adjacent solutions for marketing, payments, and logistics and addresses back-office functions like tax compliance, bill payments, and fraud protection. Additionally, the company caters to larger brands with Shopify Plus and Commerce Components. The former is an enterprise-grade platform with more sophisticated features than Shopify's standard software, and the latter lets enterprises build commerce platforms from scratch, using individual parts of Shopify's technology stack.

Importantly, Shopify Plus and Commerce Components include solutions for business-to-business (B2B) e-commerce, also called wholesale. According to Grand View Research, this market is three times bigger and growing two times faster than retail e-commerce. In the second quarter, Forrester Research named Shopify a leader in B2B commerce tools, citing rapid product development and artificial intelligence features as key strengths.

Collectively, the wholesale and retail e-commerce markets are expected to grow at 18.9% annually through 2030. But Shopify's sales growth should outpace the industry average. Its ability to simplify commerce is a compelling value proposition for businesses of all sizes, and the company has proven itself adept at deepening its relationship with merchants over time.

Shopify looked strong in the second quarter

Shopify reported strong financial results in the second quarter. Gross merchandise volume (GMV) jumped 22% to $67 billion, and revenue increased 21% to $2 billion. But revenue increased 25%, excluding the impact of the logistics business, which Shopify sold in the second quarter last year. Meanwhile, non-GAAP (generally accepted accounting principles) net income increased 85% to $0.26 per diluted share.

Management highlighted strong momentum in wholesale, physical retail, and international commerce, three growth vectors where the company has made a concerted effort to gain share. Specifically, wholesale GMV more than doubled, offline GMV increased by 27%, and the number of international merchants on the platform increased by 30% during the second quarter.

Looking ahead, Shopify still has plenty of room to grow its business. The company has captured less than 2% of its serviceable addressable market, which it values at $404 billion. Moreover, management believes that opportunity will reach $849 billion as the company expands into new geographies.

How Shopify can become a trillion-dollar company before 2040

Wall Street forecasts Shopify's revenue will grow at 21% annually through 2027. That is plausible, given that global e-commerce sales are projected to increase at 18.9% annually through 2030. Assuming revenue growth decelerates gradually, Shopify's top line could compound as quickly as 16% annually over the next 15 years.

In that scenario, the company's trailing-12-month revenue would reach $71.9 billion after the quarter ending in June 2039. At that point, if shares trade at 14 times sales, a discount to the three-year average of 15.4 times sales, Shopify would be worth $1 trillion. That implies annual shareholder returns of 16.5% over the next 15 years.

However, the stock would still compound at 11.2% annually, even if Shopify was only worth $500 billion by 2039. Returns of 11%-plus would almost certainly beat the benchmark S&P 500 . In other words, even if my $1 trillion prediction is 50% too high, Shopify shareholders could still see market-beating returns over the next 15 years.

John Mackey, former CEO of Whole Foods Market, an Amazon subsidiary, is a member of The Motley Fool's board of directors. Suzanne Frey, an executive at Alphabet, is a member of The Motley Fool's board of directors. Randi Zuckerberg, a former director of market development and spokeswoman for Facebook and sister to Meta Platforms CEO Mark Zuckerberg, is a member of The Motley Fool's board of directors. Trevor Jennewine has positions in Amazon, Nvidia, and Shopify. The Motley Fool has positions in and recommends Alphabet, Amazon, Apple, Meta Platforms, Microsoft, Nvidia, and Shopify. The Motley Fool recommends the following options: long January 2026 $395 calls on Microsoft and short January 2026 $405 calls on Microsoft. The Motley Fool has a disclosure policy .

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Analysis of Apple Inc's Business Model Based on the SWOT Model and Financial Ratios

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Apple introduces California driver’s licenses and state IDs in Apple Wallet as part of California DMV’s mDL pilot program

Adding an ID in Apple Wallet

Using an ID in Apple Wallet

Presenting an ID in a Secure, Private Way

Text of this article

September 19, 2024

IDs in Wallet provides an easy, secure, and private way for residents to present their IDs with iPhone and Apple Watch

Today, Apple announced California driver’s licenses and state IDs can now be added to Apple Wallet, enabling residents to seamlessly and securely add and present their IDs using iPhone or Apple Watch. 1 The launch of California driver’s licenses and state IDs in Apple Wallet will roll out as part of the California DMV’s broader mobile driver’s license (mDL) pilot program , which launched last year and is limited to 1.5 million participants.

“Enabling California residents to seamlessly add and present their IDs with their iPhone or Apple Watch represents a significant step in replacing the physical wallet with a more secure and private digital wallet,” said Jennifer Bailey, Apple’s vice president of Apple Pay and Apple Wallet. “The launch also represents an important milestone in the rollout of IDs in Apple Wallet. Not only is California one of the largest states in the U.S., but it’s also our own backyard, and we’re excited to bring an easy and transparent way to present IDs in our home state.”

“Californians now have the option of adding their driver’s license or state ID to their iPhone or Apple Watch in Apple Wallet,” said California Governor Gavin Newsom. “With this new integration, we’re working to better serve the people of California in the 21st century.”

The addition of IDs in Wallet in California follows the recent launch in Hawaii and Ohio, which join Arizona, Colorado, Georgia, and Maryland. Additionally, Montana, New Mexico, and West Virginia have signed on to adopt IDs in Wallet. Japan has also signed on to bring My Number Card to Wallet, which will mark the first international expansion of IDs in Wallet.

Adding a license or state ID to Apple Wallet can be done in a few easy steps. Residents can tap the Add (+) button at the top of the screen in Wallet on their iPhone, select “Driver’s License or State ID,” and follow the onscreen instructions to start the setup and verification process.

The customer will be asked to use their iPhone to scan their physical driver’s license or state ID card and take a selfie, which will be securely provided to the issuing state for verification. As an additional security step, users will also be prompted to complete a series of facial and head movements during the setup process. Once verified by the issuing state, the customer’s ID or driver’s license will be added to Wallet.

Users can securely present their IDs in Apple Wallet in person and in apps to show proof of age or identity.

To present an ID in person, users can go to Apple Wallet and select their ID in Apple Wallet. From there, they can hold their iPhone or Apple Watch near an identity reader, review the specific information being requested, and use Face ID or Touch ID to authenticate. Today, users can present their ID in Apple Wallet at select TSA checkpoints, businesses, and venues, in addition to Apple Store locations across the U.S. for order pickup, Genius Bar appointments, and more. Users can also present their IDs in Apple Wallet to businesses using apps such as Tap2iD Mobile, VeriScan, and Mobile ID Verify, for in-person age verification. These apps leverage Apple’s ID Verifier API to securely and privately accept mobile driver’s licenses and ID cards — right on iPhone, no additional hardware needed.

Soon, users will also be able to present their ID in Apple Wallet in person for select services like CLEAR for member enrollment.

To present an ID in Apple Wallet in apps, users can select the “Verify with Apple Wallet” or “Continue with Apple Wallet” button. From there, they can review the specific information being requested, and authenticate with Face ID or Touch ID before information is shared. Today, users can present their ID in Apple Wallet in select apps, including Turo, with additional partners such as CLEAR, MyChart, and Uber Eats coming soon.

IDs in Apple Wallet use the privacy and security features that are built into Apple devices to help protect a user’s identity and personal information. When adding an ID to Apple Wallet, the state-issuing authority receives only the information it needs to approve or deny the request.

Once an ID is added to Apple Wallet, the information is encrypted on a user’s device, so others — including Apple — cannot access it unless a user chooses to present it. Apple and the state-issuing authority do not know when or to whom a user presents their driver’s license or state ID. A user’s presentment history is encrypted and stored only on their device, and Apple cannot see or access this information.

When presenting an ID in Apple Wallet, only the information needed for the transaction is presented, and the user has the opportunity to review and authorize the information being requested with Face ID or Touch ID before it is shared. Users do not need to unlock, show, or hand over their device to present their ID.

For more information on IDs in Wallet, visit learn.wallet.apple/id .

• For California, ID in Apple Wallet requires iPhone X s or later with iOS 17.5 or later, or Apple Watch Series 4 or later with watchOS 10 or later.

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Apple Company and Its Impact on Society Essay

• To find inspiration for your paper and overcome writer’s block
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Apple Company Introduction

Apple company background, effect on ordinary people, effect on employees, effect on costs, effects on other electronics companies, apple company conclusion, works cited.

The Apple Company has made an indelible mark in the world stage with its innovations that have changed the way people use computers and mobile devices. Apple has been very successful and it is worth billions (Farivar 1). The share price of the company is over $530 making Apple the most successful company in the technological sector. In this paper, the effect of the apple company on the society in terms of ordinary people, employees, costs and on other electronic companies will be discussed.

Apple started in 1976 and its effect on ordinary people started with the introduction of personal computers. The personal computer revolutionized the technological world. The personal computers had a simple design and they were user-friendly to people. However, Apple did not achieve a large market share in the face of stiff competition from other companies.

As a result it started a product that has become part and parcel of modern day activities from the office to homes and the brand of choice (Sanderson 1). The products that Apple has produced such as iPod, iPhone, IPad are household names.

They have changed the way people buy music with the successful iTunes store. The products are sleek and functional and help meet needs that ordinary people did not know they had (Greenwood 1). The effect of Apple can be seen with the excitement that announcement of any new products create and the long queues of people waiting to buy them. Apple will continue to affect the lives of ordinary people through innovation of useful new products.

The employees of Apple have to stay at the top of their game to continue releasing new products that stir the market. They must maintain the high standards that the former Apple products have set and surpass them. The employees must remain committed to the vision of Apple as embodied by Steve Jobs. He is synonymous to Apple, and with his demise the company employees have to deal with the post-Jobs era.

They are constantly faced asked what Jobs would have done about the decisions made by the new CEO Tim Cook, and such questions may frustrate some. The employees have to adjust working under Tim Cook who is different from Jobs and continue working hard to keep steering Apple towards its vision (Cheng 1).

The price tag on Apple products is high unlike that of other companies. The features of Apple’s products are high quality and unmatched in the market. Therefore, Apple is able to charge high prices, but customers still buy because they feel the products are worth (Greenwood 1).

The cost of the Apple products is not likely to come down as the company offers other things for instance after sale services and customer care support. The company has an edge over the other companies with its brand products that have won the faith of many people and created loyal fan base. On the other hand, the company produces its products in China amidst of criticism for shipping jobs overseas, but the cost of production is cheaper than at home increasing the profit margin.

Apple is the leader in the tech world and it has a major impact on other electronics companies. Its greatest rival in the mobile technological market is Samsung that leads the competition in the sale of mobile devices. Furthermore, Apple faces competition from other smaller companies that have improved their products to tap into the market.

They produce products similar to those of Apple, but their prices are lower hence they will get customers who want the experience of sleek gadgets, but at a cheap price. One the other hand, in the wake of patent suit against Samsung for patent infringement, the other companies have to be careful in designing their products lest they make them similar to Apple products and get slapped with a patent suit. The fear of suits can curtail some electronics company innovation (Mullis 1).

Apple has changed the world through its products. The effects on consumers is phenomenon and only the future knows what products the Apple is going to bring to the market if their past trend is anything to go by, and it is likely to remain a giant for a long time. They have come up with products that people never imagined they needed, but once introduced to them they became hooked.

Apple is a maverick in the technology world, and the successful strategies they employ are likely to keep the company on an upward trend, consolidating its lead and market share. The company has huge cash reserves at its disposal that it can use to develop products, and invest in any area they see fit to ensure that the company remains the leader in the technological world. Therefore, Apple will continue to affect the society in the near future with its strong brands that are famous across the globe.

Cheng, Jacqui. The ghost of Jobs: Apple’s challenge to decide “what would Steve do?” . 2012. Web.

Farivar, Cyrus. 30 years of Apple: Accessing Apple’s impact . 2012. Web.

Greenwood, Ben. Apples booms so what next for the tech giant ? 2012. Web.

Mullis, Steve. Apple’s patent win could Alter Landscape of smart phone Industry . 2012. Web.

Sanderson, Rachel. The Apple brand has the biggest impact on the world’s consumers, while Microsoft and the United States nation brand are those considered most in need of a remake, a survey showed on Monday . 2008. Web.

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