example of good research questions

Examples of Good and Bad Research Questions

#scribendiinc

Written by  Scribendi

So, you've got a research grant in your sights or you've been admitted to your school of choice, and you now have to write up a proposal for the work you want to perform. You know your topic, have done some reading, and you've got a nice quiet place where nobody will bother you while you try to decide where you'll go from here. The question looms:     

What Is a Research Question?

Your research question will be your focus, the sentence you refer to when you need to remember why you're researching. It will encapsulate what drives you and be something your field needs an answer for but doesn't have yet. 

Whether it seeks to describe a phenomenon, compare things, or show how one variable influences another, a research question always does the same thing: it guides research that will be judged based on how well it addresses the question.

So, what makes a research question good or bad? This article will provide examples of good and bad research questions and use them to illustrate both of their common characteristics so that you can evaluate your research question and improve it to suit your needs.

How to Choose a Research Question

At the start of your research paper, you might be wondering, "What is a good research question?"

A good research question focuses on one researchable problem relevant to your subject area.

To write a research paper , first make sure you have a strong, relevant topic. Then, conduct some preliminary research around that topic. It's important to complete these two initial steps because your research question will be formulated based on this research.

With this in mind, let's review the steps that help us write good research questions.

1. Select a Relevant Topic

When selecting a topic to form a good research question, it helps to start broad. What topics interest you most? It helps when you care about the topic you're researching!

Have you seen a movie recently that you enjoyed? How about a news story? If you can't think of anything, research different topics on Google to see which ones intrigue you the most and can apply to your assignment.

Also, before settling on a research topic, make sure it's relevant to your subject area or to society as a whole. This is an important aspect of developing your research question, because, in general, your research should add value to existing knowledge .

2. Thoroughly Research the Topic

Now that you've chosen a broad but relevant topic for your paper, research it thoroughly to see which avenues you might want to explore further.

For example, let's say you decide on the broad topic of search engines. During this research phase, try skimming through sources that are unbiased, current, and relevant, such as academic journals or sources in your university library.

Check out: 21 Legit Research Databases for Free Articles in 2022

Pay close attention to the subtopics that come up during research, such as the following: Which search engines are the most commonly used? Why do some search engines dominate specific regions? How do they really work or affect the research of scientists and scholars?

Be on the lookout for any gaps or limitations in the research. Identifying the groups or demographics that are most affected by your topic is also helpful, in case that's relevant to your work.

3. Narrow Your Topic to a Single Point

Now that you've spent some time researching your broad topic, it's time to narrow it down to one specific subject. A topic like search engines is much too broad to develop a research paper around. What specifically about search engines could you explore?

When refining your topic, be careful not to be either too narrow or too broad. You can ask yourself the following questions during this phase:

Can I cover this topic within the scope of my paper, or would it require longer, heavier research? (In this case, you'd need to be more specific.)

Conversely, is there not enough research about my topic to write a paper? (In this case, you'd need to be broader.)

Keep these things in mind as you narrow down your topic. You can always expand your topic later if you have the time and research materials.

4. Identify a Problem Related to Your Topic

When narrowing down your topic, it helps to identify a single issue or problem on which to base your research. Ask open-ended questions, such as why is this topic important to you or others? Essentially, have you identified the answer to "so what"?

For example, after asking these questions about our search engine topic, we might focus only on the issue of how search engines affect research in a specific field. Or, more specifically, how search engine algorithms manipulate search results and prevent us from finding the critical research we need.

Asking these "so what" questions will help us brainstorm examples of research questions we can ask in our field of study.

5. Turn Your Problem into a Question

Now that you have your main issue or problem, it's time to write your research question. Do this by reviewing your topic's big problem and formulating a question that your research will answer.

For example, ask, "so what?" about your search engine topic. You might realize that the bigger issue is that you, as a researcher, aren't getting the relevant information you need from search engines.

How can we use this information to develop a research question? We might phrase the research question as follows:

"What effect does the Google search engine algorithm have on online research conducted in the field of neuroscience?"

Note how specific we were with the type of search engine, the field of study, and the research method. It's also important to remember that your research question should not have an easy yes or no answer. It should be a question with a complex answer that can be discovered through research and analysis.

Perfect Your Paper

Hire an expert academic editor , or get a free sample, how to find good research topics for your research.

It can be fun to browse a myriad of research topics for your paper, but there are a few important things to keep in mind.

First, make sure you've understood your assignment. You don't want to pick a topic that's not relevant to the assignment goal. Your instructor can offer good topic suggestions as well, so if you get stuck, ask them!

Next, try to search for a broad topic that interests you. Starting broad gives you more options to work with. Some research topic examples include infectious diseases, European history, and smartphones .

Then, after some research, narrow your topic to something specific by extracting a single element from that subject. This could be a current issue on that topic, a major question circulating around that topic, or a specific region or group of people affected by that topic.

It's important that your research topic is focused. Focus lets you clearly demonstrate your understanding of the topic with enough details and examples to fit the scope of your project.

For example, if Jane Austen is your research topic, that might be too broad for a five-page paper! However, you could narrow it down to a single book by Austen or a specific perspective.

To keep your research topic focused, try creating a mind map. This is where you put your broad topic in a circle and create a few circles around it with similar ideas that you uncovered during your research. 

Mind maps can help you visualize the connections between topics and subtopics. This could help you simplify the process of eliminating broad or uninteresting topics or help you identify new relationships between topics that you didn't previously notice. 

Keeping your research topic focused will help you when it comes to writing your research question!

2. Researchable

A researchable question should have enough available sources to fill the scope of your project without being overwhelming. If you find that the research is never-ending, you're going to be very disappointed at the end of your paper—because you won't be able to fit everything in! If you are in this fix, your research question is still too broad.

Search for your research topic's keywords in trusted sources such as journals, research databases , or dissertations in your university library. Then, assess whether the research you're finding is feasible and realistic to use.

If there's too much material out there, narrow down your topic by industry, region, or demographic. Conversely, if you don't find enough research on your topic, you'll need to go broader. Try choosing two works by two different authors instead of one, or try choosing three poems by a single author instead of one.

3. Reasonable

Make sure that the topic for your research question is a reasonable one to pursue. This means it's something that can be completed within your timeframe and offers a new perspective on the research.

Research topics often end up being summaries of a topic, but that's not the goal. You're looking for a way to add something relevant and new to the topic you're exploring. To do so, here are two ways to uncover strong, reasonable research topics as you conduct your preliminary research:

Check the ends of journal articles for sections with questions for further discussion. These make great research topics because they haven't been explored!

Check the sources of articles in your research. What points are they bringing up? Is there anything new worth exploring? Sometimes, you can use sources to expand your research and more effectively narrow your topic.

4. Specific

For your research topic to stand on its own, it should be specific. This means that it shouldn't be easily mistaken for another topic that's already been written about.

If you are writing about a topic that has been written about, such as consumer trust, it should be distinct from everything that's been written about consumer trust so far.

There is already a lot of research done on consumer trust in specific products or services in the US. Your research topic could focus on consumer trust in products and services in a different region, such as a developing country.

If your research feels similar to existing articles, make sure to drive home the differences.

Whether it's developed for a thesis or another assignment, a good research topic question should be complex enough to let you expand on it within the scope of your paper.

For example, let's say you took our advice on researching a topic you were interested in, and that topic was a new Bridezilla reality show. But when you began to research it, you couldn't find enough information on it, or worse, you couldn't find anything scholarly.

In short, Bridezilla reality shows aren't complex enough to build your paper on. Instead of broadening the topic to all reality TV shows, which might be too overwhelming, you might consider choosing a topic about wedding reality TV shows specifically.

This would open you up to more research that could be complex enough to write a paper on without being too overwhelming or narrow.

6. Relevant

Because research papers aim to contribute to existing research that's already been explored, the relevance of your topic within your subject area can't be understated.

Your research topic should be relevant enough to advance understanding in a specific area of study and build on what's already been researched. It shouldn't duplicate research or try to add to it in an irrelevant way.

For example, you wouldn't choose a research topic like malaria transmission in Northern Siberia if the mosquito that transmits malaria lives in Africa. This research topic simply isn't relevant to the typical location where malaria is transmitted, and the research could be considered a waste of resources.

Do Research Questions Differ between the Humanities, Social Sciences, and Hard Sciences?

The art and science of asking questions is the source of all knowledge. 

–Thomas Berger

First, a bit of clarification: While there are constants among research questions, no matter what you're writing about, you will use different standards for the humanities and social sciences than for hard sciences, such as chemistry. The former depends on subjectivity and the perspective of the researcher, while the latter requires answers that must be empirically tested and replicable.

For instance, if you research Charles Dickens' writing influences, you will have to explain your stance and observations to the reader before supporting them with evidence. If you research improvements in superconductivity in room-temperature material, the reader will not only need to understand and believe you but also duplicate your work to confirm that you are correct.

Do Research Questions Differ between the Different Types of Research?

Research questions help you clarify the path your research will take. They are answered in your research paper and usually stated in the introduction.

There are two main types of research—qualitative and quantitative. 

If you're conducting quantitative research, it means you're collecting numerical, quantifiable data that can be measured, such as statistical information.

Qualitative research aims to understand experiences or phenomena, so you're collecting and analyzing non-numerical data, such as case studies or surveys.

The structure and content of your research question will change depending on the type of research you're doing. However, the definition and goal of a research question remains the same: a specific, relevant, and focused inquiry that your research answers.

Below, we'll explore research question examples for different types of research.

Comparative Research

Comparative research questions are designed to determine whether two or more groups differ based on a dependent variable. These questions allow researchers to uncover similarities and differences between the groups tested.

Because they compare two groups with a dependent variable, comparative research questions usually start with "What is the difference in…"

A strong comparative research question example might be the following:

"What is the difference in the daily caloric intake of American men and women?" ( Source .)

In the above example, the dependent variable is daily caloric intake and the two groups are American men and women.

A poor comparative research example might not aim to explore the differences between two groups or it could be too easily answered, as in the following example:

"Does daily caloric intake affect American men and women?"

Always ensure that your comparative research question is focused on a comparison between two groups based on a dependent variable.

Descriptive Research

Descriptive research questions help you gather data about measurable variables. Typically, researchers asking descriptive research questions aim to explain how, why, or what.

These research questions tend to start with the following:

What percentage?

How likely?

What proportion?

For example, a good descriptive research question might be as follows:

"What percentage of college students have felt depressed in the last year?" ( Source .)

A poor descriptive research question wouldn't be as precise. This might be something similar to the following:

"What percentage of teenagers felt sad in the last year?"

The above question is too vague, and the data would be overwhelming, given the number of teenagers in the world. Keep in mind that specificity is key when it comes to research questions!

Correlational Research

Correlational research measures the statistical relationship between two variables, with no influence from any other variable. The idea is to observe the way these variables interact with one another. If one changes, how is the other affected?

When it comes to writing a correlational research question, remember that it's all about relationships. Your research would encompass the relational effects of one variable on the other.

For example, having an education (variable one) might positively or negatively correlate with the rate of crime (variable two) in a specific city. An example research question for this might be written as follows:

"Is there a significant negative correlation between education level and crime rate in Los Angeles?"

A bad correlational research question might not use relationships at all. In fact, correlational research questions are often confused with causal research questions, which imply cause and effect. For example:

"How does the education level in Los Angeles influence the crime rate?"

The above question wouldn't be a good correlational research question because the relationship between Los Angeles and the crime rate is already inherent in the question—we are already assuming the education level in Los Angeles affects the crime rate in some way.

Be sure to use the right format if you're writing a correlational research question.

How to Avoid a Bad Question

Ask the right questions, and the answers will always reveal themselves. 

–Oprah Winfrey

If finding the right research question was easy, doing research would be much simpler. However, research does not provide useful information if the questions have easy answers (because the questions are too simple, narrow, or general) or answers that cannot be reached at all (because the questions have no possible answer, are too costly to answer, or are too broad in scope).

For a research question to meet scientific standards, its answer cannot consist solely of opinion (even if the opinion is popular or logically reasoned) and cannot simply be a description of known information.

However, an analysis of what currently exists can be valuable, provided that there is enough information to produce a useful analysis. If a scientific research question offers results that cannot be tested, measured, or duplicated, it is ineffective.

Bad Research Question Examples

Here are examples of bad research questions with brief explanations of what makes them ineffective for the purpose of research.

"What's red and bad for your teeth?"

This question has an easy, definitive answer (a brick), is too vague (What shade of red? How bad?), and isn't productive.

"Do violent video games cause players to act violently?"

This question also requires a definitive answer (yes or no), does not invite critical analysis, and allows opinion to influence or provide the answer.

"How many people were playing balalaikas while living in Moscow on July 8, 2019?"

This question cannot be answered without expending excessive amounts of time, money, and resources. It is also far too specific. Finally, it doesn't seek new insight or information, only a number that has no conceivable purpose.

How to Write a Research Question

The quality of a question is not judged by its complexity but by the complexity of thinking it provokes. 

–Joseph O'Connor

What makes a good research question? A good research question topic is clear and focused. If the reader has to waste time wondering what you mean, you haven't phrased it effectively.

It also needs to be interesting and relevant, encouraging the reader to come along with you as you explain how you reached an answer. 

Finally, once you explain your answer, there should be room for astute or interested readers to use your question as a basis to conduct their own research. If there is nothing for you to say in your conclusion beyond "that's the truth," then you're setting up your research to be challenged.

Good Research Question Examples

Here are some examples of good research questions. Take a look at the reasoning behind their effectiveness.

"What are the long-term effects of using activated charcoal in place of generic toothpaste for routine dental care?"

This question is specific enough to prevent digressions, invites measurable results, and concerns information that is both useful and interesting. Testing could be conducted in a reasonable time frame, without excessive cost, and would allow other researchers to follow up, regardless of the outcome.

"Why do North American parents feel that violent video game content has a negative influence on their children?"

While this does carry an assumption, backing up that assumption with observable proof will allow for analysis of the question, provide insight on a significant subject, and give readers something to build on in future research. 

It also discusses a topic that is recognizably relevant. (In 2022, at least. If you are reading this article in the future, there might already be an answer to this question that requires further analysis or testing!)

"To what extent has Alexey Arkhipovsky's 2013 album, Insomnia , influenced gender identification in Russian culture?"

While it's tightly focused, this question also presents an assumption (that the music influenced gender identification) and seeks to prove or disprove it. This allows for the possibilities that the music had no influence at all or had a demonstrable impact.

Answering the question will involve explaining the context and using many sources so that the reader can follow the logic and be convinced of the author's findings. The results (be they positive or negative) will also open the door to countless other studies.

How to Turn a Bad Research Question into a Good One

If something is wrong, fix it if you can. But train yourself not to worry. Worry never fixes anything.

–Ernest Hemingway

How do you turn something that won't help your research into something that will? Start by taking a step back and asking what you are expected to produce. While there are any number of fascinating subjects out there, a grant paying you to examine income disparity in Japan is not going to warrant an in-depth discussion of South American farming pollution. 

Use these expectations to frame your initial topic and the subject that your research should be about, and then conduct preliminary research into that subject. If you spot a knowledge gap while researching, make a note of it, and add it to your list of possible questions.

If you already have a question that is relevant to your topic but has flaws, identify the issues and see if they can be addressed. In addition, if your question is too broad, try to narrow it down enough to make your research feasible.

Especially in the sciences, if your research question will not produce results that can be replicated, determine how you can change it so a reader can look at what you've done and go about repeating your actions so they can see that you are right.

Moreover, if you would need 20 years to produce results, consider whether there is a way to tighten things up to produce more immediate results. This could justify future research that will eventually reach that lofty goal.

If all else fails, you can use the flawed question as a subtopic and try to find a better question that fits your goals and expectations.

Parting Advice

When you have your early work edited, don't be surprised if you are told that your research question requires revision. Quite often, results or the lack thereof can force a researcher to shift their focus and examine a less significant topic—or a different facet of a known issue—because testing did not produce the expected result. 

If that happens, take heart. You now have the tools to assess your question, find its flaws, and repair them so that you can complete your research with confidence and publish something you know your audience will read with fascination.

Of course, if you receive affirmation that your research question is strong or are polishing your work before submitting it to a publisher, you might just need a final proofread to ensure that your confidence is well placed. Then, you can start pursuing something new that the world does not yet know (but will know) once you have your research question down.

Master Your Research with Professional Editing

About the author.

Scribendi's in-house editors work with writers from all over the globe to perfect their writing. They know that no piece of writing is complete without a professional edit, and they love to see a good piece of writing transformed into a great one. Scribendi's in-house editors are unrivaled in both experience and education, having collectively edited millions of words and obtained nearly 20 degrees. They love consuming caffeinated beverages, reading books of various genres, and relaxing in quiet, dimly lit spaces.

Have You Read?

"The Complete Beginner's Guide to Academic Writing"

Related Posts

21 Legit Research Databases for Free Journal Articles in 2024

How to Research a Term Paper

How to Write a Research Proposal

Upload your file(s) so we can calculate your word count, or enter your word count manually.

We will also recommend a service based on the file(s) you upload.

English is not my first language. I need English editing and proofreading so that I sound like a native speaker.

I need to have my journal article, dissertation, or term paper edited and proofread, or I need help with an admissions essay or proposal.

I have a novel, manuscript, play, or ebook. I need editing, copy editing, proofreading, a critique of my work, or a query package.

I need editing and proofreading for my white papers, reports, manuals, press releases, marketing materials, and other business documents.

I need to have my essay, project, assignment, or term paper edited and proofread.

I want to sound professional and to get hired. I have a resume, letter, email, or personal document that I need to have edited and proofread.

 Prices include your personal % discount.

 Prices include % sales tax ( ).

Have a language expert improve your writing

Run a free plagiarism check in 10 minutes, generate accurate citations for free.

• Knowledge Base
• Starting the research process
• Writing Strong Research Questions | Criteria & Examples

Writing Strong Research Questions | Criteria & Examples

Published on October 26, 2022 by Shona McCombes . Revised on November 21, 2023.

A research question pinpoints exactly what you want to find out in your work. A good research question is essential to guide your research paper , dissertation , or thesis .

All research questions should be:

• Focused on a single problem or issue
• Researchable using primary and/or secondary sources
• Feasible to answer within the timeframe and practical constraints
• Specific enough to answer thoroughly
• Complex enough to develop the answer over the space of a paper or thesis
• Relevant to your field of study and/or society more broadly

Table of contents

How to write a research question, what makes a strong research question, using sub-questions to strengthen your main research question, research questions quiz, other interesting articles, frequently asked questions about research questions.

You can follow these steps to develop a strong research question:

• Choose your topic
• Do some preliminary reading about the current state of the field
• Narrow your focus to a specific niche
• Identify the research problem that you will address

The way you frame your question depends on what your research aims to achieve. The table below shows some examples of how you might formulate questions for different purposes.

Using your research problem to develop your research question

Note that while most research questions can be answered with various types of research , the way you frame your question should help determine your choices.

Receive feedback on language, structure, and formatting

Professional editors proofread and edit your paper by focusing on:

• Academic style
• Vague sentences
• Style consistency

See an example

Research questions anchor your whole project, so it’s important to spend some time refining them. The criteria below can help you evaluate the strength of your research question.

Focused and researchable

Feasible and specific

Complex and arguable

Relevant and original

Chances are that your main research question likely can’t be answered all at once. That’s why sub-questions are important: they allow you to answer your main question in a step-by-step manner.

Good sub-questions should be:

• Less complex than the main question
• Focused only on 1 type of research
• Presented in a logical order

Here are a few examples of descriptive and framing questions:

• Descriptive: According to current government arguments, how should a European bank tax be implemented?
• Descriptive: Which countries have a bank tax/levy on financial transactions?
• Framing: How should a bank tax/levy on financial transactions look at a European level?

Keep in mind that sub-questions are by no means mandatory. They should only be asked if you need the findings to answer your main question. If your main question is simple enough to stand on its own, it’s okay to skip the sub-question part. As a rule of thumb, the more complex your subject, the more sub-questions you’ll need.

Try to limit yourself to 4 or 5 sub-questions, maximum. If you feel you need more than this, it may be indication that your main research question is not sufficiently specific. In this case, it’s is better to revisit your problem statement and try to tighten your main question up.

Prevent plagiarism. Run a free check.

If you want to know more about the research process , methodology , research bias , or statistics , make sure to check out some of our other articles with explanations and examples.

Methodology

• Sampling methods
• Simple random sampling
• Stratified sampling
• Cluster sampling
• Likert scales
• Reproducibility

 Statistics

• Null hypothesis
• Statistical power
• Probability distribution
• Effect size
• Poisson distribution

Research bias

• Optimism bias
• Cognitive bias
• Implicit bias
• Hawthorne effect
• Anchoring bias
• Explicit bias

The way you present your research problem in your introduction varies depending on the nature of your research paper . A research paper that presents a sustained argument will usually encapsulate this argument in a thesis statement .

A research paper designed to present the results of empirical research tends to present a research question that it seeks to answer. It may also include a hypothesis —a prediction that will be confirmed or disproved by your research.

As you cannot possibly read every source related to your topic, it’s important to evaluate sources to assess their relevance. Use preliminary evaluation to determine whether a source is worth examining in more depth.

This involves:

• Reading abstracts , prefaces, introductions , and conclusions
• Looking at the table of contents to determine the scope of the work
• Consulting the index for key terms or the names of important scholars

A research hypothesis is your proposed answer to your research question. The research hypothesis usually includes an explanation (“ x affects y because …”).

A statistical hypothesis, on the other hand, is a mathematical statement about a population parameter. Statistical hypotheses always come in pairs: the null and alternative hypotheses . In a well-designed study , the statistical hypotheses correspond logically to the research hypothesis.

Formulating a main research question can be a difficult task. Overall, your question should contribute to solving the problem that you have defined in your problem statement .

However, it should also fulfill criteria in three main areas:

• Researchability
• Feasibility and specificity
• Relevance and originality

Cite this Scribbr article

If you want to cite this source, you can copy and paste the citation or click the “Cite this Scribbr article” button to automatically add the citation to our free Citation Generator.

McCombes, S. (2023, November 21). Writing Strong Research Questions | Criteria & Examples. Scribbr. Retrieved August 12, 2024, from https://www.scribbr.com/research-process/research-questions/

Is this article helpful?

Shona McCombes

Other students also liked, how to define a research problem | ideas & examples, how to write a problem statement | guide & examples, 10 research question examples to guide your research project, what is your plagiarism score.

• Privacy Policy

Home » Research Questions – Types, Examples and Writing Guide

Research Questions – Types, Examples and Writing Guide

Table of Contents

Research Questions

Definition:

Research questions are the specific questions that guide a research study or inquiry. These questions help to define the scope of the research and provide a clear focus for the study. Research questions are usually developed at the beginning of a research project and are designed to address a particular research problem or objective.

Types of Research Questions

Types of Research Questions are as follows:

Descriptive Research Questions

These aim to describe a particular phenomenon, group, or situation. For example:

• What are the characteristics of the target population?
• What is the prevalence of a particular disease in a specific region?

Exploratory Research Questions

These aim to explore a new area of research or generate new ideas or hypotheses. For example:

• What are the potential causes of a particular phenomenon?
• What are the possible outcomes of a specific intervention?

Explanatory Research Questions

These aim to understand the relationship between two or more variables or to explain why a particular phenomenon occurs. For example:

• What is the effect of a specific drug on the symptoms of a particular disease?
• What are the factors that contribute to employee turnover in a particular industry?

Predictive Research Questions

These aim to predict a future outcome or trend based on existing data or trends. For example :

• What will be the future demand for a particular product or service?
• What will be the future prevalence of a particular disease?

Evaluative Research Questions

These aim to evaluate the effectiveness of a particular intervention or program. For example:

• What is the impact of a specific educational program on student learning outcomes?
• What is the effectiveness of a particular policy or program in achieving its intended goals?

How to Choose Research Questions

Choosing research questions is an essential part of the research process and involves careful consideration of the research problem, objectives, and design. Here are some steps to consider when choosing research questions:

• Identify the research problem: Start by identifying the problem or issue that you want to study. This could be a gap in the literature, a social or economic issue, or a practical problem that needs to be addressed.
• Conduct a literature review: Conducting a literature review can help you identify existing research in your area of interest and can help you formulate research questions that address gaps or limitations in the existing literature.
• Define the research objectives : Clearly define the objectives of your research. What do you want to achieve with your study? What specific questions do you want to answer?
• Consider the research design : Consider the research design that you plan to use. This will help you determine the appropriate types of research questions to ask. For example, if you plan to use a qualitative approach, you may want to focus on exploratory or descriptive research questions.
• Ensure that the research questions are clear and answerable: Your research questions should be clear and specific, and should be answerable with the data that you plan to collect. Avoid asking questions that are too broad or vague.
• Get feedback : Get feedback from your supervisor, colleagues, or peers to ensure that your research questions are relevant, feasible, and meaningful.

How to Write Research Questions

Guide for Writing Research Questions:

• Start with a clear statement of the research problem: Begin by stating the problem or issue that your research aims to address. This will help you to formulate focused research questions.
• Use clear language : Write your research questions in clear and concise language that is easy to understand. Avoid using jargon or technical terms that may be unfamiliar to your readers.
• Be specific: Your research questions should be specific and focused. Avoid broad questions that are difficult to answer. For example, instead of asking “What is the impact of climate change on the environment?” ask “What are the effects of rising sea levels on coastal ecosystems?”
• Use appropriate question types: Choose the appropriate question types based on the research design and objectives. For example, if you are conducting a qualitative study, you may want to use open-ended questions that allow participants to provide detailed responses.
• Consider the feasibility of your questions : Ensure that your research questions are feasible and can be answered with the resources available. Consider the data sources and methods of data collection when writing your questions.
• Seek feedback: Get feedback from your supervisor, colleagues, or peers to ensure that your research questions are relevant, appropriate, and meaningful.

Examples of Research Questions

Some Examples of Research Questions with Research Titles:

Research Title: The Impact of Social Media on Mental Health

• Research Question : What is the relationship between social media use and mental health, and how does this impact individuals’ well-being?

Research Title: Factors Influencing Academic Success in High School

• Research Question: What are the primary factors that influence academic success in high school, and how do they contribute to student achievement?

Research Title: The Effects of Exercise on Physical and Mental Health

• Research Question: What is the relationship between exercise and physical and mental health, and how can exercise be used as a tool to improve overall well-being?

Research Title: Understanding the Factors that Influence Consumer Purchasing Decisions

• Research Question : What are the key factors that influence consumer purchasing decisions, and how do these factors vary across different demographics and products?

Research Title: The Impact of Technology on Communication

• Research Question : How has technology impacted communication patterns, and what are the effects of these changes on interpersonal relationships and society as a whole?

Research Title: Investigating the Relationship between Parenting Styles and Child Development

• Research Question: What is the relationship between different parenting styles and child development outcomes, and how do these outcomes vary across different ages and developmental stages?

Research Title: The Effectiveness of Cognitive-Behavioral Therapy in Treating Anxiety Disorders

• Research Question: How effective is cognitive-behavioral therapy in treating anxiety disorders, and what factors contribute to its success or failure in different patients?

Research Title: The Impact of Climate Change on Biodiversity

• Research Question : How is climate change affecting global biodiversity, and what can be done to mitigate the negative effects on natural ecosystems?

Research Title: Exploring the Relationship between Cultural Diversity and Workplace Productivity

• Research Question : How does cultural diversity impact workplace productivity, and what strategies can be employed to maximize the benefits of a diverse workforce?

Research Title: The Role of Artificial Intelligence in Healthcare

• Research Question: How can artificial intelligence be leveraged to improve healthcare outcomes, and what are the potential risks and ethical concerns associated with its use?

Applications of Research Questions

Here are some of the key applications of research questions:

• Defining the scope of the study : Research questions help researchers to narrow down the scope of their study and identify the specific issues they want to investigate.
• Developing hypotheses: Research questions often lead to the development of hypotheses, which are testable predictions about the relationship between variables. Hypotheses provide a clear and focused direction for the study.
• Designing the study : Research questions guide the design of the study, including the selection of participants, the collection of data, and the analysis of results.
• Collecting data : Research questions inform the selection of appropriate methods for collecting data, such as surveys, interviews, or experiments.
• Analyzing data : Research questions guide the analysis of data, including the selection of appropriate statistical tests and the interpretation of results.
• Communicating results : Research questions help researchers to communicate the results of their study in a clear and concise manner. The research questions provide a framework for discussing the findings and drawing conclusions.

Characteristics of Research Questions

Characteristics of Research Questions are as follows:

• Clear and Specific : A good research question should be clear and specific. It should clearly state what the research is trying to investigate and what kind of data is required.
• Relevant : The research question should be relevant to the study and should address a current issue or problem in the field of research.
• Testable : The research question should be testable through empirical evidence. It should be possible to collect data to answer the research question.
• Concise : The research question should be concise and focused. It should not be too broad or too narrow.
• Feasible : The research question should be feasible to answer within the constraints of the research design, time frame, and available resources.
• Original : The research question should be original and should contribute to the existing knowledge in the field of research.
• Significant : The research question should have significance and importance to the field of research. It should have the potential to provide new insights and knowledge to the field.
• Ethical : The research question should be ethical and should not cause harm to any individuals or groups involved in the study.

Purpose of Research Questions

Research questions are the foundation of any research study as they guide the research process and provide a clear direction to the researcher. The purpose of research questions is to identify the scope and boundaries of the study, and to establish the goals and objectives of the research.

The main purpose of research questions is to help the researcher to focus on the specific area or problem that needs to be investigated. They enable the researcher to develop a research design, select the appropriate methods and tools for data collection and analysis, and to organize the results in a meaningful way.

Research questions also help to establish the relevance and significance of the study. They define the research problem, and determine the research methodology that will be used to address the problem. Research questions also help to determine the type of data that will be collected, and how it will be analyzed and interpreted.

Finally, research questions provide a framework for evaluating the results of the research. They help to establish the validity and reliability of the data, and provide a basis for drawing conclusions and making recommendations based on the findings of the study.

Advantages of Research Questions

There are several advantages of research questions in the research process, including:

• Focus : Research questions help to focus the research by providing a clear direction for the study. They define the specific area of investigation and provide a framework for the research design.
• Clarity : Research questions help to clarify the purpose and objectives of the study, which can make it easier for the researcher to communicate the research aims to others.
• Relevance : Research questions help to ensure that the study is relevant and meaningful. By asking relevant and important questions, the researcher can ensure that the study will contribute to the existing body of knowledge and address important issues.
• Consistency : Research questions help to ensure consistency in the research process by providing a framework for the development of the research design, data collection, and analysis.
• Measurability : Research questions help to ensure that the study is measurable by defining the specific variables and outcomes that will be measured.
• Replication : Research questions help to ensure that the study can be replicated by providing a clear and detailed description of the research aims, methods, and outcomes. This makes it easier for other researchers to replicate the study and verify the results.

Limitations of Research Questions

Limitations of Research Questions are as follows:

• Subjectivity : Research questions are often subjective and can be influenced by personal biases and perspectives of the researcher. This can lead to a limited understanding of the research problem and may affect the validity and reliability of the study.
• Inadequate scope : Research questions that are too narrow in scope may limit the breadth of the study, while questions that are too broad may make it difficult to focus on specific research objectives.
• Unanswerable questions : Some research questions may not be answerable due to the lack of available data or limitations in research methods. In such cases, the research question may need to be rephrased or modified to make it more answerable.
• Lack of clarity : Research questions that are poorly worded or ambiguous can lead to confusion and misinterpretation. This can result in incomplete or inaccurate data, which may compromise the validity of the study.
• Difficulty in measuring variables : Some research questions may involve variables that are difficult to measure or quantify, making it challenging to draw meaningful conclusions from the data.
• Lack of generalizability: Research questions that are too specific or limited in scope may not be generalizable to other contexts or populations. This can limit the applicability of the study’s findings and restrict its broader implications.

About the author

Muhammad Hassan

Researcher, Academic Writer, Web developer

You may also like

Table of Contents – Types, Formats, Examples

Institutional Review Board – Application Sample...

Research Summary – Structure, Examples and...

Background of The Study – Examples and Writing...

Significance of the Study – Examples and Writing...

Appendices – Writing Guide, Types and Examples

Educational resources and simple solutions for your research journey

How to Craft a Strong Research Question (With Research Question Examples)

A sound and effective research question is a key element that must be identified and pinned down before researchers can even begin their research study or work. A strong research question lays the foundation for your entire study, guiding your investigation and shaping your findings. Hence, it is critical that researchers spend considerable time assessing and refining the research question based on in-depth reading and comprehensive literature review. In this article, we will discuss how to write a strong research question and provide you with some good examples of research questions across various disciplines.

Table of Contents

The importance of a research question

A research question plays a crucial role in driving scientific inquiry, setting the direction and purpose of your study, and guiding your entire research process. By formulating a clear and focused research question, you lay the foundation for your investigation, ensuring that your research remains on track and aligned with your objectives so you can make meaningful contribution to the existing body of knowledge. A well-crafted research question also helps you define the scope of your study and identify the appropriate methodologies and data collection techniques to employ.

Key components of a strong research question

A good research question possesses several key components that contribute to the quality and impact of your study. Apart from providing a clear framework to generate meaningful results, a well-defined research question allows other researchers to understand the purpose and significance of your work. So, when working on your research question, incorporate the following elements:

• Specificity : A strong research question should be specific about the main focus of your study, enabling you to gather precise data and draw accurate conclusions. It clearly defines the variables, participants, and context involved, leaving no room for ambiguity.
• Clarity : A good research question is clear and easily understood, so articulate the purpose and intent of your study concisely without being generic or vague. Ensuring clarity in your research question helps both you and your readers grasp the research objective.
• Feasibility : While crafting a research question, consider the practicality of conducting the research and availability of necessary data or access to participants. Think whether your study is realistic and achievable within the constraints of time, resources, and ethical considerations.

How to craft a well-defined research question

A first step that will help save time and effort is knowing what your aims are and thinking about a few problem statements on the area or aspect one wants to study or do research on. Contemplating these statements as one undertakes more progressive reading can help the researcher in reassessing and fine-tuning the research question. This can be done over time as they read and learn more about the research topic, along with a broad literature review and parallel discussions with peer researchers and supervisors. In some cases, a researcher can have more than one research question if the research being undertaken is a PhD thesis or dissertation, but try not to cover multiple concerns on a topic.

A strong research question must be researchable, original, complex, and relevant. Here are five simple steps that can make the entire process easier.

• Identify a broad topic from your areas of interest, something that is relevant, and you are passionate about since you’ll be spending a lot of time conducting your research.
• Do a thorough literature review to weed out potential gaps in research and stay updated on what’s currently being done in your chosen topic and subject area.
• Shortlist possible research questions based on the research gaps or see how you can build on or refute previously published ideas and concepts.
• Assess your chosen research question using the FINER criteria that helps you evaluate whether the research is Feasible, Interesting, Novel, Ethical, and Relevant. 1
• Formulate the final research question, while ensuring it is clear, well-written, and addresses all the key elements of a strong research question.

Examples of research questions

Remember to adapt your research question to suit your purpose, whether it’s exploratory, descriptive, comparative, experimental, qualitative, or quantitative. Embrace the iterative nature of the research process, continually evaluating and refining your question as you progress. Here are some good examples of research questions across various disciplines.

Exploratory research question examples

• How does social media impact interpersonal relationships among teenagers?
• What are the potential benefits of incorporating mindfulness practices in the workplace?

Descriptive research question examples

• What factors influence customer loyalty in the e-commerce industry?
• Is there a relationship between socioeconomic status and academic performance among elementary school students?

Comparative research question examples

• How does the effectiveness of traditional teaching methods compare to online learning platforms in mathematics education?
• What is the impact of different healthcare policies on patient outcomes in various countries?

Experimental research question examples

• What are the effects of a new drug on reducing symptoms of a specific medical condition?
• Does a dietary intervention have an impact on weight loss among individuals with obesity?

Qualitative research question examples

• What are the lived experiences of immigrants adapting to a new culture?
• What factors influence job satisfaction among healthcare professionals?

Quantitative research question examples

• Is there a relationship between sleep duration and academic performance among college students?
• How effective is a specific intervention in reducing anxiety levels among individuals with phobias?

With these simple guidelines and inspiring examples of research questions, you are equipped to embark on your research journey with confidence and purpose. Here’s wishing you all the best for your future endeavors!

References:

• How to write a research question: Steps and examples. Indeed Career Guide. Available online at https://www.indeed.com/career-advice/career-development/how-to-write-research-questions

R Discovery is a literature search and research reading platform that accelerates your research discovery journey by keeping you updated on the latest, most relevant scholarly content. With 250M+ research articles sourced from trusted aggregators like CrossRef, Unpaywall, PubMed, PubMed Central, Open Alex and top publishing houses like Springer Nature, JAMA, IOP, Taylor & Francis, NEJM, BMJ, Karger, SAGE, Emerald Publishing and more, R Discovery puts a world of research at your fingertips.  

Try R Discovery Prime FREE for 1 week or upgrade at just US$72 a year to access premium features that let you listen to research on the go, read in your language, collaborate with peers, auto sync with reference managers, and much more. Choose a simpler, smarter way to find and read research – Download the app and start your free 7-day trial today !  

Related Posts

What are Experimental Groups in Research

What is a Review Article? How to Write it?

• Resources Home 🏠
• Try SciSpace Copilot
• Search research papers
• Add Copilot Extension
• Try AI Detector
• Try Paraphraser
• Try Citation Generator
• April Papers
• June Papers
• July Papers

How To Write a Research Question

Academic writing and research require a distinct focus and direction. A well-designed research question gives purpose and clarity to your research. In addition, it helps your readers understand the issue you are trying to address and explore.

Every time you want to know more about a subject, you will pose a question. The same idea is used in research as well. You must pose a question in order to effectively address a research problem. That's why the research question is an integral part of the research process. Additionally, it offers the author writing and reading guidelines, be it qualitative research or quantitative research.

In your research paper , you must single out just one issue or problem. The specific issue or claim you wish to address should be included in your thesis statement in order to clarify your main argument.

A good research question must have the following characteristics.

• Should include only one problem in the research question
• Should be able to find the answer using primary data and secondary data sources
• Should be possible to resolve within the given time and other constraints
• Detailed and in-depth results should be achievable
• Should be relevant and realistic.
• It should relate to your chosen area of research

While a larger project, like a thesis, might have several research questions to address, each one should be directed at your main area of study. Of course, you can use different research designs and research methods (qualitative research or quantitative research) to address various research questions. However, they must all be pertinent to the study's objectives.

What is a Research Question?

A research question is an inquiry that the research attempts to answer. It is the heart of the systematic investigation. Research questions are the most important step in any research project. In essence, it initiates the research project and establishes the pace for the specific research A research question is:

• Clear : It provides enough detail that the audience understands its purpose without any additional explanation.
• Focused : It is so specific that it can be addressed within the time constraints of the writing task.
• Succinct: It is written in the shortest possible words.
• Complex : It is not possible to answer it with a "yes" or "no", but requires analysis and synthesis of ideas before somebody can create a solution.
• Argumental : Its potential answers are open for debate rather than accepted facts.

A good research question usually focuses on the research and determines the research design, methodology, and hypothesis. It guides all phases of inquiry, data collection, analysis, and reporting. You should gather valuable information by asking the right questions.

Why are Research Questions so important?

Regardless of whether it is a qualitative research or quantitative research project, research questions provide writers and their audience with a way to navigate the writing and research process. Writers can avoid "all-about" papers by asking straightforward and specific research questions that help them focus on their research and support a specific thesis.

Types of Research Questions

There are two types of research: Qualitative research and Quantitative research . There must be research questions for every type of research. Your research question will be based on the type of research you want to conduct and the type of data collection.

The first step in designing research involves identifying a gap and creating a focused research question.

Below is a list of common research questions that can be used in a dissertation. Keep in mind that these are merely illustrations of typical research questions used in dissertation projects. The real research questions themselves might be more difficult.

Example Research Questions

The following are a few examples of research questions and research problems to help you understand how research questions can be created for a particular research problem.

Steps to Write Research Questions

You can focus on the issue or research gaps you're attempting to solve by using the research questions as a direction.

If you're unsure how to go about writing a good research question, these are the steps to follow in the process:

• Select an interesting topic Always choose a topic that interests you. Because if your curiosity isn’t aroused by a subject, you’ll have a hard time conducting research around it. Alos, it’s better that you pick something that’s neither too narrow or too broad.
• Do preliminary research on the topic Search for relevant literature to gauge what problems have already been tackled by scholars. You can do that conveniently through repositories like Scispace , where you’ll find millions of papers in one place. Once you do find the papers you’re looking for, try our reading assistant, SciSpace Copilot to get simple explanations for the paper . You’ll be able to quickly understand the abstract, find the key takeaways, and the main arguments presented in the paper. This will give you a more contextual understanding of your subject and you’ll have an easier time identifying knowledge gaps in your discipline.

     Also: ChatPDF vs. SciSpace Copilot: Unveiling the best tool for your research

• Consider your audience It is essential to understand your audience to develop focused research questions for essays or dissertations. When narrowing down your topic, you can identify aspects that might interest your audience.
• Ask questions Asking questions will give you a deeper understanding of the topic. Evaluate your question through the What, Why, When, How, and other open-ended questions assessment.
• Assess your question Once you have created a research question, assess its effectiveness to determine if it is useful for the purpose. Refine and revise the dissertation research question multiple times.

Additionally, use this list of questions as a guide when formulating your research question.

Are you able to answer a specific research question? After identifying a gap in research, it would be helpful to formulate the research question. And this will allow the research to solve a part of the problem. Is your research question clear and centered on the main topic? It is important that your research question should be specific and related to your central goal. Are you tackling a difficult research question? It is not possible to answer the research question with a simple yes or no. The problem requires in-depth analysis. It is often started with "How" and "Why."

Start your research Once you have completed your dissertation research questions, it is time to review the literature on similar topics to discover different perspectives.

Strong  Research Question Samples

Uncertain: How should social networking sites work on the hatred that flows through their platform?

Certain: What should social media sites like Twitter or Facebook do to address the harm they are causing?

This unclear question does not specify the social networking sites that are being used or what harm they might be causing. In addition, this question assumes that the "harm" has been proven and/or accepted. This version is more specific and identifies the sites (Twitter, Facebook), the type and extent of harm (privacy concerns), and who might be suffering from that harm (users). Effective research questions should not be ambiguous or interpreted.

Unfocused: What are the effects of global warming on the environment?

Focused: What are the most important effects of glacial melting in Antarctica on penguins' lives?

This broad research question cannot be addressed in a book, let alone a college-level paper. Focused research targets a specific effect of global heating (glacial  melting), an area (Antarctica), or a specific animal (penguins). The writer must also decide which effect will have the greatest impact on the animals affected. If in doubt, narrow down your research question to the most specific possible.

Too Simple: What are the U.S. doctors doing to treat diabetes?

Appropriately complex: Which factors, if any, are most likely to predict a person's risk of developing diabetes?

This simple version can be found online. It is easy to answer with a few facts. The second, more complicated version of this question is divided into two parts. It is thought-provoking and requires extensive investigation as well as evaluation by the author. So, ensure that a quick Google search should not answer your research question.

How to write a strong Research Question?

The foundation of all research is the research question. You should therefore spend as much time as necessary to refine your research question based on various data.

You can conduct your research more efficiently and analyze your results better if you have great research questions for your dissertation, research paper , or essay .

The following criteria can help you evaluate the strength and importance of your research question and can be used to determine the strength of your research question:

• Researchable
• It should only cover one issue.
• A subjective judgment should not be included in the question.
• It can be answered with data analysis and research.
• Specific and Practical
• It should not contain a plan of action, policy, or solution.
• It should be clearly defined
• Within research limits
• Complex and Arguable
• It shouldn't be difficult to answer.
• To find the truth, you need in-depth knowledge
• Allows for discussion and deliberation
• Original and Relevant
• It should be in your area of study
• Its results should be measurable
• It should be original

Conclusion - How to write Research Questions?

Research questions provide a clear guideline for research. One research question may be part of a larger project, such as a dissertation. However, each question should only focus on one topic.

Research questions must be answerable, practical, specific, and applicable to your field. The research type that you use to base your research questions on will determine the research topic. You can start by selecting an interesting topic and doing preliminary research. Then, you can begin asking questions, evaluating your questions, and start your research.

Now it's easier than ever to streamline your research workflow with SciSpace ResearchGPT . Its integrated, comprehensive end-to-end platform for research allows scholars to easily discover, read, write and publish their research and fosters collaboration.

You might also like

Consensus GPT vs. SciSpace GPT: Choose the Best GPT for Research

Literature Review and Theoretical Framework: Understanding the Differences

Types of Essays in Academic Writing - Quick Guide (2024)

• Affiliate Program

• UNITED STATES
• 台灣 (TAIWAN)
• TÜRKIYE (TURKEY)
• Academic Editing Services
• - Research Paper
• - Journal Manuscript
• - Dissertation
• - College & University Assignments
• Admissions Editing Services
• - Application Essay
• - Personal Statement
• - Recommendation Letter
• - Cover Letter
• - CV/Resume
• Business Editing Services
• - Business Documents
• - Report & Brochure
• - Website & Blog
• Writer Editing Services
• - Script & Screenplay
• Our Editors
• Client Reviews
• Editing & Proofreading Prices
• Wordvice Points
• Partner Discount
• Plagiarism Checker
• APA Citation Generator
• MLA Citation Generator
• Chicago Citation Generator
• Vancouver Citation Generator
• - APA Style
• - MLA Style
• - Chicago Style
• - Vancouver Style
• Writing & Editing Guide
• Academic Resources
• Admissions Resources

How to Write a Good Research Question (w/ Examples)

What is a Research Question?

A research question is the main question that your study sought or is seeking to answer. A clear research question guides your research paper or thesis and states exactly what you want to find out, giving your work a focus and objective. Learning  how to write a hypothesis or research question is the start to composing any thesis, dissertation, or research paper. It is also one of the most important sections of a research proposal . 

A good research question not only clarifies the writing in your study; it provides your readers with a clear focus and facilitates their understanding of your research topic, as well as outlining your study’s objectives. Before drafting the paper and receiving research paper editing (and usually before performing your study), you should write a concise statement of what this study intends to accomplish or reveal.

Research Question Writing Tips

Listed below are the important characteristics of a good research question:

A good research question should:

• Be clear and provide specific information so readers can easily understand the purpose.
• Be focused in its scope and narrow enough to be addressed in the space allowed by your paper
• Be relevant and concise and express your main ideas in as few words as possible, like a hypothesis.
• Be precise and complex enough that it does not simply answer a closed “yes or no” question, but requires an analysis of arguments and literature prior to its being considered acceptable. 
• Be arguable or testable so that answers to the research question are open to scrutiny and specific questions and counterarguments.

Some of these characteristics might be difficult to understand in the form of a list. Let’s go into more detail about what a research question must do and look at some examples of research questions.

The research question should be specific and focused 

Research questions that are too broad are not suitable to be addressed in a single study. One reason for this can be if there are many factors or variables to consider. In addition, a sample data set that is too large or an experimental timeline that is too long may suggest that the research question is not focused enough.

A specific research question means that the collective data and observations come together to either confirm or deny the chosen hypothesis in a clear manner. If a research question is too vague, then the data might end up creating an alternate research problem or hypothesis that you haven’t addressed in your Introduction section .

The research question should be based on the literature 

An effective research question should be answerable and verifiable based on prior research because an effective scientific study must be placed in the context of a wider academic consensus. This means that conspiracy or fringe theories are not good research paper topics.

Instead, a good research question must extend, examine, and verify the context of your research field. It should fit naturally within the literature and be searchable by other research authors.

References to the literature can be in different citation styles and must be properly formatted according to the guidelines set forth by the publishing journal, university, or academic institution. This includes in-text citations as well as the Reference section . 

The research question should be realistic in time, scope, and budget

There are two main constraints to the research process: timeframe and budget.

A proper research question will include study or experimental procedures that can be executed within a feasible time frame, typically by a graduate doctoral or master’s student or lab technician. Research that requires future technology, expensive resources, or follow-up procedures is problematic.

A researcher’s budget is also a major constraint to performing timely research. Research at many large universities or institutions is publicly funded and is thus accountable to funding restrictions. 

The research question should be in-depth

Research papers, dissertations and theses , and academic journal articles are usually dozens if not hundreds of pages in length.

A good research question or thesis statement must be sufficiently complex to warrant such a length, as it must stand up to the scrutiny of peer review and be reproducible by other scientists and researchers.

Research Question Types

Qualitative and quantitative research are the two major types of research, and it is essential to develop research questions for each type of study. 

Quantitative Research Questions

Quantitative research questions are specific. A typical research question involves the population to be studied, dependent and independent variables, and the research design.

In addition, quantitative research questions connect the research question and the research design. In addition, it is not possible to answer these questions definitively with a “yes” or “no” response. For example, scientific fields such as biology, physics, and chemistry often deal with “states,” in which different quantities, amounts, or velocities drastically alter the relevance of the research.

As a consequence, quantitative research questions do not contain qualitative, categorical, or ordinal qualifiers such as “is,” “are,” “does,” or “does not.”

Categories of quantitative research questions

Qualitative Research Questions

In quantitative research, research questions have the potential to relate to broad research areas as well as more specific areas of study. Qualitative research questions are less directional, more flexible, and adaptable compared with their quantitative counterparts. Thus, studies based on these questions tend to focus on “discovering,” “explaining,” “elucidating,” and “exploring.”

Categories of qualitative research questions

Quantitative and Qualitative Research Question Examples

Good and Bad Research Question Examples

Below are some good (and not-so-good) examples of research questions that researchers can use to guide them in crafting their own research questions.

Research Question Example 1

The first research question is too vague in both its independent and dependent variables. There is no specific information on what “exposure” means. Does this refer to comments, likes, engagement, or just how much time is spent on the social media platform?

Second, there is no useful information on what exactly “affected” means. Does the subject’s behavior change in some measurable way? Or does this term refer to another factor such as the user’s emotions?

Research Question Example 2

In this research question, the first example is too simple and not sufficiently complex, making it difficult to assess whether the study answered the question. The author could really only answer this question with a simple “yes” or “no.” Further, the presence of data would not help answer this question more deeply, which is a sure sign of a poorly constructed research topic.

The second research question is specific, complex, and empirically verifiable. One can measure program effectiveness based on metrics such as attendance or grades. Further, “bullying” is made into an empirical, quantitative measurement in the form of recorded disciplinary actions.

Steps for Writing a Research Question

Good research questions are relevant, focused, and meaningful. It can be difficult to come up with a good research question, but there are a few steps you can follow to make it a bit easier.

1. Start with an interesting and relevant topic

Choose a research topic that is interesting but also relevant and aligned with your own country’s culture or your university’s capabilities. Popular academic topics include healthcare and medical-related research. However, if you are attending an engineering school or humanities program, you should obviously choose a research question that pertains to your specific study and major.

Below is an embedded graph of the most popular research fields of study based on publication output according to region. As you can see, healthcare and the basic sciences receive the most funding and earn the highest number of publications. 

2. Do preliminary research  

You can begin doing preliminary research once you have chosen a research topic. Two objectives should be accomplished during this first phase of research. First, you should undertake a preliminary review of related literature to discover issues that scholars and peers are currently discussing. With this method, you show that you are informed about the latest developments in the field.

Secondly, identify knowledge gaps or limitations in your topic by conducting a preliminary literature review . It is possible to later use these gaps to focus your research question after a certain amount of fine-tuning.

3. Narrow your research to determine specific research questions

You can focus on a more specific area of study once you have a good handle on the topic you want to explore. Focusing on recent literature or knowledge gaps is one good option. 

By identifying study limitations in the literature and overlooked areas of study, an author can carve out a good research question. The same is true for choosing research questions that extend or complement existing literature.

4. Evaluate your research question

Make sure you evaluate the research question by asking the following questions:

Is my research question clear?

The resulting data and observations that your study produces should be clear. For quantitative studies, data must be empirical and measurable. For qualitative, the observations should be clearly delineable across categories.

Is my research question focused and specific?

A strong research question should be specific enough that your methodology or testing procedure produces an objective result, not one left to subjective interpretation. Open-ended research questions or those relating to general topics can create ambiguous connections between the results and the aims of the study. 

Is my research question sufficiently complex?

The result of your research should be consequential and substantial (and fall sufficiently within the context of your field) to warrant an academic study. Simply reinforcing or supporting a scientific consensus is superfluous and will likely not be well received by most journal editors.  

Editing Your Research Question

Your research question should be fully formulated well before you begin drafting your research paper. However, you can receive English paper editing and proofreading services at any point in the drafting process. Language editors with expertise in your academic field can assist you with the content and language in your Introduction section or other manuscript sections. And if you need further assistance or information regarding paper compositions, in the meantime, check out our academic resources , which provide dozens of articles and videos on a variety of academic writing and publication topics.

Research Aims, Objectives & Questions

The “Golden Thread” Explained Simply (+ Examples)

By: David Phair (PhD) and Alexandra Shaeffer (PhD) | June 2022

The research aims , objectives and research questions (collectively called the “golden thread”) are arguably the most important thing you need to get right when you’re crafting a research proposal , dissertation or thesis . We receive questions almost every day about this “holy trinity” of research and there’s certainly a lot of confusion out there, so we’ve crafted this post to help you navigate your way through the fog.

Overview: The Golden Thread

• What is the golden thread
• What are research aims ( examples )
• What are research objectives ( examples )
• What are research questions ( examples )
• The importance of alignment in the golden thread

What is the “golden thread”?  

The golden thread simply refers to the collective research aims , research objectives , and research questions for any given project (i.e., a dissertation, thesis, or research paper ). These three elements are bundled together because it’s extremely important that they align with each other, and that the entire research project aligns with them.

Importantly, the golden thread needs to weave its way through the entirety of any research project , from start to end. In other words, it needs to be very clearly defined right at the beginning of the project (the topic ideation and proposal stage) and it needs to inform almost every decision throughout the rest of the project. For example, your research design and methodology will be heavily influenced by the golden thread (we’ll explain this in more detail later), as well as your literature review.

The research aims, objectives and research questions (the golden thread) define the focus and scope ( the delimitations ) of your research project. In other words, they help ringfence your dissertation or thesis to a relatively narrow domain, so that you can “go deep” and really dig into a specific problem or opportunity. They also help keep you on track , as they act as a litmus test for relevance. In other words, if you’re ever unsure whether to include something in your document, simply ask yourself the question, “does this contribute toward my research aims, objectives or questions?”. If it doesn’t, chances are you can drop it.

Alright, enough of the fluffy, conceptual stuff. Let’s get down to business and look at what exactly the research aims, objectives and questions are and outline a few examples to bring these concepts to life.

Research Aims: What are they?

Simply put, the research aim(s) is a statement that reflects the broad overarching goal (s) of the research project. Research aims are fairly high-level (low resolution) as they outline the general direction of the research and what it’s trying to achieve .

Research Aims: Examples  

True to the name, research aims usually start with the wording “this research aims to…”, “this research seeks to…”, and so on. For example:

“This research aims to explore employee experiences of digital transformation in retail HR.”   “This study sets out to assess the interaction between student support and self-care on well-being in engineering graduate students”  

As you can see, these research aims provide a high-level description of what the study is about and what it seeks to achieve. They’re not hyper-specific or action-oriented, but they’re clear about what the study’s focus is and what is being investigated.

Need a helping hand?

Research Objectives: What are they?

The research objectives take the research aims and make them more practical and actionable . In other words, the research objectives showcase the steps that the researcher will take to achieve the research aims.

The research objectives need to be far more specific (higher resolution) and actionable than the research aims. In fact, it’s always a good idea to craft your research objectives using the “SMART” criteria. In other words, they should be specific, measurable, achievable, relevant and time-bound”.

Research Objectives: Examples  

Let’s look at two examples of research objectives. We’ll stick with the topic and research aims we mentioned previously.  

For the digital transformation topic:

To observe the retail HR employees throughout the digital transformation. To assess employee perceptions of digital transformation in retail HR. To identify the barriers and facilitators of digital transformation in retail HR.

And for the student wellness topic:

To determine whether student self-care predicts the well-being score of engineering graduate students. To determine whether student support predicts the well-being score of engineering students. To assess the interaction between student self-care and student support when predicting well-being in engineering graduate students.

  As you can see, these research objectives clearly align with the previously mentioned research aims and effectively translate the low-resolution aims into (comparatively) higher-resolution objectives and action points . They give the research project a clear focus and present something that resembles a research-based “to-do” list.

Research Questions: What are they?

Finally, we arrive at the all-important research questions. The research questions are, as the name suggests, the key questions that your study will seek to answer . Simply put, they are the core purpose of your dissertation, thesis, or research project. You’ll present them at the beginning of your document (either in the introduction chapter or literature review chapter) and you’ll answer them at the end of your document (typically in the discussion and conclusion chapters).  

The research questions will be the driving force throughout the research process. For example, in the literature review chapter, you’ll assess the relevance of any given resource based on whether it helps you move towards answering your research questions. Similarly, your methodology and research design will be heavily influenced by the nature of your research questions. For instance, research questions that are exploratory in nature will usually make use of a qualitative approach, whereas questions that relate to measurement or relationship testing will make use of a quantitative approach.  

Let’s look at some examples of research questions to make this more tangible.

Research Questions: Examples  

Again, we’ll stick with the research aims and research objectives we mentioned previously.  

For the digital transformation topic (which would be qualitative in nature):

How do employees perceive digital transformation in retail HR? What are the barriers and facilitators of digital transformation in retail HR?  

And for the student wellness topic (which would be quantitative in nature):

Does student self-care predict the well-being scores of engineering graduate students? Does student support predict the well-being scores of engineering students? Do student self-care and student support interact when predicting well-being in engineering graduate students?  

You’ll probably notice that there’s quite a formulaic approach to this. In other words, the research questions are basically the research objectives “converted” into question format. While that is true most of the time, it’s not always the case. For example, the first research objective for the digital transformation topic was more or less a step on the path toward the other objectives, and as such, it didn’t warrant its own research question.  

So, don’t rush your research questions and sloppily reword your objectives as questions. Carefully think about what exactly you’re trying to achieve (i.e. your research aim) and the objectives you’ve set out, then craft a set of well-aligned research questions . Also, keep in mind that this can be a somewhat iterative process , where you go back and tweak research objectives and aims to ensure tight alignment throughout the golden thread.

The importance of strong alignment 

Alignment is the keyword here and we have to stress its importance . Simply put, you need to make sure that there is a very tight alignment between all three pieces of the golden thread. If your research aims and research questions don’t align, for example, your project will be pulling in different directions and will lack focus . This is a common problem students face and can cause many headaches (and tears), so be warned.

Take the time to carefully craft your research aims, objectives and research questions before you run off down the research path. Ideally, get your research supervisor/advisor to review and comment on your golden thread before you invest significant time into your project, and certainly before you start collecting data .  

Recap: The golden thread

In this post, we unpacked the golden thread of research, consisting of the research aims , research objectives and research questions . You can jump back to any section using the links below.

As always, feel free to leave a comment below – we always love to hear from you. Also, if you’re interested in 1-on-1 support, take a look at our private coaching service here.

Psst... there’s more!

This post was based on one of our popular Research Bootcamps . If you're working on a research project, you'll definitely want to check this out ...

40 Comments

Thank you very much for your great effort put. As an Undergraduate taking Demographic Research & Methodology, I’ve been trying so hard to understand clearly what is a Research Question, Research Aim and the Objectives in a research and the relationship between them etc. But as for now I’m thankful that you’ve solved my problem.

Well appreciated. This has helped me greatly in doing my dissertation.

An so delighted with this wonderful information thank you a lot.

so impressive i have benefited a lot looking forward to learn more on research.

I am very happy to have carefully gone through this well researched article.

Infact,I used to be phobia about anything research, because of my poor understanding of the concepts.

Now,I get to know that my research question is the same as my research objective(s) rephrased in question format.

I please I would need a follow up on the subject,as I intends to join the team of researchers. Thanks once again.

Thanks so much. This was really helpful.

I know you pepole have tried to break things into more understandable and easy format. And God bless you. Keep it up

i found this document so useful towards my study in research methods. thanks so much.

This is my 2nd read topic in your course and I should commend the simplified explanations of each part. I’m beginning to understand and absorb the use of each part of a dissertation/thesis. I’ll keep on reading your free course and might be able to avail the training course! Kudos!

Thank you! Better put that my lecture and helped to easily understand the basics which I feel often get brushed over when beginning dissertation work.

This is quite helpful. I like how the Golden thread has been explained and the needed alignment.

This is quite helpful. I really appreciate!

The article made it simple for researcher students to differentiate between three concepts.

Very innovative and educational in approach to conducting research.

I am very impressed with all these terminology, as I am a fresh student for post graduate, I am highly guided and I promised to continue making consultation when the need arise. Thanks a lot.

A very helpful piece. thanks, I really appreciate it .

Very well explained, and it might be helpful to many people like me.

Wish i had found this (and other) resource(s) at the beginning of my PhD journey… not in my writing up year… 😩 Anyways… just a quick question as i’m having some issues ordering my “golden thread”…. does it matter in what order you mention them? i.e., is it always first aims, then objectives, and finally the questions? or can you first mention the research questions and then the aims and objectives?

Thank you for a very simple explanation that builds upon the concepts in a very logical manner. Just prior to this, I read the research hypothesis article, which was equally very good. This met my primary objective.

My secondary objective was to understand the difference between research questions and research hypothesis, and in which context to use which one. However, I am still not clear on this. Can you kindly please guide?

In research, a research question is a clear and specific inquiry that the researcher wants to answer, while a research hypothesis is a tentative statement or prediction about the relationship between variables or the expected outcome of the study. Research questions are broader and guide the overall study, while hypotheses are specific and testable statements used in quantitative research. Research questions identify the problem, while hypotheses provide a focus for testing in the study.

Exactly what I need in this research journey, I look forward to more of your coaching videos.

This helped a lot. Thanks so much for the effort put into explaining it.

What data source in writing dissertation/Thesis requires?

What is data source covers when writing dessertation/thesis

This is quite useful thanks

I’m excited and thankful. I got so much value which will help me progress in my thesis.

where are the locations of the reserch statement, research objective and research question in a reserach paper? Can you write an ouline that defines their places in the researh paper?

Very helpful and important tips on Aims, Objectives and Questions.

Thank you so much for making research aim, research objectives and research question so clear. This will be helpful to me as i continue with my thesis.

Thanks much for this content. I learned a lot. And I am inspired to learn more. I am still struggling with my preparation for dissertation outline/proposal. But I consistently follow contents and tutorials and the new FB of GRAD Coach. Hope to really become confident in writing my dissertation and successfully defend it.

As a researcher and lecturer, I find splitting research goals into research aims, objectives, and questions is unnecessarily bureaucratic and confusing for students. For most biomedical research projects, including ‘real research’, 1-3 research questions will suffice (numbers may differ by discipline).

Awesome! Very important resources and presented in an informative way to easily understand the golden thread. Indeed, thank you so much.

Well explained

The blog article on research aims, objectives, and questions by Grad Coach is a clear and insightful guide that aligns with my experiences in academic research. The article effectively breaks down the often complex concepts of research aims and objectives, providing a straightforward and accessible explanation. Drawing from my own research endeavors, I appreciate the practical tips offered, such as the need for specificity and clarity when formulating research questions. The article serves as a valuable resource for students and researchers, offering a concise roadmap for crafting well-defined research goals and objectives. Whether you’re a novice or an experienced researcher, this article provides practical insights that contribute to the foundational aspects of a successful research endeavor.

A great thanks for you. it is really amazing explanation. I grasp a lot and one step up to research knowledge.

I really found these tips helpful. Thank you very much Grad Coach.

I found this article helpful. Thanks for sharing this.

thank you so much, the explanation and examples are really helpful

Submit a Comment Cancel reply

Your email address will not be published. Required fields are marked *

Save my name, email, and website in this browser for the next time I comment.

• Print Friendly

• News & Highlights

• Publications and Documents
• Education in C/T Science
• Browse Our Courses
• C/T Research Academy
• K12 Investigator Training
• Harvard Catalyst On-Demand
• Translational Innovator
• SMART IRB Reliance Request
• Biostatistics Consulting
• Regulatory Support
• Pilot Funding
• Informatics Program
• Community Engagement
• Diversity Inclusion
• Research Enrollment and Diversity
• Harvard Catalyst Profiles

Creating a Good Research Question

• Advice & Growth
• Process in Practice

Successful translation of research begins with a strong question. How do you get started? How do good research questions evolve? And where do you find inspiration to generate good questions in the first place?  It’s helpful to understand existing frameworks, guidelines, and standards, as well as hear from researchers who utilize these strategies in their own work.

In the fall and winter of 2020, Naomi Fisher, MD, conducted 10 interviews with clinical and translational researchers at Harvard University and affiliated academic healthcare centers, with the purpose of capturing their experiences developing good research questions. The researchers featured in this project represent various specialties, drawn from every stage of their careers. Below you will find clips from their interviews and additional resources that highlight how to get started, as well as helpful frameworks and factors to consider. Additionally, visit the Advice & Growth section to hear candid advice and explore the Process in Practice section to hear how researchers have applied these recommendations to their published research.

• Naomi Fisher, MD , is associate professor of medicine at Harvard Medical School (HMS), and clinical staff at Brigham and Women’s Hospital (BWH). Fisher is founder and director of Hypertension Services and the Hypertension Specialty Clinic at the BWH, where she is a renowned endocrinologist. She serves as a faculty director for communication-related Boundary-Crossing Skills for Research Careers webinar sessions and the Writing and Communication Center .
• Christopher Gibbons, MD , is associate professor of neurology at HMS, and clinical staff at Beth Israel Deaconess Medical Center (BIDMC) and Joslin Diabetes Center. Gibbons’ research focus is on peripheral and autonomic neuropathies.
• Clare Tempany-Afdhal, MD , is professor of radiology at HMS and the Ferenc Jolesz Chair of Research, Radiology at BWH. Her major areas of research are MR imaging of the pelvis and image- guided therapy.
• David Sykes, MD, PhD , is assistant professor of medicine at Massachusetts General Hospital (MGH), he is also principal investigator at the Sykes Lab at MGH. His special interest area is rare hematologic conditions.
• Elliot Israel, MD , is professor of medicine at HMS, director of the Respiratory Therapy Department, the director of clinical research in the Pulmonary and Critical Care Medical Division and associate physician at BWH. Israel’s research interests include therapeutic interventions to alter asthmatic airway hyperactivity and the role of arachidonic acid metabolites in airway narrowing.
• Jonathan Williams, MD, MMSc , is assistant professor of medicine at HMS, and associate physician at BWH. He focuses on endocrinology, specifically unravelling the intricate relationship between genetics and environment with respect to susceptibility to cardiometabolic disease.
• Junichi Tokuda, PhD , is associate professor of radiology at HMS, and is a research scientist at the Department of Radiology, BWH. Tokuda is particularly interested in technologies to support image-guided “closed-loop” interventions. He also serves as a principal investigator leading several projects funded by the National Institutes of Health and industry.
• Osama Rahma, MD , is assistant professor of medicine at HMS and clinical staff member in medical oncology at Dana-Farber Cancer Institute (DFCI). Rhama is currently a principal investigator at the Center for Immuno-Oncology and Gastroenterology Cancer Center at DFCI. His research focus is on drug development of combinational immune therapeutics.
• Sharmila Dorbala, MD, MPH , is professor of radiology at HMS and clinical staff at BWH in cardiovascular medicine and radiology. She is also the president of the American Society of Nuclear Medicine. Dorbala’s specialty is using nuclear medicine for cardiovascular discoveries.
• Subha Ramani, PhD, MBBS, MMed , is associate professor of medicine at HMS, as well as associate physician in the Division of General Internal Medicine and Primary Care at BWH. Ramani’s scholarly interests focus on innovative approaches to teaching, learning and assessment of clinical trainees, faculty development in teaching, and qualitative research methods in medical education.
• Ursula Kaiser, MD , is professor at HMS and chief of the Division of Endocrinology, Diabetes and Hypertension, and senior physician at BWH. Kaiser’s research focuses on understanding the molecular mechanisms by which pulsatile gonadotropin-releasing hormone regulates the expression of luteinizing hormone and follicle-stimulating hormone genes.

Insights on Creating a Good Research Question

Play Junichi Tokuda video

Play Ursula Kaiser video

Start Successfully: Build the Foundation of a Good Research Question

Start Successfully Resources

Ideation in Device Development: Finding Clinical Need Josh Tolkoff, MS A lecture explaining the critical importance of identifying a compelling clinical need before embarking on a research project. Play Ideation in Device Development video .

Radical Innovation Jeff Karp, PhD This ThinkResearch podcast episode focuses on one researcher’s approach using radical simplicity to break down big problems and questions. Play Radical Innovation .

Using Healthcare Data: How can Researchers Come up with Interesting Questions? Anupam Jena, MD, PhD Another ThinkResearch podcast episode addresses how to discover good research questions by using a backward design approach which involves analyzing big data and allowing the research question to unfold from findings. Play Using Healthcare Data .

Important Factors: Consider Feasibility and Novelty

Refining Your Research Question 

Play video of Clare Tempany-Afdhal

Play Elliott Israel video

Frameworks and Structure: Evaluate Research Questions Using Tools and Techniques

Frameworks and Structure Resources

Designing Clinical Research Hulley et al. A comprehensive and practical guide to clinical research, including the FINER framework for evaluating research questions. Learn more about the book .

Translational Medicine Library Guide Queens University Library An introduction to popular frameworks for research questions, including FINER and PICO. Review translational medicine guide .

Asking a Good T3/T4 Question  Niteesh K. Choudhry, MD, PhD This video explains the PICO framework in practice as participants in a workshop propose research questions that compare interventions. Play Asking a Good T3/T4 Question video

Introduction to Designing & Conducting Mixed Methods Research An online course that provides a deeper dive into mixed methods’ research questions and methodologies. Learn more about the course

Network and Support: Find the Collaborators and Stakeholders to Help Evaluate Research Questions

Network & Support Resource

Bench-to-bedside, Bedside-to-bench Christopher Gibbons, MD In this lecture, Gibbons shares his experience of bringing research from bench to bedside, and from bedside to bench. His talk highlights the formation and evolution of research questions based on clinical need. Play Bench-to-bedside. 

How to write a research question

Last updated

7 February 2023

Reviewed by

Miroslav Damyanov

In this article, we take an in-depth look at what a research question is, the different types of research questions, and how to write one (with examples). Read on to get started with your thesis, dissertation, or research paper .

Make research less tedious

Dovetail streamlines research to help you uncover and share actionable insights

What is a research question?

A research question articulates exactly what you want to learn from your research. It stems directly from your research objectives, and you will arrive at an answer through data analysis and interpretation.

However, it is not that simple to write a research question—even when you know the question you intend to answer with your study. The main characteristics of a good research question are:

Feasible. You need to have the resources and abilities to examine the question, collect the data, and give answers.

Interesting. Create research questions that offer fascinating insights into your industry.

Novel. Research questions have to offer something new within your field of study.

Ethical. The research question topic should be approved by the relevant authorities and review boards.

Relevant. Your research question should lead to visible changes in society or your industry.

Usually, you write one single research question to guide your entire research paper. The answer becomes the thesis statement—the central position of your argument. A dissertation or thesis, on the other hand, may require multiple problem statements and research questions. However, they should be connected and focused on a specific problem.

Importance of the research question

A research question acts as a guide for your entire study. It serves two vital purposes:

to determine the specific issue your research paper addresses

to identify clear objectives

Therefore, it helps split your research into small steps that you need to complete to provide answers.

Your research question will also provide boundaries for your study, which help set limits and ensure cohesion.

Finally, it acts as a frame of reference for assessing your work. Bear in mind that research questions can evolve, shift, and change during the early stages of your study or project.

Types of research questions

The type of research you are conducting will dictate the type of research question to use. Primarily, research questions are grouped into three distinct categories of study:

qualitative

quantitative

mixed-method

Let’s look at each of these in turn:

Quantitative research questions

The number-one rule of quantitative research questions is that they are precise. They mainly include:

independent and dependent variables

the exact population being studied

the research design to be used

Therefore, you must frame and finalize quantitative research questions before starting the study.

Equally, a quantitative research question creates a link between itself and the research design. These questions cannot be answered with simple 'yes' or' no' responses, so they begin with words like 'does', 'do', 'are', and 'is'.

Quantitative research questions can be divided into three categories:

Relationship research questions usually leverage words such as 'trends' and 'association' because they include independent and dependent variables. They seek to define or explore trends and interactions between multiple variables.

Comparative research questions tend to analyze the differences between different groups to find an outcome variable. For instance, you may decide to compare two distinct groups where a specific variable is present in one and absent in the other.

How to Develop a Good Research Question? — Types & Examples

Cecilia is living through a tough situation in her research life. Figuring out where to begin, how to start her research study, and how to pose the right question for her research quest, is driving her insane. Well, questions, if not asked correctly, have a tendency to spiral us!

Image Source: https://phdcomics.com/

Questions lead everyone to answers. Research is a quest to find answers. Not the vague questions that Cecilia means to answer, but definitely more focused questions that define your research. Therefore, asking appropriate question becomes an important matter of discussion.

A well begun research process requires a strong research question. It directs the research investigation and provides a clear goal to focus on. Understanding the characteristics of comprising a good research question will generate new ideas and help you discover new methods in research.

In this article, we are aiming to help researchers understand what is a research question and how to write one with examples.

Table of Contents

What Is a Research Question?

A good research question defines your study and helps you seek an answer to your research. Moreover, a clear research question guides the research paper or thesis to define exactly what you want to find out, giving your work its objective. Learning to write a research question is the beginning to any thesis, dissertation , or research paper. Furthermore, the question addresses issues or problems which is answered through analysis and interpretation of data.

Why Is a Research Question Important?

A strong research question guides the design of a study. Moreover, it helps determine the type of research and identify specific objectives. Research questions state the specific issue you are addressing and focus on outcomes of the research for individuals to learn. Therefore, it helps break up the study into easy steps to complete the objectives and answer the initial question.

Types of Research Questions

Research questions can be categorized into different types, depending on the type of research you want to undergo. Furthermore, knowing the type of research will help a researcher determine the best type of research question to use.

1. Qualitative Research Question

Qualitative questions concern broad areas or more specific areas of research. However, unlike quantitative questions, qualitative research questions are adaptable, non-directional and more flexible. Qualitative research question focus on discovering, explaining, elucidating, and exploring.

i. Exploratory Questions

This form of question looks to understand something without influencing the results. The objective of exploratory questions is to learn more about a topic without attributing bias or preconceived notions to it.

Research Question Example: Asking how a chemical is used or perceptions around a certain topic.

ii. Predictive Questions

Predictive research questions are defined as survey questions that automatically predict the best possible response options based on text of the question. Moreover, these questions seek to understand the intent or future outcome surrounding a topic.

Research Question Example: Asking why a consumer behaves in a certain way or chooses a certain option over other.

iii. Interpretive Questions

This type of research question allows the study of people in the natural setting. The questions help understand how a group makes sense of shared experiences with regards to various phenomena. These studies gather feedback on a group’s behavior without affecting the outcome.

Research Question Example: How do you feel about AI assisting publishing process in your research?

2. Quantitative Research Question

Quantitative questions prove or disprove a researcher’s hypothesis through descriptions, comparisons, and relationships. These questions are beneficial when choosing a research topic or when posing follow-up questions that garner more information.

i. Descriptive Questions

It is the most basic type of quantitative research question and it seeks to explain when, where, why, or how something occurred. Moreover, they use data and statistics to describe an event or phenomenon.

Research Question Example: How many generations of genes influence a future generation?

ii. Comparative Questions

Sometimes it’s beneficial to compare one occurrence with another. Therefore, comparative questions are helpful when studying groups with dependent variables.

Example: Do men and women have comparable metabolisms?

iii. Relationship-Based Questions

This type of research question answers influence of one variable on another. Therefore, experimental studies use this type of research questions are majorly.

Example: How is drought condition affect a region’s probability for wildfires.  

How to Write a Good Research Question?

1. Select a Topic

The first step towards writing a good research question is to choose a broad topic of research. You could choose a research topic that interests you, because the complete research will progress further from the research question. Therefore, make sure to choose a topic that you are passionate about, to make your research study more enjoyable.

2. Conduct Preliminary Research

After finalizing the topic, read and know about what research studies are conducted in the field so far. Furthermore, this will help you find articles that talk about the topics that are yet to be explored. You could explore the topics that the earlier research has not studied.

3. Consider Your Audience

The most important aspect of writing a good research question is to find out if there is audience interested to know the answer to the question you are proposing. Moreover, determining your audience will assist you in refining your research question, and focus on aspects that relate to defined groups.

4. Generate Potential Questions

The best way to generate potential questions is to ask open ended questions. Questioning broader topics will allow you to narrow down to specific questions. Identifying the gaps in literature could also give you topics to write the research question. Moreover, you could also challenge the existing assumptions or use personal experiences to redefine issues in research.

5. Review Your Questions

Once you have listed few of your questions, evaluate them to find out if they are effective research questions. Moreover while reviewing, go through the finer details of the question and its probable outcome, and find out if the question meets the research question criteria.

6. Construct Your Research Question

There are two frameworks to construct your research question. The first one being PICOT framework , which stands for:

• Population or problem
• Intervention or indicator being studied
• Comparison group
• Outcome of interest
• Time frame of the study.

The second framework is PEO , which stands for:

• Population being studied
• Exposure to preexisting conditions
• Outcome of interest.

Research Question Examples

• How might the discovery of a genetic basis for alcoholism impact triage processes in medical facilities?
• How do ecological systems respond to chronic anthropological disturbance?
• What are demographic consequences of ecological interactions?
• What roles do fungi play in wildfire recovery?
• How do feedbacks reinforce patterns of genetic divergence on the landscape?
• What educational strategies help encourage safe driving in young adults?
• What makes a grocery store easy for shoppers to navigate?
• What genetic factors predict if someone will develop hypothyroidism?
• Does contemporary evolution along the gradients of global change alter ecosystems function?

How did you write your first research question ? What were the steps you followed to create a strong research question? Do write to us or comment below.

Qualitative Research Questions: Gain Powerful Insights + 25 Examples

We review the basics of qualitative research questions, including their key components, how to craft them effectively, & 25 example questions.

Einstein was many things—a physicist, a philosopher, and, undoubtedly, a mastermind. He also had an incredible way with words. His quote, "Everything that can be counted does not necessarily count; everything that counts cannot necessarily be counted," is particularly poignant when it comes to research. 

Some inquiries call for a quantitative approach, for counting and measuring data in order to arrive at general conclusions. Other investigations, like qualitative research, rely on deep exploration and understanding of individual cases in order to develop a greater understanding of the whole. That’s what we’re going to focus on today.

Qualitative research questions focus on the "how" and "why" of things, rather than the "what". They ask about people's experiences and perceptions , and can be used to explore a wide range of topics.

The following article will discuss the basics of qualitative research questions, including their key components, and how to craft them effectively. You'll also find 25 examples of effective qualitative research questions you can use as inspiration for your own studies.

Let’s get started!

What are qualitative research questions, and when are they used?

When researchers set out to conduct a study on a certain topic, their research is chiefly directed by an overarching question . This question provides focus for the study and helps determine what kind of data will be collected.

By starting with a question, we gain parameters and objectives for our line of research. What are we studying? For what purpose? How will we know when we’ve achieved our goals?

Of course, some of these questions can be described as quantitative in nature. When a research question is quantitative, it usually seeks to measure or calculate something in a systematic way.

For example:

• How many people in our town use the library?
• What is the average income of families in our city?
• How much does the average person weigh?

Other research questions, however—and the ones we will be focusing on in this article—are qualitative in nature. Qualitative research questions are open-ended and seek to explore a given topic in-depth.

According to the Australian & New Zealand Journal of Psychiatry , “Qualitative research aims to address questions concerned with developing an understanding of the meaning and experience dimensions of humans’ lives and social worlds.”

This type of research can be used to gain a better understanding of people’s thoughts, feelings and experiences by “addressing questions beyond ‘what works’, towards ‘what works for whom when, how and why, and focusing on intervention improvement rather than accreditation,” states one paper in Neurological Research and Practice .

Qualitative questions often produce rich data that can help researchers develop hypotheses for further quantitative study.

• What are people’s thoughts on the new library?
• How does it feel to be a first-generation student at our school?
• How do people feel about the changes taking place in our town?

As stated by a paper in Human Reproduction , “...‘qualitative’ methods are used to answer questions about experience, meaning, and perspective, most often from the standpoint of the participant. These data are usually not amenable to counting or measuring.”

Both quantitative and qualitative questions have their uses; in fact, they often complement each other. A well-designed research study will include a mix of both types of questions in order to gain a fuller understanding of the topic at hand.

If you would like to recruit unlimited participants for qualitative research for free and only pay for the interview you conduct, try using Respondent  today. 

Crafting qualitative research questions for powerful insights

Now that we have a basic understanding of what qualitative research questions are and when they are used, let’s take a look at how you can begin crafting your own.

According to a study in the International Journal of Qualitative Studies in Education, there is a certain process researchers should follow when crafting their questions, which we’ll explore in more depth.

1. Beginning the process 

Start with a point of interest or curiosity, and pose a draft question or ‘self-question’. What do you want to know about the topic at hand? What is your specific curiosity? You may find it helpful to begin by writing several questions.

For example, if you’re interested in understanding how your customer base feels about a recent change to your product, you might ask: 

• What made you decide to try the new product?
• How do you feel about the change?
• What do you think of the new design/functionality?
• What benefits do you see in the change?

2. Create one overarching, guiding question 

At this point, narrow down the draft questions into one specific question. “Sometimes, these broader research questions are not stated as questions, but rather as goals for the study.”

As an example of this, you might narrow down these three questions: 

into the following question: 

• What are our customers’ thoughts on the recent change to our product?

3. Theoretical framing 

As you read the relevant literature and apply theory to your research, the question should be altered to achieve better outcomes. Experts agree that pursuing a qualitative line of inquiry should open up the possibility for questioning your original theories and altering the conceptual framework with which the research began.

If we continue with the current example, it’s possible you may uncover new data that informs your research and changes your question. For instance, you may discover that customers’ feelings about the change are not just a reaction to the change itself, but also to how it was implemented. In this case, your question would need to reflect this new information: 

• How did customers react to the process of the change, as well as the change itself?

4. Ethical considerations 

A study in the International Journal of Qualitative Studies in Education stresses that ethics are “a central issue when a researcher proposes to study the lives of others, especially marginalized populations.” Consider how your question or inquiry will affect the people it relates to—their lives and their safety. Shape your question to avoid physical, emotional, or mental upset for the focus group.

In analyzing your question from this perspective, if you feel that it may cause harm, you should consider changing the question or ending your research project. Perhaps you’ve discovered that your question encourages harmful or invasive questioning, in which case you should reformulate it.

5. Writing the question 

The actual process of writing the question comes only after considering the above points. The purpose of crafting your research questions is to delve into what your study is specifically about” Remember that qualitative research questions are not trying to find the cause of an effect, but rather to explore the effect itself.

Your questions should be clear, concise, and understandable to those outside of your field. In addition, they should generate rich data. The questions you choose will also depend on the type of research you are conducting: 

• If you’re doing a phenomenological study, your questions might be open-ended, in order to allow participants to share their experiences in their own words.
• If you’re doing a grounded-theory study, your questions might be focused on generating a list of categories or themes.
• If you’re doing ethnography, your questions might be about understanding the culture you’re studying.

Whenyou have well-written questions, it is much easier to develop your research design and collect data that accurately reflects your inquiry.

In writing your questions, it may help you to refer to this simple flowchart process for constructing questions:

Download Free E-Book 

25 examples of expertly crafted qualitative research questions

It's easy enough to cover the theory of writing a qualitative research question, but sometimes it's best if you can see the process in practice. In this section, we'll list 25 examples of B2B and B2C-related qualitative questions.

Let's begin with five questions. We'll show you the question, explain why it's considered qualitative, and then give you an example of how it can be used in research.

1. What is the customer's perception of our company's brand?

Qualitative research questions are often open-ended and invite respondents to share their thoughts and feelings on a subject. This question is qualitative because it seeks customer feedback on the company's brand. 

This question can be used in research to understand how customers feel about the company's branding, what they like and don't like about it, and whether they would recommend it to others.

2. Why do customers buy our product?

This question is also qualitative because it seeks to understand the customer's motivations for purchasing a product. It can be used in research to identify the reasons  customers buy a certain product, what needs or desires the product fulfills for them, and how they feel about the purchase after using the product.

3. How do our customers interact with our products?

Again, this question is qualitative because it seeks to understand customer behavior. In this case, it can be used in research to see how customers use the product, how they interact with it, and what emotions or thoughts the product evokes in them.

4. What are our customers' biggest frustrations with our products?

By seeking to understand customer frustrations, this question is qualitative and can provide valuable insights. It can be used in research to help identify areas in which the company needs to make improvements with its products.

5. How do our customers feel about our customer service?

Rather than asking why customers like or dislike something, this question asks how they feel. This qualitative question can provide insights into customer satisfaction or dissatisfaction with a company. 

This type of question can be used in research to understand what customers think of the company's customer service and whether they feel it meets their needs.

20 more examples to refer to when writing your question

Now that you’re aware of what makes certain questions qualitative, let's move into 20 more examples of qualitative research questions:

• How do your customers react when updates are made to your app interface?
• How do customers feel when they complete their purchase through your ecommerce site?
• What are your customers' main frustrations with your service?
• How do people feel about the quality of your products compared to those of your competitors?
• What motivates customers to refer their friends and family members to your product or service?
• What are the main benefits your customers receive from using your product or service?
• How do people feel when they finish a purchase on your website?
• What are the main motivations behind customer loyalty to your brand?
• How does your app make people feel emotionally?
• For younger generations using your app, how does it make them feel about themselves?
• What reputation do people associate with your brand?
• How inclusive do people find your app?
• In what ways are your customers' experiences unique to them?
• What are the main areas of improvement your customers would like to see in your product or service?
• How do people feel about their interactions with your tech team?
• What are the top five reasons people use your online marketplace?
• How does using your app make people feel in terms of connectedness?
• What emotions do people experience when they're using your product or service?
• Aside from the features of your product, what else about it attracts customers?
• How does your company culture make people feel?

As you can see, these kinds of questions are completely open-ended. In a way, they allow the research and discoveries made along the way to direct the research. The questions are merely a starting point from which to explore.

This video offers tips on how to write good qualitative research questions, produced by Qualitative Research Expert, Kimberly Baker.

Wrap-up: crafting your own qualitative research questions.

Over the course of this article, we've explored what qualitative research questions are, why they matter, and how they should be written. Hopefully you now have a clear understanding of how to craft your own.

Remember, qualitative research questions should always be designed to explore a certain experience or phenomena in-depth, in order to generate powerful insights. As you write your questions, be sure to keep the following in mind:

• Are you being inclusive of all relevant perspectives?
• Are your questions specific enough to generate clear answers?
• Will your questions allow for an in-depth exploration of the topic at hand?
• Do the questions reflect your research goals and objectives?

If you can answer "yes" to all of the questions above, and you've followed the tips for writing qualitative research questions we shared in this article, then you're well on your way to crafting powerful queries that will yield valuable insights.

Download Free E-Book

Asking the right questions in the right way is the key to research success. That’s true for not just the discussion guide but for every step of a research project. Following are 100+ questions that will take you from defining your research objective through  screening and participant discussions.

Fill out the form below to access free e-book! 

Recommend Resources:

• How to Recruit Participants for Qualitative Research
• The Best UX Research Tools of 2022
• 10 Smart Tips for Conducting Better User Interviews
• 50 Powerful Questions You Should Ask In Your Next User Interview
• How To Find Participants For User Research: 13 Ways To Make It Happen
• UX Diary Study: 5 Essential Tips For Conducing Better Studies
• User Testing Recruitment: 10 Smart Tips To Find Participants Fast
• Qualitative Research Questions: Gain Powerful Insights + 25
• How To Successfully Recruit Participants for A Study (2022 Edition)
• How To Properly Recruit Focus Group Participants (2022 Edition)
• The Best Unmoderated Usability Testing Tools of 2022

50 Powerful User Interview Questions You Should Consider Asking

We researched the best user interview questions you can use for your qualitative research studies. Use these 50 sample questions for your next...

How To ​​Unleash Your Extra Income Potential With Respondent

The number one question we get from new participants is “how can I get invited to participate in more projects.” In this article, we’ll discuss a few...

Understanding Why High-Quality Research Needs High-Quality Participants

Why are high-quality participants essential to your research? Read here to find out who they are, why you need them, and how to find them.

• Solutions Industry Gaming Automotive Sports and events Education Government Travel & Hospitality Financial Services Healthcare Member Experience Technology Use case AskWhy Communities Audience InsightsHub InstantAnswers Digsite LivePolls Journey Mapping GDPR Positive People Science 360 Feedback Surveys Research Edition
• Resources Blog eBooks Survey Templates Case Studies Training Webinars Help center

Research Questions: Types and Research Question Examples

The complete guide to research questions, including examples and sample research questions.

Research questions are critical components of any scientific investigation, guiding researchers toward focused preliminary research and assisting them in producing significant results. They provide a clear direction and purpose for the research paper and serve as the cornerstone.

In this article, we will discuss the significance of research questions and present 27 examples from diverse fields to demonstrate their variety and application.

What are the research questions?

Research questions are defined as fundamental questions that facilitate a research project, a research study, a dissertation, a thesis, or a review. It allows researchers to collect relevant information to narrow the study's purpose and solve the research problem.

Asking appropriate research questions is the most crucial step in market research projects. You can use the insights from your own research questions to determine the path of the study. These insights also play an essential role in conducting a survey, analyzing obtained data, and reporting the analyzed information.

Choosing the right research questions helps you decide whether qualitative and quantitative research methods are best. The main objective of your research and the research theme define the type of qualitative or quantitative research questions you use.

The target audience and kind of research you're conducting also play significant roles. Below are a few research question ideas and good research question examples.

27 Research questions examples

To develop research questions for your academic research or marketing study, you must understand the types of questions available. Let's look at examples of research questions and sample research questions in general. Use these existing methods or research question examples to build beautiful surveys.

01. Open-ended research question

Open-ended questions are widely used in qualitative research and are common examples of qualitative research questions. Open-ended questions capture open responses from a research audience and open the door for text-based analysis of the data you receive.

This type of question forms the foundation of online qualitative research conducted using surveys and questionnaires.

Below is an example of an open-ended research question:

02. Multiple choice research question

Researchers use multiple-choice research questions to capture single or multiple responses from your research audience. They typically use these market research questions when conducting poll-based research, where the audience needs to select multiple responses to one problem. It can also be used with single-select answers to limit the number of answers a respondent can choose.

Below is an example of a multiple-choice research question with a single-select answer option:

03. Rank order scaling research question

This is a ranking-type question that offers multiple answer options. The participant selects answers in order of preference. Researchers usually use these research questions to understand respondents' opinions on preferred brands or products.

You can use data from rank order questions to determine which product a respondent prefers, even if they enjoy multiple products. For example, someone may like chocolates, cakes, and candy, but which do they like the most?

Rank-order scaling questions are the right research questions to determine which dessert is most loved by the respondent.

Below is a typical example of rank order:

04. Rating scale research question

Rating scale research questions capture responses based on a continuous scale rather than individual points. It is often used in medical research visual analog scales or pain scales, where patients need to rate their pain level. Another example would be a typical experience-based rating scale, like the example below.

05. Net promoter score question

Brands typically use a Net Promoter Score question to evaluate customer loyalty and brand recommendations. This question type is prevalent in consumer research, where this single question can provide numeric insights into the customer experience.

The data collected from Net Promoter Score questions allows you to see how many of your brand's followers are actively promoting your brand. You also get insight into how many are actively not recommending your products. For example, respondents answer this question on a scale of 0-10:

As per their rankings, respondents are classified under either of the three groups: Detractors (0-6), Passives (7-8), and Promoters (9-10).

06. Likert scale research question

The Likert scale question presents a psychometric scale with different answer options such as agree/disagree, very frequently/not very often, important/unimportant, and other similar polarizing nature questions. Generally divided into even and odd Likert scale questions, they are highly popular with researchers due to the accuracy of their results.

07. Semantic differential scale research question

A semantic differential scale question quantifies the feelings and opinions of a respondent. This question type uses a multiple-point rating scale to understand better the respondent's feelings on a particular service, brand, organization, or product. The scale features polarized opinions on either end, with a neutral option in the middle.

08. Stapel scale research question

It is a unipolar research question with a +5 to -5 rating scale for the respondents to rate a single factor. These questions often involve offering the respondent an adjective or trait in conjunction with a brand or product. The respondent uses the scale to determine whether the attribute accurately or inaccurately describes the brand, product, or organization.

09. Constant sum research question

A numeric answer question allows a researcher to collect ratio data about the answer options' factors. Respondents can assign a particular value to an entity, and the other entities can be comparatively rated.

10. Demographic research question

Demographic questions are based on a person's age, gender, family income, race, ethnicity, education, and other defining factors. Research about whether a specific product will be effective with a particular age or gender group can be carried out using demographic research questions.

11. Matrix table research question

It is a multiple-choice, close-ended question where multiple parameters are rated using the same column answer options. Matrix questions work similarly to any other scale questions but allow for more efficient use of space. Instead of asking five questions about the quality of different customer experiences, you can use just one question to capture the data.

12. Side-by-side matrix research question

Side-by-side matrix research questions allow the respondent to rate multiple variables at once. Like a single matrix, these research questions will enable you to compact your survey. However, you mustn't overload respondents with too many matrix questions, as they require more thought to answer. It can lead to high dropout rates.

13. Static content question

This question is an option for the researchers to include descriptive research questions such as presentation text, heading, or subheading. Static content isn't technically a question, as it is used for display purposes only. Instead, your static content can provide participants with important information about a section or your survey.

14. Miscellaneous question

Miscellaneous questions allow you to ask questions that don't fit into another category. Some types of demographic or categorizing questions are best used as miscellaneous questions.

15. Visual analog scale question

A visual analog scale is used to analyze pain levels among patients and generally evaluate characteristics across a constant range of values. It gives a picture or graphic that depicts various feelings on a scale. The respondent uses the images to help determine where they fall on the scale.

16. Image chooser-type question

Images are perfect tools to enhance user experience and, in turn, increase response rates for research. Image research questions help make your survey more visually appealing while decreasing the time a respondent needs to answer a question. Using select one, select many, or image rating matrix question options prompts several respondents to reply to the research survey.

17. Data reference question

Reference data research questions are used to accumulate or approve zip code data against standardized data.

18. Upload data question

Respondents can upload images, digital signatures, or videos with their research responses. Upload data questions are the right research questions for collecting signatures or accepting submissions.

19. Choice model question

Conjoint analysis and Maximum Difference questions fall under the category of choice model research questions. Conjoint analysis is used to understand respondent preferences about two or more entities. Maximum Difference is used to rate up to 30 factors such as features, interests, the scope of improvement, or the potential positioning of an upcoming product.

20. Dichotomous research question

These question types have Yes/No/Maybe, True/False, and Agree/Disagree answer options. Using them extensively in research is not advised due to the limited insights received.

21. Leading research question

A leading question is a market research question that pushes respondents to answer a particular question in a specific manner based on how they are framed. Leading questions often already contain information that the survey creator wants to confirm rather than try to get a correct and unbiased answer to that question.

22. Text slider research question

A text slider research question is a rating scale question type that uses an interactive slider to select the most appropriate option. Rating scales are often used to measure the direction and intensity of attitudes. The scale is well-defined and increases at an equal rate.

23. Push to the social research question

Push to social research questions allows respondents to share positive reviews or feedback on social media sites like Facebook and Twitter. This question creates a positive feeling about your brand on social media. Alternatively, this can be effectively used to collect and address negative feedback before it goes out on social media.

24. Max diff research question

Max Diff is a question type where respondents are given a set of attributes and asked to indicate the best and worst. In this research question type, there is only one of each option in the final response. For example, if a bank wants to understand payment merchants' preferences, the question can be asked in the following format.

25. Van Westendorp-price sensitivity research Question

The Van Westendorp-Price Sensitivity is a technique for market researchers to gauge consumer perceptions of products or services' value. It helps in understanding the need to tweak the price and offering. For example, if a software product manufacturer wants to know how to price a product, the following question could be asked:

26. Date/time research question

The date/Time research question type allows for collecting date/time information filled in by a respondent. For example, the following question can answer questions about the date of birth.

27. CAPTCHA research question

This research question type limits the number of phony responses in a survey or data collection by automated computer programs.

Importance of using the right research questions

When a research program is initiated, it requires a channel to accurately collect data for the study. Research questions form this channel and help a researcher to kick-start the research.

As the research continues, these questions are molded according to the original insights, which shape a practical study. Your first research questions may not be the final step in the research process, but they are the first to build your research hypothesis.

The importance of research questions can be highly subjective. For some researchers, formulating research questions might be necessary because they provide insights into essential decision-making factors.

Or example, a focused research question could give you vital data about funding needs or how to find the right resources to reach business goals.

How to write a research question to capture accurate information

What are the good research questions? Specific research questions are much more useful than template questions. Follow these six steps to learn how to write questions for research:

• Select a broad research topic that interests the target audience: You must choose an intriguing topic to target respondents. Interesting research topics encourage respondents to complete the survey on time. The problem should be vague enough that you can create plenty of the right research questions. You don't want your topic to be so specific that you can't produce enough questions to gather the needed data.
• Conduct rough research on your topic: Conduct primary research to analyze what information is available and what can be explored. This way, you can decide which case is most likely to achieve the best results based on what data is not currently available.
• Keep the target audience in mind: You must keep your target audience in mind and slowly narrow your research to a topic that caters to a particular set of people. It will help gather precise research information to make products and services customer-centric and boost your business.
• Frame appropriate questions: Draft a research questionnaire with open-ended and closed-ended questions to help you get the necessary information. You can use question framing to help you get the most information out of a respondent. For example, offer an open-ended and closed-ended questions about one particular product next to one another in your survey.
• Analyze these research questions: Once the questions are framed and ready to be sent out, you must analyze the questions' effectiveness. If there is room for improvement, these questions need to be revisited and reframed.
• Brainstorm the possible outcomes: After creating appropriate questions, you can map out your questions' potential responses. What types of answers are you expecting? Will they support your current plan? If not, what changes can you make to serve customers better based on their responses? This step helps prepare everyone involved in the survey and data analysis of a potential plan of action based on the study's top possible outcomes.

Three points to remember while writing research questions: Ordering your questions is vital to give a sense of flow to the survey. Always rank your items from simple concepts to more complex ones. Here are tips on how to write a research question.

• Right research questions start with a problem that needs to be solved.
• Research questions must be engaging enough for customers or employees to invest their time. At the same time, your questions need to provide data that can actually be used to better your brand or organization.
• Your questions should be straightforward to understand. It helps keep respondents engaged while also collecting the most accurate answers. If a respondent doesn't understand a problem, they may back out of the survey or choose an answer randomly.

What are examples of good research questions?

Clear, specific, pertinent, and capable of producing new knowledge with existing knowledge or insights are all characteristics of good research questions. Here are a few examples of good research questions from many disciplines:

• Question: What specifications would you like us to launch with our next mobile phone? The reason why it is a good research question: The question asks about a specific product. It will give respondents room to explain what they expect from an upcoming product.
• Question: What steps do you suggest to tackle the current situation of world poverty? The reason why it is a good research question: This question is simply put in practical terms so that the respondents can reply honestly to this open-ended question.
• Question: Among all our products, which one do you think is the most successful? The reason why it is a good research question: By asking respondents which product they think is most successful, you gain valuable insight into the perception of your various products.
• Question: How can online users deal with trolls on social networking websites? The reason why it is a broad research question: These are focused research questions that are well-constructed and understandable.
• Question: As a customer, what qualities in an organization appeal to you, and what can be done to make you stay loyal? The reason why it is a broad research question: The reason why it is a good research question: This question is complicated yet conveys the message.

It is important to ensure that research questions are specific, relevant, and attainable. Researchers can then begin with relevant questions that have the potential to make significant improvements to their respective professions.

CREATE, SEND & ANALYZE YOUR ONLINE SURVEY COMPLETELY FREE

• Sample questions
• Sample reports
• Survey logic
• Integrations
• Professional services
• Survey Software
• Customer Experience
• Communities
• Polls Explore the QuestionPro Poll Software - The World's leading Online Poll Maker & Creator. Create online polls, distribute them using email and multiple other options and start analyzing poll results.
• Research Edition
• InsightsHub
• Survey Templates
• Case Studies
• AI in Market Research
• Quiz Templates
• Qualtrics Alternative Explore the list of features that QuestionPro has compared to Qualtrics and learn how you can get more, for less.
• SurveyMonkey Alternative
• VisionCritical Alternative
• Medallia Alternative
• Likert Scale Complete Likert Scale Questions, Examples and Surveys for 5, 7 and 9 point scales. Learn everything about Likert Scale with corresponding example for each question and survey demonstrations.
• Conjoint Analysis
• Net Promoter Score (NPS) Learn everything about Net Promoter Score (NPS) and the Net Promoter Question. Get a clear view on the universal Net Promoter Score Formula, how to undertake Net Promoter Score Calculation followed by a simple Net Promoter Score Example.
• Offline Surveys
• Customer Satisfaction Surveys
• Employee Survey Software Employee survey software & tool to create, send and analyze employee surveys. Get real-time analysis for employee satisfaction, engagement, work culture and map your employee experience from onboarding to exit!
• Market Research Survey Software Real-time, automated and advanced market research survey software & tool to create surveys, collect data and analyze results for actionable market insights.
• GDPR & EU Compliance
• Employee Experience
• Customer Journey
• Executive Team
• In the news
• Testimonials
• Advisory Board

QuestionPro in your language

• Encuestas Online
• Pesquisa Online
• Umfrage Software
• برامج للمسح

Awards & certificates

The experience journal.

Find innovative ideas about Experience Management from the experts

• © 2021 QuestionPro Survey Software | +1 (800) 531 0228
• Privacy Statement
• Terms of Use
• Cookie Settings

83 Qualitative Research Questions & Examples

Qualitative research questions help you understand consumer sentiment. They’re strategically designed to show organizations how and why people feel the way they do about a brand, product, or service. It looks beyond the numbers and is one of the most telling types of market research a company can do.

The UK Data Service describes this perfectly, saying, “The value of qualitative research is that it gives a voice to the lived experience .”

Read on to see seven use cases and 83 qualitative research questions, with the added bonus of examples that show how to get similar insights faster with Similarweb Research Intelligence.

What is a qualitative research question?

A qualitative research question explores a topic in-depth, aiming to better understand the subject through interviews, observations, and other non-numerical data. Qualitative research questions are open-ended, helping to uncover a target audience’s opinions, beliefs, and motivations.

How to choose qualitative research questions?

Choosing the right qualitative research questions can be incremental to the success of your research and the findings you uncover. Here’s my six-step process for choosing the best qualitative research questions.

• Start by understanding the purpose of your research. What do you want to learn? What outcome are you hoping to achieve?
• Consider who you are researching. What are their experiences, attitudes, and beliefs? How can you best capture these in your research questions ?
• Keep your questions open-ended . Qualitative research questions should not be too narrow or too broad. Aim to ask specific questions to provide meaningful answers but broad enough to allow for exploration.
• Balance your research questions. You don’t want all of your questions to be the same type. Aim to mix up your questions to get a variety of answers.
• Ensure your research questions are ethical and free from bias. Always have a second (and third) person check for unconscious bias.
• Consider the language you use. Your questions should be written in a way that is clear and easy to understand. Avoid using jargon , acronyms, or overly technical language.

Types of qualitative research questions

For a question to be considered qualitative, it usually needs to be open-ended. However, as I’ll explain, there can sometimes be a slight cross-over between quantitative and qualitative research questions.

Open-ended questions

These allow for a wide range of responses and can be formatted with multiple-choice answers or a free-text box to collect additional details. The next two types of qualitative questions are considered open questions, but each has its own style and purpose.

• Probing questions are used to delve deeper into a respondent’s thoughts, such as “Can you tell me more about why you feel that way?”
• Comparative questions ask people to compare two or more items, such as “Which product do you prefer and why?” These qualitative questions are highly useful for understanding brand awareness , competitive analysis , and more.

Closed-ended questions

These ask respondents to choose from a predetermined set of responses, such as “On a scale of 1-5, how satisfied are you with the new product?” While they’re traditionally quantitative, adding a free text box that asks for extra comments into why a specific rating was chosen will provide qualitative insights alongside their respective quantitative research question responses.

• Ranking questions get people to rank items in order of preference, such as “Please rank these products in terms of quality.” They’re advantageous in many scenarios, like product development, competitive analysis, and brand awareness.
• Likert scale questions ask people to rate items on a scale, such as “On a scale of 1-5, how satisfied are you with the new product?” Ideal for placement on websites and emails to gather quick, snappy feedback.

Qualitative research question examples

There are many applications of qualitative research and lots of ways you can put your findings to work for the success of your business. Here’s a summary of the most common use cases for qualitative questions and examples to ask.

Qualitative questions for identifying customer needs and motivations

These types of questions help you find out why customers choose products or services and what they are looking for when making a purchase.

• What factors do you consider when deciding to buy a product?
• What would make you choose one product or service over another?
• What are the most important elements of a product that you would buy?
• What features do you look for when purchasing a product?
• What qualities do you look for in a company’s products?
• Do you prefer localized or global brands when making a purchase?
• How do you determine the value of a product?
• What do you think is the most important factor when choosing a product?
• How do you decide if a product or service is worth the money?
• Do you have any specific expectations when purchasing a product?
• Do you prefer to purchase products or services online or in person?
• What kind of customer service do you expect when buying a product?
• How do you decide when it is time to switch to a different product?
• Where do you research products before you decide to buy?
• What do you think is the most important customer value when making a purchase?

Qualitative research questions to enhance customer experience

Use these questions to reveal insights into how customers interact with a company’s products or services and how those experiences can be improved.

• What aspects of our product or service do customers find most valuable?
• How do customers perceive our customer service?
• What factors are most important to customers when purchasing?
• What do customers think of our brand?
• What do customers think of our current marketing efforts?
• How do customers feel about the features and benefits of our product?
• How do customers feel about the price of our product or service?
• How could we improve the customer experience?
• What do customers think of our website or app?
• What do customers think of our customer support?
• What could we do to make our product or service easier to use?
• What do customers think of our competitors?
• What is your preferred way to access our site?
• How do customers feel about our delivery/shipping times?
• What do customers think of our loyalty programs?

Qualitative research question example for customer experience

• ‍♀️ Question: What is your preferred way to access our site?
• Insight sought: How mobile-dominant are consumers? Should you invest more in mobile optimization or mobile marketing?
• Challenges with traditional qualitative research methods: While using this type of question is ideal if you have a large database to survey when placed on a site or sent to a limited customer list, it only gives you a point-in-time perspective from a limited group of people.
• A new approach: You can get better, broader insights quicker with Similarweb Digital Research Intelligence. To fully inform your research, you need to know preferences at the industry or market level.
• ⏰ Time to insight: 30 seconds
• ✅ How it’s done: Similarweb offers multiple ways to answer this question without going through a lengthy qualitative research process. 

First, I’m going to do a website market analysis of the banking credit and lending market in the finance sector to get a clearer picture of industry benchmarks.

Here, I can view device preferences across any industry or market instantly. It shows me the device distribution for any country across any period. This clearly answers the question of how mobile dominate my target audience is , with 59.79% opting to access site via a desktop vs. 40.21% via mobile

I then use the trends section to show me the exact split between mobile and web traffic for each key player in my space. Let’s say I’m about to embark on a competitive campaign that targets customers of Chase and Bank of America ; I can see both their audiences are highly desktop dominant compared with others in their space .

Qualitative question examples for developing new products or services

Research questions like this can help you understand customer pain points and give you insights to develop products that meet those needs.

• What is the primary reason you would choose to purchase a product from our company?
• How do you currently use products or services that are similar to ours?
• Is there anything that could be improved with products currently on the market?
• What features would you like to see added to our products?
• How do you prefer to contact a customer service team?
• What do you think sets our company apart from our competitors?
• What other product or service offerings would like to see us offer?
• What type of information would help you make decisions about buying a product?
• What type of advertising methods are most effective in getting your attention?
• What is the biggest deterrent to purchasing products from us?

Qualitative research question example for service development

• ‍♀️ Question: What type of advertising methods are most effective in getting your attention?
• Insight sought: The marketing channels and/or content that performs best with a target audience .
• Challenges with traditional qualitative research methods: When using qualitative research surveys to answer questions like this, the sample size is limited, and bias could be at play.
• A better approach: The most authentic insights come from viewing real actions and results that take place in the digital world. No questions or answers are needed to uncover this intel, and the information you seek is readily available in less than a minute.
• ⏰ Time to insight: 5 minutes
• ✅ How it’s done: There are a few ways to approach this. You can either take an industry-wide perspective or hone in on specific competitors to unpack their individual successes. Here, I’ll quickly show a snapshot with a whole market perspective.

Using the market analysis element of Similarweb Digital Intelligence, I select my industry or market, which I’ve kept as banking and credit. A quick click into marketing channels shows me which channels drive the highest traffic in my market. Taking direct traffic out of the equation, for now, I can see that referrals and organic traffic are the two highest-performing channels in this market.

Similarweb allows me to view the specific referral partners and pages across these channels. 

Looking closely at referrals in this market, I’ve chosen chase.com and its five closest rivals . I select referrals in the channel traffic element of marketing channels. I see that Capital One is a clear winner, gaining almost 25 million visits due to referral partnerships.

Next, I get to see exactly who is referring traffic to Capital One and the total traffic share for each referrer. I can see the growth as a percentage and how that has changed, along with an engagement score that rates the average engagement level of that audience segment. This is particularly useful when deciding on which new referral partnerships to pursue.  

Once I’ve identified the channels and campaigns that yield the best results, I can then use Similarweb to dive into the various ad creatives and content that have the greatest impact.

These ads are just a few of those listed in the creatives section from my competitive website analysis of Capital One. You can filter this list by the specific campaign, publishers, and ad networks to view those that matter to you most. You can also discover video ad creatives in the same place too.

In just five minutes ⏰ 

• I’ve captured audience loyalty statistics across my market
• Spotted the most competitive players
• Identified the marketing channels my audience is most responsive to
• I know which content and campaigns are driving the highest traffic volume
• I’ve created a target list for new referral partners and have been able to prioritize this based on results and engagement figures from my rivals
• I can see the types of creatives that my target audience is responding to, giving me ideas for ways to generate effective copy for future campaigns

Qualitative questions to determine pricing strategies

Companies need to make sure pricing stays relevant and competitive. Use these questions to determine customer perceptions on pricing and develop pricing strategies to maximize profits and reduce churn.

• How do you feel about our pricing structure?
• How does our pricing compare to other similar products?
• What value do you feel you get from our pricing?
• How could we make our pricing more attractive?
• What would be an ideal price for our product?
• Which features of our product that you would like to see priced differently?
• What discounts or deals would you like to see us offer?
• How do you feel about the amount you have to pay for our product?

Get Faster Answers to Qualitative Research Questions with Similarweb Today

Qualitative research question example for determining pricing strategies

• ‍♀️ Question: What discounts or deals would you like to see us offer?
• Insight sought: The promotions or campaigns that resonate with your target audience.
• Challenges with traditional qualitative research methods: Consumers don’t always recall the types of ads or campaigns they respond to. Over time, their needs and habits change. Your sample size is limited to those you ask, leaving a huge pool of unknowns at play.
• A better approach: While qualitative insights are good to know, you get the most accurate picture of the highest-performing promotion and campaigns by looking at data collected directly from the web. These analytics are real-world, real-time, and based on the collective actions of many, instead of the limited survey group you approach. By getting a complete picture across an entire market, your decisions are better informed and more aligned with current market trends and behaviors.
• ✅ How it’s done: Similarweb’s Popular Pages feature shows the content, products, campaigns, and pages with the highest growth for any website. So, if you’re trying to unpack the successes of others in your space and find out what content resonates with a target audience, there’s a far quicker way to get answers to these questions with Similarweb.

Here, I’m using Capital One as an example site. I can see trending pages on their site showing the largest increase in page views. Other filters include campaign, best-performing, and new–each of which shows you page URLs, share of traffic, and growth as a percentage. This page is particularly useful for staying on top of trending topics , campaigns, and new content being pushed out in a market by key competitors.

Qualitative research questions for product development teams

It’s vital to stay in touch with changing consumer needs. These questions can also be used for new product or service development, but this time, it’s from the perspective of a product manager or development team. 

• What are customers’ primary needs and wants for this product?
• What do customers think of our current product offerings?
• What is the most important feature or benefit of our product?
• How can we improve our product to meet customers’ needs better?
• What do customers like or dislike about our competitors’ products?
• What do customers look for when deciding between our product and a competitor’s?
• How have customer needs and wants for this product changed over time?
• What motivates customers to purchase this product?
• What is the most important thing customers want from this product?
• What features or benefits are most important when selecting a product?
• What do customers perceive to be our product’s pros and cons?
• What would make customers switch from a competitor’s product to ours?
• How do customers perceive our product in comparison to similar products?
• What do customers think of our pricing and value proposition?
• What do customers think of our product’s design, usability, and aesthetics?

Qualitative questions examples to understand customer segments

Market segmentation seeks to create groups of consumers with shared characteristics. Use these questions to learn more about different customer segments and how to target them with tailored messaging.

• What motivates customers to make a purchase?
• How do customers perceive our brand in comparison to our competitors?
• How do customers feel about our product quality?
• How do customers define quality in our products?
• What factors influence customers’ purchasing decisions ?
• What are the most important aspects of customer service?
• What do customers think of our customer service?
• What do customers think of our pricing?
• How do customers rate our product offerings?
• How do customers prefer to make purchases (online, in-store, etc.)?

Qualitative research question example for understanding customer segments

• ‍♀️ Question: Which social media channels are you most active on?
• Insight sought: Formulate a social media strategy . Specifically, the social media channels most likely to succeed with a target audience.
• Challenges with traditional qualitative research methods: Qualitative research question responses are limited to those you ask, giving you a limited sample size. Questions like this are usually at risk of some bias, and this may not be reflective of real-world actions.
• A better approach: Get a complete picture of social media preferences for an entire market or specific audience belonging to rival firms. Insights are available in real-time, and are based on the actions of many, not a select group of participants. Data is readily available, easy to understand, and expandable at a moment’s notice.
• ✅ How it’s done: Using Similarweb’s website analysis feature, you can get a clear breakdown of social media stats for your audience using the marketing channels element. It shows the percentage of visits from each channel to your site, respective growth, and specific referral pages by each platform. All data is expandable, meaning you can select any platform, period, and region to drill down and get more accurate intel, instantly.

This example shows me Bank of America’s social media distribution, with YouTube , Linkedin , and Facebook taking the top three spots, and accounting for almost 80% of traffic being driven from social media.

When doing any type of market research, it’s important to benchmark performance against industry averages and perform a social media competitive analysis to verify rival performance across the same channels.

Qualitative questions to inform competitive analysis

Organizations must assess market sentiment toward other players to compete and beat rival firms. Whether you want to increase market share , challenge industry leaders , or reduce churn, understanding how people view you vs. the competition is key.

• What is the overall perception of our competitors’ product offerings in the market?
• What attributes do our competitors prioritize in their customer experience?
• What strategies do our competitors use to differentiate their products from ours?
• How do our competitors position their products in relation to ours?
• How do our competitors’ pricing models compare to ours?
• What do consumers think of our competitors’ product quality?
• What do consumers think of our competitors’ customer service?
• What are the key drivers of purchase decisions in our market?
• What is the impact of our competitors’ marketing campaigns on our market share ? 10. How do our competitors leverage social media to promote their products?

Qualitative research question example for competitive analysis

• ‍♀️ Question: What other companies do you shop with for x?
• Insight sought: W ho are your competitors? Which of your rival’s sites do your customers visit? How loyal are consumers in your market?
• Challenges with traditional qualitative research methods:  Sample size is limited, and customers could be unwilling to reveal which competitors they shop with, or how often they around. Where finances are involved, people can act with reluctance or bias, and be unwilling to reveal other suppliers they do business with.
• A better approach: Get a complete picture of your audience’s loyalty, see who else they shop with, and how many other sites they visit in your competitive group. Find out the size of the untapped opportunity and which players are doing a better job at attracting unique visitors – without having to ask people to reveal their preferences.
• ✅ How it’s done: Similarweb website analysis shows you the competitive sites your audience visits, giving you access to data that shows cross-visitation habits, audience loyalty, and untapped potential in a matter of minutes.

Using the audience interests element of Similarweb website analysis, you can view the cross-browsing behaviors of a website’s audience instantly. You can see a matrix that shows the percentage of visitors on a target site and any rival site they may have visited.

With the Similarweb audience overlap feature, view the cross-visitation habits of an audience across specific websites. In this example, I chose chase.com and its four closest competitors to review. For each intersection, you see the number of unique visitors and the overall proportion of each site’s audience it represents. It also shows the volume of unreached potential visitors.

Here, you can see a direct comparison of the audience loyalty represented in a bar graph. It shows a breakdown of each site’s audience based on how many other sites they have visited. Those sites with the highest loyalty show fewer additional sites visited.

From the perspective of chase.com, I can see 47% of their visitors do not visit rival sites. 33% of their audience visited 1 or more sites in this group, 14% visited 2 or more sites, 4% visited 3 or more sites, and just 0.8% viewed all sites in this comparison. 

How to answer qualitative research questions with Similarweb

Similarweb Research Intelligence drastically improves market research efficiency and time to insight. Both of these can impact the bottom line and the pace at which organizations can adapt and flex when markets shift, and rivals change tactics.

Outdated practices, while still useful, take time . And with a quicker, more efficient way to garner similar insights, opting for the fast lane puts you at a competitive advantage.

With a birds-eye view of the actions and behaviors of companies and consumers across a market , you can answer certain research questions without the need to plan, do, and review extensive qualitative market research .

Wrapping up

Qualitative research methods have been around for centuries. From designing the questions to finding the best distribution channels, collecting and analyzing findings takes time to get the insights you need. Similarweb Digital Research Intelligence drastically improves efficiency and time to insight. Both of which impact the bottom line and the pace at which organizations can adapt and flex when markets shift.

Similarweb’s suite of digital intelligence solutions offers unbiased, accurate, honest insights you can trust for analyzing any industry, market, or audience.

• Methodologies used for data collection are robust, transparent, and trustworthy.
• Clear presentation of data via an easy-to-use, intuitive platform.
• It updates dynamically–giving you the freshest data about an industry or market.
• Data is available via an API – so you can plug into platforms like Tableau or PowerBI to streamline your analyses.
• Filter and refine results according to your needs.

Are quantitative or qualitative research questions best?

Both have their place and purpose in market research. Qualitative research questions seek to provide details, whereas quantitative market research gives you numerical statistics that are easier and quicker to analyze. You get more flexibility with qualitative questions, and they’re non-directional.

What are the advantages of qualitative research?

Qualitative research is advantageous because it allows researchers to better understand their subject matter by exploring people’s attitudes, behaviors, and motivations in a particular context. It also allows researchers to uncover new insights that may not have been discovered with quantitative research methods.

What are some of the challenges of qualitative research?

Qualitative research can be time-consuming and costly, typically involving in-depth interviews and focus groups. Additionally, there are challenges associated with the reliability and validity of the collected data, as there is no universal standard for interpreting the results.

by Liz March

Digital Research Specialist

Liz March has 15 years of experience in content creation. She enjoys the outdoors, F1, and reading, and is pursuing a BSc in Environmental Science.

Related Posts

Unlocking Consumer Behavior: What Makes Your Customers Tick?

Customer Segmentation: Expert Tips on Understanding Your Audience

Market Demand 101: How to Gauge Demand for Your Products

Data Quality and Its Importance: Examples, Benefits, and Best Practices

What Is Data Visualization? Your Complete Guide

What is Data-as-a-Service (DaaS), and Why Do You Need It?

Wondering what similarweb can do for your business.

Give it a try or talk to our insights team — don’t worry, it’s free!

• Memberships

Research questions explained plus examples

Research questions: This article provides a practical explanation of the topic of research questions . The article begins with a general definition of the term “research question” and an explanation of the different types of research questions. You will also find several useful tips for developing your own research question and sub-questions, for example, for a thesis or other research project. Enjoy reading!

What is a research question?

When conducting research, the research question and sub-questions are essential. The research question reflects the main question of the research, and the sub-questions contribute to answering this main question. Therefore, it is essential to carefully consider the formulation of the questions.

A good research question is concrete, relevant, and well-defined. It should be clear what is being researched and what the purpose of the research is. The sub-questions should match this and should be specific enough to be answered within the research. The sub-questions should also contribute to answering the main question.

Example research question

An example of a research question with sub-questions could be: “How can communication between employees and managers be improved within organization X?” The sub-questions could be:

• What does the current communication structure look like within organization X?
• What are the obstacles to communication between employees and managers?
• What communication tools are currently used, and are they effective?
• What are the best practices for improving communication between employees and managers?

Creating good research questions and sub-questions is important for carrying out a clear and relevant study. By paying sufficient attention to this, the research can be carried out efficiently and effectively, and valuable results can be achieved.

Common types of research questions

Figure 1 – 4 types of Research questions

1. Descriptive research questions

These questions focus on describing a phenomenon, situation, or population. They are aimed at gathering information about what is going on and what is known about the research topic. An example of a descriptive research question is: “What percentage of students at university X have a part-time job alongside their studies?”

2. Explanatory research questions

These questions focus on finding explanations for a particular phenomenon or situation. They aim to find causal relationships between different variables. An example of an explanatory research question is: “What is the relationship between stress and sleep deprivation among healthcare workers?”

3. Predictive research questions

These questions focus on predicting future events or outcomes based on certain variables or factors. They aim to find patterns and trends that can help make predictions. An example of a predictive research question is: “How much is the sales of product X expected to increase in the coming year?”

4. Evaluative research questions

These questions focus on evaluating the effectiveness or efficiency of a particular intervention, policy, or program. They aim to assess the impact of a particular action or change. An example of an evaluative research question is: “What is the effect of introducing a new teaching method on the academic performance of students?”

It is important to choose the right type of research question that fits the purpose of the research and the research method used. By formulating a clear and specific research question, a researcher can work more effectively and achieve the desired results.

Research Methods For Business Students Course A-Z guide to writing a rockstar Research Paper with a bulletproof Research Methodology!   More information

What criteria should a good research question meet?

Below you will find six criteria that a good research question should meet. These criteria are specificity, clarity, relevance, feasibility, significance, and interest.

The research question must be formulated clearly and specifically, so that it is clear what the subject of the research is.

The research question must be relevant to the field and build upon existing knowledge and insights.

The research question must be feasible within the available time, resources, and knowledge of the researcher.

The research question must be verifiable through empirical research or data analysis, so that the results can be objectively evaluated.

The research question must be original and contribute to expanding existing knowledge or developing new insights.

The research question must be challenging and inspiring, so that it motivates the researcher to work hard and perform at a high level.

How to write a good research question?

With the following steps, you can formulate a good research question that is relevant to the field in which you are conducting research.

Step 1: choose a topic

Choose a topic that is relevant to your field and contains keywords that people search for. Use a tool such as Google Keyword Planner to find keywords.

Step 2: prepare

Read literature and articles about the topic and identify gaps in knowledge or conflicting results that are worth further investigation.

Step 3: develop a preliminary research question

Formulate a general preliminary research question based on the findings from the literature. Make sure that this question is clear, concise, and relevant. Use relevant terms in your question.

Step 4: refine

Refine the general question into a specific question that can be answered through empirical research or data analysis. Use clear and simple language, and avoid jargon.

Step 5: check

Check if the question meets the characteristics of a good research question: is the question specific, relevant, feasible, verifiable, original, and inspiring?

Other tips for developing a research question for your thesis

Developing a good research question is essential for a successful thesis. Here are some tips that can help you develop a research question:

Choose a relevant topic

Choose a topic that is relevant to your field of study and that you are passionate about. This will increase your motivation and help you make a meaningful contribution to your field.

Determine the purpose of your research

Ask yourself what you want to achieve with your research. Do you want to discover a new problem, solve an existing problem, or introduce a new concept? Be specific Make sure that your research question is specific and not too broad. It should have a clear purpose and focus on a limited topic.

Use clear language

Make sure that your research question is clear and understandable to others. Avoid jargon and technical terms, unless they are necessary for the context of your research.

Make it measurable

Ensure that your research question is measurable, so that you can evaluate and analyze the results of your research.

Consider data availability

Now it’s your turn

What do you think? Do you recognize the explanation about research questions? Have you often worked with research questions? Like during the process of writing your thesis or another type of research? Do you find the tips and recommendations in this article helpful? Do you have other tips or comments?

Share your experience and knowledge in the comments box below.

More information

• Agee, J. (2009). Developing qualitative research questions: A reflective process . International journal of qualitative studies in education, 22(4), 431-447.
• Andrews, R. (2003). Research questions . Bloomsbury Publishing .
• Barick, R. (2021). Research Methods For Business Students . Retrieved 02/16/2024 from Udemy.
• Dillon, J. T. (1984). The classification of research questions . Review of Educational Research, 54(3), 327-361.
• White, P. (2017). Developing research questions. Bloomsbury Publishing.

How to cite this article: Janse, B. (2023). Research questions . Retrieved [insert date] from Toolshero: https://www.toolshero.com/research/research-questions/

Original publication date: 05/12/2023 | Last update: 01/02/2024

Add a link to this page on your website: <a href=”https://www.toolshero.com/research/research-questions/”>Toolshero: Research questions</a>

Did you find this article interesting?

Your rating is more than welcome or share this article via Social media!

Average rating 4.2 / 5. Vote count: 5

No votes so far! Be the first to rate this post.

We are sorry that this post was not useful for you!

Let us improve this post!

Tell us how we can improve this post?

Ben Janse is a young professional working at ToolsHero as Content Manager. He is also an International Business student at Rotterdam Business School where he focusses on analyzing and developing management models. Thanks to his theoretical and practical knowledge, he knows how to distinguish main- and side issues and to make the essence of each article clearly visible.

Related ARTICLES

Anita Elberse biography, quotes and publications

Meta Analysis: definition, meaning and steps to conduct

Mystery Shopping: the Basics and Variables

Conceptual framework: the Basics and an Example

Respondents: the definition, meaning and the recruitment

Market Research: the Basics and Tools

Also interesting.

Univariate Analysis: basic theory and example

Bivariate Analysis in Research explained

Contingency Table: the Theory and an Example

Leave a reply cancel reply.

You must be logged in to post a comment.

BOOST YOUR SKILLS

Toolshero supports people worldwide ( 10+ million visitors from 100+ countries ) to empower themselves through an easily accessible and high-quality learning platform for personal and professional development.

By making access to scientific knowledge simple and affordable, self-development becomes attainable for everyone, including you! Join our learning platform and boost your skills with Toolshero.

POPULAR TOPICS

• Change Management
• Marketing Theories
• Problem Solving Theories
• Psychology Theories

ABOUT TOOLSHERO

• Free Toolshero e-book
• Memberships & Pricing

• Research Paper Guides
• Basics of Research Paper Writing
• How to Write a Research Question: Types & Examples
• Speech Topics
• Basics of Essay Writing
• Essay Topics
• Other Essays
• Main Academic Essays
• Research Paper Topics
• Miscellaneous
• Chicago/ Turabian
• Data & Statistics
• Methodology
• Admission Writing Tips
• Admission Advice
• Other Guides
• Student Life
• Studying Tips
• Understanding Plagiarism
• Academic Writing Tips
• Basics of Dissertation & Thesis Writing

• Essay Guides
• Formatting Guides
• Basics of Research Process
• Admission Guides
• Dissertation & Thesis Guides

How to Write a Research Question: Types & Examples

Table of contents

Use our free Readability checker

A research question is the main query that researchers seek to answer in their study. It serves as the basis for a scholarly project such as research paper, thesis or dissertation. A good research question should be clear, relevant and specific enough to guide the research process. It should also be open-ended, meaning that it allows for multiple possible answers or interpretations.

If you have located your general subject and main sources but still aren’t quite sure about the exact research questions for your paper, this guide will help you out. First, we will explore the concept of it together, so you could answer it in your work. Then some simple steps on composing your inquiry will be suggested. In the end, we will draw your attention to some specific details which can make your work good or bad. Sometimes it’s just easier to delegate all challenging tasks to a reliable research paper service . StudyCrumb is a trustable network of qualified writers ready to efficiently solve students’ challenges.

What Is a Good Research Question: Full Definition

Good research questions provide a concise definition of a problem. As a scholar, your main goal at the beginning is to select the main focus. It should be narrow enough so you could examine it within your deadline. Your work should be focused on something specific. Otherwise, it will require too much work and might not produce clear answers. At the same time your answer should be arguable and supported by data you’ve collected. Take a look at this example:

How to Write a Research Question: Step-By-Step Guide

In this section we will examine the process of developing a research question. We will guide you through it, step by step. Keep in mind that your subject should be important for your audience. So it requires some preliminary study and brainstorming. Let’s take a closer look at the main steps.

Step 1. Choose a Broad Topic for Your Research Paper Question

First, you need to decide on your general direction. When trying to identify your research paper questions, it is better to choose an area you are really interested in. You should be able to obtain enough data to write something about this topic. Therefore, do not choose something out of your reach. At the same time, your broad topic should not be too simple. Research paper questions that can be answered without any study would hardly make any sense for your project.

Step 2. Do Preliminary Reading Before Starting Your Research Question

Next, it is time we explore the context of the selected topic. You wouldn’t want to choose research questions that have already been examined and answered in detail. On the other hand, choosing a topic that is a complete ‘terra incognita’ might be a bridge too far for your project. Browse through available sources that are related to this topic. You should try and find out what has been discovered about it before. Do you see a gap that you can fill with your study? You can proceed with developing your exact inquiry! Have no time for in-depth topic exploration? Leave this task to professionals. Entrust your “ write my research paper ” order to StudyCrumb and get a top-notch work.

Step 3. Consider an Audience for Your Research Question

It is good to know your reader well to be able to convey your ideas and results to them in the best possible way. Before writing research questions for your projects, you might need to perform a brief analysis of your audience. That's how you'll be able to understand what is interesting for them and what is not. This will allow you to make better decisions when narrowing your broad topic down. Select a topic that is interesting for your reader! This would contribute much to the success for writing a research paper .

Step 4. Start Asking a Good Research Question

After you have considered your options, go ahead and compose the primary subject of your paper. What makes a good research question? It should highlight some problematic and relevant aspects of the general topic. So, after it is answered, you should have obtained some new valuable knowledge about the subject.  Typically scholars start narrowing down their general topic by asking ‘how’, ‘why’ or ‘what’s next’ questions. This approach might help you come up with a great idea quickly.

Step 5. Evaluate Your Research Question

Finally, after you have composed a research paper question, you should take a second look at it and see if it is good enough for your paper. It would be useful to analyze it from the following sides:

• Is it clear for your audience?
• Is it complex enough to require significant study?
• Is it focused on a certain aspect of your general topic?

You might use the help of your peers or your friends at this step. You can also show it to your tutor and ask for their opinion.

Types of Research Questions: Which to Choose

A number of research questions types are available for use in a paper. They are divided into two main groups:

Qualitative questions:

• Explanatory
• Ethnographic

Quantitative questions:

• Descriptive
• Comparative
• Relationship based.

Selecting a certain type would impact the course of your study. We suggest you think about it carefully. Below you can find a few words about each type. Also, you can seek proficient help from academic experts. Buy a research paper from real pros and forget about stress once and for all.

Qualitative Research Questions: Definition With Example

When doing qualitative research, you are expected to aim to understand the different aspects and qualities of your target problem. Therefore, your thesis should focus on analyzing people’s experience, ideas and reflections rather than on obtaining some statistical data and calculating trends. Thus, this inquiry typically requires observing people’s behavior, interacting with them and learning how they interpret your target problem.  Let’s illustrate this with an example:

What Is Contextual Research Questions

Contextual research revolves around examining your subject in its natural, everyday environment. It may be watching animals living in their usual habitats or people doing their normal activities in their familiar surroundings (at home, at school or at office). This academic approach helps to understand the role of the context. You'll be able to better explain connections between your problem, its environment and outcomes. This type of inquiry ought to be narrow enough. You shouldn’t have to examine each and every aspect of the selected problem in your paper. Consider this example:

Definition and Sample of Evaluative Research Questions

Evaluative research is performed in order to carefully assess the qualities of a selected object, individual, group, system or concept. It typically serves the purpose of collecting evidence that supports or contradicts solutions for a problem. This type of inquiry should focus on how useful a certain quality is for solving the problem.  To conduct such study, you need to examine selected qualities in detail. Then, you should assume whether they match necessary criteria. It might include some quantitative methods such as collecting statistics. Although, the most important part is analyzing the qualities. If you need some examples, here’s one for you:

Explanatory Research Questions: Definition With Example

Your paper can be dedicated to explaining a certain phenomenon, finding its reasons and important relationships between it and other important things. Your explanatory research question should aim to highlight issues, uncertainties and problematic aspects of your subject. So, your study should bring clarity about these qualities. It should show how and why they have developed this way. An explanation may include showing causes and effects of issues in question, comparing the selected phenomenon to other similar types and showing whether the selected qualities match some predefined criteria. If you need some examples, check this one:

Generative Research Questions

This type of research is conducted in order to better understand the subject. With its help, you can find some new solutions or opportunities for improvement. Therefore, its main purpose is to develop a theoretical basis for further actions. You need to compose your generative research questions in a way that facilitates obtaining new ideas. It would help to begin with asking ‘why’, ‘what is the relationship between the subject and the problems X, Y, and Z’, ‘what can be improved here’, ‘how we can prevent it’ and so on. Need relevant examples? We’ve got one for you:

Ethnographic Research Question

Ethnography research is focused on a particular group of people. The aim is to study their behavior, typical reactions to certain events or information, needs, preferences or habits. Important parameters of this group which are most relevant to your general subject are taken into consideration. These are age, sex, language, religion, ethnicity, social status and so on. Main method in this case is first-hand observation of people from the selected group during an extended period of time. If you need strong examples, here’s one:

Quantitative Research Questions: Full Definition With Examples

Quantitative research deals with data – first of all, it is numeric data. It involves mathematical calculations and statistical analysis. It helps to obtain knowledge which is mostly expressed in numbers, graphs and tables. Unlike the qualitative type, the purpose of quantitative research is finding patterns, calculating probabilities, testing causal relationships and making predictions. It is focused on testing theories and hypotheses. (We have the whole blog on what is a hypothesis .) It is mostly used in natural and social sciences. These are: chemistry, biology, psychology, economics, sociology, marketing, etc. Here are a couple of examples:

Descriptive Research Questions: Definition With Example

This is probably the most widespread type of quantitative research question. Such inquiries seek to explain when, where, why, or how something occurred. They describe it accurately and systematically. These inquiries typically start with ‘what’. You are expected to use various methods to investigate one or more variables and determine their dependencies. Note, however, that you cannot control or manipulate any of these variables. You can only observe and measure them. Looking for some interesting examples? Here is one:

Definition of Comparative Research Questions

Comparative research question is used to highlight different variables and provide numerical evidence. This type is based on comparing one object, parameter or issue with another one of a similar kind. It can help to discover the differences between two or more groups by examining their outcome variables.  Take a look at these two examples:

Relationship Research Questions

We conduct this type of research when we need to make it clear whether one parameter of a selected object causes another one. A relationship based quantitative research question should help us to explore and define trends and interactions between two or more variables. Are these two things mutually dependent? What kind of dependence is it? How has it developed? And what are possible outcomes of this connection? Here is an example of relationship-based quantitative research questions:

Research Questions Examples: Free

This section contains a number of helpful examples of research questions. Feel free to use them as inspiration to create your own questions and conduct productive study. Let’s start with two simple ones:

Are you interested in well written and inspiring questions? Do you want to learn what to avoid in your study? Just stay with us – there will be more of them below.

Examples of Good and Bad Research Questions

Everyone is interested in getting the best possible appraisal for their study. Choosing a topic which doesn't suit your specific situation may be discouraging. Thus, the quality of your paper might get affected by a poor choice. We have put together some good and bad examples so that you could avoid such mistakes.

Good Research Questions Examples

It is important to include clear terms into your questions. Otherwise, it would be difficult for you to plan your investigation properly. Also, they must be focused on a certain subject, not multiple ones. And finally, it should be possible to answer them. Let’s review several good examples:

Examples of Bad Research Questions

It is difficult to evaluate qualities of objects, individuals or groups if your purpose is not clear. This is why you shouldn’t create unclear research questions or try to focus on many problems at once. Some preliminary study might help to understand what you should focus on. Here are several bad examples:

In case you may need some information about the discussion section of a research paper example , find it in our blog.

Final Thoughts on Research Questions

In this article we have made a detailed review of the most popular types of research questions. We described peculiarities. We also provided some tips on conducting various kinds of study. Besides, a number of useful examples have been given for each category of questions.

Feel free to check out essay writing services. We have experienced writers who can help you compose your paper in time. They will absolutely ensure the high quality of your text.

Frequently Asked Questions About Research Questions

1. what is an example of a weak research question.

Here is an example of the weakest research question: 

An answer would be simply making a list of species that inhabit the country. This subject does not require any actual study to be conducted. There is nothing to calculate or analyze here.

2. What is the most effective type of research question?

Most effective type of research question is the one that doesn't have a single correct answer. However, you should also pay close attention to your audience. If you need to create a strong effect, better choose a topic which is relevant for them.

3. What is a good nursing research question?

If you need an idea for a nursing research question, here are a few helpful examples you could use as a reference:

4. What are some sociological research questions?

Sociological questions are the ones that examine the social patterns or a meaning of a social phenomenon. They could be qualitative or quantitative. They should target groups of people with certain parameters, such as age or income level. Keep in mind that type of study usually requires collecting numerous data about your target groups.

Joe Eckel is an expert on Dissertations writing. He makes sure that each student gets precious insights on composing A-grade academic writing.

You may also like

Want to create or adapt books like this? Learn more about how Pressbooks supports open publishing practices.

Part 2: Conceptualizing your research project

9. Writing your research question

Chapter outline.

• Empirical vs. ethical questions (4 minute read)
• Characteristics of a good research question (4 minute read)
• Quantitative research questions (7 minute read)
• Qualitative research questions (3 minute read)
• Evaluating and updating your research questions (4 minute read)

Content warning: examples in this chapter include references to sexual violence, sexism, substance use disorders, homelessness, domestic violence, the child welfare system, cissexism and heterosexism, and truancy and school discipline.

9.1 Empirical vs. ethical questions

Learning objectives.

Learners will be able to…

• Define empirical questions and provide an example
• Define ethical questions and provide an example

Writing a good research question is an art and a science. It is a science because you have to make sure it is clear, concise, and well-developed. It is an art because often your language needs “wordsmithing” to perfect and clarify the meaning. This is an exciting part of the research process; however, it can also be one of the most stressful.

Creating a good research question begins by identifying a topic you are interested in studying. At this point, you already have a working question. You’ve been applying it to the exercises in each chapter, and after reading more about your topic in the scholarly literature, you’ve probably gone back and revised your working question a few times. We’re going to continue that process in more detail in this chapter. Keep in mind that writing research questions is an iterative process, with revisions happening week after week until you are ready to start your project.

Empirical vs. ethical questions

When it comes to research questions, social science is best equipped to answer empirical questions —those that can be answered by real experience in the real world—as opposed to  ethical questions —questions about which people have moral opinions and that may not be answerable in reference to the real world. While social workers have explicit ethical obligations (e.g., service, social justice), research projects ask empirical questions to help actualize and support the work of upholding those ethical principles.

In order to help you better understand the difference between ethical and empirical questions, let’s consider a topic about which people have moral opinions. How about SpongeBob SquarePants? [1] In early 2005, members of the conservative Christian group Focus on the Family (2005) [2] denounced this seemingly innocuous cartoon character as “morally offensive” because they perceived his character to be one that promotes a “pro-gay agenda.” Focus on the Family supported their claim that SpongeBob is immoral by citing his appearance in a children’s video designed to promote tolerance of all family forms (BBC News, 2005). [3] They also cited SpongeBob’s regular hand-holding with his male sidekick Patrick as further evidence of his immorality.

So, can we now conclude that SpongeBob SquarePants is immoral? Not so fast. While your mother or a newspaper or television reporter may provide an answer, a social science researcher cannot. Questions of morality are ethical, not empirical. Of course, this doesn’t mean that social science researchers cannot study opinions about or social meanings surrounding SpongeBob SquarePants (Carter, 2010). [4] We study humans after all, and as you will discover in the following chapters of this textbook, we are trained to utilize a variety of scientific data-collection techniques to understand patterns of human beliefs and behaviors. Using these techniques, we could find out how many people in the United States find SpongeBob morally reprehensible, but we could never learn, empirically, whether SpongeBob is in fact morally reprehensible.

Let’s consider an example from a recent MSW research class I taught. A student group wanted to research the penalties for sexual assault. Their original research question was: “How can prison sentences for sexual assault be so much lower than the penalty for drug possession?” Outside of the research context, that is a darn good question! It speaks to how the War on Drugs and the patriarchy have distorted the criminal justice system towards policing of drug crimes over gender-based violence.

Unfortunately, it is an ethical question, not an empirical one. To answer that question, you would have to draw on philosophy and morality, answering what it is about human nature and society that allows such unjust outcomes. However, you could not answer that question by gathering data about people in the real world. If I asked people that question, they would likely give me their opinions about drugs, gender-based violence, and the criminal justice system. But I wouldn’t get the real answer about why our society tolerates such an imbalance in punishment.

As the students worked on the project through the semester, they continued to focus on the topic of sexual assault in the criminal justice system. Their research question became more empirical because they read more empirical articles about their topic. One option that they considered was to evaluate intervention programs for perpetrators of sexual assault to see if they reduced the likelihood of committing sexual assault again. Another option they considered was seeing if counties or states with higher than average jail sentences for sexual assault perpetrators had lower rates of re-offense for sexual assault. These projects addressed the ethical question of punishing perpetrators of sexual violence but did so in a way that gathered and analyzed empirical real-world data. Our job as social work researchers is to gather social facts about social work issues, not to judge or determine morality.

Key Takeaways

• Empirical questions are distinct from ethical questions.
• There are usually a number of ethical questions and a number of empirical questions that could be asked about any single topic.
• While social workers may research topics about which people have moral opinions, a researcher’s job is to gather and analyze empirical data.
• Take a look at your working question. Make sure you have an empirical question, not an ethical one. To perform this check, describe how you could find an answer to your question by conducting a study, like a survey or focus group, with real people.

9.2 Characteristics of a good research question

• Identify and explain the key features of a good research question
• Explain why it is important for social workers to be focused and clear with the language they use in their research questions

Now that you’ve made sure your working question is empirical, you need to revise that working question into a formal research question. So, what makes a good research question? First, it is generally written in the form of a question. To say that your research question is “the opioid epidemic” or “animal assisted therapy” or “oppression” would not be correct. You need to frame your topic as a question, not a statement. A good research question is also one that is well-focused. A well-focused question helps you tune out irrelevant information and not try to answer everything about the world all at once. You could be the most eloquent writer in your class, or even in the world, but if the research question about which you are writing is unclear, your work will ultimately lack direction.

In addition to being written in the form of a question and being well-focused, a good research question is one that cannot be answered with a simple yes or no. For example, if your interest is in gender norms, you could ask, “Does gender affect a person’s performance of household tasks?” but you will have nothing left to say once you discover your yes or no answer. Instead, why not ask, about the relationship between gender and household tasks. Alternatively, maybe we are interested in how or to what extent gender affects a person’s contributions to housework in a marriage? By tweaking your question in this small way, you suddenly have a much more fascinating question and more to say as you attempt to answer it.

A good research question should also have more than one plausible answer. In the example above, the student who studied the relationship between gender and household tasks had a specific interest in the impact of gender, but she also knew that preferences might be impacted by other factors. For example, she knew from her own experience that her more traditional and socially conservative friends were more likely to see household tasks as part of the female domain, and were less likely to expect their male partners to contribute to those tasks. Thinking through the possible relationships between gender, culture, and household tasks led that student to realize that there were many plausible answers to her questions about how  gender affects a person’s contribution to household tasks. Because gender doesn’t exist in a vacuum, she wisely felt that she needed to consider other characteristics that work together with gender to shape people’s behaviors, likes, and dislikes. By doing this, the student considered the third feature of a good research question–she thought about relationships between several concepts. While she began with an interest in a single concept—household tasks—by asking herself what other concepts (such as gender or political orientation) might be related to her original interest, she was able to form a question that considered the relationships  among  those concepts.

This student had one final component to consider. Social work research questions must contain a target population. Her study would be very different if she were to conduct it on older adults or immigrants who just arrived in a new country. The target population is the group of people whose needs your study addresses. Maybe the student noticed issues with household tasks as part of her social work practice with first-generation immigrants, and so she made it her target population. Maybe she wants to address the needs of another community. Whatever the case, the target population should be chosen while keeping in mind social work’s responsibility to work on behalf of marginalized and oppressed groups.

In sum, a good research question generally has the following features:

• It is written in the form of a question
• It is clearly written
• It cannot be answered with “yes” or “no”
• It has more than one plausible answer
• It considers relationships among multiple variables
• It is specific and clear about the concepts it addresses
• It includes a target population
• A poorly focused research question can lead to the demise of an otherwise well-executed study.
• Research questions should be clearly worded, consider relationships between multiple variables, have more than one plausible answer, and address the needs of a target population.

Okay, it’s time to write out your first draft of a research question.

• Once you’ve done so, take a look at the checklist in this chapter and see if your research question meets the criteria to be a good one.

Brainstorm whether your research question might be better suited to quantitative or qualitative methods.

• Describe why your question fits better with quantitative or qualitative methods.
• Provide an alternative research question that fits with the other type of research method.

9.3 Quantitative research questions

• Describe how research questions for exploratory, descriptive, and explanatory quantitative questions differ and how to phrase them
• Identify the differences between and provide examples of strong and weak explanatory research questions

Quantitative descriptive questions

The type of research you are conducting will impact the research question that you ask. Probably the easiest questions to think of are quantitative descriptive questions. For example, “What is the average student debt load of MSW students?” is a descriptive question—and an important one. We aren’t trying to build a causal relationship here. We’re simply trying to describe how much debt MSW students carry. Quantitative descriptive questions like this one are helpful in social work practice as part of community scans, in which human service agencies survey the various needs of the community they serve. If the scan reveals that the community requires more services related to housing, child care, or day treatment for people with disabilities, a nonprofit office can use the community scan to create new programs that meet a defined community need.

Quantitative descriptive questions will often ask for percentage, count the number of instances of a phenomenon, or determine an average. Descriptive questions may only include one variable, such as ours about student debt load, or they may include multiple variables. Because these are descriptive questions, our purpose is not to investigate causal relationships between variables. To do that, we need to use a quantitative explanatory question.

Quantitative explanatory questions

Most studies you read in the academic literature will be quantitative and explanatory. Why is that? If you recall from Chapter 2 , explanatory research tries to build nomothetic causal relationships. They are generalizable across space and time, so they are applicable to a wide audience. The editorial board of a journal wants to make sure their content will be useful to as many people as possible, so it’s not surprising that quantitative research dominates the academic literature.

Structurally, quantitative explanatory questions must contain an independent variable and dependent variable. Questions should ask about the relationship between these variables. The standard format I was taught in graduate school for an explanatory quantitative research question is: “What is the relationship between [independent variable] and [dependent variable] for [target population]?” You should play with the wording for your research question, revising that standard format to match what you really want to know about your topic.

Let’s take a look at a few more examples of possible research questions and consider the relative strengths and weaknesses of each. Table 9.1 does just that. While reading the table, keep in mind that I have only noted what I view to be the most relevant strengths and weaknesses of each question. Certainly each question may have additional strengths and weaknesses not noted in the table. Each of these questions is drawn from student projects in my research methods classes and reflects the work of many students on their research question over many weeks.

Making it more specific

A good research question should also be specific and clear about the concepts it addresses. A student investigating gender and household tasks knows what they mean by “household tasks.” You likely also have an impression of what “household tasks” means. But are your definition and the student’s definition the same? A participant in their study may think that managing finances and performing home maintenance are household tasks, but the researcher may be interested in other tasks like childcare or cleaning. The only way to ensure your study stays focused and clear is to be specific about what you mean by a concept. The student in our example could pick a specific household task that was interesting to them or that the literature indicated was important—for example, childcare. Or, the student could have a broader view of household tasks, one that encompasses childcare, food preparation, financial management, home repair, and care for relatives. Any option is probably okay, as long as the researcher is clear on what they mean by “household tasks.” Clarifying these distinctions is important as we look ahead to specifying how your variables will be measured in Chapter 11 .

Table 9.2 contains some “watch words” that indicate you may need to be more specific about the concepts in your research question.

It can be challenging to be this specific in social work research, particularly when you are just starting out your project and still reading the literature. If you’ve only read one or two articles on your topic, it can be hard to know what you are interested in studying. Broad questions like “What are the causes of chronic homelessness, and what can be done to prevent it?” are common at the beginning stages of a research project as working questions. However, moving from working questions to research questions in your research proposal requires that you examine the literature on the topic and refine your question over time to be more specific and clear. Perhaps you want to study the effect of a specific anti-homelessness program that you found in the literature. Maybe there is a particular model to fighting homelessness, like Housing First or transitional housing, that you want to investigate further. You may want to focus on a potential cause of homelessness such as LGBTQ+ discrimination that you find interesting or relevant to your practice. As you can see, the possibilities for making your question more specific are almost infinite.

Quantitative exploratory questions

In exploratory research, the researcher doesn’t quite know the lay of the land yet. If someone is proposing to conduct an exploratory quantitative project, the watch words highlighted in Table 9.2 are not problematic at all. In fact, questions such as “What factors influence the removal of children in child welfare cases?” are good because they will explore a variety of factors or causes. In this question, the independent variable is less clearly written, but the dependent variable, family preservation outcomes, is quite clearly written. The inverse can also be true. If we were to ask, “What outcomes are associated with family preservation services in child welfare?”, we would have a clear independent variable, family preservation services, but an unclear dependent variable, outcomes. Because we are only conducting exploratory research on a topic, we may not have an idea of what concepts may comprise our “outcomes” or “factors.” Only after interacting with our participants will we be able to understand which concepts are important.

Remember that exploratory research is appropriate only when the researcher does not know much about topic because there is very little scholarly research. In our examples above, there is extensive literature on the outcomes in family reunification programs and risk factors for child removal in child welfare. Make sure you’ve done a thorough literature review to ensure there is little relevant research to guide you towards a more explanatory question.

• Descriptive quantitative research questions are helpful for community scans but cannot investigate causal relationships between variables.
• Explanatory quantitative research questions must include an independent and dependent variable.
• Exploratory quantitative research questions should only be considered when there is very little previous research on your topic.
• Identify the type of research you are engaged in (descriptive, explanatory, or exploratory).
• Create a quantitative research question for your project that matches with the type of research you are engaged in.

Preferably, you should be creating an explanatory research question for quantitative research.

9.4 Qualitative research questions

• List the key terms associated with qualitative research questions
• Distinguish between qualitative and quantitative research questions

Qualitative research questions differ from quantitative research questions. Because qualitative research questions seek to explore or describe phenomena, not provide a neat nomothetic explanation, they are often more general and openly worded. They may include only one concept, though many include more than one. Instead of asking how one variable causes changes in another, we are instead trying to understand the experiences ,  understandings , and  meanings that people have about the concepts in our research question. These keywords often make an appearance in qualitative research questions.

Let’s work through an example from our last section. In Table 9.1, a student asked, “What is the relationship between sexual orientation or gender identity and homelessness for late adolescents in foster care?” In this question, it is pretty clear that the student believes that adolescents in foster care who identify as LGBTQ+ may be at greater risk for homelessness. This is a nomothetic causal relationship—LGBTQ+ status causes changes in homelessness.

However, what if the student were less interested in  predicting  homelessness based on LGBTQ+ status and more interested in  understanding  the stories of foster care youth who identify as LGBTQ+ and may be at risk for homelessness? In that case, the researcher would be building an idiographic causal explanation . The youths whom the researcher interviews may share stories of how their foster families, caseworkers, and others treated them. They may share stories about how they thought of their own sexuality or gender identity and how it changed over time. They may have different ideas about what it means to transition out of foster care.

Because qualitative questions usually center on idiographic causal relationships, they look different than quantitative questions. Table 9.3 below takes the final research questions from Table 9.1 and adapts them for qualitative research. The guidelines for research questions previously described in this chapter still apply, but there are some new elements to qualitative research questions that are not present in quantitative questions.

• Qualitative research questions often ask about lived experience, personal experience, understanding, meaning, and stories.
• Qualitative research questions may be more general and less specific.
• Qualitative research questions may also contain only one variable, rather than asking about relationships between multiple variables.

Qualitative research questions have one final feature that distinguishes them from quantitative research questions: they can change over the course of a study. Qualitative research is a reflexive process, one in which the researcher adapts their approach based on what participants say and do. The researcher must constantly evaluate whether their question is important and relevant to the participants. As the researcher gains information from participants, it is normal for the focus of the inquiry to shift.

For example, a qualitative researcher may want to study how a new truancy rule impacts youth at risk of expulsion. However, after interviewing some of the youth in their community, a researcher might find that the rule is actually irrelevant to their behavior and thoughts. Instead, their participants will direct the discussion to their frustration with the school administrators or the lack of job opportunities in the area. This is a natural part of qualitative research, and it is normal for research questions and hypothesis to evolve based on information gleaned from participants.

However, this reflexivity and openness unacceptable in quantitative research for good reasons. Researchers using quantitative methods are testing a hypothesis, and if they could revise that hypothesis to match what they found, they could never be wrong! Indeed, an important component of open science and reproducability is the preregistration of a researcher’s hypotheses and data analysis plan in a central repository that can be verified and replicated by reviewers and other researchers. This interactive graphic from 538 shows how an unscrupulous research could come up with a hypothesis and theoretical explanation  after collecting data by hunting for a combination of factors that results in a statistically significant relationship. This is an excellent example of how the positivist assumptions behind quantitative research and intepretivist assumptions behind qualitative research result in different approaches to social science.

• Qualitative research questions often contain words or phrases like “lived experience,” “personal experience,” “understanding,” “meaning,” and “stories.”
• Qualitative research questions can change and evolve over the course of the study.
• Using the guidance in this chapter, write a qualitative research question. You may want to use some of the keywords mentioned above.

9.5 Evaluating and updating your research questions

• Evaluate the feasibility and importance of your research questions
• Begin to match your research questions to specific designs that determine what the participants in your study will do

Feasibility and importance

As you are getting ready to finalize your research question and move into designing your research study, it is important to check whether your research question is feasible for you to answer and what importance your results will have in the community, among your participants, and in the scientific literature

Key questions to consider when evaluating your question’s feasibility include:

• Do you have access to the data you need?
• Will you be able to get consent from stakeholders, gatekeepers, and others?
• Does your project pose risk to individuals through direct harm, dual relationships, or breaches in confidentiality? (see Chapter 6 for more ethical considerations)
• Are you competent enough to complete the study?
• Do you have the resources and time needed to carry out the project?

Key questions to consider when evaluating the importance of your question include:

• Can we answer your research question simply by looking at the literature on your topic?
• How does your question add something new to the scholarly literature? (raises a new issue, addresses a controversy, studies a new population, etc.)
• How will your target population benefit, once you answer your research question?
• How will the community, social work practice, and the broader social world benefit, once you answer your research question?
• Using the questions above, check whether you think your project is feasible for you to complete, given the constrains that student projects face.
• Realistically, explore the potential impact of your project on the community and in the scientific literature. Make sure your question cannot be answered by simply reading more about your topic.

Matching your research question and study design

This chapter described how to create a good quantitative and qualitative research question. In Parts 3 and 4 of this textbook, we will detail some of the basic designs like surveys and interviews that social scientists use to answer their research questions. But which design should you choose?

As with most things, it all depends on your research question. If your research question involves, for example, testing a new intervention, you will likely want to use an experimental design. On the other hand, if you want to know the lived experience of people in a public housing building, you probably want to use an interview or focus group design.

We will learn more about each one of these designs in the remainder of this textbook. We will also learn about using data that already exists, studying an individual client inside clinical practice, and evaluating programs, which are other examples of designs. Below is a list of designs we will cover in this textbook:

• Surveys: online, phone, mail, in-person
• Experiments: classic, pre-experiments, quasi-experiments
• Interviews: in-person or via phone or videoconference
• Focus groups: in-person or via videoconference
• Content analysis of existing data
• Secondary data analysis of another researcher’s data
• Program evaluation

The design of your research study determines what you and your participants will do. In an experiment, for example, the researcher will introduce a stimulus or treatment to participants and measure their responses. In contrast, a content analysis may not have participants at all, and the researcher may simply read the marketing materials for a corporation or look at a politician’s speeches to conduct the data analysis for the study.

I imagine that a content analysis probably seems easier to accomplish than an experiment. However, as a researcher, you have to choose a research design that makes sense for your question and that is feasible to complete with the resources you have. All research projects require some resources to accomplish. Make sure your design is one you can carry out with the resources (time, money, staff, etc.) that you have.

There are so many different designs that exist in the social science literature that it would be impossible to include them all in this textbook. The purpose of the subsequent chapters is to help you understand the basic designs upon which these more advanced designs are built. As you learn more about research design, you will likely find yourself revising your research question to make sure it fits with the design. At the same time, your research question as it exists now should influence the design you end up choosing. There is no set order in which these should happen. Instead, your research project should be guided by whether you can feasibly carry it out and contribute new and important knowledge to the world.

• Research questions must be feasible and important.
• Research questions must match study design.
• Based on what you know about designs like surveys, experiments, and interviews, describe how you might use one of them to answer your research question.
• You may want to refer back to Chapter 2 which discusses how to get raw data about your topic and the common designs used in student research projects.

Media Attributions

• patrick-starfish-2062906_1920 © Inspired Images is licensed under a CC0 (Creative Commons Zero) license
• financial-2860753_1920 © David Schwarzenberg is licensed under a CC0 (Creative Commons Zero) license
• target-group-3460039_1920 © Gerd Altmann is licensed under a CC0 (Creative Commons Zero) license
• Not familiar with SpongeBob SquarePants? You can learn more about him on Nickelodeon’s site dedicated to all things SpongeBob:  http://www.nick.com/spongebob-squarepants/ ↵
• Focus on the Family. (2005, January 26). Focus on SpongeBob.  Christianity Today . Retrieved from  http://www.christianitytoday.com/ct/2005/januaryweb-only/34.0c.html ↵
• BBC News. (2005, January 20). US right attacks SpongeBob video. Retrieved from:  http://news.bbc.co.uk/2/hi/americas/4190699.stm ↵
• In fact, an MA thesis examines representations of gender and relationships in the cartoon: Carter, A. C. (2010).  Constructing gender and   relationships in “SpongeBob SquarePants”: Who lives in a pineapple under the sea . MA thesis, Department of Communication, University of South Alabama, Mobile, AL. ↵

research questions that can be answered by systematically observing the real world

unsuitable research questions which are not answerable by systematic observation of the real world but instead rely on moral or philosophical opinions

the group of people whose needs your study addresses

attempts to explain or describe your phenomenon exhaustively, based on the subjective understandings of your participants

"Assuming that the null hypothesis is true and the study is repeated an infinite number times by drawing random samples from the same populations(s), less than 5% of these results will be more extreme than the current result" (Cassidy et al., 2019, p. 233).

whether you can practically and ethically complete the research project you propose

the impact your study will have on participants, communities, scientific knowledge, and social justice

Graduate research methods in social work Copyright © 2021 by Matthew DeCarlo, Cory Cummings, Kate Agnelli is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License , except where otherwise noted.

Share This Book

How to Write a Research Proposal: (with Examples & Templates)

Table of Contents

Before conducting a study, a research proposal should be created that outlines researchers’ plans and methodology and is submitted to the concerned evaluating organization or person. Creating a research proposal is an important step to ensure that researchers are on track and are moving forward as intended. A research proposal can be defined as a detailed plan or blueprint for the proposed research that you intend to undertake. It provides readers with a snapshot of your project by describing what you will investigate, why it is needed, and how you will conduct the research.  

Your research proposal should aim to explain to the readers why your research is relevant and original, that you understand the context and current scenario in the field, have the appropriate resources to conduct the research, and that the research is feasible given the usual constraints.  

This article will describe in detail the purpose and typical structure of a research proposal , along with examples and templates to help you ace this step in your research journey.  

What is a Research Proposal ?  

A research proposal¹ ,²  can be defined as a formal report that describes your proposed research, its objectives, methodology, implications, and other important details. Research proposals are the framework of your research and are used to obtain approvals or grants to conduct the study from various committees or organizations. Consequently, research proposals should convince readers of your study’s credibility, accuracy, achievability, practicality, and reproducibility.   

With research proposals , researchers usually aim to persuade the readers, funding agencies, educational institutions, and supervisors to approve the proposal. To achieve this, the report should be well structured with the objectives written in clear, understandable language devoid of jargon. A well-organized research proposal conveys to the readers or evaluators that the writer has thought out the research plan meticulously and has the resources to ensure timely completion.  

Purpose of Research Proposals  

A research proposal is a sales pitch and therefore should be detailed enough to convince your readers, who could be supervisors, ethics committees, universities, etc., that what you’re proposing has merit and is feasible . Research proposals can help students discuss their dissertation with their faculty or fulfill course requirements and also help researchers obtain funding. A well-structured proposal instills confidence among readers about your ability to conduct and complete the study as proposed.  

Research proposals can be written for several reasons:³  

• To describe the importance of research in the specific topic  
• Address any potential challenges you may encounter  
• Showcase knowledge in the field and your ability to conduct a study  
• Apply for a role at a research institute  
• Convince a research supervisor or university that your research can satisfy the requirements of a degree program  
• Highlight the importance of your research to organizations that may sponsor your project  
• Identify implications of your project and how it can benefit the audience  

What Goes in a Research Proposal?    

Research proposals should aim to answer the three basic questions—what, why, and how.  

The What question should be answered by describing the specific subject being researched. It should typically include the objectives, the cohort details, and the location or setting.  

The Why question should be answered by describing the existing scenario of the subject, listing unanswered questions, identifying gaps in the existing research, and describing how your study can address these gaps, along with the implications and significance.  

The How question should be answered by describing the proposed research methodology, data analysis tools expected to be used, and other details to describe your proposed methodology.   

Research Proposal Example  

Here is a research proposal sample template (with examples) from the University of Rochester Medical Center. 4 The sections in all research proposals are essentially the same although different terminology and other specific sections may be used depending on the subject.  

Structure of a Research Proposal  

If you want to know how to make a research proposal impactful, include the following components:¹  

1. Introduction  

This section provides a background of the study, including the research topic, what is already known about it and the gaps, and the significance of the proposed research.  

2. Literature review  

This section contains descriptions of all the previous relevant studies pertaining to the research topic. Every study cited should be described in a few sentences, starting with the general studies to the more specific ones. This section builds on the understanding gained by readers in the Introduction section and supports it by citing relevant prior literature, indicating to readers that you have thoroughly researched your subject.  

3. Objectives  

Once the background and gaps in the research topic have been established, authors must now state the aims of the research clearly. Hypotheses should be mentioned here. This section further helps readers understand what your study’s specific goals are.  

4. Research design and methodology  

Here, authors should clearly describe the methods they intend to use to achieve their proposed objectives. Important components of this section include the population and sample size, data collection and analysis methods and duration, statistical analysis software, measures to avoid bias (randomization, blinding), etc.  

5. Ethical considerations  

This refers to the protection of participants’ rights, such as the right to privacy, right to confidentiality, etc. Researchers need to obtain informed consent and institutional review approval by the required authorities and mention this clearly for transparency.  

6. Budget/funding  

Researchers should prepare their budget and include all expected expenditures. An additional allowance for contingencies such as delays should also be factored in.  

7. Appendices  

This section typically includes information that supports the research proposal and may include informed consent forms, questionnaires, participant information, measurement tools, etc.  

8. Citations  

Important Tips for Writing a Research Proposal  

Writing a research proposal begins much before the actual task of writing. Planning the research proposal structure and content is an important stage, which if done efficiently, can help you seamlessly transition into the writing stage. 3,5  

The Planning Stage  

• Manage your time efficiently. Plan to have the draft version ready at least two weeks before your deadline and the final version at least two to three days before the deadline.
• What is the primary objective of your research?  
• Will your research address any existing gap?  
• What is the impact of your proposed research?  
• Do people outside your field find your research applicable in other areas?  
• If your research is unsuccessful, would there still be other useful research outcomes?  

  The Writing Stage  

• Create an outline with main section headings that are typically used.  
• Focus only on writing and getting your points across without worrying about the format of the research proposal , grammar, punctuation, etc. These can be fixed during the subsequent passes. Add details to each section heading you created in the beginning.   
• Ensure your sentences are concise and use plain language. A research proposal usually contains about 2,000 to 4,000 words or four to seven pages.  
• Don’t use too many technical terms and abbreviations assuming that the readers would know them. Define the abbreviations and technical terms.  
• Ensure that the entire content is readable. Avoid using long paragraphs because they affect the continuity in reading. Break them into shorter paragraphs and introduce some white space for readability.  
• Focus on only the major research issues and cite sources accordingly. Don’t include generic information or their sources in the literature review.  
• Proofread your final document to ensure there are no grammatical errors so readers can enjoy a seamless, uninterrupted read.  
• Use academic, scholarly language because it brings formality into a document.  
• Ensure that your title is created using the keywords in the document and is neither too long and specific nor too short and general.  
• Cite all sources appropriately to avoid plagiarism.  
• Make sure that you follow guidelines, if provided. This includes rules as simple as using a specific font or a hyphen or en dash between numerical ranges.  
• Ensure that you’ve answered all questions requested by the evaluating authority.  

Key Takeaways   

Here’s a summary of the main points about research proposals discussed in the previous sections:  

• A research proposal is a document that outlines the details of a proposed study and is created by researchers to submit to evaluators who could be research institutions, universities, faculty, etc.  
• Research proposals are usually about 2,000-4,000 words long, but this depends on the evaluating authority’s guidelines.  
• A good research proposal ensures that you’ve done your background research and assessed the feasibility of the research.  
• Research proposals have the following main sections—introduction, literature review, objectives, methodology, ethical considerations, and budget.  

Frequently Asked Questions  

Q1. How is a research proposal evaluated?  

A1. In general, most evaluators, including universities, broadly use the following criteria to evaluate research proposals . 6  

• Significance —Does the research address any important subject or issue, which may or may not be specific to the evaluator or university?  
• Content and design —Is the proposed methodology appropriate to answer the research question? Are the objectives clear and well aligned with the proposed methodology?  
• Sample size and selection —Is the target population or cohort size clearly mentioned? Is the sampling process used to select participants randomized, appropriate, and free of bias?  
• Timing —Are the proposed data collection dates mentioned clearly? Is the project feasible given the specified resources and timeline?  
• Data management and dissemination —Who will have access to the data? What is the plan for data analysis?  

Q2. What is the difference between the Introduction and Literature Review sections in a research proposal ?  

A2. The Introduction or Background section in a research proposal sets the context of the study by describing the current scenario of the subject and identifying the gaps and need for the research. A Literature Review, on the other hand, provides references to all prior relevant literature to help corroborate the gaps identified and the research need.  

Q3. How long should a research proposal be?  

A3. Research proposal lengths vary with the evaluating authority like universities or committees and also the subject. Here’s a table that lists the typical research proposal lengths for a few universities.  

Q4. What are the common mistakes to avoid in a research proposal ?  

A4. Here are a few common mistakes that you must avoid while writing a research proposal . 7  

• No clear objectives: Objectives should be clear, specific, and measurable for the easy understanding among readers.  
• Incomplete or unconvincing background research: Background research usually includes a review of the current scenario of the particular industry and also a review of the previous literature on the subject. This helps readers understand your reasons for undertaking this research because you identified gaps in the existing research.  
• Overlooking project feasibility: The project scope and estimates should be realistic considering the resources and time available.   
• Neglecting the impact and significance of the study: In a research proposal , readers and evaluators look for the implications or significance of your research and how it contributes to the existing research. This information should always be included.  
• Unstructured format of a research proposal : A well-structured document gives confidence to evaluators that you have read the guidelines carefully and are well organized in your approach, consequently affirming that you will be able to undertake the research as mentioned in your proposal.  
• Ineffective writing style: The language used should be formal and grammatically correct. If required, editors could be consulted, including AI-based tools such as Paperpal , to refine the research proposal structure and language.  

Thus, a research proposal is an essential document that can help you promote your research and secure funds and grants for conducting your research. Consequently, it should be well written in clear language and include all essential details to convince the evaluators of your ability to conduct the research as proposed.  

This article has described all the important components of a research proposal and has also provided tips to improve your writing style. We hope all these tips will help you write a well-structured research proposal to ensure receipt of grants or any other purpose.  

References  

• Sudheesh K, Duggappa DR, Nethra SS. How to write a research proposal? Indian J Anaesth. 2016;60(9):631-634. Accessed July 15, 2024. https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5037942/  
• Writing research proposals. Harvard College Office of Undergraduate Research and Fellowships. Harvard University. Accessed July 14, 2024. https://uraf.harvard.edu/apply-opportunities/app-components/essays/research-proposals  
• What is a research proposal? Plus how to write one. Indeed website. Accessed July 17, 2024. https://www.indeed.com/career-advice/career-development/research-proposal  
• Research proposal template. University of Rochester Medical Center. Accessed July 16, 2024. https://www.urmc.rochester.edu/MediaLibraries/URMCMedia/pediatrics/research/documents/Research-proposal-Template.pdf  
• Tips for successful proposal writing. Johns Hopkins University. Accessed July 17, 2024. https://research.jhu.edu/wp-content/uploads/2018/09/Tips-for-Successful-Proposal-Writing.pdf  
• Formal review of research proposals. Cornell University. Accessed July 18, 2024. https://irp.dpb.cornell.edu/surveys/survey-assessment-review-group/research-proposals  
• 7 Mistakes you must avoid in your research proposal. Aveksana (via LinkedIn). Accessed July 17, 2024. https://www.linkedin.com/pulse/7-mistakes-you-must-avoid-your-research-proposal-aveksana-cmtwf/  

Paperpal is a comprehensive AI writing toolkit that helps students and researchers achieve 2x the writing in half the time. It leverages 21+ years of STM experience and insights from millions of research articles to provide in-depth academic writing, language editing, and submission readiness support to help you write better, faster.  

Get accurate academic translations, rewriting support, grammar checks, vocabulary suggestions, and generative AI assistance that delivers human precision at machine speed. Try for free or upgrade to Paperpal Prime starting at US$19 a month to access premium features, including consistency, plagiarism, and 30+ submission readiness checks to help you succeed.  

Experience the future of academic writing – Sign up to Paperpal and start writing for free!  

Related Reads:

How to write a phd research proposal.

• What are the Benefits of Generative AI for Academic Writing?
• How to Avoid Plagiarism When Using Generative AI Tools
• What is Hedging in Academic Writing?  

How to Write Your Research Paper in APA Format

The future of academia: how ai tools are changing the way we do research, you may also like, dissertation printing and binding | types & comparison , what is a dissertation preface definition and examples , how to write your research paper in apa..., how to choose a dissertation topic, how to write an academic paragraph (step-by-step guide), maintaining academic integrity with paperpal’s generative ai writing..., research funding basics: what should a grant proposal..., how to write an abstract in research papers..., how to write dissertation acknowledgements.

How To Do Survey Research? All Questions Answered

Thanks to survey research, we can learn what a group of people thinks and feels. It’s useful for making good decisions.

In this article, we’ll show you how to do survey research step-by-step. You’ll also learn why survey research is important and who can benefit from it.

Let’s get started:

What is survey research?

Survey research is all about gathering data from a specific group to get insights into different topics. It’s a go-to method for understanding opinions, behaviors, and traits in a target population. You’ll see it used in many fields like market research, public health, and social sciences.

This approach is popular because professionals can figure out what people think, how they act, and what makes them tick. Whether you’re trying to gauge customer satisfaction , public health trends, or social attitudes, surveys are a handy tool.

It’s a straightforward way to get the information you need to make decisions and understand your audience better.

Key characteristics of survey research

Survey research is unique because it’s systematic . Researchers use popular methods for survey research like online, phone, and in-person surveys to reach their audience.

A good survey has a mix of question types, including open-ended ones, to get a wide range of answers.

Surveys can focus on the whole population or just a sample. Getting a representative sample is key for accurate results. Researchers then analyze the data to find useful insights. This helps them understand trends and behaviors in the group they studied.

Advantages of survey research for businesses and researchers

Survey research has many perks for businesses and researchers. One big advantage is its flexibility in how surveys are done. From phone surveys to mobile surveys, and mixed-mode surveys that combine different techniques, there are many ways to reach people and gather data effectively.

Businesses can get a competitive edge with survey research. For instance, panel surveys collect data from a specific group over time, helping track changes in consumer behavior and preferences. This ongoing data collection can inform product development, marketing strategies, and customer service improvements.

Researchers also gain from survey research’s ability to provide comprehensive data. Census surveys aim to gather info from the entire population and are invaluable for large-scale studies. Survey research centers, like those at universities or places like Sage Publications, often use these methods for extensive projects that add to academic knowledge and have practical applications.

How to do survey research? A step-by-step guide

 Conducting survey research is easier than it sounds.

Check out our detailed step-by-step guide describing each step in an easily understandable format:

Step 1: Define the research objective

• Identifying the purpose of the survey

Before starting your survey research, be sure to pinpoint the survey’s purpose. Are you looking to gather consumer feedback , understand employee satisfaction, or explore market trends? Clarifying the objective helps focus the entire project.

• Determining the key characteristics and target audience

Next, identify the key characteristics of your target audience. Who are you trying to reach? Age, gender, location, and occupation can all be relevant factors. Knowing your audience is great for tailoring your questions and survey approach.

Step 2: Choose the type of survey

• Overview of different types of survey research

Surveys come in various forms, each suitable for different research needs. Some common survey methods include online surveys, telephone surveys, postal surveys, and person surveys.

• Census surveys vs. sample surveys

Census surveys aim to gather data from the entire population, while sample surveys focus on a subset. Each has its pros and cons, depending on the research scope and resources.

• Methods of survey administration

Online surveys : convenient and cost-effective for reaching a large audience.

Telephone surveys : useful for detailed responses but can be time-consuming.

Postal surveys : traditional method, still valuable for certain demographics.

Person surveys : face-to-face interaction can yield in-depth insights.

Mobile surveys : great for quick feedback on the go.

Mixed-mode surveys : combining different methods can improve response rates and data quality.

Step 3: Design the survey

• Crafting clear and concise questions

Well-crafted questions are the backbone of survey research. Aim for clarity and brevity to avoid confusing respondents.

• Using a variety of question types: open-ended questions, closed-ended questions

Incorporate both open-ended questions for detailed feedback and closed-ended questions for quantitative analysis. This mix lets you cover different aspects of the research topic.

• Tips for effective survey design

Avoid leading questions that can bias survey responses. Group similar questions to maintain a logical flow. Pre-test the survey with a small group to catch any issues.

Step 4: Select the survey respondents

• Defining the entire population vs. target population

Determine if you need data from the entire population or a specific target group. This decision influences your sampling strategy.

• Choosing a representative sample

A representative sample reflects the broader population. Avoiding bias in survey research is key to obtaining valid results.

• Methods for sampling: random sampling, stratified sampling

Random sampling : each individual has an equal chance of being selected.

Stratified sampling : divides the population into subgroups and samples each proportionally.

Step 5: Administer the survey

• Best practices for conducting online surveys

Make surveys user-friendly with a clean layout and easy navigation. Personalize invitations to boost participation.

• Effective methods for phone and postal surveys

Use a script for phone surveys to maintain consistency. For postal surveys, include a return envelope to encourage responses.

• Using survey software for efficient administration

Survey software can streamline the data collection process, track response rates, and manage survey distribution.

Step 6: Collect and analyze the data

• Techniques for data collection

Follow up with non-respondents to improve response rates. Use multiple reminders if necessary.

• Analyzing survey results for actionable insights

Data analysis should focus on identifying trends and patterns. Software tools can assist in visualizing the data and spotting correlations.

Step 7: Report the findings

• Presenting data in a clear and meaningful way

Use charts, graphs, and tables to present data visually. This makes complex information more digestible.

• Using visual aids to enhance understanding

Visual aids help highlight key findings and support your conclusions.

• Drawing conclusions and making recommendations

Summarize the findings, highlight applications of survey research, and suggest practical steps based on the data.

Check this out: online survey examples and templates

Differences between qualitative and quantitative survey research

Survey research comes in two flavors: qualitative and quantitative .

Qualitative research digs into the reasons and motivations behind what people do. It uses open-ended questions, letting respondents share detailed, narrative responses. This approach gives deep, nuanced insights but usually involves a smaller group of people.

Quantitative research, on the other hand, deals with numbers. It uses structured surveys with closed-ended questions to collect data that can be crunched statistically. This method works with larger groups and provides generalizable results. It’s great for measuring how common certain behaviors or opinions are in a population.

Importance of understanding human behavior

Survey research is important because it lets us see the complexities of human behavior. 

As a result of collecting and analyzing responses from a target population, researchers can uncover patterns, preferences, and motivations. 

This understanding is essential for fields ranging from marketing to public policy, as it shapes strategies and decisions.

How survey research provides actionable insights

Survey research is a great way to get actionable insights. By gathering data directly from people, researchers can make decisions based on real-world information. 

For example, using quantitative methods, businesses can spot market trends, customer preferences, and areas for improvement. These insights aren’t just theoretical – they lead to practical steps that can improve products, services, and strategies.

Who can benefit from survey research?

#1 Market research firms

Market research firms live and breathe data. They use survey research to understand consumer behavior and preferences. 

By gathering insights through various methods, such as online surveys and phone surveys, these firms help businesses tailor their products and marketing strategies. 

You get to know your customers better, making it easier to meet their needs and stay ahead of the competition.

#2 Educational institutions

Schools, colleges, and universities rely on survey research to improve educational outcomes. They collect feedback from students, parents, and staff to identify areas for improvement. 

Whether it’s course content, teaching methods, or campus facilities, surveys let educational institutions enhance the learning experience. 

Plus, they can use the data to secure funding and support from stakeholders.

#3 Healthcare organizations

Healthcare organizations benefit from survey research too. Collecting patient feedback lets them improve care quality and patient satisfaction. 

Surveys identify issues in service delivery, patient safety, and overall healthcare experience. 

Whether it’s a hospital, clinic, or a public health department, using survey research leads to better healthcare outcomes for everyone involved.

#4 Government agencies

Government agencies use surveys to gather public opinion on various policies and programs. They aim to understand the needs and preferences of citizens to make informed decisions. 

From local governments to federal agencies, survey research aids in crafting policies that truly reflect public interest. 

It’s a way for you to have your voice heard on matters that affect your community and daily life.

#5 Non-profits

Non-profits leverage survey research to evaluate the impact of their programs and services. 

They gather insights from beneficiaries, donors, and volunteers to make their efforts align with their mission. Whether it’s a charity, foundation, or advocacy group, surveys help non-profits maximize their impact and make a difference. 

It’s all about understanding how to serve better and drive positive change in society.

Start your survey research with SurveyLab today

If you’re looking to conduct your first survey research, SurveyLab is here to save the day with comprehensive survey services.

Whether you’re interested in customer experience, human resources, market research, or digital UX, our platform is tailored to meet your unique needs.

Why SurveyLab?

• Seamless integration: easily connect SurveyLab with your CRM, eShop, BI/DWH, and more. Automate your research process so you can focus on what matters – growing your business.
• Mobile-friendly surveys: reach your audience on any device. Our surveys adjust automatically, so you get a seamless experience whether on a PC, tablet, or smartphone.
• Dedicated support: from consulting services to software development and training, our support team is ready to assist you every step of the way.
• Multi-language capabilities: create surveys in any language, including right-to-left languages like Hebrew and Arabic. Our system detects browser settings and provides the appropriate translation.

Join over 85,000 happy customers – SurveyLab is trusted by big international corporations, small companies, and professionals alike. Hear from our satisfied clients:

“SurveyLab was the most responsive and flexible solution for our needs.” – Krzysztof Puzio, IT DSS Junior Coordinator, BAT

“Thanks to online surveys, we reached our intended indicators and acquired EU funding.” – Zdzisław Janeczko, The District of Leżajsk

Ready to get started? Sign up for a free 14-day trial and see why SurveyLab is the perfect research tool for your business. Create your first survey today and see the results in real-time.

Get ready for: professional features, easy to use interface, no commitment.

For more information, visit our website or contact our dedicated support team . Let’s make survey research easy and efficient with SurveyLab.

Try SurveyLab for free Best survey tool with great features

14 days trial | view complete list of features

Title Page Setup

A title page is required for all APA Style papers. There are both student and professional versions of the title page. Students should use the student version of the title page unless their instructor or institution has requested they use the professional version. APA provides a student title page guide (PDF, 199KB) to assist students in creating their title pages.

Student title page

The student title page includes the paper title, author names (the byline), author affiliation, course number and name for which the paper is being submitted, instructor name, assignment due date, and page number, as shown in this example.

Title page setup is covered in the seventh edition APA Style manuals in the Publication Manual Section 2.3 and the Concise Guide Section 1.6

Related handouts

• Student Title Page Guide (PDF, 263KB)
• Student Paper Setup Guide (PDF, 3MB)

Student papers do not include a running head unless requested by the instructor or institution.

Follow the guidelines described next to format each element of the student title page.

Professional title page

The professional title page includes the paper title, author names (the byline), author affiliation(s), author note, running head, and page number, as shown in the following example.

Follow the guidelines described next to format each element of the professional title page.

9 Best Marketing Research Methods to Know Your Buyer Better [+ Examples]

Published: August 08, 2024

One of the most underrated skills you can have as a marketer is marketing research — which is great news for this unapologetic cyber sleuth.

From brand design and product development to buyer personas and competitive analysis, I’ve researched a number of initiatives in my decade-long marketing career.

And let me tell you: having the right marketing research methods in your toolbox is a must.

Market research is the secret to crafting a strategy that will truly help you accomplish your goals. The good news is there is no shortage of options.

How to Choose a Marketing Research Method

Thanks to the Internet, we have more marketing research (or market research) methods at our fingertips than ever, but they’re not all created equal. Let’s quickly go over how to choose the right one.

Free Market Research Kit

5 Research and Planning Templates + a Free Guide on How to Use Them in Your Market Research

• SWOT Analysis Template
• Survey Template
• Focus Group Template

Download Free

All fields are required.

You're all set!

Click this link to access this resource at any time.

1. Identify your objective.

What are you researching? Do you need to understand your audience better? How about your competition? Or maybe you want to know more about your customer’s feelings about a specific product.

Before starting your research, take some time to identify precisely what you’re looking for. This could be a goal you want to reach, a problem you need to solve, or a question you need to answer.

For example, an objective may be as foundational as understanding your ideal customer better to create new buyer personas for your marketing agency (pause for flashbacks to my former life).

Or if you’re an organic sode company, it could be trying to learn what flavors people are craving.

2. Determine what type of data and research you need.

Next, determine what data type will best answer the problems or questions you identified. There are primarily two types: qualitative and quantitative. (Sound familiar, right?)

• Qualitative Data is non-numerical information, like subjective characteristics, opinions, and feelings. It’s pretty open to interpretation and descriptive, but it’s also harder to measure. This type of data can be collected through interviews, observations, and open-ended questions.
• Quantitative Data , on the other hand, is numerical information, such as quantities, sizes, amounts, or percentages. It’s measurable and usually pretty hard to argue with, coming from a reputable source. It can be derived through surveys, experiments, or statistical analysis.

Understanding the differences between qualitative and quantitative data will help you pinpoint which research methods will yield the desired results.

For instance, thinking of our earlier examples, qualitative data would usually be best suited for buyer personas, while quantitative data is more useful for the soda flavors.

However, truth be told, the two really work together.

Qualitative conclusions are usually drawn from quantitative, numerical data. So, you’ll likely need both to get the complete picture of your subject.

For example, if your quantitative data says 70% of people are Team Black and only 30% are Team Green — Shout out to my fellow House of the Dragon fans — your qualitative data will say people support Black more than Green.

(As they should.)

Primary Research vs Secondary Research

You’ll also want to understand the difference between primary and secondary research.

Primary research involves collecting new, original data directly from the source (say, your target market). In other words, it’s information gathered first-hand that wasn’t found elsewhere.

Some examples include conducting experiments, surveys, interviews, observations, or focus groups.

Meanwhile, secondary research is the analysis and interpretation of existing data collected from others. Think of this like what we used to do for school projects: We would read a book, scour the internet, or pull insights from others to work from.

So, which is better?

Personally, I say any research is good research, but if you have the time and resources, primary research is hard to top. With it, you don’t have to worry about your source's credibility or how relevant it is to your specific objective.

You are in full control and best equipped to get the reliable information you need.

3. Put it all together.

Once you know your objective and what kind of data you want, you’re ready to select your marketing research method.

For instance, let’s say you’re a restaurant trying to see how attendees felt about the Speed Dating event you hosted last week.

You shouldn’t run a field experiment or download a third-party report on speed dating events; those would be useless to you. You need to conduct a survey that allows you to ask pointed questions about the event.

This would yield both qualitative and quantitative data you can use to improve and bring together more love birds next time around.

Best Market Research Methods for 2024

Now that you know what you’re looking for in a marketing research method, let’s dive into the best options.

Note: According to HubSpot’s 2024 State of Marketing report, understanding customers and their needs is one of the biggest challenges facing marketers today. The options we discuss are great consumer research methodologies , but they can also be used for other areas.

Primary Research

1. interviews.

Interviews are a form of primary research where you ask people specific questions about a topic or theme. They typically deliver qualitative information.

I’ve conducted many interviews for marketing purposes, but I’ve also done many for journalistic purposes, like this profile on comedian Zarna Garg . There’s no better way to gather candid, open-ended insights in my book, but that doesn’t mean they’re a cure-all.

What I like: Real-time conversations allow you to ask different questions if you’re not getting the information you need. They also push interviewees to respond quickly, which can result in more authentic answers.

What I dislike: They can be time-consuming and harder to measure (read: get quantitative data) unless you ask pointed yes or no questions.

Best for: Creating buyer personas or getting feedback on customer experience, a product, or content.

2. Focus Groups

Focus groups are similar to conducting interviews but on a larger scale.

In marketing and business, this typically means getting a small group together in a room (or Zoom), asking them questions about various topics you are researching. You record and/or observe their responses to then take action.

They are ideal for collecting long-form, open-ended feedback, and subjective opinions.

One well-known focus group you may remember was run by Domino’s Pizza in 2009 .

After poor ratings and dropping over $100 million in revenue, the brand conducted focus groups with real customers to learn where they could have done better.

It was met with comments like “worst excuse for pizza I’ve ever had” and “the crust tastes like cardboard.” But rather than running from the tough love, it took the hit and completely overhauled its recipes.

The team admitted their missteps and returned to the market with better food and a campaign detailing their “Pizza Turn Around.”

The result? The brand won a ton of praise for its willingness to take feedback, efforts to do right by its consumers, and clever campaign. But, most importantly, revenue for Domino’s rose by 14.3% over the previous year.

The brand continues to conduct focus groups and share real footage from them in its promotion:

What I like: Similar to interviewing, you can dig deeper and pivot as needed due to the real-time nature. They’re personal and detailed.

What I dislike: Once again, they can be time-consuming and make it difficult to get quantitative data. There is also a chance some participants may overshadow others.

Best for: Product research or development

Pro tip: Need help planning your focus group? Our free Market Research Kit includes a handy template to start organizing your thoughts in addition to a SWOT Analysis Template, Survey Template, Focus Group Template, Presentation Template, Five Forces Industry Analysis Template, and an instructional guide for all of them. Download yours here now.

3. Surveys or Polls

Surveys are a form of primary research where individuals are asked a collection of questions. It can take many different forms.

They could be in person, over the phone or video call, by email, via an online form, or even on social media. Questions can be also open-ended or closed to deliver qualitative or quantitative information.

A great example of a close-ended survey is HubSpot’s annual State of Marketing .

In the State of Marketing, HubSpot asks marketing professionals from around the world a series of multiple-choice questions to gather data on the state of the marketing industry and to identify trends.

The survey covers various topics related to marketing strategies, tactics, tools, and challenges that marketers face. It aims to provide benchmarks to help you make informed decisions about your marketing.

It also helps us understand where our customers’ heads are so we can better evolve our products to meet their needs.

Apple is no stranger to surveys, either.

In 2011, the tech giant launched Apple Customer Pulse , which it described as “an online community of Apple product users who provide input on a variety of subjects and issues concerning Apple.”

"For example, we did a large voluntary survey of email subscribers and top readers a few years back."

While these readers gave us a long list of topics, formats, or content types they wanted to see, they sometimes engaged more with content types they didn’t select or favor as much on the surveys when we ran follow-up ‘in the wild’ tests, like A/B testing.”  

Pepsi saw similar results when it ran its iconic field experiment, “The Pepsi Challenge” for the first time in 1975.

The beverage brand set up tables at malls, beaches, and other public locations and ran a blindfolded taste test. Shoppers were given two cups of soda, one containing Pepsi, the other Coca-Cola (Pepsi’s biggest competitor). They were then asked to taste both and report which they preferred.

People overwhelmingly preferred Pepsi, and the brand has repeated the experiment multiple times over the years to the same results.

What I like: It yields qualitative and quantitative data and can make for engaging marketing content, especially in the digital age.

What I dislike: It can be very time-consuming. And, if you’re not careful, there is a high risk for scientific error.

Best for: Product testing and competitive analysis

Pro tip:  " Don’t make critical business decisions off of just one data set," advises Pamela Bump. "Use the survey, competitive intelligence, external data, or even a focus group to give you one layer of ideas or a short-list for improvements or solutions to test. Then gather your own fresh data to test in an experiment or trial and better refine your data-backed strategy."

Secondary Research

8. public domain or third-party research.

While original data is always a plus, there are plenty of external resources you can access online and even at a library when you’re limited on time or resources.

Some reputable resources you can use include:

• Pew Research Center
• McKinley Global Institute
• Relevant Global or Government Organizations (i.e United Nations or NASA)

It’s also smart to turn to reputable organizations that are specific to your industry or field. For instance, if you’re a gardening or landscaping company, you may want to pull statistics from the Environmental Protection Agency (EPA).

If you’re a digital marketing agency, you could look to Google Research or HubSpot Research . (Hey, I know them!)

What I like: You can save time on gathering data and spend more time on analyzing. You can also rest assured the data is from a source you trust.

What I dislike: You may not find data specific to your needs.

Best for: Companies under a time or resource crunch, adding factual support to content

Pro tip: Fellow HubSpotter Iskiev suggests using third-party data to inspire your original research. “Sometimes, I use public third-party data for ideas and inspiration. Once I have written my survey and gotten all my ideas out, I read similar reports from other sources and usually end up with useful additions for my own research.”

9. Buy Research

If the data you need isn’t available publicly and you can’t do your own market research, you can also buy some. There are many reputable analytics companies that offer subscriptions to access their data. Statista is one of my favorites, but there’s also Euromonitor , Mintel , and BCC Research .

What I like: Same as public domain research

What I dislike: You may not find data specific to your needs. It also adds to your expenses.

Best for: Companies under a time or resource crunch or adding factual support to content

Which marketing research method should you use?

You’re not going to like my answer, but “it depends.” The best marketing research method for you will depend on your objective and data needs, but also your budget and timeline.

My advice? Aim for a mix of quantitative and qualitative data. If you can do your own original research, awesome. But if not, don’t beat yourself up. Lean into free or low-cost tools . You could do primary research for qualitative data, then tap public sources for quantitative data. Or perhaps the reverse is best for you.

Whatever your marketing research method mix, take the time to think it through and ensure you’re left with information that will truly help you achieve your goals.

Don't forget to share this post!

Related articles.

SWOT Analysis: How To Do One [With Template & Examples]

28 Tools & Resources for Conducting Market Research

What is a Competitive Analysis — and How Do You Conduct One?

Market Research: A How-To Guide and Template

TAM, SAM & SOM: What Do They Mean & How Do You Calculate Them?

How to Run a Competitor Analysis [Free Guide]

5 Challenges Marketers Face in Understanding Audiences [New Data + Market Researcher Tips]

Causal Research: The Complete Guide

Total Addressable Market (TAM): What It Is & How You Can Calculate It

What Is Market Share & How Do You Calculate It?

Free Guide & Templates to Help Your Market Research

Marketing software that helps you drive revenue, save time and resources, and measure and optimize your investments — all on one easy-to-use platform

Work Life is Atlassian’s flagship publication dedicated to unleashing the potential of every team through real-life advice, inspiring stories, and thoughtful perspectives from leaders around the world.

Contributing Writer

Work Futurist

Senior Quantitative Researcher, People Insights

Principal Writer

Bookmark this blog: 148 icebreaker questions you’ll keep coming back to

Skip the age-old prompts about desert islands and engage your team with icebreaker questions that are actually interesting.

Get stories like this in your inbox

It’s easy for icebreaker questions to feel obligatory – an inauthentic exercise everybody feigns interest in before moving on to the meat of the meeting. 

But don’t underestimate the power of the humble icebreaker – it’s been long established that, when you do it right, they actually work. In one 1997 study , researchers asked pairs of participants to share information about themselves. The pairs that did so reported feeling significantly closer than the ones who just engaged in meaningless small talk.

It’s proof that the right questions can foster or strengthen connections, reduce doubt or anxiety, and encourage team members to speak openly. As psychologist Anton Villado says , “We engage in self-disclosure over some period of time – typically lots of time – and icebreakers are simply meant to hasten that.”

The key is choosing the right (read: non-cringey) questions. From rapid-fire prompts to thought-provoking queries that dig deeper, this big ol’ list of icebreaker questions will help you get the ball rolling. 

Quick icebreaker questions

5-minute team building activities for virtual and hybrid squads

These fast icebreaker questions can be answered in only a few words (or, in some cases, just one word), making them perfect for meetings or conversations when you don’t have a lot of time to dedicate to friendly chatter but still want to establish some rapport and familiarity.

• What’s a surprising thing on your bucket list?
• What’s the best thing you’ve crossed off your bucket list?
• If you could only read one book for the rest of your life, what would it be?
• What’s your favorite children’s book?
• What’s your go-to coffee order?
• What’s your favorite board game?
• What’s an underrated kitchen appliance or gadget?
• What was your first job?
• What’s your favorite room in your house?
• What’s the best vacation you’ve ever been on?
• What’s your least favorite sport?
• What’s your dream car?
• What toppings are on your ideal pizza?
• What song makes you feel the most nostalgic?
• What’s your go-to karaoke song?
• What song is most likely to get you on the dance floor?
• What format was the first album you purchased? (Cassette, CD, digital)
• What smell reminds you most of a specific place or time?
• Do you have a lucky number? What is it, and why?
• What’s your favorite type of cuisine?
• What’s your favorite way to eat potatoes?
• If you could have an unlimited supply of one thing, what would it be?
• What’s your signature dance move?
• What would your personal theme song or walk-on song be?
• What’s your favorite dad joke?
• What’s your favorite icebreaker question?

“This or that” icebreaker questions

Looking for other quick options? “This or that” questions keep things moving by asking people to choose between only two options. 

• Coffee or tea?
• Early bird or night owl?
• Cats or dogs?
• Salt or pepper?
• Pancakes or waffles?
• Concert or museum?
• Hotel or Airbnb?
• Beach or mountains?
• Book or movie?
• Introvert or extrovert?
• City or country?
• Digital or analog?
• Pen or keyboard?
• Socks or barefoot?
• Sweet or savory?
• Chocolate or vanilla?
• Phone call or text message?
• Adventure or relaxation?
• Comedy or drama?
• Sneakers or sandals?
• Card game or board game?
• Spicy or mild?
• Restaurant or home-cooked meal?
• Ice cream cone or cup?

Meatier icebreaker questions

7 icebreaker games to help your team build authentic connections

When so many icebreakers are surface-level and inconsequential, ones that dig deeper can feel a little counterintuitive. But while these may seem like unusual icebreaker questions compared to the cursory ones you’d typically think of, they’re perfect for sparking meaningful discussions, increasing empathy and understanding, and reinforcing team bonds. 

• What’s your best childhood memory?
• Who would your 12-year-old self say is their biggest hero?
• What’s an unexpected life lesson you’ve learned?
• After people and pets, what’s the first thing you’d rescue if (god forbid!) your home was on fire?
• What’s your proudest accomplishment?
• What’s your most irrational fear?
• If you had to live in a different country for a year, which one would you choose?
• What’s your hottest take or most surprising opinion?
• Would you want to know how much time you have left to live?
• What’s a surprising “fun fact” about you?
• If you had to teach a class or give a TED Talk, what would it be about?
• What one day in your life would you most like to relive?
• What’s a cause or charity that means a lot to you?
• What’s your favorite way to spend a day off?
• How would your loved ones describe you in five words?
• What’s your most treasured possession?
• When was the last time you felt inspired to create something?
• What’s one of your nicknames and how did you get it?
• What’s the best compliment you’ve ever received?
• What character traits do you admire?
• What trait are you most proud of in yourself?
• If you could master any skill immediately, what would it be?
• What would you title your memoir?
• What’s a habit you’re trying to break or build?
• Would you rather travel to the past or the future?
• What’s the biggest misconception people have about you?
• What’s your favorite family tradition?
• If you could switch lives with someone for a day, who would you choose?
• What’s one thing you’ve always wanted to try but haven’t yet?
• What advice would you give to your younger self?

Fun icebreaker questions

From the Playbook

If you have five minutes, the Icebreaker Activities Play can help you make personal connections and spark the kind of creative thinking that moves work forward.

Icebreaker questions don’t need to be substantial to be worthwhile. When you need a lighthearted activity for a holiday happy hour, team baby shower, or anything in between, these silly icebreaker questions are just quirky enough to generate plenty of chuckles while still revealing interesting facts about the people you work with. 

• What animal do you think best represents your personality?
• Who would play you in a movie about your life?
• If you could invent a holiday, what would you celebrate?
• If you could have any fictional character as a best friend, who would it be?
• What’s the most bizarre dream you’ve ever had?
• What’s your favorite way to waste time?
• If you could be any age for a week, what age would you be?
• What’s the weirdest (SFW!) thing you’ve ever Googled?
• What’s your favorite under-the-radar life hack?
• If you could change your name to anything, what would you choose?
• What was the last time you laughed really hard?
• What’s the most unusual thing you’ve ever collected?
• If you could turn any activity into an Olympic sport, what would you win a gold medal in?
• If you had to participate in an actual Olympic sport, which would you choose?
• What’s the story behind your coolest scar or gnarliest injury?
• What’s the most unusual thing you’ve ever seen in someone’s home?
• What’s the worst haircut you’ve ever gotten?
• What’s your star sign? Do you think your sign’s characteristics describe your personality?
• How do you like to celebrate your birthday?
• What was your most memorable concert experience?
• What was your most memorable wildlife experience?
• What would you want your last meal to be?
• If you won the lottery but didn’t tell anyone, how would your friends and family know?
• What’s your favorite made-up game you play with your friends or family?
• What’s a superstitious belief that you believed as a child (or still believe)?
• What was the first time (or a memorable time) you were frightened by a weather event or natural disaster?
• What’s the oldest piece of clothing you own? Why do you still wear it/keep it?
• Who in your life (or on your team!) would you trust to take care of you if you were an egg?

“Would you rather” icebreaker questions

As a subcategory of silly icebreaker questions, “would you rather” prompts challenge people to consider an off-the-wall scenario and make a choice. You can come up with endless hypothetical scenarios, but here are a few to help get your wheels turning.

• Would you rather have a permanent clown nose or permanent clown shoes?
• Would you rather always have to hop on one foot or always have to walk backward?
• Would you rather only be able to whisper or only be able to shout?
• Would you rather have the ability to talk to animals or speak every human language fluently?
• Would you rather have to sing everything you say or dance every time you move?
• Would you rather have a personal theme song that plays whenever you enter a room or have a personal mascot that follows you around?
• Would you rather be able to instantly master any skill but have to do it in public or be mediocre at everything but always do it in private?
• Would you rather be eight feet tall or three feet tall?

Work-related icebreaker questions

Looking for a way to warm people up without taking the focus off of the work you do together? These icebreaker questions for work can help team members learn more about each other’s work-related experiences, preferences, and achievements. 

• How did you end up in your current job?
• If you could have another career, what would it be? 
• If you could switch roles with anyone at your company, who would it be?
• What’s the best career advice you’ve ever received?
• What’s the most memorable moment in your career so far?
• What’s your go-to productivity playlist or music?
• If you could change one thing about your job, what would it be?
• What’s the best work-related book you’ve read?
• How do you unwind after a busy or stressful day?
• What’s your favorite way to celebrate a work-related milestone or achievement?
• What’s your favorite thing about working in your industry?
• If you could work remotely from anywhere in the world, where would you choose?
• What’s the biggest misconception about your job?
• Who is your dream career mentor?
• If you could automate one part of your job, what would it be?
• What’s the most rewarding part of your job?
• What is your most productive time of day?
• If you could design your perfect office, what would it look like?
• What’s your favorite quote or mantra that motivates you at work?
• What’s the most fun project you’ve ever worked on?

Virtual icebreaker questions

18 virtual team building activities and games

Nearly all of the above icebreakers can work in a remote setting. But when your team is distributed, you have even more opportunities to learn about people’s habits, routines, and priorities. These team icebreaker questions will help everybody feel more in touch and connected — even if you aren’t colocated. 

• What’s something the team would know about you if we spent time in person?
• What’s one thing that’s always on your desk?
• What’s your favorite way to spend a break during the workday?
• Do you have any pet colleagues?
• What’s the funniest thing that’s happened during a video call?
• What’s your favorite way to end or start the workday?
• What’s something we’d be surprised to find in your office?
• What’s your go-to lunch or workday snack?
• What’s your favorite or most-used emoji?
• Where’s the best spot you’ve ever worked remotely?
• What’s your go-to music or background noise while working?
• What’s your favorite perk of remote work?

What’s your favorite icebreaker question? Let us know in the Atlassian Community – we’ll be adding some of your ideas to this list!

Advice, stories, and expertise about work life today.

• Dissertation
• PowerPoint Presentation
• Book Report/Review
• Research Proposal
• Math Problems
• Proofreading
• Movie Review
• Cover Letter Writing
• Personal Statement
• Nursing Paper
• Argumentative Essay
• Research Paper
• Discussion Board Post

Sociology Research Topics Making Projects Professional

Table of Contents

Are you enthusiastic about investigating sociological issues and phenomena but every time you are assigned to such an assignment you cannot decide on appropriate sociology topics to research? The list of diverse sociology research topics can address the problem of a constant lack of creative ideas. Boost your inspiration!

Sociological Research Strategies

The choice of sociology research topics proves puzzling since it has a few intricacies you should prioritize. Primarily, it is your passion for a selected subject. Another aspect is your competence. It implies that the chosen sociology research paper topics should meet your academic goals. 

The last nuance, which is critical, but learners routinely omit, is a sociological strategy required for investigating selected sociology research topics. Competent top-rated coursework writing service authors distinguish a few major sociological methods that can be employed for revealing sociology research topics thoroughly.

• Information analysis. 

While most inexperienced authors use this method as only one in their studies, it is one of the numerous strategies you can take to deep dive into sociology research paper topics.

• Case studies.

Investigating particular cases independently or gleaning ideas from earlier prepared studies is always a viable option.

Concluding on an in-depth representative sample is more sensible than gathering merely theoretical data without practical evidence.

• Interviews.

Savvy specialists are familiar with insights into research topics for sociology and share their expertise in such conversations.

When you have structured details about sociological research methods and are aware of how to employ them in practice, your chances of conveying the main message and revealing sociology topics decently are doubled. Authors familiar with basic methodological techniques no longer face a lack of creative ideas and data while completing research projects. 

Interesting Sociology Research Topics

Sociology topics to research comprise questions related to the interaction between diverse cultures, social institutions and their place in people’s socialization, personal identity determination, educational systems and their effect on the economic development of the states, political systems, place of technology in social classes stratification, behavior patterns, and many other sociology research topics you can investigate in your sociology research paper . 

Sociology research topics are routinely categorized by aspects they cover within sociology as a science. However, ten interesting sociology research topics on various sociological niches are gathered below to highlight the most pressing issues in the field. Look through the sociology research topics list and glean ideas for custom titles.

• Problems of social mobility and migration processes in the world.
• Sociological interpretation of social self-organization.
• Social stratification measurement criteria.
• Social status: Psychological pressure and biases.
• National mentality influences a country’s brand.
• Traditions and laws are regulators of human behavior.
• Interaction of social and personal values.
• Specificity of social conflicts between individuals of different social statuses.
• Social innovation: Breakthrough in self-acceptance and personal awareness.
• Social process management: Major stakeholders.

Easy sociology research topics

If it is your primary experience of investigating sociology research topics, what about clear-cut but interesting sociology research topics? The straightforward titles do not imply worse results but guarantee sufficient theoretical and empirical information on such subjects. Check a few simple sociology research topics below.

• The social knowledge structure. 
• The role of sociology in modern society formation.
• Empirical sociology in the structure of social knowledge.
• Staging of the formation and development of sociology as an independent science.
• Positive and negative aspects of marginalization.
• Social structure transformation trends.
• Socialization’s role in the person’s awareness of their identity.
• Decision management specifics in interpersonal relationships.
• Models of economic behavior in countries with a high development level.
• Effective methods for fostering employee motivation.

Sociology research topics for high school students

Finding good sociology research topics is not as challenging as opting for ideas that meet the project instructions. If your task description gives you freedom of choice, you can look through the following sociology research topics list and opt for a perfect match to your interests. 

• Peer pressure influences decision-making.
• Teens’ sociological data processing methodology. 
• Factors of young people’s opinion formation. 
• Teen’s social adaptation after emigration. 
• Symbols of national culture.
• Social space interpretation’s effect on youth’s worldviews.
• Social efficiency of law in less developed countries.
• Manifestations of social maturity in practice.
• Ageism is an obstacle to adaptation in the workplace.
• Social capital in economic relations.

Sociology research topics on mental health

Anxiety, mental disorders, lack of sleep, and energy are critical social issues of the current technological generation. If you opt for such sociology research topics and dive deeper into their investigation, chances of completing a project at a decent score are high. Become familiar with good topics for sociology research paper relevant to a huge audience.

• Impact of social inequalities on mental health. 
• Background anxiety is a consequence of excess dopamine. 
• Practices of spreading awareness of the healthy sleep cruciality.
• Can health have a valuable dimension in modern society?
• Mainstreaming the mental disorders issue among young people at the state level.
• Impact of mental health care institutes’ policies on citizens’ decision-making patterns. 
• Dependence of the population’s psychological development level on the state’s social development.
• Stress resistance is the basis of professional health.
• Mental health is an economic and social good.
• The practice of including mental health services in work insurance plans.

Sociology research topics on family

The gap between young people’s and adults’ perceptions of family is growing so the research focus shifts to innovative sociology marriage and family research topics. As sociology is a multifaceted field, the variety of family sociology topics is immense.

• Family roles: Individual’s self-determination. 
• Intergenerational ties and gaps in worldview. 
• Key causes of marriage breakdown: Psychological incompatibilities of partners. 
• Proven practices of building mutual understanding on issues of raising children as a couple. 
• Globalizing systems of marital relations. 
• Psychological trauma at an early age affects the future success of an individual.
• The family’s function of emotional satisfaction.
• Living conditions and psycho-emotional state and their relationship with the mental health of family members.
• Legal protection of low-income families creates development opportunities.
• Leadership in the family: Cultural features.

Sociology research topics on gender

Gender identity, equality, rights, inclusion, and related sociology research topics are currently on the agenda. What research topics for sociology on gender do seem more eye-catching?

• Feminine and masculine traits: Foundations of gender profiling.
• Gender socialization in the family.
• The impact of feminism on worldview. 
• The place of parental instincts in gender determination. 
• Gender social norms: Information pressure.
• Reducing the social distance between people of different genders.
• Women in geopolitics in retrospect.
• Gender identification and stereotypes.
• Staging of the gender formation: Biological and sociological categories.
• Gender polarization issue.

Medical sociology research topics

Healthcare involves many stakeholders and takes a critical place in social life. Interactions between individuals, social phenomena in the medical field, and other sociology topics for research paper are appropriate for in-depth analysis. The issues of society’s perception of chronic and infectious diseases are pressing and may be effective options for sociology topics to research. It is up to you what aspect of healthcare sociology research topics to focus on.

• Pandemics have social phenomena peculiarities.
• Medical assistance and medical care differences in practice.
• Methods of sociological analysis of health care problems.
• The medical care availability’s influence on the mood of the population.
• Social causes and consequences of diseases.
• Spreading the ideas of preventive medicine in society.
• Accelerated trend of infections and viruses spread due to globalization.
• The impact of the aging of the nation on losses in the country’s health care sector.
• Ethics in medical practice.
• The specifics of medical statistics analytics.

Political sociology research paper topics

The scope of political science covers great sociology research topics worthy of discussion in your research project. A vast bulk of surveys, interviews, polls, and statistics are available on the internet and may be potential information material for in-depth study of topics for sociology research paper. Figure out intriguing sociology research topics about politics from the below examples.

• Forecasting the political situation in conditions of instability. 
• Political manipulation: Techniques of taking an advantageous position in the international arena. 
• Social pressure on political elites in retrospect. 
• Political sociology through the prism of philosophy. 
• Distribution of power in society. 
• The political consciousness phenomenon.
• A striking difference between democratic and totalitarian political institutions. 
• Political opposition: Strong advantages and pitfalls.
• Political privileges boost social stratification.
• Political parties’ evolution determines a country’s involved potential.

The diversity of sociology research topics rarely leads to a lack of creativity in opting for appropriate sociology topics for investigation. The above list of sociology research paper topics proves the facts. Nevertheless, learners face the wide selection of sociology research topics as a puzzling challenge having no idea how to finally decide what are genuinely good sociology research topics. Look through expert research topics in sociology and craft authentic social studies topics focusing on your needs and practical experience. Properly formulated sociology research topics are half of success!

How to Write a Short Essay?

10 different types of tone in writing with examples, how to write movie titles in essays.