MA Thesis Final Document Jan 14, 2020
- January 2020
- Plan International Ethiopia
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The Effect Of Marketing Strategy On Small And Medium Enterprises Performance In Ethiopia: In The Case Of Addis Ababa City
Marketing strategies constitute one of the key functional strategies that Small and Medium Enterprises (SMEs) adopt to enhance performance. This study is aimed to examine the effect of marketing strategy on SMEs performance in Addis Ababa City. By taking the research objectives and questions into considerations, only quantitative research approach and both descriptive and explanatory research design were used. The study was delimited to proportionate stratified and purposive sampling techniques. Quantitative data was collected using a structured questionnaire which has been developed and distributed to a sample of 365 owners and/or managers of SMEs in the three sub-cities (Lideta, Yeka, and Kirkos). With a response rate of 94%, 344 questionnaires have been returned and were valid for data analysis. The quantitative data were analyzed by using descriptive and inferential analysis. The findings of descriptive statistics have shown that the mean score of marketing strategy variables i....
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IMAGES
COMMENTS
Strategy on Small and Medium Enterprises Performance: In the Case of Addis Ababa City." submitted in partial fulfillment of the requirements for Master of Arts in Marketing Management to Addis Ababa University, School of Commerce, is the outcome of my own effort and that all sources of materials used for the study have been duly acknowledged.
ADDIS ABABA UNIVERSITY SCHOOL OF COMMERCE ... University in partial fulfillment of the requirements of the degree of master of Arts in Marketing Management July, 2020 Addis Ababa, Ethiopia . 2 FACTORS AFFECTING EXPORT MARKETING PERFORMANCE OF ETHIOPIAN COFFEE ... declare that this research project entitled ...
A thesis Submitted to the School of Graduate Studies of Addis Ababa University in partial fulfillment of the requirements for the degree of M.A. in Marketing Management, School of Commerce Addis Ababa University School of Commerce Graduate Studies Program Department Marketing Management Advisor: Mesfin Workineh(Phd) June, 2019 Addis Ababa
Addis Ababa University Institutional repository. Research & Help. Reference & Research. Starting your Research. Research Design. Interior Design. Research Advice. Avoid Plagiarism. Citing Resources.
PDF | On Jan 21, 2020, Betel Chemere published MA Thesis Final Document Jan 14, 2020 | Find, read and cite all the research you need on ResearchGate
Even though the Ethiopian insurance industry is still dominated by the state-owned insurance company, the competition among private insurance companies together with the industry giant has become intense, leading companies to... more. Download. by Girma Milkessa. 2. Insurance, Consumer-Based brand equity.
Marketing Management. College/Institution: CBE. Department/School/Center: School of Commerce. Program title: BA in Marketing Management. Program duration (in years): Three for regular and Four for extension. Study Language: English. Credits and the equivalent ECTS: ECTS - 180 and Credit 110. Mode of delivery: Regular and Extension.
ADDIS ABEBA UNIVERSITY COLLEGE OF BUSINESS AND ECONOMICS SCHOOL OF COMMERCE. Impact of reward system on employee motivation: the case of ethio telecom: in Addis Ababa, Ethiopia. A research proposal submitted in partial fulfillment of the requirements of the Degree Master of Arts in Marketing Management. By: - Mesfin Melesse ID GSE/2125/
Degree to be awarded by: Addis Ababa University, Subjected to the Approval of the Senate Standard/Regular Period of Study: 4 Academic Years with 8 Semesters Commencement of the Program: 2013 E.C. / 2020/21 Fees / Charges for Regular Students: Cost-sharing EXECUTIVE SUMMARY
This research focused on factors that may influence consumers' intention to purchase cultural fashion clothes in Addis Ababa. Factors examined are consumers' fashion involvement, consumers' value consciousness, past experience, social status and consumers' attitude.
Page 3 Statement of Certification This is to certify that Dagem Alemayehu has carried out his research work on the topic entitled "FACTORS AFFECTING DIGITAL MARKETING PRACTICES: EVIDENCE FROM ADDIS ABABA, ETHIOPIA" is his original work and is suitable for submission for the award of Master's Degree in Marketing Management.
The general objectives of the study were, to determine the effect of factors of customer's attitude on customer's attitude at fast food restaurants in Addis Ababa. The research design used in the study was descriptive study and explanatory research design, because descriptive design was appropriate for the achievement of the research ...
This research project tries to assess and analyze the impact of service quality on customer satisfaction and customer loyalty in Ethiopian Insurance industry. Further, this study evaluates the relationship among service quality including... more. Academia.edu is the platform to share, find, and explore 50 Million research papers.
The purpose of this research paper is to examine the assessments of social media on marketing strategy. It illustrates the opinions and behavior of Ethiopian social media users‟ towards marketing strategy. Because of this, the researcher uses a descriptive study with deductive approach and a survey strategy.
However, the research was limited to Awash Bank S.C which has currently about 353 branches. Addis Ababa city comprises of 158 branches and the remaining 195 branches are constituted by outlying branches. The researcher limited its target population to Addis Ababa city branches.
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Addis Ababa University Libraries prepare near to 10,000 masters and PhD thesis available online via it repository: Research collection Repository. AAU Libraries Subscribed on different E- journal and Research Management Software such as Scopus, Science direct and Mendely to fulfill the need of information or Research Resource for postgraduate student and researchers.
The Marketing Management Department at Addis Ababa University on Academia.edu. Skip to main content ... Addis Ababa University Marketing Management. All Departments; 25 Papers; 160 Researchers; Faculty. ... Find new research papers in: Physics; Chemistry; Biology; Health Sciences; Ecology; Earth Sciences; Cognitive Science;
performance: star rated hotels in addis ababa. a thesis submitted to addis ababa university college of business and economics school of graduate studies mba program in partial fulfillment of the requirements for the award of master of business administration. by: helina asart id no: gse/4584/13 advisor: dr.abera may-2023, addis ababa, ethiopia.
A TEN-YEAR STRATEGIC PLAN 2020 - 2030 / 2013 - 2022 E.C. National GAT Addis Ababa University Friday Test Takers ( Last Day Exam Schedule) GAT Exam Schedule and List of GAT Candidates (Thursday, August 25 and Friday August 26, 2022) GAT Exam Schedule and List of GAT Candidates (Wednesday, August 17 - Friday August 19, 2022) About.
This study is aimed to examine the effect of marketing strategy on SMEs performance in Addis Ababa City. By taking the research objectives and questions into considerations, only quantitative research approach and both descriptive and explanatory research design were used.
ADDIS ABABA UNIVERSITY FACULTY OF BUSINESS AND ECONOMICS DEPARTMENT OF BUSINESS ADMINISTRATION POST GRADUATE PROGRAM A Research submitted in Partial Fulfilment of the Requirements for the Award of Master of Arts Degree in Business Administration By: Mekdes Bulti Advisor: Yitbarek Takele (Assoc. Prof.) January, 2020 Addis Ababa, Ethiopia
National GAT Addis Ababa University Friday Test Takers ( Last Day Exam Schedule) GAT Exam Schedule and List of GAT Candidates (Thursday, August 25 and Friday August 26, 2022) ... Thematic Research Grant Application Form AS ONE PROJECT . Download . Due Deligence form Document . Download . Data Repository, Sharing and Use Policy