25 Professional Bio Examples I Keep in My Back Pocket for Inspo [+ Templates]
Updated: October 17, 2024
Published: June 07, 2016
As a marketer, my professional bio is the best way to, well, market myself.
From generalist to content strategist and agency to enterprise, my role has changed a lot over the last (almost) eight years. And my professional bio has to keep up. Even though I can admit I don’t always feel like rewriting it.
But we all know we have to keep our professional bios refreshed to give people an accurate snapshot of who we are, why they should work with us, and why they should care about what we have to say.
For that reason alone (and because it’s my actual job), I’m here to share some of my favorite professional bio examples along with some tips from years of reworking my own.
Table of Contents
What is a professional bio?
What should a professional bio say, first-person bio vs. third-person bio, professional bio templates, how to write a professional bio, best professional bio examples.
- Short Bio Tips, Samples, and Examples
A professional bio or biography is a quick rundown of your background and experience. Your bio should include details about your professional expertise, skills, and achievements, but it’s also an opportunity to show off your personality and personal interests.
Professional bios can live just about anywhere — your personal or company website, speaker or contributor pages, LinkedIn profile , or other social media channels.
80+ Professional Bio Templates & Examples
Create a compelling professional narrative for a proper, attention-grabbing introduction.
- LinkedIn Summaries
- Speaker Intros
- Website Bios
- Professional Profile
Download Free
All fields are required.
You're all set!
Click this link to access this resource at any time.
Purpose of Professional Bios
“Writing a professional bio is more than just listing academic degrees or job titles — it's a strategic narrative about your professional journey,” says Rosario Maccarrone , Director & Head of Student Services at OPIT.
When I look at my own professional bio, I want it to answer four simple questions:
- Who is she?
- What has she done?
- What does she do?
- What can she do?
I want someone to read it and think: “Wow, that was a great summary. I’d love to know more.”
Your professional bio is your opportunity to briefly introduce yourself (or your brand) and to tell clients, customers, employers, and colleagues what you’re good at.
It’s not a laundry list of everything you’ve ever accomplished — you have a resume for that. The keyword here is snapshot . You want the reader to quickly identify what your areas of expertise, talents, and interests are.
They can then use that snapshot to decide if they want to move forward and make a connection.
Example: Alana Chinn is a marketer of all trades, with over seven years of experience in brand management and communications. As an MBA, her expertise in business strategy shines through every aspect of her work.
3. Talk briefly about your work history and current position.
Next up, talk a little bit about your career. Whether you've authored a novel or work as a mid-level specialist, use this space to describe what you’ve done and what you do now.
At the bare minimum for this section, I’d recommend mentioning any previous (but relevant) roles followed by your current position. Once you’ve reeled them in with your kick-a** intro, this is an easy way to establish your credibility early on.
Example: She spent many of her early career years working as a strategy consultant across marketing and PR agencies. Since then, Alana has taken her talents to HubSpot where she exercises her captivating creativity and sharp editorial mind as Marketing Blog Editor.
4. Show off your skills and a professional accomplishment (or two).
Your professional bio is just the place to tout your successes and share what makes you great.
Rongala says, “I always talk about the skills or successes that make me stand out in my field. Focusing on your unique strengths is important, whether it's a skill set, an award, or a project that made a big difference. This not only builds trust — it also draws attention to what makes you special.”
Why do you do what you do? And what do you care about most as a professional?
From your commitment to innovation or dedication to ethical decision-making, explain what drives you — and be enthusiastic about it.
Example: Alana meets readers where they are with compelling messages that inspire career growth and spark great content ideas. Inclusivity is a must, and she actively finds opportunities in her writing to give marginalized voices a safe place to shine.
6. Share your passions and interests outside of work.
Transition from describing your values in work to defining who you are outside of work.
Rongala says, “Adding a skill or interest outside of work makes the bio more personal and easy to relate to. You can show that you're more than just your job title by telling them about yourself in this way.”
The name of the game here is humanization — especially in this everything-is-written-by-AI era. If I’m reading about you from a computer screen, that already creates distance.
Try to close that gap by sharing a few nuggets from a more personal perspective.
Example: Based in the D.C. area, you’ll find Alana playing with her adorable French Bulldog (Howie), trying out new bagel recipes, or watching Friday Night Lights on repeat.
Sure, frenchies, bagels, and FNL have very little to do with my day job. But imagine the instant connection if another frenchie owner / bagel lover / FNL fan is reading it, amirite?
7. Tell your readers what you want them to do next.
You’ve grabbed someone’s attention and even gotten them to read your professional bio in its entirety. What’s next?
That’s up to you. What action do you want the reader to take after they learn a little bit about who you are and what you do?
Maybe you want them to read through your portfolio. Or reach out about a potential collaboration or work opportunity.
Include a clear call to action so you can keep the conversation going.
Example: Take a look at Alana’s most recent blog articles below. Happy reading!
8. Tap AI for inspiration and a second pair of “eyes.”
Ah, AI. Should you use it to create your bio? Here’s my take. (And I promise I won’t be a biased blogger here.)
I say go for it, but I’d recommend leveraging AI for three specific use cases: outline inspiration, spelling and grammar checks, and tone adjustments.
HubSpot’s Free AI Content Writer is great for this. Tools like ChatGPT can also be useful here.
Here are a few prompts I’ve used for my bio before (that you can, too).
Outline inspiration: Outline a professional bio for a marketer with seven years of experience in marketing, content strategy, and communications. Include writing, organization, and attention to detail as key skills.
Here’s the result:
So don’t be afraid to tell a joke or use some of your favorite casual phrases. I’m officially giving you permission to go a little rogue with it.
And there you have it! When I put my professional bio all together following these steps, here’s what we get:
It’s the moment you’ve all been waiting for … here are 15 of my favorite professional bio examples that I refer back to at least once a year.
1. Tabitha Brown , Entrepreneur and Author
Bio Example: Personal Website
Category: Third Person
Tabitha Brown is an Emmy award winning host, actress, vegan food personality, author, and more — all according to the bio below on Brown’s personal website .
Plus, having both a short and long bio is a nice touch.
Best for you if: You’re an expert in your niche, and you’re regularly called on for speaking engagements.
15. Alberto “Beto” Perez , Co-Founder of Zumba Fitness
As an avid Zumba fan, I was excited to include this one. Perez styles his bio as a short story, and you can find it here on LinkedIn .
Social Media Content Calendar
Marketing Plan Template
Don't forget to share this post, related articles.
The 17 Best Free Resume Builders We've Ever Discovered
40 Free Resume Templates for Microsoft Word (& How to Make Your Own)
Portfolios vs. Resumes — The Complete Guide
40 Interests That Deserve a Place on Your Resume
Making the Most of Electronic Resumes (Pro Tips and Tricks)
How to Write a Simple, Effective Resume (+20 Examples)
How to Write the Perfect Project Manager Resume
How to Write the Perfect Resume for Internships
Maximize Your Impact: 205 Action Verbs to Use on Your Resume
How Far Back Should a Resume Go? Everything You Need to Know
Create a compelling professional narrative for your summary, bio, or introduction.
The weekly email to help take your career to the next level. No fluff, only first-hand expert advice & useful marketing trends.
Must enter a valid email
We're committed to your privacy. HubSpot uses the information you provide to us to contact you about our relevant content, products, and services. You may unsubscribe from these communications at any time. For more information, check out our privacy policy .
This form is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
You've been subscribed
Small Business Trends
Engaging business bio examples that attract clients.
Every small business owner desires their professional bio to make an impact, yet accomplishing this can be more challenging than it seems. How can you distill your entire professional journey into just a few sentences?
How do you highlight your professional skills and accomplishments in a way that quickly captures readers’ attention? One way to compose an outstanding professional bio is by referencing business bio examples from fellow professionals.
Professional Bio Examples
Professional bios come in all shapes and forms. Some are brief and to the point, while others tell lengthy stories. What do you want to tell profile visitors or a potential employer, and what platform do you want to use? From an entrepreneur’s Instagram bio to a Twitter bio , you have more options than ever. The following professional bio examples will help you write a business bio that engages readers.
Chima Mmeje
Bio Platform: LinkedIn Profile
In her LinkedIn bio, freelance writer and content strategist Chima Mmeje impresses readers with a lengthy list of accomplishments. While many users’ LinkedIn Page looks more like traditional resume with lists of positions held, Mmeje’s LinkedIn summary focuses more on what she can do for clients and less on her every career move.
Bio Platform: Twitter Profile
Because of its character limit, Twitter can be a difficult profile on which to build an effective business bio. When writing a Twitter bio, professionals should focus on the keywords they want other users to know about them. A catchy tagline can be used to grab ahold of readers’ attention. In his Twitter profile bio, CNN’s Van Jones clearly and succinctly tells users who he is, and what he’s done.
Lena Axelsson
Bio Platform: Industry Website
Many industry professionals know their professional bios are how many clients are introduced to them and their services. In her business bio at Psychology Today, marriage and family therapist Lena Axelsson introduced her practice with a core belief rather than a personal statement. She then explains how that belief impacts her passion for healing sufferers of trauma.
Rebecca Bollwitt
Bio Platform: Instagram
Like on Twitter, Instagram bios can be a challenge to write because the platform limits the number of characters that can be used. How do you write a short business bio that adequately interests readers? Author Rebecca Bollwitt expanded the ideas she could communicate in her brief Instagram bio by infusing emojis into her statements, each expressing ideas in a single character.
Chris Burkard
Bio Platform: LinkedIn
Stories inherently attract people’s attention, making storytelling a powerful method for capturing readers’ interest in a business bio. Photographer Chris Burkard uses his LinkedIn bio to narrate the journey of his career and achievements instead of simply presenting them in a tedious block of text.
Bio Platform: Company Website
Apple CEO Tim Cook ‘s professional bio on the company’s website serves as an excellent example of a conventional yet impactful business profile. The large profile photo allows audiences to connect a name with a face, while the concise bio effectively highlights the key milestones in Cook’s career.
Bio Platform: Personal Website
A business bio is an important component of any online portfolio. Whether it’s showcasing visual arts, written work or another craft, website visitors want to know the creator. Artist and creative consultant Lisa Quine ‘s personal website features a portfolio of her work and an effective business bio that introduces her to audiences.
Professional Bio Template
You don’t need to be a skilled writer to create an effective professional bio. Most business bios, even most of the best examples, follow a certain formula. The following can serve as a template for writing your own professional bio:
(NAME) is a (JOB TITLE) at (COMPANY NAME), where (NAME) (VERB – include an action verb that describes what you do) (NOUN – include a noun that describes what you produce) for the past (NUMBER) years, including (TASK1), (TASK2) and (TASK3).
(NAME) has (ACCOMPLISHMENT1) and (ACCOMPLISHMENT2), among other industry distinctions. (NAME) can help you meet your target goals in the (INDUSTRY TYPE) industry. (NAME) currently resides in (PLACE), where (s)he enjoys (HOBBY) and (INTEREST).
Short Bio Examples
Many platforms require professionals to provide concise bios that adhere to a character limit. Some individuals choose to write shorter bios to effectively convey their message to readers. The following business bio examples will assist you in crafting your own brief professional summary.
Audra Simpson
Bio Platform: Company website
Professional bios are an important component of a company website. Who represents your organization? In her business bio for Columbia University, anthropology professor Audra Simpson clearly communicates her professional biography and research interests.
Corey Wainwright
It’s possible to capture readers’ attention and describe a professional career in just a couple of sentences. In her short business bio for Hubspot, blogger Corey Wainwright tells audiences the two most important things to know about her, covering personal interests and career accomplishments in just a few words.
Megan Gilmore
When you only have a few characters to compose your professional bio, it’s important to make every word count. Cookbook author Megan Gilmore effectively describes her career in just a few short words on her Instagram profile. She helps communicate ideas using emojis and strategically directs readers to her website, where they can learn more details.
Ann Handley
Author and professional content marketer Ann Handley knows how to make a statement. Her professional bio, listed on her professional website, uses bold and colorful text to capture readers’ attention. Website visitors quickly can grasp her accomplishments and her personal interests.
Sarah Haskins
Bio Platform: Twitter
Sarah Haskins ‘ Twitter profile boasts one of the shortest and sweetest business bios found on any platform. In just five words, the writer lets users know who she is and what she does. You can’t get much clearer than that.
Longer Bio Examples
There are plenty of reasons to write short bios, but some situations call for greater detail. If a platform provides enough space, a longer business bio can include information about professional philosophy, personal life, and professional accomplishments.
The following longer bio examples demonstrate how a business profile can tell a greater story than simply writing resumes.
Consultant Mark Levy features his bio twice on his company website, with each version emphasizing different facets of his business and personal journey. The first entry presents his credentials in a few concise paragraphs, while the second business bio offers a more in-depth and engaging narrative about the small business owner’s career, incorporating elements of humor.
You might expect a unique personal brand and professional bio from a content producer, and WIRED’s Wonbo Woo doesn’t disappoint. He includes a longer bio on his personal website. In it, he tells the story of his impressive career, and he doesn’t fail to drop plenty of names of the celebrities with whom he’s worked.
Creative Business Bio Examples
An effective business bio doesn’t have to come from a template. In fact, if you’re skilled at creative writing, you can grab a reader’s attention and impress potential clients with a creative business bio on your company page or various social media platforms. The following creative business bio examples can serve as a guide.
An effective bio can come in a variety of forms. On his website, DJ Nexus dedicates an entire page to the story of his career. The New England-based DJ doesn’t just list professional details, however, he also provides enough personal information to tell readers who he is.
Pei Jung Ho
You might expect a unique and creative professional bio from an artist, and Pei Jung Ho definitely meets that expectation. The professional designer doesn’t simply boast a website with some accomplishments and job descriptions. Ho’s personal website opens with an animated statement in colorful and bold lettering before transitioning to a more traditional short bio and an engaging photo of the artist.
Nancy Twine
Briogeo Hair Care founder Nancy Twine’s professional bio immediately grabs readers’ attention with her signature and photo before telling Twine’s story. The entrepreneur’s business bio doesn’t end there. It also highlights a quote from Twine, which illustrates her professional philosophy, and it even features video content.
Trinity Mouzon
Entrepreneur Trinity Mouzon ‘s professional bio tells far more about her than her job title and primary responsibilities. Mouzon makes a strong personal statement in the first sentence of her bio, which she presents in first person, telling her own story. In just a couple of paragraphs, Mouzon captures her professional essence and offers unique insight into her success.
Alex Bishop
In his professional bio, guitar maker Alex Bishop radiates his passion for his craft. Accompanied by an artistic and engaging video, Bishop presents a business bio that resonates with his target audience, offering more than just a summary of his professional experience. His story instills trust in potential clients, showcasing his genuine passion for guitars, his brand, and his small business.
Author Bio Examples
Authors have been impressing their readers with professional bios centuries before anyone heard of the World Wide Web. Today, it’s not uncommon for authors to have websites and social media profiles promoting their works, complete with creative business bios that might or might not mirror the bios printed in their books.
Chimamanda Ngozi Adichie
Author Chimamanda Ngozi Adichie ‘s personal website speaks to her target audience with a traditional business bio. In it, Adichie tells the story of her background, including her childhood in Nigeria and her educational journey. Her bio then goes on to describe her work and specific accomplishments.
Michael Siemsen
Bio Platform: Amazon
A common place to find online author bios is on Amazon, where a writer’s business bio can be found on pages featuring their books for sale from the eCommerce giant. In his professional author’s bio on Amazon, Michael Siemsen details his interests, accomplishments, and popular works in a few brief sentences.
What are the essential components of professional bios?
An effective professional bio is typically more creative than a conventional resume. However, you can craft a brief bio utilizing much of the same information, such as your work history, newly acquired skills, and professional achievements.
The following are six essential elements of an effective business bio:
- Name and job title
- Educational background
- Work history
- Professional accomplishments
- Interests and hobbies
- Location or contact information
How do you make your bio interesting?
How do you make your professional bio more interesting? After all, no one is going to be impressed by yet another series of monotonous bullet points. You can add some extra pizzazz to your bio by including a more personal side, as well.
Are you looking to enhance your bio with details that aren’t on your resume? Consider incorporating elements like your professional philosophy or a personal statement that reflects your career passions. Differentiate your bio by showcasing your identity beyond the workplace, and remember to communicate to potential clients and employers what you can bring to their companies. For more inspiration, check out various business bio examples.
Should I write a bio in the third person?
A professional bio can be written in first person or in third person. Professional and more formal bios are often written in third person, while personal and more casual bios typically use first person.
It’s vital, however, that the chosen tense is consistent throughout the bio. For example, if the bio starts off in third person, referencing the subject by name and using pronouns such as “he,” “she” and “they,” then it’s important to continue using third person throughout the entire entry.
If, however, you start your bio by referencing yourself as, “I,” or using first person, then that should remain consistent, as well.
Image: Depositphotos
© Copyright 2003 - 2024, Small Business Trends LLC. All rights reserved. "Small Business Trends" is a registered trademark.
- Guest Posts
30 Professional Bio Examples and Templates to Showcase Your Expertise
30 professional bio examples and templates to help you craft a compelling and impactful bio that showcases your expertise and personal brand
On this page
Your professional bio is more than just a few lines of text on a website or social media profile. It's your chance to make a strong first impression and tell your unique story to the world. Whether you're a job seeker, an entrepreneur, a freelancer, or a professional in any field, a well-crafted bio can make a significant impact on your personal brand.
But how to write a professional bio that stands out and accurately represents who you are and what you've accomplished? That's exactly what we'll explore in this blog post. We'll provide you with valuable tips and practical examples of professional bio to help you in writing a professional bio that captures attention, highlights your expertise, and leaves a lasting impression.
Let's get started.
How to write a professional bio
Writing a professional bio can be a valuable tool for various purposes, such as a website, social media profiles, speaking engagements, or professional networking. It provides a concise and compelling summary of your background, expertise, achievements, and aspirations.
Here are tips for writing a professional bio
1. Identify your purpose
Determine the specific purpose and target audience for your bio. Are you writing for a professional website, LinkedIn profile, or conference brochure? Understanding your audience and their expectations will shape the tone and content of your bio.
2. Start with a strong opening
Begin your bio with a captivating and attention-grabbing statement. This can be a notable achievement, an intriguing personal detail, or a unique selling point that sets you apart. It should quickly engage the reader and make them want to learn more.
3. Provide relevant background information
Offer a concise overview of your professional background and expertise. Highlight your educational qualifications, relevant work experience, and any specialized training or certifications you possess. including tools you are proficient in, such as ATS, FAQ software tools , CRMs, etc. Focus on the aspects most relevant to your target audience.
4. Highlight key achievements
Showcase your significant accomplishments and milestones. These could include notable projects, awards, publications, successful campaigns, or any other achievements that demonstrate your skills and expertise. Use quantifiable data whenever possible to provide tangible evidence of your success.
5. Showcase your skills and expertise
Discuss your areas of specialization, core skills, and unique abilities that make you stand out in your field. Emphasize how these skills align with the needs and interests of your target audience. Use specific examples or testimonials to illustrate your capabilities.
6. Demonstrate your value proposition
Clearly articulate the value you bring to your audience. Explain how your expertise, experience, or products/services can solve their problems, meet their needs, or provide valuable solutions. Focus on the benefits you offer rather than just listing features.
7. Incorporate personal elements
While your bio should primarily focus on your professional accomplishments, including some personal details can help humanize your profile. Mentioning relevant hobbies, interests, or volunteer work can create a connection with your audience and showcase your well-rounded personality.
8. Keep it concise and focused
Aim for a bio length of around 150-300 words, depending on the platform and purpose. Use clear and concise language, avoiding jargon or technical terms that might be unfamiliar to your audience. Make every sentence count and ensure that each piece of information is relevant and impactful.
9. Edit and proofread
After writing your bio, review it carefully for grammar, spelling, and punctuation errors. Ensure that it flows smoothly and is easy to read. Consider seeking feedback from trusted colleagues, mentors, or friends to get a fresh perspective and make improvements if needed.
10. Update regularly
Your professional bio should be a living document that evolves as you progress in your career. Keep it up to date by revisiting and revising it periodically to reflect your latest achievements, skills, and goals.
19 Professional bio examples
Here are five professional bio examples for different fields and purposes
1. Business professional bio example
John Smith is an experienced business strategist and consultant with over 10 years of experience in helping companies drive growth and maximize profitability. As the founder and CEO of XYZ Consulting, John has advised numerous Fortune 500 companies on strategic planning, market expansion, and organizational development. His expertise lies in leveraging data-driven insights to identify opportunities, streamline operations, and deliver sustainable results.
John holds an MBA from Harvard Business School and is a sought-after speaker at industry conferences. In his spare time, he enjoys hiking, playing the piano, and volunteering with local business mentoring programs.
2. Creative professional bio example of graphic designer
Sarah Thompson is a passionate graphic designer and visual storyteller known for her innovative and captivating designs. With a keen eye for aesthetics and a deep understanding of branding, Sarah has worked with leading global brands, creating impactful visual identities and marketing campaigns. Her work has been featured in several design publications and has earned her multiple awards, including the prestigious AIGA Design Excellence Award.
Sarah holds a Bachelor's degree in Graphic Design from the Rhode Island School of Design. When she's not immersed in design projects, she can be found exploring art galleries, experimenting with new art techniques, or traveling to gain inspiration from different cultures.
3. Medical professional bio example
Dr. Emily Davis is a board-certified cardiologist with a specialization in interventional cardiology. With over 15 years of clinical experience, Dr. Davis is dedicated to providing compassionate and personalized care to her patients. She is recognized for her expertise in complex coronary interventions and has performed hundreds of successful procedures, saving countless lives.
Dr. Davis completed her medical degree at Johns Hopkins University School of Medicine and pursued her fellowship training at the renowned Cleveland Clinic. She actively participates in medical research and has authored numerous publications in esteemed cardiology journals. Outside of her practice, Dr. Davis enjoys spending time with her family, practicing yoga, and advocating for heart health awareness.
4. Tech professional bio example
Alex Johnson is a seasoned software engineer and technology leader with a passion for innovation and problem-solving. With over 12 years of experience in the tech industry, Alex has led cross-functional teams in developing cutting-edge software solutions for global enterprises. His expertise spans full-stack development, cloud architecture, and machine learning.
Alex holds a Master's degree in Computer Science from Stanford University and has been granted several patents for his groundbreaking work. He frequently shares his knowledge as a guest lecturer at tech conferences and mentors aspiring developers through coding bootcamps. In his free time, Alex enjoys hiking, playing guitar, and experimenting with new coding languages.
5. Academic professional bio example
Dr. Jessica Rodriguez is a renowned professor of sociology and social justice advocate. With a Ph.D. in Sociology from Yale University, Dr. Rodriguez has dedicated her career to advancing research on inequality, race relations, and social change. Her scholarly work has been published in leading academic journals and has been influential in shaping public policy.
Dr. Rodriguez is a sought-after speaker at conferences and has delivered TEDx talks on issues of social justice and equity. She is deeply committed to mentoring the next generation of scholars and serves as a faculty advisor for various student organizations. Outside of academia, Dr. Rodriguez enjoys exploring new cuisines, volunteering at local community centers, and practicing mindfulness meditation.
6. Legal professional bio example
Elizabeth Davis is a highly accomplished attorney specializing in intellectual property law. With a Juris Doctor degree from Harvard Law School, Elizabeth has successfully represented clients in high-profile copyright and trademark infringement cases. Her expertise also extends to licensing agreements and intellectual property portfolio management.
Elizabeth is a partner at ABC Law Firm, where she heads the Intellectual Property Practice Group. She is a frequent speaker at legal conferences and serves as a mentor to young lawyers. In her free time, Elizabeth enjoys hiking, playing tennis, and volunteering with organizations that promote access to justice.
7. Marketing professional bio example
Jennifer Lee is a results-driven marketing strategist with a track record of driving revenue growth through innovative digital campaigns. With a deep understanding of consumer behavior and market trends, Jennifer has helped numerous companies expand their online presence and optimize their marketing efforts. She holds a Bachelor's degree in Marketing from New York University and is certified in Google Analytics and Facebook Ads.
Jennifer is a regular contributor to marketing publications and is often invited as a guest speaker at industry events. Outside of work, she enjoys traveling, practicing yoga, and exploring new cuisines.
8. Education professional bio example
Dr. Michael Thompson is a dedicated educator and thought leader in the field of educational psychology. With a Ph.D. in Educational Leadership, Dr. Thompson has served as a professor at prestigious universities, where he specializes in child development, motivation, and educational policy. He is the author of several influential books on parenting and education, which have been featured on The New York Times Bestseller list.
Dr. Thompson is a sought-after keynote speaker at education conferences and has appeared as a guest expert on national television programs. In his spare time, he enjoys playing the guitar, hiking with his family, and volunteering with local literacy programs.
9. Finance professional bio example
Sarah Johnson is a seasoned financial advisor with over 15 years of experience in wealth management. As the founder and CEO of XYZ Financial Services, Sarah has helped countless individuals and families navigate complex financial landscapes and achieve their long-term financial goals. She holds an MBA in Finance from Wharton School of the University of Pennsylvania and is a Certified Financial Planner (CFP®).
Sarah is a regular contributor to financial publications and has been featured in Forbes and The Wall Street Journal. Outside of work, she enjoys playing golf, practicing yoga, and serving as a board member for local nonprofits.
10. Journalism professional bio example
Emily Wilson is an award-winning investigative journalist with a passion for uncovering the truth and holding those in power accountable. With a Master's degree in Journalism from Columbia University, Emily has worked for leading news organizations, where she has covered a wide range of topics, including politics, social justice, and environmental issues.
Her in-depth reporting has led to significant policy changes and has earned her recognition from the Society of Professional Journalists. Emily is a regular contributor to national newspapers and frequently appears as a guest commentator on news programs. In her downtime, she enjoys hiking, reading non-fiction, and mentoring aspiring journalists.
11. Human Resources professional bio example
Michael Anderson is a seasoned human resources executive with a proven track record in talent acquisition and organizational development. With over 20 years of experience in the field, Michael has led HR teams at global companies, developing effective recruitment strategies and fostering a positive work culture.
He holds a Master's degree in Human Resources Management and is certified as a Senior Professional in Human Resources (SPHR). Michael is a frequent speaker at HR conferences and is passionate about promoting diversity and inclusion in the workplace. Outside of work, he enjoys playing golf, cooking, and volunteering with local career development organizations.
12. Healthcare professional bio example
Dr. Sarah Mitchell is a dedicated pediatrician committed to providing comprehensive and compassionate care to children of all ages. With a medical degree from Johns Hopkins University School of Medicine, Dr. Mitchell has extensive experience in diagnosing and treating a wide range of pediatric conditions. She is known for her warm bedside manner and ability to establish strong relationships with her young patients and their families.
Dr. Mitchell is actively involved in medical research and has published articles in renowned pediatric journals. In her free time, she enjoys hiking, playing the violin, and volunteering at children's hospitals.
13. Sales professional bio example
David Turner is a dynamic sales executive with a proven record of exceeding targets and driving revenue growth. With a background in business development and relationship management, David has successfully built strategic partnerships and closed multi-million dollar deals for global corporations. He holds a Bachelor's degree in Sales and Marketing and is certified in advanced sales techniques.
David is a sought-after speaker at sales conferences and has developed training programs to help sales teams improve their performance. Outside of work, he enjoys playing basketball, attending live music events, and mentoring young professionals interested in pursuing a career in sales.
14. Nonprofit professional bio example
Rebecca Nguyen is a passionate advocate for social change and the executive director of a prominent nonprofit organization focused on community development. With a Master's degree in Nonprofit Management, Rebecca has dedicated her career to addressing issues of poverty, education, and affordable housing. She has successfully led initiatives that have transformed the lives of vulnerable populations and empowered communities.
Rebecca is a sought-after speaker at nonprofit conferences and serves on the boards of several community-based organizations. In her spare time, she enjoys practicing mindfulness meditation, exploring nature trails, and supporting local artists.
15. Entrepreneur professional bio example
Mark Thompson is a visionary entrepreneur and the founder of a successful tech startup that specializes in artificial intelligence solutions. With a strong background in computer science and a passion for innovation, Mark has developed groundbreaking AI algorithms that have revolutionized industries such as healthcare and finance. His entrepreneurial journey has been recognized with prestigious awards, including the Forbes 30 Under 30 list.
Mark is an active mentor for aspiring entrepreneurs and frequently speaks at technology conferences. In his free time, he enjoys playing chess, attending hackathons, and supporting STEM education initiatives.
16. Real Estate professional bio example
Laura Johnson is a trusted real estate agent with extensive knowledge of the local market and a reputation for delivering exceptional service. With over a decade of experience in residential and commercial real estate, Laura has helped numerous clients navigate complex transactions and achieve their property goals. She holds a Bachelor's degree in Real Estate Management and is a certified Realtor®.
Laura's commitment to excellence has earned her recognition as a top producer in her agency. Outside of work, she enjoys hiking, painting, and volunteering with organizations that promote affordable housing.
17. Fitness professional bio example
Daniel Ramirez is a dedicated fitness coach and personal trainer, committed to helping clients achieve their health and wellness goals. With a background in exercise science and multiple certifications in fitness training, Daniel has guided individuals of all fitness levels to success. He specializes in weight management, strength training, and functional fitness.
Daniel's personalized and motivating approach has garnered him a loyal following and positive testimonials. He regularly conducts fitness workshops and contributes articles to health and wellness publications. In his spare time, Daniel enjoys practicing yoga, hiking with his dog, and experimenting with new healthy recipes.
18. Public Relations professional bio example
Rachel Anderson is a seasoned public relations strategist with a passion for building strong brands and fostering positive media relationships. With a Master's degree in Strategic Communication, Rachel has led successful PR campaigns for global corporations and high-profile individuals. Her expertise lies in crafting compelling narratives, crisis management, and influencer partnerships.
Rachel's strategic approach and attention to detail have earned her recognition in the industry. She frequently shares her insights as a guest lecturer at communications conferences and mentors aspiring PR professionals. Outside of work, Rachel enjoys attending cultural events, exploring art museums, and volunteering with nonprofit organizations.
19. Culinary professional bio example
Chef Alex Torres is a highly acclaimed chef with a talent for creating culinary experiences that blend innovation and tradition. With formal training at prestigious culinary institutes and experience working in Michelin-starred restaurants, Chef Torres has elevated the dining scene with his exquisite dishes. He has been featured in prominent food publications and has received numerous accolades for his culinary prowess.
Chef Torres is dedicated to using locally sourced ingredients and promoting sustainable cooking practices. In addition to his culinary pursuits, he enjoys traveling, foraging for unique ingredients, and mentoring aspiring chefs.
Ensure to customize these examples to align with your own professional background, accomplishments, and aspirations. A professional bio should reflect your individuality and showcase your expertise and impact in your chosen field.
6 Short Professional Bio templates for experienced professionals
Here are 6 short professional bio example templates for experience professionals.
Professional bio template 1
With over 10 years of experience in the field, I am a seasoned marketing professional specializing in digital strategy and brand management. I have successfully executed numerous integrated marketing campaigns for both local and international clients, driving significant growth and revenue. I am highly skilled in market research, data analysis, and customer segmentation, enabling me to develop tailored marketing strategies that resonate with target audiences. Known for my creative thinking, strong leadership abilities, and excellent communication skills, I thrive in fast-paced environments and deliver results that exceed expectations.
Professional bio template 2
As a dedicated software engineer, I have a solid background in developing innovative solutions for complex business challenges. With expertise in multiple programming languages and frameworks, I have successfully delivered robust software applications for diverse industries, including finance, healthcare, and e-commerce. I am passionate about writing clean, efficient code and staying updated with the latest industry trends. With strong problem-solving skills and a keen eye for detail, I consistently deliver high-quality projects on time and within budget, earning the trust and satisfaction of clients and stakeholders.
Professional bio template 3
With a background in finance and accounting, I am a highly skilled professional with a proven track record in financial analysis and risk management. Over the years, I have successfully guided organizations through complex financial landscapes, analyzing market trends, and identifying opportunities for growth. My expertise lies in financial modeling, budgeting, and forecasting, as well as in implementing robust internal controls. With a strong attention to detail and exceptional analytical abilities, I provide strategic insights that drive sound decision-making and contribute to long-term business success.
Professional bio template 4
With a background in human resources and talent management, I am a results-oriented professional specializing in recruitment and employee development. I have successfully sourced and placed top-tier candidates across various industries, utilizing innovative sourcing strategies and conducting comprehensive interviews. Additionally, I have designed and implemented training programs that enhance employee performance and engagement. Known for my strong interpersonal skills and ability to build rapport, I excel at fostering a positive and productive work environment.
Professional bio template 5
As a skilled project manager, I have a proven track record of delivering complex projects on time and within budget. I possess a strong understanding of project management methodologies and tools, allowing me to effectively plan, execute, and monitor projects from initiation to closure. With excellent communication and leadership abilities, I thrive in cross-functional teams, coordinating resources and ensuring seamless collaboration. Known for my problem-solving skills and ability to mitigate risks, I consistently drive successful project outcomes.
Professional bio template 6
With a background in sales and business development, I am a dynamic professional experienced in driving revenue growth and building strategic partnerships. I possess a deep understanding of market dynamics and customer needs, enabling me to identify new business opportunities and develop tailored sales strategies. I excel at building and maintaining long-term relationships with clients, utilizing strong negotiation and closing skills. With a passion for achieving sales targets and a proactive approach, I consistently exceed expectations and contribute to overall business success.
5 Short professional bio examples for freshers
Here are 5 short professional bio examples for freshers.
A results-oriented and enthusiastic entry-level professional seeking a challenging position in [industry/field]. With a strong educational background in [relevant degree/program], I possess a solid foundation in [key skills/competencies]. Eager to contribute my knowledge and learn from experienced professionals, I am a quick learner with excellent problem-solving abilities. I am committed to delivering high-quality work and thrive in collaborative environments that foster growth and innovation.
A proactive and detail-oriented recent graduate with a degree in [relevant field]. I am passionate about starting my career in [industry/field] and utilizing my strong analytical and communication skills to contribute to organizational success. With a keen eye for detail and a dedication to continuous improvement, I am eager to learn from experienced professionals and adapt to new technologies. Seeking an entry-level position that provides opportunities for growth and development.
A highly motivated and adaptable professional with a degree in [relevant field] seeking an entry-level position in [industry/field]. Equipped with strong problem-solving and critical thinking skills, I am eager to apply my knowledge and contribute to a dynamic organization. With a passion for innovation and a willingness to learn, I am committed to delivering results and exceeding expectations. I thrive in fast-paced environments and possess excellent teamwork and communication abilities.
A dedicated and proactive recent graduate with a degree in [relevant field]. I am eager to kickstart my career in [industry/field] and make a positive impact. With strong problem-solving abilities and a keen eye for detail, I am committed to delivering exceptional work. Seeking an entry-level position where I can contribute my skills in [specific area] and learn from experienced professionals in order to grow and excel in my field.
A detail-oriented and ambitious graduate with a strong academic background in [relevant field]. Equipped with a solid foundation in [key skills/competencies], I am ready to embark on a successful career in [industry/field]. With a proactive and result-driven approach, I am eager to contribute my abilities in [specific area] to an organization that values innovation and growth. Seeking an entry-level position where I can apply my knowledge, learn from experienced professionals, and make a meaningful contribution.
A professional bio is a powerful tool for showcasing your skills, experience, and unique personality. By following the tips and examples we've provided in this blog post, you can create a compelling bio that leaves a lasting impression on your audience.
Remember to keep your bio concise and focused, highlighting your most relevant achievements and qualifications. Use a professional tone and tailor your bio to suit your target audience. Don't be afraid to inject a bit of personality and showcase your passions and interests.
Lastly, don't forget to update your bio regularly as your career progresses and new accomplishments come your way. A well-maintained and thoughtfully written professional bio can open doors, create opportunities, and help you stand out in a competitive professional landscape.
So, take the time to craft a bio that truly represents who you are and what you bring to the table. Invest in your personal brand and watch as your professional bio becomes a powerful tool in your journey to success.
Trending Articles
Farewell Messages for your Employees Thank You Messages for Boss Employee Feedback for Managers Personal Resignation Letter Employee Recognition Award Titles Effective Self Appraisal Comments Thank You Messages for Colleagues Resignation letter subject line
How to Write a Condolence Email to Coworker (+10 Samples)
World malala day to celebrate and honor remarkable bravery, unlock the biggest secret of engagement to retain your top performers..
Employee Engagement, Benefits, Recognition, Rewards, Surveys and Intranet Platform
Talk to Sales
Live Chat with Sales
Let's begin this new year with an engaged workforce!
Empuls is the employee engagement platform for small and mid-sized businesses to help engage employees and improve company culture.
Quick Links
employee engagement survey software | employee engagement software | employee experience platform | employee recognition software | HR retention software | Employee feedback software
Employee benefits software | employee survey software | employee rewards platform | internal communication software | employee communication software | reward system for employees | employee retention software | digital employee experience platform | employee health software | employee perks platform | employee rewards and recognition platform | social intranet software | workforce communications platform | company culture software | employee collaboration software | employee appreciation software | social recognition platform | virtual employee engagement platform | peer recognition software | retail employee engagement | employee communication and engagement platform | gamification software for employee engagement | corporate communication software | digital tools for employee engagement | employee satisfaction survey software | all in one communication platform | employee benefits communication software | employee discount platform | employee engagement assessment tool | employee engagement software for aged care | employee engagement software for event management | employee engagement software for healthcare | employee engagement software for small business | employee engagement software uk | employee incentive platform | employee recognition software for global companies | global employee rewards software | internal communication software for business | online employee recognition platform | remote employee engagement software | workforce engagement software | voluntary benefits software | employee engagement software for hospitality | employee engagement software for logistics | employee engagement software for manufacturing | employee feedback survey software | employee internal communication platform | employee learning engagement platform | employee awards platform | employee communication software for hospitality | employee communication software for leisure | employee communication software for retail | employee engagement pulse survey software | employee experience software for aged care | employee experience software for child care | employee experience software for healthcare | employee experience software for logistics | employee experience software for manufacturing | employee experience software for mining | employee experience software for retail | employee experience software for transportation | restaurant employee communication software | employee payout platform | culture analytics platform
Benefits of employee rewards | Freelancer rewards | Me time | Experience rewards | Employee experience platform | Rules of employee engagement | Pillars of employee experience
Why is employee experience important | Employee communication | Pillars of effective communication in the work place | Build strong employee loyalty
Building Culture Garden | Redefining the Intranet for Your Organization | Employee Perks and Discounts Guide | Employee Benefits | Getting Employee Recognition Right | Integrates with Slack
Interpreting Empuls Engagement Survey Dashboard | Building Culture of Feedback | Remote Working Guide 2021 | Engagement Survey Guide for Work Environment Hygiene Factors | Integrates with Microsoft Teams | Engagement Survey Guide for Organizational Relationships and Culture | Ultimate Guide to Employee Engagement | The Employee Experience Revolution | Xoxoday Empuls: The Employee Engagement Solution for Global Teams | Employee Experience Revolution | Elastic Digital Workplace | Engagement Survey Guide for Employee Recognition and Career Growth | Engagement Survey Guide for Organizational Strategic Connect | The Only Remote Working Guide You'll Need in 2021 | Employee Experience Guide | Effective Communication | Working in the Times of COVID-19 | Implementing Reward Recognition Program | Recognition-Rich Culture | Remote Working Guide | Ultimate Guide to Workplace Surveys | HR Digital Transformation | Guide to Managing Team | Connect with Employees
Total Rewards | Employee Background Verification | Quit Quitting | Job Description | Employee of the Month Award | Extrinsic Rewards | 360-Degree Feedback | Employee Self-Service
Cost to Company (CTC) | Peer-to-Peer Recognition | Tangible Rewards | Team Building | Floating Holiday | Employee Surveys | Employee Wellbeing | Employee Lifecycle | Social Security Wages | Employee Grievance | Salaried Employee | Performance Improvement Plan | Baby Boomers | Human Resources | Work-Life Balance | Compensation and Benefits | Employee Satisfaction | Service Awards | Gross-Up | Workplace Communication | Hiring Freeze | Employee Recognition | Positive Work Environment | Performance Management | Organizational Culture | Employee Turnover | Employee Feedback | Loud Quitting | Employee Onboarding | Informal Communication | Intrinsic Rewards | Talent Acquisition | Employer Branding | Employee Orientation | Social Intranet | Disgruntled Employee | Seasonal Employment | Employee Discounts | Employee Burnout | Employee Empowerment | Paid Holiday | Employee Retention | Employee Branding | Payroll | Employee Appraisal | Exit Interview | Millennials | Staff Appraisal | Retro-Pay | Organizational Development | Restricted Holidays | Talent Management Process | Hourly Employee | Monetary Rewards | Employee Training Program | Employee Termination | Employee Strength | Milestone Awards | Induction | Performance Review | Contingent Worker | Layoffs | Job Enlargement | Employee Referral Rewards | Compensatory Off | Performance Evaluation | Employee Assistance Programs | Garden Leave | Resignation Letter | Human Resource Law | Resignation Acceptance Letter | Spot Awards | Generation X | SMART Goals | Employee Perks | Generation Y | Generation Z | Employee Training Development | Non-Monetary Rewards | Biweekly Pay | Employee Appreciation | Variable Compensation | Minimum Wage | Remuneration | Performance-Based Rewards | Hourly to Yearly | Employee Rewards | Paid Time Off | Recruitment | Relieving Letter | People Analytics | Employee Experience | Employee Retention | Employee Satisfaction | Employee Turnover | Intrinsic Rewards | People Analytics | Employee Feedback | Employee of the Month Award | Extrinsic Rewards | Employee Surveys | Employee Experience | Total Rewards | Performance-Based Rewards | Employee Referral Rewards | Employee Lifecycle | Social Intranet | Tangible Rewards | Service Awards | Milestone Awards | Peer-to-Peer Recognition | Employee Turnover
Daring Leadership Institute: a groundbreaking partnership that amplifies Brené Brown's empirically based, courage-building curriculum with BetterUp’s human transformation platform.
What is Coaching?
Types of Coaching
Discover your perfect match : Take our 5-minute assessment and let us pair you with one of our top Coaches tailored just for you.
Find your coach
We're on a mission to help everyone live with clarity, purpose, and passion.
Join us and create impactful change.
Read the buzz about BetterUp.
Meet the leadership that's passionate about empowering your workforce.
For Business
For Individuals
3 stand-out professional bio examples to inspire your own
Jump to section
What’s a professional bio?
How to write a professional bio, professional bio examples to inspire your own, promote with pride.
Opportunities to self-promote can arise when you least expect them. Whether you exchange LinkedIn profiles at a networking event , receive an invite to submit a resume , or share your personal website with a potential client, branded materials that effectively describe you are crucial to making a great first impression .
A professional biography (bio) is more than a simple self-introduction or opportunity to boast — although you should promote your skills and accomplishments with pride . With such little space and so much to say, you may struggle to find the perfect words.
After all, who you are and what you do extends far beyond a couple of sentences. But conciseness is possible — it just requires a little self-reflection and guidance.
Let’s explore different strategies for writing a bio that's engaging, adaptable, and, most importantly, encapsulates your professional values and identity. With these tips and professional bio examples to guide your process, you’ll learn how to write a bio about yourself that shows off your best side.
A professional bio is a brief but impactful blurb that introduces who you are and what you do. Ranging from a few sentences to several paragraphs, it sums up your area of expertise, talents, and professional background.
Think of your professional bio as an opportunity to expand your personal brand statement , which uses marketing strategies like punchy and emotion-provoking language to sell you in a few choice sentences. Your bio includes additional information and personal touches to create a fuller picture of your professional accomplishments and future aspirations .
You never know who scans your social media profiles, company website, or resume. A thoughtful bio is adaptable and provides consistent messaging regardless of the platform and audience. Whether it’s a recruiter , client, or collaborator checking out your branded materials, your professional bio works around the clock to promote your personal brand .
Wherever you network, job search , or show off your work are all great places to include a bio. That may include:
The “About” section on your personal website, YouTube channel, or podcast , giving insight to visitors about the person behind the work
Your LinkedIn profile's summary section , providing a personal touch to the career achievements and skills highlighted in your work experience section
Promotional materials or event programs , like for a workshop, speaking engagement, or training webinar
On the team page of your organization’s website , showcasing your unique role and contributions to your team
In an author bio for blog posts and articles , establishing your trustworthiness and providing context to readers
In the bio sections of social media profiles used to promote your personal brand , adding personality to reflect your professional identity
Within a cover letter , letter of intent , or letter of interest , connecting your unique value to a potential employer’s needs
In a grant or proposal submission , lending credibility when applying for funding or pitching a project
On your online or physical portfolio , helping people connect more deeply with your work as a creative
On a book jacket, author page, or academic journal , highlighting your expertise, background, or focus areas
Adapting your professional bio template to fit different platforms helps you paint a consistent and engaging picture of yourself for varying audiences. You can control the narrative that surrounds your professional identity and reputation.
And clarity across platforms acts as a powerful call to action — the more your target audience understands what you represent, the more likely they’ll want to connect with you.
A great bio shows off your unique value, reflects your goals, and displays your personality . But, despite its highly personalized nature, you can still use templates or follow frameworks to write your own. Here are a few guidelines for writing different bio types.
How to write a short bio
A short professional bio offers your reader a quick snapshot, making it best suited for professional situations requiring brevity, like a cover letter or social media platform with character limits.
And a well-written short bio captures attention and entices your audience to follow through, carefully reading an attached resume or scrolling your LinkedIn profile.
Here are some general guidelines:
- Start with the basics: Explain who you are, what you do, and your current work. Keep it as brief as possible and focus on essential information that reflects your identity and current professional situation.
- Establish credibility: Share valuable professional triumphs to give readers insights about your unique value and credibility. Descriptors like “Award-winning” or “With 10 years of experience” are concise ways to express the breadth of your experience.
- Be personal but appropriate: Add personal touches to make your bio feel more authentic and relatable , remembering to consider context. “Adventure-loving mechanical engineer” may suit an Instagram bio, whereas “ Innovation-seeking mechanical engineer” is better suited for a professional portfolio . Each conveys a sense of personality and aligns with the goals of the medium.
How to write a long bio
A long bio offers your audience a more comprehensive understanding of who you are and what you stand for. They’re best suited for professional situations requiring a more in-depth intro, like an author page, “About Me” section, or funding proposal.
A well-crafted long bio doesn’t just illuminate key experiences and skills. It humanizes you, showing off professional goals and personal interests that capture reader attention and build trust .
Here are some general tips:
Introduce yourself: Just like you do in a short bio, the first sentence should clearly establish who you are and the work that’s most important to you. Consider mentioning your current position and clarifying your responsibilities .
Go in-depth on your values: In a long bio, you can elaborate beyond short descriptors and action verbs . Depending on the medium, tell a fuller story that adds depth to your personal values and professional pursuits.
Mixing the personal with the professional, like mentioning your alma mater and describing your first roles, adds nuance and richness to your character representation. This creates a sense of closeness and understanding with your reader.
Detail your professional journey: While the focus should be on your current job title and area of expertise, readers can build a deeper connection when they learn more about your professional story.
Consider highlighting career milestones, including certifications, notable successes, and work experience. But describe yourself with humility . Bragging about your skills and accomplishments may come off as arrogant instead of confident , a misunderstanding that might put the reader off.
General guidelines
Regardless of format, a successful professional bio follows a few basic rules, like:
Keep it fresh: Your career is never stagnant, and your personal bio shouldn’t be, either. Regularly update your bio to include new achievements, professional skills , and shifts in your career focus.
Keeping your LinkedIn bio, portfolio website, and other materials current ensures that potential employers and collaborators have access to the most relevant information about you, avoiding misunderstandings and missed opportunities.
Provide a call-to-action: You’ve captured your target audience's attention — now what? Invite readers to connect, engage, and start a conversation . Clarity can help direct the kind of engagement you want.
Something like “For consulting inquiries or collaborations, contact me at [email]. For copyright requests, contact my publisher at [email].” is appropriately clear and direct.
Proofread for consistency: Like any professional communication, always double-check for grammar and spelling mistakes. Hiring managers and clients may interpret poor writing skills as a lack of clear thinking or attention to detail , discouraging them from following up with you.
And choose a point of view (first person “I” or third person full name), staying consistent to ensure a better reading experience. You want your reader to focus on the content without bad mechanics distracting them.
Now that you have the basic rules down, here are some bio examples to help you write yours. Pay attention to flow and content, and edit them to meet your needs.
Short bio examples
Here’s a short bio for an events brochure for a graphic designer leading a workshop:
[name] is a speaker, graphic designer, and UX engineer who builds performant branding strategies with an eye for accessibility. [name] helps brands of all sorts, from startups to multinationals, transform how they tell stories through visual design and cutting-edge technologies that focus on sustainable, inclusive engagement.
And here’s a data analyst’s work bio example for LinkedIn:
I’m a certified data analyst with a natural curiosity for transforming complex data into action. With more than 10 years of experience, I’ve developed expertise in statistical modeling and predictive analysis.
Currently, I’m a project manager at TechBiz focused on enhancing business strategies through data optimization. I’ve been instrumental in driving growth for several Fortune 500 companies and was recognized in 2022 as one of “America’s Innovators” by Women in Data.
Why they work: Both bios concisely illustrate current job roles, career focus, and unique character traits. Small details like “eye for accessibility” and “natural curiosity” show personality and professional values, illustrating what they’ll be like to work with.
Long bio example
Here’s a freelance writer example for their portfolio website:
I’m a Mexico City-based freelance writer by way of Louisville, Kentucky. My weekly newsletter on sustainability, policy, and culture — Sustainability Now — has been mentioned by the LA Times, The Nation, and Vogue London and has over 20,000 subscribers.
My work recently appeared in Foreign Policy, the New York Times, and Mother Jones, where I’ve written about sustainability in cities, business, and consumption. And I’ve also contributed to Politico and Dissent and won an award for my story on the history of natural wine for MOLD.
I’m a firm believer that positive environmental change is powered by conscientious consumption. Since 2018, I’ve consulted content marketing teams of startups and branding agencies to transform how their businesses and consumers engage with our planet through storytelling.
I have a bachelor’s degree in environmental science with a minor in journalism from Boston University. I also have completed Google’s SEO Fundamentals and UC Davis’ Content Marketing Strategy course.
In my spare time, you can find me hiking through the national parks surrounding CDMX with my dog, Mole, when we aren’t looking for the city’s perfect vegan taco.
For business consulting, please contact me at [name]@gmail.com. For editorial inquiries and media work, please contact my agent at [name]@talentcorp.com.
Why it works: This bio is comprehensive and focused on professional goals while listing key achievements, recognitions, and core principles to establish credibility and align the reader with her values.
And personal details and a touch of humor add warmth and authenticity that resonate and illustrate a well-rounded individual.
A successful professional bio covers all the bases, letting your reader know what you’re about and what it’d be like to work with you. Clarity and conciseness require nuance and careful curation, but the extra work pays off.
With these tips, professional bio examples, and a little self-reflection about your accomplishments and aspirations, you’ll soon write a bio like a natural wordsmith.
Achieve your career goals with AI coaching
BetterUp Digital’s AI Coaching provides personalized insights and actionable strategies to help you advance your career, plan your next move, and unlock new opportunities.
Elizabeth Perry, ACC
Elizabeth Perry is a Coach Community Manager at BetterUp. She uses strategic engagement strategies to cultivate a learning community across a global network of Coaches through in-person and virtual experiences, technology-enabled platforms, and strategic coaching industry partnerships. With over 3 years of coaching experience and a certification in transformative leadership and life coaching from Sofia University, Elizabeth leverages transpersonal psychology expertise to help coaches and clients gain awareness of their behavioral and thought patterns, discover their purpose and passions, and elevate their potential. She is a lifelong student of psychology, personal growth, and human potential as well as an ICF-certified ACC transpersonal life and leadership Coach.
How to set short-term professional goals
6 networking tips to help you make a lasting impression, how to pursue jobs versus careers to achieve different goals, a guide on how to find the right mentor for your career, are you being passed over for a promotion here’s what to do, how to make yourself indispensable at work: pro tips, how to write a professional development plan for career success, 22 workplace goals examples to strive for, not seeing a promotion is it a problem here’s what to do, 10 personal brand statements to put all eyes on you, personal branding 101: how to showcase your unique value, the significance of written communication in the workplace, 7 tips to make your resume stand out and get that job, tips for how to write a linkedin summary and examples, heat up your networking with a better cold connect (try these examples), answer “what’s your greatest accomplishment” with ease, 3 essential traits for leaders in turbulent times, how to write a memo: 8 steps with examples, stay connected with betterup, get our newsletter, event invites, plus product insights and research..
3100 E 5th Street, Suite 350 Austin, TX 78702
- Platform overview
- Integrations
- Powered by AI
- BetterUp Lead™
- BetterUp Manage™
- BetterUp Care®
- BetterUp AI Coaching
- Sales Performance
- Diversity & Inclusion
- Case studies
- ROI of BetterUp
- What is coaching?
- About Coaching
- Find your Coach
- Career Coaching
- Communication Coaching
- Personal Coaching
- News and Press
- Leadership Team
- Become a BetterUp Coach
- Content library
- BetterUp Briefing
- Center for Purpose & Performance
- Leadership Training
- Business Coaching
- Contact Support
- Contact Sales
- Privacy Policy
- Acceptable Use Policy
- Trust & Security
- Cookie Preferences
5 Inspiring Short Bio Examples + How to Write a Professional Bio
Are you a business owner who wants to share your expertise but is unsure of how to stand out in a crowded marketplace? Maybe you want to write a book or create a course but there’s still the matter of convincing people of why they should trust you. This is where a professional bio comes in.
When you are building a personal brand , every word you use matters. In this article, we’ll break down the parts of a professional bio, walk through the steps of creating one, and share some short bio examples.
What is a professional bio?
Your professional bio is a short, curated snapshot of your education, accomplishments, and career highlights. Similar to an author bio , it gives background information on why you are qualified to do what you do, but unlike an author bio that focuses only on a book, a professional bio is a broader take on who you are as a business owner and your brand.
The best professional bios are streamlined, highly focused, and targeted to your audience. They condense all of your years of experience and knowledge into a bite-sized snippet that you can share across various mass media outlets like your website, podcasts, social media, television interviews, and speaking engagements .
Creating a short bio that resonates with readers and doesn’t sound like a boring list of accomplishments may sound like a tall order, but it’s doable with the right template.
How do you write a professional bio?
The challenge that many career professionals face when trying to write a short bio is that there’s so much information to sift through. What do you include? What do you leave out? When do you use generalities? When do you get specific?
Here are some basic steps for writing a professional bio.
Gather the necessary information. Prewriting is a great way to pull everything together.
- Start with your personal brand. Think specifically about your current offer and the products and services that you sell. Write those down.
- Define your audience. As a business owner, you likely have an avatar or multiple avatars (marketing personas) of your ideal customer. Before writing your professional bio, you’ll need to know who will be reading it.
- Know your why. Where are you in your career currently? Why is now the time to define your personal brand? Knowing this will help you develop the tone for your professional bio. You don’t want your bio to be static and boring. You want it to have personality, and knowing your why will help you create an engaging one.
In this article, we’re focusing on short bios, and one of the best ways to get to a short bio is to start with a longer one. It’s easier to subtract from a short one than to try to make a short bio longer. You’ll need different bio lengths for different purposes, and starting with the longest and narrowing it down to the shortest will help make the process more efficient.
Here’s how to build your main bio.
There are several ways to write a professional bio, but one of the easiest is to use the 5-paragraph structure that’s common in personal essays: introduction, body, and conclusion.
Writing it in the third person is standard and often viewed as more formal and professional, but some opt for the first person which has a more casual feel.
- Introduction (1 paragraph) – This opening paragraph sets the stage for the rest of the bio. You can start from your childhood if it’s relevant or whatever point on the timeline when your career focus began to take shape. Some even begin with their current title and position and move on from there. Wherever you start, you want this paragraph to catch everyone up to where you are now so you can tell them where you’re going.
- Body (3 paragraphs) – Your body paragraphs are where you “flesh out” your history. It’s your story. This is where you talk about your education, your accomplishments, and the whys that motivate you to do what you do.
- Conclusion (1 paragraph) – This is where you tell your reader where you are going—your vision for your brand and the people that you serve.
Once you’ve written your full bio (up to 400 words, give or take), you’ll want to cut it to about 200 words to create the shorter version. This is where you go from specifics to generalities. For example, in a longer bio, you might mention the subject of your dissertation as it relates to your current career path, but in the shorter bio, it would suffice to say you received a Ph.D. and from where.
5 short bio examples
Below I’ve shared 5 short bio examples from business owners who’ve put in the work to create outstanding personal brands. Some are solopreneurs whose personal and company brands are the same, while others head up large companies and have chosen to separate their personal brand from the company’s.
The first example from Whitney Johnson, the CEO and co-founder of Disruption Advisors shows her full bio (pulled from her LinkedIn profile). Underneath you’ll find the shortened version she displays on her website. I found even shorter versions on her YouTube and Twitter (X) pages. This is a good example of how to take a longer bio and shorten it.
1. Whitney Johnson
Area of expertise or Industry: Leadership training
Products / Services: Coaching, public speaking, books, workshops
Full bio ( source )
Word count – 372
Whitney Johnson is the CEO of Disruption Advisors (thedisruptionadvisors.com), a leadership development company, helping you grow your people to grow your business.
A Wall Street Journal, USA Today and Amazon bestselling author, Whitney was named by Thinkers50 as one of the ten leading business thinkers in the world (2021). She is a world class keynote speaker and a popular lecturer for Harvard Business Publishing’s Corporate Learning. She has 1.7 million followers on LinkedIn where she was selected as a Top Voice in 2020. Her course on Fundamentals of Entrepreneurship has been viewed more than one million times, and her LinkedIn Lives have more than 1 million cumulative views. In 2017, she was selected from more than 17,000 candidates for the initial cohort of Marshall Goldsmith’s 100 Coaches, and was named as the #1 Talent Coach.
Johnson is a frequent contributor to the Harvard Business Review, as well as the author of the WSJ bestselling Smart Growth, Build an A Team, a Financial Times Book of the Month, and the critically acclaimed Disrupt Yourself. In these books, she codifies the S Curve of Learning and the Seven Accelerants of Personal Disruption, both of which operationalize disruption theory by applying it to the individual. Integral to her work is the weekly Disrupt Yourself Podcast which has millions of downloads. Guests have included Brené Brown, Adam Grant, Susan Cain, and Stephen M.R. Covey.
Johnson was the cofounder of the Disruptive Innovation Fund with Harvard Business School’s Clayton Christensen, through which they invested in and led the $8 million seed round for South Korea’s Coupang, currently valued at more than $25 billion. She was involved in fund formation, capital raising and the development of the fund’s strategy.
A former award-winning Wall Street stock analyst, Johnson applies her understanding of momentum and growth in stocks to people. She was an Institutional Investor–ranked equity research analyst for eight consecutive years, rated by Starmine as a superior stock-picker. As an equity analyst, stocks under coverage included America Movil (NYSE: AMX), Televisa (NYSE: TV) and Telmex (NYSE: TMX), which accounted for roughly 40% of Mexico’s market capitalization.
She is married, has two children, and lives in Lexington, Virginia, where her family grows strawberries, raspberries, and blackberries and enjoys making jam.
Short bio (source)
Word count – 188
Whitney Johnson , CEO and Co-Founder of Disruption Advisors, is a world-class coach globally recognized thought leader, author, keynote speaker, and consultant helping organizations operationalize a high-growth mindset in their leaders and teams.
Whitney is the WSJ, USA Today, and Amazon bestselling author of Smart Growth: How to Grow Your People to Grow Your Company (Harvard Business Press, 2022). She shares her passion for personal disruption, helping individuals transform their lives, careers, teams, and companies through her keynote addresses; her popular podcast Disrupt Yourself; lectures at Harvard Business School’s Corporate Learning; the award-winning books How to Build an A Team , Disrupt Yourself , and Dare, Dream, D o; and frequent article contributions to the Harvard Business Review and MIT Sloan Management Review.
Whitney is ranked a top talent coach by Marshall Goldsmith 100 Coaches, recognized by Thinkers50 as one of the top 10 leading business thinkers in the world, and named Inc.’s 200 Female Founders of 2023. She is co-founder of the Disruptive Innovation Fund with Clayton Christensen, and a former award-winning stock analyst on Wall Street, Whitney Johnson now applies her understanding of momentum and growth in stocks to people.
2. Tiffany Dufu
Area of expertise or industry: Peer coaching
Products / Services: books, public speaking
Short Bio ( source )
Word count: 203
Tiffany Dufu is founder of The Cru, a peer-coaching tech company acquired by Luminary in 2023. Their algorithm matches circles of women who collaborate to meet their personal and professional goals. She’s also the author of the bestselling book Drop the Ball: Achieving More by Doing Less. According to foreword contributor Gloria Steinem, Drop the Ball is “important, path-breaking, intimate and brave.”
Named to Entrepreneur’s 100 Powerful Women and Fast Company’s League of Extraordinary Women, Tiffany has raised nearly $20 million toward the cause of women and girls. She is a frequent speaker on women’s leadership and has presented at Fortune Magazine’s Most Powerful Women Summit, MAKERS and TEDWomen. She was a launch team member to Lean In and was Chief Leadership Officer to Levo, one of the fastest growing millennial professional networks. Prior to that, Tiffany served as President of The White House Project, as a Major Gifts Officer at Simmons University, and as Associate Director of Development at Seattle Girls’ School.
Tiffany is a member of Women’s Forum New York, Delta Sigma Theta, Sorority, Inc. and is a Lifetime Girl Scout. She serves on the board of Simmons University and lives in New York City with her husband and two children.
3. Chris Do
Area of expertise or industry: Brand design
Products / Services: public speaking, courses, workshops
Word count: 123
First-person example
As the Founder and CEO of The Futur, I have over 27 years of experience in brand design, strategy, and consultancy, working with clients such as Microsoft, Sony, Nike, and Starbucks. I am passionate about helping people realize their value and communicate it to others, whether through design, content, education, or coaching.
I am also a sought-after public speaker and mentor, delivering keynote speeches, workshops, and courses at various events, conferences, and organizations around the world. I share my insights and expertise on topics such as branding, business, creativity, and social media marketing, reaching millions of people through my YouTube channel, podcast, and online platform. My mission is to empower the next generation of creative entrepreneurs and leaders to achieve their full potential.
4. Andrew Huberman, Ph.D
Area of expertise or industry: neuroscience
Products / Services: public speaking
Word count: 228
Andrew Huberman, Ph.D., is a neuroscientist and tenured professor in the department of neurobiology, and by courtesy, psychiatry and behavioral sciences at Stanford School of Medicine. He has made numerous significant contributions to the fields of brain development, brain function and neural plasticity, which is the ability of our nervous system to rewire and learn new behaviors, skills and cognitive functioning.
Huberman is a McKnight Foundation and Pew Foundation Fellow and was awarded the Cogan Award in 2017, given to the scientist making the most significant discoveries in the study of vision. His lab’s most recent work focuses on the influence of vision and respiration on brain states such as fear and high attention focus and developing rapid and effective tools for mitigating stress and improving sleep and other physiological metrics.
Work from the Huberman Laboratory at Stanford School of Medicine has been published in top journals including Nature, Science and Cell and has been featured in TIME, BBC, Scientific American, Discover and other top media outlets.
In 2021, Dr. Huberman launched the Huberman Lab podcast. The podcast is frequently ranked in the top 10 of all podcasts globally and is often ranked #1 in the categories of Science, Education, and Health & Fitness.
Alongside hosting the Huberman Lab podcast, Andrew Huberman is the co-founder of Scicomm Media, and actively invests in and advises a handful of businesses.
5. Amy Porterfield
Area of expertise or industry: entrepreneurship
Products / Services: public speaking, book, courses
Word count: 204
I help entrepreneurs build businesses online. My areas of expertise include how to start and grow an email list, how to create digital courses and how to promote and sell courses online using webinars.
About My Podcast, Online Marketing Made Easy
How do I start an online business? Grow my email list to thousands of subscribers? Sell more and grow faster? These are just some of the big questions that leading online marketing strategist, Amy Porterfield, digs into on the top-ranked Online Marketing Made Easy Podcast.
Featuring insights from A-List online marketing experts (Russell Brunson, Jamie Kern Lima, Rick Mulready, Marie Forleo, etc.) as well as mini marketing masterclasses and step-by-step guides, each episode is designed to help you take immediate action on the most important strategies for starting, scaling and automating your online business.
My specialty is getting into the online trenches with you. Thinking about creating an online course? Want to promote with webinars? Need help building your email list? Discover why hundreds of thousands of online business owners turn to me to generate more profits and to make sense of the online marketing space, implement the strategies that really get results, and turn that side hustle into a business that lasts.
- How to Create a Successful Author Media Kit
- About the Author Pages: Writing a Great One (8 Examples)
Final thoughts
When you are designing your personal brand, how you present yourself to the world will define how the world sees you. A well-written, engaging professional bio will pull newcomers into your world and invite them to stay awhile and look around. A dry, static list of your credentials will do the opposite—push potential followers away.
By using the easy-to-follow guidelines above and learning from the short bio examples shared, you can create a standout professional bio that demands attention.
Are you interested in sharing your expertise with the world as an authorpreneur ? Have you given serious thought to writing a book to grow your business ? A book makes a great lead magnet to build your audience. Selfpublishing.com has a team of experts ready to show you how to create a book funnel and start growing your personal brand today!
20 of the Best Short Professional Bio Examples to Inspire You
Every working professional needs a short bio to make a positive statement about their skill set. Whether it’s for a LinkedIn bio, Twitter account, or business website, this bio needs to be brief and striking to captivate readers and invite them to learn more about you.
Everyone needs three types of bios, long, short, and two-liners.
- The long bio can be a page and goes on your website.
- A short bio is about a paragraph and is used as your default bio.
- Your bio should summarize your professional qualification and experience, accomplishments, and skills.
Each of these bios should make you stand out from other professionals. They should explain why people would want to work with you.
With that in mind, here are 20 of the best short professional bio examples. Hopefully, you can use these examples to create your engaging bio.
1. Rebecca Bollwitt
You should include a professional bio on all of your social media accounts and website. Some people craft a single professional bio template. However, each platform is different, and so it’s important to mix it up accordingly.
LinkedIn is a professional network where you can showcase your professional background and qualifications to prospective clients. Facebook is more geared towards personal interactions, while Twitter is more concise and direct. Meanwhile, Medium requires a deeper and more detailed bio.
2. Lena Axelsson
You should use a well-written professional bio if you publish content on industry-relevant websites. Niche websites are a great spot to share your professional experiences with people who work in your sector..
In this example from Lena Axelsson, she begins her bio by first connecting with the readers. She acknowledges the problems that her audience is suffering from and empathizes with them.
She then proceeds to explain how she helps clients and the benefits they can gain from her services. More importantly, she highlights her professional skills and qualifications, how she differs from other practitioners in the field, and why she would be best suited to help the clients and their families.
The final paragraph then showcases her educational background, an important piece of information for readers. Overall, the professional bio is compassionate, empathetic, and understanding– traits that are crucial in counseling clients.
3. Audra Simpson
Another great bio example on the professional website is from Audra Simpson, an Anthropology professor from Columbia University. Here is the bio that she uses on the University website.
Professional bios are often written in the first person to give it a personal touch, but in this example, it’s written in the third person to give it more authority. It also allows the writer to showcase her impressive accomplishments and qualifications without sounding boastful.
In a limited space, the professional bio shares her work experience and interests. It displays Audra’s credentials, specializations, and even her work ethic.
4. Corey Wainwright
Corey Wainwright’s professional bio on HubSpot’s website is the definition of keeping it cute and simple. As mentioned in her bio, she is a content marketer for the company, among other things. With less than 25 words on her bio, she presents a very approachable and friendly vibe to the readers.
Even though it’s written in the third person, the bio has character due to its casual and personal content. It’s almost as if she’s giving readers a piece of her personal life.
This professional bio connects to her social media profiles so people can learn more about Corey. This type of bio doesn’t work in every situation. Some websites require a more serious tone, so it’s important to assess the medium before crafting your professional bio template.
5. Marie Mikhail
When companies look for recruiters, they would want to hire someone passionate and genuinely interested in the field and your product.
Marie Mikhail makes this particularly known to the readers. Not only does she express her love for recruiting, but she also presents a relevant story about it. Telling a story is also a good tactic in professional writing.
Some may not find talent acquisition the most interesting career path out there, but Marie does a good job turning a relatively dull topic into something exciting. This LinkedIn bio from her profile details her professional experiences and her love for the company’s products. She also includes relevant qualifications to build up her profile.
6. Megan Gilmore
Another good example of a professional bio on Instagram is from cookbook and food writer Megan Gilmore.
Most professionals try to establish themselves on one or two platforms first instead of selling themselves short on over five or ten other platforms. Focusing on a few platforms allows you to customize the content for each platform, which means you’ll need two different bios.
You can use these bios to cross-promote your brand on each platform.
Megan does this by highlighting her “no fad” writing style and listing down some books she has written. After this, she uses a pointing emoji to link her LinkedIn profile where readers can access her recipes.
This is a great way to show off her credentials to potential book buyers.
7. Tim Cook
Tim Cook is the CEO of the multinational technology company Apple since 2011. You would think that, with such a massive title, people who visit Apple’s website already have a pretty good idea of who he is.
Nonetheless, Tim’s professional bio on Apple’s website doesn’t assume this. It is professionally written and highlights his position as Apple’s CEO. It also includes the fact that he serves as one of its board of directors.
Moreover, it narrates details about his earlier career and his time as COO of Apple. Even with such an impressive resume, he provides readers all the information they need to know about him.
8. Shaquille O’Neal
Most professional bios, like some of the examples above, are written in the third person. That can make it sound more professional. It also allows people to list their experience and qualifications without sounding like they’re bragging.
Writing in the first person can also be highly effective.
This is exemplified by NBA legend Shaquille O’Neal’s LinkedIn bio. Aside from being a famous athlete, he also has a bachelor’s, a master’s, and a doctorate.
Since it’s something he is most known for, Shaq begins his bio with his greatest achievement as a basketball player. He then proceeds to his accomplishments and credentials outside of basketball by detailing his business ventures with some of the big brands he’s worked with and his speaking events nationwide.
He is a man of many talents, and professional bio writing is one of them.
9. Richard Branson
Richard Branson starts off his professional bio by introducing the Virgin Group, a British company he founded. He is a man known equally for his failures as well as his many successes.
His bio summarizes his career, but the last few sentences are the highlight. He shifts from a professional tone to a more fun and personable one by using the term “tie-loathing adventurer” and referring to himself as “Dr. Yes.”
10. Anthony Gioeli
If not written properly, bios tend to sound boastful, making some professionals hesitant to talk about themselves and their achievements. However, highlighting these achievements and skills is important as it can attract people to do business with you.
Anthony Gioeli holds no stops in boasting his professional accomplishments. Rather than sounding big-headed, he does it confidently and factually. One of the skills he highlights is being an expert negotiator working with multimillion firms like Vodafone.
Notice how his professional bio has good formatting. He does this by using a series of paragraphs and bullet points to present information to readers.
While keeping your professional bio short and concise is effective, you can also be detailed like Anthony– you just need the right format.
11. Katrina O.
Professional bios can sometimes seem repetitive and boring, which is why putting a little spin on it can work wonders. To do this, you will need to arouse curiosity from your readers so that they’ll be encouraged to read further.
Katrina Ortiz does this in her LinkedIn bio. The first sentence alone sparks intrigue by using a line like “caught fire coding.” It’s different and, in turn, intrigues readers. Even her name ‘Katrina O.’ catches your attention.
In just three words, Katrina could captivate readers and give them an idea of her work. As an enthusiastic software developer, she highlights both her professional and personal experiences. She also shares the programming languages she is proficient with.
12. Karen Abbate
We love a good list. Lists are a good way to organize ideas or thoughts in an easier way for readers to grasp. While it’s an unusual method in writing professional bios, it’s probably more unusual than this example from Karen Abbate uses numbers instead of bullet points.
In her list, she presents six important and notable things about her professional and personal details. She uses a confident and professional tone, just enough not to sound boastful. She starts by mentioning impressive brands she’s worked with and discusses her love for everything on the web.
The bio also details her educational background, work experience, and passions. She also shares a personal backstory and relates it to her work. All in all, it is an innovative bio.
13. Gijo Mathew
Another good use of the list on LinkedIn bios is this example from Gijo Mathew. A list can help improve readability and organize information that, if written otherwise, can seem complicated. Appearance-wise, it also makes the bio seem more compelling.
In this bio, Gijo uses bullet points to list information to express why clients should choose to work with him. It makes his LinkedIn profile look more interesting and easy to grasp.
14. Genevieve McKelly
LinkedIn is one of the most important channels for promoting yourself. You will need this perspective when crafting your professional bio on LinkedIn.
A social media marketer’s mission is to instigate engagement or start a conversation among readers or consumers. Genevieve McKelly encourages this conversation by giving readers book and podcast recommendations in the last few sentences of her bio and, in turn, asking the readers for recommendations too. It’s a great ice breaker and makes her sound friendlier.
Aside from asking for great reads and listens, she also throws in an industry-related question. She then ends it with approachable words that welcome discourse.
15. Darrell Evans
Identifying customer pain points is important in setting up marketing campaigns or a business in general. Pain points are specific problems that potential customers may be experiencing.
In this bio by Darrell Evans, he brings up a common pain point that most businesses suffer from: spending money on marketing and not the return on investment. Darrell then gives them a solution by telling readers the kind of work he does and the benefits it offers.
Going further, he introduces who he is and what his company does. He also gives readers some facts and figures to suggest that his professional services are the best and help them solve their marketing predicament.
16. Fernando Silva
Professional bios almost always start with the ‘professional’ aspect rather than the bio. It’s a common formula to showcase your credentials before adding a personal touch to make it seem friendlier and more approachable.
However, Fernando Silva mixes things up with his LinkedIn bio by starting with personal information first. He kicks things off by describing himself as a “city dweller who loves to travel” and then proceeds to more professional details like his experience in SaaS.
Although short, it is a very passionate bio because it showcases things that he loves, like traveling and meeting new people.
17. Nikki Ivey
Being relatable is a great way to connect with potential leads and clients. Nikki Ivey does this by sharing a heartfelt story about the struggles she had to face to become the “sales coach wing-woman” she is today.
Her story shows empathy and allows readers to relate to her. It also encourages conversation among readers who may have experienced a similar situation. With this shared history, readers can get emotionally invested in her and make them open to working with her.
However, this approach can be tricky as it needs to be sincere and relevant enough to attract attention.
18. Raphael Parker
You should include your professional experience in your bio. Raphael Parker shows off his experiences in a very unique, unconventional way. He uses the term ‘ex’ to refer to his work history. He then indirectly discusses his current work by presenting it as a passion instead of a career.
Raphael’s bio leaves a lot to the reader’s imagination but builds him up as an experience career man nonetheless. That is pretty impressive, considering he only uses a few words and sentences.
19. Allison Zia
First impressions count. Having a striking first sentence in your professional bio can hook your readers into learning more about you.
These first sentences are typically a few words long but should have a lasting impact. Allison Zia does this with only five words: “I like to solve problems”. It’s a bold statement that makes you want to read more.
Allison moves on to her work experience, specialities, and skills to sustain her reader’s attention. She also includes relevant examples to relate to readers.
20. Ann Handley
Ann Handley’s bio is a great example of how even a few words can make the best impression. She is an experienced marketer and, although many can claim this to be true, she evokes this kind of credibility with her choice of words.
She encourages readers to read more by clicking a link on her website with little information she provides. Even after clicking the about page of her website, she keeps things short and simple by dividing information with bullet points. If readers are interested to learn more, she provides a few relevant links.
This bio used as her header highlights her achievements as a writer, speaker, and partner in a major marketing company.
A professional bio is your opportunity to attract a potential client, customer, or employer. Some may be short, while some may be detailed. The bottom line is that they should make you stand out in a crowd.
Use these examples as helpful templates you can use in creating your compelling professional bio.
About the author
Nicholas Prins
I'm the founder of Launch Space. We work with global companies helping them scale lead generation through SEO and content marketing. Head over to the homepage to find out more.
25 Most Popular Online Shopping Websites
How To Easily Unblock Adobe Flash On Google Chrome
NEW YEAR SPECIAL: 20% off writing packages using promo code "2025" until December 31
Standout Professional Bio Examples (And Why You Need One)
- Compelling examples of bios in multiple contexts
The difference between a resume and a professional bio
Who needs a professional bio.
A professional bio is one of the most important pieces of writing you have in your toolkit.
What career and business opportunities will yours open up?
Effective examples of bios in multiple contexts
When crafting a professional bio, be intentional about the content you include and tailor it according to your objectives.
You want to adjust it accordingly based on where it appears and what type of organization and industry you work for.
The purpose of a professional bio is generally to:
- State who you are and what you do
- Provide examples of your work experience that bolster your credibility
- Tell your story
How you go about accomplishing these three goals, however, will vary.
We compiled a variety of professional biographies and explain why they are effective to give you an idea of how to structure yours.
Company Website
If you are a senior executive, you may have a professional bio on your company’s website: this is the most common request we receive.
John Hartman | Equifax
John Hartman put together a classic example of an executive bio for the Equifax website.
His writing is clear, concise, and follows the standard structure for an effective bio by providing:
- Name and current role at Equifax
- Previous experience at Equifax
- Early career history
- Education summary
If you’re looking for a conventional executive bio, you’ll want to follow this format.
It’s perfectly acceptable to use the bio you have on your company’s website for LinkedIn.
However, don’t forget that LinkedIn is still a social media platform, so it’s okay to infuse a bit more personality into it !
Jay Shetty | Personal Brand
Jay Shetty's profile headline and introduction quickly grab the reader's attention: “Meet the former monk who is making wisdom go viral.”
He further builds his credibility by explaining that he has 200 million views on social media, over one million followers, and was selected for Forbes 30 Under 30.
His bio also includes information about his education and career history while infusing elements of his story (we’ll forgive him for grammar errors and focus on content – because it is quite strong).
At the end, he also provides a preferred method of contact.
You should consider including your email address or a link to your LinkedIn profile as well – especially if your bio doubles as a marketing tool.
Need help crafting a compelling executive bio? Learn more about our professional bio writing service!
Personal Website
We’re increasingly seeing freelancers and even professionals in the corporate sector building personal websites that serve as an online resume, so to speak.
If you are a freelancer or run your own business, think carefully about your copy and what kind of message you are sending to your readers.
- What kind of impression will they have of you and your business after reading your bio?
- Does your bio leave them inspired and wanting to talk to you further?
- What is the image you are trying to convey? Do you want to come off as polished and professional, engaging, fun, or simply vanilla?
Melanie Everett | melanieeverettco.com
Melanie Everett runs an independent real estate firm in Chicago.
Coming from a journalism background, she has leveraged her writing skills to drive her real estate business. She currently ranks in the top 1% of real estate agents in Chicago.
Conference or Event Pamphlet
If you are speaking on a panel or delivering a keynote speech, you may have the opportunity to provide a bio to be featured in the event’s print materials.
For these types of communications, you’ll want your bio to be shorter than what you might include on a company page or LinkedIn summary.
These executive bios build credibility for you and your company while positioning you as an expert on the topic you will be speaking about.
Vera Manoukian | Hilton
Hilton’s Vera Manoukian provided this bio when she spoke on a panel titled “The Rebirth of Full-Service Hotels,” effectively demonstrating her leadership experience in the hospitality sector.
Nonprofit Bio
Executive bios for nonprofit organizations often employ a storytelling approach to introduce readers to the organization’s mission and impact.
Ben Justus | EGBOK Mission
In his bio, Ben explains why he started EGBOK, the work his organization does, and how it has grown.
When you contribute to an industry blog, you may have the opportunity to include additional information that showcases why you are an authority on the topic.
In this context, your bio can also serve as publicity for your company.
Arianna Huffington | THRIVE Global
Brian X. Chen | The New York Times
Other times, you may have very limited space to work with, making it especially important to consider how each word is adding value.
A resume and professional bio are both personal marketing documents, but they are used in different contexts.
Resumes are generally used to apply for a job. They are written in third person, follow a conventional structure, and are predominantly based on facts and achievements .
Professional bios , on the other hand, provide a more informal narrative that serves as a compelling elevator pitch.
Professionals of all experience levels can benefit from a bio.
As an executive, you should have a long and short version of a professional bio to use on:
- Corporate or personal websites
- Company marketing brochures
- Conference materials
If you are a student , you can use yours as a LinkedIn summary or on the webpage of a campus organization you are a part of. You never know who might come across it!
We hope these examples have given you inspiration and an understanding of what to include in your bio.
When writing yours, remember to keep the following in mind:
The best bios are written thoughtfully and intentionally, so it’s not something you want to leave to the last minute!
Need a compelling executive bio? You can order our professional bio writing service here !
About resume pilots.
Resume Pilots is an award-winning executive resume writing firm and a proud member of the Professional Association of Resume Writers and Career Coaches. Our previous clients include CEOs and senior executives at the world's leading companies.
As a professional services firm, we take your reputation seriously. We are committed to delivering writing excellence and superior service while operating with integrity and discretion. Recruitment firms we partner with also trust us to consistently deliver quality documents for their clients.
Our writers have studied in the Ivy League and other top-tier universities and have strong writing backgrounds coupled with industry experience.
Here's how we can help you:
Resume, Cover Letter, and LinkedIn Writing Services : If you are looking for end-to-end support, hire one of our professional resume writers to rewrite your documents from the ground up.
Executive Resume Template Downloads : If you plan to prepare your own resume, consider using one of our classic, ATS-friendly resume templates for Microsoft Word.
To learn more about our services, book an introductory call with our founder here or email [email protected] .
- Share on Facebook
- Share on Twitter
- Share on Google
- Share on Pinterest
About the Author Matt Glodz
Matt Glodz is the Founder and Managing Partner of Resume Pilots and a Certified Professional Resume Writer. After studying business communication at Cornell University, Matt worked within Fortune 500 companies, where he noted that qualified candidates were frequently denied interview opportunities due to poorly written documents. At Resume Pilots, Matt combines his business and writing background - which includes prior work for a Chicago Tribune publication - to craft resumes that give his clients the best chance of landing interviews. He works with clients ranging from CEOs to recent graduates and has been writing resumes for over 10 years. He has been quoted on numerous business and career-related topics in outlets including Business Insider, CNBC, Fortune, Glassdoor, The Ladders, and Thrive Global.
Related Articles
6 linkedin headshot mistakes to avoid in 2024 & how to choose yours, executive-level resume templates 2024: downloads, why executive resume writers don’t use ai or chatgpt.
IMAGES
COMMENTS
Oct 17, 2024 · Bio Example: Business Website. Category: First Person. If you know The Marketing Millennials, then you probably know Daniel Murray. He specializes in B2B LinkedIn growth and brand-building, and you can find his bio on The Marketing Millennials homepage. Image Source. Here’s what I like about this professional bio:
May 13, 2024 · As you explore the examples below, make note of how they embody these key principles in their own unique style and voice. Then leverage the fill-in-the-blank templates to craft a new bio of your own that brings your professional story to life and leaves a lasting impression. Website Bio Examples. Chimamanda Ngozi Adichie Award-winning Author
Nov 18, 2024 · A business bio is an important component of any online portfolio. Whether it’s showcasing visual arts, written work or another craft, website visitors want to know the creator. Artist and creative consultant Lisa Quine‘s personal website features a portfolio of her work and an effective business bio that introduces her to audiences.
Apr 8, 2024 · Read more: 5 Steps for Great Business Writing How to write a short bio Writing a short bio can be a deceptively challenging task. Here are some steps you can follow to help you write a successful short bio: 1. Choose a voice The first step in writing a short bio is deciding on a voice.
Sep 11, 2024 · Here are five professional bio examples for different fields and purposes. 1. Business professional bio example. John Smith is an experienced business strategist and consultant with over 10 years of experience in helping companies drive growth and maximize profitability.
Your bio includes additional information and personal touches to create a fuller picture of your professional accomplishments and future aspirations. You never know who scans your social media profiles, company website, or resume. A thoughtful bio is adaptable and provides consistent messaging regardless of the platform and audience.
May 13, 2024 · Why It Works: Alberto‘s bio perfectly captures the vibrant personality behind the Zumba fitness phenomenon. His story takes you on his journey from a hard-working teen to an accidental business owner to a global success. The inspiring details make him feel authentic and aspirational at the same time. Rebecca Bollwitt, Writer
What is a professional bio? Your professional bio is a short, curated snapshot of your education, accomplishments, and career highlights. Similar to an author bio, it gives background information on why you are qualified to do what you do, but unlike an author bio that focuses only on a book, a professional bio is a broader take on who you are as a business owner and your brand.
Aug 12, 2024 · Overall, the professional bio is compassionate, empathetic, and understanding– traits that are crucial in counseling clients. 3. Audra Simpson. Another great bio example on the professional website is from Audra Simpson, an Anthropology professor from Columbia University. Here is the bio that she uses on the University website.
Jan 10, 2021 · An executive bio can be a powerful tool to boost your credibility – whether that’s at a speaking engagement, to help drive business or to promote your company. We curated strong examples of bios used in diverse contexts, which we hope will motivate and inspire you to write your own. We also discuss the difference between a resume and professional bio, who needs a professional bio and types ...