communication studies module 1 essay

Communication Studies

A simple guide to Communication Studies

Sunday 10 May 2015

Module 1 essays.

• Main Point / Main Idea
• Organizational Strategies
• Language Techniques (Literary Devices)
• Historical Data - references to history add credibility to the piece
• Statistical Data - numerical information that has been verified
• Cause & Effect - shows logical trends of thought
• Comparison & Contrast - highlights similarities and differences
• Authoritative Reference - use of reputed persons or organizations for information
• Use of Analogy - clarify complex situations by showing a similar, more understandable one.

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Collins - CAPE Revision Guide - Communication Studies

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CAPE-Communication Studies

Covering all the basics of Communication Studies.

MODULE 1: Language Strategies

• Type of language used: spoken or written, formal or informal, personal or impersonal, standard or creole?
• The vocabulary used: prosaic or florid, simple or stilted, slang or formal, repetition of key words and phrases?
• The phrasing and sentence structure: simple or complex, economical or verbose, direct or circumlocutory
• Connotative or Denotative use of language: words used emotively - to convey arouse feelings, to suggest; words used referentially - to emphasize or state factual content; words which seem to primarily about conveying facts but which are really intended to arouse emotions.
• Significant use of punctuation marks- eg. pause marks such as full stops, question signs, exclamation marks and suspension dots.
• Lay-out of the page- use of banner headlines, newspaper (column) or broad-sheet lay-out, advertising-copy layout, verse-lay-out, portrait or landscape lay-out.
• Typographical features- use of font sizes, bold face, capitals, spacing, indentation, italic/roman type.
• Use of pictures and graphics - help make written concepts plain; reinforce concepts; help to stimulate for younger readers.
• the subject matter or content to be communicated
• the purpose for the communication
• the writer`s/speaker`s awareness of her relationship to the audience
• the way the writer/speaker wishes or expects the audience to respond
• The age of the speaker/narrator and the effect on the audience/reader/listener receiving the communication
• The status or social background of the audience
• The knowledge background of the audience - how much or little do they know of the topic being communicated and the level of their interest.
• The presence or absence of an emotional connection between speaker/writer and intended audience - is it hostile, indifferent, cordial, intimate?
• The size of the audience being addressed - inter-personal or group communication?
• The degree to which the communication is intended to be public, private or intimate.

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