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Here is a free business plan sample for a graphic design services

If you're passionate about graphic design and are considering turning your creativity into a career, you've landed on the perfect page.

In the content that follows, we will present you with a comprehensive business plan outline tailored for a graphic design venture.

As you might be aware, a strategic business plan is crucial for any aspiring entrepreneur. It serves as a roadmap, guiding you through establishing your brand, setting clear objectives, and outlining your approach to attract clients and grow your business.

To jumpstart your journey, you can utilize our graphic designer business plan template. Our team is also on standby to provide a free review and offer feedback on your completed plan.

How to draft a great business plan for your graphic design services?

A good business plan for a graphic designer must reflect the unique aspects of the creative services industry.

To start, it's important to provide a comprehensive overview of the design market. This includes current statistics and identifying emerging trends within the industry, similar to what we've incorporated in our graphic design business plan template .

Your business plan should articulate your vision clearly. Define your niche (such as logo design, branding, web design, etc.), identify your target market (startups, small businesses, large corporations, individual clients), and establish your unique value proposition (customized solutions, quick turnaround, specific design expertise).

Market analysis is a critical component. This means understanding your competitors, staying abreast of design trends, and knowing your potential clients' needs and preferences.

For a graphic designer, it's essential to showcase your portfolio. Detail the range of services you offer - from print to digital design - and demonstrate how these services can solve the problems or meet the needs of your target audience.

The operational plan should outline your work environment, whether it's a home office or a rented studio space, your hardware and software setup, and your process for managing projects and client communications.

Quality of work is paramount in graphic design. Emphasize your design process, attention to detail, and commitment to delivering high-quality, impactful designs.

Discuss your marketing and sales strategy. How will you build your brand and attract new clients? Consider your promotional tactics, networking strategies, and client retention plans.

Having a digital strategy, including a professional website and an active presence on platforms like Instagram or Behance, is crucial for showcasing your work and reaching potential clients.

The financial section is vital. It should cover your pricing model, sales projections, operational expenses, and the point at which your business will become profitable.

As a graphic designer, your income may vary based on project size and frequency, so it's important to have a clear financial plan. For assistance, you can refer to our financial forecast for graphic designers .

Compared to other business plans, a graphic design plan must focus more on intellectual property rights, portfolio development, and client acquisition strategies.

A well-crafted business plan will not only help you clarify your business strategy but also attract clients or secure financing.

Lenders and investors are interested in a solid market analysis, realistic financial projections, and a clear understanding of how you will manage your design projects and client relationships.

By presenting a detailed and substantiated plan, you show your professionalism and dedication to the success of your graphic design business.

To achieve these goals efficiently, you can fill out our graphic design business plan template .

A free example of business plan for a graphic design services

Here, we will provide a concise and illustrative example of a business plan for a specific project.

This example aims to provide an overview of the essential components of a business plan. It is important to note that this version is only a summary. As it stands, this business plan is not sufficiently developed to support a profitability strategy or convince a bank to provide financing.

To be effective, the business plan should be significantly more detailed, including up-to-date market data, more persuasive arguments, a thorough market study, a three-year action plan, as well as detailed financial tables such as a projected income statement, projected balance sheet, cash flow budget, and break-even analysis.

All these elements have been thoroughly included by our experts in the business plan template they have designed for a graphic designer .

Here, we will follow the same structure as in our business plan template.

Market Opportunity

Market data and figures.

The graphic design industry is a dynamic and evolving field with significant impact on various sectors.

Recent estimates value the global graphic design market at over $45 billion, with expectations for continued growth as businesses increasingly rely on visual content to communicate with their audiences.

In the United States alone, there are over 250,000 graphic design businesses, contributing to an annual revenue of approximately $15 billion for the industry.

These figures underscore the critical role of graphic designers in branding, marketing, and multimedia industries, highlighting their economic importance.

The graphic design landscape is shaped by several emerging trends and technological advancements.

Minimalism continues to dominate design preferences, with a focus on simplicity and clean lines. This is complemented by bold typography and vibrant color schemes that capture attention.

There is a growing emphasis on personalized and custom graphics, as businesses seek to stand out in a crowded marketplace with unique visual identities.

Advancements in design software and tools, such as virtual reality and augmented reality, are opening new avenues for immersive and interactive designs.

Additionally, the rise of social media platforms has led to an increased demand for engaging and shareable graphic content.

Environmental consciousness is also influencing design choices, with a push towards sustainable practices and materials in print design.

These trends reflect the graphic design industry's adaptability and its role in shaping how businesses and individuals communicate visually in the digital age.

Success Factors

Several factors contribute to the success of a graphic designer or design firm.

First and foremost, the ability to produce high-quality, innovative designs that effectively communicate a client's message is paramount.

Creativity and a strong understanding of design principles are essential for delivering compelling visual content.

Staying current with the latest design software and technologies can provide a competitive edge and enable designers to offer cutting-edge solutions.

Networking and building strong relationships with clients and other industry professionals can lead to referrals and repeat business.

Excellent customer service and the ability to work within deadlines and budgets are also critical for client satisfaction and retention.

Ultimately, a graphic designer's success hinges on their ability to adapt to industry trends, manage projects efficiently, and consistently deliver designs that resonate with target audiences.

The Project

Project presentation.

Our graphic design venture is tailored to cater to the increasing need for professional and creative visual communication solutions. Situated in a vibrant business district or operating online, this service will offer a comprehensive suite of graphic design services, including branding, logo design, marketing materials, web design, and more, all crafted with a keen eye for detail and contemporary aesthetics.

The emphasis will be on delivering bespoke, impactful, and visually compelling designs that resonate with the target audience and enhance our clients' brand identity.

This graphic design initiative aims to become a go-to resource for businesses and individuals alike, seeking to elevate their visual presence in a competitive market.

Value Proposition

The value proposition of our graphic design service is centered around providing innovative and personalized design solutions that effectively communicate our clients' brand message.

Our dedication to artistic excellence, strategic thinking, and customer satisfaction offers a transformative visual experience, while supporting the marketing goals and brand recognition of our clients.

We are committed to fostering a collaborative environment where clients feel understood and valued, and aim to educate them on the importance of professional design in achieving business success.

Our graphic design service strives to be a cornerstone for clients, delivering not just designs, but a visual language that speaks directly to their audience and distinguishes them from the competition.

Project Owner

The project owner is a seasoned graphic designer with a passion for visual storytelling and a knack for translating ideas into compelling design concepts.

With a background in graphic design and a portfolio that showcases a wide range of successful projects, they are poised to create a graphic design service that is renowned for its creativity, client-focused approach, and ability to deliver results.

Driven by a mission to empower brands through design, they are committed to staying ahead of industry trends and leveraging their expertise to provide clients with cutting-edge visual solutions.

Their dedication to the craft of design and their desire to make a lasting impact on clients' businesses are the driving forces behind this venture, aiming to set a new standard in the graphic design landscape.

The Market Study

Target market.

The target market for a graphic design business can be segmented into various groups.

Firstly, there are small to medium-sized businesses in need of branding, marketing materials, and digital design services to establish and maintain their market presence.

Secondly, individual entrepreneurs and professionals who require personal branding and promotional designs to enhance their visibility and credibility in their respective fields.

Additionally, the market includes larger corporations seeking to outsource creative projects, such as annual reports, corporate identity packages, and advertising campaigns.

Lastly, other potential clients include non-profit organizations, educational institutions, and event planners looking for design services for campaigns, events, and informational materials.

SWOT Analysis

A SWOT analysis for a graphic design business might highlight the following:

Strengths could include a strong portfolio showcasing a wide range of design skills, a well-established network of clients, and a reputation for creativity and timely delivery.

Weaknesses might involve the challenge of staying updated with the latest design software and trends, or the potential for workload fluctuations due to project-based work.

Opportunities could arise from the growing need for digital design with the increase in online businesses, as well as the potential to expand services to include web design and social media management.

Threats may include intense competition from other freelance designers and design agencies, as well as the need to continuously adapt to changing design technologies and client preferences.

Competitor Analysis

Competitor analysis for a graphic design business shows a diverse and competitive landscape.

Direct competitors include other freelance graphic designers and design agencies that offer similar services.

These competitors vie for clients by showcasing their design expertise, client testimonials, and portfolio quality.

Competitive advantages may be found in specialized design services, niche market expertise, strong client relationships, and a unique creative approach.

Understanding the strengths and weaknesses of these competitors is crucial for carving out a unique market position and developing client acquisition and retention strategies.

Competitive Advantages

The competitive advantages of a graphic design business may revolve around personalized service and a unique design aesthetic.

Offering tailored design solutions that align with a client's brand identity and business goals can set a designer apart from competitors.

Additionally, staying abreast of design trends and incorporating innovative techniques can enhance the appeal of the services offered.

Building a reputation for reliability, effective communication, and exceeding client expectations can foster long-term relationships and lead to repeat business and referrals.

Transparency in the design process and clear pricing structures also contribute to building trust and satisfaction among clients.

You can also read our articles about: - how to offer graphic design services: a complete guide - the customer segments of a graphic design services - the competition study for a graphic design services

The Strategy

Development plan.

Our three-year development plan for the graphic design business is designed to be dynamic and responsive to the evolving market.

In the first year, we will concentrate on building a robust portfolio and establishing a strong online presence to attract a diverse client base.

The second year will be focused on expanding our services to include branding packages, web design, and digital marketing, thereby offering a comprehensive suite of design solutions to our clients.

In the third year, we aim to collaborate with advertising agencies and corporate clients to secure larger projects and recurring contracts.

Throughout this period, we will prioritize staying ahead of design trends, investing in cutting-edge software, and continuously improving our technical skills to deliver exceptional value to our clients.

Business Model Canvas

The Business Model Canvas for our graphic design business targets entrepreneurs, small businesses, and corporations in need of professional visual content.

Our value proposition is centered on delivering high-quality, custom design work that effectively communicates our clients' brand messages.

We offer our services through various online platforms, utilizing key resources such as our design software, creative expertise, and a network of professional contacts.

Key activities include client consultations, design creation, project management, and ongoing client support.

Our revenue streams are generated from project-based fees, retainer agreements, and design service packages, while our costs are mainly associated with software subscriptions, marketing, and professional development.

Access a detailed and editable real Business Model Canvas in our business plan template .

Marketing Strategy

Our marketing strategy is built on showcasing our design expertise and building relationships with clients.

We plan to create a strong portfolio that demonstrates our range of skills and past successes. This will be complemented by testimonials and case studies to build credibility.

Networking events, social media marketing, and collaborations with influencers in the design community will help us reach a wider audience.

We will also offer free resources, such as design tips and templates, to engage potential clients and position ourselves as thought leaders in the industry.

Risk Policy

The risk policy for our graphic design business focuses on mitigating risks associated with client acquisition, project delivery, and data security.

We will implement clear contracts to define project scopes and deliverables, ensuring client expectations are managed effectively.

Regular data backups and adherence to cybersecurity best practices will protect our work and client information.

Cost management strategies will be in place to maintain financial stability, and professional indemnity insurance will cover any potential legal issues related to our design work.

Our commitment is to provide high-quality design services while safeguarding our business and our clients' interests.

Why Our Project is Viable

We are confident in the viability of our graphic design business due to the ever-increasing demand for professional visual content across all sectors.

With a focus on creativity, client satisfaction, and adaptability, we are well-positioned to capture market share and build a reputable brand.

We are enthusiastic about the opportunity to enhance our clients' visual communication strategies while growing a sustainable and innovative design business.

We remain flexible to industry changes and client needs, and we are excited about the future prospects of our graphic design venture.

You can also read our articles about: - the Business Model Canvas of a graphic design services - the marketing strategy for a graphic design services

The Financial Plan

Of course, the text presented below is far from sufficient to serve as a solid and credible financial analysis for a bank or potential investor. They expect specific numbers, financial statements, and charts demonstrating the profitability of your project.

All these elements are available in our business plan template for a graphic designer and our financial plan for a graphic designer .

Initial expenses for our graphic design business include investing in high-quality design software, powerful computing equipment to handle complex design tasks, setting up a professional website portfolio, acquiring licenses for stock images and fonts, and costs related to brand creation and launching targeted marketing campaigns to reach potential clients.

Our revenue assumptions are based on a thorough analysis of the market demand for graphic design services, considering the importance of strong visual branding for businesses and the increasing need for digital content.

We anticipate a steady growth in client acquisition, starting modestly and expanding as our portfolio and reputation in the graphic design industry strengthen.

The projected income statement indicates expected revenues from our design services, production costs (software subscriptions, design assets), and operating expenses (workspace rent, marketing, salaries for any support staff, etc.).

This results in a forecasted net profit essential for assessing the profitability of our graphic design venture over time.

The projected balance sheet reflects assets specific to our business, such as design software, hardware, and any pre-paid subscriptions, and liabilities including debts and anticipated expenses.

It shows the overall financial health of our graphic design business at the end of each period.

Our projected cash flow budget details incoming and outgoing cash flows, allowing us to anticipate our cash needs at any given time. This will enable us to manage our finances effectively and avoid cash flow problems.

The projected financing plan lists the specific financing sources we plan to use to cover our startup expenses.

The working capital requirement for our graphic design business will be closely monitored to ensure we have the necessary liquidity to finance our daily operations, including software subscription fees, marketing efforts, and any outsourced services or staff salaries.

The break-even point specific to our project is the level of sales needed to cover all our costs, including startup expenses, and start making a profit.

It will indicate when our business will become profitable.

Performance indicators we will track include the profit margin rate on our design services, the liquidity ratio to assess our ability to cover short-term financial obligations, and the return on investment to measure the effectiveness of our capital invested in the business.

These indicators will help us evaluate the financial health and overall success of our graphic design business.

If you want to know more about the financial analysis of this type of activity, please read our article about the financial plan for a graphic design services .

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How to Create or Update Your logo

3 min. read

Updated October 27, 2023

Your logo is the core representation of your brand. It doesn’t have to be fancy. In fact, simpler is often better. However, it must be consistent with the values you have defined.

Let’s work through creating or updating your logo.

• Create or update your logo

What makes a logo good? What makes a logo stand the test of time? There are four key traits to remember:

1. A good logo is simple

We see way too many small businesses with crazy complicated logos. The best logos are usually simple, simple, simple. In fact, some of the world’s leading brands (think Coca-Cola, Ray-Ban, IBM)  just stick with stylized type.

If you do add a symbol, it does not have to mimic what you do. Mercedes doesn’t have a car. Amazon doesn’t have a book. Nike doesn’t have a shoe. Your logo does have to convey the spirit of your brand and speak to your target customer.

2. A good logo is practical

Your logo needs to fit well in all kinds of spaces. It should be legible in sizes ranging from about an inch to a full billboard. It should be clear in black and white. You need your logo in an assortment of file types to look good online and offline. Make sure you have the “vector” file in case you want to make changes to your logo (usually EPS or PDF file). For your website you will usually want to use a PNG file, for Facebook or most places you would use a photo (a JPG), and for print probably a PDF.

3. A good logo is unique

Look at what’s out there, particularly in your space. Make sure that your logo stands out from your competition. It doesn’t have to be flashy (remember, simple is usually best), but it does have to be different and recognizable in your marketplace.

4. A good logo is protected

Even as a small business, it’s good to protect your logo. At a minimum, do extensive searches for similar business names and marks before you start using them. Buy the URL matching your name. If it’s not available, who has it? Check with the U.S. Patent and Trademark Office to see if anyone has trademarked your name. Hire a lawyer to do an official check for you and, if it’s available, consider applying for the trademark.

• How to create your logo

You could pay tens of thousands (big companies pay millions) to an agency to help you. But if you’re a typical small business, those numbers are out of reach. Instead, check out these resources.

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1. Hire a freelancer

You can find these guys online and offline. Friends of friends. Fiverr,   eLance,  and  CraigsList among other resources. You will probably pay hourly.

Make sure to start with your brand guide. This will cut down the amount of time required to get to the heart of who you are, and how to design your logo. The benefits of hiring a freelancer include having someone to work closely with to create your vision. The downside is that you don’t see what you’re going to get upfront, the quality can be spotty, and sometimes the prices high.

2. Crowdsource for logo designs

This can be a more affordable option—best if you feel comfortable being your own creative director. You may get hundreds of options from designers around the world.  You will need to curate them. Do you have a designer’s eye? If so, this could be the route for you. Check 99 Designs,   CrowdSource,  and others.

3. Use online logo creators

These are usually the most affordable options. Some are created by world class designers for you. Others seem leftover from 80’s clipart. A major benefit is that you see what you’re buying upfront and the logos are usually available for immediate download. Check out Brand Genie,   Logaster,   SquareSpace,  and Vistaprint.

Sara Conte is co-founder of Brand Genie, the creator of an affordable, automated brand builder for small businesses. Brand Genie automatically matches small businesses with a recommended brand personality through 12 easy questions. Small businesses can then quickly build a cohesive and well-designed Brand Kit, including a logo, business card, and website.

Table of Contents

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The quickest way to turn a business idea into a business plan

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Discover the world’s #1 plan building software

Free logo maker.

Easily make a logo with Adobe Express, the quick and easy create-anything app for stand out content. Simply type your brand name, select your industry, and choose from a range of styles and our logo maker will generate designs for you to choose from.

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How to make a logo.

1. Tell us about your idea.

Enter the name of your brand or business and share your slogan if you have one. Then choose a style that resonates with your vision.

2. Pick an icon and generate a logo.

Pick a free icon to add to your logo, then generate tons of logo designs made just for your brand or business. Play around with your choices to see new results.

3. Customize or download your logo.

Customize your logo even further in the online editor or download your new logo for free.

Create animated logos for videos and more.

Further personalize your logo within the Adobe Express editor. Select from dozens animation styles to apply to the text or images in your logo. Then, download your animated logo as an MP4 file to share in video intros, social media clips, and even on your blog or website.

Download, share, or print your logo wherever you want.

When your new logo is complete, download it as high-quality PNG and JPG files to share anywhere. Upload your logo to the Brand Kit in Adobe Express to instantly apply it to future designs. Feature your logo on flyers, business cards, merchandise, marketing materials, social media, and anything else you can dream of.

Get curated font recommendations just for your logo.

Not sure how to find a font that best suits your logo design? With Adobe Express at your side, you’ll have thousands of free Adobe Fonts right at your fingertips to try out, along with font recommendations curated just for your project. Make a loud and proud logo with bold style fonts or go for something more modern like Helvetica for a slick look.

Stand out with Adobe Express.

Make social posts, videos, images, flyers, presentations, documents, and more with Adobe Express, the quick and easy create-anything app. With customizable templates, Adobe Stock design assets, and generative AI at your fingertips, it's fast and easy to craft visually impactful content that captures attention.

Browse logo templates and customize with free images, icons, and more.

If you find yourself short on logo ideas, explore our logo template library to kickstart your logo-making process. The Adobe Express free logo design tool comes loaded with thousands of professionally designed logo templates like the examples below, along with free images, icons, and design assets you can instantly add to liven up your original logo design.

Collection ID

(To pull in manually curated templates if needed)

Orientation

(Horizontal/Vertical)

( Full, Std, sixcols )

(number of templates to load each pagination. Min. 5)

Most Viewed

Rare & Original

Newest to Oldest

Oldest to Newest

(true, false, all) true or false will limit to premium only or free only.

The fastest and easiest way to make a logo.

A well-designed logo grabs attention and helps your brand make a strong first impression. Make waves in whatever industry you’re in with a logo that effectively conveys what your brand is all about. A captivating brand logo is one that’s simple, easily memorable, and conveys your brand’s story. Invite your audience to learn more about who you are as a business and the products and services you have to offer. Communicate your brand’s identity and story with the help of the Adobe Express logo maker.

Make your own logo in just a few easy steps.

Can’t decide on what your logo should look like? Adobe Express free logo maker lets you experiment with dozens of variations of your logo using different styles, color schemes, and so much more. Choose a logo template design that best aligns with your brand identity or personal aesthetic to start with. All you need is your brand or business’s name to get started with the logo design process.

Create easier with the Adobe Express logo maker.

Not only is it fast and easy, but the logo maker is free for everyone. Whatever vision, style, or aesthetic you imagine, you can easily bring it to life with tons of free logo templates by your side. Use our drag and drop editing features to add icons, graphics, shapes, to showcase your personality and liven up the details of your custom logo. To make your personal or business brand shine, upload your own branded assets and fonts, add a unique color scheme, and so much more. Making a logo from start to finish couldn't get easier with Adobe Express. All you need is an idea to get started.

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Frequently asked questions., explore related posts.

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Looking for Adobe Express for Education?

Use Adobe Express in your classroom

FOR TEACHER

• Set up an Adobe Express classroom account.
• Create and manage classrooms.
• Securely invite students with a class code.

Available for teachers in the US who have a Google Workspace for Education (Google) account and supported domains. Need help? View the Getting Started Guide

Get started now

Deploy Adobe Express for schools and school districts

FOR ADMINISTRATORS

• Enable school or district-wide access for licensed users.
• Set up through the Adobe Admin Console.
• Manage users and groups.

Available for licensed educational institutions and nonprofit educational organizations. Call for more info. Questions? View the Deployment Guide.

Call for more info. United States: US schools request access | United Kingdom: UK schools request access Australia: 18-0091-0584 | Japan: Japan schools request access

Are you a student interested in Adobe Express?

FOR STUDENTS

• Design stunning presentations, images, and animations.
• Create attention-grabbing web pages.
• Make captivating videos.

Adobe Express offers everything students need to make graphics, photos, presentations, web pages, and videos to express themselves inside and outside the classroom.

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Tailor Brands Logo Maker

The easy way to a unique logo design. Our logo creator uses AI to create custom logos in just a few clicks. Try it for free!

Easily create a logo for your brand

Use Tailor Brands’ logo generator to create beautiful custom logo designs in just a few minutes. Head over afterwards to our LLC formation page to officialize your business.

1. Provide business details

Enter your company name and type of business, then tell us a little about what your business does.

2. Choose your logo style

Select the type of logo that best suits your business; you can choose from a wordmark (logotype), monogram, or icon logo.

3. Select your favorite fonts

Choose your favorite font styles to help our logo creator understand your brand personality better.

4. Sit back and wait

Our logo generator will go to work and create a selection of unique logos. It takes less than 1 minute.

5. Customize your logo design

Pick your favorite logo and then customize it. You can change the fonts, icons, and colors.

6. Download your logo

Download a high-resolution file of your design – we provide Vector EPS, SVG, and PNG logo files.

Designs created with our logo maker

Your in-house logo designer.

Once you create a logo with our logo creator you get access to a full design studio. Here you will find a host of logo resources. It’s like having your  own professional designer.

Here is what you will find inside:

100's of design varations.

100s of different logos for you to choose from. With our logo maker you can customize and tweak all of the designs to get them just right for your brand. 

High-resolution logo files

Vector EPS, SVG with a transparent background.  With these files, you can use your logo anywhere – your website, billboards, vehicle signage, and more.

Social media formats

We provide you with 21 resized versions of your logo that you can use across all the major social media platforms. No need for a resize tool.

Branded assets

When you design a logo, we also create a suite of branded assets (for free). You get a brand book, branded letterheads, seasonal logos, business cards, and more, to make your business look professional.

Customer support

If you have any questions about your account or need some technical help, our friendly and super knowledgeable customer service agents are ready and on hand to assist you.

Additional business tools

After you design a logo, you can build a beautiful website, create digital business cards, print branded merchandise, and even form an LLC all from your Tailor Brands studio.

Why choose Tailor Brands' Logo Maker

At Tailor Brands, we love nothing more than seeing people bring their logo idea to life. And in the last five years, this passion has helped us become the leading automated logo design tool for side-hustlers, individuals, and small business owners.

Here’s why people love making logos with us:

Unique designs

We don't use pre-made logo templates. Our logos are uniquely designed by our AI algorithm to match your business and brand identity perfectly.

Easy and intuitive

Our products are user friendly, you don't need any design skills to create your own logo. Just follow 6 steps to bring your brand to life with an awesome logo.

Fully customizable

You have complete control when it comes to customizing your logo design. In the logo editor you can change all of the elements such as colors, fonts, and icons.

Loved by businesses

We are the go-to logo generator for millions of businesses. Our algorithm matches fonts and colors and analyzes current design trends to create beautiful logos.

Logo ideas for different types of businesses

Photography Logos

Cleaning Logos

Fitness Logos

Construction Logos

Restaurant Logos

Real Estate Logos

Lawn Care Logos

Jewelry Logos 

What our customers say

For more reviews from our customers, visit our reviews page .

Can I trademark my logo?

Yes. If you want to trademark your logo, Tailor Brands provides this service for all of our customers. Please note that this is an additional cost.

Can I edit my logo after downloading?

Yes, once you have Tailor Brands account, you will have access your editing studio. Your logo designs are stored here, and you can edit and change them at any time.

Can I customize my design?

Yes, you can customize your logo. After it’s created, you will get access to the editor studio, where you can easily change all elements just like a professional designer. 

Do I own the rights to my logo?

Yes, you have full commercial rights. Once you make a logo (and purchase) it’s 100% yours to do as you please.

When can I start using my logo?

Straightaway! Once you design your logo it’s available for immediate use. Simply go to your design studio dashboard in your Tailor Brands account and download.

Is this a free logo maker?

You can make a logo for free and download a low-resolution version. However, if you want a high-res Vector file, you will need to pay. But, only if you are 100% happy!

How to Make a Logo

The beauty of an automated logo generator is that you don’t need any skills to design a logo. However, understanding some logo design basics will enable you to customize and tweak your logo if you choose to do so.

1. Know Your Brand Personality

You should have a clear idea of the brand personality you want to convey before you start designing a company logo. Your personality will inform every element of your logo design.

2. Analyze Your Competition

Look to your competitors and other businesses that target the same audience as you. See if you can spot patterns in colors, font types, icons, etc.; the aim is not to copy but to gain inspiration and insights.

3. Choose a Design Style

There are different logo styles: classic or vintage, fun and quirky, modern and minimal, or handcrafted. No one style is right or wrong. It depends on the brand personality your want to convey.

4. Decide on a Type of Logo

Logo designs usually fall under two categories – icon-based logos and wordmark logos. Many people prefer a simple wordmark logo consisting of words only, while others add an icon plus words.

5. Pick Your Fonts Carefully

6. choose your colors wisely.

Color plays a significant role in conveying your brand personality – they have meaning. For example, red conveys energy, warmth, romance, passion, excitement. So, like fonts, choose colors that match your brand image.

7. Keep it Simple

When it comes to creating a professional logo, less is more. Keep the design simple. Don’t use too many colors or fonts, and make sure the elements that you use complement each other.

8. Ask for Feedback

You should always create multiple iterations of your logo design and ask your friends, family, and audience (if possible) for feedback. This will help determine which of your final designs is the winner.

Logo design resources & tips

What is a logo  , why is a logo important.

Legitimate question! Learn how your logo design can have a positive (or negative) impact on your business, and what you should look out for in the logo creation process. 

What makes a good logo

This quick read will give you the 5 main attributes that make up a strong logo, so you can learn how to create a logo that uses best practices. 

Colors in logo design

The colors you choose can make or break the success of your company logo. Read about color psychology so you make informed decisions before you start designing. 

Different types of logos

There are different types of logos –  word mark logos, initial-based logos or icon-based logo. Here’s a breakdown of what that means and how to make the best choice for you. 

How to trademark a logo

Protect your logo design from copycats! Here’s how to trademark your design and start your business on the right foot. 

Logo mistakes to avoid

Learn about the main logo design mistakes people when designing a logo and how to avoid them. 

Logo Color Combinations

Inspiration alert! Check out over 50 logo color combinations that will help you get an idea of what your own logo could look like. 

How to make a logo

Use this step-by-step walkthrough to help you feel confident about designing your logo when you’re ready. 

Read more logo posts on our blog

Famous Logos to Take You Back to The 1980s

The History and Evolution of the Disney Logo 

Star Logo Inspiration

How to Create a Business Logo According to Your Industry

Essential Steps When Designing a Mobile App Logo

How to Design a Personal Logo

How to Design a Blog Logo in 5 Easy Steps

How to Create a Modern Logo Design

How to Use Tailor Brands Logo Maker Editor to Customize Your Logo Like a Pro

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How to plan a logo design project—from start to finish

Follow this step-by-step guide to learn the modern process of planning a logo graphics project in Milanote, a free tool used by top creatives.

A strong logo is one that's easily recognized and remembered. Think of Nike's swoosh or the Apple logo. It's the perfect graphical representation of a company. But a logo's design doesn't happen by accident. It's the result of a well-defined project plan at the start of the creative process. A great plan helps you as the designer understand the company and customers you'll be creating a logo for. It also ensures you and your client are on the same page through every step of the project.

In this guide you'll learn the essential steps to plan a logo design project...

• 1. Project plan Set up a place to plan your project
• 2. Brief Define the concept and goals
• 3. Research Analyze competitor logos
• 4. Brainstorming Generate ideas & sketches for your logo
• 5. Moodboard Set the visual direction
• 6. Presentation Gather feedback from your team and client

1. Project plan

Traditionally, a project plan might be scattered across various emails, to-do lists, spreadsheets, and documents, making it hard to keep track of everything. A central project plan combines these artifacts into one easy-to-access place. It will evolve over the lifespan of your project but usually includes:

• Market research
• Your ideas and sketches
• A checklist of tasks
• Inspiration and moodboards
• Various concepts
• Client feedback
• Handover plan

Create a new board for your logo project plan

Create a new board

Drag a board out from the toolbar. Give it a name, then double click to open it.

Choose the Logo Design Plan template

Choose a template

Each new board gives you the option to start with a beautiful template.

It’s crucial to set a strong foundation from the start. A clear, inspiring, and informative brief provides the structure and direction for designers to do their best work. Logo Design briefs typically include information about the brand/client, goals, specific deliverables, visual references, target audience, and important dates.

First, open the Brief board

You’ll find the board to create your brief on the Logo Design Plan board. Double-click the Brief to open it and start adding the goals, concept and defining the audience.

Double-click the  Brief  board to open it.

Describe the brand personality

Write out the tone or personality you want the logo to reflect. Should it be modern or classic? Formal or playful? Loud or minimal? Young or mature? These simple style choices can help steer designers in the right direction to creating a logo that accurately reflects the organization.

Add a note to describe the brand.

Drag a note card onto your board

Start typing then use the formatting tools in the left hand toolbar.

List the deliverables

What are the specific outputs your client requires? Their logo will likely be displayed in a variety of places, from business cards, to websites, packaging, clothing and more. Clearly describe how the logo will be used. This will help you create a logo that works in all environments—something that's easy to read at a small size but also looks amazing scaled up on the side of a building.

Add a note to describe the deliverables.

Describe the target audience

This is where you describe a specific type of audience and detail what’s important to them. What brands do they love? What's their current relationship with the product or service? What design styles best are they drawn to? Answering these questions will enable your team to think about the project from the perspective of your audience and design something that grabs their attention.

Add a note to describe your audience.

Share the finished brief with your team

Once you’ve made any final tweaks, it’s time to share the completed brief with your team or client, organize a kickoff meeting, and get started. If you want to learn more about writing a logo design brief, check out our in-depth Logo Design Brief guide .

Share the brief with your team.

Share a read-only link with others.

Click Share in the top right of your board. You can add a Welcome message for viewers, allow comments, set a password or embed the board in another app or website.

3. Research

It’s important to know how your logo will compare and standout against the other brands in your category. The Brand Positioning Map template is perfect for identifying your opportunity in the market. It's a simple way to ensure your brand will stand out against your competitors when designing a new logo or rebranding your company.

Open the Brand Positioning board

You’ll find this board on your Logo Design Plan board. Double-click the Brand Positioning to open it and start mapping out your competitors.

Double-click the  Brand Positioning  board to open it.

Choose the  Brand Positioning  template.

Map out your competitors

Start by adding the logos or names of the other companies in your market. Then define which part of the market you'd like to own. You'll start to uncover ways you can differentiate yourself. If you're designing a new logo for your company, this will let you see which styles, colors and fonts your competitors use and ensure that you visually standout from the pack.

Drag files from your computer.

Upload a file or document

Click the "Upload" button or just drag a file onto your board. You can add images, logos, documents, videos, audio and much more.

4. Brainstorming

When a new logo design project kicks off, you'll be bursting with ideas. Now is the perfect time to go wild and explore as many different options as you can. And brainstorming is the ideal way to do it!

Brainstorming is a classic creative technique for generating new ideas quickly. You can use it to help dream up new styles, explore color combinations, or as a sketchbook for logo ideas. It’s best thought of as a way to light up our imagination.

First, open the Ideas board

You’ll find the board for brainstorming on your Logo Design Plan board. Double-click the Ideas board to open it and start brainstorming.

Double-click the Ideas board to open it.

Start with an overview of the project

What's the brand or company you're designing a logo for? Add a short note that describes the project so everyone can reference it as you're generating ideas. It might be a simple description of the brand, its values or personality.

Add a note to describe the project.

Generate lots of ideas

Now it's time to get creative. Start adding any ideas that relate to the brand. Think about how you'd like to use color, the shapes or symbols the could reflect the company, and the overall style you're trying to achieve.

Don't worry about evaluating your ideas yet, that will come later. Just add as many as you can. Setting a timer for 5 minutes is a great way to create a sense of urgency and prevent people from judging their thoughts.

Add a note for each idea.

Sketch ideas

Designers often sketch 20+ possible ideas for the logo before picking a few directions. This is your opportunity to go wild. Explore different letterforms and symbols that could work. Is there a shape that communicates the product or service your client provides?

Use the Drawing feature in the left-hand toolbar

You don't have to be a world class illustrator to sketch ideas, just focus on producing as many as you can—the polish will come later.

Finally, group your ideas into themes

Once you've selected the strongest ideas, it's time to sort them into groups and connect the dots. This allows you to uncover patterns or similarities in your thinking. Add a title that describes each group of ideas. When you've finished grouping, you're left with the key themes that will guide your project.

You're done brainstorming

Now that your brainstorming session is complete you have some exciting new directions to explore for your logo design. Remember, creativity and inspiration are constantly evolving. Come back and add to the brainstorm when inspiration strikes.

5. Moodboard

During brainstorming, you imagined the different parts of your project. It's time to start exploring some visual directions with a moodboard. Moodboards can help you visualize any aspect of your project. They can be literal and practical (featuring fonts, color schemes and images that you actually plan to use in the final design) or they can be more about exploring tone and mood. You can create a moodboard for each of these separately or mix them all into one board. There are no strict rules.

First, open the Moodboard

You’ll find the board to make your moodboard on the Logo Design Plan board. Double-click on the Moodboard to open it and start adding your inspiration.

Double-click the  Moodboard to open it.

Collect existing material

Start by adding any existing material you have—this could include client references, positioning statements or images you've saved as inspiration. Just drag them onto your board. They might not make it into the final moodboard, but they're still a great place to start.

Add inspiring imagery and motion

The imagery you choose to include in your moodboard can have big influence on the look and feel of your project, so choose carefully! These images can define things like tone, cropping and color.

If you're the type of person who keeps a collection of images in an inspiration library , now's the time to see if you've already got something that could work. Or you can start by searching for visual elements from around the web. There are lots of fantastic sites where you can find great visual inspiration for free, like Dribbble , Behance and Designspiration .

Use the built-in image library.

Use the built-in image library

Search over 3 million beautiful, free photos then drag images straight onto your board. Powered by Pexels.

Install the  Milanote Web Clipper

Save images from other websites straight to your board.

Save content from the web

With the Web Clipper installed, roll over an image (or highlight text), click Save, then choose the destination in Milanote. Return to your board and find the content in the "Unsorted" column on the right.

Transform your board from messy to organized

Once you have all your inspiration and color references in one place, the next step is to arrange your ideas to create the perfect composition. Start by exploring composition and introducing hierarchy. Place a key element such as a logo to anchor your board, and change the size and position of the remaining elements to indicate their importance and relationships to one another.

Resize your images to add hierarchy.

Resize images

Drag the corner of an image to resize it. Double-click the corner to return it to its original size.

Crop images.

Crop images

Double-click an image and press edit to crop or rotate it.

You’ve finished the moodboard!

Now that your moodboard is complete, you have a powerful starting point for your logo design project. Remember, you can create multiple moodboards to explore different visual directions.

Next, we'll jump ahead and prepare a place to present the logo design concepts.

6. Presentation

How you present your design work is just as important as the actual artwork itself. It's here that you get to tell the story and strategy behind your work, not just share the final artwork.

Whether you're presenting in person or remotely, it's important to display your concepts in a way that's easy for others to compare and discuss, and most importantly shows your work in the best light.

First, open the concepts board

You’ll find the empty Concepts board on the Logo Design Plan board. Double-click to open it and start adding the organizing your presentation.

Double-click the  Concepts board to open it.

Arrange your concepts

Start by uploading the concepts you've designed so you can share them with your team or client. Provide a few examples of the logo in different environments. E.g. If it's a logo for a clothing brand, show how the logo will looks on its own, on store signage and on packaging or wrapping paper.

Explain your thinking

Next, include some written notes about each concept. This will help explain your ideas and keep everything in context. Refer to the client's goals you set earlier in the Logo Brief and the visual direction from the Moodboard to communicate the path to this point. Try to provide reasons why these concepts will provide the perfect visual brand for the client's company. Explain how they embody the brand personality and why they'll appeal to the target audience.

Add a note to describe each concept.

Agree on a concept

Ensure that everyone involved agrees on the concept direction before you start finalizing the logo artwork. Try to keep the conversation focused on the strategy behind the logo rather than discussing just the visual aspects. Consider how the logo addresses the goals, audience and requirements. Lastly, make sure you stay open to suggestions and improvements and try not to take criticism personally.

Share the concepts with your team.

Invite editors to your board

Open the "Share" menu from the title bar of your board. Add email addresses of the people you'd like to collaborate with—they'll receive an invitation via email.

Start a conversation about the options.

Start a comment thread

Drag out a comment from the toolbar on the left and place it on your board. Other editors can reply to your comment.

Mark your favourites using reactions.

Add emoji reactions to your content

Select an image or note and choose "Add reaction" from the left toolbar.

You're all done!

Hopefully, this guide has helped you become more organized during your logo design project. If you're just starting a new project, use the Logo Design Plan template below to get set up in minutes.

Plan your next logo design project

Get all 6 templates in the logo design pack.

Sign up for free with no time limit

Create a free logo for your business

Every business should have a great-looking logo and strong brand image. It allows them to show who they are, convey a specific message, and display their professionalism. FreeLogoDesign has everything you need for your business logo creation in only a few minutes!

How to create a professional logo for my company?

By following these few steps, you will be able to create a fantastic logo for your business.

Take the time to analyze your business

To create a successful business logo design, it needs to be unique and representative. Your business should then be your primary source of inspiration during the creation of your logo. That means you should start this creative process by listing the values of your business and the characteristics of the products or services you offer.

Define your target clientele

The second most important element to consider regarding your business logo is your target clientele. Your logo design must catch the attention of specific people. Taking the time to define your target clientele will help you as their preferences could impact the design of your business logo.

Choose a type of logo

Every logo type can be used for a business logo. However, you must choose which elements of your logo you want to stand out the most. If the most important element is the name of your business, perhaps the wordmark logo is a good option. On the other hand, if you want an icon as the main element of your brand, an emblem logo is a great choice.

Choose a color palette and fonts

Since colors have meaning , choosing the right colors for your business logo is essential. They need to represent your company’s values. Did you know that blue is the most popular color for business logos? Then, choose fonts that go well with your type of business.

Why choose FreeLogoDesign to create your business logo?

FreeLogoDesign is an easy-to-use logo maker. Millions of entrepreneurs just like you have tried our logo generator to create the brand image they needed.

Simple to use

FreeLogoDesign's biggest strength is that it is user-friendly. Start by taking a look at our logo templates, choose one, and then customize it! After that, you will have a logo for your business. It only takes a few minutes.

Hundreds of logo templates

On FreeLogoDesign, you have access to hundreds of logo templates created by our team of graphic designers. There are logo templates for every type of business. Whether for restaurants, insurance, finance, or technology, we have options for you.

Create a free logo

Whatever your budget, note that you can create a free logo for your business with FreeLogoDesign. Then, if your needs evolve, we have different premium packages to support you.

Appropriate add-ons

Start by creating your logo on our logo maker then choose the add-ons you need to create a brand image for your business. It is possible to create business cards and email signatures directly from your logo.

Make a logo from hundreds of logo templates

Ready to create your business logo, frequently asked questions about creating logos with freelogodesign, can i design my own logo for free with freelogodesign.

Yes you can! Start by written your business name, and then pick a design you like from our gallery. If you decide to create a free logo, you will receive your logo in a PNG file. If you choose one of our premium plans, you will receive your logo in PNG, JPG, PDF, and vector SVG.

What add-ons are available with your online logo generator?

We know that your brand image is an important part of your business. For this reason, we created different add-ons that will meet your needs: social media files, black and white versions of your logo, business card templates, email signature, and a brand guide.

Where can I find inspiration for my logo design?

You can take a look at our logo ideas page to discover the different logo templates that our team of graphic designers created. We have more than a thousand templates divided into thirty-six categories.

How much should making a logo cost with FreeLogoDesign?

When it comes to the expenses involved in crafting a logo for a business, it's vital to explore the available alternatives. Our free logo maker offers a wide array of logo design choices. We provide a cost-effective free version for the creation of your business logo. Furthermore, we present additional options tailored to meet your specific needs. Our basic and premium versions offer a range of features to enhance your logo creation journey, with pricing between USD $44.99 and USD $59.99.

Where should I use my business logo once it is created?

Everywhere! Once you have your logo, it is vital to display it everywhere so it can be quickly associated with your business. Think about using your business logo on social media, your website, business cards, official documents, and even packaging.

What are the elements of a business brand image?

Although the logo is the most distinctive element of the brand image of a business, there is more. Your brand image should include different versions of your business logo, a color palette, fonts, and brand guidelines.

Don't wait! Create your own logo now!

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• Print Design Beautiful designs for all things printed
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• Brand Identity Design Expertise & custom design services
• Concept Creation Ideas that will captivate your audience
• Video Production Effortless video production at scale
• AR/3D Design New creative dimensions that perform
• AI-Enhanced Creative Human expertise at AI scale
• AI Consulting Maximize AI with tailored strategies

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Superside Webinar Series

15 Key Examples & Services for Corporate Logo Design in 2024

Need a Hand With Your Rebrand?

A strong logo is more than just a design; it’s your brand’s unique signature and should send a powerful message to potential customers. Whether you want a complete rebrand or a logo refresh, our Superside experts’ insights will help your enterprise stand out.

A company’s logo carries incredible power —worth a thousand words. A logo influences how customers perceive a brand at first glance . In fact, statistics reveal that 75% of people recognize a brand by its logo.

Smart business leaders know a compelling logo does more than look good. It tells your brand's story, reflects its values and builds customer trust. When used consistently across channels, your logo helps your brand stand out and remain memorable.

Learn the secrets of effective corporate logo design, highlighting strategies from successful companies and how to find the best business logo design services available now.

The Role of a Logo in Enterprise Branding

You need a truly great logo to change your corporate branding from boring to brilliant .

Bring your brand vision to life by keeping these critical considerations in mind:

Importance of a strong logo for large brands

A powerful logo is the heartbeat of any brand’s identity . It helps a brand stand out in a crowded marketplace, distinguishing it from competitors.

A good logo connects with customers and fosters an emotional connection that builds loyalty and trust. It’s also closely linked to your brand value proposition and products or services. Getting this connection right is the first step in designing your logo.

Long-term brand recognition

Compelling corporate logos are versatile and look good on everything from business cards to billboards. They ensure consistent brand representation that remains relevant for years and adapts as the company grows.

A good logo also helps build and maintain brand identity, keeping the brand recognizable in an evolving marketplace.

Is your company rebranding soon? Know how Superside can help your teams during this process and get ready for a successful rollout.

Strike up your brand!

Empowering both internal teams and external partners, brand guidelines and identity systems create efficiencies and ensure consistency. However, when you're strapped for time and resources, it can be hard to prioritize these vital projects. Thankfully, you can "Superside" it!

Evolution of enterprise logos

Enterprise logos are constantly changing to keep up with modern design trends. For instance, blue is currently the dominant color for a third of top global brands, and simplicity remains critical, with most major companies using two or fewer colors in their logos.

The same research reveals that 55.6% of logos using text are fully capitalized, and wordmark logos—like Samsung, Sony, Nestlé and IBM, for example—remain popular.

Interestingly, logos with sharp edges are becoming less popular while softer, pillow-like shapes are trending. Animation in logos is also a growing trend.

More and more designers are also tapping into AI to help them create logos and other brand creative. However, many designers and their customers still wonder to what extent they should use artificial intelligence for this all-important exercise.

Corporate Logo Design Best Practices

Before diving into your logo design project, it’s essential to understand what makes a logo effective. Use these guidelines when creating a professional logo design for your enterprise:

1. Simplicity with scalability

A simple logo is easy to recognize and, if done well, cleverly portrays the essence of your brand. A straightforward design also typically works well across various products, channels and marketing materials, making scalability easy.

At Superside, we’ve discovered that tapping into AI can also help brands quickly scale their logo across various formats and materials, facilitating quicker market entry and increased impact.

2. Aligning with corporate identity

A striking logo is just the start; your logo should also visually represent your brand and convey who you are and what you stand for.

Logos express a company’s identity and philosophy through colors, shapes and typography. For example, eco-friendly brands often use green tones, while tech firms often favor sleek designs in dark colors to showcase innovation.

AI-powered logo generators have made design more accessible, but conveying your creative vision to a nonhuman can be challenging. If you need help articulating your design brief, check out our list of the best AI logo prompts .

3. Timeless and professional

Design trends may change, but a strong business logo will endure for decades. Your company logo needs to be timeless to remain recognizable over time.

General Electric’s famous “GE” logo is a great example of a logo that has stood the test of time. It has only undergone minor tweaks in its 130-year history and remains as effective today as it did in the 1890s.

As new trends in AI technology push the boundaries of design, you might be wondering how to keep your logo relevant. Use Superside’s logo design tips to help you craft a corporate trademark that lasts.

4. Consistency across platforms

A good corporate logo has a reliable visual impact across all platforms, including your website, social media ads, event stands, merchandise and more. Consistency helps build brand recognition, so it’s vital to tick this box with every asset you create.

A good example is the Adidas logo. Its three parallel stripes are distinctive and used across everything Adidas sends into the world. Elegantly simple and instantly recognizable, whether on a screen, printed on apparel or featured on footwear, it epitomizes lasting brand power.

5. Global appeal

If your business operates internationally, it needs a logo that appeals to diverse cultures. The best global logos avoid symbols or colors with diverse meanings. This approach helps create a recognizable brand that supports growth in international markets.

The Coca-Cola design is a prime example. Its striking red-and-white color combination and unique, curvy lettering make it a favorite logo worldwide. From New York to Nairobi, the logo sends a singular message to consumers worldwide (a sense of liquid movement and energy) and demonstrates how to develop a visual identity that transcends cultural barriers.

A global network of creative experts can help provide cultural insights for your logo project. With team members across different time zones, you can deliver relevant designs backed by local expertise.

Ready to Unlock Design Maturity?

Ambitious creative teams often require creative support. Learn how we can act as an extension of your internal design team and help you make the shift from service to strategy.

10 Successful Corporate Logo Design Examples

Looking to design an iconic mark but don’t have good logo ideas? Take inspiration from these business logo design examples, showcasing innovative techniques and best practices.

1. Entelo by Superside

See our work with Entelo here

Superside created a custom logo and design for Entelo, an innovative hiring software business, as part of its brand refresh. The team created a simple logo using creative typography to highlight the most important aspect: People.

The design elegantly reflects Entelo’s commitment to diversity and inclusion while celebrating the energy of human talent . Its clean and purposeful design ensures the logo stands out beautifully across all platforms, including the company’s website and social platforms.

What we like about it: The logo’s minimal design elements effectively convey powerful values of diversity and community, resonating with audiences worldwide. It demonstrates that strategic simplicity can yield a meaningful impact.

2. Endor Labs by Superside

See our work with Endor Labs here

Software company Endor Labs partnered with Superside to develop its brand identity and create a distinctive logo.

Drawing inspiration from space exploration and science fiction, the Superside team designed a visual identity that captures the innovative spirit of software development.

The carefully crafted typography and bold color choices resonate with software developers—the professionals at the heart of Endor Labs’ target audience.

What we love about it: Its sophisticated references to Star Wars create an instant connection with the tech community, adding a meaningful layer of engagement to the brand.

3. Runway by Superside

See our work with Runway here

Runway, a hub where tech startups accelerate their growth, partnered with Superside to enhance the brand’s identity . The brand’s vision was to create a distinctive symbol of its role as the meeting point for startups, corporate innovators and investors.

By combining a clean, modern font with a purposeful line connecting the first and last letters, the Superside team crafted a professional-looking logo that embodies momentum and connectivity. The bold color choices ensure Runway stands out among competitors.

What we like about it: The design performs brilliantly across all platforms and formats, and its thoughtful lettering and vibrant colors create a memorable visual impact. It really makes for standout social content.

4. TransACT by Superside

See our work with TransACT here

TransACT, a leading education technology business, asked Superside to design a logo that reflects its innovative and progressive culture. The creative had to be versatile to unify all its sub-brands under the TransACT umbrella.

Our creative team used basic, modern typography and a simple yet ingenious graphic element to make the TransACT brand instantly recognizable across all its sub-brands.

What we like about it: The TransACT logo’s success lies in its simplicity, enabling practical application across all sub-brands.

5. Brio by Superside

See our work with Brio here

During the pandemic, healthcare technology company Brio needed to adapt quickly to the enfolding health crisis. It partnered with Superside to transform its brand with creative solutions for its logo, website, product packaging and overall identity.

The Superside team crafted a refined logo that reflects essential healthcare values like quality, reliability and trust. The distinctive “i” in Brio’s logo became a key design element, helping to communicate a strong identity across platforms and branding materials.

What we like about it: Its purposeful minimalism and strategic use of white space create an enduring sophistication and professional style that perfectly suits a healthcare innovator.

Solidify Brand Identity and Fuel Growth

Check out our portfolio of brand identity work to see how Superside can help you seize opportunities and accelerate your creative pipeline.

6. Apple’s minimalist logo

(Source: Hamza Zahir, Pixabay )

Apple’s iconic design is a prime example of an unforgettable corporate logo. Its minimalist apple with a distinctive bite mark is instantly recognizable and easily adapts across various platforms and products, from small app icons to giant billboards.

The clean, straightforward design effectively embodies Apple’s identity of innovative thinking and elegant simplicity . Used consistently for decades, the logo has fostered strong brand recognition and customer loyalty worldwide.

What we like about it: This logo’s ability to remain relevant and impactful, regardless of changing design trends, underscores its effectiveness in representing a global tech leader. It also shows us that details matter.

7. FedEx’s clever use of negative space

(Source: LOGO wine )

The FedEx logo is one of the world’s most memorable brand symbols. Designed in 1994, it has undergone minimal changes over the years, proof of its enduring strength and timeless appeal.

While the bold, striking colors capture your attention, the real genius lies in the arrow between the “E” and “x.” This subtle detail perfectly conveys what FedEx represents: Swift, reliable delivery .

What we like about it: The clever combination of letters, colors and space creates an optical illusion that continues to grab attention.

8. BP’s logo evolution

BP’s logo transformation is a powerful example of purposeful rebranding.

When the global energy giant shifted its focus beyond petroleum, it needed a symbol to match its new vision. The result is a clever sunflower design that combines environmental awareness with energy.

The new logo uses thoughtful green shading and interlocking patterns to show the business’s commitment to sustainability while representing its diverse products and people .

What we like about it: The logo successfully redefined BP’s identity from an oil company to an energy business focused on the future.

9. Instagram’s simplified logo

(Source: Tumisu, Pixabay )

Instagram’s logo journey illustrates the impact of strategic simplification. The early logo featured a detailed retro camera with rainbow stripes, while the 2016 redesign showed that less can be more.

The modern design retains the classic camera shape but transforms it into a simple, striking icon in vibrant gradient colors. This blend of minimalism and bold expression reflects Instagram's evolution from a photo-sharing app to a global social media platform .

What we like about it: It demonstrates how stripping away complexity can create more impact for a business. The plain camera icon meant Instagram could embrace more dramatic colors while keeping its brand instantly recognizable.

10. Starbucks logo adaptations

(Source: Ali Uyar, Pixabay )

The Starbucks logo has changed over time, but it has always kept its core element: The twin-tailed siren. Since 1971, the design has shifted from a detailed brown logo to a simple, clean, green icon.

This evolution shows the importance of staying connected to your brand roots while adapting to modern styles.

What we like about it: The Starbucks logo demonstrates how a brand can maintain its core identity while becoming more sophisticated. The Starbucks siren remains instantly recognizable, whether on an espresso cup, website or storefront, proving consistency builds lasting brand power.

5 Best Corporate Logo Design Services for 2025

Many reputable design companies offer corporate logo design services. When choosing a design partner, consider their experience, ability to grow with your needs and understanding of your brand.

With these criteria in mind, we’ve created a list of the best companies that deliver excellent results for businesses and large corporations.

1. Superside

Services offered:

• Logo design
• Brand development
• Motion design
• Print design
• eBooks, reports and digital learning content design
• And way more!

Based in:  Globally distributed across the Americas, Europe, Africa and Asia

Superside takes the trophy for logo design tailored to large companies. Our exceptional design team has extensive experience collaborating with industry giants like Amazon and Shopify.

Beyond professional logo design, our fully-stacked team of brand designers provides an impressive range of branding services that help create cohesive, scalable brand experiences.

We know the intricacies of logo design can be a lot to navigate. Answering these key questions in collaboration with your Superside team will help you narrow down your choice of logo style for maximum impact.

Whether you’re looking for a brand new identity, quick refresh or total overhaul, Superside offers comprehensive design services that help companies stand out in an increasingly crowded market.

Great for:  Large corporations, fast-growing companies and agencies looking for affordable, quality graphic and logo design at scale.

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2. Jones Knowles Ritchie

(Source: Jones Knowles Ritchie )

• Brand identity
• Film and motion design
• Packaging solutions and print design
• Brand experience

Based in: New York, United States; London, United Kingdom and Shanghai, China

Jones Knowles Ritchie (JKR) is a graphic design studio renowned for its expertise in brand strategy, packaging, motion design, structural design and brand experiences.

Its logo design services played a pivotal role in Burger King’s first global rebrand in two decades, cementing the studio’s place in graphic design history.

JKR has also collaborated with prominent brand icons such as Stella Artois, Budweiser, Fanta and Heinz .

Great for: Global consumer companies striving to refresh and revitalize their logo designs, brand identities and brand kit.

3. Pearlfisher

(Source: Pearlfisher )

• Visual identity (including logo design)
• Digital design

Based in: New York City, New York, United States and London, United Kingdom

This premier design agency has extensive experience working with some of the world’s leading brands, including McDonald’s, Cadbury and SodaStream .

Its unique selling point lies in its ability to understand and anticipate change, creating simple designs for the future. The team develops brand identities that build valuable brand assets and excels in helping brands foresee and navigate change.

Great for: Large consumer brands looking to elevate their brand positioning and brand kit with the perfect logo.

(Source: Mucho )

• Brand strategy
• Digital marketing

Based in: Barcelona, Spain; Melbourne, Australia and San Francisco, California, United States

Mucho is an international design firm that focuses on the details and brings creative vision to life through comprehensive design services. The team’s expertise spans multiple disciplines, offering brand strategy, identity creation, motion design, graphic design and ongoing brand management.

The firm has established strong partnerships with notable brands, helping them develop distinctive brand identities.

Mucho’s impressive customer list includes Digio, Pleysier Perkins, Spora and OpenEnvoy .

Great for: Established businesses or ambitious startups keen to explore sophisticated, strategic brand transformation and a standout business logo.

(Source: Dessein )

• Company logo design
• Visual identity

Based in:  Perth, Australia

The team at Dessein combines storytelling expertise with problem-solving prowess to create unique branding solutions.

The agency is known for revitalizing major food brands like Cadbury and Natural Vanilla and successfully refreshing logos for clients such as Margaret River Natural Spring Water and Yoni .

Dessein crafts compelling brand identities that strategically align all creative elements. They go from custom logo design and development to comprehensive branding systems.

Great for:  Consumer brands looking for a human-centric design focus, whether developing a custom logo or product packaging.

Superside: The Corporate Logo Design Specialists

Your logo is the foundation of your brand , and when you’re running a big business, you absolutely can’t afford to get it wrong.

If you’re serious about growing, you need a partner who understands what major brands want from their logos—an agency with the creative talent and technical know-how to capture your brand’s true spirit. Whether refreshing an existing logo or starting from scratch, it’s worth working with the best in the business.

Get your company name out there by turning your mark into a movement. Book a call with Superside to chat about logo designs and more.

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Emanuel is a Content Specialist at Superside. With the knowledge that three languages (and counting) and digital marketing can serve a creator, he has helped B2Bs from multiple industries to write, optimize and scale their content game with compelling pieces that answers questions and solve problems. On Superside, Emanuel streamlines content ideas into powerful articles that guides you on how to use Superside multi-powered services to scale your business to the max.

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