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21 Great Examples of Discourse Analysis

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Discourse analysis is an approach to the study of language that demonstrates how language shapes reality. It usually takes the form of a textual or content analysis .

Discourse is understood as a way of perceiving, framing, and viewing the world.

For example:

• A dominant discourse of gender often positions women as gentle and men as active heroes.
• A dominant discourse of race often positions whiteness as the norm and colored bodies as ‘others’ (see: social construction of race )

Through discourse analysis, scholars look at texts and examine how those texts shape discourse.

In other words, it involves the examination of how the ‘ways of speaking about things’ normalizes and privileges some frames of thinking about things while marginalizing others.

As a simple example, if movies consistently frame the ideal female as passive, silent, and submissive, then society comes to think that this is how women should behave and makes us think that this is normal , so women who don’t fit this mold are abnormal .

Instead of seeing this as just the way things are, discourse analysts know that norms are produced in language and are not necessarily as natural as we may have assumed.

Examples of Discourse Analysis

1. language choice in policy texts.

A study of policy texts can reveal ideological frameworks and viewpoints of the writers of the policy. These sorts of studies often demonstrate how policy texts often categorize people in ways that construct social hierarchies and restrict people’s agency .

Examples include:

2. Newspaper Bias

Conducting a critical discourse analysis of newspapers involves gathering together a quorum of newspaper articles based on a pre-defined range and scope (e.g. newspapers from a particular set of publishers within a set date range).

Then, the researcher conducts a close examination of the texts to examine how they frame subjects (i.e. people, groups of people, etc.) from a particular ideological, political, or cultural perspective.

3. Language in Interviews

Discourse analysis can also be utilized to analyze interview transcripts. While coding methods to identify themes are the most common methods for analyzing interviews, discourse analysis is a valuable approach when looking at power relations and the framing of subjects through speech.

4. Television Analysis

Discourse analysis is commonly used to explore ideologies and framing devices in television shows and advertisements.

Due to the fact advertising is not just textual but rather multimodal , scholars often mix a discourse analytic methodology (i.e. exploring how television constructs dominant ways of thinking) with semiotic methods (i.e. exploration of how color, movement, font choice, and so on create meaning).

I did this, for example, in my PhD (listed below).

5. Film Critique

Scholars can explore discourse in film in a very similar way to how they study discourse in television shows. This can include the framing of sexuality gender, race, nationalism, and social class in films.

A common example is the study of Disney films and how they construct idealized feminine and masculine identities that children should aspire toward.

6. Analysis of Political Speech

Political speeches have also been subject to a significant amount of discourse analysis. These studies generally explore how influential politicians indicate a shift in policy and frame those policy shifts in the context of underlying ideological assumptions.

9. Examining Marketing Texts

Advertising is more present than ever in the context of neoliberal capitalism. As a result, it has an outsized role in shaping public discourse. Critical discourse analyses of advertising texts tend to explore how advertisements, and the capitalist context that underpins their proliferation, normalize gendered, racialized, and class-based discourses.

11. Analyzing Lesson Plans

As written texts, lesson plans can be analyzed for how they construct discourses around education as well as student and teacher identities. These texts tend to examine how teachers and governing bodies in education prioritize certain ideologies around what and how to learn. These texts can enter into discussions around the ‘history wars’ (what and whose history should be taught) as well as ideological approaches to religious and language learning.

12. Looking at Graffiti

One of my favorite creative uses of discourse analysis is in the study of graffiti. By looking at graffiti, researchers can identify how youth countercultures and counter discourses are spread through subversive means. These counterdiscourses offer ruptures where dominant discourses can be unsettled and displaced.

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The Origins of Discourse Analysis

1. foucault.

French philosopher Michel Foucault is a central thinker who shaped discourse analysis. His work in studies like Madness and Civilization and The History of Sexuality demonstrate how our ideas about insanity and sexuality have been shaped through language.

The ways the church speaks about sex, for example, shapes people’s thoughts and feelings about it.

The church didn’t simply make sex a silent taboo. Rather, it actively worked to teach people that desire was a thing of evil, forcing them to suppress their desires.

Over time, society at large developed a suppressed normative approach to the concept of sex that is not necessarily normal except for the fact that the church reiterates that this is the only acceptable way of thinking about the topic.

Similarly, in Madness and Civilization , a discourse around insanity was examined. Medical discourse pathologized behaviors that were ‘abnormal’ as signs of insanity. Were the dominant medical discourse to change, it’s possible that abnormal people would no longer be seen as insane.

One clear example of this is homosexuality. Up until the 1990s, being gay was seen in medical discourse as an illness. Today, most of Western society sees that this way of looking at homosexuality was extremely damaging and exclusionary, and yet at the time, because it was the dominant discourse, people didn’t question it.

2. Norman Fairclough

Fairclough (2013), inspired by Foucault, created some key methodological frameworks for conducting discourse analysis.

Fairclough was one of the first scholars to articulate some frameworks around exploring ‘text as discourse’ and provided key tools for scholars to conduct analyses of newspaper and policy texts.

Today, most methodology chapters in dissertations that use discourse analysis will have extensive discussions of Fairclough’s methods.

Discourse analysis is a popular primary research method in media studies, cultural studies, education studies, and communication studies. It helps scholars to show how texts and language have the power to shape people’s perceptions of reality and, over time, shift dominant ways of framing thought. It also helps us to see how power flows thought texts, creating ‘in-groups’ and ‘out-groups’ in society.

Key examples of discourse analysis include the study of television, film, newspaper, advertising, political speeches, and interviews.

Al Kharusi, R. (2017). Ideologies of Arab media and politics: a CDA of Al Jazeera debates on the Yemeni revolution. PhD Dissertation: University of Hertfordshire.

Alaazi, D. A., Ahola, A. N., Okeke-Ihejirika, P., Yohani, S., Vallianatos, H., & Salami, B. (2021). Immigrants and the Western media: a CDA of newspaper framings of African immigrant parenting in Canada. Journal of Ethnic and Migration Studies , 47 (19), 4478-4496. Doi: https://doi.org/10.1080/1369183X.2020.1798746

Al-Khawaldeh, N. N., Khawaldeh, I., Bani-Khair, B., & Al-Khawaldeh, A. (2017). An exploration of graffiti on university’s walls: A corpus-based discourse analysis study. Indonesian Journal of Applied Linguistics , 7 (1), 29-42. Doi: https://doi.org/10.17509/ijal.v7i1.6856

Alsaraireh, M. Y., Singh, M. K. S., & Hajimia, H. (2020). Critical DA of gender representation of male and female characters in the animation movie, Frozen. Linguistica Antverpiensia , 104-121.

Baig, F. Z., Khan, K., & Aslam, M. J. (2021). Child Rearing and Gender Socialisation: A Feminist CDA of Kids’ Popular Fictional Movies. Journal of Educational Research and Social Sciences Review (JERSSR) , 1 (3), 36-46.

Barker, M. E. (2021). Exploring Canadian Integration through CDA of English Language Lesson Plans for Immigrant Learners. Canadian Journal of Applied Linguistics/Revue canadienne de linguistique appliquée , 24 (1), 75-91. Doi: https://doi.org/10.37213/cjal.2021.28959

Coleman, B. (2017). An Ideological Unveiling: Using Critical Narrative and Discourse Analysis to Examine Discursive White Teacher Identity. AERA Online Paper Repository .

Drew, C. (2013). Soak up the goodness: Discourses of Australian childhoods on television advertisements, 2006-2012. PhD Dissertation: Australian Catholic University. Doi: https://doi.org/10.4226/66/5a9780223babd

Fairclough, N. (2013). Critical discourse analysis: The critical study of language . London: Routledge.

Foucault, M. (1990). The history of sexuality: An introduction . London: Vintage.

Foucault, M. (2003). Madness and civilization . New York: Routledge.

Hahn, A. D. (2018). Uncovering the ideologies of internationalization in lesson plans through CDA. The New English Teacher , 12 (1), 121-121.

Isti’anah, A. (2018). Rohingya in media: CDA of Myanmar and Bangladesh newspaper headlines. Language in the Online and Offline World , 6 , 18-23. Doi: http://repository.usd.ac.id/id/eprint/25962

Khan, M. H., Adnan, H. M., Kaur, S., Qazalbash, F., & Ismail, I. N. (2020). A CDA of anti-Muslim rhetoric in Donald Trump’s historic 2016 AIPAC policy speech. Journal of Muslim Minority Affairs , 40 (4), 543-558. Doi: https://doi.org/10.1080/13602004.2020.1828507

Louise Cooper, K., Luck, L., Chang, E., & Dixon, K. (2021). What is the practice of spiritual care? A CDA of registered nurses’ understanding of spirituality. Nursing Inquiry , 28 (2), e12385. Doi: https://doi.org/10.1111/nin.12385

Mohammadi, D., Momeni, S., & Labafi, S. (2021). Representation of Iranians family’s life style in TV advertising (Case study: food ads). Religion & Communication , 27 (58), 333-379.

Munro, M. (2018) House price inflation in the news: a CDA of newspaper coverage in the UK. Housing Studies, 33(7), pp. 1085-1105. doi: 10.1080/02673037.2017.1421911

Ravn, I. M., Frederiksen, K., & Beedholm, K. (2016). The chronic responsibility: a CDA of Danish chronic care policies. Qualitative Health Research , 26 (4), 545-554. Doi: https://doi.org/10.1177%2F1049732315570133

Sengul, K. (2019). Critical discourse analysis in political communication research: a case study of right-wing populist discourse in Australia. Communication Research and Practice , 5 (4), 376-392. Doi: https://doi.org/10.1080/22041451.2019.1695082

Serafis, D., Kitis, E. D., & Archakis, A. (2018). Graffiti slogans and the construction of collective identity: evidence from the anti-austerity protests in Greece. Text & Talk , 38 (6), 775-797. Doi: https://doi.org/10.1515/text-2018-0023

Suphaborwornrat, W., & Punkasirikul, P. (2022). A Multimodal CDA of Online Soft Drink Advertisements. LEARN Journal: Language Education and Acquisition Research Network , 15 (1), 627-653.

Symes, C., & Drew, C. (2017). Education on the rails: a textual ethnography of university advertising in mobile contexts. Critical Studies in Education , 58 (2), 205-223. Doi: https://doi.org/10.1080/17508487.2016.1252783

Thomas, S. (2005). The construction of teacher identities in educational policy documents: A critical discourse analysis. Critical Studies in Education , 46 (2), 25-44. Doi: https://doi.org/10.1080/17508480509556423

• Chris Drew (PhD) https://helpfulprofessor.com/author/chris-drew-phd-2/ 10 Reasons you’re Perpetually Single
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Home » Discourse Analysis – Methods, Types and Examples

Discourse Analysis – Methods, Types and Examples

Table of Contents

Discourse Analysis

Definition:

Discourse Analysis is a method of studying how people use language in different situations to understand what they really mean and what messages they are sending. It helps us understand how language is used to create social relationships and cultural norms.

It examines language use in various forms of communication such as spoken, written, visual or multi-modal texts, and focuses on how language is used to construct social meaning and relationships, and how it reflects and reinforces power dynamics, ideologies, and cultural norms.

Types of Discourse Analysis

Some of the most common types of discourse analysis are:

Conversation Analysis

This type of discourse analysis focuses on analyzing the structure of talk and how participants in a conversation make meaning through their interaction. It is often used to study face-to-face interactions, such as interviews or everyday conversations.

Critical discourse Analysis

This approach focuses on the ways in which language use reflects and reinforces power relations, social hierarchies, and ideologies. It is often used to analyze media texts or political speeches, with the aim of uncovering the hidden meanings and assumptions that are embedded in these texts.

Discursive Psychology

This type of discourse analysis focuses on the ways in which language use is related to psychological processes such as identity construction and attribution of motives. It is often used to study narratives or personal accounts, with the aim of understanding how individuals make sense of their experiences.

Multimodal Discourse Analysis

This approach focuses on analyzing not only language use, but also other modes of communication, such as images, gestures, and layout. It is often used to study digital or visual media, with the aim of understanding how different modes of communication work together to create meaning.

Corpus-based Discourse Analysis

This type of discourse analysis uses large collections of texts, or corpora, to analyze patterns of language use across different genres or contexts. It is often used to study language use in specific domains, such as academic writing or legal discourse.

Descriptive Discourse

This type of discourse analysis aims to describe the features and characteristics of language use, without making any value judgments or interpretations. It is often used in linguistic studies to describe grammatical structures or phonetic features of language.

Narrative Discourse

This approach focuses on analyzing the structure and content of stories or narratives, with the aim of understanding how they are constructed and how they shape our understanding of the world. It is often used to study personal narratives or cultural myths.

Expository Discourse

This type of discourse analysis is used to study texts that explain or describe a concept, process, or idea. It aims to understand how information is organized and presented in such texts and how it influences the reader’s understanding of the topic.

Argumentative Discourse

This approach focuses on analyzing texts that present an argument or attempt to persuade the reader or listener. It aims to understand how the argument is constructed, what strategies are used to persuade, and how the audience is likely to respond to the argument.

Discourse Analysis Conducting Guide

Here is a step-by-step guide for conducting discourse analysis:

• What are you trying to understand about the language use in a particular context?
• What are the key concepts or themes that you want to explore?
• Select the data: Decide on the type of data that you will analyze, such as written texts, spoken conversations, or media content. Consider the source of the data, such as news articles, interviews, or social media posts, and how this might affect your analysis.
• Transcribe or collect the data: If you are analyzing spoken language, you will need to transcribe the data into written form. If you are using written texts, make sure that you have access to the full text and that it is in a format that can be easily analyzed.
• Read and re-read the data: Read through the data carefully, paying attention to key themes, patterns, and discursive features. Take notes on what stands out to you and make preliminary observations about the language use.
• Develop a coding scheme : Develop a coding scheme that will allow you to categorize and organize different types of language use. This might include categories such as metaphors, narratives, or persuasive strategies, depending on your research question.
• Code the data: Use your coding scheme to analyze the data, coding different sections of text or spoken language according to the categories that you have developed. This can be a time-consuming process, so consider using software tools to assist with coding and analysis.
• Analyze the data: Once you have coded the data, analyze it to identify patterns and themes that emerge. Look for similarities and differences across different parts of the data, and consider how different categories of language use are related to your research question.
• Interpret the findings: Draw conclusions from your analysis and interpret the findings in relation to your research question. Consider how the language use in your data sheds light on broader cultural or social issues, and what implications it might have for understanding language use in other contexts.
• Write up the results: Write up your findings in a clear and concise way, using examples from the data to support your arguments. Consider how your research contributes to the broader field of discourse analysis and what implications it might have for future research.

Applications of Discourse Analysis

Here are some of the key areas where discourse analysis is commonly used:

• Political discourse: Discourse analysis can be used to analyze political speeches, debates, and media coverage of political events. By examining the language used in these contexts, researchers can gain insight into the political ideologies, values, and agendas that underpin different political positions.
• Media analysis: Discourse analysis is frequently used to analyze media content, including news reports, television shows, and social media posts. By examining the language used in media content, researchers can understand how media narratives are constructed and how they influence public opinion.
• Education : Discourse analysis can be used to examine classroom discourse, student-teacher interactions, and educational policies. By analyzing the language used in these contexts, researchers can gain insight into the social and cultural factors that shape educational outcomes.
• Healthcare : Discourse analysis is used in healthcare to examine the language used by healthcare professionals and patients in medical consultations. This can help to identify communication barriers, cultural differences, and other factors that may impact the quality of healthcare.
• Marketing and advertising: Discourse analysis can be used to analyze marketing and advertising messages, including the language used in product descriptions, slogans, and commercials. By examining these messages, researchers can gain insight into the cultural values and beliefs that underpin consumer behavior.

When to use Discourse Analysis

Discourse analysis is a valuable research methodology that can be used in a variety of contexts. Here are some situations where discourse analysis may be particularly useful:

• When studying language use in a particular context: Discourse analysis can be used to examine how language is used in a specific context, such as political speeches, media coverage, or healthcare interactions. By analyzing language use in these contexts, researchers can gain insight into the social and cultural factors that shape communication.
• When exploring the meaning of language: Discourse analysis can be used to examine how language is used to construct meaning and shape social reality. This can be particularly useful in fields such as sociology, anthropology, and cultural studies.
• When examining power relations: Discourse analysis can be used to examine how language is used to reinforce or challenge power relations in society. By analyzing language use in contexts such as political discourse, media coverage, or workplace interactions, researchers can gain insight into how power is negotiated and maintained.
• When conducting qualitative research: Discourse analysis can be used as a qualitative research method, allowing researchers to explore complex social phenomena in depth. By analyzing language use in a particular context, researchers can gain rich and nuanced insights into the social and cultural factors that shape communication.

Examples of Discourse Analysis

Here are some examples of discourse analysis in action:

• A study of media coverage of climate change: This study analyzed media coverage of climate change to examine how language was used to construct the issue. The researchers found that media coverage tended to frame climate change as a matter of scientific debate rather than a pressing environmental issue, thereby undermining public support for action on climate change.
• A study of political speeches: This study analyzed political speeches to examine how language was used to construct political identity. The researchers found that politicians used language strategically to construct themselves as trustworthy and competent leaders, while painting their opponents as untrustworthy and incompetent.
• A study of medical consultations: This study analyzed medical consultations to examine how language was used to negotiate power and authority between doctors and patients. The researchers found that doctors used language to assert their authority and control over medical decisions, while patients used language to negotiate their own preferences and concerns.
• A study of workplace interactions: This study analyzed workplace interactions to examine how language was used to construct social identity and maintain power relations. The researchers found that language was used to construct a hierarchy of power and status within the workplace, with those in positions of authority using language to assert their dominance over subordinates.

Purpose of Discourse Analysis

The purpose of discourse analysis is to examine the ways in which language is used to construct social meaning, relationships, and power relations. By analyzing language use in a systematic and rigorous way, discourse analysis can provide valuable insights into the social and cultural factors that shape communication and interaction.

The specific purposes of discourse analysis may vary depending on the research context, but some common goals include:

• To understand how language constructs social reality: Discourse analysis can help researchers understand how language is used to construct meaning and shape social reality. By analyzing language use in a particular context, researchers can gain insight into the cultural and social factors that shape communication.
• To identify power relations: Discourse analysis can be used to examine how language use reinforces or challenges power relations in society. By analyzing language use in contexts such as political discourse, media coverage, or workplace interactions, researchers can gain insight into how power is negotiated and maintained.
• To explore social and cultural norms: Discourse analysis can help researchers understand how social and cultural norms are constructed and maintained through language use. By analyzing language use in different contexts, researchers can gain insight into how social and cultural norms are reproduced and challenged.
• To provide insights for social change: Discourse analysis can provide insights that can be used to promote social change. By identifying problematic language use or power imbalances, researchers can provide insights that can be used to challenge social norms and promote more equitable and inclusive communication.

Characteristics of Discourse Analysis

Here are some key characteristics of discourse analysis:

• Focus on language use: Discourse analysis is centered on language use and how it constructs social meaning, relationships, and power relations.
• Multidisciplinary approach: Discourse analysis draws on theories and methodologies from a range of disciplines, including linguistics, anthropology, sociology, and psychology.
• Systematic and rigorous methodology: Discourse analysis employs a systematic and rigorous methodology, often involving transcription and coding of language data, in order to identify patterns and themes in language use.
• Contextual analysis : Discourse analysis emphasizes the importance of context in shaping language use, and takes into account the social and cultural factors that shape communication.
• Focus on power relations: Discourse analysis often examines power relations and how language use reinforces or challenges power imbalances in society.
• Interpretive approach: Discourse analysis is an interpretive approach, meaning that it seeks to understand the meaning and significance of language use from the perspective of the participants in a particular discourse.
• Emphasis on reflexivity: Discourse analysis emphasizes the importance of reflexivity, or self-awareness, in the research process. Researchers are encouraged to reflect on their own positionality and how it may shape their interpretation of language use.

Advantages of Discourse Analysis

Discourse analysis has several advantages as a methodological approach. Here are some of the main advantages:

• Provides a detailed understanding of language use: Discourse analysis allows for a detailed and nuanced understanding of language use in specific social contexts. It enables researchers to identify patterns and themes in language use, and to understand how language constructs social reality.
• Emphasizes the importance of context : Discourse analysis emphasizes the importance of context in shaping language use. By taking into account the social and cultural factors that shape communication, discourse analysis provides a more complete understanding of language use than other approaches.
• Allows for an examination of power relations: Discourse analysis enables researchers to examine power relations and how language use reinforces or challenges power imbalances in society. By identifying problematic language use, discourse analysis can contribute to efforts to promote social justice and equality.
• Provides insights for social change: Discourse analysis can provide insights that can be used to promote social change. By identifying problematic language use or power imbalances, researchers can provide insights that can be used to challenge social norms and promote more equitable and inclusive communication.
• Multidisciplinary approach: Discourse analysis draws on theories and methodologies from a range of disciplines, including linguistics, anthropology, sociology, and psychology. This multidisciplinary approach allows for a more holistic understanding of language use in social contexts.

Limitations of Discourse Analysis

Some Limitations of Discourse Analysis are as follows:

• Time-consuming and resource-intensive: Discourse analysis can be a time-consuming and resource-intensive process. Collecting and transcribing language data can be a time-consuming task, and analyzing the data requires careful attention to detail and a significant investment of time and resources.
• Limited generalizability: Discourse analysis is often focused on a particular social context or community, and therefore the findings may not be easily generalized to other contexts or populations. This means that the insights gained from discourse analysis may have limited applicability beyond the specific context being studied.
• Interpretive nature: Discourse analysis is an interpretive approach, meaning that it relies on the interpretation of the researcher to identify patterns and themes in language use. This subjectivity can be a limitation, as different researchers may interpret language data differently.
• Limited quantitative analysis: Discourse analysis tends to focus on qualitative analysis of language data, which can limit the ability to draw statistical conclusions or make quantitative comparisons across different language uses or contexts.
• Ethical considerations: Discourse analysis may involve the collection and analysis of sensitive language data, such as language related to trauma or marginalization. Researchers must carefully consider the ethical implications of collecting and analyzing this type of data, and ensure that the privacy and confidentiality of participants is protected.

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Methodology

• Critical Discourse Analysis | Definition, Guide & Examples

Critical Discourse Analysis | Definition, Guide & Examples

Published on August 23, 2019 by Amy Luo . Revised on June 22, 2023.

Critical discourse analysis (or discourse analysis) is a research method for studying written or spoken language in relation to its social context. It aims to understand how language is used in real life situations.

When you conduct discourse analysis, you might focus on:

• The purposes and effects of different types of language
• Cultural rules and conventions in communication
• How values, beliefs and assumptions are communicated
• How language use relates to its social, political and historical context

Discourse analysis is a common qualitative research method in many humanities and social science disciplines, including linguistics, sociology, anthropology, psychology and cultural studies.  

Table of contents

What is discourse analysis used for, how is discourse analysis different from other methods, how to conduct discourse analysis, other interesting articles.

Conducting discourse analysis means examining how language functions and how meaning is created in different social contexts. It can be applied to any instance of written or oral language, as well as non-verbal aspects of communication such as tone and gestures.

Materials that are suitable for discourse analysis include:

• Books, newspapers and periodicals
• Marketing material, such as brochures and advertisements
• Business and government documents
• Websites, forums, social media posts and comments
• Interviews and conversations

By analyzing these types of discourse, researchers aim to gain an understanding of social groups and how they communicate.

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Unlike linguistic approaches that focus only on the rules of language use, discourse analysis emphasizes the contextual meaning of language.

It focuses on the social aspects of communication and the ways people use language to achieve specific effects (e.g. to build trust, to create doubt, to evoke emotions, or to manage conflict).

Instead of focusing on smaller units of language, such as sounds, words or phrases, discourse analysis is used to study larger chunks of language, such as entire conversations, texts, or collections of texts. The selected sources can be analyzed on multiple levels.

Discourse analysis is a qualitative and interpretive method of analyzing texts (in contrast to more systematic methods like content analysis ). You make interpretations based on both the details of the material itself and on contextual knowledge.

There are many different approaches and techniques you can use to conduct discourse analysis, but the steps below outline the basic structure you need to follow. Following these steps can help you avoid pitfalls of confirmation bias that can cloud your analysis.

Step 1: Define the research question and select the content of analysis

To do discourse analysis, you begin with a clearly defined research question . Once you have developed your question, select a range of material that is appropriate to answer it.

Discourse analysis is a method that can be applied both to large volumes of material and to smaller samples, depending on the aims and timescale of your research.

Step 2: Gather information and theory on the context

Next, you must establish the social and historical context in which the material was produced and intended to be received. Gather factual details of when and where the content was created, who the author is, who published it, and whom it was disseminated to.

As well as understanding the real-life context of the discourse, you can also conduct a literature review on the topic and construct a theoretical framework to guide your analysis.

Step 3: Analyze the content for themes and patterns

This step involves closely examining various elements of the material – such as words, sentences, paragraphs, and overall structure – and relating them to attributes, themes, and patterns relevant to your research question.

Step 4: Review your results and draw conclusions

Once you have assigned particular attributes to elements of the material, reflect on your results to examine the function and meaning of the language used. Here, you will consider your analysis in relation to the broader context that you established earlier to draw conclusions that answer your research question.

If you want to know more about statistics , methodology , or research bias , make sure to check out some of our other articles with explanations and examples.

• Normal distribution
• Measures of central tendency
• Chi square tests
• Confidence interval
• Quartiles & Quantiles
• Cluster sampling
• Stratified sampling
• Thematic analysis
• Cohort study
• Peer review
• Ethnography

Research bias

• Implicit bias
• Cognitive bias
• Conformity bias
• Hawthorne effect
• Availability heuristic
• Attrition bias
• Social desirability bias

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EDITORIAL article

Editorial: discourse, conversation and argumentation: theoretical perspectives and innovative empirical studies—volume i.

• 1 Research Department, Haute Ecole Pédagogique – Cantons de Berne Francophone, Jura et Neuchâtel, Biel/Bienne, Switzerland
• 2 Department of Psychology, Catholic University of the Sacred Heart, Milan, Italy
• 3 Department of Psychology, Université de Rouen, Mont-Saint-Aignan, France

Editorial on the Research Topic Discourse, Conversation and Argumentation: Theoretical Perspectives and Innovative Empirical Studies—Volume I

Thinking about how we participate in an interaction through verbal and non-verbal exchanges is a way to focus on explicit and implicit norms, personal and collective preferences, subjective and interpersonal theories, and social processes of construction of meaning that characterize our everyday communicative interactions. Although discursive, conversational, and argumentative interactions play an essential role in our lives, there is no integrated area of psychological research on these types of communicative interactions. A wide variety of works is available concerning the focus on the different roles played by social actors within the interactions (symmetric-asymmetric, protagonist-antagonist, and teacher-learner), as well as the interest for the constitutive (emotional, motivational, and cognitive) aspects of the interactions or developmental factors (skills, competences, and knowledge). However, research on these topics is conducted in a number of separate research communities that are spread across disciplines and have only limited intertwinements. This Research Topic intends to offer a dialogical platform for sharing studies on discourse, conversation, and argumentation from a psychological perspective. Different strands were bridged together to reach two main goals:

(1) to explore novel and promising theoretical perspectives to study discursive, conversational, and argumentative interactions from a psychological perspective;

(2) and provide an extensive platform of the latest innovative research investigating interactions between individuals, groups, and institutions.

The Research Topic provided an opportunity for researchers working in different international and psychological contexts to draw together their work within a common forum. Through their contributions, authors provided state-of-the-art of collective evidences in psychological research on discourse, conversation, and argumentation. They were able to place emphasis on opportunities for mutual awareness and integration by proposing a series of high-quality original research papers, reviews, and conceptual analyses on topics dealing with the above-mentioned issues. The contributions are focused on psychological perspectives on interactions and empirically supported approaches to analyze them. This panel of respectful researchers contributed to render the Research Topic particularly timely and open to colleagues who are continually exposed to nearly limitless sectorial approaches. In this vein, we hope that the contributions can be challenging for a large scientific audience to support integrated psychological research on discursive, conversational, and argumentative interactions.

The paper of Koskinen et al. presents an original research offering a better understanding of the affective corollaries of social interactions during a psychophysiological experience of solving moral dilemmas. The authors compared participants with and without depression and showed their positions in expressing agreements and disagreement while solving moral dilemmas together.

Heller proposes a study on embodied displays of “doing thinking” by analyzing the epistemic and interactive functions of thinking displays in children's argumentative activities. From an interactional perspective, her paper investigates moments in which one participant in an interaction embodies displays of doing thinking as a recurring social practice serving interactive functions. The activities of joint decision-making are considered the functional argumentative setting to reach two interrelated aims: the first is to describe how multiple modalities (gaze and bodily postures) are temporally coordinated to create multimodal gestalts of doing thinking; the second one is to generate knowledge about the functions of thinking displays in children's argumentative activities.

Jiménez-Aleixandre and Brocos propose another original paper to highlight the relationship between argumentative scientific evidences and emotions. In particular, the authors focus on the exam of the ways through which emotional tensions frame the construction of arguments about vegetarian vs. omnivorous diets within a group of preservice teachers. Their investigation shows how the interactions between the group emotional tension and the evaluation of evidence drive a change toward a decision that would be emotionally acceptable for all participants.

The paper proposed by Galimberti et al. considers the direct address as a research object within the field of social psychology of communication. Their research contributes to increase our understanding of this technique by going beyond the analysis of its dramaturgical function (through the consideration of a TV series). In fact, the authors propose an integrated approach based on argumentative and conversational tools, showing that the direct address performs its dramaturgical function by impacting both diegetic and extradiegetic levels.

Another original research is proposed by Fatigante et al. , who analyze how the companion participation during first oncological visits is a local and sequential accomplishment, changing from time to time in the consultation. The paper focuses on how patient's companions orient and contribute to the accomplishment of the different aims and activities at different stages of the visit as an institutional speech event. The authors refer to a multimodal analysis of turns and actions to closely examine the sequential and temporal arrangements of companions' and their co-participants' turns.

A conceptual analysis is provided by Leijen et al. to consider different understandings of inclusive education that frame current public and professional debates as well as policies and practices. The authors analyze two discourses regarding inclusive education by reconstructing the inferential configurations of the arguments of each narrative. The paper contributes to identify how the two definitions position children with and without special needs and their teachers.

Iordanou and Rapanta propose a review about a method for developing argument skills. The authors examine a particular program, the “Argue with Me” dialogue-based pedagogical approach, not only as a tool for supporting the development of argument skills but also the way of how empirical research employing the method in varying contexts provides insights into the nature of argument skills and their development, as well as the relations between argument skills and other skills or forms of understanding.

Another review ( Larrain et al. ) considers the relevance of deliberative education for contemporaneous democracies and citizenship, seeking to converge in a field of interlocution, calling it deliberative teaching. The paper proposes a way to increase the dialog and collaboration between the diffuse literature on argumentation and education. The authors highlight both the main theoretical and empirical gaps and challenges, as well as the possibilities to advance our knowledge and the educational impact that this integrating field could offer.

Author Contributions

All authors listed have made a substantial, direct and intellectual contribution to the editorial, and approved it for publication.

Conflict of Interest

The authors declare that the research was conducted in the absence of any commercial or financial relationships that could be construed as a potential conflict of interest.

Publisher's Note

All claims expressed in this article are solely those of the authors and do not necessarily represent those of their affiliated organizations, or those of the publisher, the editors and the reviewers. Any product that may be evaluated in this article, or claim that may be made by its manufacturer, is not guaranteed or endorsed by the publisher.

Keywords: argumentation, communicative interactions, conversation, discourse, psychology

Citation: Arcidiacono F, Bova A, Galimberti C and Haddouk L (2021) Editorial: Discourse, Conversation and Argumentation: Theoretical Perspectives and Innovative Empirical Studies—Volume I. Front. Psychol. 12:775053. doi: 10.3389/fpsyg.2021.775053

Received: 13 September 2021; Accepted: 27 September 2021; Published: 22 October 2021.

Edited and reviewed by: Manuel Carreiras , Basque Center on Cognition, Brain and Language, Spain

Copyright © 2021 Arcidiacono, Bova, Galimberti and Haddouk. This is an open-access article distributed under the terms of the Creative Commons Attribution License (CC BY) . The use, distribution or reproduction in other forums is permitted, provided the original author(s) and the copyright owner(s) are credited and that the original publication in this journal is cited, in accordance with accepted academic practice. No use, distribution or reproduction is permitted which does not comply with these terms.

*Correspondence: Francesco Arcidiacono, francesco.arcidiacono@hep-bejune.ch

† Lead author

Disclaimer: All claims expressed in this article are solely those of the authors and do not necessarily represent those of their affiliated organizations, or those of the publisher, the editors and the reviewers. Any product that may be evaluated in this article or claim that may be made by its manufacturer is not guaranteed or endorsed by the publisher.

• How it works

Discourse Analysis – A Definitive Guide With Steps & Types

Published by Alvin Nicolas at August 14th, 2021 , Revised On August 29, 2023

What is Discourse Analysis?

Discourse analysis is an essential aspect of studying a language and its uses in day-to-day life.

It aims to gain in-depth knowledge about the language and identify its association with society, culture, and people’s perception.

It is used in various social science and humanities disciplines, such as linguistic, sociolinguistics, and psycholinguistics.

Aims of Discourse Analysis

It focuses on

• The clear, in-depth meaning of the language.
• The uses of language and its effects.
• The association of the language with cultures, interpersonal relationships, and communication.
• Various components of the language like vocabulary, grammar, pronunciation, tone of voice, fonts, and written form.

Uses of Discourse Analysis

Discourse analysis is

• Used to study the language and its applications in texts and contexts.
• It focuses on the entire conversation and real text instead of constructed or artificial text.
• It helps linguists to know the role of language in improving the understanding of people.
• It enables teachers to learn many language strategies to teach students writing/speaking skills better.

Materials Used in Discourse Analysis

The material includes

Types of Discourse

What to Analyse?

Does your Research Methodology Have the Following?

• Great Research/Sources
• Perfect Language
• Accurate Sources

If not, we can help. Our panel of experts makes sure to keep the 3 pillars of Research Methodology strong.

How to Conduct Discourse Analysis?

While conducting discourse analysis, you need to focus on the following points.

• Purpose of the writer
• The context of the speech/passage
• Type of the language used.
• The organisation of the text

You need to interpret the meaning and context of the discourse based on the available material and resources. There are various methods to conduct discourse analysis, but we are discussing the most basic method below.

Step1: Develop a Research Question

Like any other research in discourse analysis, it’s essential to have a  research question  to proceed with your study.  After selecting your research question, you need to find out the relevant resources to find the answer to it. Discourse analysis can be applied to smaller or larger samples depending on your research’s aims and requirements.

Example : If you want to find out the impact of plagiarism on the credibility of the authors. You can examine the relevant materials available on the topic from the internet, newspapers, and books published during the past 5-10 years.

Step 2: Collect Information and Establish the Context

After formulating a research question, you can  review the literature and find out the details about the source material, such as:

• Who is the author?
• What is the year and date of publication?
• What’s the name of the publication?
• What country and place is it from?
• What language is used?
• How and where did you find it?
• How can others get access to the same source?
• What kind of impact did it make on its audience?
• What’s the association between discourse material and real life?

These questions enable you to construct a strong evidence-based theory about your study.

Example: While investigating the history and origin of a particular religion. You also have to research the political events, culture, language of the people, and their association with society.

Generally, details about the publication and production of the material are available in the  about section on their online websites. If you don’t find the relevant information online, don’t hesitate to contact the editor or publication via email, phone calls, etc. 

Step 3: Analyse the Content

In this step, you should analyse various aspects of the materials such as:

• Sentence structure
• Inter-relationship between the text
• Layout and Page quality (if you are using offline materials)
• Links, comments, technical excellence, readability, multimedia content (if you are using online material)
• The genre of the source (a news item, political speech, a report, interview, biography, commentary, etc.)

The analysis of these elements gives you a clear understanding, and you can present your findings more accurately.  Once you have analysed the above features, you should analyse the following aspects:

• The structure of the argument
• The role of the introduction and conclusion of the material
• The context of the material
• Patterns and themes
• Discursive statements (arguments, perspective, thoughts of the writer/speaker
• Grammatical features (use of pronouns, adjectives, phrases, active or passive voice, and their meaning)
• Literary figures (idioms, similes, metaphors, allegories, proverbs)

Step 4: Interpret the Data

Now you have all the information, but the question that arises here is: 

What does it all mean?

To answer this question,  compile all your findings  to explain the meaning and context of the discourse.

Step 5: Present your Findings

It’s time to present your results. Throughout the process, you gathered detailed notes of the discourse, building a strong presentation or thesis. You can use the references of other relevant sources as evidence to support your discussion. Always try to make your paper interesting to grab the attention of the reader.

Advantages and Disadvantages of Discourse Analysis

• It provides a way of thinking and analysing the problem.
• It enables us to understand the context and perception of the speaker.
• It can be applied at any given time, place, and people.
• It helps to learn any language its origin and association with society and culture.

Disadvantages

• There are many options available as each tradition has its own concepts, procedures, and a specific understanding of discourse and its analysis.
• Discourse analysis doesn’t help to find out the answer to scientific problems.

Frequently Asked Questions

How to describe the discourse analysis.

Discourse analysis examines language use in context. It studies how communication shapes and reflects social meaning, power dynamics, and cultural norms. By analyzing spoken, written, or visual language, it unveils hidden ideologies, identities, and social structures within various contexts.

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• How It Works

What (Exactly) Is Discourse Analysis? A Plain-Language Explanation & Definition (With Examples)

By: Jenna Crosley (PhD). Expert Reviewed By: Dr Eunice Rautenbach | June 2021

Discourse analysis is one of the most popular qualitative analysis techniques we encounter at Grad Coach. If you’ve landed on this post, you’re probably interested in discourse analysis, but you’re not sure whether it’s the right fit for your project, or you don’t know where to start. If so, you’ve come to the right place.

Overview: Discourse Analysis Basics

In this post, we’ll explain in plain, straightforward language :

• What discourse analysis is
• When to use discourse analysis
• The main approaches to discourse analysis
• How to conduct discourse analysis

What is discourse analysis?

Let’s start with the word “discourse”.

In its simplest form, discourse is verbal or written communication between people that goes beyond a single sentence . Importantly, discourse is more than just language. The term “language” can include all forms of linguistic and symbolic units (even things such as road signs), and language studies can focus on the individual meanings of words. Discourse goes beyond this and looks at the overall meanings conveyed by language in context .  “Context” here refers to the social, cultural, political, and historical background of the discourse, and it is important to take this into account to understand underlying meanings expressed through language.

A popular way of viewing discourse is as language used in specific social contexts, and as such language serves as a means of prompting some form of social change or meeting some form of goal.

Now that we’ve defined discourse, let’s look at discourse analysis .

Discourse analysis uses the language presented in a corpus or body of data to draw meaning . This body of data could include a set of interviews or focus group discussion transcripts. While some forms of discourse analysis center in on the specifics of language (such as sounds or grammar), other forms focus on how this language is used to achieve its aims. We’ll dig deeper into these two above-mentioned approaches later.

As Wodak and Krzyżanowski (2008) put it: “discourse analysis provides a general framework to problem-oriented social research”. Basically, discourse analysis is used to conduct research on the use of language in context in a wide variety of social problems (i.e., issues in society that affect individuals negatively).

For example, discourse analysis could be used to assess how language is used to express differing viewpoints on financial inequality and would look at how the topic should or shouldn’t be addressed or resolved, and whether this so-called inequality is perceived as such by participants.

What makes discourse analysis unique is that it posits that social reality is socially constructed , or that our experience of the world is understood from a subjective standpoint. Discourse analysis goes beyond the literal meaning of words and languages

For example, people in countries that make use of a lot of censorship will likely have their knowledge, and thus views, limited by this, and will thus have a different subjective reality to those within countries with more lax laws on censorship.

When should you use discourse analysis?

There are many ways to analyze qualitative data (such as content analysis , narrative analysis , and thematic analysis ), so why should you choose discourse analysis? Well, as with all analysis methods, the nature of your research aims, objectives and research questions (i.e. the purpose of your research) will heavily influence the right choice of analysis method.

The purpose of discourse analysis is to investigate the functions of language (i.e., what language is used for) and how meaning is constructed in different contexts, which, to recap, include the social, cultural, political, and historical backgrounds of the discourse.

For example, if you were to study a politician’s speeches, you would need to situate these speeches in their context, which would involve looking at the politician’s background and views, the reasons for presenting the speech, the history or context of the audience, and the country’s social and political history (just to name a few – there are always multiple contextual factors).

Discourse analysis can also tell you a lot about power and power imbalances , including how this is developed and maintained, how this plays out in real life (for example, inequalities because of this power), and how language can be used to maintain it. For example, you could look at the way that someone with more power (for example, a CEO) speaks to someone with less power (for example, a lower-level employee).

Therefore, you may consider discourse analysis if you are researching:

• Some form of power or inequality (for example, how affluent individuals interact with those who are less wealthy
• How people communicate in a specific context (such as in a social situation with colleagues versus a board meeting)
• Ideology and how ideas (such as values and beliefs) are shared using language (like in political speeches)
• How communication is used to achieve social goals (such as maintaining a friendship or navigating conflict)

As you can see, discourse analysis can be a powerful tool for assessing social issues , as well as power and power imbalances . So, if your research aims and objectives are oriented around these types of issues, discourse analysis could be a good fit for you.

Discourse Analysis: The main approaches

There are two main approaches to discourse analysis. These are the language-in-use (also referred to as socially situated text and talk ) approaches and the socio-political approaches (most commonly Critical Discourse Analysis ). Let’s take a look at each of these.

Approach #1: Language-in-use

Language-in-use approaches focus on the finer details of language used within discourse, such as sentence structures (grammar) and phonology (sounds). This approach is very descriptive and is seldom seen outside of studies focusing on literature and/or linguistics.

Because of its formalist roots, language-in-use pays attention to different rules of communication, such as grammaticality (i.e., when something “sounds okay” to a native speaker of a language). Analyzing discourse through a language-in-use framework involves identifying key technicalities of language used in discourse and investigating how the features are used within a particular social context.

For example, English makes use of affixes (for example, “un” in “unbelievable”) and suffixes (“able” in “unbelievable”) but doesn’t typically make use of infixes (units that can be placed within other words to alter their meaning). However, an English speaker may say something along the lines of, “that’s un-flipping-believable”. From a language-in-use perspective, the infix “flipping” could be investigated by assessing how rare the phenomenon is in English, and then answering questions such as, “What role does the infix play?” or “What is the goal of using such an infix?”

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Approach #2: Socio-political

Socio-political approaches to discourse analysis look beyond the technicalities of language and instead focus on the influence that language has in social context , and vice versa. One of the main socio-political approaches is Critical Discourse Analysis , which focuses on power structures (for example, the power dynamic between a teacher and a student) and how discourse is influenced by society and culture. Critical Discourse Analysis is born out of Michel Foucault’s early work on power, which focuses on power structures through the analysis of normalized power .

Normalized power is ingrained and relatively allusive. It’s what makes us exist within society (and within the underlying norms of society, as accepted in a specific social context) and do the things that we need to do. Contrasted to this, a more obvious form of power is repressive power , which is power that is actively asserted.

Sounds a bit fluffy? Let’s look at an example.

Consider a situation where a teacher threatens a student with detention if they don’t stop speaking in class. This would be an example of repressive power (i.e. it was actively asserted).

Normalized power, on the other hand, is what makes us not want to talk in class . It’s the subtle clues we’re given from our environment that tell us how to behave, and this form of power is so normal to us that we don’t even realize that our beliefs, desires, and decisions are being shaped by it.

In the view of Critical Discourse Analysis, language is power and, if we want to understand power dynamics and structures in society, we must look to language for answers. In other words, analyzing the use of language can help us understand the social context, especially the power dynamics.

While the above-mentioned approaches are the two most popular approaches to discourse analysis, other forms of analysis exist. For example, ethnography-based discourse analysis and multimodal analysis. Ethnography-based discourse analysis aims to gain an insider understanding of culture , customs, and habits through participant observation (i.e. directly observing participants, rather than focusing on pre-existing texts).

On the other hand, multimodal analysis focuses on a variety of texts that are both verbal and nonverbal (such as a combination of political speeches and written press releases). So, if you’re considering using discourse analysis, familiarize yourself with the various approaches available so that you can make a well-informed decision.

How to “do” discourse analysis

As every study is different, it’s challenging to outline exactly what steps need to be taken to complete your research. However, the following steps can be used as a guideline if you choose to adopt discourse analysis for your research.

Step 1: Decide on your discourse analysis approach

The first step of the process is to decide on which approach you will take in terms. For example, the language in use approach or a socio-political approach such as critical discourse analysis. To do this, you need to consider your research aims, objectives and research questions . Of course, this means that you need to have these components clearly defined. If you’re still a bit uncertain about these, check out our video post covering topic development here.

While discourse analysis can be exploratory (as in, used to find out about a topic that hasn’t really been touched on yet), it is still vital to have a set of clearly defined research questions to guide your analysis. Without these, you may find that you lack direction when you get to your analysis. Since discourse analysis places such a focus on context, it is also vital that your research questions are linked to studying language within context.

Based on your research aims, objectives and research questions, you need to assess which discourse analysis would best suit your needs. Importantly, you  need to adopt an approach that aligns with your study’s purpose . So, think carefully about what you are investigating and what you want to achieve, and then consider the various options available within discourse analysis.

It’s vital to determine your discourse analysis approach from the get-go , so that you don’t waste time randomly analyzing your data without any specific plan.

Step 2: Design your collection method and gather your data

Once you’ve got determined your overarching approach, you can start looking at how to collect your data. Data in discourse analysis is drawn from different forms of “talk” and “text” , which means that it can consist of interviews , ethnographies, discussions, case studies, blog posts.  

The type of data you collect will largely depend on your research questions (and broader research aims and objectives). So, when you’re gathering your data, make sure that you keep in mind the “what”, “who” and “why” of your study, so that you don’t end up with a corpus full of irrelevant data. Discourse analysis can be very time-consuming, so you want to ensure that you’re not wasting time on information that doesn’t directly pertain to your research questions.

When considering potential collection methods, you should also consider the practicalities . What type of data can you access in reality? How many participants do you have access to and how much time do you have available to collect data and make sense of it? These are important factors, as you’ll run into problems if your chosen methods are impractical in light of your constraints.

Once you’ve determined your data collection method, you can get to work with the collection.

Step 3: Investigate the context

A key part of discourse analysis is context and understanding meaning in context. For this reason, it is vital that you thoroughly and systematically investigate the context of your discourse. Make sure that you can answer (at least the majority) of the following questions:

• What is the discourse?
• Why does the discourse exist? What is the purpose and what are the aims of the discourse?
• When did the discourse take place?
• Where did it happen?
• Who participated in the discourse? Who created it and who consumed it?
• What does the discourse say about society in general?
• How is meaning being conveyed in the context of the discourse?

Make sure that you include all aspects of the discourse context in your analysis to eliminate any confounding factors. For example, are there any social, political, or historical reasons as to why the discourse would exist as it does? What other factors could contribute to the existence of the discourse? Discourse can be influenced by many factors, so it is vital that you take as many of them into account as possible.

Once you’ve investigated the context of your data, you’ll have a much better idea of what you’re working with, and you’ll be far more familiar with your content. It’s then time to begin your analysis.

Step 4: Analyze your data

When performing a discourse analysis, you’ll need to look for themes and patterns .  To do this, you’ll start by looking at codes , which are specific topics within your data. You can find more information about the qualitative data coding process here.

Next, you’ll take these codes and identify themes. Themes are patterns of language (such as specific words or sentences) that pop up repeatedly in your data, and that can tell you something about the discourse. For example, if you’re wanting to know about women’s perspectives of living in a certain area, potential themes may be “safety” or “convenience”.

In discourse analysis, it is important to reach what is called data saturation . This refers to when you’ve investigated your topic and analyzed your data to the point where no new information can be found. To achieve this, you need to work your way through your data set multiple times, developing greater depth and insight each time. This can be quite time consuming and even a bit boring at times, but it’s essential.

Once you’ve reached the point of saturation, you should have an almost-complete analysis and you’re ready to move onto the next step – final review.

Step 5: Review your work

Hey, you’re nearly there. Good job! Now it’s time to review your work.

This final step requires you to return to your research questions and compile your answers to them, based on the analysis. Make sure that you can answer your research questions thoroughly, and also substantiate your responses with evidence from your data.

Usually, discourse analysis studies make use of appendices, which are referenced within your thesis or dissertation. This makes it easier for reviewers or markers to jump between your analysis (and findings) and your corpus (your evidence) so that it’s easier for them to assess your work.

When answering your research questions, make you should also revisit your research aims and objectives , and assess your answers against these. This process will help you zoom out a little and give you a bigger picture view. With your newfound insights from the analysis, you may find, for example, that it makes sense to expand the research question set a little to achieve a more comprehensive view of the topic.

Let’s recap…

In this article, we’ve covered quite a bit of ground. The key takeaways are:

• Discourse analysis is a qualitative analysis method used to draw meaning from language in context.
• You should consider using discourse analysis when you wish to analyze the functions and underlying meanings of language in context.
• The two overarching approaches to discourse analysis are language-in-use and socio-political approaches .
• The main steps involved in undertaking discourse analysis are deciding on your analysis approach (based on your research questions), choosing a data collection method, collecting your data, investigating the context of your data, analyzing your data, and reviewing your work.

If you have any questions about discourse analysis, feel free to leave a comment below. If you’d like 1-on-1 help with your analysis, book an initial consultation with a friendly Grad Coach to see how we can help.

Psst... there’s more!

This post was based on one of our popular Research Bootcamps . If you're working on a research project, you'll definitely want to check this out ...

35 Comments

This was really helpful to me

I would like to know the importance of discourse analysis analysis to academic writing

In academic writing coherence and cohesion are very important. DA will assist us to decide cohesiveness of the continuum of discourse that are used in it. We can judge it well.

Thank you so much for this piece, can you please direct how I can use Discourse Analysis to investigate politics of ethnicity in a particular society

I would like to get more practical examples, also to know how can the discourse analysis help us in our academic studies.

Fantastically helpful! Could you write on how discourse analysis can be done using computer aided technique? Many thanks

I would like to know if I can use discourse analysis to research on electoral integrity deviation and when election are considered free & fair

I also to know the importance of discourse analysis and it’s purpose and characteristics

This is helpful. It is highly informative. Thank you. Is it possible to use more one analysis technique? I would to book for personal assistance. I am doing my Methodology chapter for a PhD Thesis.

Thanks, we are doing discourse analysis as a subject this year and this helped a lot!

Please can you help explain and answer this question? With illustrations,Hymes’ Acronym SPEAKING, as a feature of Discourse Analysis.

What are the three objectives of discourse analysis especially on the topic how people communicate between doctor and patient

Very useful Thank you for your work and information

thank you so much , I wanna know more about discourse analysis tools , such as , latent analysis , active powers analysis, proof paths analysis, image analysis, rhetorical analysis, propositions analysis, and so on, I wish I can get references about it , thanks in advance

Its beyond my expectations. It made me clear everything which I was struggling since last 4 months. 👏 👏 👏 👏

Thank you so much … It is clear and helpful

Thanks for sharing this material. My question is related to the online newspaper articles on COVID -19 pandemic the way this new normal is constructed as a social reality. How discourse analysis is an appropriate approach to examine theese articles?

This very helpful and interesting information

This was incredible! And massively helpful.

I’m seeking further assistance if you don’t mind.

Found it worth consuming!

What are the four types of discourse analysis?

very helpful. And I’d like to know more about Ethnography-based discourse analysis as I’m studying arts and humanities, I’d like to know how can I use it in my study.

Amazing info. Very happy to read this helpful piece of documentation. Thank you.

is discourse analysis can take data from medias like TV, Radio…?

I need to know what is general discourse analysis

Direct to the point, simple and deep explanation. this is helpful indeed.

Thank you so much was really helpful

really impressive

Thank you very much, for the clear explanations and examples.

It is really awesome. Anybody within just in 5 minutes understand this critical topic so easily. Thank you so much.

Thank you for enriching my knowledge on Discourse Analysis . Very helpful thanks again

This was extremely helpful. I feel less anxious now. Thank you so much.

Extremely helpful, I am going to be working on CDA about animal rights, particularly stray dogs using social media content, and I was so lost, thank you for clearly illustrating how the research should go forward, thank you

This is helpful. It is highly informative. Thank you. Is it possible to use more than one analysis technique in a single study? I would like to book for personal assistance. I am doing my Methodology chapter for a PhD Thesis.

This is very helpful. Thanks a lot!

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• Knowledge Base
• Methodology
• Critical Discourse Analysis | Definition, Guide & Examples

Critical Discourse Analysis | Definition, Guide & Examples

Published on 5 May 2022 by Amy Luo . Revised on 5 December 2022.

Discourse analysis is a research method for studying written or spoken language in relation to its social context. It aims to understand how language is used in real-life situations.

When you do discourse analysis, you might focus on:

• The purposes and effects of different types of language
• Cultural rules and conventions in communication
• How values, beliefs, and assumptions are communicated
• How language use relates to its social, political, and historical context

Discourse analysis is a common qualitative research method in many humanities and social science disciplines, including linguistics, sociology, anthropology, psychology, and cultural studies. It is also called critical discourse analysis.

Table of contents

What is discourse analysis used for, how is discourse analysis different from other methods, how to conduct discourse analysis.

Conducting discourse analysis means examining how language functions and how meaning is created in different social contexts. It can be applied to any instance of written or oral language, as well as non-verbal aspects of communication, such as tone and gestures.

Materials that are suitable for discourse analysis include:

• Books, newspapers, and periodicals
• Marketing material, such as brochures and advertisements
• Business and government documents
• Websites, forums, social media posts, and comments
• Interviews and conversations

By analysing these types of discourse, researchers aim to gain an understanding of social groups and how they communicate.

Prevent plagiarism, run a free check.

Unlike linguistic approaches that focus only on the rules of language use, discourse analysis emphasises the contextual meaning of language.

It focuses on the social aspects of communication and the ways people use language to achieve specific effects (e.g., to build trust, to create doubt, to evoke emotions, or to manage conflict).

Instead of focusing on smaller units of language, such as sounds, words, or phrases, discourse analysis is used to study larger chunks of language, such as entire conversations, texts, or collections of texts. The selected sources can be analysed on multiple levels.

Discourse analysis is a qualitative and interpretive method of analysing texts (in contrast to more systematic methods like content analysis ). You make interpretations based on both the details of the material itself and on contextual knowledge.

There are many different approaches and techniques you can use to conduct discourse analysis, but the steps below outline the basic structure you need to follow.

Step 1: Define the research question and select the content of analysis

To do discourse analysis, you begin with a clearly defined research question . Once you have developed your question, select a range of material that is appropriate to answer it.

Discourse analysis is a method that can be applied both to large volumes of material and to smaller samples, depending on the aims and timescale of your research.

Step 2: Gather information and theory on the context

Next, you must establish the social and historical context in which the material was produced and intended to be received. Gather factual details of when and where the content was created, who the author is, who published it, and whom it was disseminated to.

As well as understanding the real-life context of the discourse, you can also conduct a literature review on the topic and construct a theoretical framework to guide your analysis.

Step 3: Analyse the content for themes and patterns

This step involves closely examining various elements of the material – such as words, sentences, paragraphs, and overall structure – and relating them to attributes, themes, and patterns relevant to your research question.

Step 4: Review your results and draw conclusions

Once you have assigned particular attributes to elements of the material, reflect on your results to examine the function and meaning of the language used. Here, you will consider your analysis in relation to the broader context that you established earlier to draw conclusions that answer your research question.

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Discourse Analysis Research Methodology – Meaning, Uses and Procedure

Published 16 October, 2023

Discourse analysis is a research methodology that involves the study of linguistic and non-linguistic aspects of human communication, including verbal and written texts. This type of analysis can be done on any kind of written or spoken communication, but researchers typically use it when studying conversations and other interactions between people. This blog post will explain how to conduct a discourse analysis by explaining the steps required for this process.

What is Discourse Analysis?

Discourse analysis in research is roughly defined as the linguistic study of texts. It examines not only the wording and grammar but also how an author’s cultural identity, background knowledge, and purposes shape written messages.

It is basically a qualitative research technique which mainly utilizes in the field of humanities and social science. Material that researchers use for performing discourse analysis includes books, newspapers, etc. You can perform discourse analysis for developing an in-depth understanding of various aspects of communication. Discourse analysis mainly emphasizes the contextual meaning of language . Discourse analysis is basically an analytical procedure that mainly involves criticizing and deconstructions language that the researcher utilizes in a social context .

Discourse analysis is basically an analytical technique that researcher utilities for analyzing language. You can also utilize it for identifying the way people use language. The main objective of discourse analysis is to develop perception. It also intends to classify the meaning, networks, and procedure. In simple words, the main objective of discourse analysis is to categorize the data .  Another objective is to help in the extraction of meaningful information from it. This type of analysis mainly emphasizes negotiation, change, and production of meaning.

For example, suppose researchers conduct medical research for determining whether a misunderstanding has taken place between doctors and patients or not. The researcher has organized interviews for gathering information about the experience and feelings of women in relation to the diagnosis of breast cancer.

While performing discourse analysis in research you need to mainly emphasize on

• Objective and impact of different kinds of languages.
• Code of conduct in specific cultures and principles in the context of communication.
• The way believes ideas and opinions are communicated
• The way people use language in relation to historical, political, and social contexts.

Uses of discourse analysis

• You can perform discourse analysis for developing an understanding of the functions of language.
• It can be useful in terms of analyzing the way meaning is generated in various social contexts.
• By performing the discourse analysis you can gain knowledge about the different social groups. You will be able to develop an understanding of the way they communicate.
• Discourse is basically one of the types of research techniques that you can use for analyzing a large volume of material.
• You can also apply it to smaller samples all things depend on the aims, objectives, and time period of investigation.

Sources which you can analyze at the different communication level

Procedure of conducting discourse analysis

There are different phases involved in discourse analysis, these are:

Step 1. Defining a research question and selecting content for analysis

Before beginning to perform discourse analysis in research you need to identify the research questions for which you want to get answers. After that, you need to define the same. This means that after formulating good research questions you need to choose different materials that could be helpful in getting answers.

For example, Suppose, you perform research for developing the understanding of the way the particular transformation of dictatorship to democracy that influences the businesses. You for collecting the information about the same can emphasize on the identification of mission. In addition to this, you will also need to analyze the marketing material such as a brochure, advertisement of the five largest organizations after the transformation in a management system.

Step 2. Collection of facts and hypotheses on the context

it is a phase where you need to gather detailed information about the sources of content. Other details that you will need to gather about content include the name of the author, information about publication and publisher, etc. You can do the construction of a theoretical framework and write a literature review can as this strategy will help you in supporting your analysis.

For example , you are performing an investigation on the history and politics of the nation. You are collecting information about history and politics meantime you are conducting research on business. You are also performing a study on analyzing the relationship between government and businesses.

Step 3. Analysis of content for designing themes

It is the stage in discourse analysis where you need to closely analyze the various components and aspects of material like every word, sentence, paragraph structure in a research paper . After analyzing the material closely you need to relate them with the themes or research questions.

For example, using the above example where the research on history and politics in the country has been performed. At this phase, if you are using the newspaper as material then you have to closely analyze each sentence, text, and opinion of people about the topic.

Step 4. Reviewing outcome and Making a conclusion

At this phase of discourse analysis in research, you need to express your opinion about the Research findings of the investigation. It is the strategy that will help you in analyzing the meaning and functions of language. It is a stage you need to review the analysis which you have to perform in terms of a wide context.

For example, Research on the history and politics of the nation, results reveals that the article which was published before the transformation of the management system states that there is a need for change. Whereas, it has been found by material published after changes in the regime that there is a need for transformation for providing high value to customers.

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ENGL002: English Composition II

Analyze your discourse communities.

According to Zemliansky, a discourse community is a group of people that share common interests and who discuss topics important to the group. Before you begin any research project, it is important to understand your discourse community, because this will lead you to the most appropriate places to conduct your research and will help you speak to your audience in a language they understand and relate to. Complete this activity, adapted from Chapter 6 of Zemliansky's book. Use any academic resources that you can find on the Internet, in your home, or in any library with which you are affiliated. Thousands of references are available online, either in full or in part. If you need help getting started, try the sources listed in the Online Resources for Professional and Academic Research Papers  worksheet.

List all the intellectual and discourse communities you belong to. Then, consider the following questions:

• What topics of discussion, issues, problems, or concerns keep these communities together? And what constitutes new knowledge for your group? Is it created experimentally, through discussion, or through a combination of these two and other methods?
• How would you characterize the kinds of language each of these communities uses? Is it formal, informal, complex, simple, and so on? How are the community's reasons for existence you listed in the first question reflected in their language?
• When you entered the community, did you have to change your discourse, both oral and written, in any way, to be accepted and to participate in the discussions of the community?
• Does your community or group produce any written documents? These may include books, professional journals, newsletters, and other documents. What is the purpose of those documents, their intended audience, and the language that they use? How different are these documents from one community to the next?
• How often does a community you belong to come into contact with other intellectual and discourse groups? What kinds of conversations take place? How are conflicts and disagreements negotiated and resolved? How does each group adjust its discourse to hear the other side and be heard by it?

English Composition 2089: Researching Discourse

• Get Help Here!
• Introduction

Discourse Community Analysis/Ethnography

• Analyzing Multiple Discourses
• Research Refresher--Finding articles, books, and more!
• How Do I Find Different Genres?
• How Do I Find Images and Media?
• Popular Music Criticism
• Citing Your Sources
• Recast Content in a Different Genre

If your assignment focuses on a single discourse community, please watch the video below. It will provide an explanation of the focus of this assignment, tips on finding sources, and suggestions on analyzing the  sources you find.

Clickable bookmarks to take you to the "chapters" of this video (total duration: 15 min. 56 sec.)

Introduction (27 sec.)

Purpose of a discourse community analysis (34 sec.)

Choosing a discourse community (3 min. 5 sec.)

The focus of your analysis (1 min. 18 sec.)

Finding your sources: brainstorming (41 sec.)

Finding primary texts (1 min. 57 sec.)

Professional websites (1 min. 46 sec.)

Social media sites (1 min. 10 sec.)

Primary research (50 sec.)

Secondary research (41 sec.)

Working with your sources (1 min. 12 sec.)

Putting it all together (59 sec.)

Helpful resources (1 min. 16 sec.)

• << Previous: Introduction
• Next: Analyzing Multiple Discourses >>
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What Is a Discourse Analysis Essay: Example & Guide

Discourse is the way people talk about any specific topic. It’s also the way in which language is used to convey social and historical meanings. Discourse analysis is the process that helps to understand the underlying message of what is being said. Sounds interesting? Keep reading to learn more. 

This in this article, our custom writing team will:

• define discourse and its analysis; 
• explain how to write a discourse analysis essay step by step; 
• provide an essay sample.
• 🤔 Discourse Analysis Definition
• 🔬 Types & Approaches
• 👣 Step-by-Step Guide
• 📑 Discourse Analysis Example

🔍 References

🤔 what is a discourse analysis.

To write a good discourse analysis, it’s essential to understand its key concepts. This section of the article will focus on the definition of discourse itself and then move on to its analysis.

Discourse: Definition

Discourse is verbal or written communication that has unity, meaning, and purpose. In linguistics, discourse refers to a unit of language that is longer than a sentence. When you analyze discourse, you examine how the language is used to construct connected and meaningful texts. 

One crucial thing that can’t be neglected when it comes to discourse is the context. In linguistics, there are different ways to classify contexts. Here is one such classification:

• Linguistic context. The relationship between the words, phrases, sentences, and paragraphs. For instance, the participants must know where they are in time and space. It affects the expressions they use and the way they are interpreted.
• Situational context. The relationship between the participants, the environment, time, and place in which the discourse occurs. Situational context is usually approached through the concept of register, which focuses on the interrelationship of language and context.
• Cultural context. The culture and customs of epoch in language communities in which the speakers participate. Language is closely connected to the social structure and value system of society. Therefore, it’s influenced by such factors as social role and status, sex, age, etc.

The knowledge of context is crucial for discourse analysis, as it helps interpret the text’s meaning. For that reason, it’s essential to keep the context in mind while analyzing the discourse. No context simply means no discourse.  

Discourse vs Syntax: Difference

• Syntax is one of discourse’s dimensions. It encompasses rules for composing grammatical sentences. Unlike discourse, syntax can also be applied to non-verbal instances such as music or any other code.
• Discourse is one level above syntax. It studies how the sets of sentences following syntactic parameters work together and convey the meaning.

Spoken Discourse vs Written Discourse

Discourse itself can be classified as written and spoken (or oral.) One of the main differences is that spoken discourse uses spoken words to transfer information, while written one uses written words. There are also some other differences:

• Spoken discourse needs to be understood immediately. It also usually contains discourse markers— words that create pause or separation of ideas such as “you know,” “like,” or “well.” 
• Written discourse can be referred to several times. For the written discourse to happen, the participants need to know how to write and read, requiring specific skills. It’s also often tied to the genre or structure of the language it uses to imply the purpose or context of the text. 

Discourse Analysis Definition

Discourse analysis is a technique that arose in the late 20th century from the growing interest in qualitative research. The main purpose of discourse analysis is to understand the message and its implications. It can be done by studying the text’s parts and the factors that influence people’s understanding of it.

Discourse analysis is deeply connected with linguistics, anthropology, sociology, socio-psychology, philosophy, communications studies, and literature. It challenges the idea that we should take language for granted and instead encourages more interpretative and qualitative approaches. That’s why it is used in various fields to:

• describe organizational change;
• read between the lines while analyzing policy texts;
• provide greater depth to qualitative accounting research;
• use multiple fields to synthesize information. 

Content Analysis vs. Discourse Analysis

Content analysis and discourse analysis are research techniques used in various disciplines. However, there are several differences between the two:

• Content analysis is quantitative. It focuses on studying and retrieving meaningful information from documents.
• Discourse analysis is qualitative. It focuses on how language is used in texts and contexts.

🔬 Preparing to Write a Discourse Analysis Essay

Now let’s talk about writing a discourse analysis essay. Before you start to work on your paper, it’s best to decide what type of discourse analysis you plan to do and choose the correct approach. It will influence your topic choice and writing techniques. Besides, it will make the whole process easier.

Types of Discourse Analysis: How to Choose

Critical Discourse Analysis Characteristics

Critical discourse analysis or CDA is a cross-disciplinary methodological and theoretical approach. It focuses on the issues of power and inequalities in linguistic interactions between individuals and groups. It’s closely related to applied linguistics, cultural and social studies, anthropology, intercultural communication, and critical pedagogy.

Choose a critical discourse analysis if you want to do the following:

• Study meaning and context of the verbal interaction or a text.
• Focus on the topics of identity and power.
• Examine the potential for a change in an area.
• Explore the connections between power and ideology.

Cultural Discourse Analysis Characteristics

Cultural discourse analysis or CuDA is a method of studying culturally distinctive communication practices in our world. In the communication field, CuDA is most often used by scholars of Language and Social Interaction.

Choose a cultural discourse analysis if you’re interested in:

• Studying culturally-specific means of communication in various local contexts.
• Seeing how people talk about identity, relations, actions, and feelings.
• Proving that the differences should be acknowledged, embraced, and celebrated in intercultural dialogue.

Political Discourse Analysis Characteristics

Political discourse analysis or PDA focuses on the use of language in politics, political texts, and documents. It also includes the recipients of communicative political events, such as the citizens and the general public. Therefore, it can be said the discourse is located in both political and public spheres.

Choose a political discourse analysis if you want to do the following:

• Deal with the concepts of political power, power   abuse ,  or domination.
• Examine the discursive conditions and consequences of social and political inequality.
• Analyze the words and actions of politicians.

Multimodal Discourse Analysis Characteristics

Multimodal discourse analysis is a technique that implies looking at multiple modes of communication such as text, color, and images. It studies how they interact with one another to create semiotic meaning.

Each mode of communication plays a specific role in the analysis. A picture, for instance, can easily depict something that takes too long to describe in words. Colors are mainly used to highlight specific aspects of the general message.

Choose a multimodal discourse analysis if you plan to:

• Look at several modes of communication at once.
• Conduct a nuanced and complex analysis of visual media.
• Work with online sources and platforms. 

Approaches to Discourse Analysis: How to Choose

Now that you’ve chosen the type of discourse analysis, it’s time to choose a suitable approach. There are two approaches to discourse analysis: language -in-use and socio-political discourse analysis .

• The language-in-use approach mainly focuses on the regular use of language in communication. It pays attention to sentence structure, phonology, and grammar. This approach is very descriptive and is mainly used in linguistics or literature.
• The socio-political approach focuses on how a language influences the social and political context and vice versa. One of the main socio-political approaches is Critical Discourse Analysis, born out of Michel Foucault’s work Discipline and Punish . It identifies two types of power: normalized and repressive (you can read about in Stanford Encyclopedia of Philosophy’s entry on Foucault .) 

The language-in-use framework involves identifying the technicalities of language and investigating how the features are used in a particular social context. 

the English language usually uses affixes and suffixes but not infixes. If an English speaker says something similar to “that’s un-flipping-believable,” the questions for this approach would be “What role does the infix play?” or “What is the goal of using such an infix?” 

Now let’s see an example of a socio-political approach. We’ll take the power dynamic between a teacher and a student as an illustration.

A teacher threatening a student with detention if they don’t stop speaking in class can be classified as a repressive power. Normalized power, in contrast, isn’t actively asserted. It’s the power that makes students not want to talk in class. It’s manifested in the subtle clues from our environment that tell students how to behave.

👣 How to Do Discourse Analysis Step by Step

Now you are finally ready to start writing your discourse analysis. Follow our step-by-step guide, and you’ll excel at it.

Step #1: Choose the research question and select the content of the analysis.

Coming up with a clearly defined research question is crucial. There’s no universal set of criteria for a good research question. However, try to make sure that you research question:

• clearly states the purpose of the work;
• is not too broad or too narrow;
• can be investigated and has enough sources to rely on;
• allows you to conduct an analysis;
• is not too difficult to answer.

Step #2: Gather information.

Go through interviews, speeches, discussions, blogs, etc., to collect all the necessary information. Make sure to gather factual details of when and where the content you will use was created, who the author is, and who published it.

Step #3: Study the context.

This step involves a close examination of various elements of the gathered material.

• Take a closer look at the words used in the source text, its sentences, paragraphs, and overall structure.
• Consider 3 constructs of context: participants, setting, and purpose . These 3 characteristics reflect information about the individual, their emotional state, and their identity as members of a societal group.

Step #4: Review the results.

Once you’ve researched and examined all the sources, it’s time to reflect on your results and place your analysis in a broader context.

• To establish a broader context, you may consider what events have impacted the topic you are writing about and the consequences.  
• Finally, draw conclusions that answer your research question. 

Step #5: Make an outline.

Before you are all set with your discourse analysis, one last step is to write an outline. Usually, a discourse analysis essay consists of six parts:

📑 Example of Discourse Analysis Essay

Now that you know all about discourse analysis, we will introduce an example of a discourse analysis essay. From this sample, you can see what the layout of this kind of essay usually looks like.  

• Introduction.   My project explores the problem of sexual violence, which continues to be a social issue, and the positive impact the #MeToo movement has made to solve it. #MeToo is a social movement that openly discusses the problem of violence and speaks up against sexual abuse and harassment. 
• Aim and research questions.   The guiding research question for my analysis is:   what is the most significant positive change that came from the #MeToo movement? 
• The model of analysis.  My approach includes an analysis of tweets and the #metoo hashtag, as they help trace the movement’s development and reflect people’s honest opinions on it.   I started with the essential tools: a laptop and a Twitter account. From there, I used the search bar to type in the hashtag #MeToo, and then I randomly selected a sample of 50 tweets. I coded the data based on the categories I produced while also being mindful that one tweet can fall into several categories. For that reason, all the tweets are coded with the appropriate numbers. 
• Raising awareness,  
• Victims getting financial restitution, 
• Introducing protection/laws protecting workers, 
• Banning nondisclosure agreements. 
• Results.   The conducted research provided me with all the necessary information to illustrate the answer to my question. The conversations about sexual harassment and violence worldwide are being spread through the use of the hashtag #MeToo. This was shared through many news stories, events related to the topic of sexual harassment, and information referencing facts. 
• Conclusion.   In conclusion, a critical discourse analysis of 50 tweets illustrates the significant positive change that came from the #MeToo movement. This sample illustrates that thanks to the campaign, people’s awareness of the crimes of sexual assault has risen, as most tweets were coded as such. The sharing of this discourse is powerful in preventing the worldwide spread of sexual violence. It keeps the conversations going and raises awareness. 

You might also want to check out the discourse analysis samples below.

• Dysphemism in Political Discourse Examples
• Historical Memory Discourse in Public Diplomacy
• Lincoln’s and Dickinson’s Rhetorical Discourses

Discourse Analysis Essay Topics

• Terrorism theories and media discourse
• The benefits of infographics in social media advertising
• Do better communication skills lead to the development of the social self?
• How can you make social media advertising successful?
• Possible causes of the Mayan civilization’s political collapse
• Commission of Education and Communication’s worldwide contribution
• Coach and athletes’ communication strategy
• Celebrities’ impact on politics
• Social media marketing for brand promotion
• What makes listening the most effective communication technique?
• Excessive social media usage and its consequences
• Web-based organizational discourses: climate change
• Media as a tool to cause intense emotions
• Verbal and nonverbal communication skills for presentations
• New media technologies and the development of relationships and communication
• Features and issues of the American political system
• Association between social media use and FOMO
• Communication issues between stakeholders
• Why is political opportunity theory essential for social movement studies?
• How do social media and the Internet connect people?
• How can communication be used for self-presentation?
• Does social media limit personal freedom?
• Hamlet’s universality and contemporary cultural discourse
• Is it possible to apply Goffman’s theory of the presentation of self in digital communication?
• The Democratic and Republican party’s position on the issue of terrorism
• How does social media affect families?
• How communication affects the individual’s development
• Characteristics of a political issue
• Ageism in media and society
• Possible mobile communication technologies of the future
• How does social media technology improve democratic processes?
• Persuasion and public communication
• The signs of social media addiction
• Psychometric approach and discourse analysis in the psychology of laughter
• The role of media in a political system
• Cultural differences in nonverbal communication
• The politically socialized vision of the world
• The negative effects of digital media platforms on the lives of young people
• Core beliefs of different political ideologies
• Approaches to overcome miscommunications in the workplace
• The effectiveness of social media tools for educational purposes
• Is technology a threat to face-to-face communication?
• What issues come with using electronic media ?
• Difficulties connected with the development of communication technologies

Thanks for reading till the end! We hope you’ve enjoyed the article and found lots of helpful information. If you did, feel free to share it with your friends. We wish you good luck with the discourse analysis essay!

Further reading

• How to Write a Discursive Essay: Tips to Succeed & Examples
• Case Study Analysis: Examples + How-to Guide & Writing Tips
• How to Write a Literary Analysis Essay Step by Step
• How to Write a Rhetorical Analysis Essay: Outline, Steps, & Examples

❓ Discourse Analysis FAQs

Literary discourse analysis is a type of discourse analysis that deals with literature and is viewed as a relatively new approach to it. It integrates the analysis of literature and non-literary genres in an innovative study of discourse.

Rhetoric uses language to appeal to emotions to persuade, inform, or motivate the audience. Rhetorical discourse is used to study texts aimed at specific audiences. Such texts often try to convince or persuade people by using particular language and arguments.

Discourse analysis is a blanket term that encompasses a range of qualitative research approaches that analyze the use of language in social contexts. These techniques help understand the underlying message of what people say and how they say it, whereas in face-to-face conversation, non-verbal interaction, documents, or images.

To write a discourse analysis of any community, you need to examine and understand it. Ask yourself these questions and try to identify the patterns:

1. What ideas or concerns keep the community together? 2. What kind of langue does it use? 3. Does it produce any written documents?

• Discourse: The University of Chicago
• Definition and Examples of Discourse: ThoughtCo
• Discourse: British Council: BBC
• Use Discourse Analysis: Emerald Publishing
• Discourse Analysis—What Speakers Do in Conversation: Linguistic Society of America
• Critical Discourse Analysis and Information and Communication Technology in Education: Oxford Research Encyclopedias
• Political Discourse Analysis: Exploring the Language of Politics and the Politics of Language: Research Gate
• Discourse Analysis and Everything You Need to Know: Voxco
• Multimodal Discourse Analysis: Diggit Magazine
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Letseka and Pitsoe (2013) state that the idea of 'discourse' is multidimensional, compre-hensively seen and has a few definitions. An abundance of academic works takes note of that in the investigation of language, 'discourse' [...]

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