(PDF) The Impact of Digital Marketing: A Systematic Literature Review
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(PDF) A review of internet marketing research over the past 20 years
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(PDF) A Literature Review on Digital Marketing: The Evolution of a ...
This literature review aims at providing a comprehensive and consolidated representation on how Digital Transformation in Marketing has, so far, influenced value making for businesses and...
The Impact of Digital Marketing: A Systematic …
Internet and Digital Marketing have become important factors in campaigns, which attract and retain Internet users. This study aims to identify the main ways in which users can be gained...
A review of internet marketing research over the past 20 years and ...
The 20‐year review of marketing and selected business journals examines the internet marketing literature to determine how the literature has evolved in terms of quantity, …
Internet marketing: a content analysis of the research
In order to examine the current state of research on Internet marketing, the authors conducted a literature review and analysis in three phases: Phase 1 accumulated a …
Digital Marketing Strategies: A Comprehensive …
This paper is a valuable addition to the current online marketing literature. It provides insights that can assist marketers in effectively prioritizing their digital marketing strategies.
A broad overview of interactive digital marketing: A bibliometric ...
Recent literature reviews investigate more specific aspects of digital and interactive marketing such as its use in business-to-business strategy (B2B) (Pandey, Nayal, & Rathore, …
Internet marketing: a content analysis of the research
examine the current literature to determine what is known about the concept of Internet marketing. First, a description of the methodology for the analysis of the Internet market-ing …
[PDF] E-Marketing-A literature Review from a Small Businesses ...
A literature review of, and classification scheme for, Internet marketing (IM) research covers 270 journal articles published between 1987 and 2000 in three types of journals: marketing; …
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This literature review aims at providing a comprehensive and consolidated representation on how Digital Transformation in Marketing has, so far, influenced value making for businesses and...
Internet and Digital Marketing have become important factors in campaigns, which attract and retain Internet users. This study aims to identify the main ways in which users can be gained...
The 20‐year review of marketing and selected business journals examines the internet marketing literature to determine how the literature has evolved in terms of quantity, …
In order to examine the current state of research on Internet marketing, the authors conducted a literature review and analysis in three phases: Phase 1 accumulated a …
This paper is a valuable addition to the current online marketing literature. It provides insights that can assist marketers in effectively prioritizing their digital marketing strategies.
Recent literature reviews investigate more specific aspects of digital and interactive marketing such as its use in business-to-business strategy (B2B) (Pandey, Nayal, & Rathore, …
examine the current literature to determine what is known about the concept of Internet marketing. First, a description of the methodology for the analysis of the Internet market-ing …
A literature review of, and classification scheme for, Internet marketing (IM) research covers 270 journal articles published between 1987 and 2000 in three types of journals: marketing; …