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How to write an impactful cover letter for a career change

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How to write a cover letter for a career change

Career change cover letter examples.

8 tips to write a successful career change cover letter

Learning to navigate career changes

As a job seeker, your primary objective is to stand out from every other candidate — and writing a strong cover letter is a great way to do this.

But if you’re trying to change careers, it might seem more complicated. Crafting a compelling letter for a career change needs to put your best foot forward while explaining how your experience and transferable skills make you the best fit. 

Luckily, like any application, cover letters give you a unique opportunity to make a strong first impression on a prospective employer. They’re your opportunity to spin a perceived drawback into a valuable asset, showing hiring managers your unique perspective and ability to make a change.

Let’s start with the basics. Like any other professional communication, every word of your career change cover letter counts. Your relevant skill set, work experience, and communication style let a recruiter, hiring manager, or potential supervisor know what it’ll be like to work with you. 

Here’s how to use your cover letter to make an impact: 

1. Start with a powerful introduction

The first few lines of your cover letter set the tone and pique your reader's interest (or spur disinterest). Skip generic introductions and aim for an opening line that quickly encapsulates the value you can bring to the new job. It can also reflect your unique personality, within reason.

Don’t be shy about identifying yourself as a career changer. It’s an opportunity to showcase important soft skills — such as courage, intellectual curiosity , and a resilient mindset — and connect relevant experiences with valuable transferable skills . With the right framing, it may be the key to standing out as an interesting candidate.

Here’s an example: “As a seasoned journalist, I’m eager to transition into public relations. I've spent the last 20 years sharpening my critical-thinking, research, and copywriting skills, which will serve me well in this new role.”

2. Develop your full character

Your opening paragraph should include your previous role and new career ambition. Next, it’s time to offer a glimpse of your professional drive and explain in more detail what you bring to a career switch, especially if you’ve been upskilling, taking classes, or attending trainings. This is an opportunity to blend your established reputation with your new career goals. If you’re making the change to pursue your passion or do more meaningful work, putting that fact on diisplay creates a fuller image of your personal values , mission, and vision for the future. 

For example: “I currently manage a team of 50 sales representatives in the constantly evolving healthcare sector. The most fascinating and fulfilling part of my job has always been developing a deep understanding of my client’s needs. Acting as a bridge to better service, consulting with them about updating their tools and training to focus on providing excellent treatment to their patients is so rewarding. I’m excited by the prospect of leveraging my social skills and years of experience working directly with healthcare providers to move into software development for the healthcare sector.” 

3. Show some emotion

Carefully placed action verbs and feelings help make your experience jump off the page. Potential employers aren’t just looking for a list of key skills — they want to imagine the person behind them. Choose language that conveys enthusiasm, drive, and work motivation , like “I’ve always been passionate about problem-solving and teamwork” or “I immediately connected with your company’s vision and commitment to sustainability.” 

4. Describe your past performance

Your successes in previous roles are the best predictor of the meaningful work you’ll accomplish in the next one — even if you’re moving to a new industry. Focus on accomplishments that demonstrate flexibility and a learning mindset to help the hiring manager envision a successful transition. You need to make the most out of your letter of interest , portfolio , and resume, so put the highlights on your resume and tell the story in your cover letter. 

For instance: “I oversaw a project to automate sales tracking systems, working with our tech team to evaluate the best strategies for the sales department. The project improved efficiency by 25% and decreased overhead costs by 15%.” 

Metrics quantify the value of your growth mindset and show off important skills like team collaboration , project management , and adaptability. 

5. Align your skills with the job description

Even if you’re at the height of your career, a hiring manager needs to know you can bridge the gap between your current role and the new position. Pay careful attention to the soft and hard skills they mention in the job posting and work them into your career transition cover letter. Don’t embellish for the sake of standing out, but do highlight the skills you can back up with valuable, direct experience. 

6. Write a memorable closing

Your closing is your opportunity to reiterate your excitement about the job opening. Adjectives like “eager,” “excited,” and “thrilled” demonstrate you’re ready to hit the ground running. 

Additionally, your cover letter for switching careers should invite further dialogue with a call to action. For example: “I’m eager to learn more about the role and look forward to sharing how I can bring my unique perspective and years of experience in [industry] to your organization.” 

Before digging into your resume or cover letter, a potential employer may peruse your job application or LinkedIn profile to understand your value as a candidate. Your cover letter is your first opportunity to turn a list of skills and experiences into a well-rounded picture of your character. 

The best cover letters balance highlighting your unique personality and perspective with proving you have what it takes to fill the job description. While your letter should represent you, you don’t have to start from scratch. Instead, build your own using a basic structure and templates for inspiration. You can also ask ChatGPT to generate a first draft for you with strategic prompts .

Here’s a general career change cover letter sample to consider:

Dear [hiring manager’s name], 

Thank you for considering my application for [ prospective job title] at [company name]. 

I’ve spent the last [years of experience] learning the ins and outs of [current industry], where I currently work as a [most recent job title]. I gravitated toward [industry] because of my passion for [the factors that pushed you to your current career]. The most fulfilling part of my career has been [transferable skills relevant to the new job posting]. I’ve built my expertise around [relevant skills], which were instrumental in accomplishing [a notable achievement or project]. 

I’m excited to transition into a new career chapter and follow my calling in [new field]. Reading about your company, I immediately connected with [core value]. I’m thrilled by the prospect of contributing [your vision or skills] and am eager to apply my unique perspective as a [current job title] in a new context. 

Attached is my resume. I’m eager to learn more about the company and how my background aligns with your needs.

I look forward to the opportunity to continue the conversation. 

Sincerely, 

[Your name]

When changing careers, you may feel worried about potential red flags in your resume, like career gaps or lack of direct experience . While your technical abilities are important, many recruiters and hiring managers prioritize soft skills , like leadership, critical thinking, and communication. Here’s a cover letter that balances proven soft skills and highlights your excitement to fill the gaps: 

Thank you for the opportunity to apply for [prospective job title] at [company name]. While I’ve developed my career in [industry], my enthusiasm for [relevant interest] combined with my proven [relevant transferable skills] has prepared me for this career path. 

Over the last [years of experience], I’ve cultivated a solid foundation in [relevant skills], which mirror the dynamic demands of [new industry]. 

I’m attracted to [new industry] because of [your interest or inspiration to switch to a new field]. The [specific aspect of your new field] that [company name] embodies deeply resonates with my personal values and professional aspirations. I’ve spent the last [months or years] learning [valuable technical skills or industry knowledge] through [examples of learning experiences, such as a class, seminar, or networking opportunity]. 

Attached is my resume, which underscores my transferable skills and [relevant coursework or certifications]. 

I’m confident that my adaptability, dedication to quality work, and passion for learning position me to hit the ground running and become a strong asset to your team. I look forward to discussing how my excitement and skill set align with your objectives. 

8 tips to write a successful career change cover letter 

Now that you have some cover letter examples for changing careers, let’s get into the fine print. Here are eight tips to help your career change cover letter lead to an interview: 

• Address the letter to the right person: General salutations — like “Dear hiring manager” — may give the impression you’re copying and pasting the same cover letter across several job postings. Likewise, it signals to the reader that you lacked the initiative and dedication to find out more about the role and the hiring team beyond what’s in a brief job posting. Take the time to learn the hiring manager's name and use it to kick off communications. 
• Keep things short: The objective of your cover letter is to spark a hiring manager’s interest and encourage them to read your resume . Keep your cover letter to a few well-curated paragraphs that balance your unique value with the requisites for the job role. 
• Research, research, research: The company’s website, social media, and other branded materials can provide insight into the organization’s mission and core values. Aligning your vision with the company’s is a great way to capture a hiring manager’s attention and let them know you fit the company culture .
• Explain your reasons for changing careers: The courage to take a chance on yourself and switch careers speaks volumes about your character. It’s nothing to shy away from. Highlight the reasons you decided to make the difficult career decision —  your resilience, fortitude, and decisiveness can provide a competitive advantage over more traditional candidates. 
• Mention new skills: Highlight how you’ve learned about your new industry, acquired technical skills, and prepared for the career switch. Whether it’s a one-day seminar or several months with a career coach , your drive for personal and professional development helps make your case for a smooth transition into a new industry. 
• Source references: Having a list of professional references and their contact information ready to send to a hiring manager is always a good idea. Carefully choose colleagues who can speak to your passion for your new industry and ability to adapt to change.
• Align all your communications: Consistency and clarity are important to hiring managers. When your LinkedIn profile, letter of intent , and resume have mismatched skills and work experience, the person reading them may pass you over for a candidate with a profile that’s easier to understand and imagine in the role. Double-check that all your information is up-to-date and consistent across all platforms and lines of communication. 
• Proofread : An enthralling story about your decision to dive into a new field can be thwarted by a misspelled word or poorly placed comma. Spelling and grammar errors can jeopardize your chances of an interview — hiring managers may worry that a lack of attention to detail could show up in more important areas of your work performance. If you’re not a natural copy editor, double-check your work with a proofreading app like Grammarly.

Learning to navigate career changes 

A career change is a big life decision , no matter where you are in your professional journey. After you’ve settled into your niche, shaking things up at 30, changing careers at 40 or following a new calling in your 50s might feel increasingly overwhelming. 

But it’s never too late to embrace change. Your professional life occupies a big part of your time, energy, and personal identity. You deserve to feel fulfilled — even if that means choosing a road less traveled. Carefully crafting a cover letter for a career change is an effective way to capture a hiring manager's attention from the jump and move one step closer to an exciting new opportunity. 

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Elizabeth Perry, ACC

Elizabeth Perry is a Coach Community Manager at BetterUp. She uses strategic engagement strategies to cultivate a learning community across a global network of Coaches through in-person and virtual experiences, technology-enabled platforms, and strategic coaching industry partnerships. With over 3 years of coaching experience and a certification in transformative leadership and life coaching from Sofia University, Elizabeth leverages transpersonal psychology expertise to help coaches and clients gain awareness of their behavioral and thought patterns, discover their purpose and passions, and elevate their potential. She is a lifelong student of psychology, personal growth, and human potential as well as an ICF-certified ACC transpersonal life and leadership Coach.

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Chronological resume: how and why to write one, 3 cover letter examples to help you catch a hiring manager’s attention, resume best practices: how far back should a resume go, how to choose a career: 7 things to consider, land a promotion: prepare for these internal interview questions, character references: 4 tips for a successful recommendation letter, how to write a great cover letter in 2024: tips and structure, unique skills for resumes to attract attention, a guide on how to pick a new career, how to change careers: 5 ways to make the leap more doable, how to close a cover letter (with 25+ eye-catching examples), getting a new manager how to (stop panicking and) make the most of it, how & when to write a resignation letter (with samples), chatgpt cover letters: how to use this tool the right way, stay connected with betterup, get our newsletter, event invites, plus product insights and research..

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How To Write the Best Career Change Cover Letter

Switching careers can feel like embarking on a journey into uncharted territory — this is particularly true in the tech industry , where a career change often means navigating an entirely different set of digital tools, work processes, responsibilities, and skills. 

You may have prepared yourself for the challenges ahead, furthered your education, and even identified job postings you believe to be a great fit. But without an excellent career change cover letter, your new professional journey could be stalled before it even begins!

Hiring managers only look at resumes for seven seconds before deciding whether to proceed with the application. So, your cover letter has to make an immediate and lasting impression. 

To help you land the job you’ve been dreaming of, we’ve put together this comprehensive guide on career change cover letters.

Here are the topics we’ll explore —feel free to skip around to the sections that interest you most:

• What makes it a career change cover letter?
• How to write a career change cover letter in 8 steps

Career change cover letter example: UX design

• Career change cover letter example: Frontend development
• Key takeaways

1. What makes it a career change cover letter?

Before we look at the format and structure of the cover letter, let’s clarify something: it may seem obvious, but what distinguishes traditional cover letters from those written by career changers?

The key difference lies in the way you present yourself and the story you tell. A career change cover letter must demonstrate three main things:

• Your understanding of the job and industry,
• your existing skills and experience, and
• how those can be applied to the new position.

This can be done in several ways, but the most effective cover letters strike a balance between emphasizing transferable skills , demonstrating adaptability, and highlighting your motivation for the career transition. 

Unlike traditional cover letters, they can also address potential concerns about your experience, showcasing your ability to transcend the boundaries of one professional field and excel in another.

2. How to write a career change cover letter in 8 steps

Writing winning cover letters is an art that requires practice, and career-change-specific cover letters are even trickier to tackle. But thankfully, you can follow a few best practices to create a compelling document that will make it easier for potential employers to imagine you in the new role.

This step-by-step guide will walk you through the process of writing an effective cover letter for your career switch, from the opening line to the closing paragraph. So, grab a pen or open up your favorite word processor and write that first draft using the following tips:

1. Address the right person

To avoid using the impersonal salutation, “Dear hiring manager,” take the time to research who will be reading your cover letter. 

If the job ad doesn’t include a name, try searching for the company’s website or LinkedIn page and go to the employees’ section to track down the right person and job title. For example, if you’re applying for a UX designer role , search for “Director of UX Design,” “Creative Director,” or similar.

2. Introduce yourself with a hook

Begin your cover letter with an engaging opening that captures the reader’s attention. 

This could be a statement of your intent, a specific project you’ve recently completed, or a personal connection to the industry that demonstrates your passion and motivation for the career switch. This will set you apart from other candidates and create a memorable first impression.

3. Explain why you’re changing careers

To address your career change head-on, provide a clear rationale for the shift by sharing your personal career change story. For example, you could highlight your enthusiasm for the new field, noting what attracted you to it and any relevant experiences or interests supporting your decision. 

Then, use the power of personal branding to infuse the letter with your unique voice, personality, and vision, focusing on the value you can bring to the new sector. This transparency shows employers you’ve thoughtfully considered the move.

4. Demonstrate understanding of the company

Demonstrate your genuine interest in the organization by showing that you’ve thoroughly researched the company. You can achieve this by discussing its mission statement, values, and recent accomplishments. 

Align your skills, background, and career goals with the company’s objectives to showcase your potential fit within its corporate culture. Doing so will convey your enthusiasm for the role and the organization, increasing your chances of standing out as a suitable candidate.

5. Detail why you’re a great match

A personalized cover letter should also explain why you’re a strong candidate for the position in question. This means identifying the unique qualities that set you apart from other candidates, whether that’s your adaptability, problem-solving abilities, or valuable soft skills that can be applied across various industries. 

Use real-world examples to demonstrate how your skills and past experiences align with the job requirements, and mention how these traits can benefit the company in the long run.

6. Showcase transferable skills

One of the key objectives of your career change cover letter is to demonstrate your value to potential employers in your new field. To do this effectively, pinpoint the skills you’ve acquired in your previous career that are transferable to the new role. 

Use specific examples to illustrate how you’ve applied these skills in different contexts and how they are relevant to your new position. By showcasing your relevant skills and experience, you can effectively demonstrate to employers that you have what it takes to excel in your new career path.

7. Mention relevant professional development

List any skills and knowledge you’ve gained through relevant courses, certifications, or training to showcase your commitment to learning and willingness to invest in your career transition. 

This will set you apart from other aspiring career changers, prove your enthusiasm for the role and help paint a picture of what you can bring to the new position. Doing due diligence upfront will make it easier for potential employers to imagine you in the new role and increase the chances of securing an interview.

8. Conclude on a positive note

When concluding your career change cover letter, it’s essential to end it enthusiastically. For example, name one way you can add value to the company and link it to your overall career vision. 

Finally, thank the hiring manager for considering your application and express your excitement about joining the team. Doing so will show you’re committed to the role and motivated to make a success of your career transition.

3. Career change cover letters example

Want to see cover letter examples that nail these key points? Check out these two samples, written specifically for career changers in the tech sector. Best practice for the email subject line? Put the job title from the job ad along with your full name. 

Career change cover letter: Frontend development

4. key takeaways.

Writing a convincing cover letter that highlights your skills for a role you’re hoping to transition into is an essential step in the job application process. 

A thoughtfully crafted career change cover letter can be the reason why employers take a second look at your resume, despite your limited experience in the new field.

In this article, we’ve gone through the basics of what makes a career change cover letter unique and how to write one tailored to your experience and goals. We’ve also looked at practical tips for structuring your letter and provided examples for your inspiration. 

We hope this guide will give you the confidence to write a standout cover letter and put your best foot forward when applying for jobs.

Looking for more tech-specific application support? Check out our practical guide to crafting the best tech resume , complete with valuable tips and real-world examples.

For further education support on your career change journey, try our free tech short courses ,  or speak directly with a program advisor.

With the help of expert instructors, personalized feedback, and a wealth of learning resources, you’ll soon be ready to tackle even the most complex challenges future employers might throw at you. 

Enjoyed this blog post? We think you’ll like these, too:

• How To Successfully Change Careers in 2024: Your Step-by-Step Guide
• The Top 5 Transferable Skills and How They Can Help You
• How to Build a Personal Brand for Your Tech Career

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5 Career Change Cover Letter Examples Made for 2024

• Career Change Cover Letter
• Career Change No Experience
• HR Career Change
• Teacher Career Change
• RN Career Change Cover Letter
• Write Your Career Change Cover Letter

Switching careers can be equal parts exciting and daunting. You’re stepping into a whole new path, facing unknown challenges, and rebuilding your personal brand from scratch. There’s a lot at stake here, and to fight this battle and come out on top, you need to pick the right set of weapons.

Step one: a stellar  career change resume  tailored to match the job. Step two, however, is more challenging because you must write a cover letter to wow recruiters and express your excitement at a career change and for the company.

We’re here to help you navigate these murky waters and set the course for the career of your dreams. Our career change  cover letter examples  and free cover letter builder will help you craft a memorable job application.

Career Change Cover Letter Example

USE THIS TEMPLATE

Microsoft Word

Google Docs

Block Format

Copy this text for your Career Change cover letter!

123 Fictional Avenue Tucson, AZ 85743 (123) 456-7890

June 15, 2023

Ingrid Persson Comcast 123 Fictional Lane Tucson, AZ 85743

Dear Ms. Persson:

As a sales manager, I was often told that my natural skillset was more aligned with marketing. While my passion for understanding consumers helped me excel in sales, I’ve always been fascinated by marketing. When I began to manage paid advertising campaigns at Oracle, my interest in marketing was confirmed. My initiative not only increased sales by 28%, but also honed my skills in a cornerstone of marketing: data-driven decision-making.

Comcast’s people-first approach to marketing resonates with my interest in consumer behavior. In my five years as a sales manager, I specialized in analyzing user data to understand the needs of our buyers. I used my proficiency in Google Analytics to monitor website traffic and optimize our marketing strategies. My analytical approach contributed to a 34% increase in conversion rates and a 26% boost in customer retention over two years.

Transitioning to a marketing manager feels like a natural progression, as it combines my experience in sales with my passion for designing targeted campaigns. At Oracle, I bridged the gap between sales and marketing to increase ROI by 29%. I feel confident that I can successfully do the same with my career.

Comcast’s customer-centric culture reflects my core values. I am excited about the prospect of combining my analytical skills and sales experience to develop data-driven marketing strategies for the company. My instinct for buyer behavior will allow me to contribute to Comcast’s continued growth.

I would be thrilled to meet and discuss how my transition from sales to marketing can drive impactful strategies at Comcast. Thank you for considering my application.

Amara Kamau

Why this cover letter works

• For instance, this cover letter points to ways the candidate took initiative to connect sales and marketing. This evidences both interest and experience in the target role.

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Career Change No Experience Cover Letter Example

Copy this text for your Career Change No Experience cover letter!

123 Fictional Avenue Memphis, TN 38101 (123) 456-7890

Henry Robinson Walmart 123 Fictional Lane Memphis, TN 38101

Dear Mr. Robinson:

Like a data analyst unveiling patterns that inform business decisions, I seek to transition my career to the sales and marketing manager role at Walmart. Your dedication to delivering remarkable customer experiences profoundly resonates with me, and I believe my analytical acumen could lend a significant advantage to your team.

As the lead data analyst at Sedgwick, I spearheaded a team that scrutinized vast data sets, using sophisticated tools like Excel to analyze patterns and infer decks. Our analysis informed marketing decisions that spiked product sales by an average of 17%. My role called for early notification of discrepancies and proposing solutions, leading to a 66% reduction in inconsistency cases across our spreadsheets.

Project management was a significant part of my responsibilities at Innova Memphis. I led three major product launch campaigns, employing strategic analysis, coordination, and communication skills. The result? A marked 36% improvement in project completion timelines. These instances heightened my ability in advanced problem-solving, making me a better marketing and sales strategist.

As an intermediate data analyst at CrossCom, I deepened my skills in problem-solving, working with intricate amounts of data and changing project requirements. Besides sharpening my adaptability, I remember one time when I dug into an issue that led to uncovering a substantial cost-saving opportunity, saving the company 3% in operational costs yearly.

My decade serving as a data analyst has ideally placed me for this sales and marketing manager role. As someone who has picked insights from raw data to inform successful marketing decisions and sales strategies, I’m convinced I’m a great fit for this position. Looking forward to discussing how my unique skills could contribute to hitting Walmart’s marketing and sales goals.

• Take, for instance, how Aria tells the story of her expertise—meticulous data analysis, project management, and problem-solving and convincingly discusses how these can be valuable assets for the new role. So, extract and communicate those transferable skills.

Human Resources Career Change Cover Letter Example

Copy this text for your Human Resources Career Change cover letter!

Abigail Clark Wells Fargo 123 Fictional Lane Baltimore, MD 21201 Dear Ms. Clark:

After investing a decade navigating the complexities of human resource management, I’m excited to redirect my professional compass toward the role of a bank manager at Wells Fargo. With the belief that my extensive HR experience equips me with unique vantage points and skills, I’m convinced it has set the perfect foreground for my successful transition into this leadership role.

As a senior HR manager at Truist Bank, my extensive experience entailed gleaning insights from employees’ concerns and suggestions, driving improvements that lowered annual employee turnover by 9%. Now, onto change management; my comprehensive planning and seamless execution of transitions led to the smooth adoption of three major technological upgrades across different departments.

My stint as an HR Specialist at Jhpiego exposed me to the compliance and regulation stream, where I ensured organizational activities adhered to labor laws and corporate policies. The result was a drastic 42% decrease in compliance-related lapses, reflecting the proficiency I’d bring to Wells Fargo.

Starting my career as an HR coordinator at SECU Credit Union, my noteworthy contribution involved instituting a modern, streamlined payroll system that improved efficiency by 27%. It was here that my affinity for numbers found its use in the finance industry, thus, envisioning a future as a Bank Manager.

Transitioning from HR to bank management might seem unusual, but I see it as leveraging my people managerial skills, my understanding of corporate regulations, and my passion for the financial sector to ensure seamless operations at Wells Fargo. I’m excited about discussing how my unique background could positively impact your team.

Zara Jafari

• Such competencies demonstrate that although it’s a career change, you aren’t a stranger to the environment. If the past stints involved the hiring company’s competitor, emphasize that for bonus familiarity points.

Teacher Career Change Cover Letter Example

Copy this text for your Teacher Career Change cover letter!

123 Fictional Avenue Miami, FL 33326 (123) 456-7890

Nala Dlamini Ultimate Software 123 Fictional Lane Miami, FL 33326

Dear Ms. Dlamini,

Math is the foundation for software engineering, which is exactly why I am excited to bring my background as a high school math teacher to Ultimate Software. I am drawn to the problem-solving challenge software engineering presents.

In addition to teaching high school math, I have taught myself web and mobile development, database management, and the version control system Git. I am certified in AWS and Google Cloud, and built an educational app that streamlined school communication, improving homework submission rates by 23%.

Ultimate Software’s dedication to building better workplaces through technology resonates with my passion for facilitating seamless collaboration. My teaching background has refined my ability to communicate complex ideas in an accessible manner. This, coupled with my technical skills, positions me uniquely as a bridge between non-technical stakeholders and development teams.

I am also excited to optimize data handling processes at Ultimate Software. My experience in gradebook management taught me the importance of strong data management systems, and I am eager to bring that perspective to the team.

I hope to discuss how my transition from a math teacher to a software engineer can bring value to Ultimate Software. Thank you so much for your time and consideration.

Sofia Lopez

Enclosures: Resume Portfolio AWS Certified Developer Google Cloud Certified

• If you’ve earned professional certifications that don’t match your current role but align with your target career, your cover letter is the place to highlight them.

Registered Nurse (RN) Career Change Cover Letter Example

Copy this text for your Registered Nurse (RN) Career Change cover letter!

123 Fictional Avenue Phoenix, AZ 76208 (123) 456-7890

Sven Jonsson American Express 123 Fictional Lane Phoenix, AZ 76208

Dear Mr. Jonsson:

I was inspired to transition my career from nursing into sales when I discovered the impact I could make by connecting people with the right product solutions. I am eager to bring my RN background, where relationship-building is paramount, and my skill set in sales forecasting to American Express as a sales manager.

American Express’s commitment to excellence matches my standards as an RN, where attention to detail and customer service were critical. I was often the first point of contact for patients and families. Through tireless care and empathy, patient satisfaction scores increased by 37% during my tenure. Outside of nursing, I also developed an interest in sales. I became proficient in sales forecasting and the HubSpot CRM software in order to better manage professional relationships.

My passion for helping clients was honed by providing both clinical care and wellness product recommendations to my patients as an RN. This role demanded excellent communication skills, empathy, and an understanding of individual needs—skills that are all transferable to sales.

I also bring an innate ability to manage sales territories. In partnership with community health programs, I coordinated regional patient care to ensure appropriate allocation of resources and seamless delivery. This experience equipped me with the acumen necessary to handle sales calls, and I aim to leverage that skill to expand American Express’s reach.

I am excited to align my passion for building relationships and providing exceptional service with American Express’s mission. As a sales manager, I will employ my skills in sales forecasting, CRM, and territory management to foster growth and customer satisfaction. Thank you for considering my application. I hope to discuss how my RN background can uniquely contribute to American Express’s continued success.

Gabriel Costa

• Look for unlikely connections between your work experience and target role, then put the pieces together for recruiters in your cover letter.

Related cover letter examples

• Graphic designer

How to Write a Fantastic Career Change Cover Letter

You may think that you’re at a disadvantage when you’re applying outside of your previous career, but when it comes to cover letters, that’s not true. Treat this as an excellent opportunity to be creative and stand out from the crowd.

Here’s the trick: give that job description a good read, then whip your cover letter into shape to mirror it. Try to decipher the company’s core values, be it from the job listing or from its website, and highlight that this mission is important to you too. 

Pinpoint similarities across your past and future roles for this. For instance, if you’re switching from teaching to programming, emphasize your ability to explain complex topics to all kinds of audiences.

Writing a winning cover letter intro

The perfect cover letter begins with a personalized greeting that addresses the hiring manager by name. However, if you absolutely cannot find the recipient (try LinkedIn), you can use “Dear Hiring Manager” or “Dear [Company Name] Team.” Refrain from using “To Whom It May Concern” or “Dear Sir/Madam,” as those can be a little outdated by today’s standards.

Avoid generic starters and instead showcase why your past experience is valuable. For instance, if you previously worked in sales and you’re moving to customer service, highlight your ability to forge lasting relationships with clients.

Check out this example of what not to do below. This opening line is definitely on the uninteresting side—the hiring manager might skim your cover letter if it lacks a proper hook.

No, thank you!

“I am writing to apply for the project manager position I saw on your website. I believe this role is a great fit for me.”

Now, the example below is a huge improvement. The applicant immediately makes it clear that they used to have a different career, but they use this to their advantage by highlighting how their background in working with people can have a deep impact on their new career.

Hooked from the start!

Writing the main part of your cover letter

Roll up your sleeves because we’re diving into the main part of your cover letter—the body. Use this space as an extension of your resume that elaborates on your skills and the way they can make an impact on the company. 

Find common ground and share some of your greatest achievements that translate well to your new role. For example, if you’re a marketer transitioning into sales, discuss how spearheading a social media campaign increased your company’s revenue by 18%. 

Use metrics to support your accomplishments. Things like revenue, ROI, click-through rates, open rates, customer satisfaction ratings, budget savings, or efficiency improvements all apply to most industries. Much like in the intro, connect your background to match the company.

Here’s a body paragraph for inspiration:

Ending your cover letter on a strong note

The closing paragraph is the ribbon that you tie on top of a cohesive whole. It serves to reinforce the sentiments you talked about above—but without repeating yourself.

Emphasize your excitement at joining this particular company, and make sure to mention it by name. Pick one or two of your core skills or qualifications and flex a little—express how you will use these abilities to achieve positive outcomes at your new company.

You’re changing industries, so own it, and explain how, for instance, your knowledge of math can help you write complex code.

Lastly, thank the hiring manager for their consideration—you can do this either in the closing paragraph or in your final sign-off. Dot your i’s and cross your t’s with a respectful “Sincerely, [Your Name].”

It’s important to keep this final part respectful. Don’t assume you’ll be hired—instead of showing confidence, it can come off as presumptuous.

“I’m not experienced but I’m a quick learner, so I can’t wait to start growing my career at your company next month.”

This next example has it all—it reiterates your interest in the role, talks about transferable skills, and thanks the recruiter for taking the time to read your cover letter.

This is the way!

When transitioning careers, it’s important to build credibility out of the gate by addressing the right person. Check the job listing and the company website. If that fails, try identifying the hiring manager via LinkedIn.

If all else fails, talk mostly about your education and preparation for the career change, but there are skills that apply to most jobs, too. For instance, working as a programmer and a travel agent means dealing with data and interacting with people.

While you may rely on transferable skills you used in nursing in your future sales role, avoid assuming this new job will have a similar company culture as your last one. Instead, adjust your tone to match the company. For instance, if the job ad and the website are written with humor, you can afford to crack a small joke or write less formally.